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MEMAKSIMALKAN PENJUALAN BHUMIMI KEBAYA DENGAN PEMASARAN DIGITAL: FOKUS PADA MEDIA SOSIAL DAN KONTEN VIDEO Pande Ketut Ribek; Ida Ayu Made Diah Kencana Putri
PROSIDING SEMINAR NASIONAL PENGABDIAN MASYARAKAT (SENEMA) Vol 3 No 2 (2024): PROSIDING SEMINAR NASIONAL PENGABDIAN MASYARAKAT (SENEMA)
Publisher : Universitas Mahasaraswati Denpasar

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Abstract

Faktor-faktor seperti media massa dan kemajuan teknologi digital telah mendorong pertumbuhan industri fashion Indonesia yang pesat. Butik Bhumimi Kebaya di Denpasar, Bali, bagaimanapun, menghadapi kesulitan dalam menggunakan media sosial untuk memasarkan produk tradisionalnya. Permasalahan utama yang dihadapi oleh karyawan adalah kurangnya pemahaman dan keterampilan pemasaran digital, yang dapat menghambat pertumbuhan perusahaan. Tujuan program ini adalah untuk mengidentifikasi kebutuhan dan kesulitan dalam pemasaran Bhumimi Kebaya melalui media sosial dan konten video. Wawancara, diskusi, dan observasi langsung digunakan untuk mengidentifikasi masalah ini. Selain itu, staf akan dilatih dalam strategi pemasaran digital. Pengembangan strategi konten, penggunaan iklan berbayar, pembuatan konten video yang beragam, dan pelatihan karyawan yang berkelanjutan adalah beberapa solusi yang tersedia. Hasil dari program ini menunjukkan peningkatan kualitas konten, kreativitas, dan keterampilan karyawan dalam pemasaran digital, serta peningkatan keterlibatan di media sosial. Semua ini berkontribusi pada peningkatan visibilitas merek dan penjualan Bhumimi Kebaya.
PENGARUH MOTIVASI KERJA, DISIPLIN KERJA, DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI PADA KANTOR DESA LANDIH, KECAMATAN BANGLI, KABUPATEN BANGLI Ni Luh Dita Damayanti; Pande Ketut Ribek; Tiksnayana Vipraprastha
EMAS Vol. 5 No. 5 (2024): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

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Abstract

Salah satu kunci keberhasilan suatu perusahaan adalah bergantung pada kinerja sumber daya manusia yang secara langsung atau tidak langsung memberi kontribusi pada perusahaan. Penelitian ini dilakukan di Kantor Desa Landih, Kecamatan Bangli, Kabupaten Bangli dengan metode pengumpulan data menggunakan kuesioner, observasi, dan wawancara. Penentuan jumlah sampel yang digunakan adalah sampling jenuh dengan jumlah responden sebanyak 35 orang pegawai yang ada pada Kantor Desa Landih, Kecamatan Bangli, Kabupaten Bangli. Uji instrument penelitian menggunakan uji validitas dan reliabilitas. Teknik analisis data menggunakan teknik analisis linier berganda dan menggunakan program SPSS version 25 For Windows.Hasil penelitian ini menunjukkan bahwa motivasi kerja, disiplin kerja, dan lingkungan kerja masing-masing berpengaruh positif dan signifikan terhadap kinerja pegawai pada Kantor Desa Landih, Kecamatan Bangli, Kabupaten Bangli
PENGARUH SELF – LEADERSHIP, DISIPLIN KERJA DAN MOTIVASI TERHADAP KINERJA PEGAWAI PADA KANTOR PDAM KABUPATEN GIANYAR Dewa Ayu Diyah Maharani; Pande Ketut Ribek; Tiksnayana Vipraprastha
EMAS Vol. 5 No. 7 (2024): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

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Abstract

The aim of this study is that to explain the influence of self-leadership, work discipline, and motivation on employee performance at PDAM Office Gianyar Regency. Furthermore, the populations in this study were 189 employees and the methods for determining the sample size used in this study were the Yamane and Isaac and Michael formula in order to obtain 65 samples. Meanwhile, the data analysis technique used was multiple linear regression analysis by using the Statistical Program of Social Science (SPSS) version 25.0 for Windows. The results of this study show that; (1) self-leadership has a positive and significant influence on employee performance, (2) work discipline has a positive and significant influence on employee performance, and (3) motivation has a positive and significant influence on employee performance. It is expected for further research to develop this study by adding other variables.
PENGARUH KOMITMEN KERJA, MOTIVASI KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PADA CV. AGUNG PAPER KLUNGKUNG Ni Luh Putu Eka Anggraningsih; Pande Ketut Ribek; Tiksnayana Vipraprastha
EMAS Vol. 5 No. 11 (2024): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

