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All Journal JAM : Jurnal Aplikasi Manajemen Pendidikan Multikultural Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Jurnal Administrasi Bisnis FISIPOL UNMUL Indonesian Journal of Industrial Engineering & Management Adbis : Jurnal Administrasi dan Bisnis Jurnal Pengabdian Polinema Kepada Masyarakat Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat Jurnal Akuntansi Bisnis dan Humaniora Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Jurnal Media Administrasi Journal of Business Management and Economic Development Socius: Social Sciences Research Journal JEBD Journal Economic Excellence Ibnu Sina Jurnal Media Akademik (JMA) PENG: Jurnal Ekonomi dan Manajemen Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi Bisnis dan Kewirausahaan Journal of Micro, Small and Medium Enterprises Global Leadership Organizational Research in Management Jurnal Aplikasi Bisnis Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin Abhakte
Rizky Kurniawan Murtiyanto
Jurusan Administrasi Niaga, Politeknik Negeri Malang
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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PENGARUH BRAND TRUST DAN CUSTOMER EXPERIENCE TERHADAP CUSTOMER LOYALTY PADA FOLLOWERS INSTAGRAM @madame.gie Rahma Namira Mercellina; Rizky Kurniawan Murtiyanto
Jurnal Aplikasi Bisnis Vol. 9 No. 1 (2023)
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jab.v9i1.509

Abstract

Penelitian ini memiliki tujuan untuk mengetahui serta menganalisis pengaruh brand trust dan customer experience terhadap customer loyalty pada followers Instagram @madame.gie. Pada penelitian ini peneliti menggunakan jenis penelitian kuantitatif. Untuk mengumpulkan data, peneliti menggunakan metode pengumpulan data dengan cara menyebarkan kuisioner dengan teknik probability sampling. Responden yang digunakan dalam penelitian ini adalah 100 orang responden. Untuk metode analisis data, peneliti menggunkan regresi linier berganda. Hasil uji t yang dilakukan dalam penelitian ini mendapatkan hasil bahwa brand trust dan customer experience secara individual berpengaruh signifikan terhadap customer loyalty. Sedangkan uji F menunjukkan bahwa brand trust dan customer experience berpengaruh secara bersama-sama dan signifikan terhadap customer loyalty sebesar 52 persen. Dari hasil penlitian ini, dapat disimpulkan bahwa brand trust dan customer experience berpengaruh secara individual dan bersama-sama terhadap customer loyalty. Madame Gie harus meningkatkan brand trust yang lebih baik agar pelanggan melakukan pembelian ulang produk Madame Gie dan menjadi pelanggan yang loyal.
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP LOYALITAS PELANGGAN DI NAKAMSE’ SEMANGGI TIMUR KOTA MALANG Ezar Widiadaya; Rizky Kurniawan Murtiyanto
Jurnal Aplikasi Bisnis Vol. 9 No. 1 (2023)
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jab.v9i1.934

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh kualitas produk dan harga pada variabel loyalitas pelanggan rice box Nakamse’ pada mahasiswa di Kota Malang. Penelitian ini memakai teknik pengumpulan data kuesioner yang disebar kepada 130 responden pelanggan Nakamse’ sebagian besar merupakan mahasiswa di Kota Malang sebagai responden penelitian. Responden dipilih dengan metode purposive sampling dan dianalisis menggunakan teknik analisis linier berganda. Hasil penelitian menunjukkan bahwa kualitas produk dan harga memberi sumbangsih pengaruh terhadap loyalitas pelanggan sebesar 50,5 persen  
PENGARUH IKLAN DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN HONDA BRIO DI HONDA MITRA GRESIK Achmad Khusnul Abid; Rizky Kurniawan Murtiyanto
Jurnal Aplikasi Bisnis Vol. 7 No. 2 (2021)
Publisher : Politeknik Negeri Malang

