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All Journal Quantitative Economics Journal Arthavidya Jurnal Ilmiah Ekonomi Journal Of Management Science (JMAS) Ensiklopedia Education Review JUMAN Tools (Jurnal Manajemen Tools) Management Studies and Entrepreneurship Journal (MSEJ) Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial Journal of Management and Bussines (JOMB) Jurnal Pengabdian Masyarakat Indonesia Britain International of Humanities and Social Sciences (BIoHS) Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS) Journal of Research in Social Science and Humanities Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat Journal of International Conference Proceedings International Conference on Sciences Development and Technology International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) International Journal of Economic, Technology and Social Sciences (Injects) JURNAL RUMPUN MANAJEMEN DAN EKONOMI International Journal of Economics, Accounting, and Management International Journal of Management, Economic and Accounting CITAKARYA Jurnal Pengabdian Masyarakat
Dewi Nurmasari Pane
Program Studi Manajemen, Fakultas Sosial Sains, Universitas Pembangunan Panca Budi
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Public Health Social Sciences Other

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Pengaruh Ukuran Perusahaan Dan Struktur Modal Terhadap Profitabilitas Bank Swasta Yang Terdaftar Di Bursa Efek Indonesia Rizkiah, Maimunah; Maya Sabirina Panggabean; Dewi Nurmasari Pane
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.8428

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh ukuran perusahaan dan struktur modal terhadap profitabilitas pada perusahaan Bank Swasta Nasional yang terdaftar di Bursa Efek Indonesia (BEI) selama periode 2020–2022. Profitabilitas sebagai variabel dependen diukur menggunakan Return on Equity (ROE). Variabel independen yang dianalisis adalah ukuran perusahaan (Ln Total Aset) dan struktur modal (Debt to Equity Ratio/DER). Sampel terdiri dari 23 perusahaan dengan total 69 data observasi yang dipilih melalui purposive sampling. Hasil analisis regresi linear berganda menunjukkan bahwa ukuran perusahaan berpengaruh positif dan signifikan terhadap profitabilitas, sedangkan struktur modal tidak berpengaruh signifikan terhadap profitabilitas.
The Influence of Digital Marketing of Banking Products, Technology Acceptance Model, and Theory of Planned Behavior on Consumer Purchase Intention in the Pahlawan Village Community, Batu Bara Regency Fitra Arlina Nasution; Dewi Nurmasari Pane
International Journal of Management, Economic and Accounting Vol. 3 No. 4 (2025): August 2025
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to analyze the influence of digital marketing on consumer purchase interest in banking products in Pahlawan Village, Batu Bara Regency. With the increasing penetration of the internet and the use of social media in rural areas, banks are beginning to adopt digital marketing strategies as a means to reach potential customers more effectively and efficiently. Through a quantitative approach with the distribution of questionnaires to the village community, this research examines the extent to which elements of digital marketing can shape perceptions, interest, and ultimately drive the intention to purchase banking products. The research results show that digital marketing has a significant influence on consumer purchase interest, particularly in aspects of trust, ease of access to information, and personalization of marketing messages. These findings provide strategic implications for financial institutions in designing marketing approaches that are relevant and adaptive to the characteristics of rural communities.
THE INFLUENCE OF PRODUCT QUALITY AND PROMOTION THROUGH FACEBOOK SOCIAL MEDIA ON PURCHASING DECISIONS AT DYAH FASHION HIJAB SHOP (Case Study on Residents of Kampung Merdeka Barat 2) Putri Suci Rahayu; Dewi Nurmasari Pane
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 4 No. 3 (2024): May
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v4i3.1686

