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All Journal JAM : Jurnal Aplikasi Manajemen Pendidikan Multikultural Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Jurnal Administrasi Bisnis FISIPOL UNMUL Indonesian Journal of Industrial Engineering & Management Adbis : Jurnal Administrasi dan Bisnis Jurnal Pengabdian Polinema Kepada Masyarakat Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat Jurnal Akuntansi Bisnis dan Humaniora Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Jurnal Media Administrasi Journal of Business Management and Economic Development Socius: Social Sciences Research Journal JEBD Journal Economic Excellence Ibnu Sina Jurnal Media Akademik (JMA) PENG: Jurnal Ekonomi dan Manajemen Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi Bisnis dan Kewirausahaan Journal of Micro, Small and Medium Enterprises Global Leadership Organizational Research in Management Jurnal Aplikasi Bisnis Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin Abhakte
Rizky Kurniawan Murtiyanto
Jurusan Administrasi Niaga, Politeknik Negeri Malang
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Pengaruh Brand Image Dan Promosi Media Digital Terhadap Minat Sewa Di Malang Creative Center Laila Nur Azzizzah; Sanita Dhakirah; Rizky Kurniawan Murtiyanto
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 3 (2025): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

Advances in information technology have brought significant changes in the way people communicate, conduct business and access information. Therefore, having a good brand image is a must for companies and institutions in order to gain trust from the public. This study aims to analyze the effect of brand image and promotion through digital media on rental interest in Malang Creative Center. This study uses a quantitative approach with brand image and digital media promotion as independent variables, while rental interest acts as the dependent variable. Data were collected by distributing questionnaires to 30 objects who are regular users of Malang Creative Center, with saturated sample selection technique. Data were analyzed using multiple linear regression and hypothesis testing. The findings of this study indicate that brand image and promotion through digital platforms have a positive and significant impact on rental interest in Malang Creative Center. Simultaneous tests also confirmed that both independent variables simultaneously influence rental interest. Based on these findings, it can be concluded that both separately and simultaneously, brand image and promotion through digital media have a positive and significant influence on rental interest in Malang Creative Center. Therefore, it is expected that Malang Creative Center continues to maintain and improve the quality of its brand image and digital promotion strategy to be more optimal.
Analisis Strategi Marketing Mix Terhadap Peningkatan Jumlah Pengunjung Pada Cafe Radio Kopi Kebumen Fakhrurrozi Ibnurrizal; Tri Yulistyawati Evelina; Rizky Kurniawan Murtiyanto
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 3 (2025): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

Marketing is an effort to maintain and keep a business growing and can help expand a business. The increasingly rapid development of technology today has created many ways to carry out marketing with the aim of increasing the number of visitors. One of them is by implementing the 7P marketing mix to help increase the number of visitors to Cafe Radio Kopi Gombong, with a focus on providing the best service for consumers. This research aimed to find out how the 7P marketing mix applies to increasing the number of visitors at Cafe Radio Kopi, as well as finding out what factors are obstacles and supporters in this implementation. This research was qualitative research with a description of the 7P variables in the marketing mix, namely product, price, place, promotion, people, process, physical evidence. This research used the data collection techniques of interviews, observation and documentation with purposive sampling techniques. The unit of analysis in this research consisted of 6 informants, consisting of the owner, manager and visitors of Café Radio Kopi. The results of this research used discourse analysis techniques, showed that the marketing mix strategy implemented at Café Radio Kopi to increase the number of visitors in the marketing process was carried out well and healthily by implementing product, price, place, promotion, people, process and physical evidence. The marketing strategy through the marketing mix carried out by Café Radio Kopi used the 7P marketing mix. The results of this research showed that the implementation of the 7P marketing mix applied at Café Radio Kopi Gombong in increasing the number of visitors is very good and has good procedures for dealing with customers, in order that customers who visit are satisfied with the services provided.
Co-Authors Abdul Waris Abdul Waris Achmad Khusnul Abid Adam Rizaldy Afandi, Yosi Aisah Aulia Fajria Akmalia, Masitha Nisa Alifia Dyah Puspita Ayu Amanda, Qisthi Nur Amartya Punjungawidya Anjari, Becik Gati Arni Utamaningsih Ayu Sulasari Ayu Sulasari Baroroh Lestari Christin Susilowati Denada Nabila DWI SURYANTO Eko Boedhi Santoso Endyarta Abdul Aziiz Al Fatah Erlangga Andi Sukma Erlangga Andi Sukma Ezar Widiadaya Fakhrurrozi Ibnurrizal Fatchur Rochman Fatchur Rochman Fauzi Ahmad Muda Gardilla, Humaira Fathma Hadistya, Dhimas Dwi Nugraha Hasan, Halid Haulen Aminda, Wian Dicky Hendri Setiawan Heru Utomo, Heru Ika Fadila Ayu Lestari Ilma Shofiia Imara, Alya Devy Khalidiya Cintya Joko Samboro Kristianingsih, Tatiana Kusuma, Fahrizha Laila Nur Azzizzah LINA BUDIARTI Mahendra, Rizal Ihza Maulana Dimas Said Maya Rizki Fauzia, Maya Rizki Moh. Charits Moh. Charits Charits Mohamad Rafi Mohammad Maskan Mohammad Maskan, Mohammad Musthofa Hadi Musthofa Hadi, Musthofa Nadya Lutfiana Putri Nadya Lutfiana Putri Nikmah, Farika Nilawati Fiernaningsih Nirwana, Karina Ega Novi Dwi Lestari Radhia Jatu Noviarsita Sakti Rahma Namira Mercellina Rahmadhani, Aisyah Ratih, Amara Puteri Wahyuning Rena Feri Rena Feri Wijayanti Rena Feri Wijayanti Rizka Rahmawati Rizka Rahmawati, Rizka Rizqina Awliya Fadlina Rosiana Avinda Febrianti Rosydah, Salma Husna Safitri, Isnaini Nur Sanita Dhakirah Shinta Maharani Trivena Shodiq, Aliffatur Akbar Sudjanarti, Dwi Sulaksono, Fatmasari Ramadhania Susanto, Clarisa Christia Suselo Utoyo Tatiana Kristianingsih Tri Yulistyawati Evelina Tri Yulistyawati Evelina Umi Khabibah Umi Khabibah Vincentius Dwika Arya Wijaya Wardani, Rr. Tri Istining Wian Dicky Haulen Aminda Winda Rahmawati Zubaidi Zubaidi