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All Journal Humaniora Ahkam: Jurnal Ilmu Syariah TARBIYA : Journal Education in Muslim Society Emitor: Jurnal Teknik Elektro JURNAL PENDIDIKAN KEPERAWATAN INDONESIA JURNAL GALUNG TROPIKA Tadbir : Jurnal Studi Manajemen Pendidikan Pendas : Jurnah Ilmiah Pendidikan Dasar Islamic Management: Jurnal Manajemen Pendidikan Islam Jurnal Manajemen Informatika dan Sistem Informasi Jambura Journal of Electrical and Electronics Engineering JISA (Jurnal Informatika dan Sains) Aphorisme: Journal of Arabic Language, Literature, and Education Jurnal Inovasi Pendidikan MH Thamrin INVENTORY : Industrial Vocational E-Journal On Agroindustry LOSARI: Jurnal Pengabdian Kepada Masyarakat Al-Ubudiyah: Jurnal Pendidikan dan Studi Islam Loghat Arabi: Jurnal Bahasa Arab & Pendidikan Bahasa Arab Empowerment Society Jurnal Informatika Teknologi dan Sains (Jinteks) Prosiding Simposium Nasional Rekayasa Aplikasi Perancangan dan Industri Electron: Jurnal Ilmiah Teknik Elektro Jurnal Ilmu Sosial, Pendidikan Dan Humaniora Journal of Artificial Intelligence and Digital Business Dewantara: Jurnal Pendidikan Sosial Humaniora ETIK (Jurnal Elektronika Terapan dan Ilmu Komputer) Ihsanika : Jurnal Pendidikan Agama Islam Jurnal Vokasi Indonesia Journal of Informatics Development Journal of Community Services and Engagement: Voice of Community (VOC) SWAGATI: Journal of Community Service AGHNINA: Jurnal Penelitian Hukum Ekonomi Syariah Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian Kepada Masyarakat JPEMAS: Jurnal Pengabdian Kepada Masyarakat Artha Imperium: Jurnal Pengabdian Kepada Masyarakat SainsTech Innovation Journal Journal of Industrial and Mechanical Engineering Pekayunan
Hasyim Asyari
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Service Quality Analysis Of Tokopedia And Shopee Mobile Commerce Applications Using Mobile Service Quality (M-S-QUAL) And Importance Performance Analysis (IPA) Methods Kamila, Khairunnisa Ayudia; Muhammad, Katon; Asyari, Hasyim
Journal of Industrial and Mechanical Engineering Vol 1 No 1 (2023): Journal of Industrial and Mechanical Engineering
Publisher : Department of Industrial Engineering, Universitas Jenderal Soedirman.

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Abstract

The increasingly rapid development of technology has led to the emergence of mobile commerce (m-commerce) as a new business phenomenon. Tokopedia and Shopee are m-commerce that are widely used by Indonesian people compared to other m-commerce. However, the Tokopedia and Shopee applications still have problems such as crashes, errors, buffering, bugs, an unfriendly and messy UI display, search features that are not suitable or working properly, unhelpful customer service, and other user complaints felt by users towards service quality. The existence of these complaints can create a gap between the services provided by the application and the services expected by users. Therefore, this research was conducted to determine the quality of service on the Tokopedia and Shopee applications by measuring service quality using the M-S-QUAL method and identifying priority service attributes that require improvement using the Importance-Performance Analysis (IPA) method. Research data was obtained from the results of questionnaires to 100 respondents who used Tokopedia and Shopee. Based on the calculation results, the Tokopedia and Shopee applications have a negative average gap value in all dimensions, meaning that the service quality of the Tokopedia and Shopee applications has not met the expectations of their users. Then, the results of the analysis using Importance Performance Analysis (IPA) obtained 8 attributes on Tokopedia (EF2, EF3, EF5, EF7, EF8, SA3, SA4, and CON3) and 8 attributes on Shopee (EF5, EF7, EF8, SA3, SA4, COM3, CON2, and CON3) which are the main priorities for improvement. Thus, these attributes will be given recommendations for improvement to increase or improve the quality of the service.
Redesain Kemasan Keripik Tempe Menggunakan Metode Quality Function Deployment dan Value Engineering Ernawati, Siti; Muhammad, Katon; Asyari, Hasyim
INVENTORY: Industrial Vocational E-Journal On Agroindustry Vol. 5 No. 2 (2024)
Publisher : Politeknik ATI Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52759/inventory.v5i2.209