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This research aims to analyze the influence of work commitment, work motivation, and work environment on employee performance at CV. Agung Paper Klungkung. The research sample involves 38 employees from the company. Data collection methods were conducted through observation, interviews, and documentation. The results of data analysis indicate that work commitment has a positive and significant influence on employee performance, work motivation has a positive and significant influence on employee performance. On the other hand, the work environment also has a positive and significant influence on employee performance. These findings provide insights for the company regarding factors that can affect employee performance, thereby enhancing human resource management strategies.This research contributes to a deeper understanding of the dynamics of the relationship between work commitment, work motivation, and the work environment with employee performance in the company CV. Agung Paper Klungkung.
PERAN MEDIA SOSIAL, USER INTERFACE, DAN CRM TERHADAP KEPUTUSAN PEMBELIAN PADA ONLINE SHOP DI BALI Pande Ketut Ribek; Anak Agung Putu Agung; Ni Kadek Desi Mirayani
Jurnal Bakti Saraswati (JBS) Vol. 14 No. 1 (2025): Jurnal Bakti Saraswati Vol. 14 No 1, Maret 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Universitas Mahasaraswati Denpasar, Bali, Indonesia

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Abstract

Purchase decisions are a process taken by consumers when they get satisfaction. The use of technology makes it very easy for people to get information about purchases using e-commerce in online shops. This study aims to determine the role of social media, user interface and CRM in making purchase decisions in online shops. Quantitative method with a population of people who shop using technology in online shops with purposive sampling. Multiple linear regression analysis analysis technique. The results of the study found that social media has a positive and significant effect on purchase decisions in online shops, User interface has a positive and significant effect on purchase decisions in online shops, and CRM has a positive and significant effect on purchase decisions in online shops. This means that the better the use of social media, user interface and CRM, the better the purchasing decision on online shops in Bali.
PENGARUH LINGKUNGAN KERJA, PENGEMBANGAN KARIR DAN KOMPETENSI TERHADAP KINERJA KARYAWAN PADA SOMA FIGHT CLUB CANGGU I Made Gunawan Ernata Giri; Pande Ketut Ribek; Putu Agus Eka Rismawan
VALUES Vol. 6 No. 1 (2025): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Kinerja karyawan sangat penting untuk diperhatikan pada seluruh jenis bidang perusahaan maupun organisasi, demikian pula pada Soma Fight Club. Kinerja karyawan dipengaruhi banyak faktor seperti lingkungan kerja, pengembangan karir dan kompetensi. Penelitian ini bertujuan untuk mengetahui pengaruh lingkungan kerja, pengembangan karir dan kompetensi terhadap kinerja karyawan. Metode penelitian yang digunakan adalah kuantitatif. Populasi yang digunakan adalah karyawan Soma Fight Club dengan sampel sebanyak 31 orang. Teknik analisis data menggunakan Uji Validitas, Uji Reabilitas, Uji Asumsi Klasik, Anaisis Regresi Linier Berganda, Uji Korelasi Berganda, Koefisien Determinasi, Uji F dan Uji t. Dari hasil penelitian diperoleh hasil lingkungan kerja berpengaruh positif dan signifikan terhadap kinerja karyawan, pengembangan karir berpengaruh positif dan signifikan terhadap kinerja karyawan, dan kompetensi berpengaruh positif dan signifikan terhadap kinerja karyawan. Saran yang dapat diberikan peneliti adalah Soma Fight Club hendaknya menyediakan ruang penyimpanan yang lebih memadai, aman, dan terorganisir agar alat-alat kerja dapat disimpan dengan baik, memberikan pelatihan yang lebih terfokus dan sesuai dengan perkembangan karir individu, serta meningkatkan program pelatihan dan pengembangan untuk meningkatkan kompetensi anggota atau staf.
Brand Image Linkage, Product Diversity and Store Atmosphere to Customer Loyalty in Fashion Shops in Bali Ribek, Pande Ketut; Purnawati, Ni Luh Gede Putu; Pendet, Ketut Muka; Yuliastuti, Ida Ayu Nyoman
Mudra Jurnal Seni Budaya Vol 39 No 1 (2024)
Publisher : Institut Seni Indonesia Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31091/mudra.v39i1.2489

