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All Journal JAM : Jurnal Aplikasi Manajemen Pendidikan Multikultural Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Jurnal Administrasi Bisnis FISIPOL UNMUL Indonesian Journal of Industrial Engineering & Management Adbis : Jurnal Administrasi dan Bisnis Jurnal Pengabdian Polinema Kepada Masyarakat Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Jurnal Media Administrasi Journal of Applied Community Engagement (JACE) Journal of Business Management and Economic Development Socius: Social Sciences Research Journal JEBD Journal Economic Excellence Ibnu Sina Jurnal Media Akademik (JMA) PENG: Jurnal Ekonomi dan Manajemen Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi Bisnis dan Kewirausahaan Journal of Micro, Small and Medium Enterprises Global Leadership Organizational Research in Management Jurnal Aplikasi Bisnis Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin Abhakte Jurnal Akuntansi Bisnis dan Humaniora
Rizky Kurniawan Murtiyanto
Jurusan Administrasi Niaga, Politeknik Negeri Malang
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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PENGARUH GAYA HIDUP DAN MOTIVASI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN DI AREMA STORE MALANG Adam Rizaldy; Rizky Kurniawan Murtiyanto
Jurnal Aplikasi Bisnis Vol. 7 No. 2 (2021)
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh gaya hidup dan motivasi konsumen terhadap keputusan pembelian di Arema Store. Penelitian ini merupakan penelitian kuantitatif dengan menggunakan variabel yaitu gaya hidup, motivasi konsumen dan variabel keputusan pembelian. Metode pengumpulan data yaitu dengan penyebaran kuesioner terhadap 100 responden. Teknik sampling menggunakan nonprobability sampling. Teknik analisa data yang digunakan adalah regresi linier berganda, uji t, serta uji f.Hasil penelitian ini menunjukkan bahwa : gaya hidup secara parsial tidak berpengaruh terhadap keputusan pembelian dengan thitung lebih dari ttabel yakni nilai t hitung sebesar 1,438 kurang dari t tabel yaitu 1,66071 dengan nilai signifikansi 0,154 lebih dari 0,05. Selanjutnya, variabel motivasi konsumen secara parsial berpengaruh positif terhadap keputusan pembelian dengan thitung lebih dari ttabel yakni 9,307 lebih dari t tabel yaitu 1,66071 dengan nilai signifikansi 0,000 kurang dari 0,05. Gaya hidup dan motivasi konsumen secara simultan berpengaruh positif terhadap keputusan pembelian dengan F hitung lebih dari F tabel yaitu 109,829 lebih dari 3,09 serta signifikan 0,000. Dari hasil penelitian ini maka Arema Store diharapkan menjaga serta meningkatkan gaya hidup dan motivasi konsumen, agar calon konsumen lebih termotivasi untuk membeli produk di Arema Store.
Analisis SWOT untuk Pengembangan Potensi dan Peluang Pasar pada Gama Private Center Nadya Lutfiana Putri; Ayu Sulasari; Rizky Kurniawan Murtiyanto
Jurnal Media Administrasi Vol 9 No 2 (2024): Oktober : Jurnal Media Administrasi
Publisher : Universitas 17 Agustus 1945 Semarang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/jma.v9i2.1998

Abstract

SWOT analysis is one of the well-known tools for situation analysis of the company's internal and external environment. SWOT analysis is often used as a reference for strategic planning by maximising strengths and taking opportunities by minimising weaknesses and avoiding threats. This research was a descriptive qualitative research using SWOT analysis as an evaluation. This study used data collection techniques of observation, interviews, and questionnaires. The sampling technique used was purposive sampling techniques. The number of respondents was 9 respondents who were owners, employees, teachers, and students of Gama Private Center. The results of the SWOT analysis found 5 points in each factor. It is known that the internal value is positive 2.42 and the external factor is positive 1,90. The position of the Gama Private Centre is in quadrant I.  
Pengaruh Kualitas Produk dan Layanan terhadap Kepuasan dan Loyalitas Konsumen Pada Pengembang PT Araya Bumi Megah Malang Murtiyanto, Rizky Kurniawan; Rochman, Fatchur; Susilowati, Christin
Jurnal Aplikasi Manajemen Vol. 12 No. 1 (2014)
Publisher : Universitas Brawijaya, Indonesia

