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Dampak Tekanan Pekerjaan dan Lingkungan Kerja Toxic Terhadap Kinerja Karyawan Jasmine Balqist; Asep Muhamad Ramdan; Resa Nurmala
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 13 No 2: Performance: Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v13i2.2608

Abstract

The purpose of this study was to determine the impact of job stress and toxic work environment on employee performance at PT Tirta Jaya Mandiri Regional Drinking Water Company. The methods used in this research are descriptive and associative with a quantitative approach. The sampling technique in this study used saturated sampling, the samples taken in this study were 30 employees. The data analysis technique uses validity and reliability tests, classical assumption tests, multiple linear regression including correlation coefficients, determination, research hypothesis submission. The results of the study using the coefficient of determination test show that job stress and the work environment affect employee performance by 63% while the remaining 37% is influenced by other factors outside of the study. Based on the multiple correlation coefficient test, it can be seen from the R value of 0.794, which means that there is a fairly high relationship between job pressure and the work environment on employee performance. The results of the F test, namely the value of Fcount 7.371> F table 3.354, show that Fcount is greater than Ftable. Job pressure and work environment variables have a positive and significant effect on employee performance.
EFEKTIVITAS SOSIAL MEDIA DAN PEMASARAN INTERAKTIF TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK LOKAL Nisrina Syawaliyah; Asep Muhamad Ramdan; Dicky Jhoansyah
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 14 No 1: Performance: Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v14i1.2614

Abstract

This research was conducted to measure how much influence the effectiveness of social media and interactive marketing influences consumer purchasing decisions. The method used in this research is descriptive and associative with a quantitative approach. The population in this study is made up of users of TikTok Luxcrime's followers in Sukabumi city, using the probability sample method. When conducting this study, 400 respondents were given online questionnaires. The analysis technique employs multiple linear regression with simultaneous and partial influence methods. The findings of this study indicate that the effectiveness of social media on purchasing decisions has a positive and significant impact. Furthermore, interactive marketing positively and significantly impacts purchasing decisions.
IMPLEMENTATION OF BLUE OCEAN STRATEGY IN WINNING BUSINESS COMPETITION (CASE STUDY AT PT. TELKOM INDONESIA Tbk, WITEL SUKABUMI) Aji Heryana Fasmala; Asep Muhamad Ramdan; Sopyan Saori
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 14 No 2: Performance: Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v14i2.2680

Abstract

Competition in the internet service industry in Indonesia has increased along with the demands and needs of the community. This is due to the development of technology that is increasingly advanced and rapid and raises the need to use the internet for every human activity. So there needs to be changes - changes in the right strategy to win business competition. This study aims to determine the Blue Ocean Strategy at PT. Telekomunikasi Indonesia Tbk, Witel Sukabumi in winning business competition. Informants in this study were Telkom Witel Sukabumi Strategy Manager, Strategy Manager Staff and HRD Staff Telkom Witel Sukabumi and Telkom Witel Sukabumi Customers. This study uses a qualitative method with a case study approach. Data collection techniques using observation, interviews and documentation. Technical data analysis through data reduction procedures, data presentation, and drawing or verifying conclusions. Data validation techniques in this study used source triangulation, technical triangulation and time triangulation. The results of the study show that Telkom is in a fairly tight competitive position but has the potential to move towards the blue ocean area, by using a blue ocean analysis framework, namely a four-step framework, a strategy canvas, and also implementing blue ocean principles will show that telkom witel sukabumi won business competition in fiber optic internet.
ANALISIS PRICE DISCOUNT TERHADAP ONLINE IMPULSE BUYING MELALUI BRAND TRUST SEBAGAI VARIABEL MEDIASI PADA PRODUK KECANTIKAN LOKAL Ayudiya Natasya; Asep Muhamad Ramdan; Faizal Mulia Z
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 14 No 2: Performance: Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v14i2.3439

