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All Journal Quantitative Economics Journal Arthavidya Jurnal Ilmiah Ekonomi Journal Of Management Science (JMAS) Ensiklopedia Education Review JUMAN Tools (Jurnal Manajemen Tools) Community Engagement and Emergence Journal (CEEJ) Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial Journal of Management and Bussines (JOMB) JPM: JURNAL PENGABDIAN MASYARAKAT Jurnal Pengabdian Masyarakat Indonesia Britain International of Humanities and Social Sciences (BIoHS) Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal of Research in Social Science and Humanities Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat Journal of International Conference Proceedings International Conference on Sciences Development and Technology International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) International Journal of Economic, Technology and Social Sciences (Injects) JURNAL RUMPUN MANAJEMEN DAN EKONOMI International Journal of Economics, Accounting, and Management International Journal of Management, Economic and Accounting CITAKARYA Jurnal Pengabdian Masyarakat PHINISI
Dewi Nurmasari Pane
Program Studi Manajemen, Fakultas Sosial Sains, Universitas Pembangunan Panca Budi
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Transportation Other

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The Influence of Digital Marketing of Banking Products, Technology Acceptance Model, and Theory of Planned Behavior on Consumer Purchase Intention in the Pahlawan Village Community, Batu Bara Regency Fitra Arlina Nasution; Dewi Nurmasari Pane
International Journal of Management, Economic and Accounting Vol. 3 No. 4 (2025): August 2025
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to analyze the influence of digital marketing on consumer purchase interest in banking products in Pahlawan Village, Batu Bara Regency. With the increasing penetration of the internet and the use of social media in rural areas, banks are beginning to adopt digital marketing strategies as a means to reach potential customers more effectively and efficiently. Through a quantitative approach with the distribution of questionnaires to the village community, this research examines the extent to which elements of digital marketing can shape perceptions, interest, and ultimately drive the intention to purchase banking products. The research results show that digital marketing has a significant influence on consumer purchase interest, particularly in aspects of trust, ease of access to information, and personalization of marketing messages. These findings provide strategic implications for financial institutions in designing marketing approaches that are relevant and adaptive to the characteristics of rural communities.
THE INFLUENCE OF PRODUCT QUALITY AND PROMOTION THROUGH FACEBOOK SOCIAL MEDIA ON PURCHASING DECISIONS AT DYAH FASHION HIJAB SHOP (Case Study on Residents of Kampung Merdeka Barat 2) Putri Suci Rahayu; Dewi Nurmasari Pane
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 4 No. 3 (2024): May
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v4i3.1686

Abstract

This research was conducted to measure purchasing decisions through the independent variables Product Quality and Social Media Promotion using quantitative research methods. Researchers created and distributed questionnaires to 84 customer respondents who bought hijabs at the Dyah Fashion Hijab Shop . The analysis techniques used are Validity Test, Reliability Test, Normality Test, Histogram Normality Test, Heterocedasticity Test, Multiple Linear Regression Test, Partial Test (t Test), Simultaneous Test (F Test), and Determination Test (R Test), PP Test Plots. The results of descriptive analysis which categorizes all independent variables as good, namely that there is a positive and significant influence of Product Quality and Social Media Promotion on Purchasing Decisions using calculated F 91.518 > F table 3.109 at the 5% significance level.
THE INFLUENCE OF ONLINE CUSTOMER REVIEWS AND PRICE ON INTEREST BUYING CONSUMERS ON THE SHOPEE MARKETPLACE (Case Study on Customers Gen Z Scarlett Whitening Official Store Medan City) Nur Athifah; Dewi Nurmasari Pane; Annisa Sanny
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 4 No. 3 (2024): May
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v4i3.1687

Abstract

This research uses quantitative methods to measure buying interest by measuring the independent variables Online Customer Review and Price. Researchers created and distributed questionnaires to 101 Gen Z respondents from Medan Citywho used the Shopee application. The results of descriptive analysiswhichareclassifiedasgoodfor all independent variables show thatonline customerreviews and price have a positive and significant influence on purchasing preferences with Fcount 143.949 > Ftable 3.09 at a significance level of 5%.
Menciptakan Nilai dan Memasarkan Literasi Masyarakat Secara Digital Desa Sugau El Fikri, Miftah; Santana, Richo Adjie; Putri, Chairani Dwi; Pane, Dewi Nurmasari; Rahmadani
CITAKARYA Jurnal Pengabdian Masyarakat Vol. 3 No. 03 (2025): Agustus - Oktober
Publisher : CITAKARYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/citakarya.v3i03.2382

