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Journal : Journal of Applied Business and Technology

BRAND IMAGE, EDUCATIONAL COST, AND FACILITY ON STUDENT SATISFACTION AND LOYALTY AT STIE PELITA INDONESIA PEKANBARU Ikhwanul Arif; Dadi Komardi; Rizaldi Putra
Journal of Applied Business and Technology Vol. 2 No. 2 (2021): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (534.758 KB) | DOI: 10.35145/jabt.v2i2.68

Abstract

This study aims to analyze the influence of brand image, educational cost, and facility on student satisfaction and loyalty at Pelita Indonesia School of Economic Sciences in Pekanbaru. This study was conducted using a quantitative approach. This study took a sample of 183 respondents at Pelita Indonesia School of Economic Sciences in Pekanbaru. The sampling technique was done using proportionate stratified sampling. The data were analyzed using Structural Equation Modeling with AMOS Version 21. The results showed that brand image had a positive and significant influence on student satisfaction. Educational cost had a positive and significant influence on student satisfaction. Facility had a positive and significant influence on student satisfaction. Brand image had a positive and significant influence on student loyalty. Educational cost had a positive and significant influence on student loyalty. Facility did not have a significant influence on student loyalty. Student satisfaction had a positive and significant influence on student loyalty.
SERVICE QUALITY AND BRAND IMAGE ON CUSTOMER SATISFACTION AND CUSTOMER LOYALTY AT PESONNA HOTEL PEKANBARU Jacksen; Teddy Chandra; Rizaldi Putra
Journal of Applied Business and Technology Vol. 2 No. 2 (2021): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (499.858 KB) | DOI: 10.35145/jabt.v2i2.70

Abstract

The purpose of this study are (1) to determine, test and analyze the influence of Service Quality and Brand Image on Customer Satisfaction at Hotel Pesonna Pekanbaru (2) To determine, test and analyze the influence of Service Quality, Brand Image and Customer Satisfaction on Customer Loyalty at Hotel Pesonna Pekanbaru . In this study, the population is visitors of Hotel Pesonna Pekanbaru who have visited at least 2 times. The sample of this study was 120 respondents who were taken using purposive sampling with data collection methods using questionnaires. The analysis used is descriptive analysis and verification analysis. The data in this study were processed using SPSS, SmartPLS, and Microsoft Excel. The results of this study indicate that Service Quality (X1) has a significant effect on Customer Satisfaction (Y1). Service Quality (X1) has a significant effect on Customer Loyalty (Y2). Brand Image (X2) has a significant effect on Customer Satisfaction (Y1). Brand Image (X2) has a significant effect on Customer Loyalty (Y2). Customer Satisfaction (Y1) has no significant effect on Customer Loyalty (Y2).
COMMITMENT, MOTIVATION, LEADERSHIP AND WORK CULTURE ON JOB SATISFACTION AND TEACHER PERFORMANCE AT SMK MULTI MEKANIK MASMUR PEKANBARU Aulia Ramadona; Rizaldi Putra; Dadi Komardi
Journal of Applied Business and Technology Vol. 2 No. 2 (2021): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (522.233 KB) | DOI: 10.35145/jabt.v2i2.73

Abstract

The purpose of this study was to examine the effect of analysis of commitment, motivation, and leadership and work culture on job satisfaction and teacher performance at SMK Multi Mekanik Masmur Pekanbaru. The sampling technique used in this research is purposive sampling. The sampling criteria in this study were all educators at the Masmur Multi-Mechanical School. There are 100 teachers in this school. The remaining 20 people are education personnel. So the respondents in this study were 100 people who were all education personnel. Data collection techniques using a questionnaire (questionnaire), interviews and documentation. The data analysis technique used descriptive analysis and hypothesis analysis using SPSS and SEM PLS analysis. The results obtained indicate that there is an insignificant effect of commitment on job satisfaction, motivation has no significant effect on job satisfaction, leadership has no significant effect on job satisfaction and work culture has a significant effect on job satisfaction. Furthermore, commitment has no significant effect on teacher performance, motivation has no significant effect on teacher performance, leadership has no significant effect on teacher performance, work culture has a significant effect on teacher performance, and job satisfaction has a significant effect on teacher performance.
THE INFLUENCE OF BRAND IMAGE AND PROMOTION ON THE DECISIONS OF STUDENTS IN STIE MAHAPUTRA RIAU WITH LEARNING INTEREST AS INTERVENING VARIABLES Deni Fajri; Teddy Chandra; Rizaldi Putra
Journal of Applied Business and Technology Vol. 2 No. 3 (2021): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (464.402 KB) | DOI: 10.35145/jabt.v2i3.79

