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All Journal SEGMEN Jurnal Manajemen dan Bisnis JURNAL SAINS PEMASARAN INDONESIA JURNAL ILMIAH MANAJEMEN & BISNIS Prosiding SNATIF Journal of Management and Business Review JURNAL REKAYASA SISTEM INDUSTRI Inovator : Jurnal Manajemen Aplikasia: Jurnal Aplikasi Ilmu-Ilmu Agama Journal of Multidisciplinary Academic Iqtishoduna: Jurnal Ekonomi Islam Jurnal Bisnis dan Akuntansi Kajian Bisnis STIE Widya Wiwaha Value: Jurnal Manajemen dan Akuntansi Jurnal Ilmiah Edunomika (JIE) Jurnal E-Bis: Ekonomi Bisnis Community Development Journal: Jurnal Pengabdian Masyarakat Reswara: Jurnal Pengabdian Kepada Masyarakat Quantum Teknika ADDIN Yumary: Jurnal Pengabdian kepada Masyarakat Jurnal Manajemen dan Inovasi (MANOVA) Munaddhomah: Jurnal Manajemen Pendidikan Islam Muria Jurnal Layanan Masyarakat Economic Reviews Journal Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital Asian Journal of Management Analytics Jurnal Manajemen dan Pemasaran Jasa Jurnal Ilmiah Ilmu Terapan Universitas Jambi Journal of Applied Business and Technology Innovative: Journal Of Social Science Research Journal of Student Research Exploration BULLET : Jurnal Multidisiplin Ilmu Jurnal Studi Manajemen Bisnis Management Analysis Journal International Journal of Management, Business and Social Sciences Edusight International Journal of Multidisciplinary Studies (EIJOMS) International Journal of Law Social Sciences and Management International Journal of Islamic Business and Economics (IJIBEC) Jurnal Ekonomi dan Bisnis Jipmas : Journal Inovasi Pengabdian Masyarakat PESHUM Jurnal Pendidikan Progresif Jurnal Analisis Bisnis Ekonomi Al-Muhasabah: Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Business, Accounting, and Knowledge Journal
Dina Lusianti
Universitas Muria Kudus
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Empowering the Future Workforce: How Self-Concept and Career Attitudes Shape Readiness Among Undergraduate Interns Mia Ajeng Alifiana; Tur Nastiti; Nadia Utami Wibowo; Akh. Sokhibi; Dina Lusianti; Agung Prihandono
Jurnal Pendidikan Progresif Vol 16, No 1 (2026): Jurnal Pendidikan Progresif
Publisher : FKIP Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jpp.v16i1.pp512-530

Abstract

This study examines the relationship between self-concept (self-management and self-esteem) and career readiness among students participating. It examines the mediating role of career attitudes in this relationship by testing five hypothesized pathways. The internship experience is positioned as a structured learning context that supports the development of self-regulation and positive self-evaluation. A quantitative, cross-sectional survey design was used to examine the role of self-concept in career readiness. Data were collected by online questionnaire from 8,877 undergraduate students who participated in the now-concluded national internship program “Certified Internship and Independent Study (MSIB) in its fifth cohort (2023). Data analysis was conducted using multiple regression and path analysis in SmartPLS 4.0 to test relationships and mediation effects. The results showed that both components of self-concept, self-management (β = 0.427, p < 0.001) and self-esteem (β = 0.265, p < 0.001) had significant, positive effects on career readiness. In addition, self-management (β = 0.536, p < 0.001) and self-esteem (β = 0.333, p < 0.001) were positively associated with career attitudes, which, in turn, were significantly associated with career readiness (β = 0.380, p < 0.001). Mediation analysis confirmed that career attitudes partially mediate the relationship between self-management, self-esteem, and career readiness. The research model explained 74.0% of the variance in career readiness (R2 = 0.740), indicating that the constructs studied are substantial predictors of students' work readiness. According to the study’s findings, to make students career-ready, it is necessary to adopt a two-fold approach. First, enhancing self-esteem through positive internship experiences and constructive criticism. Second, providing students with structured internship programs to help them develop self-regulatory skills. To maximize graduates' readiness to enter the workforce, higher education institutions are advised to design career development programs that simultaneously enhance self-management skills, foster adaptive professional attitudes, and promote healthy self-esteem by integrating these programs into the core curriculum, permanent career services, and a standardized internship reflection system. Keywords: career readiness; internship; self-concept; career attitudes; undergraduate students.
Pengaruh Kepercayaan Pengalaman Belanja Online Tren dan Promosi Penjualan Online terhadap Perilaku Belanja Online Pengguna Shopee Kabupaten Kudus Ilham Alfariz Ferdian; Dina Lusianti; Faridhatun Faidah
Innovative: Journal Of Social Science Research Vol. 6 No. 1 (2026): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v6i1.21402

