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All Journal Buletin Studi Ekonomi E-Jurnal Ekonomi dan Bisnis Universitas Udayana Jurnal Ilmu Manajemen (JIM) Jurnal Ilmu Sosial dan Humaniora Ekuitas: Jurnal Pendidikan Ekonomi Media Ekonomi dan Manajemen Dia: Jurnal Administrasi Publik AKSES: Jurnal Ekonomi dan Bisnis An-Nisbah: Jurnal Ekonomi Syariah Business UHO: Jurnal Administrasi Bisnis Journal of Economic, Bussines and Accounting (COSTING) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Jurnal Inovasi Bisnis (Inovbiz) Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Islamic Management: Jurnal Manajemen Pendidikan Islam Martabe : Jurnal Pengabdian Kepada Masyarakat Sketsa Bisnis Jurnal Riset Inspirasi Manajemen dan Kewirausahaan OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Almana : Jurnal Manajemen dan Bisnis E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis JMD: Jurnal Riset Manajemen & Bisnis Dewantara Dedication : Jurnal Pengabdian Masyarakat Kumawula: Jurnal Pengabdian Kepada Masyarakat JURNAL EKOBIS DEWANTARA ACADEMICS IN ACTION Journal of Community Empowerment JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Syntax Idea HIRARKI : Jurnal Ilmiah Manajemen Dan Bisnis Dinasti International Journal of Education Management and Social Science Performance : Jurnal Bisnis dan Akuntansi Al-Kharaj: Journal of Islamic Economic and Business Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan BUDGETING : Journal of Business, Management and Accounting Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management and Bussines (JOMB) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Annals of Human Resource Management Research e-Jurnal Apresiasi Ekonomi Dedication : Jurnal Pengabdian Masyarakat Journal of Economics and Management Scienties Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Ekuitas Jurnal Pnedidikan Ekonomi An-Nisbah: Jurnal Ekonomi Syariah Journal of Ekonomics, Finance, and Management Studies
Asep Muhamad Ramdan
Universitas Muhammadiyah Sukabumi
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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Analisis Store Image dan Service Quality dalam Meningkatkan Kepuasan Konsumen Wulan Puspitasari; Erry Sunarya; Asep M Ramdan
Journal of Management and Bussines (JOMB) Vol 1 No 2 (2019): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v1i2.635

Abstract

The research was aimed at determining the influence of store image and service quality in increasing customer satisfaction. The research methods applied were descriptive and associative with quantitative approach. The sampling technique applied was probability sampling by means of simple random sampling approach. The amount of samples deployed were amount to 186 respondents. The technique of analyzing data applied was multiple linear regression analysis technique with the help of SPSS 24 application.The results of the research show that the influence of store image was positive and significant towards customer satisfaction which is amounted to 0.743; thus, the influence of service quality is also positive and significant towards customer satisfaction which is amounted to 0.787. Subsequently, the result conveys that the influence of store image and service quality is aggregated to 65.6% and the epsilon or namely the remaining independent influence caused by other variables not explained in the research is aggregated to 34.4%. Conclusion, there is a positive and significant effect between store image and service quality on consumer satisfaction Keywords: Store Image, Service Quality, Customer Satisfaction
Analisis Nilai Pelanggan dan Pengalaman Pelanggan terhadap Kepercayaan Pelanggan Wisata Kuliner Selamat Toserba Sukabumi Nurinda Rahmawati; Asep M. Ramdan; Acep Samsudin
Journal of Management and Bussines (JOMB) Vol 1 No 1 (2019): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v1i1.684

Abstract

The purpose of this study was to find out customer value and customer experience towards customer trust in the Happy Toserba Sukabumi Culinary Tourism. The research method used by the authors in this study used a system of random sampling where the authors distributed questionnaires to 100 customers. The analysis technique used by the writer is to use multiple linear regression analysis techniques, multiple correlation coefficient and determination coefficient and for hypothesis testing the author uses partial statistical tests (t test) and simultaneous tests (f test). The results of the study, using the determination coefficient test shows the value (Adjuster R2) of 0.437 which means the influence of customer experience on customer trust is 43.7% and 56.3% is influenced by other factors not examined. In addition, testing multiple correlation coefficients shows an R value of 0.669 which means there is a strong relationship between customer experience and customer trust. Conclusions, customer value and customer experience have a positive and significant effect together on customer trust Keywords: Customer Value, Customer Experience, Customer Trust
Determinasi Jaminan Layanan dan Perceived Quality terhadap Kepuasan Konsumen Pengguna Jasa Bengkel Honda AHASS 0501 Ilfam Yaksi; Kokom Komariah; Asep M. Ramdan
Journal of Management and Bussines (JOMB) Vol 1 No 2 (2019): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v1i2.711

