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Adaptation of The Creative Economy: Consumer Perception On Digital Transformation of Culinary SMEs In Langsa City Lubis, Nasrul Kahfi; Rosalina, Dhian; Zati, Muhammad Rizqi
MIMBAR : Jurnal Sosial dan Pembangunan Volume 39, No. 1, (June 2023) [Accredited Sinta 2, No 10/E/KPT/2019]
Publisher : UPT Publikasi Ilmiah (Universitas Islam Bandung)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mimbar.v39i1.2095

Abstract

Digitalization is a must to maintain business consistency In the era of pandemics and technological advance. The culinary sector in Langsa City continues to grow, with a wide market ranging from students, students, and households, to industry causing several culinary destinations such as traditional and modern cafes to gain public interest. This study aims to analyze 1) How to adapt the digital transformation of SMEs in the culinary sub-sector in Langsa City, and 2) How is the creativity of the culinary sub-sector actors in the digital transformation adaptation period. This research method was descriptive and quantitative. The respondents of this research are one hundred people who are culinary consumers of Langsa city. Two aspects were measured in the research: digital transformation and innovation carried out by culinary SMEs. The results show that the Culinary SMEs in Langsa City has adapted to digital transformation in their business well. Culinary SMEs show that they have been innovating and being creative in the products offered. Product innovations ranging from taste, packaging, size, and so on are considered quite good and competitive, this shows that SMEs can adapt to compete in the culinary subsector.
THE INFLUENCE OF WORK DISCIPLINE, JOB TRAINING AND INCENTIVES ON EMPLOYEE PERFORMANCE Muhammad Rizqi Zati; Syardiansah Syardiansah; Juliana Dewi Sri Wahyuni
CAPITAL: Jurnal Ekonomi dan Manajemen Vol. 8 No. 1 (2024)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/capital.v8i1.18977

Abstract

Abstract:This study sought to ascertain how incentives, job training, and work discipline affected the performance of PERUMDA Water Drinking Tirta Tamiang staff. 43 PERUMDA Water Drinking Tirta Tamiang permanent employees form the saturated sample for this study. Multiple linear regression analysis and the traditional assumption test were utilized in the data analysis approach. The coefficient of determination test, t test, and F test were then employed as a proof of hypothesis. According to the results of the coefficient of determination test, 59.2% of the performance factors of the PERUMDA Air Drinking Tirta Tamiang employees may be explained by work discipline, job training, and incentives, while 40.8% can be impacted by other variables not included in this study. The outcomes of the The t-test results demonstrate that work discipline, job training, and incentives all significantly affect how well PERUMDA Water Drinking Tirta Tamiang personnel perform. The f test results show that incentives, job training, and work discipline all have a major impact on how well employees perform at PERUMDA Water Drinking Tirta Tamiang.Keywords: Work Discipline, Job Training, Incentives and Performance
IMPACT OF MOTIVATIONAL FACTOR ON PERFORMANCE OF INDUSTRY, TRADE, COOPERATIVE, AND SME SERVICE EMPLOYEES IN LANGSA CITY Zati, Muhammad Rizqi; Rosalina, Dhian; Renita, Renita
Jurnal Apresiasi Ekonomi Vol 12, No 1 (2024)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v12i1.746

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The purpose of this study was to determine the effect of motivational factors consisting of transformational leadership, work motivation, and career development on employee performance at the Department of Industry, Trade, Cooperatives, and Small and Medium Enterprises in Langsa City. The census technique was used in this study, with the research respondents totaling fifty-five respondents with State Civil Apparatus status, with leaders excluded from the sample. The data analysis method used in this study is a multiple linear regression equation. The results of this study indicate that transformational leadership has no significant effect on performance. Work motivation has a positive and significant effect on employee performance, and HR development significantly affects performance.Keywords: Transformational leadership. Work motivation, career development, and performance
Physical Fitness Gymnastics Training for Improving the Quality of Physical Education Student Nova, Andi; Syahputra, Muhajjir; Fitria, Fitria; Surimeirian, M Anas; Roberto, Julio; M, Benny Aprial; Nofrizal, Dedi; Tantri, Afri; Zati, Muhammad Rizqi
Bubungan Tinggi: Jurnal Pengabdian Masyarakat Vol 7, No 1 (2025)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/btjpm.v7i1.13064

