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All Journal Buletin Studi Ekonomi E-Jurnal Ekonomi dan Bisnis Universitas Udayana Jurnal Ilmu Manajemen (JIM) Jurnal Ilmu Sosial dan Humaniora Ekuitas: Jurnal Pendidikan Ekonomi Media Ekonomi dan Manajemen Dia: Jurnal Administrasi Publik AKSES: Jurnal Ekonomi dan Bisnis An-Nisbah: Jurnal Ekonomi Syariah Business UHO: Jurnal Administrasi Bisnis Journal of Economic, Bussines and Accounting (COSTING) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Jurnal Inovasi Bisnis (Inovbiz) Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Islamic Management: Jurnal Manajemen Pendidikan Islam Martabe : Jurnal Pengabdian Kepada Masyarakat Sketsa Bisnis Jurnal Riset Inspirasi Manajemen dan Kewirausahaan OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Almana : Jurnal Manajemen dan Bisnis E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis JMD: Jurnal Riset Manajemen & Bisnis Dewantara Dedication : Jurnal Pengabdian Masyarakat Kumawula: Jurnal Pengabdian Kepada Masyarakat JURNAL EKOBIS DEWANTARA ACADEMICS IN ACTION Journal of Community Empowerment JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Syntax Idea HIRARKI : Jurnal Ilmiah Manajemen Dan Bisnis Dinasti International Journal of Education Management and Social Science Performance : Jurnal Bisnis dan Akuntansi Al-Kharaj: Journal of Islamic Economic and Business Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan BUDGETING : Journal of Business, Management and Accounting Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management and Bussines (JOMB) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Annals of Human Resource Management Research e-Jurnal Apresiasi Ekonomi Dedication : Jurnal Pengabdian Masyarakat Journal of Economics and Management Scienties Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Ekuitas Jurnal Pnedidikan Ekonomi An-Nisbah: Jurnal Ekonomi Syariah Journal of Ekonomics, Finance, and Management Studies
Asep Muhamad Ramdan
Universitas Muhammadiyah Sukabumi
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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Analisis Inovasi Produk, Orientasi Pasar dan Strategi Bersaing dalam Meningkatkan Kinerja Bisnis Coffee Shop Survei pada Coffee Shop di Kota Sukabumi aljaidi, salha said; Sunarya, Erry; Ramdan, Asep Muhamad
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 12 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i12.4756

Abstract

The growth of Coffee shops in Sukabumi City can be said to be high for a small city, there are already 54 Coffee shops which previously only had 37 Coffee shops. This indicates the high growth of Coffee shops in Sukabumi City. However, it also indicates the tight competition of Coffee shops in Sukabumi City. This researcher aims to determine how much influence product innovation, market orientation and competitive strategy have in improving business performance in coffee shops. This researcher uses descriptive and associative methods with a quantitative approach. The population in this study was coffee shops in Sukabumi City as many as 54 coffee shops. The data analysis techniques used in this study are the classical assumption test, multiple correlation coefficient, determination coefficient, multiple linear regression, and simultaneous hypothesis testing (F Test) and partially (T Test). The results of this study indicate that product innovation, market orientation and competitive strategy have a significant effect on business performance, this is evidenced by the calculated F 80.307> F table 2.790 which means the calculated F value is greater than the F table. Partially, product innovation has a significant effect on business performance, this is evidenced by the T count of 8.485> T table 1.674, which means that T count is greater than T table. Market orientation has a significant effect on business performance, this is evidenced by the T count of 2.604> T table 1.674, which means that T count is greater than T table. Then the competitive strategy does not have a significant effect, this is evidenced by the T count of 0.220> T table 1.674, which means that T count is smaller than T table with an error level of 0.05.
Analisis Message Appeals Terhadap Purchase Intention Melalui Brand Awareness Sebagai Variabel Mediasi Fany Mutia Rizki; Ramdan, Asep Muhamad; Norisanti, Nor
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 11 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i11.4419

Abstract

In the digital era, social media plays a very important role in selling beauty products. Displaying creative and innovative advertisements can increase purchase interest and improve the image of the product to be recognized by many people. This study aims to determine the effect of message appeals and brand awareness on purchase intention, as well as how the influence of brand awareness in mediating the relationship between message appeals and purchase intention in consumers of the originote products in the city of Sukabumi. This study uses quantitative research methods with a causal descriptive approach. The sampling technique in this study used probability sampling method, namely purposive random sampling with a total of 155 people in the city of Sukabumi who are interested in buying the originote skincare products. The data analysis technique used in this study is structural equation modeling (sem) using partial least square (pls). The results of this study indicate that there is a positive and significant effect of message appeals on brand awareness, a positive and significant effect of brand awareness on purchase intention and message appeals have a negative and insignificant effect on purchase intention on potential consumers of the originote product in the city of Sukabumi.
Analysis of Islamic Marketing Ethics on Customer Loyalty with Customer Satisfaction as a Mediation (Survey of Visitors to Islamic-Themed Coffee Shops in Sukabumi City) Nuraeni, Ranti; Ramdan, Asep Muhamad; Zafar, Tetty Sufianty
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 19, No. 6 : Al Qalam (In Progress November 2025)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v19i6.5344