Abstract

The existing Gandhes tempeh chips packaging is not air- and water-tight so it is at risk of damage such as not crispy, easily destroyed, and rancid odor. These packaging problems require packaging development in order to improve the function of the packaging. The purpose of this study is to determine packaging attributes based on consumer preferences to increase the value of Ghandes tempeh chips packaging based on the highest value. Improvement is done by integrating Quality Function Deployment and Value engineering techniques with the help of House of Quality, FAST diagram, and concept combination table. Quality Function Deployment method to identify customer needs by finding weights and technical responses, while Value engineering to analyze packaging functions needed by consumers and recommend the best packaging based on the highest value. The results are 10 attributes that become consumer needs (whats) and 12 technical responses (hows). The results showed 4 alternative packaging concepts that can be made and sorted to determine the best concept in terms of cost and performance. The selected alternative concept is Alternative C with a score of 1.78. The selected packaging specifications include 100 micron metalized paper material, information label, matte finishing, standing pouch, size 17×29 cm, weight 200 grams, ziplock packaging, price per package Rp 2,850, using a combination of red and orange colors. It can be concluded that this proposal is the best proposal in terms of the highest value. This recommendation can be considered capable of fulfilling consumer desires for Gandhes tempeh chips packaging.
Implementasi Sensor MPU-6050 pada Perancangan Alat Bantu Makan Penderita Parkinson Rikhas, Muhammad; Asyari, Hasyim
Prosiding Simposium Nasional Rekayasa Aplikasi Perancangan dan Industri 2021: Prosiding Simposium Nasional Rekayasa Aplikasi Perancangan dan Industri
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

Salah satu penyakit yang paling umum ditemui pada individu berumur di atas 50 tahun atau biasa disebut lansia ialah penyakit parkinson. Biasanya pada pria, dua kali lipat lebih mudah terkena penyakit parkinson dibandingkan dengan wanita. Penyakit parkinson merupakan suatu kelainan pada sistem saraf, gangguan pada saraf yang dialami oleh penderita mengakibatkan beberapa masalah gerakan seperti tremor. Penelitian ini bertujuan mendesain prototype berupa sendok stabil yang dapat membantu mengatasi permasalahan kesulitan makan sendiri dengan nyaman pada penderita dengan memanfaatkan sensor MPU-6050. Metode penelitian menggunakan mikrokontroller Arduino Nano dan sensor MPU-6050 sebagai komponen pengendalian dan inputan data. Sistem tersebut bekerja ketika MPU-6050 sebagai sensor membaca pergerakan tangan pengguna, maka sensor akan mengirimkan data analog kepada mikrokontroller Arduino Nano untuk dilakukan pemrosesan data dengan menggunakan skrip pemrograman yang telah ditentukan. Setelah pemrosesan data selesai dilakukan data yang telah diolah dikirimkan kepada kedua servo yang saling terhubung yaitu servo roll dan servo pitch untuk menggerakkan dan mempertahankan kestabilan posisi sendok. Hasil penelitian menunjukkan bahwa prototype sendok stabil cukup mampu menstabilkan atau menyeimbangkan posisi sendok dan menjaga agar makanan tidak tumpah, hanya saja dikarenakan kurang matangnya perancangan alat, pengambilan data menjadi kurang maksimal dikarenakan dudukan sensor MPU-6050 yang kurang baik mengakibatkan terdapat eror pada pembacaan sensor, tetapi secara keseluruhan prototype sendok stabil ini dapat menjadi solusi untuk membantu mengatasi permasalahan kesulitan makan sendiri dengan nyaman pada penderita parkinson yang mengalami tremor pada tangan mereka.
Analisa Tingkat Potensi Sinar Matahari untuk Pembangkit Listrik Tenaga Surya di Daerah Pantai Asyari, Hasyim; Firmansyah, Roby Achmad; Kusban, Muhammad
Prosiding Simposium Nasional Rekayasa Aplikasi Perancangan dan Industri 2020: Prosiding Simposium Nasional Rekayasa Aplikasi Perancangan dan Industri
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