Abstract

The purpose of this study was to determine the effect of collateral and perceived quality on consumer satisfaction at AHASS 0501. Workshop This research method uses the type of sampling included in the random sampling sample. The analysis technique used is multiple linear analysis techniques, and for testing the hypothesis is a simultaneous test (f test). Based on the coefficient of determination test of 0.868 can be interpreted that the effect of service assurance and perceived quality on customer satisfaction is 75.3%. The remaining 24.7% is influenced by other factors not explained in this study. Based on the f test, a probability value of sig is obtained. 0,000 <0.05 and the F test calculation shows that the F count is greater than the F table which is 129,777> 2.37. Conclusions, Service Guarantee (X1) and Perceived Quality (X2) have a significant effect on Consumer Satisfaction (Y). Keywords: Guarantee, Quality Perception, Consumer Satisfaction
Kekuatan Dimensi Kualitas Pelayanan dalam Menjaga Loyalitas Nasabah pada Jasa Asuransi Dara Balinda Utami Nur Islam; Erry Sunarya; Asep M Ramdan
Journal of Management and Bussines (JOMB) Vol 4 No 1 (2022): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v4i1.722

Abstract

This study aims to determine the effect of the strength of service quality dimensions on customer loyalty at the Sukabumi Life Vision Agency Insurance Service (PT. Prudential Life Assurance), and to see how much influence the strength of service quality has on customer loyalty either partially or simultaneously. This research method is an associative descriptive method with path analysis as a data analysis technique. The results showed that the quality of service through the dimensions of Tangible, Reliability, Responsiveness, Assurance, and Empathy on customer loyalty had a simultaneous effect on customer loyalty at the Life Vision Agency Sukabumi Insurance Service (PT. Prudential Life Assurance), this was indicated by the total direct and indirect effect. indirect amounted to 6.601293138%. Service quality through the dimensions of Tangible, Reliability, Responsiveness, Assurance, and Empathy has a partial effect on customer loyalty at the Sukabumi Life Vision Agency Insurance Service (PT. Prudential Life Assurance) namely Tangible by 5.060%, Reliability by 8.684%, Responsiveness by 11.317%, Assurance of 11.927% and Empathy of 8.596% of the five dimensions show that the most dominant influence on Customer Loyalty at Life Vision Agency Sukabumi are Reliability/ Reliability, Responsiveness/ Responsiveness, and Assurance/ Guarantee. In conclusion, the more reliable the Agent and responsive in providing services and security in the transaction and administrative processes, the more Customer Loyalty to Life Vision Agency Sukabumi will increase. Keywords: Service Quality, Customer Loyalty
Iklan TV Menggunakan Celebrity Endorse terhadap Sikap Konsumen serta Dampaknya pada Niat Beli Produk Honda Alwi Noer Muhamad; Asep M. Ramdan; Kokom Komariah
Journal of Management and Bussines (JOMB) Vol 4 No 1 (2022): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v4i1.737

Abstract

This study aimed to analyze the trends of celebrity and consumer support for the intention to buy consumers on Honda products at PT. Happy Lestari Mandiri City Sukabumi. The method used was simple random sampling by distributing 188 questionnaires to consumers. The data analysis technique used is the analysis path. In this method, simultaneous and partial methods are used. As a step in testing the partial influence are as follows coefficient testing, coefficient testing, coefficient determination, calculating the influence of other variables and simple linear regression. While the calculation of influence simultaneously the steps are as follows double counting, determination coefficient, other influence variables and multiple linear regression, after that calculate directly and indirectly and finally use the test simultaneously (F test) and test using partial (T test) . Keywords: celebrity endorse, consumer attitude towards advertising, consumer purchase intention
Milenial Intention on Social Media Selfia Ratna Kasih; Asep M Ramdan; Acep Samsudin
Journal of Management and Bussines (JOMB) Vol 2 No 1 (2020): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v2i1.1070

Abstract

The purpose of this study is to measure how much influence social media Instagram and consumer confidence in millennial purchase interest. The variables of this research are Instagram social media (X1), consumer trust (X2) and millennial purchase interest (Y). The method used in this study is a quantitative research method with an associative approach, by distributing 200 online questionnaires to millennials of productive age. The analysis technique used to test the hypothesis in this study is the path analysis. Hypothesis test results show intagram social media and consumer trust have a significant influence on millennial buying interest and mediation hypothesis testing results show that consumer confidence variables mediate Instagram social media on millennial buying interest. Conclusion, consumer confidence in an online fashion store will certainly affect the buying interest. Keywords: Instagram, Consumer Trust, Social Media, Millennials, Purchase Interest
Analisis Efek Komunitas dan Electronic Word Of Mouth terhadap Brand Switching Produk Xiaomi Pocophone ke Oppo F9 di RNY Communication Kota Sukabumi Ackbar Pirdaus; R. Deni Muhammad Danial; Asep M. Ramdan
Journal of Management and Bussines (JOMB) Vol 2 No 1 (2020): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v2i1.1220