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Abstract

Penelitian ini merupakan penelitian kuantitatif. Metode pengumpulan data yang digunakan adalah penyebaran kuesioner kepada 127 responden dengan teknik Simple Random sampling. Analisa data penelitian ini menggunakan analisis regresi berganda. Variabel bebas terdiri dari Iklan dan Brand Image, variabel terikat adalah keputusan pembelian. Hasil penelitian ini menunjukkan bahwa berdasarkan uji validitas dan uji reliabilitas variabel Iklan dinyatakan valid dan reliabel. Ada pula varibel lain yaitu Brand image dan Keputusan Pembelian berdasarkan uji validitas dan uji reliabilitas juga dinyatakan valid dan reliabel. Dari hasil penelitian ini disarankan Honda Mitra Gresik dapat meningkatkan iklan dan mempertahankan brand image yang mereka ciptakan, agar mampu meningkatkan jumlah penjualan Honda Brio.
PENGARUH VIRAL MARKETING DAN IKLAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK SOSIS KANZLER DI KOTA MALANG Rizqina Awliya Fadlina; Rizky Kurniawan Murtiyanto
Jurnal Aplikasi Bisnis Vol. 7 No. 2 (2021)
Publisher : Politeknik Negeri Malang

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Abstract

Tujuan penelitian ini untuk mengetahui pengaruh viral marketing dan iklan terhadap keputusan pembelian produk sosis Kanzler. Penelitian ini merupakan penelitian kuantitatif. Metode pengumpulan data yang digunakan adalah penyebaran kuesioner kepada 156 responden dengan teknik purposive sampling. Analisa data penelitian ini menggunakan analisis regresi berganda. Variabel bebas terdiri dari viral marketing dan iklan dan variabel terikat adalah keputusan pembelian. Berdasarkan hasil penelitian dapat disimpulkan bahwa variabel variabel viral marketing dan iklan secara parsial maupun simultan berpengaruh terhadap keputusan pembelian. Kanzler sebaiknya dalam melakukan viral marketing terus memperhatikan kemenarikan informasi dan terus melakukan evaluasi terhadap iklan agar dapat menjaring lebih banyak audiens diseluruh kalangan.
PENGARUH GAYA HIDUP DAN MOTIVASI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN DI AREMA STORE MALANG Adam Rizaldy; Rizky Kurniawan Murtiyanto
Jurnal Aplikasi Bisnis Vol. 7 No. 2 (2021)
Publisher : Politeknik Negeri Malang

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh gaya hidup dan motivasi konsumen terhadap keputusan pembelian di Arema Store. Penelitian ini merupakan penelitian kuantitatif dengan menggunakan variabel yaitu gaya hidup, motivasi konsumen dan variabel keputusan pembelian. Metode pengumpulan data yaitu dengan penyebaran kuesioner terhadap 100 responden. Teknik sampling menggunakan nonprobability sampling. Teknik analisa data yang digunakan adalah regresi linier berganda, uji t, serta uji f.Hasil penelitian ini menunjukkan bahwa : gaya hidup secara parsial tidak berpengaruh terhadap keputusan pembelian dengan thitung lebih dari ttabel yakni nilai t hitung sebesar 1,438 kurang dari t tabel yaitu 1,66071 dengan nilai signifikansi 0,154 lebih dari 0,05. Selanjutnya, variabel motivasi konsumen secara parsial berpengaruh positif terhadap keputusan pembelian dengan thitung lebih dari ttabel yakni 9,307 lebih dari t tabel yaitu 1,66071 dengan nilai signifikansi 0,000 kurang dari 0,05. Gaya hidup dan motivasi konsumen secara simultan berpengaruh positif terhadap keputusan pembelian dengan F hitung lebih dari F tabel yaitu 109,829 lebih dari 3,09 serta signifikan 0,000. Dari hasil penelitian ini maka Arema Store diharapkan menjaga serta meningkatkan gaya hidup dan motivasi konsumen, agar calon konsumen lebih termotivasi untuk membeli produk di Arema Store.
Analisis SWOT untuk Pengembangan Potensi dan Peluang Pasar pada Gama Private Center Nadya Lutfiana Putri; Ayu Sulasari; Rizky Kurniawan Murtiyanto
Jurnal Media Administrasi Vol 9 No 2 (2024): Oktober : Jurnal Media Administrasi
Publisher : Universitas 17 Agustus 1945 Semarang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/jma.v9i2.1998