Abstract

Shopee merupakan salah satu platform e-commerce terbesar di Indonesia yang memiliki pengaruh besar dalam perkembangan perilaku belanja masyarakat secara berani. Penelitian ini bertujuan untuk menganalisis pengaruh kepercayaan, pengalaman belanja online, tren, dan promosi penjualan online terhadap perilaku belanja online pada pengguna aplikasi Shopee di Kabupaten Kudus. Penelitian ini menggunakan pendekatan kuantitatif dengan jumlah sampel sebanyak 150 responden yang merupakan pengguna aktif aplikasi Shopee di Kabupaten Kudus. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Analisis data dilakukan dengan menggunakan program IBM SPSS Statistics versi 26. Hasil penelitian menunjukkan bahwa kepercayaan berpengaruh positif dan signifikan terhadap perilaku belanja online. Pengalaman belanja online berpengaruh positif dan signifikan terhadap perilaku belanja online. Tren berpengaruh positif dan signifikan terhadap perilaku belanja online. Promosi penjualan online tidak berpengaruh dan tidak signifikan terhadap perilaku belanja online. Secara simultan kepercayaan, pengalaman belanja online, tren, serta promosi penjualan online berpengaruh positif dan signifikan terhadap perilaku belanja online pada pengguna Shopee di Kabupaten Kudus.
Lebih dari Sekadar Makan: Kesenangan Pelanggan di Restoran Mie Chat Kabupaten Kudus Muhammad Julian Khanafi; Dina Lusianti; Mira Meilia Marka
Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital Vol. 4 No. 2 (2025): JULI-DESEMBER
Publisher : Badan Penerbitan Fakultas Pertanian Universitas Ratu Samban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/jemakbd.v4i2.1381

Abstract

Restoran Mie Chat merupakan salah satu restoran mie di Kabupaten Kudus yang bersaing di tengah maraknya industri kuliner lokal dengan berbagai pilihan restoran serupa. Penelitian ini bertujuan untuk menganalisis pengaruh diskon, fasilitas, effort karyawan, dan kualitas pelayanan terhadap kesenangan pelanggan pada pengunjung Restoran Mie Chat di Kabupaten Kudus. Penelitian ini menggunakan pendekatan kuantitatif dengan jumlah sampel sebanyak 267 responden yang merupakan pelanggan Restoran Mie Chat di Kabupaten Kudus. Teknik pengambilan sampel dalam penelitian ini adalah purposive sampling. Analisis data dilakukan menggunakan SPSS versi 26. Hasil penelitian menunjukkan bahwa diskon berpengaruh positif dan signifikan terhadap kesenangan pelanggan. Fasilitas tidak berpengaruh dan tidak signifikan terhadap kesenangan pelanggan. Effort karyawan berpengaruh positif dan signifikan terhadap kesenangan pelanggan. Kualitas pelayanan berpengaruh positif dan signifikan terhadap kesenangan pelanggan. Secara simultan, diskon, fasilitas, effort karyawan, dan kualitas pelayanan berpengaruh positif dan signifikan terhadap kesenangan pelanggan pada pengunjung Restoran Mie Chat di Kabupaten 
Greening Hotel, Greying Beliefs: The Unexpected Outcomes of Zero-Waste Management Dina Lusianti; Ignatius Hari Santoso
Management Analysis Journal Vol. 15 No. 1 (2026): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v15i1.39263