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Abstract

The study is to examine and analyze the effect of product quality and service quality to customer satisfaction, examine and analyze the effect of product quality and service quality to customer loyalty on developer PT. Araya Bumi Megah Malang. Research study conducted including an explanation (explanatory research) that explain the causal relationship between variables through the course of a study testing the hypothesis of this study used a sample of 34 respondents, while sampling technique using purposive sampling. Data analysis is the analysis of PLS (Partial Least System). The results of this study were (1) product quality have a significant influence to customer satisfaction (2) service quality has a significant influence to customer satisfaction (3) product quality has a significant influence to consumer loyalty (4) service quality has a significant influence to customer loyalty (5 ) consumer satisfaction has a significant influence to consumer loyalty (6) product quality has a significant effect to customer loyalty when through customer satisfaction (7) service quality has a significant influence on customer loyalty when through customer satisfaction.
Pengaruh Brand Image dan Social Media Marketing Terhadap Keputusan Pembelian (Merek Pakaian) pada UMKM Messed Club di Blitar Vincentius Dwika Arya Wijaya; Rizky Kurniawan Murtiyanto; Mohammad Maskan
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 1 (2026): Januari-maret, Ekonomi Digital dan Transformasi Bisnis
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/bzgpqf85

Abstract

The high level of competition in the MSME clothing market in Blitar has prompted many brands to try to increase their appeal to customers. Messed Club, as one of the local clothing brands, needs to have an effective marketing strategy to increase customer purchasing decisions. This study aims to analyse the influence of brand image and social media marketing on purchasing decisions for Messed Club products in Blitar. This study employs a quantitative approach with independent variables of Brand Image and Social Media Marketing, and a dependent variable of purchasing decisions. Data was collected through a questionnaire distributed to 115 respondents who are customers of Messed Club products. Sampling was conducted using non-probability sampling and purposive sampling techniques. Data analysis involved multiple linear regression and hypothesis testing using SPSS software. The results of partial hypothesis testing indicate that the Brand Image variable and the Social Media Marketing variable have a significant effect on Purchase Decisions. Simultaneous hypothesis testing shows that Brand Image and Social Media Marketing have a significant effect on Purchase Decisions. It is concluded that Messed Club can strengthen its Brand Image through active interaction with customers on social media, particularly Instagram. Additionally, interactive Social Media Marketing strategies help increase engagement and expand business networks, ultimately driving more customer purchase decisions. Further research is recommended to expand the scope of the study area for generalising the research results, adding other variables such as product quality or price to gain a more comprehensive understanding of the factors influencing customers' Purchase Decisions for local fashion products. 
Pengaruh Kepuasan Layanan dan Customer Experience Terhadap Kepuasan Konsumen di Umayumcha Malang Alifia Dyah Puspita Ayu; Rizky Kurniawan Murtiyanto; Mohammad Maskan
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 5 (2025): SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/nkmy3h31

Abstract

In the highly competitive food and beverage (F&B) industry, consumer satisfaction plays a crucial role in ensuring customer loyalty and business sustainability. The increasing popularity of dimsum in Malang has led to the emergence of various dining options, including Umayumcha, a leading dimsum cafe established in 2020. This study aimed to examine the influence of service quality and customer experience on consumer satisfaction at Umayumcha Malang. This explanatory quantitative research examined how service quality and customer experience influenced consumer satisfaction. One hundred respondents were selected through purposive sampling based on three criteria: minimum age of 17 years, at least two previous purchases, and having dining experience at the venue. Data were collected through online questionnaires distributed via social media and were analyzed using multiple linear regression. The research results showed that service quality and customer experience had significant and positive effects on consumer satisfaction. Both independent variables were proven to have significant influence on the dependent variable. Service quality and customer experience explained most of the variance in consumer satisfaction, although there were still other factors that influenced consumer satisfaction beyond the variables studied. Based on the research results, it can be concluded that service quality and customer experience had positive and significant effects on consumer satisfaction at Umayumcha Malang. Therefore, it is recommended that Umayumcha Malang continue to improve service quality and maintain customer experience to enhance consumer satisfaction.
Pengaruh Harga dan Kepercayaan Konsumen Terhadap Keputusan Pembelian UMKM Garasi Hoc Malang Kusuma, Fahrizha; Lestari, Baroroh; Murtiyanto, Rizky Kurniawan
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 3, No 2 (2025): September
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17153385

