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All Journal DiE: Jurnal Ilmu Ekonomi dan Manajemen Jurnal Dimensi International Journal of Artificial Intelligence Research AKRUAL: Jurnal Akuntansi IJEBD (International Journal Of Entrepreneurship And Business Development) Pendas : Jurnah Ilmiah Pendidikan Dasar INVENTORY: JURNAL AKUNTANSI Jurnal Analisa Akuntansi dan Perpajakan JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Ilmiah Manajemen Kesatuan Dinasti International Journal of Digital Business Management International Journal of Health, Economics, and Social Sciences (IJHESS) International Journal of Social Science Jurnal Ilmu Multidisplin Mamangan Social Science Journal Jurnal Difusi Ipteks Legowo International Journal Multidisciplinary Journal of Economic and Business
Aminullah Assagaf
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

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Determinants of Emotional and Hedonic Factors in Unplanned Buying Behavior among Shopee Consumers in East Java Bilgies, Ana Fitriyatul; Sukesi, Sukesi; Assagaf, Aminullah; Soekiman, JFX. Susanto; Armanu, Armanu
Jurnal Mamangan Vol 14, No 2 (2025): Special Issue
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v14i2.10092

Abstract

This study aims to examine the influence of Sales Promotion, Paylater Facility, Shopping Lifestyle, and Price on Positive Emotion, Hedonic Consumption, and Impulse Buying among Shopee app consumers in East Java. The phenomenon of increasing impulsive buying behavior in e-commerce is an important issue in understanding modern digital consumer behavior. This study uses a quantitative approach with the Partial Least Square–Structural Equation Modeling (PLS-SEM) method to analyze the relationship between variables based on data collected from 140 active Shopee user respondents in East Java. The results of the study indicate that sales promotions, paylater facilities, shopping lifestyle, and price significantly influence consumers' positive emotions. Furthermore, these four variables were also shown to significantly influence hedonic consumption and impulse buying. Furthermore, positive emotions and hedonic consumption were shown to be important determinants in increasing impulse buying among Shopee consumers. This means that attractive sales promotions, easy paylater facilities, a high-quality shopping lifestyle, and appropriate price perceptions simultaneously encourage positive emotions, hedonic consumption behavior, and impulsive buying decisions. The implications of this research suggest that e-commerce players need to continue developing emotion-based digital marketing strategies. Shopee and similar platforms are advised to focus innovation on personalized promotions, increased transaction convenience, and enjoyable shopping experiences to boost consumer loyalty and impulse buying behavior.
Perceived Value, Influencer Advertising, and Engagement for Enhanced Customer Loyalty and Advocacy Maianto, Teguh; Sukesi, Sukesi; Tampubolon, Liosten RR.Ully; Assagaf, Aminullah; Ryadi, Slamet
Jurnal Akuntansi, Keuangan, dan Manajemen Vol 7 No 2 (2026): Maret
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v7i2.5463

Abstract

Purpose: This study examines how influencer marketing and customer engagement enhance loyalty and advocacy, with perceived value as a key mediator, to clarify the mechanisms behind these effects in a competitive digital landscape. Methodology: Using a quantitative survey of active online consumers, this study applied Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine the direct effects of influencer-based advertising and customer engagement on perceived value, loyalty, and advocacy, as well as the mediating role of perceived value. Results: The findings demonstrate that both influencer-based advertising (? = 0.452, p < 0.001) and customer engagement (? = 0.384, p < 0.001) significantly boost perceived value. In turn, perceived value significantly mediates the impact of these antecedents on customer loyalty and advocacy, highlighting its critical intermediary role. Notably, while influencer marketing and engagement exert strong direct effects on loyalty, only customer engagement, and not influencer marketing, directly influences advocacy. Conclusions: Influencer-based advertising and customer engagement increase perceived value, strengthening loyalty and advocacy; however, only customer engagement directly influences advocacy. Limitations: This study's cross-sectional methodology records data at only one particular moment, making it more difficult to identify changes over time and to draw conclusions about causal linkages. Contributions: This research contributes to marketing theory and practice by pinpointing perceived value as the essential conduit linking marketing stimuli to lasting customer behaviors. It offers empirical evidence that both influencer strategies and engagement foster loyalty and advocacy principally by enhancing perceived value.
Co-Authors Ahsan, Mohammad Albab, Eric Ulul Alvy Mulyaning Tyas Ana Fitriyatul Bilgies, Ana Fitriyatul Anggrainy Putri Ayuningrum Armanu Armanu, Armanu Arna Suryani, Arna Asi, Yuli Sintha Asmadillah, Fifin Bilgies, Ana FIitriyatul Destami, Gina Dery Eddy Yunus Elfiswandi, Elfiswandi Fadjar Kurnia Hartati, Fadjar Kurnia Ismail, Shafinar Jajuk Suprijati Lusiana Lusiana Maianto, Teguh Meithiana Indrasari, Meithiana Mira Yona Muhammad Ihsan Nur Sayidah Nurmawati Nurmawati Putri Septi Naulina Hasibuan Rinto Harno Rojuaniah Rojuaniah Rozi, Ahmad Fakhrur Rudianto, Setiawan Eko Ryadi, Slamet Santika, Syahira Dwi Sari, Laynita Shanty Ratna Damayanti Siti Marwiyah Slamet Riyadi Soekiman, JFX. Susanto SRI HANDINI Sri Langgeng Ratnasari SRI UTAMI ADY Sukesi . Sukiman, Susanto Suyanto Suyanto Suyanto Tampubolon, Liosten R. R. Ully Tampubolon, Liosten RR.Ully tanjung, rona Ulul Albab, Ulul Yulianita, Lailatul Zainal Muttaqin Zefriyeni, Zefriyeni