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All Journal JAM : Jurnal Aplikasi Manajemen Pendidikan Multikultural Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Indonesian Journal of Industrial Engineering & Management Adbis : Jurnal Administrasi dan Bisnis Jurnal Pengabdian Polinema Kepada Masyarakat Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat Jurnal Akuntansi Bisnis dan Humaniora Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Jurnal Media Administrasi Journal of Business Management and Economic Development Socius: Social Sciences Research Journal JEBD Journal Economic Excellence Ibnu Sina Jurnal Media Akademik (JMA) PENG: Jurnal Ekonomi dan Manajemen Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi Bisnis dan Kewirausahaan Journal of Micro, Small and Medium Enterprises Global Leadership Organizational Research in Management Jurnal Aplikasi Bisnis Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin Abhakte
Rizky Kurniawan Murtiyanto
Jurusan Administrasi Niaga, Politeknik Negeri Malang
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Analisis SWOT untuk Pengembangan Potensi dan Peluang Pasar pada Gama Private Center Nadya Lutfiana Putri; Ayu Sulasari; Rizky Kurniawan Murtiyanto
Jurnal Media Administrasi Vol 9 No 2 (2024): Oktober : Jurnal Media Administrasi
Publisher : Universitas 17 Agustus 1945 Semarang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/jma.v9i2.1998

Abstract

SWOT analysis is one of the well-known tools for situation analysis of the company's internal and external environment. SWOT analysis is often used as a reference for strategic planning by maximising strengths and taking opportunities by minimising weaknesses and avoiding threats. This research was a descriptive qualitative research using SWOT analysis as an evaluation. This study used data collection techniques of observation, interviews, and questionnaires. The sampling technique used was purposive sampling techniques. The number of respondents was 9 respondents who were owners, employees, teachers, and students of Gama Private Center. The results of the SWOT analysis found 5 points in each factor. It is known that the internal value is positive 2.42 and the external factor is positive 1,90. The position of the Gama Private Centre is in quadrant I.  
Pengaruh Kemasan Dan Kualitas Produk Terhadap Minat Beli Konsumen Beras Medium (KPSH) di Perum Bulog Kanwil Bali : Studi Pada TPK Merta Jaya Kreneng Denpasar Rizky Kurniawan Murtiyanto; Maulana Dimas Said
Journal Economic Excellence Ibnu Sina Vol. 2 No. 1 (2024): Maret : Journal Economic Excellence Ibnu Sina
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/excellence.v2i1.974

Abstract

This research aims to determine the influence of packaging and product quality on consumer buying interest in medium rice (KPSH) at Perum Bulog Kanwil Bali. This research is quantitative research. This research uses primary data by distributing questionnaires to 100 respondents who were taken using accidental sampling technique. Respondents were customers of Toko Pangan Kita who had purchased medium rice at Merta Jaya Kreneng Denpasar. This research data analysis uses multiple linear regression analysis. The independent variable consists of packaging and product quality, while the dependent variable is purchase interest. The results of this research show that packaging and product quality have a positive and significant effect on interest in buying medium rice (KPSH) at Perum BULOG Kanwil Bali with the results of the analysis of the coefficient of determination showing a figure of 63.2% and the remaining 36.8% is influenced by other variables not discussed. in this research.
Students’ Multicultural Perspective in Project Based Learning Method Murtiyanto, Rizky Kurniawan; Rahmawati, Rizka; Hasan, Halid; Kristianingsih, Tatiana
Jurnal Ijtihad Vol 8 No 2 (2024): PENDIDIKAN MULTIKULTURAL
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/multikultural.v8i2.22760

Abstract

Students perception is something that crucial to be understood by educators in order to shape a suitable appraches to use in class so the expected outcomes can be achieved. In responding to the recommedatioon of method that can be used in higher education level is Project Based Learning (PBL). This method concerns to activities that more students’ center and the process how the students providing solutions of the real problem faced by the industry or people in general by implementing their knowledge and critical thinking. So, this study is aimed to see how the students’ perceptions of the implementation of PBL in their classrooms. This study applied the descriptiove qualitative method by describing phenomena. Based on the questionnaire and interview done, it is found out that overall students have good perceptions toward the implementation of PBL, though there are some lacks related to the role of the educators and also the collaborative working among team members.
THE EFFECT OF SERVICE QUALITY AND PRICE ON CONSUMER SATISFACTION AT PT. AIR THE BEST LANGGA BRANCH KEPANJEN Ratih, Amara Puteri Wahyuning; Murtiyanto, Rizky Kurniawan; Hadi, Musthofa
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 3 No. 4 (2024): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/marginal.v3i4.1468