Abstract

The increasingly modern development of the coffee business has triggered fierce competition, including among MSME players. Garasi HOC Malang is one MSME that competes through pricing strategies and building customer trust. However, there has been no research examining the influence of these two factors on consumer purchasing decisions. This study aims to analyze the influence of price and consumer trust on purchasing decisions at Garasi HOC Malang SME. This study uses a quantitative approach with explanatory research. Data was collected through an online questionnaire from 100 respondents who had purchased products at Garasi HOC Malang, using purposive sampling techniques. Data analysis was conducted through validity and reliability tests, multiple regression analysis, and classical assumption tests. The results show that, partially, price and consumer trust have a positive and significant effect on purchasing decisions. Simultaneously, both have a significant effect with an F value greater than the F table value. The coefficient of determination indicates that variations in purchase decisions are influenced by price and consumer trust. MSMEs are advised to continue maintaining their pricing strategies and building trust in order to increase consumer purchase decisions.
Pengaruh Kualitas Pelayanan dan Electronic Word of Mouth Terhadap Keputusan Pembelian di Rayz UMM Hotel Malang Ika Fadila Ayu Lestari; Joko Samboro; Rizky Kurniawan Murtiyanto
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 3 (2025): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/6ed3cz17

Abstract

Economic growth in various parts of the world, including Indonesia, has shown rapid development. One of the most promising sectors is the hospitality industry, supported by Indonesia’s rich cultural heritage and favorable economic conditions. Hotels play an important role in this sector by providing quality service, creating customer satisfaction, and building long-term relationships. Rayz UMM Hotel Malang is one such hotel that has actively maintained communication with its customers through social media, contributing to a positive image and strong customer engagement.This study employed a quantitave approach. Data were obtained through observation and questionnaires. Sampling was conducted using probability method with a purposive sampling technique, involving a total of 100 respondent. The questionnaire result were measured using a likert scale. Data analysis was carried out using multiple linier regression with SPSS 26 for windows. The result of both partial and simultaneous hypothesis testing indicated that service quality and electronic word of mouth have a positive and significant influence on purchasing decisions at Rayz UMM Hotel Malang. The findings show that service quality variabel has a greater contribution compared to electronic word of mouth. Based on the results of the study, it can be concluded that service quality and electronic word of mouth are important factors that contribute to customer satisfaction. Therefore, it is recommended that the hotel improve its services and strengthen customers’ emotional loyalty through personalized services, the provision of rewards or membership programs, and communication strategies that encourage customers to provide positive recommendations.  
Pengaruh Brand Image dan Brand Trust Terhadap Minat Beli The Originote (Studi pada Universitas Negeri di Kota Malang) Denada Nabila; Rizky Kurniawan Murtiyanto; Arni Utamaningsih
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 4 (2025): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/jwrans03

Abstract

The development of skincare products in Indonesia has seen rapid progress in recent years, in line with the increasing public awareness of the importance of skin care. The Originote, as one of the brands that uses niacinamide, provides an alternative for consumers looking for effective and affordable skin care solutions. However, the niacinamide content of The Originote serum does not match its claims. This study aimed to investigate the influence of brand image and brand trust on purchase intentThe data collection was conducted with an online questionnaire administered to 100 female university students from state universities in Malang City. The sampling was performed with non-probability sampling and purposive sampling techniques. The data analysis in this study used multiple linear regression analysis and hypothesis testing.  The results of the classical assumption test indicated that the data met the criteria. The results of the coefficient of determination test were 0,801 meaning that 80.8% of the variation was influenced by other variables. The results of the hypothesis test indicate that brand image and brand trust partially and simultaneously have a significant effect on the purchasing interest of female students in Malang City.
Copywriting Sebagai Pendukung Promosi Berbasis WEB Waris, Abdul; Rahmawati, Rizka; Anjari, Becik Gati; Murtiyanto, Rizky Kurniawan
Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Vol. 5 No. 1 (2024): Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jismab.v5i1.1648

