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Journal : PERSPEKTIF

Model Komunikasi City Branding dalam Pengembangan Wisata Bahari Pulau Terintegrasi di Kota Sibolga Tanjung, Irwan Syari; Tanjung, Hasrudy; Tenerman, Tenerman
PERSPEKTIF Vol. 13 No. 3 (2024): PERSPEKTIF July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v13i3.11654

Abstract

Sibolga City has great potential in the development of integrated island marine tourism, but still faces challenges in attracting an optimal number of tourist visits. This study aims to identify the factors that cause low tourist visits on the integrated island and design an online media-based city branding communication model to increase the number of tourist visits. The research method used is qualitative descriptive with data collection through interviews, observation, and document tracing. The results showed that the development of integrated island marine tourism requires attention to aspects of tourist attraction, facilities, and institutional additional services. This research recommends the use of online media and innovative branding strategies to improve the image of Sibolga marine tourism and increase tourist participation in tourism promotion through social media. Thus, this research contributes to strengthening the tourism potential of Sibolga city and increasing tourist visits to the integrated island.
Strategi Komunikasi dalam Pemasaran Pariwisata Berbasis Digital Tourism di Kabupaten Tapanuli Tengah Tanjung, Hasrudy; Tanjung, Irwan Syari; Astuti, Rini
PERSPEKTIF Vol. 13 No. 3 (2024): PERSPEKTIF July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v13i3.11656

Abstract

Digital tourism is the main strategy in promoting tourism destinations in Central Tapanuli Regency through the "Pesona Tapanuli Tengah" application and other digital platforms. However, challenges such as lack of attention from local governments and limited human resources in information technology are still issues. This study designed a digital-based tourism marketing model and identified factors influencing the low mastery of information technology among tourism human resources. Through a qualitative descriptive approach, this study highlights that the "Pesona Tapanuli Tengah" application and digital marketing strategy have a positive impact on increasing tourist interest. However, local governments, tourism industry players, and local communities need collaborative efforts to address these challenges. By continuing to improve digital marketing strategies and increasing digital literacy among the community, it is hoped that the tourism potential of Central Tapanuli Regency can be maximized, providing significant economic benefits for the local community.
Co-Authors Adha, Fhaira Tania Nur Adith Prasetyo Hardita Agustina, Iin Ahmad Fauzan Ahmad Fuad Alpi, M.Firza Amir Hakim Astutit, Rini Azuar Juliandi Bahril Datuk Bahril Datuk S Biasna Br Bancin Boy Rinaldi Delyana R. Pulungan Delyana Rahmawany Depi Andrianto Dina Arfianti Saragih Djony Harijanto Djony Harijanto Elizar Elizar Erni Manja Faisal Lubis Fajar Pasaribu Firza Alpy Fitrah Usfah Amoy Ginting, Alvin Guntoro Hafid Aditya Pradesa Hafni, Roswita Hassan Touati Hastina Febriaty Hazmanan Khair Hazmanan Khair Ibnu Hajar Nasution Ida Bagus Agung Dharmanegara Ida Bagus Agung Dharmanegara Iin Agustina Ika Ucha Pradifta Rangkuti Indra R Harahap Irma Christiana Irwan Syari Tanjung Isna Ardila Jufrizen Julita Julita Kurnia Bakti Lesmana, Rivaldi Linzzy Pratami Putri Lubis, Dhani Alhamidi Meiriyand Ananda Amin Surya Meizani, Anisa Meizani Mey Cindy Molana Malik Pandia Muhammad Dedi Syahputra Muhammad Fadli Muhammad Firza Alpi, Muhammad Firza Munawar A Siregar Muskadi Sembiring Mutiara Putri Nik Sarina Nik Md Salleh Nik Sarina Nik Md Salleh Nurhayati Manurung Nurliana Nurmeisyah Hasibuan Panjaitan, Fahruza Rio Zilino Prawira Prawira Putri, Cici Amelia Putri, Linzzy Pratami Raihanah Daulay Rasyid, Mhd Andi Rini Astuti Rini Astuti Rini Astuti Rini Astuti Risky, Marshanda Sintia Rosmaini Rosmaini Sabrina, R Sabrina, R Salleh, Nik Sarina Nik Md Salsabila Safitri Salwa Safira Satria Tirtayasa Sherlinda Octa Yuniarsa Sinuraya, Rizky Rahmananda Siti Hajar Sjahril Effendy Sudirman Lubis Susi Handayani SYAIFUL BAHRI Syaiful Bahri Sylvia Vianty Ranita Tanjung, Irwan Syari Tasya Halimatusya Diah Taufik Hidayat Tenerman Tiffany Zia Aznur Triatma, Muhammad Fikri Tupti, Zulaspan Wibowo, Yogi Sumarsono Witra Rizky Butar-Butar Yunus Handoko