Indonesia merupakan negara kepulauan yang sampai saat ini nilai elektrifikasinya masih dibawah 100%. Hal ini dapat ditemui masih banyaknya pulau kecil-kecil yang belum mendapat aliran listrik dari PT. Perusahaan Listrik Negara. Kepulauan yang belum teraliri listrik di Jawa Tengah adalah Pulau Panjang yang masuk wilayah Kabupaten Jepara. Pengelola tempat wisata pulau panjang saat ini menyediakan pembangkit listrik tenaga diesel sebagai sarana penyedia energi listrik pada malam hari di pulau tersebut. Namun pembangkit tersebut dinyalakan hanya kurang lebih 8 jam yaitu dimulai jam 17.00 - 23.00 dan jam 04.00 – 06.00. listrik yang diproduksi pembangkit tersebut untuk penerangan, sumber daya peralatan elektronik. Manajemen sistem pengoperasian pembangkit tersebut memberikan perasaan kurang nyaman bagi wisatawan atau masyarakat yang berkunjung ke pulau panjang, karena adanya keterbatasan waktu sumber energi listrik. Penelitian ini bertujuan untuk mengetahui tingkat potensi sinar matahari untuk menghasilkan energi listrik sebagai upaya untuk menyediakan energi listrik pada siang hari, agar masyarakat yang berkunjung merasa lebih nyaman. Metode penelitian ini adalah dengan melakukan pengukuran secara langsung potensi energi listrik yang dapat dihasilkan oleh panel kapasitas 100 Wp dengan jenis mono kristral. Adapun peralatan lain yang digunakan adalah batere kapasitas 50 Ah, Inverter kapasitas 1000 Watt, Battery charge controller 12/24 Volt dan 10 A. Penelitian dilakukan tanggal 9 – 15 maret 2019. Hasil dari pengujian pada tanggal 15 maret 2019, daya maksimal mencapai 99,9 Watt, terjadi pada jam 13,30 dengan intensitas cahaya matahari 95,500 Lux. Namun pada tanggal 11 maret 2019 jam 17.00 nilai intensitas cahaya matahari hanya 850 Lux sehingga daya keluaran 0,1 Watt.
Desain Photovoltaic Sistem On Grid pada Gedung Berkapasitas Daya Listrik 345 KVA Asyari, Hasyim; Rohmah, Ratnasari Nur; Arratri, Mutiara
Prosiding Simposium Nasional Rekayasa Aplikasi Perancangan dan Industri 2022: Prosiding Simposium Nasional Rekayasa Aplikasi Perancangan dan Industri
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

