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Mimin Sundari Nasution
Universitas Riau
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EMPOWERING COASTAL COMMUNITIES THROUGH THE ELEVATION OF BIENE HONEY PRODUCTS: STRENGTHENING BRANDING, PACKAGING, AND MARKET ACCESS Mimin Sundari Nasution; Dadang Mashur; Zulkarnaini Zulkarnaini; Taryono Taryono; Harapan Tua; Masrul Ikhsan; Arya Arismaya Metananda
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 5 (2025): Vol.6 No. 5 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i5.51564

Abstract

This community service program aims to enhance the competitiveness of local products through the empowerment of coastal communities in Bengkalis Regency, particularly the Biene honey business group. The main problems faced by the partners are weak branding, simple packaging design, and limited market access, which hinder the honey products from competing broadly. The method used is Participatory Action Research (PAR) through training, mentoring, and joint evaluation stages. The interventions carried out include strengthening brand identity, redesigning packaging to meet food safety standards, and facilitating digital marketing through marketplaces and social media. The results of the program indicate an increase in partners’ capacity in business management, marketing, and product handling. The new Biene Honey brand identity has been registered as intellectual property, product packaging has become more attractive and hygienic, and market access has expanded through online sales channels and promotion via local media. Overall, this program has successfully fostered the economic independence of coastal communities by strengthening branding, packaging, and market access, while also contributing to the achievement of sustainable development goals, particularly in the areas of decent work, economic growth, and partnerships.
TRANSFORMASI SOSIAL PETANI LEBAH MADU DI LAHAN GAMBUT Dadang Mashur; Arya Arismaya Metananda; Mimin Sundari Nasution; Masrul Ikhsan; Zulfarina Zulfarina; Iswandi Iswandi; Vera Darasni Putri; Leonardo Manullang; Asri Dewi
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 5 (2025): Vol.6 No. 5 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i5.51957

Abstract

Transformasi sosial petani lebah madu di lahan gambut menjadi isu penting karena selama ini sebagian besar petani lebah madu di Desa Tanjung Leban masih menggantungkan pendapatan dari pengambilan madu liar yang bersifat musiman, berisiko tinggi, dan tidak ramah lingkungan. Aktivitas tersebut sering kali menyebabkan kerusakan habitat lebah serta menurunkan keberlanjutan ekosistem gambut. Oleh karena itu, diperlukan upaya pengabdian yang mampu mengalihkan praktik tradisional menuju sistem budidaya lebah madu yang berkelanjutan. Pengembangan budidaya lebah madu di lahan gambut tidak hanya meningkatkan pendapatan masyarakat, tetapi juga mendukung konservasi ekosistem dan ketahanan ekonomi lokal berbasis sumber daya alam hayati. Metode pengabdian dilakukan melalui pendekatan partisipatif dan kolaboratif, meliputi kegiatan penyuluhan, pelatihan teknis pembuatan stup dan pemeliharaan koloni lebah madu, dan praktik pemanenan ramah lingkungan. Hasil kegiatan menunjukkan terjadinya perubahan pengetahuan, sikap, dan perilaku petani lebah, yang semula hanya mengandalkan madu hutan menjadi mampu mengelola budidaya lebah secara mandiri dan berorientasi pasar. Petani mulai memahami pentingnya keberlanjutan ekologi, manajemen koloni, serta pengolahan produk bernilai tambah. Pengabdian ini membuktikan bahwa transformasi sosial melalui pendekatan pemberdayaan dan transfer teknologi sederhana dapat memperkuat kapasitas ekonomi masyarakat gambut sekaligus menjaga keseimbangan lingkungan. Program ini menjadi model praktik baik dalam pengembangan ekonomi hijau berbasis lebah madu di lahan gambut yang dapat direplikasi di wilayah lain.
Co-Authors - Afrizal Abdul Mu’ Arif Abdul Sadad Adisti, Suci AFRIZAL AFRIZAL Afrizal Afrizal Afrizal Afrizal Al Fauzi Rahmat Almasdi Syahza Andri Sulistyani Arya Arismaya Metananda Asri Dewi Asri Dewi, Asri Ayu Lia Lestari Azizah Nefida Aulia Budi Setiawan Febriansyah Dadang Mashur Dhea Annisa Dira Heriyanti Eka Hariyani Fajar Rahmanto Fajriani Ananda Firda Ayuni Safyentri Geovani Meiwanda Gevisioner Hafizah Qorina Hafzana Bedasari Harapan Tua R. F. S Harpani, Harpani Hasni, Elsa Herman Herman Hikmatyas Hikmatyas Iis Daryati Ikhsan, Masrul Intania Sitio Istihat, Yusman Iswandi Iswandi Iswandi Iswandi Izza Hadiana Jahro, Aqila Yaumil Ginati Jihan Khairifo, Khairifo Leni Yumaida Putri Leonardo Manullang Lili Wulan Sari M. Fadli Daeng Yusuf Manullang, Leonardo Mardiana Evita Sari Mayarni Mayarni Mayarni, Mayarni Metananda, Arya Arismaya Meyzi Heriyanto Mohd. Yusuf DM Mukti, Auliya Mutiara Musadad Musadad Nurul Jannatul Putri Olivia Maharani Puja Lestari Puspita , Alisa Putra, Ardiansya Putra, Indra Mardeni Putri Angellia Perdana Putri, Vera Darasni Resa Vio Vani Rhumeta, Rhumeta Ridwan Manda Putra Rinto Rinto Risky Arya Putri Risna " Rusli, Zaili Sarimaloho Sartati " Shoffya Rifda Putri Shoffya Rifda Putri Silitonga, Junita Sisis Aurela Siti Yulia Makkininnawa YD Sonia Anggraini Sujianto Sujianto Sukma, Retno Aliya Permata Surya Arfan Surya Arfan Syarifah Salwa Azzahra Taryono Taryono Taryono, Taryono Titha Wasyifa Tito Handoko Tua Simanjuntak, Harapan Vena Dunya Vera Darasni Putri Willya Achmad Yulika, Della Zaili Rusli Zulfarina Zulfarina Zulfarina, Zulfarina Zulkarnaini Zulkarnaini