Abstract

Industri kecantikan secara umum mengalami pertumbuhan pesat, didorog oleh perkembangan inovasi teknologi yang memenuhi kebutuhan konsumen dalam merawat dan meningkatkan penampilan diri. Inovasi ini mencakup berbagai produk kecantikan, termasuk perawatan tubuh yang semakin diminati. Peningkatan jumlah merek produk perawatan tubuh menyebabkan persaingan yang signifikan dalam menarik minat konsumen. Scarlett, sebagai salah satu brand produk perawatan tubuh, tidak selalu menjadi pilihan utama dalam pembelian online. Hal ini berdampak pada menurunnya minat pembelian impulsif terhadap produk perawatan tubuh scarlett di platform marketplace. Penelitian ini bertujuan untuk mengetahui pengaruh mediasi kepercayaan merek dalam hubungan diskon terhadap pembelian impulsif secara online. Metode penelitian yang digunakan yaitu metode kuantitatif dengan pendekatan deskriptif asosiatif. Teknik sampel yang digunakan adalah probability sampling dengan menyebarkan kuesioner kepada 200 konsumen body care scarlett di Kota Sukabumi. Teknik analisis data menggunakan Structural Equation Modeling (SEM) dengan bantuan software AMOS. Hasil penelitian menunjukan bahwa scarlett berhasil membangun diskon, kepercayaan merek dan pembelian impulsif secara online yang baik di mata konsumen body care scarlett. Diskon berpengaruh langsung dan signifikan terhadap kepercayaan merek, kepercayaan merek berpengaruh langsung dan signifikan terhadap pembelian impulsif secara online dan kepercayaan merek memediasi secara efektif dalam hubungan diskon terhadap pembelian impulsif secara online. Pengaruh hubungan langsung diskon terhadap pembelian impulsif secara online lebih kecil dibandingkan dengan pengaruh tidak langsung. Dengan demikian, dapat disimpulkan bahwa kepercayaan merek berperan sebagai mediator hubungan antara diskon terhadap pembelian impulsif secara online. The beauty industry in general is experiencing rapid growth, driven by the devoloment of technological innovations that meet consumer needs in caring for and improving their personal appearance. This innovation includes various beauty products, including body care which is increasingly in demand. The increase in the number of personal care product brands causes significant competition in attracting consumer interest and increases. Scarlett, as a body care product brand, is not always first choice for online purchasing. This has an impact on decreasing interest in online impulse buying of scarlett body care products on the marketplace platform. This research aims to determine the mediating influence of brand trust in the relationship between price discounts and online impulse buying. the research method used is a quantitative method whit an associative descriptive approach. The sampling technique used was probability sampling by distributing questionnaires to 200 scarlett body care consumers in sukabumi city. The data analysis technique uses structural equation modelling (SEM) with the help of AMOS software. The research results show that scarlett has succeeded in building price discount, brand trust and good online impulse buying in the eyes of scarlett body care consumers. Price discount have a direct and significant effect on brand trust, brand trust has a direct and significat effect on online impulse buying and brand trust mediates effectively in the relationship between price discounts and online impulse buying. The direct influence of price discount on online impulse buying is smaller than the indirect influence. Thus, it can be concluded that brand trust acts as a mediator in the relationship between price discount and online impulse buying.
Entrepreneurial Competence, Market Orientation, and Digital Literacy Impact on MSME Culinary Marketing Performance in Indonesia Asep Muhamad Ramdan; Leonita Siwiyanti; Kokom Komariah; Risma Nurmillah; Muhamad Arief Ramdhany
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3548

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are key drivers of economic growth, including in Sukabumi Regency, Indonesia, yet they face challenges in sustaining growth and enhancing competitiveness. This study examines the interplay of entrepreneurial competence, market orientation, and digital literacy in influencing MSME marketing performance. Employing a quantitative design, data were gathered from 370 MSME entrepreneurs via survey questionnaires. The analysis applied descriptive statistics and Structural Equation Modeling using the Partial Least Square (SEM-PLS) method to test hypotheses and explore relationships among variables. Findings reveal that entrepreneurial competence significantly affects marketing performance, both directly and indirectly through market orientation. Digital literacy strengthens the positive relationship between entrepreneurial competence and marketing performance. However, contrary to expectations, digital literacy does not significantly moderate the effect of market orientation on marketing performance. These results underscore the importance of entrepreneurial skills and digital capabilities in improving marketing outcomes. The study offers valuable implications for policymakers and support institutions to develop targeted programs that enhance entrepreneurial competence and digital literacy among MSMEs. Its originality lies in the integrated analysis of mediating and moderating effects, providing deeper insights into the determinants of marketing success in the MSME culinary sector.
The Effect of Employee Competency on Employee Performance with Intrinsic Motivation as a Mediation Variable Sana Rifatil Muna; Tetty Sufianty Zafar; Asep Muhamad Ramdan
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 4 (2026): JIMKES Edisi Juli 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i4.5534

