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Pengaruh Faktor Sosial, Gaya Hidup, Dan Karakteristik Produk Terhadap Keputusan Pembelian Sangun Subarman, Putra; Dunan, Hendri
SINOMIKA Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Vol. 1 No. 3 (2022)
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sinomika.v1i3.279

Abstract

Business development has been colored by various kinds of competition. One of them is the increasingly fierce business competition which results in changes in consumer behavior in making decisions to buy a product. Motorcycle manufacturers also provide new innovations on motorbikes to make consumers interested in buying and using motorbikes. Consumers are very careful in choosing motorcycle products, because the motorcycles they choose reflect social and lifestyle factors, and product characteristics. The purpose of this study was to determine the magnitude of the influence of social factors, lifestyle, product characteristics on purchasing decisions for N Max Motorcycles in Bandar Lampung. This type of research is an explanatory research, with a population of consumers who buy Yamaha N Max motorcycles in Bandar Lampung, with a sample of 96 people determined using the proportion formula. Techniques of data analysis using multiple linear regression. Based on the calculation results, social factors have a positive effect on purchasing decisions for N Max motorcycles in Bandar Lampung. Lifestyle has a positive effect on purchasing decisions for N Max motorcycles in Bandar Lampung. Product characteristics have a positive effect on purchasing decisions for N Max motorcycles in Bandar Lampung. Social factors, lifestyle and product characteristics have a positive effect on purchasing decisions for N Max motorcycles in Bandar Lampung. The results of this study can be input for several interested parties and be beneficial to the company. So that the company will continue to maintain the viability of the company if consumers are loyal to the products produced.
Pengaruh Kepemimpinan dan Kompetensi Pegawai Terhadap Kinerja Pegawai Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu Provinsi Lampung Safitri, Eva; Rahman, Saifur; Mayori, Zsa Zsa; Novendi, Heru; Dunan, Hendri
VISIONIST Vol 12, No 1 (2023): Maret
Publisher : Universitas Bandar Lampung (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jmv.v12i2.3210

Abstract

Penelitian ini bertujuan untuk menilai pengaruh kompetensi kepemimpinan dan staf terhadap kinerja pegawai, baik secara parsial maupun secara simultan. Riset ini memakai metode kuantitatif. Analisis regresi berganda dipakai untuk menganalisis data. Semua hipotesis yang diajukan bahwa kepemimpinan dan kompetensi pegawai berdampak yang baik terhadap kinerja pegawai, baik sebagian maupun secara bersamaan, didukung oleh temuan riset ini. Hal ini menampilkan bahwa kompetensi kepemimpinan dan staf sama-sama penting untuk kinerja karyawan. Untuk meningkatkan kinerja bisnis, kepemimpinan memainkan peran penting dalam seluruh upaya untuk meningkatkan kinerja karyawan. Pemimpin harus memberikan motivasi, berkomunikasi secara efektif, memperhatikan, dan menempatkan individu dari kekuatan masing-masing. Upaya peningkatan kompetensi pegawai yaitu dengan mengadakan pelatihan, bimbingan teknis, dan peningkatan pengetahuan dan keahlian terkait dengan tugas dan fungsi yang dimiliki, baik dalam bidang pendidikan informal maupun nonformal, agar selalu bekerja secara efektif dan efisien serta memiliki produktivitas yang tinggi. kualitas dan kuantitas tenaga kerja. 
PENGARUH EFFECTIVE COMMUNICATION DAN MOTIVATION TERHADAP SELF DEVELOPMENT DI LINGKUNGAN KAMPUS: Studi Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Bandar Lampung Fiqih, Muhammad Rizvy Al; Dunan, Hendri
Media Mahardhika Vol. 23 No. 3 (2025): May 2025
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v23i3.1258

Abstract

As individuals who undergo education at the university level, students as the nation's successors must have a strong foundation in self-development in order to compete in the outside world, good self-development is obtained from the process of effective communication and motivation. This study was conducted to analyze whether effective communication and motivation have a major influence on self-development studies of students of the Faculty of Economics and Business, Bandar Lampung University. The type of research method applies a quantitative approach with a sampling of 73 respondents. The method used is multiple linear regression analysis. With the results stating that effective communication and motivation have a large and significant effect on self-development partially and simultaneously on students of the Faculty of Economics and Business, Bandar Lampung University.
PENGARUH WORK LIFE BALANCE DAN WORK ENGAGEMENT TERHADAP KINERJA KARYAWAN MELALUI KEPUASAN KERJA KARYAWAN: (Studi Pada PT Sumber Kurnia Alam Bandar Lampung) Dunan, Hendri; Paolo, Clarissa Chandra
Media Mahardhika Vol. 23 No. 3 (2025): May 2025
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v23i3.1259

