Article Per Year (5 Year)
p-Index From 2021 - 2026
4.197
P-Index
This Author published in this journals
All Journal Nursing News : Jurnal Ilmiah Keperawatan Eduma : Mathematics Education Learning and Teaching IJFAC (Indonesian Journal of Fundamental and Applied Chemistry) Al Tarbawi Al Haditsah JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Al-I'tibar : Jurnal Pendidikan Islam Al-Qalam Kasaba: Jurnal Ekonomi Islam Buletin LOUPE (Laporan Umum Penelitian) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Akrab Juara : Jurnal Ilmu-ilmu Sosial Dinamika Kerajinan dan Batik : MAJALAH ILMIAH Jurnal Agriment Jurnal Ilmiah Wahana Pendidikan JPMP (Jurnal Pendidikan MIPA Pancasakti) Joong-Ki : Jurnal Pengabdian Masyarakat Dinamika Gemilang: Jurnal Manajemen dan Akuntansi Jurnal bintang manajemen Jurnal Ekonomi Manajemen Akuntansi Joong-Ki Digital Innovation : International Journal Of Management Jurnal Rekayasa Informasi Joong-Ki Al I'tibar Jurnal Pendidikan Islam Management Dynamics: International Journal of Management and Digital Sciences Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis JIMEK
Hasanudin Hasanudin
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

Published : 36 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : JIMEK

 1 
Employer Branding and Compensation Effects on Job Seekers’ Interest in FMCG: Reputation as Mediator Muhammad Arrazi Bagaswara; Arman Jaya; Hasanudin Hasanudin; Ikram Yakin
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 2 (2025): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i2.6297

Abstract

Today’s increasing number of companies in the Fast-Moving Consumer Goods (FMCG) sector is intensifying the competition among FMCG firms in Indonesia for top talent, which has triggered a “war for talent.” The battle to attract the best employees has become just as intense as the competition for customers, compelling organisations to distinguish themselves from their competitors to be seen as an appealing employer to prospective candidates and current staff. This study aims to identify the key factors that influence Employer Branding (EB) among job seekers in Indonesia to support FMCG companies in crafting more effective recruitment strategies. The research utilised a questionnaire survey with 250 respondents selected through quota sampling. Using Structural Equation Modelling (SEM) with the AMOS 23 tool, the results of this study indicate that company attractiveness, compensation, and company reputation can affect job application interest, where company attractiveness is the most influential factor in job application interest in FMCG companies. Company reputation has also been proven to mediate the influence of company attractiveness on job application desire.
Co-Authors A. A Gede Ajusta A. Syathori Ady Mara, Ady Aghnia Wulandari Agus Suyatno ANDINI NURWULANDARI Ardiyani, Vita Maryah Ariefanda Iqbal Perdhana Arman Jaya Aziz Afandi Budiharjo Desi Marlina Dipa Teruna Awaluddin Dipa Teruna Awaluddin Dipateruna Teruna Awaludin Dipateruna Teruna Awaludin Djumala Machmud Dwi Bunga Nur Mego Suci Dwinita Aquastini Efendi, Suryono Elmira Siska Emi Malaysia Emy Malaysia Endang Wahyudi Ereda Widianingsih Esti Dwi Rahmawati etty ratnawati Haliza Nur Ramadina Hendri Tanjung Ibdalsyah Ibdalsyah Ika Puspita Sari Ikram Yakin Indro Subagyo Liau Ie Hau Lydia Salvina Helling M. Fadjeri M. Irfani Hendri M. Masrudy Mikael Hendri. S Muhammad Arrazi Bagaswara Muhammad Fadjeri Muhammad Masrudy Mu’arif Mu’arif Noorhamsyah Pertiwi Perwiraningtyas Purwatiningsih Purwatiningsih Qodria Utami Putri Ramadania Ramadania Ronika Kris Safitri Saharudin Saharudin Sari Indah Supriaman Supriaman Syahbandi Syahbandi Tia Fahda Absyari Ummil Jannah Wawan Ahmad Ridwan Yolif Alfitriani