Abstract

This study aims to analyze the influence of Islamic marketing ethics on customer loyalty with customer satisfaction as a mediating variable, by surveying visitors to Islamic-themed coffee shops in Sukabumi City. This study uses a quantitative method with an associative descriptive approach. The sample used in this study was 135 respondents who were consumers who had visited or customers of Sono Space and Zenith Coffee Stores in Sukabumi City. Data were obtained through a distributed research questionnaire containing 27 questions regarding Islamic marketing ethics variables, customer satisfaction variables, and customer loyalty variables. Furthermore, the data obtained will be subjected to various tests such as validity and reliability tests using the help of smartPLS 3.0 software. The results of the study show that the Islamic marketing ethics variable on customer satisfaction is tested significant, the customer satisfaction variable on customer loyalty, the Islamic marketing ethics variable on customer loyalty shows positive and significant and the customer satisfaction variable mediates effectively in the relationship between the Islamic marketing ethics variable and the customer loyalty variable is tested significant.
Kepemimpinan Kolaboratif dan Inovasi Kebijakan Sekolah dalam Meningkatkan Daya Saing Siswa Sekolah Menengah Ul Haq, Fajar Riza; Ramdan, Asep Muhamad; Rachmawati, Ike
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 6 No. 6 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Oktober-November 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i6.6606

Abstract

Kepemimpinan kepala sekolah dan inovasi kebijakan pendidikan masih menjadi tantangan dalam peningkatan daya saing siswa di era disrupsi teknologi. Penelitian ini bertujuan untuk menganalisis pengaruh kepemimpinan kolaboratif (KK) dan inovasi kebijakan sekolah (IKS) terhadap daya saing siswa (DSS). Populasi penelitian ini terdiri atas 89 Sekolah Menengah Atas (SMA) dan 166 Sekolah Menengah Kejuruan (SMK), sehingga total populasi berjumlah 255 sekolah. Sampel ditentukan melalui random sampling dengan jumlah akhir sebanyak 153 sekolah. Responden penelitian adalah kepala sekolah atau wakil kepala sekolah sebagai representasi dari unit sekolah. Metode penelitian menggunakan pendekatan kuantitatif berbasis survei dengan analisis data Structural Equation Modeling (SEM) menggunakan Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa KK dan IKS berpengaruh signifikan terhadap DSS. Temuan ini menegaskan bahwa kepemimpinan visioner dan inovasi kebijakan adaptif mampu meningkatkan daya saing siswa secara simultan. Implikasi praktis dari penelitian ini adalah perlunya kepala sekolah mengembangkan gaya kepemimpinan kolaboratif yang melibatkan guru, siswa, dan stakeholder eksternal, serta menerapkan kebijakan inovatif seperti integrasi pembelajaran berbasis teknologi digital, program kemitraan industri untuk SMK, dan sistem penilaian berbasis kompetensi abad ke-21. Novelty penelitian ini terletak pada penekanan hubungan simultan KK dan IKS sebagai faktor determinan bagi daya saing siswa. Keterbatasan penelitian ini terletak pada lingkup sampel yang terbatas, sehingga hasilnya belum dapat digeneralisasi secara luas.
ANALYSIS OF CROSS CULTURAL LEADERSHIP AND ORGANIZATIONAL CULTURE ON EMPLOYEE LOYALTY THROUGH JOB SATISFACTION AS MEDIATION VARIABLES Herwanto, Bayu Marga Nurmaulana; Danial, Deni Muhammad; Ramdan, Asep Muhamad
DIA: Jurnal Administrasi Publik Vol. 23 No. 02 (2025): PUBLIC ADMINISTRATION
Publisher : Program Studi Doktor Ilmu Administrasi, FISIP, Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/dia.v23i02.11401