Abstract

Business competition in the fashion retail sector requires companies to have employees with relevant competencies to achieve optimal performance. This study aims to analyze the effect of employee competency on employee performance with intrinsic motivation as a mediating variable. The study used a quantitative method with an explanatory approach. Data were collected through a Semantic Differential Scale questionnaire distributed to the entire population of 35 employees with a saturated sampling technique. Data analysis used Partial Least Squares-Structural Equation Modeling (PLS-SEM) with the help of SmartPLS 4 software. The results of the study indicate that employee competency has a positive and significant effect on intrinsic motivation, intrinsic motivation has a positive and significant effect on employee performance, and intrinsic motivation is proven to fully mediate the effect of employee competency on employee performance, where the direct effect of competency on performance is not significant. These findings indicate that increasing employee competency does not automatically improve performance but must first stimulate intrinsic motivation. This research contributes to practical implications for companies in designing competency development strategies and strengthening employee intrinsic motivation.
ANALISIS BRAND AMBASSADOR DAN CONTENT SOSIAL MEDIA MARKETING DALAM MENINGKATKAN MINAT BELI PRODUK FESYEN: Survei Pada Follower Instagram erigo Rizki Maulana Resya; Asep Muhamad Ramdan; R. Deni Muhammad Danial
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 10 No 1 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Fesyen merupakan penampilan seseorang pada fungsi pakaian sebagai kebutuhan. Pada saat ini dalam memasarkan produk fesyen sudah banyak menggunakan media online salah satunya platform Instragram. Yang memudahkan konsumen untuk leluasa menelusuri informasi, termasuk mengikuti tren pada saat ini. Penelitian ini bertujuan untuk mengetahui pengaruh brand ambassador dan content marketing terhadap minat beli produk fesyen. Penelitian ini menggunakan metode deskriptif dan asosiatif dengan pendekatan kuantitatif. Teknik pengambilan sampel dalam penelitian ini menggunakan proporsional stratified random sampling, dengan jumlah sampel 343 sebagai responden. Pengukuran pada penelitian ini menggunakan skala interval. Teknik analsis data yang digunakan pada penelitian ini adalah uji asumsi klasik, koefisien korelasi berganda, koefisien determinasi, regresi linear berganda, dan uji hipotesis simultan (uji F) dan secara parsial (uji T). Hasil penelitian ini menunjukan bahwa brand ambassador dan content marketing berpengaruh signifikan terhadap minat beli produk fesyen. Hal ini dibuktikan oleh nilai F hitung lebih besar dari F tabel. Secara parsial brand ambassador berpengaruh signifikan terhadap minat beli, hal ini dibuktikan oleh T hitung lebih besar dari T tabel. Kemudian content marketing berpengaruh signifikan terhadap minat beli, hal inipun dibuktikan dengan peroleh T hitung lebih besar dari T tabel dengan taraf signifikan 0,05.
Analisis Fitur Gawai Pintar Dan User Experience Terhadap Brand Trust Muhamad Reyhan Rahyadi; Asep Muhamad Ramdan; Nor Norisanti
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 10 No 1 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Gawai pintar adalah perangkat telepon yang memiliki kemampuan computer yang dilengkapi dengan system informasi yang canggih. Penelitian ini bertujuan untuk mengetahui pengaruh fitur dan user experience terhadap brand trust pada pengguna gawai pintar. Penelitian ini menggunakan metode deskriptif dan asosiatif dengan pendekatan kuantitatif. Metode pengambilan sampel dalam peneitian ini menggunakan Teknik proporsioal stratified random sampling, dengan jumlah sampel sebanyak 380 pengguna gawai pintar yang menjadi responden. Pengukuran dalam penelitian ini dilakukan dengan menggunakan skala interval. Metode analisis data yang digunakan meliputi uji asumsi klasik, koefisien determinasi, regresi liear berganda, serta uji hipotesis baik secara simultan (uji-F) maupun secara parsial (uji-T). Hasil penelitian ini menunjukan bahwa fitur maupun user experience berpengaruh dan signifikan terhadap brand trust pada pengguna gawai pintar. Temuan ini didukung oleh nilai F hitung yang lebih besar dari nilai F table. Secara khusus, fitur juga memiliki pengaruh dan signifikan terhadap brand trust, yang ditunjukan oleh nilai T hitung yang lebih besar dari T table. Kemudian, user experience juga memiliki pengaruh dan signifikan terhadap brand trust, yang didukung oleh nilai T hitung yang lebih besar dari nilai T table pada taraf signifikansi 0,05.
Analisis Big Five Personality Dan Self Control Terhadap Online Impulse buying Flash Sale Marketplace : Survei mahasiswa ummi pengguna shopee Abdul Gani; Asep Muhamad Ramdan; Faizal Mulia Z
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 10 No 1 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Manusia tidak akan pernah lepas dari rasa ingin memiliki baik itu sifatnya kebutuhan maupun keinginan. Era kemajuan teknologi saat ini seakan-akan semakin mendukung hasrat manusia untuk memenuhi kebutuhan maupun keinginan. Dengan melesatnya perkembangan teknologi cara manusia memenuhi hasratnya pun berubah dengan menggunakan teknologi. Salah satu dampak yang paling dirasakan akibat adanya disruptive innovation ini adalah adanya marketplace yaitu tempat yang mempertemukan penjual dan pembeli secara digital. Penggunaan marketplace dalam beberapa tahun terakhir terus meningkat, hal ini dibuktikan dengan angka transaksi yang makin tinggi yang memengaruhi manusia untuk melakukan pembelian secara mendadak (impulse buying). Penelitian ini bertujuan untuk mengetahui pengaruh big five personality dan self control terhadap impulse buying pada mahasiswa Universitas Muhamnmadiyah Sukabumi dengan menggunakan analisis regresi linear berganda. Jumlah sampel yang digunakan pada penelitian ini berjumlah 115. Dari hasil penelitian ini didapatkan bahwa big five personality berpengaruh terhadap impulse buying dan self control memiliki pengaruh positif terhadap impulse buying secara parsial. Secara bersama-sama variabel big five personality dan self control berpengaruh terhadap impulse buying.
Can Brand Ambassador Program Effectively Increase Online Purchase Intention? A Mediation Analysis Through Brand Awareness in Cloud Infrastructure Technology Industry Nyimas Nurfatimah; Asep Muhamad Ramdan; Sopyan Saori
Media Ekonomi dan Manajemen Vol 40, No 2 (2025): July 2025
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v40i2.6218