Abstract

In today's modern era, business is one of the main pillars in the economy and social growth. To make the business more advanced and developed, consumer satisfaction is very necessary. In this context, to make consumers feel satisfied, companies need to pay attention to the products or services provided to fulfil what consumers expect. This was a quantitative research. The data collection was conducted by distributing questionnaires to 63 high school students who completed non- formal learning education at PT. Air The Best Langga Branch Kepanjen. This study utilised census sampling. The findings of the research revealed that service quality only has a limited impact on consumer satisfaction, whereas price has a significant impact on consumer satisfaction. According to the data, item X1.3 stands out with the lowest mean score of 39.4, indicating that the physical facilities at PT. Air The Best Langga Branch Kepanjen may not be up to par, leading to a lack of impact on consumer satisfaction by service quality. Nonetheless, both variables do have a substantial impact on consumer satisfaction, accounting for 73.5% of consumer satisfaction, while remaining 26.5% is influenced by other unaccounted factors. In conclusion, only price has a partial but significant effect on consumer satisfaction.  PT. Air The Best Langga Branch Kepanjen should make a balance between price and service given to the consumers. If consumers feel the service quality is balance, or it can exceed consumer expectation, the company will create the consumer satisfaction toward PT. Air The Best Langga Branch Kepanjen.
Pengaruh Kualitas Produk dan Brand Image terhadap Kepuasan Konsumen Sepatu Basket Nike di Kota Malang Endyarta Abdul Aziiz Al Fatah; Rizky Kurniawan Murtiyanto; Ayu Sulasari
Global Leadership Organizational Research in Management Vol. 3 No. 1 (2025): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v3i1.2094

Abstract

Globalization and increasing competition cause companies to compete with each other to get the attention of consumers, so that companies are required to be innovative and creative in responding to various changes in the dynamic environment. The main objectives of this study are to determine and analyze the significant influence between Product Quality and Brand Image on Customer Satisfaction on Nike Basketball Shoes. This research was a quantitive research using IBM SPSS Statistics 25 for analytics. The sampling technique used was using accidental sampling techniques. Online questionnaires were distributed to 100 respondents in a population of Malang City who were a student, self employed and coach as main job. The results of this study indicate that the higher the Product Quality and Brand Image, the higher the Customer Satisfaction. Each variable partially affects Customer Satisfaction and shows that Product Quality and Brand Image variables affects Customer Satisfaction. It also shows that Product Quality  and Brand Image simultaneously have a positive effect on Customer Satisfaction. Based on the results of the study, it can be concluded that the Product Quality and Brand Image variables have effects on Customer Satisfaction.
Influence of Social Media Marketing and Brand Awareness on Purchasing Decisions on Custom Cake Brand Oentukmu: Study on Follower’s Instagram Account Oentukmu Gardilla, Humaira Fathma; Murtiyanto, Rizky Kurniawan; Afandi, Yosi
Journal of Business Management and Economic Development Том 3 № 01 (2025): January 2025
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v3i01.1393