Abstract

In the era of globalization, manufacturing companies face challenges in maintaining employee loyalty amidst cultural diversity. The phenomenon of low employee loyalty is evident from high turnover rates, absenteeism, and non-compliance with company regulations. This study aims to analyze the influence of cross-cultural leadership and organizational culture on employee loyalty, with job satisfaction as a mediating variable in the manufacturing industry in Cianjur Regency. The method used is descriptive analysis with a population of 8,400 employees. The sample selection was carried out randomly and analyzed using Structural Equation Modeling (SEM) with a sample size of 200 respondents. The results of the study indicate that cross-cultural leadership does not have a significant direct effect on employee loyalty, but it has a significant impact on job satisfaction. Organizational culture has a significant effect on both employee loyalty and job satisfaction. Job satisfaction is proven to mediate the effect of cross-cultural leadership and organizational culture on employee loyalty. These findings underscore the importance of leadership that can manage cultural diversity and a positive organizational culture in creating job satisfaction, ultimately enhancing employee loyalty. This research provides insights for manufacturing companies in Cianjur to focus on leadership and organizational culture aspects to improve employee loyalty through job satisfaction.
ANALYSIS OF STRATEGIC PARTNERSHIPS MEDIATING THE UNIQUENESS OF RESOURCES ON TOURISM COMPETITIVE IN SUKABUMI REGENCY Surahman, Zakilla Stephania; Ramdan, Asep Muhamad; Danial, R Deni Muhammad
DIA: Jurnal Administrasi Publik Vol. 23 No. 02 (2025): PUBLIC ADMINISTRATION
Publisher : Program Studi Doktor Ilmu Administrasi, FISIP, Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/dia.v23i02.11456

Abstract

Competition for business activities in the tourism sector is increasingly tight and competitive, so that every region and country is required to be able to compete in creating a competitive advantage. Tourist attractions in Sukabumi Regency experience fluctuations in visitors to tourism destinations every year, with increases and decreases, which means there is no stability. It is known that there are many competitors for other tourist attractions, so it is feared that in the future there will be a decrease in the number of tourists visiting Sukabumi Regency. The aim of this research is to determine the mediating effect of strategic partnerships in the relationship between resource uniqueness and competitive advantage. The research method used is a quantitative research method with a descriptive and causal approach. The sampling technique used was saturated sampling by distributing questionnaires to 100 tourist attraction managers in Sukabumi Regency. The data analysis technique used is structural equation modeling (SEM) with the help of software (PLS) 4. The results of this research show that tourist attractions in Sukabumi Regency have succeeded in building unique resources, strategic partnerships and good competitive advantages in the eyes of tourists. Resource uniqueness has a positive and significant effect on strategic partnerships of 0.810. Strategic partnerships have a positive and significant effect on competitive advantage of 0.640 and strategic partnerships mediate the relationship between resource uniqueness and competitive advantage of 0.518. So it can be concluded that strategic partnerships act as a mediator in the relationship between resource uniqueness and competitive advantage.
Entrepreneurial Competence, Market Orientation, and Digital Literacy Impact on MSME Culinary Marketing Performance in Indonesia Asep Muhamad Ramdan; Leonita Siwiyanti; Kokom Komariah; Risma Nurmillah; Muhamad Arief Ramdhany
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3548