Abstract

This study examines the relationship among zero-waste management, perceived green capability and managerial belief in customer trust and booking intention within the hotel industry. The research model also incorporate hotel category (2 star, 3 star and 4 star) as a moderating construct. Using a quantitative survey design, data are collected from hotel manager to assess their perception of environmental practices and anticipated customer reactions. Data are analyzed using   PLS –SEM to test the hypothesized direct and moderating relationship and to identify the strength and significance of each structural path. The result show that zero-waste management has a significant and positive effect on perceived green capability, demonstrating that environmental practices enhance the managers’ assessment of their hotel’s sustainability competence. However, perceived green capability does not significantly influence managerial belief in customer trust or booking intention. Additionally, zero-waste management is not found to significantly affect the managerial belief in customer trust or booking intention. Further, hotel classification also do not moderate the relationship between perceived green capability and the customer belief construct, indicating that sustainability capability is not viewed differently across hotel categories. These findings, reveal that environmental capability strengthen the internal strategic perception but does not translate directly into managerial expectation of customer behavior. This study is limited by its regional focus, the reliance on self-reported managerial perception and its cross-sectional design. Future research should incorporate the customer data, and also explore the alternatives   moderating construct for better understanding about zero-waste management.
The Strategic Role of Brand Equity and Customer Experience in Driving Promotional Success Dina Lusianti; Ira Wakhidatin; Iwan Suroso
Asian Journal of Management Analytics Vol. 5 No. 2 (2026): April 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v5i2.16456

Abstract

This study aims to analyze the influence of brand image, brand quality, customer experience, and customer value on the success of sales promotions (a study on The Users Of The Originote in Kudus). The study population was consumers in Kudus who had received promotions for The Originote products. The sample consisted of 150 respondents selected using a purposive sampling technique. Instrument testing used validity and reliability tests, while data analysis used multiple linear regression with SPSS version 26. The results showed that brand image, brand quality, customer experience, and customer value each had a positive and significant effect on the sales promotion success. Simultaneously, these four variables also had a positive and significant effect on the success of The Originote sales promotions in Kudus.
Pelatihan Peningkatan Literasi Digital Marketing pada UMKM Persewaan Tenda Kecamatan Tembalang Dhaifina Idznitia Apriyani Naimi; Rhealin Hening Karatri; Dina Lusianti
Muria Jurnal Layanan Masyarakat Vol. 5 No. 2 (2023): September 2023
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/mjlm.v5i2.8351

Abstract

The Covid-19 pandemic going on for an entire year in 2020 has impacted many aspects of life in Indonesia. This situation forces us as social creatures to find new ways to socialize, work, and perform various daily activities safely. The impact of social distancing concept makes industry players or SMEs in 2021 must be able to respond to what the community needs directly by changing the business model, including SMEs renting party equipment and tents. Marketing that has been done offline needs to be changed by using digital marketing media, which is currently very influential in the business world. Through Instagram, SME players can take advantage of various marketing features that can attract many prospective strategic consumers more efficiently and effectively to be implemented during this pandemic. The selection of Tembalang District as a target group in community service because Tembalang District is the 2nd district with the most significant number of SMEs in Semarang City.
How Consistency, Reviews, And Ratings Shape Seller Reputation: Customer Experience Mediation on Shopee Farida, Noor; Lusianti, Dina; Soegiarto, Dwi
Jurnal Manajemen dan Inovasi (MANOVA) Vol. 9 No. 2 (2026): July
Publisher : Management Department, Faculty of Islamic Economics and Business, Universitas Islam Negeri Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/manova.v9i2.2435

Abstract

Objective – This study examines how Consistency, online reviews, and ratings influence seller reputation, with customer experience as a mediating mechanism in the Shopee marketplace. Design/methodology/approach – A quantitative approach was employed, using questionnaire data from Shopee users, with up to 252 respondents. The proposed model was tested using PLS-SEM (SmartPLS) to evaluate direct and indirect relationships among constructs. Findings – Consistency positively influences customer experience and seller reputation. Ratings positively affect customer experience and seller reputation and are the strongest direct drivers of reputation. Customer experience positively affects seller reputation. Online reviews positively influence seller reputation but do not significantly affect customer experience. Customer experience mediates the effects of consistency and ratings on seller reputation, whereas mediation is not supported for online reviews. Research limitations/implications – The findings are based on cross-sectional, self-reported data from a single platform, limiting causal inference and generalizability. Future studies may incorporate longitudinal designs, objective behavioral indicators, and additional review attributes (e.g., valence and credibility). Practical implications – Sellers should prioritize consistent service performance and maintain strong ratings to enhance reputation through improved customer experience. Platforms can strengthen review governance to support reputation formation. Originality/value – This study clarifies how marketplace signals translate into seller reputation directly and through customer experience as an explanatory pathway. Keywords: Consistency, online reviews, ratings, customer experience, seller reputation.
The effect of service quality, brand image, price perception and innovation on consumer trust (study on Honda motorcycle users in Kudus Regency) Dina Lusianti; Feby Dwi Fitriya; Keke Tamara Fahira
Business, Accounting, and Knowledge Journal Vol 3 No 2 (2026): Business, Accounting, and Knowledge Journal
Publisher : Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/batik.v3i2.948

