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All Journal Jurnal Teknologi Dan Industri Pangan Teknobuga : Jurnal Teknologi Busana dan Boga agriTECH Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Sains dan Teknologi Pangan Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal Matematika Sains dan Teknologi Sebatik JURNAL PENDIDIKAN TAMBUSAI Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Jurnal Ilmiah Mandala Education (JIME) PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Sarwahita : Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Dharma Laksana Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Mutu Pangan : Indonesian Journal of Food Quality Jurnal Pendidikan dan Keluarga Risenologi Humanism : Jurnal Pengabdian Masyarakat Buletin Poltanesa International Journal of Research in Community Services Jurnal Ilmiah Wahana Pendidikan Devotion: Journal of Research and Community Service Jurnal Sains Boga COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Jurnal Pendidikan Teknik dan Vokasional Jurnal Pengabdian Masyarakat Fakultas Teknik: Jurnal Abditek Jurnal Andaliman: Jurnal Gizi Pangan, Klinik dan Masyarakat Journal of Comprehensive Science Business Management Jurnal Sosial dan Sains Cerdika: Jurnal Ilmiah Indonesia Student Research Journal Advances In Social Humanities Research Garina
Alsuhendra Alsuhendra
Universitas Negeri Jakarta
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Journal : Business Management

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Sensory Quality Analysis, Consumer Acceptability, and Business Start-up of Bakpia Gurih Sambal Matah Fadilah, Muhamad; Nabilah, Zahrah Salwa; Hansa, Nayla; Alsuhendra, Alsuhendra; Ridawati, Ridawati
Business Management Vol 4, No 3 (2025): Business Management Agustus
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i3.9207

Abstract

This study aims to analyze the sensory characteristics of savory bakpia with tuna and sambal matah flavored tempeh filling in various filling percentages, namely 30%, 40%, and 50%. The background of this research is the desire to bring innovation to new flavors of bakpia products, which have been dominated by sweet flavors. The research method used was experimental, with sensory tests conducted by 10 expert panelists on the aspects of color, aroma, taste, and texture. The results showed that bakpia with sambal matah filling of 40% had the highest average value in almost all sensory aspects, making it the most preferred formulation. Tests were also conducted with consumer panelists to determine which percentage of sambal matah was most preferred. The results of consumer acceptance obtained the type of percentage preferred by consumers, namely the 40% chili sauce matah treatment. This product was developed in the form of a business startup with the trademark “Bakkate” and marketed through social media such as WhatsApp, Instagram, and TikTok. Consumer satisfaction analysis revealed high satisfaction levels, particularly in taste (92%), packaging design (92%), and customer service friendliness (90.6%). Other aspects such as pricing, ease of purchase, and delivery speed were also positively rated above 84%. Financial analysis indicated that with a selling price of IDR 22,000 per box and an initial investment of IDR 412,740, the business reached a profit of IDR 845,102 in the first month, with a projected break-even point of approximately 9.1 months. The results suggest that savory bakpia with tuna and tempeh sambal matah has high potential as an innovative local food product and business startup, provided consistent marketing strategies and product development are maintained.
Co-Authors . RIDAWATI Adellia Utami Andini, Dinda Anita, Nia Ari Fadiati Auliya Syukur, Sahla Azizah, Dinda Marifatul Barlin, Iksan Malik Budiaman Cucu Cahyana D Muchtadi D Sastradipradja Dahlia, Mutiara Dampang, Damelya Patricksia Devi Artanti, Guspri Dhia Qathrin Nada Dhian Priyan Raga Dina Amalia Diyah Visianti, Harum Efrina Efrina, Efrina Fadiati, Ari Fadilah, Muhamad Fauzi, Fa'izah Gumilang, Aradea Guspri Devi Artanti Hansa, Nayla Haryani, Aprita Hidayat, Ariij Nisriana Hidayat, Teddi Imaduddin Zamakhsyari Isyaqi, Tsaqif Kandriasari , Annis Kandriasari, Annis Lestari, Dinda Lulu Amalia Octaviany Mahatan, Cecilia Angelica Mahdiyah Mahdiyah, Mahdiyah Mariani Mariani Mohammad Andi Abdillah Hakim Munawaroh, Fauziyah Mutiara Dahlia Nabila Putri Pertiwi Nabilah, Zahrah Salwa Nur Riska NURAINI, FITRIA Nursyabani, Nafisah Shofiyana Pangestu, Prayoga Aji Paramita Rohadi Paramitha Wirdani Ningsih Marlina Paramitha Wirdani Ningsih Marlina Putri, Dhea Yuwono Qoyyima, Najmi Tsabita Rahmadani, Reza Nur Rahmasari, Fadia Rahmawati, Fatimah Raihan Anugerah Pratama Ramadani, Muhammad Indera Ramadhanti, Siti Fatimah Retno Agi Persada Ridawati Ridawati Ridawati Ridawati Ridawati, Ridawati Ridawati, Ridawati Rina Febriana Riyanto, Wisnu Rizawati, Rizawati Rizqi Yoman Pratama Rozana Muthi'ah Rubi Isfahani, Wita Rusdi, Vennaida Septriana Rusilanti Rusilanti Sachriani, Sachriani Sahla Auliya Syukur Salsabila, Sarah Singamurni, I Gusti Ayu Ngurah Soetisna, Ari Fadiati Wira Subagja, Muhammad Jaya Syahputra, Muhammad Ilhan T Wresdiyati Utami, Adellia Wastira, Jarudin Yati Setiati Yati Setiati, Yati Yeni Yulianti