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All Journal Signifikan : Jurnal Ilmu Ekonomi Jurnal INKOM Jurnal Mentari JEJAK GEA, Jurnal Pendidikan Geografi JIM Pendididikan Bahasa dan Sastra Indonesia Jurnal Ilmiah Peuradeun Elsains : Jurnal Elektro Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Owner : Riset dan Jurnal Akuntansi Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan JURNAL PENDIDIKAN TAMBUSAI Jurnal Nasional Komputasi dan Teknologi Informasi FIDUSIA : JURNAL KEUANGAN DAN PERBANKAN Prosiding Seminar Nasional Teknik Mesin Journal of Law and Policy Transformation TIN: TERAPAN INFORMATIKA NUSANTARA JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Sricommerce: Journal of Sriwijaya Community Services AKM: Aksi Kepada Masyarakat AJAD : Jurnal Pengabdian kepada Masyarakat Mudabbir: Journal Research and Education Studies Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Room of Civil Society Development Indonesian Educational Administration and Leadership Journal (IDEAL) Journal Of Humanity Dedication Jurnal Teknologi Informatika Multimedia Digital Jurnal Integritas Serasan Sekundang Room of Civil Social Development
Azwardi Azwardi
Polytechnic of Sriwijaya
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Journal : JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE)

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Pilot Study Peran Penggunaan Augmented Reality (AR) Dalam Meningkatkan Keputusan Belanja Produk Online Stone, Alisia Silver; Azwardi, Azwardi; Fitrianto, Mohammad Eko
Journal of Business and Economics Research (JBE) Vol 6 No 3 (2025): October 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i3.8558

Abstract

The rapid advancement of digital technology has led to the emergence of Augmented Reality (AR) as an interactive innovation in e-commerce. However, many consumers still experience uncertainty regarding the suitability of products purchased online. This study aims to analyze the role of AR usage in enhancing actual purchase decisions for cosmetic products in online shopping. A descriptive quantitative approach was applied, involving 56 female respondents aged 18–35 who had prior experience shopping for cosmetics using AR features. Data were collected through an online questionnaire and analyzed descriptively. The results show that 53.6% of respondents found AR features very helpful and 30.4% found them quite helpful in ensuring product suitability and increasing purchase confidence. Furthermore, 51.8% of respondents considered AR very easy to use, indicating that this technology provides tangible benefits in the decision-making process. The main challenges identified were poor internet connection, limited device compatibility, and lack of information about AR availability. This study concludes that the use of AR plays a significant role in strengthening consumer confidence and actual purchase decisions, offering valuable implications for developing digital marketing strategies based on interactive consumer experiences.
Co-Authors A.A. Ketut Agung Cahyawan W ABDUL BASHIR, ABDUL Adnan, Nazeli Alan Novi Tompunu Alghifari Mahdi Igamo Amelia Amelia Ami, Hidayati ANDIKO, FAJAR Anggelena, Vina Anggi Anggraini, Anggi Anna Yulianita Apriani, Tri Suci Ardita, Elsa Arif Suryono Asmaul Husna Bambang Bemby soebyakto, Bambang Bemby Cekmas Cekdin, Cekmas Darussalam Darussalam, Darussalam Diastami, Sylvi Marsella Dirta Pratama Atiyatna Dwi Darma Puspita Sari Fachruddin Fachruddin Fahrijal, Farkhan Fauzan Azhima, Fauzan Ferdinand, Calvin Fithri Selva Jumeilah, Fithri Selva Fitri, Adelia Fitrianto, Mohammad Eko Fuadah, Luk Luk Gustriani, Gustriani Halawa, Syafitri Hamira, Hamira Hasibuan, Elsa Elitia Hasibuan, Muhammad Khalid Pay Ica Admirani, Ica Ichsan Hamidi Ismail, Tarmizi Karimov, Al Shiddiqy Islam Khairuman, Muhammad Farhan Khairunisa, Fildza Khoirun Nisa Khotima, Nur Lili Salfina Liliana Liliana Mahmud, Saifuddin Manurung, Okta Elviana Mardalena Mardalena Marissa, Feny Mohamad Adam Muhammad Bahrul Ulum Muhammad Iqbal Mukhlis Mukhlis Nadilah Naiya, Rara Weinita Nurdahyanti, Nurdahyanti Nurtati Nurtati, Nurtati Nurul Fahmi Permana, Hendrik Prasetiya, Ridwan Dwi Putra, Nobby Darly Dwi Rafsanjani, Akbar Rahayu, Sari Rahmana, Shindy Dwi Rajab Bahry, Rajab Ramadanti, Sarindang Suci Raneo, Agung Putra Restuningsih, Cindy Retno Susanti Ria, Sagita Desta Rika Henda Safitri, Rika Henda Rosada Sintya Dwi Rusli Yusuf Saleh, Rosmiyati Chodijah Sandi, Mukhammad Sofyan Sanusi Sanusi Sanusi, Sanusi Saputra, Ariansyah Setiaji, Wisnu Agung Sibarani, Lola Amalia Sibarani, Wardah Sahrani Simangunsong, Arimbi Syahkila Siti Rohima Situmorang, Mela Safitri Sky, Monica Werin Smarajaya, I Dewa Made Solly Aryza Stone, Alisia Silver Subardin, Muhammad Suhardi, Miran Suharmanto, Billy Sukanto Sukanto Sukanto Sukanto Sukiani, Sukiani Sulastri Sulastri Suleman, Zulfikri Supani, Ahyar Syaputri, Febianti Danu Syathiri, Ahmad Tanjung, Amaluddin Virgiawan, Decky Andrias Widya, Khansa Arista Widyasthika, Hayu Faldun Yanti Murni Yarsah, Waldi Novi YULIA SAFTIANA, YULIA Yunita, Era Yurismasari, Heidi Zaki, Zaki Zarkasih, muhammad Restu