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are key drivers of economic growth, including in Sukabumi Regency, Indonesia, yet they face challenges in sustaining growth and enhancing competitiveness. This study examines the interplay of entrepreneurial competence, market orientation, and digital literacy in influencing MSME marketing performance. Employing a quantitative design, data were gathered from 370 MSME entrepreneurs via survey questionnaires. The analysis applied descriptive statistics and Structural Equation Modeling using the Partial Least Square (SEM-PLS) method to test hypotheses and explore relationships among variables. Findings reveal that entrepreneurial competence significantly affects marketing performance, both directly and indirectly through market orientation. Digital literacy strengthens the positive relationship between entrepreneurial competence and marketing performance. However, contrary to expectations, digital literacy does not significantly moderate the effect of market orientation on marketing performance. These results underscore the importance of entrepreneurial skills and digital capabilities in improving marketing outcomes. The study offers valuable implications for policymakers and support institutions to develop targeted programs that enhance entrepreneurial competence and digital literacy among MSMEs. Its originality lies in the integrated analysis of mediating and moderating effects, providing deeper insights into the determinants of marketing success in the MSME culinary sector.
Co-Authors Abdul Azis Haiqal Acep Samsudin Ackbar Pirdaus Adinda Indriana Adistia Afra Maulia Ai Nurhalimah Aisha, Salsabil aljaidi, salha said Alwi Noer Muhamad Andini Widya Yasa Anggry Tri Hernizar anisa nurfitriani Anita Yuliana Antariksa, Nabiel Salim Apriliani Sya’diah Asriyanik . Astriani Puji Lestari Aulia Agustian Ayi Muhyidin Azizah, Shella Farhatul Clara Candra Komala Cut Ani Rohana Danial, Deni Muhammad Dara Balinda Utami Nur Islam Deni Muhammad Danial Dicky Jhoansyah Dina Apriani Elah Elah Elvira Dewi Santika Ema Hilma Meilani Eneng Susan Erik Candra Pertala Erry Sunarya Evrida hayati Fahmi Hidayahtullah Faizal Mulia Z Faizal Mulia Z Fajar Riza Ul Haq, Fajar Riza Famela Sophya Suciati Fany Mutia Rizki Farijah, Alni Nuraeni Farijah, Alni Nuraeni Fasmala, Aji Heryana Fauzi, Hamdi Waslan Febriyan Subagya Fendira lutfianisa Feny Aldiana Fuji Siti Nurfitrah Gladis Sarah Aurelia Halimatul Fitriah Hana Qurota A'yun Handawani, Aprilia Salsiah Hanifah, Bunga Haq, Qubaila Nurul Hasan Wirayuda Hendita Yosepa Herwanto, Bayu Marga Nurmaulana Hidayah, Annisa Nur Ibnu Agung Permana Ike Rachmawati Ilfam Yaksi Ilham Budiman Indri Safitri Indri Safitri, Indri Intan Firmantiny Yulia Jasmine Balqist Juliaristanti, Vira Kambali, Laraswati Karin Maulia Sulaeman Koernia, Zahra Zakiyyah Kokom Komariah Kokom Komariah Komala, Clara Candra Leonita Siwiyanti Leonita Siwiyanti Lestari, Nurila Ayu Lia Amelia Lienry Salsia Putri Suryadi lisa pebrila Lisda Lisda Lisnawati Lisnawati Lisnawati M. Arief Ramdhany Maria Ulpah Marsya Ma’ruvinna El-Mekka Rostianto Maulani, Almah Mella Azhar Nisrina Meysha Alyani Vinasti Mita Tri Utami Mochammad Maulana Hasan Jaelani Muchammad Alfan Purnama Muhamad Alvi Irpansyah Muhamad Alvi Irpansyah Muhamad Arief Ramdhany Nandy Gumilang M Nashif Fauzan Abdillah Natasya, Ayudiya Nor Norisanti Novy Anggraini Nur Ajeng Setia Wiguna Nuraeni, Ranti Nurfatimah, Nyimas Nurhalimah, Sifa Nurhamidah, Nadiza Septiyani Nuri Firdayanti Nurinda Rahmawati Nurmala, Resa Nurmillah, Risma Permadi, Intan Kamil Dwi Prilla Waristina Gunarto Purwaningsih, Fitriana Ayu Putri Hawa Alkatiri R Deni Muhammad Danial Rahmadhani, Aqiela Rahmah Ummi Ramdani, Nugi M. Rani Santika Rayhan Ar Rasyid Reni Uniana Reny Sukmawani Resa Nurmala Resha Afrilla Respi Saputri Restu, Wulan Fuji Reza Aditya Nurmada Ria Ulvia Erza Riana Afriansyah Ridha Kholidah Rihan Rahmawati Rijaldi, Sya'rony Muhammad Risma Nurmillah Rosanti Rosanti Salia Zahra Maulida Salma Tamsyiatissanusiyah Salsabil Aisha Sami Raras Sandra Dwi Pratiwi Sansan Nurhasanah Santika, Elvira Dewi Santika, Rani Saputri, Respi Seira Aryatilandi Selfia Ratna Kasih Selfia Ratna Kasih selvi rahmawati Septiani, Fanysa Siska Oktavia Sita Nurwahidah Siti Nuraminah Siti Nurlela Sari Sonia Firdaus Sopyan Saori Sopyan Sauri Sri Fitri Widianingsih Sri Nuranti Sri Tania Nurhasanah Suandi, Zeri Fratama Suciati, Famela Sophya Sulaeman, Karin Maulia Sunarya, Erry Surahman, Zakilla Stephania Syawaliyah, Nisrina Tarisa Nur Fadilah Tegar Maulidi Putra Tetty Sufianty Zafar Tuti Mulyani Ulfah Siti Lathiifah Ummi, Rahmah Utami Qaulan Tsaqila Vira Juliaristanti Wenny Amelina Wulan Fuji Restu Wulan Puspitasari Wulansari, Febi Yeni Nur Apriliyani Yosepa, Hendita Zafar, Tetty Sufianty