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All Journal International Journal of Evaluation and Research in Education (IJERE) Jurnal Siasat Bisnis Pendidikan Ekonomi Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Jurnal Ilmiah Ekonomi Islam Jurnal Pemberdayaan Masyarakat Madani (JPMM) al-Uqud : Journal of Islamic Economics J-Dinamika: Jurnal Pengabdian Kepada Masyarakat Amwaluna Jurnal Ekonomi dan Keuangan Syariah BISEI: Jurnal Bisnis dan Ekonomi Islam BIMA : Journal of Business and Innovation Management JFAS: Journal of Finance and Accounting Studies Journal of Economics Research and Social Sciences Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat International Journal of Community Service Abimanyu: Journal of Community Engagement Jurnal Ekonomika dan Bisnis Islam East Asian Journal of Multidisciplinary Research (EAJMR) Journal Of Human And Education (JAHE) Transformatif: Jurnal Pengabdian Masyarakat Maksigama : Jurnal Ilmiah Hukum Universitas Wisnuwardhana Malang BanKu: Jurnal Perbankan dan Keuangan Inspirasi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Journal of Economics Journal of Educational Management Research BIMA : Journal of Business and Innovation Management JIES : Journal of Islamic Economics Studies Dinamis: Jurnal Pengabdian Kepada Masyarakat
Tony Seno Aji
Universitas Negeri Surabaya
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Public Health Social Sciences Other

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Journal : Journal of Educational Management Research

 1 
Service Quality and Consumer Purchase Intention: A Correlational Study of Institutional Services Kurniawan, Asep; Suwandi; Budiarti, Erika Mei; Fatih, Muhammad Al; Seno Aji, Tony
Journal of Educational Management Research Vol. 4 No. 5 (2025)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v4i5.836

Abstract

This study aims to examine the relationship between the service quality of educational institutions and consumers’ purchase intentions. The research is motivated by the growing importance of institutional quality in maintaining the competitiveness and sustainability of educational institutions in an era of rapid change. A quantitative research design was employed using a simple correlation analysis to identify the degree of association between the two variables. The study involved 100 respondents, consisting of parents of students, selected through a cluster sampling technique from four regions where the elementary schools are located. Data were collected through a structured questionnaire, and the results of the item analysis indicated that all questionnaire items demonstrated high validity and reliability. These findings suggest that the data are highly credible and that the conclusions drawn from the analysis are reliable. The results of the correlation analysis revealed a significant positive relationship between service quality and purchase intention. This implies that the higher the perceived quality of services provided by the educational institution, the greater the consumers’ willingness to enroll or recommend the institution.
Co-Authors Abu Zainuddin Achmad Kautsar Afifah, Choirul Anna Nur Ah. Syahril Qisthi Ahmad Ajib Ridlwan Aisyaturrahmah, Auliya Hanifah Akbar, Aldi Maulana Akbar, Mochammad Fahd Albrian Fiky Prakoso Alful Alful laili Ali Fahruddin Aminudin Ma'ruf Anang Kistyanto Andre Dwijanto Witjaksono Anggraini, Ella Zuli Anila Qoni'ah Anindya Rahardian Nugraeni Aprilia Hidayah Arinta Fitriana Arisetyawan, Kukuh Asep Kurniawan Ashra Faishal Mabani, Moh Awary, Nadiah A’rasy Fahrullah Bambang Suratman Berliana, Eva Budiarti, Erika Mei Budiono Budiono CHOIRUL ANNA NUR AFIFAH Clarashinta Canggih Daffa Sukma Falih Della Sukma Pitaloka dewi susanti Dimas Galih Saputra Dita Dismalasari Dewi Dwi Maulidia Anggraeni Dzulkiflih Dzulkiflih Eko Wahyudi Ella Zuli Anggraini Ella Zuli Anggraini Erli Diah Ayu Ratnasari Eva Alfiatus Sholikhah Eviana Hutabarat, Ruth Fanani, Ahmad Faizal Farhan Taufiqurrahman Faris, Moh. Faruq, Ahmad Fatih, Muhammad Al Fatmasari, Dwi Fitria, Norma Fitriana, Arinta Frida Ulfah Ermawati Ghozali, Achmad Ainul Hakim, Yusril Rahman Hanifa, Nurul Haq, Muhammad Hadyul Hendry Cahyono Heny Musfidah Hutabarat , Ruth Eviana I Made Hegar Danendra Nararya Intan Rulisa Islami Irawati, Winaika Irnawati Irnawati Islami, Trinah Asi Juliana Juliana Jun Surjanti Kharisma, Safa Kukuh Arisetyawan Ladi Wajuba Perdini Fisabilillah Laili, Nur Zayyinatul LUCKY RACHMAWATI M. Dzulkifli Wakit Maulitiana, Ajeng Nurin Ma‘ruf, Aminudin Ma’ruf, Aminudin Muchammad Rio Nugroho Muhammad Afdha Alif Almughni Muhammad Akhmal Alamsyah Darmawan Muhammad Hadyul Haq Muhammad Handy Rakhmawan Muhammad Iftitahu Khoiron Muhammad Jihan Mukhammad, Wildhan Mumuh Muhammad Mustafidah, A’imatul Nico Irawan Nilasari, Aprillia Noho, Muhammad Dzikirullah Norida Candra Sakti Nugroho, Muchammad Rio Nur Haqiqi, Firda Nurazizah, Eva Nurul Hanifa Pasaribu, Gymnastiar Eka Aurillina Perdini Fisabilillah, Ladi Wajuba Prabowo, Prayudi Setiawan Putra, Moh. Rizqy Eka Rachma Indrarini Rahmatuz Zainiya Salsabilla Raja Zuraidah Rasi Ratnaningsih, Ayu Rida Rosida Risqi Noor Hidayati Putri Rusmini Rusmini Rusmini Rusmini Saifulloh Wisnu Romadhon Sanaji Saputra, Dimas Galih Setya Chendra Shafinar Ismail Sri Abidah Suryaningsih Srisuk, Prattana Sukma Falih, Daffa Suryani, Frischa Dwi Suwandi Valentina, Dila Wajuba Perdini Fisabilillah, Ladi Wajuba Perdini Fisabilillah, Lady Wasil, Mohammad Wenny Restikasari Wenny Restikasari Wildhan Mukhammad Yulianah Yusril Rahman Hakim Yuyun Isbanah Zainur Rahman