Abstract

Digital marketing through brand ambassadors is growing rapidly across various industries, including cloud computing industry. This study analyzes the effectiveness of brand ambassador programs on online purchase intention through brand awareness as a mediator. A quantitative approach with an explanatory research design was used on 250 Instagram followers of @idcloudhost through simple random sampling. Data were analyzed using Structural Equation Modeling (SEM) with IBM SPSS AMOS 22 Graphics software. Results showed a non-significant negative direct effect of brand ambassadors on online purchase intention. However, the indirect effect through brand awareness mediation created a significant positive relationship. These findings suggest that brand ambassadors alone are not strong enough to influence online purchase intention without first establishing brand awareness. This study concludes that PT. Cloud Hosting Indonesia's Brand Ambassador strategy, despite not involving celebrities, is effective in building brand awareness that drives online purchase intention. This research makes a significant contribution to knowledge development, particularly in marketing, by measuring the relationship between brand ambassadors and online purchase intention through brand awareness in the cloud infrastructure industry. This study also offers evaluations and recommendations for similar technology companies to implement brand ambassador programs to enhance online purchase intention through brand awareness.
Co-Authors A. Stephen Abdul Azis Haiqal Abdul Gani Acep Samsudin Ackbar Pirdaus Adinda Indriana Adistia Afra Maulia Ai Nurhalimah Aisha, Salsabil Aji Heryana Fasmala aljaidi, salha said Alwi Noer Muhamad Andini Widya Yasa Anggry Tri Hernizar anisa nurfitriani Anita Yuliana Annisa Nur Hidayah Apriliani Sya’diah Ariane Widi Wardah Asriyanik . Astriani Puji Lestari Aulia Agustian Ayi Muhyidin Ayudiya Natasya Azizah, Shella Farhatul Bayu Marga Nurmaulana Herwanto Clara Candra Komala Cut Ani Rohana Danial, Deni Muhammad Dara Balinda Utami Nur Islam Deni Muhammad Danial Deni Muhammad Danial Dicky Jhoansyah Dila Fadillah Dimas Putra Pratama Dina Apriani Elah Elah Elvira Dewi Santika Ema Hilma Meilani Eneng Susan Erik Candra Pertala Erry Sunarya Evrida hayati Fahmi Hidayahtullah Faizal Mulia Z Faizal Mulia Z Fajar Riza Ul Haq Famela Sophya Suciati Fany Mutia Rizki Farijah, Alni Nuraeni Farijah, Alni Nuraeni Fauzi, Hamdi Waslan Febriana Dwi Saputri Febriyan Subagya Fendira lutfianisa Feny Aldiana Fuji Siti Nurfitrah Gladis Sarah Aurelia Gunawan, Detia Halimatul Fitriah Hana Qurota A'yun