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All Journal Buletin Studi Ekonomi E-Jurnal Ekonomi dan Bisnis Universitas Udayana Jurnal Ilmu Manajemen (JIM) Jurnal Ilmu Sosial dan Humaniora Ekuitas: Jurnal Pendidikan Ekonomi Media Ekonomi dan Manajemen Dia: Jurnal Administrasi Publik AKSES: Jurnal Ekonomi dan Bisnis An-Nisbah: Jurnal Ekonomi Syariah Business UHO: Jurnal Administrasi Bisnis Journal of Economic, Bussines and Accounting (COSTING) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Jurnal Inovasi Bisnis (Inovbiz) Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Islamic Management: Jurnal Manajemen Pendidikan Islam Martabe : Jurnal Pengabdian Kepada Masyarakat Sketsa Bisnis Jurnal Riset Inspirasi Manajemen dan Kewirausahaan OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Almana : Jurnal Manajemen dan Bisnis E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis JMD: Jurnal Riset Manajemen & Bisnis Dewantara Dedication : Jurnal Pengabdian Masyarakat Kumawula: Jurnal Pengabdian Kepada Masyarakat JURNAL EKOBIS DEWANTARA ACADEMICS IN ACTION Journal of Community Empowerment JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Syntax Idea HIRARKI : Jurnal Ilmiah Manajemen Dan Bisnis Dinasti International Journal of Education Management and Social Science Performance : Jurnal Bisnis dan Akuntansi Al-Kharaj: Journal of Islamic Economic and Business Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan BUDGETING : Journal of Business, Management and Accounting Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management and Bussines (JOMB) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Annals of Human Resource Management Research e-Jurnal Apresiasi Ekonomi Dedication : Jurnal Pengabdian Masyarakat Journal of Economics and Management Scienties Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Ekuitas Jurnal Pnedidikan Ekonomi An-Nisbah: Jurnal Ekonomi Syariah Journal of Ekonomics, Finance, and Management Studies

Asep Muhamad Ramdan

Universitas Muhammadiyah Sukabumi

Author-ID : 2461717

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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Kapabilitas Pemasaran dalam Meningkatkan Kinerja Pemasaran pada Coffee Shop Famela Sophya Suciati; R. Deni Muhammad Danial; Asep Muhamad Ramdan
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 8 No. 1 (2020)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v8i1.24419

The purpose of this research is to determine the effect of marketing capabilities in improving marketing performance. The method in this research uses a quantitative method with an associative approach. This research uses a sample of 37 coffee shops with the owner being the respondent. The technique in order to collect a number of data used for this research is primary data, namely observation, interviews and questionnaires and secondary data used is literature study. This research conducts testing to determine the valid and reliable data used. The technique to process a number of data is done using the correlation coefficient test, the coefficient of determination test, the simple linear regression test and the hypothesis test used is the significance test (T test). The conclusions of this research indicate that there is a significant influence of the marketing capability variable on marketing performance.

Peran Kesadaran Halal dan Efektivitas Iklan Youtube Terhadap Minat Pembelian Kosmetik Sariayu Elvira Dewi Santika; Asep Muhamad Ramdan; Deni Muhammad Danial
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 9 No. 1 (2021)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v9i1.30638

This study aims to determine the effect of halal awareness and advertising effectiveness on purchase intention. The data analysis technique used is multiple linear regression analysis and non-prbability sampling techniques. Data collection was done by distributing questionnaires using google form to 103 respondents in Sukabumi and data process using IBM SPSS software version 24. The simultaneously and partially halal awareness and advertising effectiveness on purchase intentions had a significant and positive effect on purchase intentions. The results of the F test, namely the value of Fcount 75,727 > 3,08 shows that Fcount is greater than Ftable and the results of the correlation in this study have a very strong value, namely 0,776 it can show that from each variable there is an influence between the halal awareness variable and the effectiveness of advertising on buying interest. The results of the t-test, which is 6.908 > 1.983, show that Tcount is greater than Ttable, so it can be concluded that the halal awareness and advertising effectiveness variables have a significant influence on buying interest.