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Increasing the competence of graduates is one of the Merdeka campus programs contained in key performance indicators 1 and 2, namely obtaining decent work and experience outside the campus. Preparing the competence of graduates, the Physical Education study program conducts physical fitness gymnastics training in collaboration with the Aceh Provincial Dispora. The activity was carried out for three days at the Multipurpose Building of Universitas Samudra, from February 1 to 3, 2024. The method of implementing activities uses participatory Action Research (PAR) with five stages: Planning, Implementation, Analysis, Action, and Sustainability. Activities include initial tests, material submission, practice tests, evaluations, and recommendations. There were 30 participants in physical education at FKIP Universitas Samudra semester IV. The assessment results of the guide resource persons showed that 13 categories were excellent, 14 were good, and three were in the sufficient category. Participants with good categories totalling 13 people are recommended to become trainers in campus environments, gymnastics studios in Langsa City, and government and private institutions.
Pengaruh Kualitas Layanan, Lokasi Dan Fasilitas Terhadap Loyalitas Konsumen Mini Soccer Di Kota Medan Harrizki Amin; Muhammad Rizqi Zati; T. Putri Lindung Bulan
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 5: Juli 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i5.4572

Abstract

Tujuan penelitian ini untuk melihat pengaruh kualitas layanan, lokasi, dan fasilitas terhadap loyalitas konsumen mini soccer di Kota Medan. Penelitian ini menggunakan sampel sebanyak 96 responden dengan frekuensi kunjungan minimal satu kali atau lebih. metode analisis memakai regresi linier berganda, uji t,uji F dan uji koefisien determinasi. Penelitian ini menunjukkan Y = 1,650 + 0,224X1 + 0,264X2 + 0,443X3. Dari uji t menyatakan faktor kualitas layanan berpengaruh positif dan signifikan pada loyalitas konsumen mini soccer di Kota Medan, lokasi berpengaruh positif dan signifikan terhadap loyalitas konsumen mini soccer di Kota Medan, dan fasilitas berpengaruh positif dan signifikan terhadap loyalitas konsumen mini soccer di Kota Medan. Hasil uji F menyatakan kualitas layanan, lokasi dan fasilitas secara simultan berpengaruh secara signifikan terhadap loyalitas konsumen mini soccer di Kota Medan. Dari uji koefisien determinasi (Adjusted R2) diperoleh nilai 0,836 atau sebesar 83,6% hal ini berarti variabel kualitas layanan, lokasi dan fasilitas mempengaruhi loyalitas konsumen mini soccer di Kota Medan. Untuk sisanya 16,4% dipengaruhi oleh variabel lain diluar penelitian ini.
Pengaruh Etos Kerja, Lingkungan Kerja, dan Beban Kerja Terhadap Kepuasan Kerja Pegawai Puskesmas Langsa Baro Kota Langsa Putri, Hanny Amalia; Dewi, Meutia; Zati, Muhammad Rizqi
Kompetensi (Competence : Journal of Management Studies) Vol 19, No 1 (2025): April
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/kompetensi.v19i1.29518

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Penelitian ini bertujuan untuk mengetahui pengaruh etos kerja, lingkungan kerja dan beban kerja terhadap kepuasan kerja pegawai Puskesmas Langsa Baro Kota Langsa. Sampel dalam penelitian ini berjumlah 96 responden. Metode analisis data menggunakan analisis regresi linier berganda. Hasil untuk variabel etos kerja, lingkungan kerja, dan beban kerja memiliki pengaruh yang signifikan terhadap kepuasan kerja. Hasil uji maka dapat disimpulkan bahwa etos kerja, lingkungan kerja, dan beban kerja secara simultan berpengaruh terhadap kepuasan kerja. Peningkatan pelayanan puskesmas sangat dipengaruhi oleh variabel yang melekat pada pegawai. Maka diperlukan strategi pengembangan SDM tidak hanya berfokus pada lingkungan kerja dan etos kerja namun juga memperhatikan beban kerja pegawai supaya tidak ada penurunan kepuasan kerja pegawai puskesmas.
PENGARUH KOMPENSASI DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PADA CV. KING OF MILK FISH Ardila, Mutia; Chandra, Riny; Zati, Muhammad Rizqi
NIAGAWAN Vol. 14 No. 1 (2025): NIAGAWAN VOL 14 NO 1 MARET 2025
Publisher : Fakultas Ekonomi Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/niaga.v14i1.65059