Abstract

Knowing whether work balance and involvement affect employee performance through job satisfaction at PT Sumber Kurnia Alam Bandar Lampung, this research was conducted. This type of research is quantitative and there are 40 questionnaires filled out by employees of PT Sumber Kurnia Alam Bandar Lampung office. Data analysis through path analysis and applying SEM through PLS 4.0 software. Based on the findings, work balance has a negative and moderate effect on employee performance, work involvement has a positive and moderate effect, work balance has a positive and significant effect on job satisfaction, as well as work involvement, job satisfaction has a significant and positive effect on employee performance, work balance variables on performance have a significant indirect effect on job satisfaction, and work involvement variables do not have a mediating effect but, have a direct effect on employee performance.
PENGARUH SERVICE QUALITY DAN INTERPERSONAL COMMUNICATION TERHADAP KEPUASAN KONSUMEN: Studi Pada Showroom Hartono Mobil Dunan, Hendri; Hartono, Celine Viona
Media Mahardhika Vol. 23 No. 3 (2025): May 2025
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v23i3.1262

Abstract

People's lives today have undergone major changes compared to the past, especially due to the rapid advancement of technology, changing trends and consumer preferences in the automotive industry are often influenced by external factors such as government policies, economic conditions and technological innovation. “This study was conducted to determine the effect of Service Quality and Interpersonal Communication on customer satisfaction of Hartono car showroom. The method in this study is quantitative and there are 49 respondents who are Hartono showroom consumers. Data analysis through Statistical Package for the Social Sciences (SPSS). The result is that Service Quality has no effect on customer satisfaction. Interpersonal Communication has a positive and significant effect on Customer Satisfaction, Service Quality and Interpersonal Communication together, have a positive influence on Customer Satisfaction.
ANALISIS SOCIAL RETURN ON INVESTMENT PADA KELOMPOK TANI HARAPAN MAJU LAMPUNG SELATAN Dunan, Hendri; Narundana, Vonny Tiara; Poyo, Denu
Jurnal Manajemen dan Bisnis Vol 13, No 2 (2023): April
Publisher : Universitas Bandar Lampung (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jmb.v13i2.4268

Abstract

Hakikat perusahaan dalam menjalankan bisnis adalah untuk mencari keuntungan, maka bila perusahaan membuat program tanggung jawab sosial (Corporate Social Responsiblility) seharusnya dimaknai sebagai wujud investasi sosial perusahaan. Sebagai sebuah inisiasi dalam pendekatan pelaksanaan program CSR yang berangkat dari aspek ekonomi. Rasio Sosial Return on Investment (SROI) sudah cukup besar menghasilkan dampak sosial. Tantangan berikutnya yang sangat penting untuk dilakukan oleh PT. PLN dan stakeholder lainnya adalah menjaga keberlanjutan dan kualitas dari Program PLN peduli. Tujuan penelitian ini adalah untuk mengetahui rasio hasil perhitungan SROI Program PLN Peduli pada Kelompok Tani Harapan Maju, Desa Bumi Jaya, Kecamatan Candipura, Kabupaten Lampung Selatan. Penelitian ini adalah jenis penelitian deskriptif kualitatif yang merupakan metode untuk mengeksplorasi dan memahami makna yang bagi sejumlah individu atau sekelompok orang dianggap berasal dari masalah sosial atau kemanusiaan. Berdasarkan penelitian dapat diketahui bahwa besarnya dampak yang dihasilkan dari program PLN Peduli adalah sebesar 1,68:1 yang artinya setiap Rp.1 yang diinvestasikan dalam program PLN Peduli pada Kelompok Tani Harapan Maju, Desa Bumi Jaya, Kecamatan Candipura, Kabupaten Lampung Selatan menghasilkan dampak sosial sebesar Rp 1,68 menurut perhitungan SROI.
The Effect of Workload and Salary on Turnover Intention At PT. Budi Satria Wahana Motor Limas, Chandra; Dunan, Hendri
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 2 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i2.843

