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All Journal JURNAL SAINS PEMASARAN INDONESIA Jurnal Ilmiah Ekonomi Islam SULUH: Jurnal Abdimas Dinasti International Journal of Management Science Jurnal Manajemen Kewirausahaan Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Jurnal Ilmiah Manajemen Kesatuan Aliansi : Jurnal Manajemen dan Bisnis Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Kajian Ilmiah JURNAL ILMIAH AKUNTANSI DAN MANAJEMEN East Asian Journal of Multidisciplinary Research (EAJMR) Jurnal Ekonomi dan Manajemen (JEKMA) CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis SENTRI: Jurnal Riset Ilmiah Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Penelitian Ekonomi Manajemen dan Bisnis Trending: Jurnal Manajemen dan Ekonomi Jurnal Riset Manajemen dan Ekonomi Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Ilmiah Ekonomi dan Manajemen Maslahah: Jurnal Manajemen dan Ekonomi Syariah Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Riset Ilmiah Indonesian Journal of Economics and Strategic Management Jurnal Portofolio: Jurnal Manajemen dan Bisnis TECHNOVATE
Handayani, Milda
Universitas Bhayangkara Jakarta Raya
Religion Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Pengaruh Brand Image dan Kualitas Produk Terhadap Keputusan Pembelian Produk Beras Ayana di Kota Bekasi Peter Narotama Sunardi; Dhian Tyas Untari; Milda Handayani; Dewi Sri Wulandari; Bayu Seno Pitoyo
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 1 (2024): Vol.2.,No.1.,2024 : March
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui adakah pengaruh brand image dan kualitas produk terhadap keputusan pembelian produk beras ayana di kota Bekasi. Jenis penelitian ini adalah kuantitatif. Populasi dalam penelitian ini tidak diketahui. Teknik sampling dengan menggunakan Non-Probabilitas Sampling dengan menggunakan teknik Insidental Sampling. Sampel dalam penelitian ini berjumlah 80 responden. Teknik Pengambilan data dengan cara menyebarkan kuesioner melalui angket dan google form. Pengujian hipotesis dalam penelitian ini menggunakan analisis regresi linier berganda. Subjek penelitian yaitu pengguna produk beras ayana di kota bekasi. Hasil dari penelitian ini menunjukkan bahwa variabel brand image dan kualitas produk secara parsial dan simultan berpengaruh signifikan dan memiliki hubungan pengaruh positif terhadap variabel keputusan pembelian.
PENGARUH KUALITAS PRODUK, GAYA HIDUP DAN WORD OF MOUTH PADA KEPUTUSAN PEMBELIAN IPHONE DI BEKASI TIMUR Ashraff Rizky Setyawan; Milda Handayani; Rini Wijayaningsih
IJESM Indonesian Journal of Economics and Strategic Management Vol. 3 No. 3 (2025): September
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v3i3.464

Abstract

This study aims to analyze the influence of product quality, lifestyle and word of mouth on iPhone Purchasing Decisions. This study uses a quantitative method with an explanatory approach and a cross-sectional research design. The research sample consists of the number of respondents selected using the Accidental sampling technique. The research instrument is a questionnaire that has been tested for validity and reliability. Data analysis was carried out using the Partial Least Squares (PLS) method with the help of SmartPLS 3 software. The results of the study show that: 1) product quality has a significant effect on purchasing decisions, 2) lifestyle has a significant effect on purchasing decisions, 3) word of mouth has a significant effect on purchasing decisions
Pengaruh Kualitas Produk, Persepsi Harga, dan Electronic Word Of Mouth Terhadap Minat Beli Ventela di Marketplace Wirata Yasa Kencana; Widi Winarso; Murti Wijayanti; M. Fadhli Nursal; Milda Handayani
IJESM Indonesian Journal of Economics and Strategic Management Vol. 3 No. 3 (2025): September
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v3i3.469

