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All Journal MEDIA ELEKTRIKA WARTA Jurnal Pengabdian UntukMu NegeRI Al Ishlah Jurnal Pendidikan CIRCUIT: Jurnal Ilmiah Pendidikan Teknik Elektro Kinetik: Game Technology, Information System, Computer Network, Computing, Electronics, and Control DoubleClick : Journal of Computer and Information Technology JURNAL SIMTIKA (Sistem Informasi dan Informatika) Jurnal Riset Informatika Jurnal Sistem Informasi Kaputama (JSIK) JATI (Jurnal Mahasiswa Teknik Informatika) Journal of Education Informatic Technology and Science Unri Conference Series: Community Engagement Journal of Applied Data Sciences Jurnal FASILKOM (teknologi inFormASi dan ILmu KOMputer) Jurnal Computer Science and Information Technology (CoSciTech) Jurnal SAINTIKOM (Jurnal Sains Manajemen Informatika dan Komputer) Jurnal Abdimas Bina Bangsa BIOS : Jurnal Teknologi Informasi dan Rekayasa Komputer Jurnal Ilmu Pendidikan (SOKO GURU) Prosiding Seminar Nasional Sisfotek (Sistem Informasi dan Teknologi Informasi) Jurnal Pengabdian Masyarakat Sains dan Teknologi Journal of Software Engineering and Information System (SEIS) Jurnal Pengabdian Kepada Masyarakat Ekonomi, Pendidikan, dan Sosial Humaniora Journal of Information Systems Management and Digital Business Sintaksis: Publikasi Para Ahli Bahasa dan Sastra Inggris Katalis Pendidikan: Jurnal Ilmu Pendidikan dan Matematika Soko Guru: Jurnal Ilmu Pendidikan
Finanta Okmayura
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : Unri Conference Series: Community Engagement

 1 
Penguatan Branding dan Pemanfaatan Teknologi Digital untuk Meningkatkan Nilai Jual Produk Cencaluk di Desa Kelapapati Laut, Bengkalis Okmayura, Finanta; Fikri, Khusnul; Cahyo, Brian Agung
Unri Conference Series: Community Engagement Vol 7 (2025): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/unricsce.7.181-186

Abstract

This Community Service Program aimed to increase the competitiveness of cencaluk products as a traditional food typical of Bengkalis through strengthening branding and utilizing digital technology. Cencaluk is a fermented shrimp product that has been passed down through generations and has high cultural value and economic potential. The partner for this activity was the Joint Business Fishermen Group of Kelapapati Laut Village, Bengkalis, which is one of the cencaluk processing community groups in the region. This activity focused on two aspects: training in packaging design and the creation of a distinctive logo/label to strengthen product identity and increase sales value, and training in website and social media management to expand market reach through digital promotion. Implementation methods included counseling, demonstrations, and intensive mentoring. The results of the activity show that partners were able to produce more attractive packaging and logo designs, and had skills in managing digital media as a promotional tool. In addition, understanding of the importance of branding and digital marketing has increased, resulting in more effective marketing strategies. Thus, this program contributed to increase the capacity of partners in developing cencaluk as a superior regional product with high competitiveness.
Co-Authors Adlian Jefiza Adlian Jefiza Agus, Weni Oktavia Agustin Agustin Ahmad Khaidir Ahmad Khaidir Aidha Tita Irani Al Azhar, Safri Alfala, Resi Fazri Anfilla Tahany Angguni, Melati Anjani, Suci Putri Ansyah, Dandi Arfa Fadilah Arman, Doni Bestari Aulia Ananda Boy Zidan Nadjal Cahyo, Brian Agung Chairunnisa, Azzahra Cily Tria Marisa Dawita, Yanda Rahmadani Dayani, Fitri Nur Deprizon Dewi Fatimahwati Diny Syahputri Dira Yanti dwi winarti winarti Effendi, Noverta Efrizoni, Lusiana Eliya Mei Sisri Elvianti, Suci Ernia Juliastuti Faila, Arfa Fatayat Faturrahman, Ariya Febby Wilyani Fikri, Khusnul Fitri Hasanah Fitri, Tiara Greghard Shawenner Gunawan Ali Gustiara, Delya Haana Udtari Anjani Habibie, Dedi Rahman Harahap, Lelis Nawiyah Hayami, Regiolina Herdani, Inka friska Herlandy, Pratama Benny Husnah, Mirdatul Impian Sefria Nanda Indayana, Nurul Sakhila Jayus Jayus Jefiza, Adlian Junadhi, Junadhi Khairiyah Alifya Azizah Khairul Anshari Khairunnisah Khairunnisah Khalik, Ananda Difni Khusnul Hanafi Lukas, Ivander marisa, cily Melati Angguni Melly Novalia Melly Novalia Melly Novalia Melly Novalia Melly Novalia, Melly Molizarni Molizarni Mufty, Nouval Ditya Muhammad Amirulhaq Muhammad Farhan Muhammad Ryan Pratama Yudha Muhammad Zidhan Muhammad Zidhan Muslim Muslim Nanda Sopira Nelysa, Mise Novchi, Raja Widya Nur Fadilah Achmad Nurul Azani Oktariandi, Ital Pangestu, Rudi Rahayu Setianingsih rahmad Kurniawan Rahmat Hidayat Rahmat Hidayat Raihan Khairunisa Raimando, Dego Akbar Raja , Widya Novchi Raja Arlizon Raja Widya Novchi Ramadhani, Witri Risanto, Joko Risnal Diansyah, Risnal Rizky Aditya RIZKY ARDIANSYAH Robby Satria Robby Satria Robby Roma Tika Adi Putra Salsabila, Adilah Santia, Erma Saputra, Haris Tri Saputra, Tio Meylandi Saputro, Reihan Hersi Sherly Fillia Siti Niah, Siti Solihulibad, Akma Sridevi yuliani Suandevin, Hichmaed Tachta Hinggo Sulis Martiana Suryadila, Lusi Sy, Yandiko Saputra Teguh Sujana Vitriani Vitriani Vitriani Vitriani Vitriani Vitriani Vitriani Vitriani, Vitriani Wiranti Yolanda, Amalia Zaiful Bahri Zidhan, Muhammad