Abstract

This study aims to analyze the effect of workload and salary on turnover intention among employees at PT. Budi Satria Wahana Motor. Turnover intention reflects an employee's desire to leave the company, which may harm organizational performance and stability. This quantitative study employed multiple linear regression analysis. The entire population of 63 employees was used as the sample through saturated sampling. Data were collected using a Likert-scale questionnaire. The results show that workload has a positive and significant effect on turnover intention, while salary has a negative and significant effect. Simultaneously, both variables significantly influence turnover intention. These findings highlight the importance of balanced workload management and fair compensation systems to reduce turnover intention and improve employee retention.
STRATEGIC MODEL OF LEARNING IMPLEMENTATION OF MISSION-BASED MBKM, ACADEMIC LEADERSHIP, COLLABORATION, COMMITMENT, AND SUSTAINABILITY WITH THE INFLUENCE OF INFORMATION TECHNOLOGY IN HIGH SCHOOLS Dunan, Hendri; Sanusi, Anuar; AA, Iskandar; Hairani, Tuti
International Journal of Artificial Intelligence Research Vol 9, No 1.1 (2025)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v9i1.1.1473

Abstract

This research aims to develop and analyze a strategy model for implementing MBKM learning, namely university mission, academic leadership, collaboration, commitment, and sustainability, as well as the impact of the use of information technology. The research results show that leadership and information technology variables are strategic variablesfor improving learning strategies. This is because the research results of these variables have a significant influence. Meanwhile, information technology variables are not effective as moderatorvariablesontherelationshipbetweencommitmentandlearningstrategiesbecause the research results have a weak and negative influence. Collaboration and commitment variables are appropriate variables for learning strategies. This collaboration variable has a positive and significant influence on learning strategies in the context of this research, meaning that collaboration plays an important role in influencing learning strategies. Commitment is a very important factor in influencing learning strategies. Learning strategy variableshaveasignificantpositiveinfluenceonsustainabilityinthiscasethroughlearning strategies, which have been proven to have a significant positive impact on sustainability however,itisimportanttocontinuetocarryoutfurtherresearchanddevelopmenttosupport sustainability efforts on an ongoing basis. The information technology variable has a significant influence as a moderator on the relationship between learning strategies and sustainability, meaning that the interaction between learning strategies and information technologyappearstohaveastrongandnegativeinfluenceonsustainability.Thekeyfactors are mission, academic leadership, collaboration, commitment, and sustainability, and it can help universities to more effectively adapt and implement MBKM policies to increase autonomy and flexibility in highereducation
THE ROLE OF MOTIVATION, DISCIPLINE, AND JOB SATISFACTION ON THE PERFORMANCE OF SMPI AND SMAI EDUCATORS AT DAARUSSA’ADAH ISLAMIC BOARDING SCHOOL FOUNDATION, PESAWARAN REGENCY Zaqiyah, Ulfa; Barusman, Andala Rama Putra; Dunan, Hendri
Journal of Management, Business and Social Sciences Vol. 2 No. 2 (2024): May
Publisher : Program Studi Magister Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the simultaneous influence of motivation, discipline, and job satisfaction on the performance of educators at SMPI and SMAI under the Daarussa’adah Foundation in Pesawaran Regency. The research employed a mixed-method approach, combining both quantitative and qualitative methods. The population of the study consisted of all 70 educators working at the foundation. The sampling technique used was saturated non-probability sampling, and the data were processed using SPSS Statistics 26. Data were collected through interviews and questionnaires, while multiple linear regression analysis was applied to assess the relationship between independent and dependent variables. The findings revealed that motivation, discipline, and job satisfaction each have a significant positive effect on educator performance when analyzed separately. Furthermore, when examined together, these three variables also collectively exhibit a significant positive impact on the performance of educators.