Abstract

This research was conducted to measure purchasing decisions through the independent variables Product Quality and Social Media Promotion using quantitative research methods. Researchers created and distributed questionnaires to 84 customer respondents who bought hijabs at the Dyah Fashion Hijab Shop . The analysis techniques used are Validity Test, Reliability Test, Normality Test, Histogram Normality Test, Heterocedasticity Test, Multiple Linear Regression Test, Partial Test (t Test), Simultaneous Test (F Test), and Determination Test (R Test), PP Test Plots. The results of descriptive analysis which categorizes all independent variables as good, namely that there is a positive and significant influence of Product Quality and Social Media Promotion on Purchasing Decisions using calculated F 91.518 > F table 3.109 at the 5% significance level.
THE INFLUENCE OF ONLINE CUSTOMER REVIEWS AND PRICE ON INTEREST BUYING CONSUMERS ON THE SHOPEE MARKETPLACE (Case Study on Customers Gen Z Scarlett Whitening Official Store Medan City) Nur Athifah; Dewi Nurmasari Pane; Annisa Sanny
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 4 No. 3 (2024): May
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v4i3.1687

Abstract

This research uses quantitative methods to measure buying interest by measuring the independent variables Online Customer Review and Price. Researchers created and distributed questionnaires to 101 Gen Z respondents from Medan Citywho used the Shopee application. The results of descriptive analysiswhichareclassifiedasgoodfor all independent variables show thatonline customerreviews and price have a positive and significant influence on purchasing preferences with Fcount 143.949 > Ftable 3.09 at a significance level of 5%.
Menciptakan Nilai dan Memasarkan Literasi Masyarakat Secara Digital Desa Sugau El Fikri, Miftah; Santana, Richo Adjie; Putri, Chairani Dwi; Pane, Dewi Nurmasari; Rahmadani
CITAKARYA Jurnal Pengabdian Masyarakat Vol. 3 No. 03 (2025): Agustus - Oktober
Publisher : CITAKARYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/citakarya.v3i03.2382

Abstract

Desa Sugau merupakan salah satu desa di Kabupaten Deli Serdang yang berada pada jalur strategis menuju kawasan wisata Berastagi. Meskipun memiliki potensi besar di bidang pertanian, sosial-budaya, dan lingkungan, desa ini masih menghadapi tantangan dalam penerapan teknologi dan digitalisasi serta lingkungan dan literasi. Kondisi tersebut menjadi latar belakang dilaksanakannya kegiatan Pengabdian Kepada Masyarakat (PKM) Universitas Negeri Medan dengan tema “Desa Cerdas”, yang bertujuan mendukung pembangunan desa melalui peningkatan kapasitas masyarakat dalam bidang pendidikan, literasi, kesehatan, sosial-budaya, dan pembangunan berkelanjutan berbasis digital. Permasalahan utama yang dihadapi adalah rendahnya tingkat literasi digital masyarakat dan belum optimalnya pemanfaatan teknologi untuk pemasaran produk lokal maupun pengembangan potensi wisata desa. Metode yang digunakan dalam program ini adalah kolaboratif-partisipatif, di mana dosen dan mahasiswa Universitas Negeri Medan bekerja bersama perangkat desa, tokoh masyarakat, dan warga setempat. Pendekatan ini melibatkan masyarakat secara aktif dalam setiap tahapan kegiatan, mulai dari observasi kebutuhan, perumusan program kerja, pelaksanaan kegiatan, hingga evaluasi hasil. Program utama yang dilaksanakan meliputi bimbingan belajar, praktik mengajar di sekolah dasar, pelatihan literasi digital dan pemasaran online, kegiatan sosial dan keagamaan, senam sehat, gotong royong, serta pembuatan papan batas dusun dan papan informasi pengelolaan sampah terurai. Hasil pelaksanaan kegiatan menunjukkan peningkatan signifikan pada beberapa aspek sosial dan ekonomi desa. Secara sosial, kegiatan ini berhasil menumbuhkan minat literasi masyarakat, memperkuat semangat kebersamaan melalui gotong royong, serta meningkatkan kesadaran akan pentingnya hidup sehat dan menjaga lingkungan. Secara ekonomi, muncul kesadaran baru di kalangan masyarakat bahwa teknologi digital dapat digunakan sebagai alat untuk pemberdayaan dan promosi produk lokal.
Digital Marketing: The Role of Digital Marketing For Micro, Small, And Medium Enterprises In Pematang Serai Village Dewi Nurmasari Pane; Hikmatul Fadhilah Sianipar; Rahmadani
International Journal of Economics Accounting and Management Vol. 2 No. 4 (2025): IJEAM - November 2025
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v2i4.1679

