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Atwar Bajari
Fakultas Ilmu Komunikasi Universitas Padjadjaran
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Journal : Persepsi : Communication Journal

 1 
Dompet Dhuafa's Strategic Communication in Facing External Issues Annisa Nursalsabillah; Atwar Bajari; Yanti Setianti
Persepsi: Communication Journal Vol 6, No 2 (2023): November 2023
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v6i2.14735

Abstract

Every organization needs to design a strategic communication planning to carry out their program, including non-profit organizations. In the midst of limited operational funds, non-profit organizations need to think creatively in developing strategic communication designs, so they are capable to maintain their organizations, including in raising public funds. As represented by Dompet Dhuafa when facing the issue of misuse of funds by philanthropic individuals. When other philanthropists were affected by the case, Dompet Dhuafa managed to overcome it.The purpose of this study is to indicate and analyze the strategic communication implemented by Dompet Dhuafa when the organization is facing an issue.This study uses a case study qualitative research method through in-depth interviews and literature studies. The result obtained is that Dompet Dhuafa takes a strategic communication approach in the form of value strengthening so that stakeholders including donors interpret Dompet Dhuafa's philanthropic activities as a transparent and accountable institution. Through analysis surveys, message communication designs and media approaches as a form of communication strategy, Dompet Dhuafa was able to maintain their performance amidst the hectic issue of public trust in Indonesian philanthropy.
Co-Authors Adella Vira Andiesta Agus Setiaman Almadina Rakmaniar Alya Difa Salsabila Anam Miftakhul Huda Andiesta, Adella Vira Anisa Diniati Annisa Nursalsabillah Annisa Nursalsabillah Anter Venus Arief Wicaksono, Arief Asep Saeful Muhtadi, Asep Saeful Asep Suryana Astuti, Sri Wahyuning Atie Rachmiatie Cho, Sung Kyum Dadang Rahmat Dadang Rahmat Hidayat Dadang Sugiana Dandi Supriadi Deddy Mulyana Diah Fatma Sjoraida Ditha Prasanti Duddy Zein Efi Fadilah Eni Maryani Eni Maryani Evan Setia Ferryan Friska Dewi Yuliyanti Hanif, Raden Muhammad Ciptaning Hanny Hafiar Haryo S Martodirdjo Hayati, Neni Nur Heru Ryanto Budiana Huda, Anam Miftakhul I Gusti Wayan Murjana Yasa Ira Mirawati Ira Mirawati Ismail, Nurzali Karina Rizqi Abelinda Lestari, Nadia Ayu Rahma Lilis Puspitasari Maryani, Eni Meria Octavianti, Meria Mikhael Rajamuda Bataona Mohammad Adnan4, Hamedi Bin Muhammad Ilham Musa, Hussein Gibreel Navarro, Charles Julian Santos Ninis Agustini Damayani Nursalsabillah, Annisa Nuryah Asri Sjafirah, Nuryah Asri Paskah Marpaung Pietyasafira, Hayati PONPON IDJRADINATA Prabowo, Destiya Puji Pratama, Hafiz Gustika Priyo Subekti Priyo Subekti PUJI LESTARI Rahman Mulyawan Rahmat, Dadang Ramadhan, M. Reza Mahdavikia Ramadhanty, Rizta Insani Reffina Nuramalia Rheza Ramadhyan Wicaksana Rheza Ramadhyan Wicaksana, Rheza Ramadhyan Rini Anisyahrini Rini Darmastuti S. Kunto Adi Wibowo Samson CMS Samson, Samson Sitanggang, Jonathan Timoty Slamet Mulyana Slamet Mulyana Sumarjo Syalma Azzahra Taufani, Maurina Teddy Kurnia Wirakusumah Trie Damayanti Triyani, Ika ika Ute Lies Siti Khadijah Uud Wahyudin Uud Wahyudin Vanda Sekar Yanti Widiastuti, Anindita Wina Erwina Wulan Purnama Sari Yanti Setianti Yanti Setianti Yustikasari