Abstract

Loyalty is created based on the experience of consumers buying and consuming products, the factors that influence the emergence of customer loyalty so that they can carry out the right strategy for the survival of the company. brand image, product variety, and store atmosphere. The purpose of this study was to analyze the effect of brand image, product variety, and store atmosphere on customer loyalty. The population of this study are consumers who come to shop at least 2 times. The sampling technique is purposive sampling, this method uses the census method with a total of 102 fashion shop owners. Samples in this study were 102 respondents, with multiple linear regression analysis. Results of this study brand image has a significant positive effect on customer loyalty, product variety has a significant positive effect on customer loyalty, store atmosphere has a significant positive effect on customer loyalty in fashion stores in Bali.
Transformasi Pengelolaan Barang: Optimalisasi Administrasi Dan Penerapan Fifo Dalam Meningkatkan Efisiensi Departemen Food & Beverage Ida Ayu Nyoman Yuliastuti; Luh Ari Darmayanti; Pande Ketut Ribek
Jurnal Dharma Jnana Vol. 5 No. 2 (2025): JURNAL DHARMA JNANA
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

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Abstract

Pengelolaan persediaan barang keperluan departemen Food & Beverage (F&B) pada hotel bintang memiliki tantangan tersendiri, antara lain barang yang mudah rusak, fluktuasi permintaan tamu, serta kebutuhan administrasi yang akurat dan efisien. Berdasarkan hasil observasi ditemukan permasalahan pada efisiensi operasional, khususnya di Departemen Food & Beverage (F&B), yaitu pengelolaan dokumen administrasi yang berantakan, belum optimalnya penerapan sistem FIFO pada persediaan bahan makanan, serta keterbatasan monitoring penggunaan bahan yang berdampak pada pemborosan dan biaya operasional. Solusi yang dirancang meliputi penataan dokumen administrasi menggunakan map snelhecter, digitalisasi arsip penting, penerapan sistem FIFO dengan label dan stock opname rutin, serta pelatihan dan pendampingan staf agar terbiasa dengan prosedur baru. Hasil program menunjukkan terdapat peningkatan dalam keteraturan administrasi, kemudahan akses dokumen, pengurangan pemborosan bahan makanan, dan efisiensi biaya. Selain itu, staf menjadi lebih kompeten, proses kerja lebih terstruktur, dan layanan kepada tamu meningkat. Disarankan agar hotel melanjutkan program secara berkelanjutan melalui pelatihan periodik, perluasan digitalisasi arsip elektronik, evaluasi berkala penerapan FIFO, serta pemanfaatan software inventaris.
ANALISIS PENGARUH E-WOM, BRAND IMAGE,DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PENGGUNAAN JASA TRANSPORTASI DI BALI Pande Ketut Ribek; I Kadek Dwita Cahyadi Wiguna
Jurnal Bakti Saraswati (JBS) Vol. 14 No. 2 (2025): Jurnal Bakti Saraswati Vol. 14, No 2, Oktober 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Universitas Mahasaraswati Denpasar, Bali, Indonesia

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Abstract

Companies will grow and gain a competitive advantage by providing the best quality service, ensuring customer satisfaction and a desire to use the company's services. This study aims to determine and analyze the influence of word of mouth, brand image, and service quality on the decision to use transportation services in Bali. A purposive sampling technique was used to select 80 respondents, representing transportation customers in Denpasar. Data were collected using a Likert-scale questionnaire and processed using the Statistical Program for Social Science (SPSS). The results demonstrate that word of mouth, brand image, and service quality have a positive and significant influence on the decision to use transportation services in Denpasar.
The Mediating Role of Trust in the Relationship Between Information Quality, Corporate Image, and Loyalty I Kadek Budi Astawan; Pande Ketut Ribek; I Gusti Ayu Imbayani; Nengah Landra
International Journal of Applied Business and International Management Vol 10, No 3 (2025): December 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v10i3.4099