DETERMINANTS OF FAMILY ASSISTANCE TEAM CADRES’ PERFORMANCE IN THE STUNTING REDUCTION ACCELERATION PROGRAM IN TELUK PANDAN DISTRICT, PESAWARAN REGENCY Barmawi, Destriani Aisyah; Dunan, Hendri; Oktaviannur, M
Journal of Management, Business and Social Sciences Vol. 2 No. 2 (2024): May
Publisher : Program Studi Magister Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Family Assistance Team (TPK) cadres are established groups formed to support the national target of reducing stunting prevalence to 14% by 2024 across various regions in Indonesia, including Teluk Pandan District, Pesawaran Regency. Assessing the performance of TPK cadres is essential to evaluate their effectiveness in promoting behavioral changes within communities regarding child nutrition and health. This study aims to examine the influence of work experience, motivation, education, and skills on the performance of TPK cadres in assisting families at risk of stunting in the region. The research employed a quantitative approach using questionnaires distributed to the entire population of 54 TPK cadres, who also served as the study sample. The sampling technique applied was non-probability sampling through purposive sampling. Data analysis was conducted using descriptive statistics. The findings reveal that work experience, motivation, education, and skills collectively have a positive and significant effect on the performance of TPK cadres in supporting families vulnerable to stunting. These results highlight the need for regular monthly meetings and the provision of monitoring books as tools for ongoing evaluation of TPK cadre performance. Such measures help identify achievements, address emerging challenges, and implement necessary improvements to enhance the effectiveness of family assistance conducted by TPK cadres.
Co-Authors . Riswan Abdullah, Agra Adiyasya Agus Purnomo Ahmad Cucus Ahmad Cucus Aldino, M. Farhan Amelia Nurhexsy Saputri Andoni Fornio Barusman Andre Farquar Barusman Anita, Okta Anuar Sanusi Appin Purisky Redaputri Aprinisa Ardansyah ARI KURNIAWAN Asyri Muminatin AULIA RAHMAWATI Ayu Arisma Ayu Kartika Puspa Ayu Sulistiandari Ayunara, Meyta Barmawi, Destriani Aisyah Barusman, Andala R P Bella Shelvia Ningrum Budhi Waskito Budiyah Budiyah Christman Gabe Sahata Sihite Claudio Virginia Capello Dayu Setiawan Defrizal Defrizal Desi Rahmawati Devin Setiadi Dika Hastanto Dimas Alvin Edhi Hidayat Dimas Alvin Edhi Hidayat Dona Murti Andani Dora Rinova Dwi Ambarningrum Dwi Romadhan Eca Viktriani Efridini Ranisa Putri Eka Saputra Alamsyah Elisa Novriana Endani Ekasari Eni Yuliati Eriko Eriko Ernita Arif Esti Suci Yanti Fadila Rama Novita Fany Fany Farhan Aliansyah Fatiya Husna Syarofa Fauzan Fahlevi Felia, Nindy Ferry Simarmata, Marudut Jon Fiqih, Muhammad Rizvy Al Fitri Yaningsih Gabe Sahata Sihite, Christman Habiburrahman Habiburrahman Habiburrahman, Habiburrahman Halim, Bryan Nicholas Handayani, Agustuti Hanindyalaila Pienrasmi Haninun Hartabela, Dadang Hartono, Celine Viona Heries Indra Indah Satria Indra Kesuma Irsandi Iskandar Ali Alam Ismiyati Ismiyati Jayasinga, Heylin Idelia Jenita Sari Jericho, Jericho Joko Aji Nur Setiawan Ketut Agustomi Kevin Roberto Parinussa Khairudin Khairudin Komang Aris Wijaya Limas, Chandra Liyana LIYANA Lukmanul Hakim Lukmanul Hakim M Fitra Iryanto M Yogi Syahputra M. Denu Poyo M. Oktaviannur M. Yusuf S. Barusman Maria Angeline Marzuki Marzuki Mayori, Zsa Zsa Merdiayana Merdiayana Mia Apriyanti Miharto, Febilia Margarita Muhammad Taruna Muhammad Tians Pratama Mulia , Rahmat Mulyadi Mulyadi Mulyadi Mulyadi Munajat Munajat, Munajat Niki Agus Santoso Nikolas Denis Andrian Novendi, Heru Nur Fatah, Praditya Wiradipati Nurjihan Imtinan Nurjihan Imtinan Nuur Rasyid, Satriyawan Okta Ainita Paolo, Clarissa Chandra Prasetya, Bayu Pratama, Restu Yanwar Rahman, Saifur Restu Windi Haryani Restu Yanwar Pratama Ria Arini Ria Sulistiani Robby Yuli Endra Robi Robi Rosni Rosni Safitri, Eva Sangun Subarman, Putra Saputra, Adean Sari, Fifian Permata Sartono Sartono Shanaz Rizkyna Silvia Iin Murni Simarmata, Marudut J.F. Sindi Yuna Sari Siti Adawiah Siti Mutmainah Siti Mutmainah Soewito Soewito Soewito Sri Surya Stepphen Angelo Gunawan Syahputra , M Bintang Syahputra, M. Bintang Tina Miniawati Barusman Tuti Hairani Ulyyanti, Riska Vincen Wiriya Lie Vincent Elisa Karundeng Virginia Capello, Claudio Vonny Tiara Narundana Wardhani, Tantri Kusuma Warganegara, Putri Wawan Hernawan Yana Marisa Yety, Yety Yulia Hesti Zaqiyah, Ulfa Zefri, Muhammad Zetra, Aidinil