Abstract

SWOT analysis is one of the well-known tools for situation analysis of the company's internal and external environment. SWOT analysis is often used as a reference for strategic planning by maximising strengths and taking opportunities by minimising weaknesses and avoiding threats. This research was a descriptive qualitative research using SWOT analysis as an evaluation. This study used data collection techniques of observation, interviews, and questionnaires. The sampling technique used was purposive sampling techniques. The number of respondents was 9 respondents who were owners, employees, teachers, and students of Gama Private Center. The results of the SWOT analysis found 5 points in each factor. It is known that the internal value is positive 2.42 and the external factor is positive 1,90. The position of the Gama Private Centre is in quadrant I.  
Pengaruh Content Marketing dan Viral Marketing Terhadap Keputusan Pembelian Produk Serum Hanasui di TikTok (Studi pada Followers Akun TikTok @officialhanasui) Rosiana Avinda Febrianti; Mohammad Maskan; Rizky Kurniawan Murtiyanto
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 3 (2025): September: Education, Economic dan Social Studies
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/76jny833

Abstract

The rapid development of digital technology in Indonesia has influenced consumer behavior. One of the developments is the popularity of TikTok. Amid the intense competition in the skincare industry and the widespread issue of overclaiming, Hanasui has faced challenges in maintaining competitiveness. The study aims to analyze the influence of content marketing and viral marketing on the purchase decision of Hanasui serum products on TikTok. This research was an explanatory quantitative study. The data were collected through questionnaires distributed to 100 respondents who were the followers of @officialhanasui TikTok account. The sampling technique used a non-probability sampling method with purposive sampling. The data analysis in this study employed multiple regression analysis and hypothesis testing. The results of this study showed that content marketing and viral marketing both partially and simultaneously had a positive and significant influenced on purchasing decisions. Based on the findings of this study, it is concluded that Hanasui is advised to continuously optimize effective content marketing and viral marketing strategies to strengthen consumers purchase decisions regarding Hanasui serum products on the TikTok platform.
Pengaruh Kualitas Produk dan Layanan terhadap Kepuasan dan Loyalitas Konsumen Pada Pengembang PT Araya Bumi Megah Malang Murtiyanto, Rizky Kurniawan; Rochman, Fatchur; Susilowati, Christin
Jurnal Aplikasi Manajemen Vol. 12 No. 1 (2014)
Publisher : Universitas Brawijaya, Indonesia

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Abstract

The study is to examine and analyze the effect of product quality and service quality to customer satisfaction, examine and analyze the effect of product quality and service quality to customer loyalty on developer PT. Araya Bumi Megah Malang. Research study conducted including an explanation (explanatory research) that explain the causal relationship between variables through the course of a study testing the hypothesis of this study used a sample of 34 respondents, while sampling technique using purposive sampling. Data analysis is the analysis of PLS (Partial Least System). The results of this study were (1) product quality have a significant influence to customer satisfaction (2) service quality has a significant influence to customer satisfaction (3) product quality has a significant influence to consumer loyalty (4) service quality has a significant influence to customer loyalty (5 ) consumer satisfaction has a significant influence to consumer loyalty (6) product quality has a significant effect to customer loyalty when through customer satisfaction (7) service quality has a significant influence on customer loyalty when through customer satisfaction.
Pengaruh Brand Image dan Social Media Marketing Terhadap Keputusan Pembelian (Merek Pakaian) pada UMKM Messed Club di Blitar Vincentius Dwika Arya Wijaya; Rizky Kurniawan Murtiyanto; Mohammad Maskan
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 1 (2026): Januari: Inprogress
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/bzgpqf85

Abstract

The high level of competition in the MSME clothing market in Blitar has prompted many brands to try to increase their appeal to customers. Messed Club, as one of the local clothing brands, needs to have an effective marketing strategy to increase customer purchasing decisions. This study aims to analyse the influence of brand image and social media marketing on purchasing decisions for Messed Club products in Blitar. This study employs a quantitative approach with independent variables of Brand Image and Social Media Marketing, and a dependent variable of purchasing decisions. Data was collected through a questionnaire distributed to 115 respondents who are customers of Messed Club products. Sampling was conducted using non-probability sampling and purposive sampling techniques. Data analysis involved multiple linear regression and hypothesis testing using SPSS software. The results of partial hypothesis testing indicate that the Brand Image variable and the Social Media Marketing variable have a significant effect on Purchase Decisions. Simultaneous hypothesis testing shows that Brand Image and Social Media Marketing have a significant effect on Purchase Decisions. It is concluded that Messed Club can strengthen its Brand Image through active interaction with customers on social media, particularly Instagram. Additionally, interactive Social Media Marketing strategies help increase engagement and expand business networks, ultimately driving more customer purchase decisions. Further research is recommended to expand the scope of the study area for generalising the research results, adding other variables such as product quality or price to gain a more comprehensive understanding of the factors influencing customers' Purchase Decisions for local fashion products. 
Pengaruh Kepuasan Layanan dan Customer Experience Terhadap Kepuasan Konsumen di Umayumcha Malang Alifia Dyah Puspita Ayu; Rizky Kurniawan Murtiyanto; Mohammad Maskan
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 5 (2025): SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/nkmy3h31