Abstract

This research is intended to examine the effect of service quality, brand image, price perception, and innovation on consumer trust among users of Honda PCX motorcycles in Kudus Regency. The study population consisted of consumers who had purchased and used the motorcycle within the last six months. A total of 150 respondents were selected through a purposive sampling method. The collected data were processed and analyzed using multiple linear regression analysis. The findings indicate that service quality exerts a positive and significant impact on consumer trust. Likewise, brand image has a positive and significant effect on consumer trust. In addition, price perception positively and significantly influences consumer trust. Innovation also demonstrates a positive and significant effect on consumer trust. Collectively, service quality, brand image, price perception, and innovation simultaneously have a positive and significant influence on consumer trust.
Co-Authors 'Ula, Ahmad Nilnal Munachifdlil Adhie Prayogo Adisti, Yuniar Rahma Ag Sunarno Handoyo Agung Prihandono Agung Prihandono Agung Prihandono Agung Subono Ahmad Nilnal Munachifdlil Ula Akh Sokhibi Alfiana, Mia Ajeng Alya Zakiatunafisah Andre Tri Saputra Andri Irawan Anggraini Anggun Anggun, Anggraini Annisya Lutfi Septanti Annisya Septanti Aura, Muhammad Belinda Lia Savera Budiarti, Enggita Dennyca Hendriyanto Dewandari, Delvia Tri Dhaifina Idznitia A. Naimi Dhaifina Idznitia Apriyani Naimi Dian Wismar’ein Dwi Soegiarto, Dwi Etni Marliana Fachrunnisa, Olivia Farida, Noor Faridhatun Faidah Fauziah, Farah Anissa Faza Aurellia Himayani Feby Dwi Fitriya Firda, Shynes Gilang Puspita Rini Hendriyanto, Dennyca Himayani, Faza Aurellia Holyness Nurdin Singadimedja Ibnu Khajar Ignatius Hari Santoso Ilham Alfariz Ferdian Indah Dwi Prasetyaningrum Indra Lina Putra Ira Wakhidatin Iwan Suroso Keke Fahira Keke Tamara Fahira Ken Sudarti Kertati Sumekar Krisnanda Lela Zumala Rofiqoh Mamik Indaryani Manasika, Novia Arina Marka, Mira Mawar Anggraeni Mia Ajeng Alfiana Mia Ajeng Alifiana Mira Meilia Marka Mochamad Edris Mohammad Sapta Heriyawan Mokhamad Arwani Mu&#039;amar Fiqri Alazhar Muhammad Julian Khanafi Muhammad Julian Khanafi Muhammad Nasrullah Mukhamad Nurkamid Mustika Widowati Mutamimah Mutamimah Mutamimah Mutamimah Nadia Utami Wibowo Naimi, Dhaifina Idznitia Apriyani Nita Andriyani Budiman Ni’am, Infijarun Noor Indah Rahmawati Noor Rahmawati Nurmawati, Diani Nurul Rizka Arumsari Nurzahroh Lailyah Olivia Fachrunnisa Primahutami, Andisti Puspanisa Putri, Adisty Putri, Widyadhana Nadia Ratih Nindyasari Rhealin Hening Karatri Rina, Rina Amalia Putri Rofiqoh, Lela Rr. Tur Nastiti Sa’adah, Nailis Santoso, Ignatius Hari Sa’adah, Nailis Septanti, Annisya Setiyanto, Aji Setyawan, Rai Shintania Camila Putri Siyamah, Nur Yatus Sokhibi, Akh Sokhibi, Akh. Sri Mulyani Sudarsono Sudarsono Sudarsono Supriyono Supriyono Sutono Ulva Rizky Mulyani Vikha Asri Vikha Indira Asri Vikha Indira Asri Wandira, Crisma Devina Widodo Widodo Widyadhana Nadia Putri Wismar'ein, Dian Wisuda, Nova Laili Yasin, Rozaq M Yasin, Rozaq Muhammad Yunita Lestari Yusof, Rushami Zien Yusoff, Rushami Zuliyati Zuliyati