Abstract

The food and beverage (F&B) business has constantly been growing due to the significant and continuous market potential. With so many cake shops or specialty outlets offering custom cakes or aesthetic cakes in Malang City, each company has begun to present innovations in new concepts or characteristics to meet the tastes of consumers who are increasingly open to the development of existing trends. In order to compete to become the top brand recommendation for custom cake products, Oentukmu needs to create an attractive marketing strategy by utilizing social media marketing to support its promotional activities in order to position the brand in the minds of consumers to encourage the consumer purchasing decision process. This study aims to analyze the effect of social media marketing and brand awareness on purchasing decisions on Oentukmu brand custom cake products. This research was explanatory research with a quantitative approach. The data collection technique used a questionnaire distributed to 100 respondents, namely followers of the Oentukmu Instagram account. Respondents were selected using a purposive sampling technique. The data analysis used a questionnaire test, descriptive analysis, classical assumption test, multiple regression analysis, coefficient of determination analysis and hypothesis testing. The results of this analysis show that social media marketing and brand awareness together had a positive effect on purchasing decisions for Oentukmu custom cake products. This was supported based on the results of hypothesis testing (F test), with the Fcount value being 200.065 >Ftable 3.09 and sig. Value of 0.000 < 0.05. From the results of this study, it is hoped that Oentukmu can increase consumer interest and trust in Instagram social media marketing content created and maintain brand awareness strategies so that it has the opportunity to become the top brand of custom cake products so as to increase consumer purchasing decisions.
Pengaruh Brand Image Dan Promosi Media Digital Terhadap Minat Sewa Di Malang Creative Center Laila Nur Azzizzah; Sanita Dhakirah; Rizky Kurniawan Murtiyanto
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 3 (2025): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Advances in information technology have brought significant changes in the way people communicate, conduct business and access information. Therefore, having a good brand image is a must for companies and institutions in order to gain trust from the public. This study aims to analyze the effect of brand image and promotion through digital media on rental interest in Malang Creative Center. This study uses a quantitative approach with brand image and digital media promotion as independent variables, while rental interest acts as the dependent variable. Data were collected by distributing questionnaires to 30 objects who are regular users of Malang Creative Center, with saturated sample selection technique. Data were analyzed using multiple linear regression and hypothesis testing. The findings of this study indicate that brand image and promotion through digital platforms have a positive and significant impact on rental interest in Malang Creative Center. Simultaneous tests also confirmed that both independent variables simultaneously influence rental interest. Based on these findings, it can be concluded that both separately and simultaneously, brand image and promotion through digital media have a positive and significant influence on rental interest in Malang Creative Center. Therefore, it is expected that Malang Creative Center continues to maintain and improve the quality of its brand image and digital promotion strategy to be more optimal.
Analisis Strategi Marketing Mix Terhadap Peningkatan Jumlah Pengunjung Pada Cafe Radio Kopi Kebumen Fakhrurrozi Ibnurrizal; Tri Yulistyawati Evelina; Rizky Kurniawan Murtiyanto
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 3 (2025): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Marketing is an effort to maintain and keep a business growing and can help expand a business. The increasingly rapid development of technology today has created many ways to carry out marketing with the aim of increasing the number of visitors. One of them is by implementing the 7P marketing mix to help increase the number of visitors to Cafe Radio Kopi Gombong, with a focus on providing the best service for consumers. This research aimed to find out how the 7P marketing mix applies to increasing the number of visitors at Cafe Radio Kopi, as well as finding out what factors are obstacles and supporters in this implementation. This research was qualitative research with a description of the 7P variables in the marketing mix, namely product, price, place, promotion, people, process, physical evidence. This research used the data collection techniques of interviews, observation and documentation with purposive sampling techniques. The unit of analysis in this research consisted of 6 informants, consisting of the owner, manager and visitors of Café Radio Kopi. The results of this research used discourse analysis techniques, showed that the marketing mix strategy implemented at Café Radio Kopi to increase the number of visitors in the marketing process was carried out well and healthily by implementing product, price, place, promotion, people, process and physical evidence. The marketing strategy through the marketing mix carried out by Café Radio Kopi used the 7P marketing mix. The results of this research showed that the implementation of the 7P marketing mix applied at Café Radio Kopi Gombong in increasing the number of visitors is very good and has good procedures for dealing with customers, in order that customers who visit are satisfied with the services provided.
The Influence of Product Quality and Location on the Purchase Decision in Bakso Damas Malang Rahmadhani, Aisyah; Murtiyanto, Rizky Kurniawan
IJIEM - Indonesian Journal of Industrial Engineering and Management Vol 5, No 3: October 2024
Publisher : Program Pascasarjana Magister Teknik Industri Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ijiem.v5i3.27048

Abstract

In today's globalized world, the culinary industry has seen remarkable growth, with product quality and strategic location being crucial factors. This study, titled "The Influence of Product Quality and Location on Purchase Decisions at Bakso Damas Malang," examines how these elements affect consumer choices, focusing on a prominent meatball vendor facing quality challenges despite a commitment to freshness. The urgency of this research stems from the rapid expansion and fierce competition in Malang's culinary sector. Quantitative analysis is essential to assess the impact of product quality and location on purchasing decisions. This research involves a substantial sample and employs a variety of data collection methods, including interviews, questionnaires, and observations, both online and offline. Validity and reliability tests ensure the robustness of the research tools, and a comprehensive analytical approach is used. The study finds that product quality and location significantly influence consumer decisions, with 71.8% of purchase decisions attributed to these factors, as indicated by the coefficient of determination (R2). The F-statistic test further confirms the combined effect of these variables. The study concludes that prioritizing product quality and strategic location is vital for businesses like Bakso Damas Malang to achieve sustained success and high consumer satisfaction.
PENGARUH SOCIAL MEDIA MARKETING DAN BRAND AMBASSADOR TERHADAP KEPUTUSAN PEMBELIAN PRODUK MENANTEA DI KOTA MALANG Amartya Punjungawidya; Rizky Kurniawan Murtiyanto
Jurnal Aplikasi Bisnis Vol. 8 No. 2 (2022)
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jab.v8i2.462