Abstract

The purpose of this study was to determine the effect of community and electronic word of mouth (e-WOM) on brand switching. The method used in this study is the method of sampling type included in the sample random sampling by distributing questionnaires as many as 150 to consumers. This research analysis technique uses multiple linear analysis techniques, and in testing the hypothesis using partial statistical tests (t test) and simultaneous tests (f test). T test results showed that the community effect (X1) had a significant effect on brand switching, electronic word of mouth (e-WOM) (X2) had a significant effect on brand switching. Based on the F test in this study the probability value sig 0,000 <0.05 while the coefficient of determination test of 0.818. Conclusions, community effects and electronic word of mouth (e-WOM) have a significant effect on brand switching. The effect of community effects and electronic word of mouth (e-WOM) on brand switching is 81.7%. The remaining 18.3% is influenced by other factors not explained in this study. Keywords: Brand switching, Community effects, Electronic word of mouth (e-WOM)
Daya Tarik Testimonial di Sosial Media dan Citra Merek terhadap Keputusan Pembelian Marsya Ma’ruvinna El-Mekka Rostianto; Asep M Ramdan; Faizal Mulia
COSTING : Journal of Economic, Business and Accounting Vol 3 No 1 (2019): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (455.273 KB) | DOI: 10.31539/costing.v3i1.551

Abstract

The aim this research is to know the influence of testimonial and brand image towards buying decision. The method of this research is using kind of samples including random samples and questionnaires to 200 consumers. The analytical technique, in here is multiple linear analysis technique, and for the hypotesis testing, we use statistic test partially (testing t) and simultaneous test (testing f). The reseacrh result for testing t indicates that both testimonial and brand image have significant influence towards buying decision. According to probability value of sig. 0,000 < 0,05 means that both testimonial and brand image have significant influence towards buying decision. According to the coefficient of determination test result of 0,354 can be interpreted that influence of testimonial and brand image towards buying decision is 35,4%. The rest of 64,6% were influenced by other factors that were not mentioned on this research. Keywords : Testimonial, Brand Image, Buying desicion
Kredibilitas dan Kekuatan Selebgram dalam Meningkatkan Minat Beli pada Toko Online di Instagram Muhamad Alvi Irpansyah; Asep M Ramdan; R. Deni Muhammad Danial
COSTING : Journal of Economic, Business and Accounting Vol 2 No 2 (2019): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (670.695 KB) | DOI: 10.31539/costing.v2i2.554

Abstract

One of the strategy that can be use in increasing consumer buying interest is by increasing the attractiveness of advertisements on Instagram, one of them is the endorsement strategy. The study aims to determine about the selebgram credibility and power to increase purchase intention on online store in instagram, as well as to see how much the influence of credibility and power of selebgram to purchase intention partially or simultaneously. The method use in this research is descriptive verificative and quantitative approaches with multiple linear regression as a data analysis technique. Research result obtained show that credibility, power and purchase intentions of online store on instagram in the good category. The magnitude of the effect of credibility and power on purchases intention on instagram by Rachel Vennya after testing simultaneously and partially have a positif and significant influence. It’s amounted to 51,2%, while the remaining 48,8% are influenced by other variables not examined in this research. Keywords: Credibility, Power, Selebgram, Celebrity Endorsement, Purchase Intention
Analisis Kelompok Acuan dan Atribut Produk terhadap Keputusan Pembelian Konsumen Tas Eiger pada Eiger Store Kota Sukabumi Sansan Nurhasanah; Asep M Ramdan; Kokom Komariah
COSTING : Journal of Economic, Business and Accounting Vol 2 No 2 (2019): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (431.62 KB) | DOI: 10.31539/costing.v2i2.589