Kenaikan tarif dasar listrik berdampak terhadap naiknya biaya konsumsi energi listrik Gedung Fakultas Kedokteran Universitas Muhammadiyah Surakarta. Sebagai bentuk antisipasi hal tersebut maka perlu dilakukan analisa penggunaan panel surya untuk mengurangi ketergantungan energi listrik dari PT. PLN. Analisa kapasitas panel surya pada Gedung Fakulas Kedoketeran berdasarkan karakteristik beban menjadi tujuan penelitian ini. Adapun metode yang digunakan pada penelitian ini adalah mengumpulkan data beban yang terdapat pada Gedung Fakultas Kedokteran. Data tersebut digunakan sebagai referensi untuk menganalisa kapasitas panel surya sesuai karakteris beban dengan memanfaatkan program PVSYST. Hasil simulasi menggunakan PVSYST memberikan informasi bahwa sistem menggunakan photovoltaic berkapasitas 307 kWp, dengan 300 kWac mampu menghasilkan energi listrik 490,9 MWh/tahun. Area yang dibutuhkan untuk menginstal kapasitas panel surya adalah 1426 m2.
Strategy for Application of Risk Management on the Implementation of Renstra Asyari, Hasyim; Munawwaroh, Zahrotul; Kurniatun, Taufani Chusnul; Aedi, Nur
TARBIYA: Journal of Education in Muslim Society TARBIYA: JOURNAL OF EDUCATION IN MUSLIM SOCIETY | VOL. 5 NO. 1 JUNE 2018
Publisher : Faculty of Education and Teacher Training, UIN (State Islamic University) Syarif Hidayatul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/tjems.v5i1.9528

Abstract

AbstractOne of the problems is the low quality of education due to the lack of maximum education institutions in managing the risks that occur in the process of implementing education. The purpose of this study is to find out and obtain data on risk management analysis and what risks faced by Development Madrasah Ibtidaiyah (Elementary School) Pembangunan (MIP) in the implementation of the 2011-2012 Renstra. Through interviews and observations that are known the main subject is a person or group of people who can provide information, they consist of management managers, management leaders to the strategic management staff. This study uses Descriptive Qualitative Analysis Method, to collect data, direct observation at the relevant institution (UIN Syarif Hidayatullah Jakarta). The results of this study explain that Madrasah Ibtidaiyah Pembangunan (MIP) belongs to the risk averter, term namely the people who are reluctant to risk. The risk management stages carried out are risk identification (internal analysis, external and SWOT analysis), risk measurement (cross-linking SWOT, ST, WT, SO, and WO analysis), risk control (risk mitigation, risk retention, risk advoidance and risk risk transfer) and risk evaluation (consortium meetings, education unit meetings, leadership meetings and management review meetings).AbstrakSalah satu masalah rendahnya kualitas pendidikan karena kurangnya lembaga pendidikan yang maksimal dalam mengelola risiko yang terjadi dalam proses penyelenggaraan pendidikan. Tujuan penelitian ini adalah untuk mengetahui dan memperoleh data tentang analisis manajemen risiko dan risiko apa yang dihadapi oleh Madrasah Ibtidaiyah Pembangunan (MIP) dalam pelaksanaan Renstra 2011-2012. Melalui wawancara dan observasi yang diketahui subjek utama adalah orang atau sekelompok orang yang dapat memberikan informasi, mereka terdiri dari manajer manajemen, pimpinan manajemen hingga staf manajemen strategis. Penelitian ini menggunakan Metode Analisis Kualitatif Deskriptif, untuk mengumpulkan data, observasi langsung di instansi terkait (Madrasah Pembangunan UIN Syarif Hidayatullah Jakarta). Hasil penelitian ini menjelaskan bahwa MIP memiliki risk averter, yaitu istilah orang yang enggan mengambil risiko. Tahapan manajemen risiko yang dilakukan adalah identifikasi risiko (analisis internal, analisis eksternal dan SWOT), pengukuran risiko (analisis SWOT, ST, WT, SO, dan WO), pengendalian risiko (risk mitigation, risk retention, risk advoidance and risk risk transfer) dan evaluasi risiko (pertemuan konsorsium, pertemuan unit pendidikan, rapat pimpinan dan rapat tinjauan manajemen).How to Cite : Asy'ari, H., Munawwaroh, Z., Salwa. (2018).  Strategy for Application of Risk Management on the Implementation of Renstra. TARBIYA: Journal of Education in Muslim Society, 5(1), 57-65. doi:10.15408/tjems.v5i1.9528.
Readiness of Study Programs in Achieving Superior Accreditation Ratings: An Analysis Using the CIPPO Evaluation Model Asyari, Hasyim; Sukarti, Dewi; Ratnaningsih, Sita; Azizah, Nurul Rizqi
TARBIYA: Journal of Education in Muslim Society TARBIYA: JOURNAL OF EDUCATION IN MUSLIM SOCIETY | VOL. 10 NO. 2 2023
Publisher : Faculty of Education and Teacher Training, UIN (State Islamic University) Syarif Hidayatul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/tjems.v10i2.39885