Handawani, Aprilia Salsiah Hanifah, Bunga Haq, Qubaila Nurul Hasan Wirayuda Hendita Yosepa Ibnu Agung Permana Ike Rachmawati Ilfam Yaksi Ilham Budiman Indri Safitri Indri Safitri, Indri Intan Firmantiny Yulia Jasmine Balqist Jhoansyah , Dicky Juliaristanti, Vira Kambali, Laraswati Karin Maulia Sulaeman Koernia, Zahra Zakiyyah Kokom Komariah Kokom Komariah Komala, Clara Candra Leonita Siwiyanti Leonita Siwiyanti Lia Amelia Lienry Salsia Putri Suryadi lisa pebrila Lisda Lisda Lisnawati Lisnawati Lisnawati M. Arief Ramdhany Maria Ulpah Marsya Ma’ruvinna El-Mekka Rostianto Maulani, Almah Meidina Putri Sakinah Mella Azhar Nisrina Meysha Alyani Vinasti Mita Tri Utami Mochamad Raditya Hakim Mochammad Maulana Hasan Jaelani Muchammad Alfan Purnama Muhamad Alvi Irpansyah Muhamad Alvi Irpansyah Muhamad Arief Ramdhany Muhamad Reyhan Rahyadi Muhammad Fadhlan Nurfadillah Nabiel Salim Antariksa Nandy Gumilang M Nashif Fauzan Abdillah Nida Hopia Nisrina Syawaliyah Nor Norisanti Novy Anggraini Nur Ajeng Setia Wiguna Nurhalimah, Sifa Nurhamidah, Nadiza Septiyani Nuri Firdayanti Nurinda Rahmawati Nurmala, Resa Nurmillah, Risma Nyimas Nurfatimah Nyimas Safuroh Permadi, Intan Kamil Dwi Prilla Waristina Gunarto Purwaningsih, Fitriana Ayu Putri Hawa Alkatiri R Deni Muhammad Danial Rahmadhani, Aqiela Rahmah Ummi Ramdani, Nugi M. Rani Santika Ranti Nuraeni Ratu Siti Azzahra Nur Alya Rayhan Ar Rasyid Reni Uniana Reny Sukmawani Resa Nurmala Resha Afrilla Respi Saputri Restu, Wulan Fuji Reza Aditya Nurmada Ria Ulvia Erza Riana Afriansyah Ridha Kholidah Rifad Hidayah Pangestu Rihan Rahmawati Rijaldi, Sya'rony Muhammad Risma Nurmillah Riyadhusyifa Alwi Hidayat Rizki Maulana Resya Rosanti Rosanti Salia Zahra Maulida Salma Tamsyiatissanusiyah Salsabil Aisha Sami Raras Sana Rifatil Muna Sandra Dwi Pratiwi Sansan Nurhasanah Santika, Elvira Dewi Santika, Rani Saputri, Respi Seira Aryatilandi Selfia Ratna Kasih Selfia Ratna Kasih selvi rahmawati Septiani, Fanysa Shafrizal Muhammad Zen Shindi Rahma Fhatika Siska Oktavia Sita Nurwahidah Siti Nuraminah Siti Nurlela Sari Sonia Firdaus Sopyan Saori Sopyan Sauri Sri Fitri Widianingsih Sri Nuranti Sri Tania Nurhasanah Suandi, Zeri Fratama Suciati, Famela Sophya Sunarya, Erry Syalwa Amelia Syifa Intan Celsi Amelia T. Venkatesan Tarisa Nur Fadilah Tegar Maulidi Putra Tetty Sufianty Zafar Tetty Sufianty Zafar Tuti Mulyani Ulfah Siti Lathiifah Ummi, Rahmah Utami Qaulan Tsaqila Vira Juliaristanti Wenny Amelina Wulan Fuji Restu Wulan Puspitasari Wulansari, Febi Yanti Lestari Pujiastuti Yeni Nur Apriliyani Yosepa, Hendita Yunita Dwi Adzani Mahrifa Zakilla Stephania Surahman