Abstract

Purchasing decisions are often made by consumers based on their wants and needs. If the company is unable to fulfill it, it is likely to experience a decline in marketing the product. The purpose of this study was to determine the analysis of the reference group and product attributes to the purchasing decisions of eiger bag consumers in the eiger store in the city of sukabumi. The research method used in this study was to use a random sampling method, by distributing questionnaires as many as 87 respondents to eiger bag consumers. The analysis technique used in this study is to use multiple linear regression analysis techniques and coefficient of determination. To test the hypothesis in this study using partial statistical tests (t test) and simultaneous tests (Test f). The results of this study indicate that the reference group has a significant influence on purchasing decisions. Product attributes have a positive and significant influence on purchasing decisions. Simultaneously the reference group and product attributes have a positive and significant influence on purchasing decisions. Keywords: Reference Group, Product Attributes, Purchasing Decisions
Co-Authors Abdul Azis Haiqal Acep Samsudin Ackbar Pirdaus Adinda Indriana Adistia Afra Maulia Ai Nurhalimah Aisha, Salsabil aljaidi, salha said Alwi Noer Muhamad Andini Widya Yasa Anggry Tri Hernizar anisa nurfitriani Anita Yuliana Antariksa, Nabiel Salim Apriliani Sya’diah Asriyanik . Astriani Puji Lestari Aulia Agustian Ayi Muhyidin Azizah, Shella Farhatul Clara Candra Komala Cut Ani Rohana Danial, Deni Muhammad Dara Balinda Utami Nur Islam Deni Muhammad Danial Dicky Jhoansyah Dina Apriani Elah Elah Elvira Dewi Santika Ema Hilma Meilani Eneng Susan Erik Candra Pertala Erry Sunarya Evrida hayati Fahmi Hidayahtullah Faizal Mulia Z Faizal Mulia Z Fajar Riza Ul Haq, Fajar Riza Famela Sophya Suciati Fany Mutia Rizki Farijah, Alni Nuraeni Farijah, Alni Nuraeni Fasmala, Aji Heryana Fauzi, Hamdi Waslan Febriyan Subagya Fendira lutfianisa Feny Aldiana Fuji Siti Nurfitrah Gladis Sarah Aurelia Halimatul Fitriah Hana Qurota A'yun Handawani, Aprilia Salsiah Hanifah, Bunga Haq, Qubaila Nurul Hasan Wirayuda Hendita Yosepa Herwanto, Bayu Marga Nurmaulana Hidayah, Annisa Nur Ibnu Agung Permana Ike Rachmawati Ilfam Yaksi Ilham Budiman Indri Safitri Indri Safitri, Indri Intan Firmantiny Yulia Jasmine Balqist Juliaristanti, Vira Kambali, Laraswati Karin Maulia Sulaeman Koernia, Zahra Zakiyyah Kokom Komariah Kokom Komariah Komala, Clara Candra Leonita Siwiyanti Leonita Siwiyanti Lestari, Nurila Ayu Lia Amelia Lienry Salsia Putri Suryadi lisa pebrila Lisda Lisda Lisnawati Lisnawati Lisnawati M. Arief Ramdhany Maria Ulpah Marsya Ma’ruvinna El-Mekka Rostianto Maulani, Almah Mella Azhar Nisrina Meysha Alyani Vinasti Mita Tri Utami Mochammad Maulana Hasan Jaelani Muchammad Alfan Purnama Muhamad Alvi Irpansyah Muhamad Alvi Irpansyah Muhamad Arief Ramdhany Nandy Gumilang M Nashif Fauzan Abdillah Natasya, Ayudiya Nor Norisanti Novy Anggraini Nur Ajeng Setia Wiguna Nuraeni, Ranti Nurfatimah, Nyimas Nurhalimah, Sifa Nurhamidah, Nadiza Septiyani Nuri Firdayanti Nurinda Rahmawati Nurmala, Resa Nurmillah, Risma Permadi, Intan Kamil Dwi Prilla Waristina Gunarto Purwaningsih, Fitriana Ayu Putri Hawa Alkatiri R Deni Muhammad Danial Rahmadhani, Aqiela Rahmah Ummi Ramdani, Nugi M. Rani Santika Rayhan Ar Rasyid Reni Uniana Reny Sukmawani Resa Nurmala Resha Afrilla Respi Saputri Restu, Wulan Fuji Reza Aditya Nurmada Ria Ulvia Erza Riana Afriansyah Ridha Kholidah Rihan Rahmawati Rijaldi, Sya'rony Muhammad Risma Nurmillah Rosanti Rosanti Salia Zahra Maulida Salma Tamsyiatissanusiyah Salsabil Aisha Sami Raras Sandra Dwi Pratiwi Sansan Nurhasanah Santika, Elvira Dewi Santika, Rani Saputri, Respi Seira Aryatilandi Selfia Ratna Kasih Selfia Ratna Kasih selvi rahmawati Septiani, Fanysa Siska Oktavia Sita Nurwahidah Siti Nuraminah Siti Nurlela Sari Sonia Firdaus Sopyan Saori Sopyan Sauri Sri Fitri Widianingsih Sri Nuranti Sri Tania Nurhasanah Suandi, Zeri Fratama Suciati, Famela Sophya Sulaeman, Karin Maulia Sunarya, Erry Surahman, Zakilla Stephania Syawaliyah, Nisrina Tarisa Nur Fadilah Tegar Maulidi Putra Tetty Sufianty Zafar Tuti Mulyani Ulfah Siti Lathiifah Ummi, Rahmah Utami Qaulan Tsaqila Vira Juliaristanti Wenny Amelina Wulan Fuji Restu Wulan Puspitasari Wulansari, Febi Yeni Nur Apriliyani Yosepa, Hendita Zafar, Tetty Sufianty