Abstract

The purpose of this study was to determine the effect of brand image and promotion on decisions by using interest as an intervention variable. The method used in this research is the path analysis method. The sample used is 220 respondents. While the data collection by means of a questionnaire. The results showed that brand image did not have a positive and significant effect on interest. Promotion does not have a positive and significant impact on interest. Interest has a positive and significant influence on purchasing decisions. Brand image has a positive and significant influence on decisions. The promotion has a positive and significant influence on purchasing decisions. Interest is not able to mediate the effect of brand image on decisions as evidenced by the test results. Interest is not able to mediate the effect of promotion on decisions as evidenced by the test results.
WORK MOTIVATION, DISCIPLINE, AND WORK CULTURE ON WORK SATISFACTION AND TEACHER PERFORMANCE AT STATE JUNIOR HIGH SCHOOL, SUKAJADI DISTRICT Dewi Sukmawaty; Sudarno Sudarno; Rizaldi Putra
Journal of Applied Business and Technology Vol. 2 No. 3 (2021): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (482.571 KB) | DOI: 10.35145/jabt.v2i3.82

Abstract

Teacher performance is the result of work in quality and quantity that is achieved by a teacher in carrying out their duties in accordance with their responsibilities, so that teacher performance can be influenced by motivation, discipline, and work culture as well as job satisfaction. This study aims to see whether there is an influence between work motivation, discipline, and work culture with job satisfaction and teacher performance at public junior high schools in Sukajadi district. The population is 95 people and a sample of 77 teachers is obtained from 4 public junior high schools in Sukajadi sub-district. Data analysis techniques include Outer Model and Inner Model as well as Bootstrapping using SmartPLS 3 software. The results show that work motivation has a positive effect on teacher job satisfaction, work motivation also has a positive effect on performance. Then, work discipline has a positive effect on job satisfaction but discipline has no positive effect on teacher performance. And work culture has a positive effect on teacher job satisfaction, it also has a positive effect on teacher performance. While job satisfaction has a positive effect on teacher performance, this can be interpreted that teacher job satisfaction can improve teacher performance.
Commitment, Competence, Leadership Style, and Work Culture on Job Satisfaction and Employee Performance at the Office of the Ministry of Religion, Kampar District Ahmad Fadhli; Dadi Komardi; Rizaldi Putra
Journal of Applied Business and Technology Vol. 3 No. 1 (2022): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (533.502 KB) | DOI: 10.35145/jabt.v3i1.90

Abstract

This study aims to examine and analyze the effect of commitment, competence, leadership style, and work culture on job satisfaction and performance of employees of the Office of the Ministry of Religion, Kampar Regency. Data collection techniques are interviews, questionnaires, and employee data. The population in the study was 102 employees and the method used to determine the number of samples in this study was the total sample method using the census technique so the total sample was 102 respondents. Analysis using Structural Equation Modeling (SEM). The results showed that commitment has no effect on job satisfaction, competence has no effect on job satisfaction, leadership style has no effect on job satisfaction, work culture has an effect on job satisfaction, commitment has no effect on employee performance, competence has no effect on employee performance, leadership style has no effect on employee performance, work culture has no effect on employee performance and job satisfaction has no effect on employee performance.
Organizational Commitment, Competence, Motivation, and Work Culture on Job Satisfaction and Performance of the Kampar Police BHABINKAMTIBMAS Andi Wardana; Rizaldi Putra; Harry Patuan Panjaitan
Journal of Applied Business and Technology Vol. 3 No. 1 (2022): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (503.347 KB) | DOI: 10.35145/jabt.v3i1.91

Abstract

The purpose of this study was to determine the effect of organizational commitment, competence, motivation, and work culture on job satisfaction and performance of Bhabinkantibmas Polres employees in Kampar Regency. The method used in collecting data in this study was a questionnaire. The population in this study were all employees of the Bhabinkantibmas Polres Kampar totaling 120 members of the Bhabinkantibmas. While the sample of this study was 120 respondents where using the census method. The data analysis technique in this study uses descriptive analysis and Equation Model Structure analysis (SEM) with the help of SmartPLS 3.0 software. The results showed that organizational commitment and competence were significantly positive on job satisfaction. Motivation is significantly positive on Job Satisfaction. Work culture is not significant to job satisfaction, organizational commitment is not significant to employee performance. Competence is significantly negative on employee performance. Motivation is not significant to employee performance. Work culture and job satisfaction are not significant to employee performance at Bhabinkantibmas Polres in Kampar Regency.
Motivation, Work Culture, Commitment, and Leadership Style on Job Satisfaction and Employee Performance in Pekerjaan Umum dan Penataan Ruang (PUPR) Services in Kampar District Bakhroini; Achmad Tavip Junaedi; Rizaldi Putra
Journal of Applied Business and Technology Vol. 3 No. 1 (2022): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/jabt.v3i1.92