Abstract

Dunia bisnis banyak memanfaatkan internet sebagai sarana menciptakan strategi pemasaran yang efektif. Maksud dari adanya penelitian ini adalah guna menelaah dampak social media marketing serta brand ambassador akan keputusan pembelian produk Menantea di Kota Malang. Penelitian ini yaitu explanatory research yang menggunakan metode pengumpulan data purposive sampling dan menyebarkan kuesioner pada 100 responden. Pengumplan data dilakukan dengan melakukan metode penyebaran kuesioner. Regresi linier berganda dipergunakan untuk metode analisa data di penelitian ini. Pada hasil analisa memperlihatkan social media marketing dan brand ambassador dengan cara parsial dan simultan mempengaruhi keputusan pembelian sebesar 52,5 persen, sedangkan veriabel lainnya yang tidak dibahas di penelitian ini mempengaruhi sebesar 47,5 persen. Pada hasil penelitian ini, dapat ditarik kesimpulan yakni social media marketing serta brand ambassador mampu mempengaruhi keputusan pembelian produk dengan signifikan secara parsial dan simultan. Sebaiknya Menantea dapat mempertahankan kualitas konten yang lebih menarik dengan mengikuti perkembangan jaman dan lebih aktif dalam mengelola media sosial.
Co-Authors Abdul Waris Abdul Waris Achmad Khusnul Abid Adam Rizaldy Afandi, Yosi Aisah Aulia Fajria Alifia Dyah Puspita Ayu Amanda, Qisthi Nur Amartya Punjungawidya Anjari, Becik Gati Arni Utamaningsih Ayu Sulasari Ayu Sulasari Baroroh Lestari Christin Susilowati Denada Nabila DWI SURYANTO Eko Boedhi Santoso Endyarta Abdul Aziiz Al Fatah Erlangga Andi Sukma Erlangga Andi Sukma Ezar Widiadaya Fakhrurrozi Ibnurrizal Fatchur Rochman Fatchur Rochman Fauzi Ahmad Muda Gardilla, Humaira Fathma Hadistya, Dhimas Dwi Nugraha Hasan, Halid Haulen Aminda, Wian Dicky Hendri Setiawan Ika Fadila Ayu Lestari Ilma Shofiia Imara, Alya Devy Khalidiya Cintya Joko Samboro Kristianingsih, Tatiana Kusuma, Fahrizha Laila Nur Azzizzah LINA BUDIARTI Mahendra, Rizal Ihza Maulana Dimas Said Maya Rizki Fauzia, Maya Rizki Moh. Charits Moh. Charits Charits Mohamad Rafi Mohammad Maskan Mohammad Maskan, Mohammad Musthofa Hadi Musthofa Hadi, Musthofa Nadya Lutfiana Putri Nadya Lutfiana Putri Nikmah, Farika Nilawati Fiernaningsih Nirwana, Karina Ega Novi Dwi Lestari Radhia Jatu Noviarsita Sakti Rahma Namira Mercellina Rahmadhani, Aisyah Ratih, Amara Puteri Wahyuning Rena Feri Rena Feri Wijayanti Rizka Rahmawati Rizka Rahmawati, Rizka Rizqina Awliya Fadlina Rosiana Avinda Febrianti Rosydah, Salma Husna Safitri, Isnaini Nur Sanita Dhakirah Shinta Maharani Trivena Sulaksono, Fatmasari Ramadhania Susanto, Clarisa Christia Suselo Utoyo Tatiana Kristianingsih Tri Yulistyawati Evelina Tri Yulistyawati Evelina Umi Khabibah Vincentius Dwika Arya Wijaya Wian Dicky Haulen Aminda Winda Rahmawati Zubaidi Zubaidi