Abstract

Desa Sugau merupakan salah satu desa di Kabupaten Deli Serdang yang berada pada jalur strategis menuju kawasan wisata Berastagi. Meskipun memiliki potensi besar di bidang pertanian, sosial-budaya, dan lingkungan, desa ini masih menghadapi tantangan dalam penerapan teknologi dan digitalisasi serta lingkungan dan literasi. Kondisi tersebut menjadi latar belakang dilaksanakannya kegiatan Pengabdian Kepada Masyarakat (PKM) Universitas Negeri Medan dengan tema “Desa Cerdas”, yang bertujuan mendukung pembangunan desa melalui peningkatan kapasitas masyarakat dalam bidang pendidikan, literasi, kesehatan, sosial-budaya, dan pembangunan berkelanjutan berbasis digital. Permasalahan utama yang dihadapi adalah rendahnya tingkat literasi digital masyarakat dan belum optimalnya pemanfaatan teknologi untuk pemasaran produk lokal maupun pengembangan potensi wisata desa. Metode yang digunakan dalam program ini adalah kolaboratif-partisipatif, di mana dosen dan mahasiswa Universitas Negeri Medan bekerja bersama perangkat desa, tokoh masyarakat, dan warga setempat. Pendekatan ini melibatkan masyarakat secara aktif dalam setiap tahapan kegiatan, mulai dari observasi kebutuhan, perumusan program kerja, pelaksanaan kegiatan, hingga evaluasi hasil. Program utama yang dilaksanakan meliputi bimbingan belajar, praktik mengajar di sekolah dasar, pelatihan literasi digital dan pemasaran online, kegiatan sosial dan keagamaan, senam sehat, gotong royong, serta pembuatan papan batas dusun dan papan informasi pengelolaan sampah terurai. Hasil pelaksanaan kegiatan menunjukkan peningkatan signifikan pada beberapa aspek sosial dan ekonomi desa. Secara sosial, kegiatan ini berhasil menumbuhkan minat literasi masyarakat, memperkuat semangat kebersamaan melalui gotong royong, serta meningkatkan kesadaran akan pentingnya hidup sehat dan menjaga lingkungan. Secara ekonomi, muncul kesadaran baru di kalangan masyarakat bahwa teknologi digital dapat digunakan sebagai alat untuk pemberdayaan dan promosi produk lokal.
Digital Marketing: The Role of Digital Marketing For Micro, Small, And Medium Enterprises In Pematang Serai Village Dewi Nurmasari Pane; Hikmatul Fadhilah Sianipar; Rahmadani
International Journal of Economics Accounting and Management Vol. 2 No. 4 (2025): IJEAM - November 2025
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v2i4.1679

Abstract

This study aims to analyze the role of digital marketing in the development of Micro, Small, and Medium Enterprises (MSMEs) in Pematang Serai Village, Langkat Regency. By utilizing digital technologies such as social media and e-commerce platforms, MSMEs in this village strive to increase market reach, marketing efficiency, and the competitiveness of local products. The methodology used includes a qualitative approach through observation, interviews, and literature studies. The results show that the implementation of digital marketing has a positive impact on increasing sales and product recognition of MSMEs. Supporting factors for success include village government support, MSME enthusiasm, ongoing mentoring, and adequate digital infrastructure. However, challenges such as limited digital literacy and access to technology still need to be addressed. This study concludes that digital marketing has a strategic role in empowering MSMEs in rural areas and recommends improving training and digital infrastructure for sustainable MSME development
TOURIST VISIT DECISION MODEL BASED ON COMMUNITY-BASED TOURISM (CBT) AT TOURISM DESTINATIONS Husni Muharram Ritonga; Dewi Nurmasari Pane; Sienak Krismawati Hia
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 7 No. 2 (2025): 10th IHERT (2025): IHERT (2025) SECOND ISSUE: International Conference on Healt
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v7i2.529

Abstract

This study aims to analyze the influence of service quality, infrastructure, natural tourism attractions, and facilities on visitors’ decisions to visit Serambi Deli Beach, Deli Serdang Regency, North Sumatra, with Community-Based Tourism (CBT) serving as a moderating variable. This research employs an associative quantitative approach with a total of 71 respondents. Data were analyzed using multiple linear regression and Moderated Regression Analysis (MRA). The results indicate that all four independent variables have a positive and significant effect on visit decisions, both partially and simultaneously. CBT strengthens the influence of service quality, infrastructure, tourism attractions, and facilities on visit decisions. The findings emphasize that enhancing local community participation is crucial for improving the quality of tourism at Serambi Deli Beach.
Pengaruh Solvabilitas, Struktur Aktiva, Pertumbuhan Penjualan Dan Perputaran Piutang Terhadap Nilai Perusahaan Sektor Pertambangan Terdaftar Di Bursa Efek Indonesia Periode 2021-2023 Lorentia, Esther; Thionardi, Velasco; Panggabean, Maya Sabirina; Pane, Dewi Nurmasari
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 1 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i1.9993