Abstract

AbstractThis study explores the readiness of study programs to meet the nine-criteria policy set by the National Accreditation Agency for Higher Education (NAAHE/BAN-PT) in Indonesia and identifies strategies for achieving superior accreditation ratings. Using a qualitative case study approach, the research involved document analysis, observations, and in-depth interviews with fifteen key stakeholders. Data were analyzed through the CIPPO evaluation model. The findings reveal that: 1) the task force team meticulously prepared for the accreditation process across all stages; 2) effective coordination exists between university leaders, faculties, and study program teams; 3) accreditation criteria are clearly outlined with relevant and valid data; 4) all CIPPO elements are fulfilled, although student research integration remains suboptimal; 5) achieving superior accreditation enhances the university’s image and motivates further development in higher education, especially globally. Since the implementation of the nine-criteria policy in 2019, only one study program within the Ministry of Religion's Islamic Religious Universities has achieved superior accreditation, highlighting the significant challenges faced. Continuous improvement of the tridharma of higher education and expand cooperation both nationally and internationally.AbstrakPenelitian ini menggali kesiapan program studi dalam memenuhi kebijakan sembilan kriteria yang ditetapkan oleh Badan Akreditasi Nasional Perguruan Tinggi (BAN-PT) di Indonesia dan mengidentifikasi strategi untuk mencapai peringkat akreditasi unggul. Dengan pendekatan studi kasus kualitatif, penelitian ini melibatkan analisis dokumen, observasi, dan wawancara mendalam dengan lima belas pemangku kepentingan kunci. Data dianalisis menggunakan model evaluasi CIPPO. Temuan mengungkapkan bahwa: 1) tim task force mempersiapkan proses akreditasi dengan teliti di semua tahap; 2) terdapat koordinasi efektif antara pimpinan universitas, fakultas, dan tim program studi; 3) kriteria akreditasi dijelaskan dengan jelas dengan data yang relevan dan valid; 4) semua elemen CIPPO terpenuhi, meskipun integrasi penelitian mahasiswa masih kurang optimal; 5) pencapaian akreditasi unggul meningkatkan citra universitas dan memotivasi pengembangan pendidikan tinggi lebih lanjut, khususnya di tingkat global. Sejak implementasi kebijakan sembilan kriteria pada tahun 2019, hanya satu program studi di lingkungan Perguruan Tinggi Agama Islam Kementerian Agama yang meraih akreditasi unggul, menyoroti tantangan signifikan yang dihadapi. Peningkatan kualitas tridharma perguruan tinggi dan memperluas kerja sama baik nasional maupun internasional.  How to Cite: Asy'ari, H., Sukarti, D., Ratnaningsih, S., Azizah, N.R., (2023).Readiness of Study Programs in Achieving Superior Accreditation Ratings: An Analysis Using the CIPPO Evaluation Model. TARBIYA: Journal of Education in Muslim Society, 10(2), 237-250. doi:10.15408/tjems.v10i2.38392.
Gaya Kepemimpinan Pendidikan dalam Novel Merindu Baginda Nabi karya Habiburrahman El-Shirazy Nurananda, Nurananda; Taufiqurrahman, Taufiqurrahman; Nurfadilah, Intan; Asyari, Hasyim; Ratnaningsih, Sita
Jurnal Inovasi Pendidikan MH Thamrin Vol. 6 No. 2 (2022): Jurnal Inovasi Pendidikan MH Thamrin
Publisher : LPPM Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/jipmht.v6i2.1296