Abstract

Penelitian ini bertujuan untuk menganalisis, membuktikan, dan memberikan informasi yang disusun dalam kerangka ilmiah untuk melihat pengaruh antara Kualitas Produk (X1), Persepsi Harga (X2), dan Electronic Word Of Mouth (X3) Terhadap Minat Beli (Y) Ventela di Marketplace. Sampel pada penelitian ini berjumlah 128 responden calon konsumen Ventela dan pelanggan Ventela. Jenis penelitian yang digunakan melalui pendekatan kuantitatif. Data dikumpulkan langsung dari para responden dengan menggunakan instrumen penelitian berupa kuesioner melalui Google Form. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Data hasil yang diberikan oleh responden kemudian diolah dengan aplikasi pengolahan data yaitu SPSS 27. Hasil Penelitian membuktikan bahwa kualitas produk, persepsi harga, dan e-wom secara parsial memiliki pengaruh yang positif dan signifikan terhadap minat beli Ventela di Marketplace. Secara bersama-sama atau simultan menunjukkan bahwa kualitas produk, persepsi harga, dan e-wom berpengaruh positif dan signifikan terhadap minat beli Ventela di Marketplace.
Menganalisis Penanganan Kebocoran Data Pengguna Facebook Dalam Konteks Manajemen Sekuriti Sudirman, Muzakki; Handayani, Milda; Fauzi, Achmad; Devianti, Faysa Firli; Gunawan, Nabila Alifiyah; Puspita, Ayu Diah; Makruf, Muhammad Nafis; Musyaffa, Arif
Jurnal Portofolio : Jurnal Manajemen dan Bisnis Vol. 3 No. 3 (2024): Manajemen Strategik dan Analisis Strategi Lembaga dan Perusahaan
Publisher : Prisani Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/jpjmb.v3i3.287

Abstract

The misuse of information technology for cyber crimes such as online gambling, pornography, carding, phishing, and hacking increases the risk of leaking users' personal data, as seen in the case of Facebook, due to the lack of privacy protection by technology companies. Risks and security threats from social media and sharing personal information online are also on the rise, while the lack of codified regulations for personal data protection in Indonesia poses a problem. The research aims to understand how Facebook addresses user data leaks and the obstacles faced in cyber security in Indonesia. The analysis employs qualitative techniques and literature studies, gathering data and information from online articles, journals, and books. The research findings conclude that Facebook has secured data to protect user privacy. However, with the rapid advancement of technology, increasingly complex cyber crimes pose a growing threat to data security. Awareness of cyber security among the Indonesian public remains limited
PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK KERUPUK IKAN CV LAKSANA JAYA DI KEBALEN KABUPATEN BEKASI Harfanly Bramley Munte; Widi Winarso; Kardinah Indrianna Meutia; Milda Handayani; Rini Wijayaningsih
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 2 No. 3 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.572349/neraca.v2i3.1126

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar Pengaruh Citra Merek Dan Kualitas Produk Terhadap Keputusan Pembelian Pada Produk Kerupuk Ikan CV Laksana Jaya di Kebalen Kabupaten Bekasi. Populasi dalam penelitian ini adalah seluruh konsumen produk kerupuk ikan CV Laksana Jaya di Kebalen Kabupaten Bekasi. Penelitian ini menggunakan metode kuantitatif. Pengumpulan data melalui penyebaran kuesioner (angket) kepada 110 responden. Teknik pengambilan sampel ini menggunakan metode simple random sampling. Hasil penelitian ini menunjukkan bahwa variabel Citra Merek berpengaruh secara parsial, dengan nilai t-hitung lebih besar dari t-tabel (3.855 > 1,659), variabel kualitas produk berpengaruh secara parsial, dengan nilai t-hitung lebih besar dari t-tabel (4,999 > 1,659). Berdasarkan hasil Uji F simultan telah diperoleh nilai F hitung sebesar 72,394 dengan nilai signifikan 0,000. nilai f-hitung >f-tabel sebesar 3,080 dan nilai sig lebih kecil dari 0,05. Maka dari itu Ho ditolak atau Ha diterima yang berarti bahwa secara simultan Pengaruh Citra Merek Dan Kualitas Produk berpengaruh signifikan Terhadap Keputusan Pembeliafn Pada Produk Kerupuk Ikan CV Laksana Jaya di Kebalen Kabupaten Bekasi.
Inventory and Mapping of Disability-Owned Micro, Small, and Medium Enterprises (MSMEs) as a Strategy to Strengthen Inclusive Economic Development in Bekasi City : A Descriptive Qualitative Study Milda Handayani; Ricca Handayani; Muhammad Richo Rianto
IJESM Indonesian Journal of Economics and Strategic Management Vol. 3 No. 2 (2025): July (2025)
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v3i2.511

Abstract

This study explores the inventory and mapping of disability-owned Micro, Small, and Medium Enterprises (MSMEs) in Bekasi City as a strategy to strengthen inclusive local economies. Using a descriptive qualitative approach, the research identified 110 MSMEs, with the majority engaged in traditional (25.5%) and modern food sectors (21.8%), reflecting the accessibility and market potential of the culinary industry for persons with disabilities. Other enterprises such as tailoring, massage, and handicrafts highlight their diverse skills and adaptability. Most operate independently with family support, yet face challenges in access to capital, training, and digital marketing. The study emphasizes the need for stronger collaboration among government, social institutions, and the private sector to develop an inclusive entrepreneurial ecosystem that fosters empowerment and economic participation of persons with disabilities.
PENGARUH KOMUNIKASI, MOTIVASI, DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI PADA DINAS TATA RUANG KOTA BEKASI Tamiya, Safira; Handayani, Milda; Wijayaningsih, Rini
SENTRI: Jurnal Riset Ilmiah Vol. 3 No. 3 (2024): SENTRI : Jurnal Riset Ilmiah, Maret 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v3i3.2437

