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Analysis of Effect Service Quality and Customer Satisfaction on Customer Loyalty Burger Restaurant Bangor Medan Ramadhan Akbari; Dewi Nurmasari Pane; Ramadhan Harahap
Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial Vol 9 No 2 (2022): Konfrontasi, June
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/konfrontasi2.v9i2.214

Abstract

This study is to analyzes the effect of service quality and customer satisfaction on consumer loyalty at Restaurant Burger Bangor Medan. The population in this study was at Restaurant Burger Bangor Medan. The number of samples in this study was 83 customers with a saturated sampling technique. The analysis technique uses multiple linear regression analysis. The results showed (1) results showed that partially the service quality variable affected customer loyalty at Burger Bangor Restaurant Medan City. (2) The results showed that partially the variable Consumer Satisfaction affected Customer Loyalty at Burger Bangor Restaurant Medan City (3).
Fostering The Entrepreneurship for The Group of Housewives in Klambir Lima Kebun Village Mesra B; Sri Wahyuni; Dewi Nurmasari Pane
Journal of International Conference Proceedings (JICP) Vol 4, No 2 (2021): Vol 4, No 2 (2021): Proceedings of the 10th International Conference of Project
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v4i2.1394

Abstract

Community service aimed to help in solving problems faced by groups of housewives, namely by providing entrepreneurial training that they would use later in the business. The form of training was given in the form of training in strengthening the entrepreneurial spirit first and continued with entrepreneurship training by demonstrating the processing of local commodities, namely pumpkin into wajik, dodol, and chips. The service activities carried out on the group of housewives showed that housewives already had skills in producing products made from pumpkins. The products consisted of wajik, dodol, and chips. It was hoped that the presence of these products would increase their income in the welfare of the family. Thanks to the Ministry of Research, Technology and Higher Education of the Republic of Indonesia for providing financial support through the 2019 budget year service program, the University of Pembangunan Panca Budi, the Group of Housewives in Klambir Lima Kebun Village as well as those involved in this community service activity.
Word of Mouth (Wom) Ability and Accessibility Increasing the Number of Tourism Visits (Case Study of Tibrena Sibolangit) Dewi Nurmasari Pane; Breyma Baharudin Maulana Tarigan
Junal Ilmu Manajemen Vol 5 No 4 (2022): October: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v5i4.168

Abstract

This research is a quantitative study that aims to determine whether interest in visiting, word of mouth and accessibility influence partially or simultaneously on increasing the number of tourist visits in Tibrena Sibolangit. The population in this study are all visitors who come to Tibrena Sibolangit. The number of samples is 96 respondents. The results of the research and data processing show that word of mouth partially has a positive and significant effect on increasing tourist visits to Tibrena Sibolangit. Word of mouth and accessibility simultaneously have a positive and significant effect on increasing tourist visits in Tibrena Sibolangit with an F count of 24.324 with a significant level of 0.000.
PENGARUH KUALITAS PELAYANAN DAN KETEPATAN PENGIRIMAN TERHADAP KEPUASAN PELANGGAN DALAM MENGGUNAKAN JASA PENGIRIMAN BARANG AGEN SAP EXPRESS BINJAI UTARA DI MASA PANDEMI COVID-19 Muhammad Sugiato; Suwarno Suwarno; Dewi Nurmasari Pane
Ensiklopedia Education Review Vol 3, No 2 (2021): Volume 3 No. 2 Agustus 2021
Publisher : Lembaga Penelitian dan Penerbitan Hasil Penelitian Ensiklopedia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33559/eer.v3i2.1302

Abstract

Business people in Indonesia certainly know how courier services have a big influence on their business. Especially if the business is engaged in e-commerce or other sales. Especially if the business is done online, the delivery factor becomes very important. Only the process of sending goods is carried out manually. Not only that, e-commerce efforts which incessantly always offer promos including free shipping (postage), are believed to be able to increase the attractiveness of people to switch to online shopping. Accompanied by media and technology support that is increasingly adequate in the current era. Along with the increasing intensity of transactions through e-commerce, the number of shipments using its services also increased by 40%. Based on the results of the analysis of the data that has been obtained by the researcher, it can be concluded that the Service Quality variable (X1) and the Delivery Accuracy variable (X2) have an effect on Customer Satisfaction (Y) with a value of 41.2% while 58.8% is influenced by factors or other variables not examined by this study.Keywords: Service Quality, Delivery Accuracy, Customer Satisfaction
Analysis of Compensation, Motivation, Level of Stress on Work Performance in PT. Mitra Agung Mustika Bobby Surya Darma; Dewi Nurmasari Pane; Ocdy Amelia
Britain International of Humanities and Social Sciences (BIoHS) Journal Vol 4 No 3 (2022): Britain International of Humanities and Social Sciences, October
Publisher : Britain International for Academic Research (BIAR) Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/biohs.v4i3.762

