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Mimin Sundari Nasution
Universitas Riau
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Kolaborasi Multi-Sektoral dalam Penguatan Branding, Packaging, dan Akses Pasar Madu Lokal untuk Mendukung Pembangunan Berkelanjutan Nasution, Mimin Sundari; Mashur, Dadang; zulkarnaini, zulkarnaini; Taryono, Taryono; Tua, Harapan; Ikhsan, Masrul; Metananda, Arya Arismaya
Unri Conference Series: Community Engagement Vol 7 (2025): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/unricsce.7.578-586

Abstract

This community service program aims to enhance the competitiveness of the local honey product “Madu Biene” in Bengkalis Regency through strengthening branding, packaging, and market access to support sustainable development. Prior to implementation, the partner MSME had no Trade Business License (IUD), which hindered market expansion and formal cooperation. The method employed was Participatory Action Research (PAR), involving local government, entrepreneurs, academics, communities, and the private sector as strategic partners. Activities included training on brand identity design, development of eco-friendly packaging, facilitation of online and offline marketing, and socialization as well as assistance in obtaining the IUD. The results showed improvements in packaging quality and brand image, expansion of marketing networks, increased understanding of sustainability principles among business actors, and the issuance of the IUD, which strengthened business legality. Multi-sectoral collaboration proved effective as a catalyst for empowering MSMEs based on local resources, while contributing to the achievement of SDGs, particularly goals 8, 12, and 17.
Co-Authors - Afrizal Abdul Mu’ Arif Abdul Sadad Adisti, Suci Afrizal Afrizal AFRIZAL AFRIZAL Afrizal Afrizal Almasdi Syahza Andri Sulistyani Asri Dewi, Asri Ayu Lia Lestari Budi Setiawan Febriansyah Dadang Mashur Dhea Annisa Dira Heriyanti Eka Hariyani Fajriani Ananda Firda Ayuni Safyentri Geovani Meiwanda Gevisioner Hafizah Qorina Hafzana Bedasari Handoko, Tito Harapan Tua R. F. S Harpani, Harpani Hasni, Elsa Herman Herman Hikmatyas Hikmatyas Iis Daryati Ikhsan, Masrul Intania Sitio Istihat, Yusman Iswandi Iswandi Izza Hadiana Jahro, Aqila Yaumil Ginati Jihan Khairifo, Khairifo Leni Yumaida Putri Lili Wulan Sari M. Fadli Daeng Yusuf Manullang, Leonardo Mardiana Evita Sari Mayarni Mayarni Mayarni Mayarni, Mayarni Metananda, Arya Arismaya Meyzi Heriyanto Mohd. Yusuf DM Mukti, Auliya Mutiara Musadad Musadad Nurul Jannatul Putri Olivia Maharani Puja Lestari Puspita , Alisa Putra, Ardiansya Putra, Indra Mardeni Putri Angellia Perdana Putri, Vera Darasni Rahmanto, Fajar Rahmat, Al Fauzi Resa Vio Vani Rhumeta, Rhumeta Ridwan Manda Putra Rinto Rinto Risky Arya Putri Risna " Rusli, Zaili Sarimaloho Sartati " Shoffya Rifda Putri Shoffya Rifda Putri Silitonga, Junita Sisis Aurela Siti Yulia Makkininnawa YD Sonia Anggraini Sujianto Sujianto Sukma, Retno Aliya Permata Surya Arfan Surya Arfan Syarifah Salwa Azzahra Taryono, Taryono Titha Wasyifa Tua Simanjuntak, Harapan Vena Dunya Willya Achmad Yulika, Della Zaili Rusli Zulfarina, Zulfarina Zulkarnaini Zulkarnaini