Peran Social Media Marketing dan Brand Awareness terhadap Brand Commitment Prilla Waristina Gunarto; Asep Muhamad Ramdan; Faizal Mulia Z
AKSES: Jurnal Ekonomi dan Bisnis Vol 15, No 1 (2020): AKSES: JURNAL EKONOMI DAN BISNIS
Publisher : Universitas Wahid Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/akses.v15i1.3358

Tujuan penelitian ini adalah untuk mengukur seberapa besar pengaruh social media marketing dan brand awareness terhadap brand commitment. Variabel yang digunakan dalam penelitian ini yaitu social media marketing (X1), brand awareness (X2) dan brand commitment (Y). Adapun metode yang digunakan dalam penelitian ini adalah menggunakan non probability sampling dengan melakukan penyebaran kuesioner sebanyak 150 responden kepada konsumen banana kencana yang membeli melalui instagram. Terknik analisa data yang dugunakan yaitu regresi linear berganda dimana dalam metode ini menggunakan metode pengaruh secara parsial dan pengaruh secara simultan. Hasil yang didapatkan menunjukan adanya pengaruh yang positif dan signifikan antara social media marketing dan brand awareness terhadap brand commitment. Kata kunci : Social Media Marketing, Brand Awareness, Brand Commitment.

Peran Produk Wisata dan Citra Destinasi terhadap Keputusan Berkunjung Wisatawan Indri Safitri; Asep M. Ramdan; Erry Sunarya
Jurnal Ilmu Manajemen Vol 8 No 3 (2020)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

The purpose of this study is to determine the role of tourism products and destination image of tourists visiting decision. The method in this study uses a type of probability sampling, including simple random sampling with a sample of 200 respondents. The analysis technique used is multiple linier regression analysis, coefficient of determination, simultaneous model testing (F test), and partial hypothesis testing (T test). T test result shower that tourism products had a positive and significant effect on visiting decisions, destination image had a positive and significant effect on visiting decisions.The F test results the probability value sig. 0,000 < 0,05 which means that the F test can be accepted and shows the influence simultaneously. Based on the results of the coefficient of determination test obtained a value of 0,596 can be interpreted that the influence of tourism products and destination image on the decision of visiting that is equal to 59,6%, the remaining 40,4 % is influenced by other factors not explained this study.

Pengembangan Sumber Daya Manusia (SDM) terhadap Tingkat Etos Kerja Karyawan pada Hotel Santika Sukabumi Hendita Yosepa; Acep Samsudin; Asep Muhamad Ramdan
Jurnal Ilmu Manajemen Vol 8 No 3 (2020)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Banking health is very important to be maintained because banks play an important role in society, especially as increasing the country's economic growth. This study aims to examine the effect of risk-based bank rating on financial distress. The risk-based bank rating ratio consists of risk profiles proxied by NPL and LDR, good corporate governance proxied by the size of the board directors and independent commissioners, earnings proxied by ROA, ROE, BOPO, and NIM, and capital proxied by CAR. The yardstick used in this research is the bankometer model. The research year is 6 years from 2013-2018. The population was all non-foreign exchange banks, amounting to 30. The sample was determined using purposive sampling, find 20 non-foreign exchange with data analysis techniques using logistic regression. Research data using SPSS 25. The results of the study found the influence of LDR, size of the board directors, NIM, and CAR. LDR ratio has a significant negative effect, board size has a significant positive effect, NIM has a significant negative effect, and CAR has a significant negative effect on financial distress. This because the fourth variable had an important thing on liquidity, independent oversight, interest income, and capital adequacy. Whereas NPL, independent commissioners, ROA, ROE, and BOPO do not affect financial distress. This because the value of each variable already appropriate with Bank Indonesia determination and it summed up that Non-Foreign Exchange Bank already apply it well. This shows that risk-based bank ratings can be a parameter of bank health.

MENGUKUR LOYALITAS KONSUMEN MELALUI EKUITAS MEREK PADA PRODUK KOSMETIK Tuti Mulyani; Asep Muhamad Ramdan; Acep Samsudin
JURNAL EKOBIS DEWANTARA Vol 3 No 2 (2020): JURNAL EKOBIS DEWANTARA
Publisher : Program Studi Manajemen Fakultas Ekonomi UST

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/ed_en.v3i2.1753

The purpose of this study is to measure how much influence brand equity has on consumer loyalty. The variables in this research are brand awareness (X1), perceived quality (X2), brand association (X3), brand loyalty (X4) and consumer loyalty (Y). The method used is quantitative research methods with an associative approach by spreading to 150 female respondents aged 25-35 years. Consumer loyalty is influenced by brand equity while others are influenced by other variables examined in this study. There is a relationship between the Brand Equity dimension to Consumer Loyalty. Of the overall brand equity variables, there is one variable that has no effect and is not significant on consumer loyalty, namely perceived quality and the most influential on consumer loyalty is brand loyalty.