Abstract

This study aims to analyze the role of digital marketing in the development of Micro, Small, and Medium Enterprises (MSMEs) in Pematang Serai Village, Langkat Regency. By utilizing digital technologies such as social media and e-commerce platforms, MSMEs in this village strive to increase market reach, marketing efficiency, and the competitiveness of local products. The methodology used includes a qualitative approach through observation, interviews, and literature studies. The results show that the implementation of digital marketing has a positive impact on increasing sales and product recognition of MSMEs. Supporting factors for success include village government support, MSME enthusiasm, ongoing mentoring, and adequate digital infrastructure. However, challenges such as limited digital literacy and access to technology still need to be addressed. This study concludes that digital marketing has a strategic role in empowering MSMEs in rural areas and recommends improving training and digital infrastructure for sustainable MSME development
TOURIST VISIT DECISION MODEL BASED ON COMMUNITY-BASED TOURISM (CBT) AT TOURISM DESTINATIONS Husni Muharram Ritonga; Dewi Nurmasari Pane; Sienak Krismawati Hia
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 7 No. 2 (2025): 10th IHERT (2025): IHERT (2025) SECOND ISSUE: International Conference on Healt
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v7i2.529

Abstract

This study aims to analyze the influence of service quality, infrastructure, natural tourism attractions, and facilities on visitors’ decisions to visit Serambi Deli Beach, Deli Serdang Regency, North Sumatra, with Community-Based Tourism (CBT) serving as a moderating variable. This research employs an associative quantitative approach with a total of 71 respondents. Data were analyzed using multiple linear regression and Moderated Regression Analysis (MRA). The results indicate that all four independent variables have a positive and significant effect on visit decisions, both partially and simultaneously. CBT strengthens the influence of service quality, infrastructure, tourism attractions, and facilities on visit decisions. The findings emphasize that enhancing local community participation is crucial for improving the quality of tourism at Serambi Deli Beach.
Co-Authors , Miftah El Fikri Ahmad, Rizal Ahmad, Rizal Aldila Sahura Annisa Sanny Beni Anggara Bobby Surya Darma Breyma Baharudin Maulana Tarigan Cendana, Sylvia CITRA ANITA ANITA RAHMAH DAYU, Wulan Dewi Nur Aini Dirwan Doni DWI SURYANTO Fitra Arlina Nasution Hikmatul Fadhilah Sianipar Howandi, Rani Desiana Husni Muharram Ritonga Husni Muharram Ritonga HUSNI MUHARRAM RITONGA Lissia Salsabila M. Zulfikri Manuntun Pakpahan Maya Macia Sari Maya Sabirina Panggabean Mesra B Muhammad Miftahul Khoiri Muhammad Nasir Muhammad Sugiato Mustofa Nur Athifah Nurafrina Siregar Nurul Hasanah Ocdy Amelia Panggabean, Maya Sabirina Poluan, Nadia Amelia Putri Suci Rahayu Putri, Chairani Dwi Rahmadani Rahmadani Rahmadani Rahmadani, Adinda Tantri Rahmadani, Rahmadani Ramadhan Akbari Ramadhan Harahap Rianto, Hartato Risky Rahmawansyah RITONGA, HUSNI MUHARRAM Rizal Ahmad Rizkiah, Maimunah Sakdiah Santana, Richo Adjie Setiawan, Abdi Sienak Krismawati Hia Sri Wahyuni Suwarno Tania Putri Maharani Yoki Amriza