Abstract

The purpose of this study is to find out what leadership styles are in the novel Merindu Baginda Nabi. The background of this research is to examine what leadership styles are contained in the novel Merindi Baginda Nabi and how to practice them. The method used in this study is a qualitative type of literature (library research), which is a type of research that refers to the literature of literature such as book literature, articles and e-journals. The results show that there are 9 leadership styles in the novel Merindu Baginda Nabi by Habiburrahman El Shirazy, namely: Supportive Leadership Style, Democratic Leadership Style, Educational Leadership Style, Persuasive Leadership Style, Innovative Leadership Style, Motivative Leadership Style, Charismatic Leadership Style, Fatherly Leadership Style , and Participatory Leadership Style. Because novels can be an educational tool or facility in the process of leadership formation, with novels leaders can learn a lot about leadership styles.
Legal Education on Women’s Property Inheritance Rights in South Sumatera Sukarti, Dewi; Asyari, Hasyim; Zulkifli, Zulkifli
AHKAM : Jurnal Ilmu Syariah Vol. 23 No. 2 (2023)
Publisher : Universitas Islam Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/ajis.v23i2.32921

Abstract

By and large, patrilineal societies still experience the unsolved problem of women’s property disinheritance. This article attempts to examine the role of legal education on female inheritance in transforming society regarding the issue in question. Based on a qualitative inquiry in Besemah society and two prominent universities in Palembang, South Sumatera, Indonesia, this article suggests that although the state laws have protected the rights of women to inheritance in various enactments, university students and society must be educated on the laws, the society’s rights in general and the law of inheritance in particular. Universities have the potential to influence society through the socalled three devotional services of highermeducation, namely education, research, and community services. As seen in campus curricula, students can be educated through classroom education, and society can be educated through community services. Debates at the academic level on inheritance problems in society should have been seen in academic journals, as there is a considerable gap between theories in classrooms and practices of society. Unfortunately, as shown in their curriculum and publications, universities in South Sumarera do not pay enough attention to property inheritance because it is not in students’ interests. In community service activities, universities have not advocated inheritance law to enhance people’s awareness of just inheritance practices, whereas universities are traditionally known as an agent of change. Thus, in this case, universities do not change society but are changed by society.  Artikel ini menunjukkan kurangnya pendidikan hukum mengenai waris perempuan menyebabkan tidak terpecahkannya persoalan waris Perempuan pada masyarakat patrilineal. Berdasarkan penelitian kualitatif pada Masyarakat Besemah dan dua universitas besar di Palembang, Sumarera Selatan, Indonesia, artikel ini menunjukkan bahwa walaupun negara sudah melindungi hak-hak waris perempuan dalam berbagai undang-undang, mahasiswa dan masyarakat perlu diberi pendidikan mengenai hukum, hak-hak masyarakat pada umumnya dan hukum waris pada khususnya. Universitas memiliki potensi untuk mempengaruhi masyarakat melalui Tridharma Perguruan Tinggi, yaitu pendidikan, penelitian, dan pengabdian kepada masyarakat. Sebagaimana terlihat dalam kurikulum kampus, mahasiswa dapat dididik melalui pengajaran di ruang kelas dan masyarakat dididik melalui pengabdian kepada masyarakat. Perdebatan di tingkat akademik tentang persoalan waris di masyarakat semestinya terlihat di jurnal-jurnal ilmiah mengingat adanya kesenjangan yang dalam antara teori-teori yang diberikan di kelas dengan praktek-praktek masyarakat. Sayangnya, sebagaimana terlihat pada kurikulum dan publikasi mereka, universitas di Sumatera Selatan tidak menaruh cukup perhatian terhadap kewarisan karena tidak menjadi minat mahasiswa. Dalam program Kuliah Kerja Nyata (KKN), universitas tidak mengadvokasi hukum waris untuk meningkatkan kesadaran Masyarakat mengenai praktek waris yang adil, padahal universitas secara tradisional dikenal  sebagai sebuah agen perubahan. Jadi, dalam hal ini universitas tidak mengubah masyarakat, melainkan diubah oleh masyarakat.
Strategi Penggunaan Content Marketing Pada Pengguna TikTok dan Instagram Berdasarkan Audience Behaviour di Perusahaan X -, Khairunnisa; Asyari, Hasyim
Jurnal Vokasi Indonesia Vol. 12, No. 1
Publisher : UI Scholars Hub