Abstract

This research aims to examine and analyze the effect of motivation, work culture, commitment, and leadership style on job satisfaction and employee performance at the Pekerjaan Umum dan Penataan Ruang (PUPR) Department of Kampar Regency. Data collection techniques are interviews, questionnaires, and employee data. The population in the research is 120 employees and the method used in determining the number of samples in this study was the total sample method using census techniques so that the number of samples was as much as 120 respondents. Analysis using Structural Equation Modeling (SEM). Results showed that motivation has no effect on job satisfaction, work culture has no effect on job satisfaction, commitment has an effect on job satisfaction, leadership style has no effect on job satisfaction, motivation has an effect on employee performance, work culture has no effect on employee performance, commitment has to effect on employee performance, leadership style has an effect on employee performance and job satisfaction has an effect on employee performance.
Service Quality on Consumer Satisfaction and Non-Wage Consumer Loyalty in BPJS Ketenagakerjaan Pekanbaru Panam Branch Anwar Hidayat; Teddy Chandra; Rizaldi Putra
Journal of Applied Business and Technology Vol. 3 No. 2 (2022): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/jabt.v3i2.101

Abstract

This study aims to analyze the effect of service quality on consumer satisfaction and customer loyalty BPJS Ketenagakerjaan Pekanbaru Panam branch. This research is quantitative research by distributing questionnaires to respondents. The population in this study is the BPJS Ketenagakerjaan branch of Pekanbaru Panam Non-Wage Recipients. The number of samples is 153 respondents. The results of this study indicate that service quality has a positive and significant effect on consumer satisfaction, service quality has a negative and significant effect on consumer loyalty, customer satisfaction has a positive and significant effect on consumer loyalty, and service quality has a significant effect on consumer loyalty through customer satisfaction.
Competence, Work Motivation, and Work Environment on Job Satisfaction and Teacher Performance at Yayasan Pondok Pesantren Darul Hikmah Koto Baru Kabupaten Dharmasraya Nur Istiana; Rizaldi Putra; Harry Patuan Panjaitan
Journal of Applied Business and Technology Vol. 3 No. 2 (2022): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/jabt.v3i2.103

Abstract

The purpose of this study was to determine the effect of competence, motivation, work environment, and teacher performance on job satisfaction at Darul Hikmah Koto Baru Foundation, Dharmasraya Regency. The method used in collecting data in this research is a questionnaire. The population in this study were all teachers at the Darul Hikmah Koto Baru Foundation, Dharmasraya Regency, with a total of 50 teachers. The sample of this study used the census method with the analysis of the Structural Equation Model (SEM) method with the Partial Least Square (PLS) method. The results showed that performance had a non-significant negative effect on job satisfaction, competence had a positive and non-significant effect on performance and job satisfaction, work environment had a non-significant negative effect on job satisfaction, work environment had a non-significant positive effect on performance, and motivation had a significant positive effect on job satisfaction, and motivation has a non-significant positive effect on teacher performance at Yayasan Pondok Pesantren Darul Hikmah Koto Baru Kabupaten Dharmasraya.
Co-Authors Achmad Tavip Junaedi Adelia, Kinanti Dwi Ahmad Fadhli Amries Rusli Tanjung Andi Andi Andi Andi Andi Wardana Anwar Hidayat Aprila, Bord Nandre Aulia Ramadona Bakhroini Berliana Berliana Bord Nandre Aprila Cecilia, Cecilia Chandra, Jennifer Chandra, Stefani Dadi Komardi Dadi Komardi David David David David Deni Fajri Dewi Sukmawaty Dominicus Josephus Swanto Eddy, Pujiono Eria Eria Ernila Ernila Estu, Ahmad Zulkarnaen Evelyn Wijaya Evi Wulandari Fadrul, Fadrul Farnila, Vera Fathimah, Neng Siti Fitri Yani Fitri Yani Fransisca, Luciana Hadi, Syukri Harifon, Nanda Harry Patuan Panjaitan Hidayat Saputra Hidayat Saputra, Hidayat Hocky, Agus Ikhwanul Arif Indri Yovita Intan Purnama Jacksen Jahrizal Jayawarsa, A.A. Ketut Jennifer Chandra Joko Sutanto Julina Julina Junita, Rika Kudri, Wan Muhamad Luciana Fransisca Maulana Rejfajri Miran, Ikas Muhammad Pringgo Prayetno Mukhsin Mukhsin Musa, Sulaiman Najima, Najima Nicholas Renaldo Nur Istiana Nyoto Nyoto Nyoto Nyoto, Nyoto Okalesa Okalesa Onny Setywan Pamuji Hari Santoso Pasaribu, Yulika Br Prasetya, Andi Sugisty Eka Prayoga, Arif Priyono Priyono Priyono Priyono Purnama, Intan Purwati, Astri Ayu Putri, Novita Yulia Rezfajri, Maulana Ria Darmasari Rio Puja Kesuma Rusilawati, Ermina Saipul Al Sukri Sanjaya, Memet Santoso, Pamuji Hari Sarli Rahman Sitompul, Silvia Sari Sudarno Suhardjo Sultan, Fazal Mohamed Mohamed Suyono SUYONO Suyono Suyono Suyono Suyono Syahputra, Hidayat Teddy Chandra Tengku Akmaruddin Tjahjana, Dominicus Josephus Swanto Utama, Deni Veronica, Kristy Wan Muhamad Kudri Wijaya, Evelyn Yulia Putri Yutiandry Rivai