Abstract

Nilai perusahaan pada sektor pertambangan sangat dipengaruhi oleh berbagai indikator keuangan yang mencerminkan kinerja serta stabilitas manajemen. Beberapa faktor utama yang menjadi perhatian dalam penelitian ini adalah solvabilitas, struktur aktiva, pertumbuhan penjualan, dan perputaran piutang. Solvabilitas mencerminkan kemampuan perusahaan dalam memenuhi kewajiban jangka panjang. Rasio utang yang tinggi menandakan adanya beban finansial yang besar, sehingga dapat menurunkan kepercayaan investor. Kondisi ini membuat perusahaan dipersepsikan berisiko tinggi dan mengurangi daya tarik saham di pasar modal. Struktur aktiva berhubungan dengan komposisi aset yang dimiliki perusahaan. Jika proporsi aset tetap lebih dominan dibandingkan aset lancar, maka fleksibilitas keuangan akan menurun. Akibatnya, likuiditas menjadi terganggu dan kemampuan perusahaan untuk memperoleh profitabilitas yang optimal ikut berkurang. Sebaliknya, pertumbuhan penjualan umumnya dianggap sebagai sinyal positif. Peningkatan penjualan menunjukkan efektivitas strategi bisnis dan memperkuat posisi perusahaan di pasar. Namun, penurunan atau stagnasi penjualan dapat menurunkan kepercayaan investor serta melemahkan prospek nilai perusahaan di masa depan. Sementara itu, perputaran piutang berperan sebagai indikator efektivitas dalam mengelola arus kas. Perputaran piutang yang cepat mencerminkan kondisi keuangan yang sehat. Sebaliknya, perputaran yang lambat dapat menimbulkan hambatan likuiditas dan meningkatkan risiko finansial yang pada akhirnya memengaruhi nilai perusahaan. Penelitian ini menggunakan objek 24 perusahaan pertambangan yang terdaftar di Bursa Efek Indonesia (BEI) selama periode 2021 hingga 2023. Teknik pengambilan sampel yang digunakan adalah purposive sampling, yaitu berdasarkan kriteria tertentu yang relevan dengan tujuan penelitian. Hasil penelitian menunjukkan bahwa secara parsial, variabel solvabilitas memiliki pengaruh negatif signifikan terhadap nilai perusahaan. Struktur aktiva juga terbukti memberikan dampak negatif signifikan. Sebaliknya, pertumbuhan penjualan berpengaruh positif signifikan terhadap nilai perusahaan. Adapun perputaran piutang memberikan pengaruh negatif signifikan. Namun, ketika keempat variabel tersebut diuji secara simultan, hasilnya menunjukkan pengaruh positif signifikan terhadap nilai perusahaan. Artinya, meskipun secara individual beberapa variabel berpengaruh negatif, secara kolektif solvabilitas, struktur aktiva, pertumbuhan penjualan, dan perputaran piutang mampu menjelaskan peningkatan nilai perusahaan pada sektor pertambangan di Indonesia.
The Influence of Digital Marketing of Banking Products, Technology Acceptance Model, and Theory of Planned Behavior on Consumer Purchase Intention in the Pahlawan Village Community, Batu Bara Regency Fitra Arlina Nasution; Dewi Nurmasari Pane
International Journal of Management, Economic and Accounting Vol. 3 No. 4 (2025): August 2025
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to analyze the influence of digital marketing on consumer purchase interest in banking products in Pahlawan Village, Batu Bara Regency. With the increasing penetration of the internet and the use of social media in rural areas, banks are beginning to adopt digital marketing strategies as a means to reach potential customers more effectively and efficiently. Through a quantitative approach with the distribution of questionnaires to the village community, this research examines the extent to which elements of digital marketing can shape perceptions, interest, and ultimately drive the intention to purchase banking products. The research results show that digital marketing has a significant influence on consumer purchase interest, particularly in aspects of trust, ease of access to information, and personalization of marketing messages. These findings provide strategic implications for financial institutions in designing marketing approaches that are relevant and adaptive to the characteristics of rural communities.
Optimalisasi Penerapan Digital Marketing Usaha Mikro, Kecil, dan Menengah GeOL (Getek Online) Pane, Dewi Nurmasari; Sianipar, Hikmatul Fadhilah; Rahmadani, Rahmadani; Fikri, Miftah El
JPM: Jurnal Pengabdian Masyarakat Vol. 6 No. 3 (2026): January 2026
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jpm.v6i3.2662