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Abstract

This study aims to examine the differences in TikTok and Instagram user behavior, useful for marketing strategy planning, consumer behavior research, and content creation suitable for TikTok and Instagram platforms in the Company X account. The results of this study are expected to make a positive contribution to the understanding of the role of social media and how differences in user behavior can shape further transformation in the evolving digital ecosystem. This research uses a quantitative descriptive method that compares two advertising contents uploaded on Tik Tok social media and Instagram social media. The objects contained in this study include TikTok, Instagram, and users of both social media platforms. From this research it can be concluded that content creation for TikTok and Instagram requires several different treatments due to differences in user behavior, both for the promotion, education, entertainment, and event categories.
Co-Authors -, Khairunnisa Abdur Rouf, Abdur Ahmad Yusuf Prasetiawan Akhmadi Akhmadi Al Husna, Naila Shopia Alhadi, Saadiq Aqmar, Nadila Nur Izatil Arianto Armai Arief Arratri, Mutiara Asmar Aulia Alfia Azizah, Nurul Rizqi Baedowi, Muhamad Baedowi Bayu Annawawi, Anggesti Budi Setiawan Buyung Kurnia Fathoni Dewi Sukarti Dhani Mutiari Ernawati, Siti Fadli, Sofiansyah Fangestu, Indra Wahyuni Firli Firmansyah, Roby Achmad H. Purwoto, Bambang Hakim, Madie Wire Hamzah Hamzah Handayani, Layli Hapsari, Ayu Titi Hardianti, Neli Hariadi . Hikma Hizham, Fadhel Akhmad Ika Lismayani Ilyas Indah Fitria, Indah Indra Ruswadi Ines Septiani Pratiwi Irawan, Angga Purna Islami, Hani Kahpi, Khairul Kahpi Kamila, Khairunnisa Ayudia Karmila, Dela Silmi Khairul Imtihan Kurniawan, Bayu Muchlis Lalu Mutawalli M. Haikal Fadhil M. Happy Nur Tsani Maemun Saleh Maftuhah Maftuhah Maghfurin, Ahmad Majid, Mohammad Dzul Arsyl Malinda, Eva Mardi Mardi Marsono Marsono Maulana Ashari Muhamad Rodi Muhammad Kusban Muhammad Munadi Muhammad, Katon Munzani Munzani Murni Musmuallim Nopianti Sa’dan Nur Aedi, Nur Nur Nisawati Nurananda, Nurananda Nurfadilah, Intan Nurhaedah Nurhaedah Pardiansyah, Ahmad Susan Purwanta Purwanta Putri Astin Qoritunnadyah, Marita Rahmah, Muftihatur Rahmawati Semaun Ratnaningsih, Sita Ratnasari Nur Rohmah Regina Tri Olivia Marundu Resky Rahayu Ningsih Retno Wahyuningrum Rezayuhardi, Ahmad Riduwan Riduwan Rikhas, Muhammad Riki, Lalu Riki Husada Riska Asmayanti Rizki Amelia Rohati Rohati Saifullah, Muhamad Farizqi Saripudin Saripudin Sarjito - Sasmitha, Ninda Virlia Siti Nandiroh Suryaning Setyowati Taufani Chusnul Kurniatun Taufiqurrahman Taufiqurrahman Tribuana, Bunga Umar Umar Urrochman, Maysas Yafi Urrohman, Maysas Yafi Wahri Sunanda Wahyu Hadi Wire Bagye Zahrotul Munawwaroh Zahruddin Zahruddin, Zahruddin Zulkifli Zulkifli