Abstract

Penelitian ini bertujuan untuk menguji Pengaruh Komunikasi, Motivasi, dan Lingkungan Kerja Terhadap Kinerja Pegawai. Populasi dalam penelitian ini adalah pegawai Dinas Tata Ruang Kota Bekasi. Metode dalam penelitian ini adalah metode kuantitatif dengan populasi seluruh pegawai Dinas Tata Ruang Kota Bekasi dengan sampel sebanyak 122 responden. Berdasarkan hasil penelitian dalam Uji Parsial (uji t) Variabel Komunikasi (X1) memiliki pengaruh positif dan signifikan terhadap Kinerja Pegawai dengan nilai thitung 4,788 > 0,1515 (ttabel) dengan signifikansi 0,001 < 0,05. Variabel Motivasi (X2) memiliki pengaruh positif dan signifikan terhadap Kinerja Pegawai dengan nilai thitung sebesar 1,962 > 0,1515 (ttabel) dengan signifikansi 0,052 < 0,05. Variabel Lingkungan Kerja (X3) memiliki pengaruh positif dan signifikan terhadap Kinerja Pegawai dengan nilai thitung 4,252 > 0,1515 (ttabel) dengan signifikansi 0,001 < 0,05. Selanjutnya dalam uji simultan (uji f) variabel Komunikasi, Motivasi, dan Lingkungan Kerja secara simultan berpengaruh positif serta signifikan terhadap variabel Kinerja Pegawai dengan nilai fhitung sebesar 70,277 > 2,68 (ftabel) dengan nilai signifikansi 0,001 < 0,05. Kemudian Uji Koefisien Determinasi (Adjust R2) dihasilkan bahwa korelasi antara ketiga varabel Komunikasi (X1), Motivasi (X2), dan Lingkungan Kerja (X3) terhadap Kinerja Pegawai (Y) sebesar 63,2%.
The Influence of Personal Branding, Brand Image, and Price on Purchase Decisions on Mother of Pearl Cosmetics Brand Vashelda, Ardhelia Denis; Wijayaningsih, Rini; Handayani, Milda
TECHNOVATE: Journal of Information Technology and Strategic Innovation Management Vol. 2 No. 3 (2025): July 2025
Publisher : PT.KARYA GEMAH RIPAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52432/technovate.2.3.2025.148-155

Abstract

This research aims to examine the influence of personal branding, brand image and price on purchasing decisions for the mother of Pearl cosmetic brand. The population in this study were all consumers who had purchased Mother of Pearl cosmetic products at the Sociolla outlet, Summarecon Mall Bekasi. The variables used in this research are Personal Branding, Brand Image, and Price as independent variables; and Purchasing Decisions as the dependent variable. The sampling technique used is the survey method and uses a questionnaire instrument. The analytical methods used are Descriptive Statistical Analysis, Data Quality Test, Classical Assumption Test, Multiple Linear Regression Analysis, and Hypothesis Testing. The results of this research show that partially the variables Personal Branding, Brand Image and Price have a significant and positive influence on purchasing decisions for Mother of Pearl cosmetic products at Sociolla Summarecon Mall Bekasi. The research results from 100 respondents also indicate that, simultaneously, the variables Personal Branding, Brand Image, and Price collectively have a significant and positive influence on Purchase Decision for Mother of Pearl cosmetic products at Sociolla Summarecon Mall Bekasi. This is evidenced by the F-test results, which show a significant value of 0.000 < 0.05 and an F-value of 14.871 > 2.70, meaning that H4 is accepted and H04 is rejected. The conclusion is that Price, Brand Image, and Personal Branding simultaneously influence the purchase decision of Mother of Pearl cosmetic products.
The Influence of Product Quality, Brand Image and E-Wom on Makeup Product Purchase Decisions By Lizzie Parra (BLP) Fadilah, Nayla Nur; Wijayaningsih, Rini; Handayani, Milda
TECHNOVATE: Journal of Information Technology and Strategic Innovation Management Vol. 2 No. 3 (2025): July 2025
Publisher : PT.KARYA GEMAH RIPAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52432/technovate.2.3.2025.156-162