Abstract

While MSMEs play a vital role, they still face serious challenges, particularly in marketing. Many MSMEs in villages still rely on conventional methods to market their products, such as direct sales in traditional markets, word of mouth, or local marketing with very limited reach. This results in superior village products, such as Getek Online (GeOL), being unable to compete more broadly in regional or national markets. Various digital platforms such as social media (Instagram, Facebook, TikTok), marketplaces (Shopee, Tokopedia, Bukalapak), and e-commerce websites and applications provide significant opportunities for MSMEs to expand market reach and increase product competitiveness. Not only does it increase sales, digital marketing also helps businesses understand consumer behavior, build long-term relationships with customers, and increase promotional effectiveness at a relatively lower cost than conventional media. Responding to these challenges, the Getek Online (GeOL) initiative emerged, a community-based movement to digitalize the marketing of river crossings using crossing tools made from wood and bamboo, typical of Pematang Serai village. GeOL is a local innovation aimed at facilitating village MSMEs in utilizing digital marketing collectively and in a structured manner.
The success of Cafe Biji Kopi: digital marketing, café atmosphere, and Gen-Z lifestyle Pane, Dewi Nurmasari; Sentosa, Ilham; Sharin, Farah Hida
PHINISI Vol.2, No.4 (2025): December 2025
Publisher : Indonesia Research and Study Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64282/phi.v2i4.110

Abstract

This study aims to analyze the influence of digital marketing, Gen Z lifestyle, and Cafe atmosphere on purchasing decisions at Cafe Biji Kopi. The research employs a quantitative approach using a survey method, with a questionnaire that was tested for validity during a pilot study involving 30 respondents and subsequently deemed valid. The research sample consists of 96 respondents who are Gen Z consumers of Cafe Biji Kopi. Data were analyzed using a multiple linear regression model with the assistance of SPSS version 27 software. The main findings indicate that digital marketing, lifestyle, and Cafe atmosphere have a positive and significant effect on purchasing decisions, both partially and simultaneously. The implications of this study emphasize that the success of modern Cafes is not solely determined by product quality, but also by the effective implementation of digital marketing strategies, alignment with the lifestyle of Gen Z, and the creation of a Cafe atmosphere that provides a positive consumer experience. Therefore, the results of this study are expected to serve as a practical reference for Cafe managers in formulating marketing strategies that are adaptive to the characteristics of Gen Z.
Co-Authors , Miftah El Fikri Ahmad, Rizal Ahmad, Rizal Aldila Sahura Annisa Sanny Beni Anggara Bobby Surya Darma Breyma Baharudin Maulana Tarigan Cendana, Sylvia CITRA ANITA ANITA RAHMAH DAYU, Wulan Dewi Nur Aini Dirwan Doni DWI SURYANTO Fitra Arlina Nasution Hambali Hikmatul Fadhilah Sianipar Howandi, Rani Desiana Husni Muharram Ritonga Husni Muharram Ritonga HUSNI MUHARRAM RITONGA Lissia Salsabila Lorentia, Esther M. Zulfikri Manuntun Pakpahan Maya Macia Sari Mesra B Muhammad Dharma Tuah Putra Muhammad Miftahul Khoiri Muhammad Nasir Muhammad Sugiato Mustofa Nur Athifah Nurafrina Siregar Nurul Hasanah Ocdy Amelia Panggabean, Maya Sabirina Poluan, Nadia Amelia Putri Suci Rahayu Putri, Chairani Dwi Rahmadani Rahmadani Rahmadani Rahmadani, Adinda Tantri Rahmadani, Rahmadani Ramadhan Akbari Ramadhan Harahap Rianto, Hartato Risky Rahmawansyah RITONGA, HUSNI MUHARRAM Rizal Ahmad Sakdiah Santana, Richo Adjie Sentosa, Ilham Setiawan, Abdi Sharin, Farah Hida Sianipar, Hikmatul Fadhilah Sienak Krismawati Hia Sri Wahyuni Suwarno Tania Putri Maharani Thionardi, Velasco Yoki Amriza