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Penelitian ini bertujuan untuk mengetahui pengaruh kompensasi dan lingkungan kerja terhadap kinerja karyawan pada CV. King Of Milk Fish. Populasi dalam penelitian ini berjumlah 41 orang dengan menggunakan teknik sampling jenuh. Model analisis data menggunakan analisis regresi linier berganda, uji t, uji F, dan analisis koefisien determinasi (Adjusted R2). Kompensasi berpengaruh signifikan terhadap kinerja karyawan pada CV. King Of Milk Fish. Lingkungan kerja berpengaruh signifikan terhadap kinerja pada CV. King Of Milk. Kompensasi dan lingkungan kerja secara simultan berpengaruh signifikan terhadap kinerja karyawan pada CV. King Of Milk Fish. Dari analisis koefisien determinasi diketahui bahwa variabel kompensasi dan lingkungan kerja mempengaruhi kinerja pada CV. King of Milk. Keywords: kompensasi, lingkungan kerja, kinerja karyawan.
PENGARUH PELATIHAN KERJA TERHADAP KINERJA KARYAWAN DI PERUMDA AIR MINUM TIRTA KEUMUNENG KOTA LANGSA Wahyuni, Sri; Syardiansah, Syardiansah; Zati, Muhammad Rizqi
Jurnal Paradigma Vol 14, No 1 (2025): JURNAL PARADIGMA
Publisher : Magister Administrasi Publik FISIP Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jp.v14i1.19392

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Penelitian ini bertujuan untuk mengkaji pengaruh pelatihan kerja terhadap kinerja karyawan di PERUMDA Air Minum Tirta Keumuneng Kota Langsa. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei sebagai teknik pengumpulan data. Populasi dalam penelitian ini adalah seluruh karyawan PERUMDA Air Minum Tirta Keumuneng Kota Langsa yang berjumlah 139 orang. Penentuan sampel dilakukan menggunakan rumus Slovin dengan teknik simple random sampling, sehingga diperoleh sampel sebanyak 103 responden. Analisis data dilakukan menggunakan metode regresi linear sederhana yang didukung oleh uji asumsi klasik, uji t, serta uji koefisien korelasi dan determinasi dengan bantuan perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa pelatihan kerja memiliki pengaruh positif dan signifikan terhadap kinerja karyawan. Nilai koefisien determinasi (R²) sebesar 0,435 mengindikasikan bahwa variabel pelatihan kerja berkontribusi sebesar 43,5% terhadap peningkatan kinerja karyawan, sedangkan 56,5% dipengaruhi oleh faktor lain di luar model penelitian ini. Temuan ini menegaskan bahwa program pelatihan kerja yang efektif berperan penting dalam meningkatkan kinerja karyawan. Oleh karena itu, manajemen perusahaan disarankan untuk mengembangkan strategi pelatihan yang berkelanjutan dan relevan guna mengoptimalkan potensi karyawan serta meningkatkan kinerja organisasi secara keseluruhan. 
Pengaruh Pengalaman Kerja dan Pelatihan Terhadap Kinerja Pegawai di Badan Penanggulanggan Bencana Daerah Kota Langsa Zega, Apnur Sri Sinta; Syardiansah, Syardiansah; Zati, Muhammad Rizqi
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 6: September 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i6.9814

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh pengalaman kerja dan pelatihan terhadap kinerja pegawai Badan Penanggulangan Bencana Daerah Kota Langsa. Sampel dalam penelitian ini berjumlah 125 responden. Metode analisis data menggunakan analisis regresi linier berganda, uji t (parsial), uji F (simultan) dan uji koefisien determinasi. Dari analisis regresi linier berganda diperoleh persamaan regresi Y = 2,581 + 0,205X1 + 0,213X2. Hasil uji t menunjukkan bahwa secara parsial variabel pengalaman kerja dan pelatihan berpengaruh signifikan terhadap kinerja. Hasil uji F menunjukkan bahwa secara simultan pengalaman kerja dan pelatihan berpengaruh signifikan terhadap kinerja. Dan hasil koefisien determinasi menunjukkan bahwa pengalaman kerja dan pelatihan mempengaruhi kinerja sebesar 39,3%, sedangkan sisanya sebesar 60,7% dipengaruhi oleh variabel lain seperti keselamatan dan kesehatan kerja dan kualitas kerja.
OPTIMALISASI PEMASARAN DIGITAL PRODUK MINYAK SERAI UMKM GAYO LUES DALAM MEMBANGUN CITRA GREEN ECONOMY YANG KOMPETITIF Zati, Muhammad Rizqi; Rosalina, Dhian; Maulidan, Rahmat
Jurnal Abdi Insani Vol 12 No 8 (2025): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v12i8.2836

