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Development of Tourism Communication Model Based on Local Wisdom in Padangsidimpuan Tanjung, Irwan Syari; Tanjung, Hasrudy; Wibowo, Yogi Sumarsono
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.3011

Abstract

Tourism based on local wisdom can realize community creativity in introducing regional potential, especially culture, as a unique attraction and can support the development of a creative economy for local communities. For this reason, collaboration is needed among stakeholders, local governments (in this case, the Padangsidimpuan City Culture and Tourism office), tourism managers, the community to work together to build tourism based on local wisdom based on available social capital such as networks, culture, and social trust to support coordination and to the common interest. This study uses an experimental method with a qualitative approach. The research subjects are informants, namely the Padangsidimpuan city culture and tourism department employees, local wisdom-based tourism managers in Padangsidimpuan, Padangsidimpuan city communities, and tourists. Research subjects or informants were 11 people. The data collection techniques used are interviews, observations, documentaries, and online data searches. The technique data analysis used is descriptive qualitative and triangulation data analysis techniques as a validity test. This study concludes that it is necessary to develop a tourism communication model that is formed in Padangsidimpuan. There is involvement between the relevant public in the effort to develop tourism based on local wisdom. Statement of attitudes and commitments from all related elements in the tourism sector to maintain socio-cultural values and preserve the environment as the foundation of tourist destinations. Local wisdom managed by managers, audiences, cultural and tourism offices, and other related agencies to become a Padangsidimpuan tourist destination, namely Salak.
Co-Authors Adha, Fhaira Tania Nur Adith Prasetyo Hardita Agustina, Iin Ahmad Fauzan Ahmad Fuad Alpi, M.Firza Amir Hakim Astutit, Rini Azuar Juliandi Bahril Datuk Bahril Datuk S Biasna Br Bancin Boy Rinaldi Delyana R. Pulungan Delyana Rahmawany Depi Andrianto Dina Arfianti Saragih Djony Harijanto Djony Harijanto Elizar Elizar Erni Manja Faisal Lubis Fajar Pasaribu Firza Alpy Fitrah Usfah Amoy Ginting, Alvin Guntoro Hafid Aditya Pradesa Hafni, Roswita Hassan Touati Hastina Febriaty Hazmanan Khair Hazmanan Khair Ibnu Hajar Nasution Ida Bagus Agung Dharmanegara Ida Bagus Agung Dharmanegara Iin Agustina Ika Ucha Pradifta Rangkuti Indra R Harahap Irma Christiana Irwan Syari Tanjung Isna Ardila Jufrizen Julita Julita Kurnia Bakti Lesmana, Rivaldi Linzzy Pratami Putri Lubis, Dhani Alhamidi Meiriyand Ananda Amin Surya Meizani, Anisa Meizani Mey Cindy Molana Malik Pandia Muhammad Dedi Syahputra Muhammad Fadli Muhammad Firza Alpi, Muhammad Firza Munawar A Siregar Muskadi Sembiring Mutiara Putri Nik Sarina Nik Md Salleh Nik Sarina Nik Md Salleh Nurhayati Manurung Nurliana Nurmeisyah Hasibuan Panjaitan, Fahruza Rio Zilino Prawira Prawira Putri, Cici Amelia Putri, Linzzy Pratami Raihanah Daulay Rasyid, Mhd Andi Rini Astuti Rini Astuti Rini Astuti Rini Astuti Risky, Marshanda Sintia Rosmaini Rosmaini Sabrina, R Sabrina, R Salleh, Nik Sarina Nik Md Salsabila Safitri Salwa Safira Satria Tirtayasa Sherlinda Octa Yuniarsa Sinuraya, Rizky Rahmananda Siti Hajar Sjahril Effendy Sudirman Lubis Susi Handayani Syaiful Bahri SYAIFUL BAHRI Sylvia Vianty Ranita Tanjung, Irwan Syari Tasya Halimatusya Diah Taufik Hidayat Tenerman Tiffany Zia Aznur Triatma, Muhammad Fikri Tupti, Zulaspan Wibowo, Yogi Sumarsono Witra Rizky Butar-Butar Yunus Handoko