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Donard Games
University Andalas
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Journal : Buletin Ilmiah Nagari Membangun

 1 
PENINGKATAN MOTIVASI BERWIRAUSAHA DAN PERBAIKAN WEBSITE SEBAGAI USAHA MENDORONG KEMAJUAN USAHA BAGI CALON WIRAUSAHAWAN DISABILITAS DI SUMATRA BARAT Sari, Dessy Kurnia; Games, Donard; Triani, Laura Amelia; Saldi, Wardah Awwalin Ikhsaniah; Annisa, Novi; Veronika, Giantina
BULETIN ILMIAH NAGARI MEMBANGUN Vol. 7 No. 4 (2024)
Publisher : LPPM (Institute for Research and Community Services) Universitas Andalas Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/bina.v7i4.717

Abstract

This community service aims to motivate and provide understanding to prospective entrepreneurs and entrepreneurs with disabilities regarding entrepreneurial motivation and marketing skills. The use of digital media such as websites and social media to market products is the main agenda in this activity. The urgency of this activity arises from the need for increased marketing of products by entrepreneurs with disabilities who must be skilled at attracting the interest of potential buyers. This activity involves lecturers and students from the Faculty of Economics and Business Universitas Andalas, website experts and content creators. The training was attended by 25 entrepreneurs and prospective entrepreneurs with disabilities with the aim of increasing their business motivation. It was held in Padang, West Sumatra. The training method is carried out by providing motivation at the start of the activity, followed by focus group discussions to accommodate aspirations regarding their needs and obstacles in market access, practice of making websites and social media. The results obtained are stronger business motivation and improving ability of entrepreneurs with disabilities so that they are able to offer products to a wider market. Entrepreneurs with disability consider this activity fits their needs. The participants ready to make their website and social media to be more marketable. This training shows that digitalization can open up market opportunities for entrepreneurs with disabilities who are equipped with knowledge related to managing websites and social media to attract consumer interest. Entrepreneurs with disabilities need to get support from various parties to achieve sustainable economic independence.
Co-Authors Abbas, Asmi Ade Putra, Hafrizal Okta Adini, Hasti Agnes Lovita Monna Albar, Berri Brilliant Albatati, Bader Albatati Alizar Hasan Amri Syahardi Amsal, Ares Albirru Ana Ardiana Annisa, Novi Ariliusra, Azzukhruf Beni Rahmat Berri Brilliant Albar Chandra, Alfi Danny Hidayat Darlis, Venny Debbie Novia Rizal Derry Permata Sari Dessy Kurnia Sari Dessy Kurniasari Dian Harja Eka Candra Lina Elva Desriyanti Fachrezzy, Fabel Fadhil Akbari, Muhammad Farizandani Fadhilah, Rahmi Fahmy, Rahmi Fahriza, Rizki Fajar Harimulya Feta Maharni Fitria Khairina Habil Fuady Hafiz Rahman Hafiz Rahman Hafiz Rahman, Hafiz Hanalde Andre HANDRA, HEFRIZAL Harif Amali Rivai Hasrizal Hayatul Fauzi, Mohd Al Irdha Hendra Lukito Herri, Herri Honesty Sinurat Hutria Yosmarisa Ikhwan Arief Irwan Zaini Jefri Van Novis Julia F, Rica Komalasari, Sandra Patrisia Kurnia Sari, Dessy Kurniawan Effendi, Arya Laura Amelia Triani Laura Syahrul Ma'aruf Ma'aruf Martin Sihombing Mitra, Diandita Syurya Muarrif Ardy Muhammad Havis Yusuf muhammad ikhsan syahputra Muhammad Ridwan Nofrianti Nofrianti Nurul Marliza Putri Hesti Oejoen, Genggam Arsuma Prima Fithri Prima Yulianti Putera, Arry Hendriwal Ananda Puti Afra Zenri Utami Putri Ananda, Resky Putri Azizah Putri, Esty Prema Putri, Indira Natasya Kusuma Rahadian Ray Farandy Rahayu Quientania, Femy Rahma Putri Ramadhani Rahmiati Rahmiati Ramadhan, Anwar Rasyid, Riyandi Aminul Ratni Prima Lita Rida Rahim Rina Rina Riyandi Aminul Rasyid Roliza Roliza Roliza, Roliza Saldi, Wardah Awwalin Ikhsaniah Salsabila Fanesa, Olivia Sanda Patrisia Komalasari Sari, Dessy Kurnia Sari, Dessy Kurnia Sari, Dessy Kurnia Sari Sari, Mira Permata Silmi Silmi Syafrizal Syafrizal Syafrizal Syafrizal Syahril, Nurul Hafizah Tedi Hidayat Triani, Laura Amelia Ullya Rahmi Aswin Venny Darlis Vera Pujani Veronika, Giantina Wahyuni Harefa, Ummairah Wellyalina, Wellyalina Welya Refdi, Cesar Werry Darta Taifur Widya Hapsari Yola Octaviani Asri Yulianita Leoni Yulihasri Yulihasri Zaky Putra Pratama