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All Journal JAM : Jurnal Aplikasi Manajemen Pendidikan Multikultural Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Jurnal Administrasi Bisnis FISIPOL UNMUL Indonesian Journal of Industrial Engineering & Management Adbis : Jurnal Administrasi dan Bisnis Jurnal Pengabdian Polinema Kepada Masyarakat Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Jurnal Media Administrasi Journal of Applied Community Engagement (JACE) Journal of Business Management and Economic Development Socius: Social Sciences Research Journal JEBD Journal Economic Excellence Ibnu Sina Jurnal Media Akademik (JMA) PENG: Jurnal Ekonomi dan Manajemen Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi Bisnis dan Kewirausahaan Journal of Micro, Small and Medium Enterprises Global Leadership Organizational Research in Management Jurnal Aplikasi Bisnis Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin Abhakte Jurnal Akuntansi Bisnis dan Humaniora
Rizky Kurniawan Murtiyanto
Jurusan Administrasi Niaga, Politeknik Negeri Malang
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Pengaruh Kemasan Dan Kualitas Produk Terhadap Minat Beli Konsumen Beras Medium (KPSH) di Perum Bulog Kanwil Bali : Studi Pada TPK Merta Jaya Kreneng Denpasar Rizky Kurniawan Murtiyanto; Maulana Dimas Said
Journal Economic Excellence Ibnu Sina Vol. 2 No. 1 (2024): Maret : Journal Economic Excellence Ibnu Sina
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/excellence.v2i1.974

Abstract

This research aims to determine the influence of packaging and product quality on consumer buying interest in medium rice (KPSH) at Perum Bulog Kanwil Bali. This research is quantitative research. This research uses primary data by distributing questionnaires to 100 respondents who were taken using accidental sampling technique. Respondents were customers of Toko Pangan Kita who had purchased medium rice at Merta Jaya Kreneng Denpasar. This research data analysis uses multiple linear regression analysis. The independent variable consists of packaging and product quality, while the dependent variable is purchase interest. The results of this research show that packaging and product quality have a positive and significant effect on interest in buying medium rice (KPSH) at Perum BULOG Kanwil Bali with the results of the analysis of the coefficient of determination showing a figure of 63.2% and the remaining 36.8% is influenced by other variables not discussed. in this research.
Students’ Multicultural Perspective in Project Based Learning Method Murtiyanto, Rizky Kurniawan; Rahmawati, Rizka; Hasan, Halid; Kristianingsih, Tatiana
Jurnal Ijtihad Vol 8 No 2 (2024): PENDIDIKAN MULTIKULTURAL
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/multikultural.v8i2.22760

Abstract

Students perception is something that crucial to be understood by educators in order to shape a suitable appraches to use in class so the expected outcomes can be achieved. In responding to the recommedatioon of method that can be used in higher education level is Project Based Learning (PBL). This method concerns to activities that more students’ center and the process how the students providing solutions of the real problem faced by the industry or people in general by implementing their knowledge and critical thinking. So, this study is aimed to see how the students’ perceptions of the implementation of PBL in their classrooms. This study applied the descriptiove qualitative method by describing phenomena. Based on the questionnaire and interview done, it is found out that overall students have good perceptions toward the implementation of PBL, though there are some lacks related to the role of the educators and also the collaborative working among team members.
Pengaruh Kualitas Produk dan Brand Image terhadap Kepuasan Konsumen Sepatu Basket Nike di Kota Malang Endyarta Abdul Aziiz Al Fatah; Rizky Kurniawan Murtiyanto; Ayu Sulasari
Global Leadership Organizational Research in Management Vol. 3 No. 1 (2025): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v3i1.2094