Abstract

In the highly competitive food and beverage (F&B) industry, consumer satisfaction plays a crucial role in ensuring customer loyalty and business sustainability. The increasing popularity of dimsum in Malang has led to the emergence of various dining options, including Umayumcha, a leading dimsum cafe established in 2020. This study aimed to examine the influence of service quality and customer experience on consumer satisfaction at Umayumcha Malang. This explanatory quantitative research examined how service quality and customer experience influenced consumer satisfaction. One hundred respondents were selected through purposive sampling based on three criteria: minimum age of 17 years, at least two previous purchases, and having dining experience at the venue. Data were collected through online questionnaires distributed via social media and were analyzed using multiple linear regression. The research results showed that service quality and customer experience had significant and positive effects on consumer satisfaction. Both independent variables were proven to have significant influence on the dependent variable. Service quality and customer experience explained most of the variance in consumer satisfaction, although there were still other factors that influenced consumer satisfaction beyond the variables studied. Based on the research results, it can be concluded that service quality and customer experience had positive and significant effects on consumer satisfaction at Umayumcha Malang. Therefore, it is recommended that Umayumcha Malang continue to improve service quality and maintain customer experience to enhance consumer satisfaction.
Co-Authors Abdul Waris Abdul Waris Achmad Khusnul Abid Adam Rizaldy Afandi, Yosi Aisah Aulia Fajria Akmalia, Masitha Nisa Alifia Dyah Puspita Ayu Amanda, Qisthi Nur Amartya Punjungawidya Anjari, Becik Gati Arni Utamaningsih Ayu Sulasari Ayu Sulasari Baroroh Lestari Christin Susilowati Denada Nabila DWI SURYANTO Eko Boedhi Santoso Endyarta Abdul Aziiz Al Fatah Erlangga Andi Sukma Erlangga Andi Sukma Ezar Widiadaya Fakhrurrozi Ibnurrizal Fatchur Rochman Fatchur Rochman Fauzi Ahmad Muda Gardilla, Humaira Fathma Hadistya, Dhimas Dwi Nugraha Hasan, Halid Haulen Aminda, Wian Dicky Hendri Setiawan Heru Utomo, Heru Ika Fadila Ayu Lestari Ilma Shofiia Imara, Alya Devy Khalidiya Cintya Joko Samboro Kristianingsih, Tatiana Kusuma, Fahrizha Laila Nur Azzizzah LINA BUDIARTI Mahendra, Rizal Ihza Maulana Dimas Said Maya Rizki Fauzia, Maya Rizki Moh. Charits Moh. Charits Charits Mohamad Rafi Mohammad Maskan Mohammad Maskan, Mohammad Musthofa Hadi Musthofa Hadi, Musthofa Nadya Lutfiana Putri Nadya Lutfiana Putri Nikmah, Farika Nilawati Fiernaningsih Nirwana, Karina Ega Novi Dwi Lestari Radhia Jatu Noviarsita Sakti Rahma Namira Mercellina Rahmadhani, Aisyah Ratih, Amara Puteri Wahyuning Rena Feri Rena Feri Wijayanti Rena Feri Wijayanti Rizka Rahmawati Rizka Rahmawati, Rizka Rizqina Awliya Fadlina Rosiana Avinda Febrianti Rosydah, Salma Husna Safitri, Isnaini Nur Sanita Dhakirah Shinta Maharani Trivena Shodiq, Aliffatur Akbar Sudjanarti, Dwi Sulaksono, Fatmasari Ramadhania Susanto, Clarisa Christia Suselo Utoyo Tatiana Kristianingsih Tri Yulistyawati Evelina Tri Yulistyawati Evelina Umi Khabibah Umi Khabibah Vincentius Dwika Arya Wijaya Wardani, Rr. Tri Istining Wian Dicky Haulen Aminda Winda Rahmawati Zubaidi Zubaidi