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All Journal Maspari Journal Jurnal Al Bayan: Jurnal Jurusan Pendidikan Bahasa Arab Ihya al-Arabiyah: Jurnal Pendidikan Bahasa dan Sastra Arab Nady al-Adab JURNAL ILMU BUDAYA Jurnal Penelitian Sains QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama Arabi : Journal of Arabic Studies Langkawi: Journal of The Association for Arabic and English Poltekita : Jurnal Ilmu Kesehatan Jurnal Idiomatik: Jurnal Pendidikan Bahasa dan Sastra Indonesia Khazanah Pengabdian INDONESIA: Jurnal Pembelajaran Bahasa dan Sastra Indonesia Jurnal Sinestesia Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Nuances of Indonesian Language Jurnal Edukasi Khatulistiwa : Pembelajaran Bahasa dan Sastra Indonesia Journal of Innovation Research and Knowledge Journal of General Education and Humanities Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Journal of Language and Literature Studies La Ogi : English Language Journal Jurnal Sarjana Ilmu Budaya Jurnal Informasi Pengabdian Masyarakat Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Jurnal Ilmu Pengetahuan dan Teknologi Bagi Masyarakat AUFKLARUNG: Jurnal Kajian Bahasa, Sastra Indonesia, dan Pembelajarannya
Andi Agussalim
Fakultas Ilmu Budaya, Universitas Hasanuddin
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Representasi Nilai Moral dalam Iklan Kellogg's Noodles: Sebuah Kajian Semiotika Charles Sanders Peirce Nurhidayah Asgar; Sitti Wahidah Masnani; Andi Agussalim
Nady Al-Adab : Jurnal Bahasa Arab Vol. 23 No. 2 (2026): Nady al-Adab
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/jna.v23i2.52660

Abstract

Penelitian ini dilatarbelakangi adanya berbagai tanda verbal dan non-verbal yang ditampilkan oleh pengiklan dalam Iklan Kellogg’s Noodles namun belum diketahui maknanya serta pesan apa yang disampaikan dalam setiap scene yang ditampilkan.  Tujuan dari penelitian ini adalah (1) Menganalisis tanda verbal dan non-verbal dalam iklan كيلوجز نودلز طعم قلب الدنيا berdasarkan Semiotika CS Peirce. (2) Menganalisis nilai moral yang terkandung dalam iklan كيلوجز نودلز طعم قلب الدنيا.  Dalam penelitian terhadap “Iklan Kellogg’s Noodles”, peneliti mengumpulkan data-data untuk mendukung hasil penulisan dengan menggunakan metode penelitian kepustakaan (library research) dengan teknik Simak bebas cakap.  Teknik simak merupakan salah satu jenis teknik pengumpulan data dari penggunaan bahasa, baik secara verbal maupun non-verbal. Peneliti tidak berpartisipasi dalam percakapan dengan sumber data. Peneliti hanya berperan sebagai penyimak karena data bebentuk video. Langkah selanjutnya adalah teknik catat yaitu mencatat informasi atau data yang diperoleh dari objek yang diteliti. Hasil penelitian menunjukkan bahwa terdapat Nilai-nilai Moral dalam iklan berupa (1) Sikap sikap hormat dan kelembutan dalam berkomunikasi, (2) Prioritas Utama dalam pengambilan keputusan makanan, (3) Kejujuran dan Transparansi, (4) Keharmonisan dan Kebahagiaan Keluarga, (5) Bertindak bijaksana terhadap manipulasi bahasa, (6) Pentingnya pemahaman kesehatan dalam mengonsumsi makanan, (7) Sikap terbuka dan prasangka baik, dan (8) Kepercayaan dalam Keberagaman. Nilai-nilai moral tersebut ditemukan berdasarkan penjabaran penjelasan makna tanda verbal dan non-verbal dalam Iklan Kellogg’s Noodles menggunakan pendekatan Semiotika CS Peirce.
ANALISIS SEMIOTIKA RIFFATERRE TERHADAP LAGU ATUNA TUFULI KARYA REMI BANDALI Muhammad Nurfaizi Yuhmansyah; Sitti Wahidah Masnani; Haeruddin Haeruddin; Andi Agussalim; Mujadilah Nur
Ihya al-Arabiyah: Jurnal Pendidikan Bahasa dan Sastra Arab Vol 10, No 1 (2024)
Publisher : Universitas Islam Negeri Sumatera Utara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30821/ihya.v10i1.24138

