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All Journal Jurnal Siasat Bisnis MIX : Jurnal Ilmiah Manajemen Scientific Journal of Reflection : Economic, Accounting, Management and Business Jurnal Pendidikan Ekonomi (JURKAMI) International Journal of Supply Chain Management Aptisi Transactions on Technopreneurship (ATT) Jurnal Doktor Manajemen (JDM) Jurnal Abdi Masyarakat (JAM) Jurnal Riset Bisnis dan Manajemen Dinasti International Journal of Digital Business Management Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Sricommerce: Journal of Sriwijaya Community Services International Journal Of Science, Technology & Management (IJSTM) International Journal of Finance Research Ilomata International Journal of Social Science International Journal of Science and Society (IJSOC) Jurnal Pengabdian Teratai Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Edukasiana: Jurnal Inovasi Pendidikan Journal of Business Studies and Management Review Applied Business and Administration Journal (ABAJ) Journal of Management and Informatics IIJSE International Journal of Indonesian Business Review International Journal of Management and Business Applied
Daru Asih
Universitas Mercu Buana
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Journal : Jurnal Doktor Manajemen (JDM)

 1 
Green Marketing That Influence Customer Purchase Decision Based On Their Behavior And Attitude Yanto Ramli; Daru Asih; Mochamad Soelton
Jurnal Doktor Manajemen (JDM) Vol 3, No 1 (2020): APRIL 2020
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v3i1.10141

Abstract

Indonesia has been taking serious attention concerning the disposal of plastic waste in the ocean. Terrible data concerning plastic trash in the Ocean, harm and kill lots of animals around the ocean where plastic waste was found in the stomach of the sea animals. The purpose of this study is to analyze and implement green marketing in the fast food restaurants to promote and educate customers about the dangers of using plastic products and reduce them from the fast food restaurants. The research is to analyze the customer behavior and attitude towards their purchase decision in relating to green marketing as the intervening variable. The data collection is done through distribution of questionnaire, where the population is consisted of customers from KFC restaurants in Jakarta, Indonesia. This is a descriptive and verification research, the descriptive methods is based on assessment analysis and the verification methods is based on quantitative analysis. The sample determination is done through Simple Random Sampling and the analysis technique is using Partial Least Square (PLS). The results show that customer behavior and customer attitude have positive and significant effect towards green marketing and customer behavior has the most significant influence towards green marketing compared to customer attitude. The results show that the KFC customers' awareness concerning the plastic waste is still low eventhough they understand the danger of the plastic waste, but gradually based on their behavior it start to increase after implementing green marketing and to educate them the danger of plastic waste and the limitation of plastic products in the restaurants.
Pengaruh Glass Ceiling Terhadap Pengembangan Karir di Moderasi oleh Budaya Organisasi dan Leader Member Exchange (Studi pada Aparatur Sipil Negara Perempuan Daerah Khusus Ibukota Jakarta) Putra, Juniawan Mandala; Nurhayati, Mafizatun; Asih, Daru
Jurnal Doktor Manajemen (JDM) Vol 8, No 2 (2025): SEPTEMBER 2025
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v8i2.33394

Abstract

This study aims to examine the influence of the glass ceiling on the career development of female civil servants in the Provincial Government of DKI Jakarta, while also assessing the moderating roles of organisational culture and Leader–Member Exchange (LMX). A quantitative method was employed using Partial Least Squares–Structural Equation Modelling (PLS-SEM) with a sample of 400 respondents selected through stratified random sampling. The findings reveal that the glass ceiling does not exert a significant effect on career development, whereas organisational culture and LMX demonstrate significant influences. Furthermore, organisational culture is found to be ineffective in moderating the relationship between the glass ceiling and career development, while LMX is shown to strengthen this relationship. These results underscore the critical importance of leader–subordinate relationships and a supportive organisational environment as key factors in overcoming structural barriers to women’s career progression in the public sector.
Co-Authors Adlani, Muhammad faisal Ahmad Hidayat Sutawidjaya Ali, Anees Janee ANDARI, Putri Andriyansah . Annisa Hakim Zamzami Arman Harahap Awan Santosa Bahtiar, Firman Adam Cynthia Yoana Didik J Rachbini Didy Ika Supryadi Djamaly, Muhammad Fadheel Djumarno Djumarno Djumarno, Djumarno Dori Heza Morales Dudi Permana Eko Tama Putra Saratian Erlina Puspitaloka Mahadewi Evi Triandini Fadhila Dhia Malihah Fajrin, Nurul Komara Febry, Timotius Ginta Ginting, Ginta Himawan Sutanto I Nyoman Rasmen Adi Infantri, Charis Bustanul Jumarno, Jumarno Karyatun, Subur Kasmo, Arief Mafizatun Nurhayati Marchia , Ai Dike Maria, Maya Meirani Harsasi Mochamad Soelton Muhamad Taufik Muhammad Fadheel Djamaly Nabahani, Putri Rakhmatia Ngadino Surip Ni Luh Wayan Sayang Telagawathi Ni Made Wahyuni Ni Nyoman Kerti Yasa NURUL HIDAYAH Nurul Komara Fajrin Puspitaloka Mahadewi, Erlina Putra, Ida Bagus Udaya Putra, Juniawan Mandala Putri, Febry Kurnia Rachbini, Didik J. Rahmad, Khozaeni Bin Rahmayanti, Putu Laksmita Dewi Rangkuti, Samsiah Rani, Ima Retno Wulandari Retno Wulandari Ridho Bramulya Ikhsan Rina Astini Saputra, Ahmad Reza Saridah Sendjaja, Theodorus Setini, Made Shine Pintor Siolemba Patiro Shinta Melzatia Taufan Handika Teofilus Teofilus, Teofilus Tine Yuliantini Tsarwan, Oties T Vidayanti, Desiana Widad, Sarah Yanto Ramli Yuli Harwani Yuli Harwani, Yuli Yusliza Mohd Yussoff Yusriani, Sri