Abstract

Continuous engagement in long-term healthcare programs such as the Back-Referral Program (Program Rujuk Balik or PRB) depends on sustained participant loyalty, which is shaped by service-related perceptions and psychological factors. Previous studies have highlighted the roles of information quality and corporate image in influencing participant behavior; however, inconsistencies remain regarding their direct effects on loyalty. This study examines the influence of information quality and corporate image on customer loyalty, with trust considered as a mediating variable. Using a quantitative approach, data were collected from 271 PRB participants and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that information quality does not have a direct effect on loyalty (? = 0.082; p 0.05) but contributes positively to trust (? = 0.463; p 0.001). Corporate image shows a significant direct effect on loyalty (? = 0.209; p 0.05) and also enhances trust (? = 0.488; p 0.001). Trust demonstrates a strong positive effect on loyalty (? = 0.521; p 0.001) and serves as a mediating mechanism linking information quality and corporate image to loyalty outcomes. These findings highlight the importance of trust in maintaining long-term engagement in public healthcare programs and suggest that clear communication, reliable service delivery, and a credible institutional image are central to fostering participant loyalty.
Co-Authors Agatha Josie Pinta Putri Anak Agung Putu Agung Anak Agung Putu Agung Anastasya Helni Ardy Jordan Arigata, I Made Dipa Arista Dwi Kurniawan Astakoni, I Made Purba Ayu Digek Sisi Irayanti Puspita Dewi Ayu Swandewi, Ni Putu Bagus Januraga Jaya Saputra Blandina Tebu Lawa Jati Damayanty Dyah Prativi Desak Ayu Sriary Bhegawati Desak Nyoman Ayu Mas Septiari Dewi Desak Putu Eka Citra Dewi Dewa Ayu Diyah Maharani Drs. I Wayan Mudana,M.Si. . Filomenamaya Gede Arya Budhi Pradnyana I Gede Rihayana I Gede Yudha Ari Pradana I Gusti Agung Diah Pradnya Putri I Gusti Ayu Agung Maharani I Gusti Ayu Elsa Permata Sari I Gusti Ayu Imbayani I Gusti Ayu Ketut Giantari I Kadek Adi Suswandayana I Kadek Angga Wiguna I Kadek Budi Astawan I Kadek Dwita Cahyadi Wiguna I Kadek Wahyu Putra Wiguna I Ketut Muka I Komang Adi Nugraha I Komang Oka Permadi I Made Dipa Arigata I Made Dipa Arigata I Made Gunawan Ernata Giri I Made Ranji Ari Rahmadi I Made Surya Prayoga I Made Tamba I Putu Deva Aditya Putra I Putu Eri Rudy Artha I Putu Gde Sukaatmadja I Wayan Sudiana I Wayan Sukadana Ida Ayu Made Diah Kencana Putri Ida Ayu Nyoman Yuliastuti Ida Bagus Made Edy Indrawan Kadek Sinta Purnamasari Ketut Dwirahita Utami Dewi Kokmang Ayu Noviningsih Kristina Andika, Ni Made Luh Ari Darmayanti Luh Putri Mas Mirayani Luh Wulan Krisna Aryanti Made Friska Walesasi Made Ika Prasetyadewi Madhuryanti, Ni Ketut Daivi Nengah Landra Ni Kadek Andry Dwi Putri Ni Kadek Desi Mirayani Ni Kadek Ratna Kumalasari Ni Kadek Sumartini Ni Kadek Wulan Mahayoni Ni Ketut Bejiani Ni Ketut Parta Widyawati Ni Komang Ana Tri Handayani Ni Komang Ayu Wandari Ni Komang Ayuk Widnyani Ni Luh Dita Damayanti Ni Luh Gede Liya Wiraantari Ni Luh Gede Putu Purnawat Ni Luh Gede Putu Purnawati Ni Luh Gede Putu Purnawati Ni Luh Kadek Laras Pristina Darma Surya Ni Luh Putu Apriliani Ni Luh Putu Eka Anggraningsih Ni Made Dwi Apriastuti Ni Made Dwi Widya Kencana Wati Ni Made Puspita Dewi Ni Made Satya Utami Ni Made Siti Lestari Ni Made Sri Lasmi Dewi Ni Made Sri Udayani Ni Putu Anggariani Ni Putu Arik Esmayani Ni Putu Ayu Sintya Saraswati Ni Putu Ayu Tirta Yuliasti Ni Putu Cempaka Dharmadewi Atmaja Ni Putu Chintya Pradnyandari Ni Putu Deana Eka Putri Ni Putu Dian Sulistyawati Ni Putu Emawati Ni Putu Indah Sri Antari Ni Putu Nita Anggraini Ni Putu Nita Anggraini Ni Putu Nita Anggraini Ni Putu Putri Febriyanti Ni Putu Rita Suliastari Ni Putu Sri Deari Ni Wayan Chandra Tania Ni Wayan Mita Riawati Ni Wayan Ogel Liani Ni Wayan Puspita Sari Ni Wayan Sri Suprapti Nyoman Agus Chandra Sekharendra Popy Anggreni, Ni Luh Puspadewi, Ni Ketut Putu Agus Eka Rismawan Putu Ayu Mas Intan Novinia Putu Gde Cahya Krisnanda Putu Novia Hapsari Ardianti Sakti, I Gede Satria Jagat Sang Ayu Made Apriantini Sapta Rini Widyawati Saraswati, Ni Putu Ayu Sintya SETIAWAN JODI, I WAYAN GEDE ANTOK Tiksnayana Vipraprastha Tiksnayana Vipraprastha Veronica Ayu Dwi Atmaja Viprapastha, Tiksnaya Wayan Mudana Yanuarius Deviprianus Uga Yenny Verawati