Abstract

The rapid advancement of digital technology and increasing consumer awareness of environmental issues have driven micro, small, and medium enterprises (MSMEs) to evolve in two key areas: digitalization and business sustainability. However, many MSMEs in remote regions, such as Tripe Jaya Subdistrict in Gayo Lues Regency, still encounter several challenges, including low digital literacy, traditional marketing methods, and a limited understanding of green marketing practices. This community engagement initiative aims to enhance the digital capabilities and business sustainability of MSMEs that produce lemongrass oil through training and mentoring focused on technology and green marketing principles. The approach includes conducting initial assessments, providing digital and green marketing training, and implementing participatory-based monitoring and evaluation. The program's outcomes indicate significant improvements across four key areas: understanding of green production improved from 10% to 70%, local production skills increased from 35% to 80%, digital marketing proficiency rose from 30% to 90%, and environmental awareness grew from 20% to 85%. Additionally, the partner MSMEs successfully developed digital catalogs, adopted eco-friendly packaging, created marketplace accounts, and utilized social media for promotion. The mentoring process also included students as learning partners through the Merdeka Belajar Kampus Merdeka (MBKM) program, providing them with hands-on experience in developing science-based, practical solutions. This initiative demonstrates that integrated and participatory training methods can accelerate the digital transformation of MSMEs and establish a foundation.
Co-Authors Abdul Latief Abdul Latief Abdul Latief Agustina Nurul Fajriah Andi Nova Apnur Sri Sinta Zega Ardila, Mutia Arifin, Akbar Putra Azhar, Iqlima Bagasa, Cahya Aira Damayanti, Reyhan Suci Dedi Nofrizal Defry Basrin Dewi Rosa Indah, Dewi Rosa Dhani, M Rama Dhian Rosalina, Dhian Dias Setianingsih Dyah Ayu Ardianti Dyah Ayu Ardiyanti Dyah Ayu Ardiyanti Endang Terangisa BR Sinuraya Faridy, Najihatul Faza Allendila Fiddini Alham Fitri Febriani Fitria Fitria Harrizki Amin Imam Gunanjar Ismunandar, Muhammad Mifta Ivan Wahyu Perdana Jefry Eka Prayogi Jefry Juliana Dewi Sri Wahyuni Kartika Yuliari Khairani, Maghfira Koko Pribadi Lerdi Yanti Sigalingging Lizi, Lizi Khaira Meliza Lubis, Nasrul Kahfi M Anas Surimeirian M, Benny Aprial marnita, yenni ita Maulidan, Rahmat Meutia Dewi Meutia Dewi, Meutia Mora, Zulkarnen Muhammad Fuad Muhammad Iqbal Murdhiani Murdhiani Nanang Waluyo Nurul Fitriani Perdana, Ivan Wahyu Putri, Hanny Amalia Rahman, Maulana Rahmi Meutia Rahmi Meutia Rahmi Meutia, Rahmi Renita Renita Rika Muliawati Riny Chandra Roberto, Julio Salsabila Khalisa Setianingsih, Dias Siti Mariana Siti Mariana Sova Musdalifa Sri Wahyuni Suri Amilia Suri Amilia SURI AMILIA, SURI Syahputra, Muhajjir Syamsul Arifin Syardiansah Syardiansah, Syardiansah T. Putri Lindung Bulan Tantawi, Rahmad Tantri, Afri Tefu, Amara Fauzi Tengku Putri Lindung Bulan Tengku Putri Lindung Bulan, Tengku Putri Lindung Tuti Meutia Wahjaharani, Putri Warsani Purnamasari Yuliari, Kartika Zakia, Marsha Nur Zega, Apnur Sri Sinta