Minat Beli Kaum Milenial Pengguna Instagram Selfia Ratna Kasih; Asep M. Ramdan; Acep Samsudin
JURNAL EKOBIS DEWANTARA Vol 3 No 1 (2020): JURNAL EKOBIS DEWANTARA
Publisher : Program Studi Manajemen Fakultas Ekonomi UST

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/ed_en.v3i1.1628

The purpose from this reaserch is for measuring how much the influence of social media like instagram and confidence of customers so millennial interest to buy. Variabel of this research is media social instagram (x1), consumer trust (x2), and purchase intention millennials (y), methods that used in this research is quantitative methods with associative approach, with sharing questioner by online as much 359 to millennials who have productive age. There also analysis. Goals from analysis test showing media social instagram and consumer trust has significant effect to purchase intention millennials and goals of mediation hypothesis test showing that variable consumer trust mediating social media instagram to purchase intention millenial.

Measuring Brand Emotional in Increasing Brand Loyalty Anita Yuliana; Asep Muhamad Ramdan; Acep Samsudin
Almana : Jurnal Manajemen dan Bisnis Vol 5 No 2 (2021): August
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana

Brand loyalty has an important role in advancing a product so that consumers remain loyal in choosing the product that is being marketed. The research aims to determine the effect of brand emotion on brand loyalty. The data analysis technique used is simple linear regression analysis and using non-probability sampling techniques. The data was collected by distributing questionnaires using Google Form and 130 respondents were used in the city of Sukabumi. This research data processing using IBM SPSS version 24 software. The results of this research indicate simultaneously and partially that brand emotion has a positive influence on brand loyalty. The results of the f-test, namely from the value of count fount 309.253> 3.07 show that count is greater than the table and the correlation results in this study have a very high value, namely 0.841.

Strength of Product Quality to Improve Competitiveness Muchammad Alfan Purnama; Erry Sunarya; Asep Muhamad Ramdan
Almana : Jurnal Manajemen dan Bisnis Vol 5 No 3 (2021): December
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana

In the background here, the problem is that the dependent variable is competitiveness and the independent variable is product quality. The purpose of this study was to determine the effect of differentiation strategies on the competitiveness of domino's pizza in Sukabumi. This research uses quantitative methods. The population in this study were Domino's pizza consumers in the city of Sukabumi and the sample used was 100 respondents. The data analysis technique used is simple linear regression analysis and the sampling technique used is probability sampling. The results of this study indicate that the differentiation strategy has a significant and positive influence on competitiveness. The results of the F test, namely the value of Fcount 374,749> 3.09 indicate that Fcount is greater than Ftable and the results of the correlation in this study have a very strong and high value of 0.890, so it can be concluded that the variable product quality influences competitiveness. Domino's pizza Sukabumi.

Marketing Glocalization Concept Dalam Menarik Minat Beli Kalangan Bridgehead Salsabil Aisha; Asep Muhamad Ramdan; Dicky Jhoansyah
Syntax Idea Vol 2 No 7 (2020): Syntax Idea
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/syntax-idea.v2i7.456

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh Marketing glokalisasi (X1) dan Daya tarik konten iklan (X2) restoran cepat saji terhadap minat beli kalangan Bridgehead. Dimana kalangan Bridgehead yang dimaksud pada penelitian ini adalah kalangan Mahasiswa yaitu Mahasiswa Universitas Muhammadiyah Sukabumi. Jenis metode penelitian pada penelitian ini ialah metode penelitian kuantitatif dengan pendekatan Asosiatif. Teknik analisis data yang digunakan menggunakan teknik analisis regresi linear berganda dengan sebaran Kuisioner kepada 200 orang responden. Hasil penelitian menggambarkan bahwa melalui Uji F dapat diketahui bahwa terdapat pengaruh yang serentak dan signifikan. Melalui Uji T dapat diketahui bahwa Marketing glokalisasi (X1) tidak berpengaruh signifikan terhadap minat beli (Y). Daya tarik konten iklan berpengaruh signifikan terhadap minat beli (Y).