Abstract

Globalization and increasing competition cause companies to compete with each other to get the attention of consumers, so that companies are required to be innovative and creative in responding to various changes in the dynamic environment. The main objectives of this study are to determine and analyze the significant influence between Product Quality and Brand Image on Customer Satisfaction on Nike Basketball Shoes. This research was a quantitive research using IBM SPSS Statistics 25 for analytics. The sampling technique used was using accidental sampling techniques. Online questionnaires were distributed to 100 respondents in a population of Malang City who were a student, self employed and coach as main job. The results of this study indicate that the higher the Product Quality and Brand Image, the higher the Customer Satisfaction. Each variable partially affects Customer Satisfaction and shows that Product Quality and Brand Image variables affects Customer Satisfaction. It also shows that Product Quality  and Brand Image simultaneously have a positive effect on Customer Satisfaction. Based on the results of the study, it can be concluded that the Product Quality and Brand Image variables have effects on Customer Satisfaction.
Influence of Social Media Marketing and Brand Awareness on Purchasing Decisions on Custom Cake Brand Oentukmu: Study on Follower’s Instagram Account Oentukmu Gardilla, Humaira Fathma; Murtiyanto, Rizky Kurniawan; Afandi, Yosi
Journal of Business Management and Economic Development Том 3 № 01 (2025): Journal of Business Management and Economic Development
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v3i01.1393

Abstract

The food and beverage (F&B) business has constantly been growing due to the significant and continuous market potential. With so many cake shops or specialty outlets offering custom cakes or aesthetic cakes in Malang City, each company has begun to present innovations in new concepts or characteristics to meet the tastes of consumers who are increasingly open to the development of existing trends. In order to compete to become the top brand recommendation for custom cake products, Oentukmu needs to create an attractive marketing strategy by utilizing social media marketing to support its promotional activities in order to position the brand in the minds of consumers to encourage the consumer purchasing decision process. This study aims to analyze the effect of social media marketing and brand awareness on purchasing decisions on Oentukmu brand custom cake products. This research was explanatory research with a quantitative approach. The data collection technique used a questionnaire distributed to 100 respondents, namely followers of the Oentukmu Instagram account. Respondents were selected using a purposive sampling technique. The data analysis used a questionnaire test, descriptive analysis, classical assumption test, multiple regression analysis, coefficient of determination analysis and hypothesis testing. The results of this analysis show that social media marketing and brand awareness together had a positive effect on purchasing decisions for Oentukmu custom cake products. This was supported based on the results of hypothesis testing (F test), with the Fcount value being 200.065 >Ftable 3.09 and sig. Value of 0.000 < 0.05. From the results of this study, it is hoped that Oentukmu can increase consumer interest and trust in Instagram social media marketing content created and maintain brand awareness strategies so that it has the opportunity to become the top brand of custom cake products so as to increase consumer purchasing decisions.
The Influence of Product Quality and Location on the Purchase Decision in Bakso Damas Malang Rahmadhani, Aisyah; Murtiyanto, Rizky Kurniawan
IJIEM - Indonesian Journal of Industrial Engineering and Management Vol 5, No 3: October 2024
Publisher : Program Pascasarjana Magister Teknik Industri Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ijiem.v5i3.27048

Abstract

In today's globalized world, the culinary industry has seen remarkable growth, with product quality and strategic location being crucial factors. This study, titled "The Influence of Product Quality and Location on Purchase Decisions at Bakso Damas Malang," examines how these elements affect consumer choices, focusing on a prominent meatball vendor facing quality challenges despite a commitment to freshness. The urgency of this research stems from the rapid expansion and fierce competition in Malang's culinary sector. Quantitative analysis is essential to assess the impact of product quality and location on purchasing decisions. This research involves a substantial sample and employs a variety of data collection methods, including interviews, questionnaires, and observations, both online and offline. Validity and reliability tests ensure the robustness of the research tools, and a comprehensive analytical approach is used. The study finds that product quality and location significantly influence consumer decisions, with 71.8% of purchase decisions attributed to these factors, as indicated by the coefficient of determination (R2). The F-statistic test further confirms the combined effect of these variables. The study concludes that prioritizing product quality and strategic location is vital for businesses like Bakso Damas Malang to achieve sustained success and high consumer satisfaction.
PENGARUH SOCIAL MEDIA MARKETING DAN BRAND AMBASSADOR TERHADAP KEPUTUSAN PEMBELIAN PRODUK MENANTEA DI KOTA MALANG Amartya Punjungawidya; Rizky Kurniawan Murtiyanto
Jurnal Aplikasi Bisnis Vol. 8 No. 2 (2022)
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jab.v8i2.462