Abstract

Copywriting is an important thing to do to increase the promotion carried out by Fiber to increase the sales of a product or service. The creativity produced in copywriting aims to invite readers to take action from a promotion. With the development of technology, copywriting is now not only presented in physical writing results but also becomes mandatory digitally to keep up with the development of online marketing communication media, such as social media and websites. The creativity of copywriting balanced with up-to-date communication media will be able to spearhead the advertising of a company or organization. The official website, which is generally an information medium, needs promotional writing like social media, in general, to make the official website an effective media utilization, an informative medium, and also a promotional communication medium between the website owner and stakeholders.  
PENGARUH HARGA DAN PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN DI APLIKASI GRABFOOD PADA MASYARAKAT KOTA MALANG Setiawan, Hendri; Murtiyanto, Rizky Kurniawan
Jurnal Aplikasi Bisnis Vol. 10 No. 1 (2024)
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jab.v10i1.1670

Abstract

Penelitian ini merupakan penelitian kuantitatif dengan variabel Harga, Promosi Penjualan dan keputusan pembelian . Penelitian ini menggunakan teknik pengumpulan kuesioner. Dengan menggunakan teknik purposive sampling diperoleh 105 responden yang pernah menggunakan aplikasi tersebut. Teknik analisis data menggunakan metode analisis regresi berganda.Hasil penelitian ini menunjukkan bahwa variabel Harga dan Promosi Penjualan secara parsial maupun simultan berpengaruh positif dan signifikan terhadap keputusan pembelian. Ditemukan besarnya pengaruh adalah 0,714 yaitu sebesar 71,4 persen Harga dan promosi penjualan dapat mempengaruhi kepu-tusan pembelian sedangkan sisanya sebesar 26,6 persen. Ini merupakan kontribusi variabel lain yang tidak diikutkan dalam penelitian ini.
Co-Authors Abdul Waris Abdul Waris Achmad Khusnul Abid Adam Rizaldy Ahmad Farhan Pramana Ahmad Fauzi Aisah Aulia Fajria Akmalia, Masitha Nisa Alifia Dyah Puspita Ayu Amanda, Qisthi Nur Amara Puteri Wahyuning Ratih Amartya Punjungawidya Andhika Reyhant Ramadhan Andrea Dennise Gusti Nugraheni Anjari, Becik Gati Arni Utamaningsih Ayu Sulasari Ayu Sulasari Baroroh Lestari Christin Susilowati Denada Nabila Dhimas Dwi Nugraha Hadistya Drs. Joko Samboro DWI SURYANTO Eko Boedhi Santoso Endyarta Abdul Aziiz Al Fatah Erlangga Andi Sukma Ezar Widiadaya Farika Nikmah Fatchur Rochman Fatchur Rochman Gardilla, Humaira Fathma Halid Hasan Hasan, Halid Haulen Aminda, Wian Dicky Hendri Setiawan Heru Utomo, Heru Ika Fadila Ayu Lestari Ilma Shofiia Imara, Alya Devy Khalidiya Cintya Isnaini Nur Safitri Joko Samboro Karina Ega Nirwana Kristianingsih, Tatiana Kusuma, Fahrizha Laila Nur Azzizzah LINA BUDIARTI Lucia Eny Rahmawati Mahendra, Rizal Ihza Maulana Dimas Said Maya Rizki Fauzia Moh. Charits Moh. Charits Charits Mohamad Rafi Mohammad Maskan Mohammad Maskan Mohammad Maskan, Mohammad Musthofa Hadi Nadya Lutfiana Putri Nadya Lutfiana Putri Nilawati Fiernaningsih Novi Dwi Lestari Nurtjahjani, Fullchis Pradita Mariana Desanty Radhia Jatu Noviarsita Sakti Rahma Eka Widiastutik Rahma Namira Mercellina Rahmadhani, Aisyah Rena Feri Rena Feri Wijayanti Rena Feri Wijayanti Rizka Rahmawati Rizka Rahmawati Rizka Rahmawati, Rizka Rizqina Awliya Fadlina Rosiana Avinda Febrianti Rosydah, Salma Husna Sanita Dhakirah Sefira Aulia Evanda Shinta Maharani Trivena Shodiq, Aliffatur Akbar Sudjanarti, Dwi Sulaksono, Fatmasari Ramadhania Susanto, Clarisa Christia Suselo Utoyo Tatiana Kristianingsih Tri Yulistyawati Evelina Umi Khabibah Vincentius Dwika Arya Wijaya Wardani, Rr. Tri Istining Wian Dicky Haulen Aminda Winda Rahmawati Yosi Afandi Yulis Nurul Aini Zubaidi Zubaidi