Abstract

Songs are a form of oral literature capable of conveying messages through language and music. This study analyzes the meaning of the lyrics in Atuna Tufuli, popularized by Shirine, using Michael Riffaterre's semiotic theory of poetry. The research aims to uncover meaning through four key elements: displacing, distorting, and creating meaning; heuristic and hermeneutic reading; matrix; and model and hypogram. This descriptive-qualitative research employs a library study approach. The findings show that the lyrics convey complex expressions of love and longing through indirect expression. Heuristic and hermeneutic readings reveal restrained emotional expressions. The matrix emphasizes the desire of children in conflict areas to live in peace and freedom. The model and hypogram indicate intertextual connections with universal themes of longing for a normal childhood and peace-elements also found in classical Arabic poetry. These recurring themes evoke empathy and reflect a broader call for attention to children affected by war and violence.
A Semantic Analysis of the Root [س-ل-م] and Its Derivatives in the Qur'an: A Case Study of the Indonesian Ministry of Religious Affairs Qur'an Translation Ramadhan, Rezky; Haeruddin, Haeruddin; Baso, Yusring Sanusi; Andi, Agussalim
Journal of Language and Literature Studies Vol. 6 No. 1 (2026): March
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jolls.v6i1.4710

Abstract

In the Qur'an, changes in morphological patterns (wazan) not only produce grammatical variations, but also give birth to differences in meaning. One of the most productive roots in the Qur'an is the root [س-ل-م], which gives birth to various derivations. The word سلم is often interpreted in a limited way as "peace" or "Islam". This study aims to identify all derivations  of the root [س-ل-م], classify its morphological form, and analyze its core meaning and semantic development in the translation of the Qur'an of the Ministry of Religion of the Republic of Indonesia. This study uses a qualitative-descriptive design with a morpho-semantic approach. Data were collected through a documentation technique by tracing all Qur'anic verses containing derivatives of the root, then analyzed through the stages of identification, morphological classification, determination of core meaning, and contextual analysis. The results showed that the root س-ل-م (s-l-m) appeared 140 times with 16 derivative forms, dominated by the nominal form (112 data) rather than the verbal (28 data). Semantically, these roots form a network of meanings that include existential salvation, spiritual surrender, theological systems (Islam), collective identity (Muslim), social peace, and cosmic surrender. This study confirms that the concept of salvation in the Qur'an is multidimensional and linguistically structured.
Co-Authors Ahmad Mujahid, Ahmad Ahmad, Fadlan Alimuddin, Muhammad Ali Amalia Dzulqaidah Andi Abdul Hamzah Andi Nilawati Usman Andy Irawan arifin tahir Asagaf, Muhammad Naufal Azis Azis Azis, Azis Bahri, Muhammad Adhiem Baso, Yusring S. Burhan Kadir Cahyani, Mintresia Astri Dzulqaidah, Amalia Elizabet C Jusuf Fadlan Ahmad Faridah Rahman Faridah Rahman Firmansyah Gusnawaty Gusnawaty* Haeriyyah, Haeriyyah Haeruddin Haeruddin Haeruddin Haeruddin Hamka, Inka Pratiwi Hartoni . Hasmiati Hasniar Hasniar, Hasniar Hery Widijanto Ibrahim Ibrahim Inayah Amaliah Mutmainnah Isnaini Isnaini Jamil Jamil Jilan Dzakirah, Dzakiah Juhardi Juhardi Kasmawati Kasmawati Kusmaladewi Kusmaladewi Lukman, A. M. Khomaeny M.Aras, Nur Azizah Martira Maddeppungeng Muh. Alwi Muh. Bintang Rahmadhani Antasar Muhammad Alwi Muhammad Anwar Muhammad Hasyim Muhammad Nurfaizi Yuhmansyah Muhammad Nurfaizi Yuhmansyah Muhammad Rahmat Alimuddin Muhammad Rahmat Alimuddin* Muhammad Ridwan Muhammad Ridwan Mujadilah Nur Mutawalli, Munif Nadiana, Alfira Najmuddin H. Abd Safa Najmuddin H. Abd. Safa Najmuddin H. Abd. Safa Nur Kamila Saleh Nur, Mujadilah Nurhidayah Asgar Nurul Fadila Nurul Fadilah Idrus Nurul Hasanah Nurul Ishlah Maulida Nurul Izzah Mujahidah Rahmayanti Rukmana, Sri Ramadhan, Rezky Renold Risky, Achmad Risnashari Risnashari risnashari, Risnashari Rudy Yusuf Rukmana, Apriliah Saleh, Firman Sanusi Baso, Yusring Sharvianty Arifuddin siti Siti Julfiah Sitti Nurjannah Sitti Wahidah Masnani Supratman Supratman Supratman Vieriawan, Andi Widiyawati Nasir, Nur Putri Yuliana Yuliana Yusring Sanusi B. Yusring Sanusi Baso Yusring Sanusi Baso Yusring Sanusi Baso Yusring Sanusi Baso, Yusring Sanusi Yusuf Yusuf Zuhriah Zuhriah Zuhriah Zuhriah