Abstract

Dunia bisnis banyak memanfaatkan internet sebagai sarana menciptakan strategi pemasaran yang efektif. Maksud dari adanya penelitian ini adalah guna menelaah dampak social media marketing serta brand ambassador akan keputusan pembelian produk Menantea di Kota Malang. Penelitian ini yaitu explanatory research yang menggunakan metode pengumpulan data purposive sampling dan menyebarkan kuesioner pada 100 responden. Pengumplan data dilakukan dengan melakukan metode penyebaran kuesioner. Regresi linier berganda dipergunakan untuk metode analisa data di penelitian ini. Pada hasil analisa memperlihatkan social media marketing dan brand ambassador dengan cara parsial dan simultan mempengaruhi keputusan pembelian sebesar 52,5 persen, sedangkan veriabel lainnya yang tidak dibahas di penelitian ini mempengaruhi sebesar 47,5 persen. Pada hasil penelitian ini, dapat ditarik kesimpulan yakni social media marketing serta brand ambassador mampu mempengaruhi keputusan pembelian produk dengan signifikan secara parsial dan simultan. Sebaiknya Menantea dapat mempertahankan kualitas konten yang lebih menarik dengan mengikuti perkembangan jaman dan lebih aktif dalam mengelola media sosial.
PENGARUH BRAND TRUST DAN CUSTOMER EXPERIENCE TERHADAP CUSTOMER LOYALTY PADA FOLLOWERS INSTAGRAM @madame.gie Rahma Namira Mercellina; Rizky Kurniawan Murtiyanto
Jurnal Aplikasi Bisnis Vol. 9 No. 1 (2023)
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jab.v9i1.509

Abstract

Penelitian ini memiliki tujuan untuk mengetahui serta menganalisis pengaruh brand trust dan customer experience terhadap customer loyalty pada followers Instagram @madame.gie. Pada penelitian ini peneliti menggunakan jenis penelitian kuantitatif. Untuk mengumpulkan data, peneliti menggunakan metode pengumpulan data dengan cara menyebarkan kuisioner dengan teknik probability sampling. Responden yang digunakan dalam penelitian ini adalah 100 orang responden. Untuk metode analisis data, peneliti menggunkan regresi linier berganda. Hasil uji t yang dilakukan dalam penelitian ini mendapatkan hasil bahwa brand trust dan customer experience secara individual berpengaruh signifikan terhadap customer loyalty. Sedangkan uji F menunjukkan bahwa brand trust dan customer experience berpengaruh secara bersama-sama dan signifikan terhadap customer loyalty sebesar 52 persen. Dari hasil penlitian ini, dapat disimpulkan bahwa brand trust dan customer experience berpengaruh secara individual dan bersama-sama terhadap customer loyalty. Madame Gie harus meningkatkan brand trust yang lebih baik agar pelanggan melakukan pembelian ulang produk Madame Gie dan menjadi pelanggan yang loyal.
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP LOYALITAS PELANGGAN DI NAKAMSE’ SEMANGGI TIMUR KOTA MALANG Ezar Widiadaya; Rizky Kurniawan Murtiyanto
Jurnal Aplikasi Bisnis Vol. 9 No. 1 (2023)
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jab.v9i1.934