Abstract

This study aims to determine the influence of product quality, brand image, and e-WOM on purchase decisions of makeup By Lizzie Parra (BLP) products (case study of BLP customers at Summarecon Mall Bekasi). This research is a quantitative study using primary data collected through questionnaires distributed directly to customers who have purchased and experienced BLP products at Summarecon Mall Bekasi. A total of 100 questionnaires were distributed. Based on statistical tests, the results show that Product Quality has a significant value (sig.) of 0.000, which is less than 0.05, and a t-count value of 4.231, which is greater than the t-table value of 1.98498, with a positive sign. Thus, hypothesis H1 is accepted, indicating that Product Quality has a positive influence on Purchase Decisions. Brand image has a significance value (sig.) of 0.010, which is less than 0.05, and a t-count value of 2.615, which is greater than the t-table value of 1.98498, with a positive sign. Thus, hypothesis H2 is accepted, indicating that Brand image has a positive influence on Purchase Decisions. e-WOM has a significant value (sig.) of 0.039, which is less than 0.05, and a t-count value of 2.097, which is greater than the t-table value of 1.98498, with a positive sign. Thus, hypothesis H3 is accepted, indicating that e-WOM has a positive influence on Purchase Decisions. For the simultaneous test, Product Quality, Brand image, and e-WOM have a significant value (sig.) of 0.000, which is less than 0.05. Therefore, hypothesis H4 is accepted, indicating that these three variables simultaneously have a significant influence on Purchase Decisions.
The Relationship between Share Prices and Company Image on Decisions to Selection of Share Issuers Listed on the Indonesian Stock Exchange Widjanarko, Wirawan; Faeni, Dewi Puspaningtyas; Pitoyo, Bayu Seno; Handayani, Milda
Dinasti International Journal of Economics, Finance & Accounting Vol. 4 No. 6 (2024): Dinasti International Journal of Economics, Finance & Accounting (January-Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v4i6.2210

Abstract

This research aims to build hypotheses regarding the relationship between variables, which can later be used for further research within the scope of financial management. The writing method in this research is qualitative (library research), where the data comes from previous research. Online media, such as Google Scholar, Publish or Perish, and other academic media, are also used to obtain previous research data. The results of this research are: 1) Share prices are related to the decision to select share issuers listed on the Indonesia Stock Exchange, where share prices not only represent the market value of the company's performance and future but also play an important role in investor decision making; and 2) Company image is related to the decision to select share issuers listed on the Indonesia Stock Exchange, where companies with a good image and reputation are believed to have lower risks so that they can increase investor confidence in their sustainability and long-term success.
Co-Authors AA Sudharmawan, AA Achmad Fauzi Agus Dharmanto Agus Dharmanto Alfian Saputra Angel Maharani Annisa Azahra Aulia Ari Sulistyowati Ari Sulistyowati Ari Sulistyowati, Ari Ashraff Rizky Setyawan Astuti Yulianingrum Augusty Tae Ferdinand Bukhari, Eri Cahyadi Husadha Cinka Amalia Putri Cristiana Vicensia Aritonang Della Widya Ayu Devianti, Faysa Firli Dewi Puspaningtyas Dewi Sri Woelandari Dewi Sri Wulandari DODY KURNIAWAN Endang Hutabarat Ernita Shafa Nur Fadhilah Fadilah, Nayla Nur Ferawaty Puspitorini Fifi Talia Fikri , Adi Wibowo Noor Gunawan, Nabila Alifiyah Harfanly Bramley Munte Haryono Umar Hasanuddin Hasanuddin Hutabarat, Zoel Istianingsih Sastrodiharjo, Istianingsih Justine Tanuwijaya Kardinah Indrianna Meutia Kardinah Indrianna Meutia Kefas Kristian Telaumbanua Laurence, Michael Linda Wati M. Fadhli Nursal Maidani, Maidani Makruf, Muhammad Nafis Musyaffa, Arif Narpati, Bintang NOVIA RAHMAWATI Nursal, M.Fadhli Peter Narotama Sunardi Pitoyo, Bayu Seno Prayuda Putra Ariansyah Puspita, Ayu Diah putri setyawati Rahmaliya Pratiwi Rianto, Muhammad Richo Ricca Handayani Ridwan Fadhilah Rini Tresnawati Rizqia Naurah Zulfahra Sabrina Setyakinasti Safira Tamiya Sari, Rycha Kuwara Sudirman, Muzakki Sugiono Sugiono Supriyanto Supriyanto Supriyanto Supriyanto Tamiya, Safira Untari, Dhian Tyas Vashelda, Ardhelia Denis Wibowo, Wahyu Tri Widi Winarso Widi Winarso, Widi Widjanarko, Wirawan Wijayaningsih, Rini Wijayanti, Murti Wirata Yasa Kencana Wisnu Wibisono Woelandari Pantjolo Giningroem, Dewi Sri Woestho, Choiroel Yoganingsih, Tutiek Yunita, Tyna