Co-Authors Abdul Azis Haiqal Acep Samsudin Ackbar Pirdaus Adinda Indriana Adistia Afra Maulia Ai Nurhalimah Aisha, Salsabil aljaidi, salha said Alwi Noer Muhamad Andini Widya Yasa Anggry Tri Hernizar anisa nurfitriani Anita Yuliana Antariksa, Nabiel Salim Apriliani Sya’diah Asriyanik . Astriani Puji Lestari Aulia Agustian Ayi Muhyidin Azizah, Shella Farhatul Clara Candra Komala Cut Ani Rohana Danial, Deni Muhammad Dara Balinda Utami Nur Islam Deni Muhammad Danial Dicky Jhoansyah Dina Apriani Elah Elah Elvira Dewi Santika Ema Hilma Meilani Eneng Susan Erik Candra Pertala Erry Sunarya Evrida hayati Fahmi Hidayahtullah Faizal Mulia Z Faizal Mulia Z Fajar Riza Ul Haq, Fajar Riza Famela Sophya Suciati Fany Mutia Rizki Farijah, Alni Nuraeni Farijah, Alni Nuraeni Fasmala, Aji Heryana Fauzi, Hamdi Waslan Febriyan Subagya Fendira lutfianisa Feny Aldiana Fuji Siti Nurfitrah Gladis Sarah Aurelia Halimatul Fitriah Hana Qurota A'yun Handawani, Aprilia Salsiah Hanifah, Bunga Haq, Qubaila Nurul Hasan Wirayuda Hendita Yosepa Herwanto, Bayu Marga Nurmaulana Hidayah, Annisa Nur Ibnu Agung Permana Ike Rachmawati Ilfam Yaksi Ilham Budiman Indri Safitri Indri Safitri, Indri Intan Firmantiny Yulia Jasmine Balqist Juliaristanti, Vira Kambali, Laraswati Karin Maulia Sulaeman Koernia, Zahra Zakiyyah Kokom Komariah Kokom Komariah Komala, Clara Candra Leonita Siwiyanti Leonita Siwiyanti Lestari, Nurila Ayu Lia Amelia Lienry Salsia Putri Suryadi lisa pebrila Lisda Lisda Lisnawati Lisnawati Lisnawati M. Arief Ramdhany Maria Ulpah Marsya Ma’ruvinna El-Mekka Rostianto Maulani, Almah Mella Azhar Nisrina Meysha Alyani Vinasti Mita Tri Utami Mochammad Maulana Hasan Jaelani Muchammad Alfan Purnama Muhamad Alvi Irpansyah Muhamad Alvi Irpansyah Muhamad Arief Ramdhany Nandy Gumilang M Nashif Fauzan Abdillah Natasya, Ayudiya Nor Norisanti Novy Anggraini Nur Ajeng Setia Wiguna Nuraeni, Ranti Nurfatimah, Nyimas Nurhalimah, Sifa Nurhamidah, Nadiza Septiyani Nuri Firdayanti Nurinda Rahmawati Nurmala, Resa Nurmillah, Risma Permadi, Intan Kamil Dwi Prilla Waristina Gunarto Purwaningsih, Fitriana Ayu Putri Hawa Alkatiri R Deni Muhammad Danial Rahmadhani, Aqiela Rahmah Ummi Ramdani, Nugi M. Rani Santika Rayhan Ar Rasyid Reni Uniana Reny Sukmawani Resa Nurmala Resha Afrilla Respi Saputri Restu, Wulan Fuji Reza Aditya Nurmada Ria Ulvia Erza Riana Afriansyah Ridha Kholidah Rihan Rahmawati Rijaldi, Sya'rony Muhammad Risma Nurmillah Rosanti Rosanti Salia Zahra Maulida Salma Tamsyiatissanusiyah Salsabil Aisha Sami Raras Sandra Dwi Pratiwi Sansan Nurhasanah Santika, Elvira Dewi Santika, Rani Saputri, Respi Seira Aryatilandi Selfia Ratna Kasih Selfia Ratna Kasih selvi rahmawati Septiani, Fanysa Siska Oktavia Sita Nurwahidah Siti Nuraminah Siti Nurlela Sari Sonia Firdaus Sopyan Saori Sopyan Sauri Sri Fitri Widianingsih Sri Nuranti Sri Tania Nurhasanah Suandi, Zeri Fratama Suciati, Famela Sophya Sulaeman, Karin Maulia Sunarya, Erry Surahman, Zakilla Stephania Syawaliyah, Nisrina Tarisa Nur Fadilah Tegar Maulidi Putra Tetty Sufianty Zafar Tuti Mulyani Ulfah Siti Lathiifah Ummi, Rahmah Utami Qaulan Tsaqila Vira Juliaristanti Wenny Amelina Wulan Fuji Restu Wulan Puspitasari Wulansari, Febi Yeni Nur Apriliyani Yosepa, Hendita Zafar, Tetty Sufianty

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