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh kualitas produk dan harga pada variabel loyalitas pelanggan rice box Nakamse’ pada mahasiswa di Kota Malang. Penelitian ini memakai teknik pengumpulan data kuesioner yang disebar kepada 130 responden pelanggan Nakamse’ sebagian besar merupakan mahasiswa di Kota Malang sebagai responden penelitian. Responden dipilih dengan metode purposive sampling dan dianalisis menggunakan teknik analisis linier berganda. Hasil penelitian menunjukkan bahwa kualitas produk dan harga memberi sumbangsih pengaruh terhadap loyalitas pelanggan sebesar 50,5 persen  
PENGARUH IKLAN DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN HONDA BRIO DI HONDA MITRA GRESIK Achmad Khusnul Abid; Rizky Kurniawan Murtiyanto
Jurnal Aplikasi Bisnis Vol. 7 No. 2 (2021)
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini merupakan penelitian kuantitatif. Metode pengumpulan data yang digunakan adalah penyebaran kuesioner kepada 127 responden dengan teknik Simple Random sampling. Analisa data penelitian ini menggunakan analisis regresi berganda. Variabel bebas terdiri dari Iklan dan Brand Image, variabel terikat adalah keputusan pembelian. Hasil penelitian ini menunjukkan bahwa berdasarkan uji validitas dan uji reliabilitas variabel Iklan dinyatakan valid dan reliabel. Ada pula varibel lain yaitu Brand image dan Keputusan Pembelian berdasarkan uji validitas dan uji reliabilitas juga dinyatakan valid dan reliabel. Dari hasil penelitian ini disarankan Honda Mitra Gresik dapat meningkatkan iklan dan mempertahankan brand image yang mereka ciptakan, agar mampu meningkatkan jumlah penjualan Honda Brio.
PENGARUH VIRAL MARKETING DAN IKLAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK SOSIS KANZLER DI KOTA MALANG Rizqina Awliya Fadlina; Rizky Kurniawan Murtiyanto
Jurnal Aplikasi Bisnis Vol. 7 No. 2 (2021)
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan penelitian ini untuk mengetahui pengaruh viral marketing dan iklan terhadap keputusan pembelian produk sosis Kanzler. Penelitian ini merupakan penelitian kuantitatif. Metode pengumpulan data yang digunakan adalah penyebaran kuesioner kepada 156 responden dengan teknik purposive sampling. Analisa data penelitian ini menggunakan analisis regresi berganda. Variabel bebas terdiri dari viral marketing dan iklan dan variabel terikat adalah keputusan pembelian. Berdasarkan hasil penelitian dapat disimpulkan bahwa variabel variabel viral marketing dan iklan secara parsial maupun simultan berpengaruh terhadap keputusan pembelian. Kanzler sebaiknya dalam melakukan viral marketing terus memperhatikan kemenarikan informasi dan terus melakukan evaluasi terhadap iklan agar dapat menjaring lebih banyak audiens diseluruh kalangan.
Co-Authors Abdul Waris Abdul Waris Achmad Khusnul Abid Adam Rizaldy Ahmad Farhan Pramana Ahmad Fauzi Aisah Aulia Fajria Akmalia, Masitha Nisa Alifia Dyah Puspita Ayu Amanda, Qisthi Nur Amara Puteri Wahyuning Ratih Amartya Punjungawidya Andhika Reyhant Ramadhan Andrea Dennise Gusti Nugraheni Anjari, Becik Gati Arni Utamaningsih Ayu Sulasari Ayu Sulasari Baroroh Lestari Christin Susilowati Denada Nabila Dhimas Dwi Nugraha Hadistya Drs. Joko Samboro DWI SURYANTO Eko Boedhi Santoso Endyarta Abdul Aziiz Al Fatah Erlangga Andi Sukma Ezar Widiadaya Farika Nikmah Fatchur Rochman Fatchur Rochman Gardilla, Humaira Fathma Halid Hasan Hasan, Halid Haulen Aminda, Wian Dicky Hendri Setiawan Heru Utomo, Heru Ika Fadila Ayu Lestari Ilma Shofiia Imara, Alya Devy Khalidiya Cintya Isnaini Nur Safitri Joko Samboro Karina Ega Nirwana Kristianingsih, Tatiana Kusuma, Fahrizha Laila Nur Azzizzah LINA BUDIARTI Lucia Eny Rahmawati Mahendra, Rizal Ihza Maulana Dimas Said Maya Rizki Fauzia Moh. Charits Moh. Charits Charits Mohamad Rafi Mohammad Maskan Mohammad Maskan Mohammad Maskan, Mohammad Musthofa Hadi Nadya Lutfiana Putri Nadya Lutfiana Putri Nilawati Fiernaningsih Novi Dwi Lestari Nurtjahjani, Fullchis Pradita Mariana Desanty Radhia Jatu Noviarsita Sakti Rahma Eka Widiastutik Rahma Namira Mercellina Rahmadhani, Aisyah Rena Feri Rena Feri Wijayanti Rena Feri Wijayanti Rizka Rahmawati Rizka Rahmawati Rizka Rahmawati, Rizka Rizqina Awliya Fadlina Rosiana Avinda Febrianti Rosydah, Salma Husna Sanita Dhakirah Sefira Aulia Evanda Shinta Maharani Trivena Shodiq, Aliffatur Akbar Sudjanarti, Dwi Sulaksono, Fatmasari Ramadhania Susanto, Clarisa Christia Suselo Utoyo Tatiana Kristianingsih Tri Yulistyawati Evelina Umi Khabibah Vincentius Dwika Arya Wijaya Wardani, Rr. Tri Istining Wian Dicky Haulen Aminda Winda Rahmawati Yosi Afandi Yulis Nurul Aini Zubaidi Zubaidi