Abstract

This study uses a quantitative model that is the population here the researcher uses all employees that occur in PT. Mitra Agung Mustika numbered 31 respondents and here the business owner or owner is not included in my respondents so the sample I use is saturated sample, meaning all that is the population appointed as a sample. sampling is all employees in the company PT. Mitra Agung Mustika. The data used is primary data, and based on the distribution of questionnaires and distribution of questionnaires to respondents or all employees. The result of F test yielded Fhitung22.572> Ftabel 2.97 so that Ha is accepted and Ho is rejected, meaning compensation, Motivation, Stress level affect Job Performance. Until the previous hypothesis (Ha) is accepted. And the result of the calculation for the variables of compensation, motivation and stress level with SPSS obtained a result of 68.3% and the remaining 31.7% of the overall effect of variable X on Y.
The Measurement of Employee Performance Based on Work Stress and Workplace Conflict at BCA Finance Ltd Medan Yoki Amriza; Husni Muharram Ritonga; Dewi Nurmasari Pane
Britain International of Humanities and Social Sciences (BIoHS) Journal Vol 4 No 3 (2022): Britain International of Humanities and Social Sciences, October
Publisher : Britain International for Academic Research (BIAR) Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/biohs.v4i3.782

Abstract

Stress at work will cause various consequences for workers. Psychologically stress will cause a sense of job dissatisfaction with the emergence of emotional stress such as irritability, rudeness or anxiety (Warni, 2016). Conflict comes from the Latin verb "Configere" which means hitting each other. Sociologically, conflict is defined as a social process between two or more people in which one party tries to get rid of the other party by destroying it and making it powerless (Enny : 2018). Good employee performance always makes a positive contribution. In general, employee performance could be assessed from an increase in the rating or financial statements of the company. If the company experiences continuous profit, then the employee's performance is considered to make a positive contribution (Julvia: 2016). This research is at BCA Finance Ltd, Perintis Kemerdekaan street, Medan. The object of this research is all employees of BCA Finance Ltd Medan. This research was conducted from November 2021 to February 2022. Researchers get the results that work stress and workplace conflict have a significant negative effect simultaneously on employee performance. This means that if work stress and workplace conflict is reduced, employee performance would increase.
THE INFLUENCE OF PRICE AND QUALITY OF SERVICE ON CUSTOMER SATISFACTION OF ONLINE TAXI TRANSPORTATION SERVICES (GRABCAR) Dewi Nurmasari Pane
Quantitative Economics Journal Vol 11, No 1 (2022): APRIL 2022
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/qej.v11i1.38395

Abstract

The title of this research is "The Effect of Price and Service Quality on Customer Satisfaction of Online Taxi Transportation Services (Grabcar)". This study aims to test and find out more clearly how the influence of Price and Service Quality on Customer Satisfaction. This research uses quantitative methods involving 96 respondents. Data collection is done by using questionnaires. The data obtained were analyzed using statistical formulas, namely by using multiple regression analysis, the management of which was carried out with the SPSS Version 21. The quantitative analysis results showed that prices were partially positive and significant impact on Grabcar consumer satisfaction. The t-value of the price variable (X1) is 2.270 and the value of ttable is 1.66, then tcount> ttable (2.731> 1.66) and the value of Sig. <0.05 (0.026 <0.05). The magnitude of the effect of price (X1) on customer satisfaction (Y) of 0.195, which means that every time there is a price (X1), it will increase consumer satisfaction (Y) of 0.195 units. Service quality is partially positive and significant impact on Grabcar consumer satisfaction. The value of the tcount of the variable of human resource development (X2) is 7,967 and the value of the table is 1.66, then tcount> t table (7,967> 1.66) and the value of Sig. <0.05 (0,000 <0.05). The magnitude of the effect of service quality (X1) on customer satisfaction (Y) of 0.480, which means that every time there is an increase in service quality (X2), it will increase customer satisfaction (Y) by 0.480 units. Price and Service Quality are simultaneously significantly affected Grabcar consumer satisfaction. The calculated F value of 32.338 with a significant level of 0,000, greater than the F value of the table with a significant level of 95% (α = 0.05) is 59,071 = (59,071> 2.81).______________________________________________________________Keywords: Price, Service Quality and Customer Satisfaction
An Influence of Product Quality and Price on Consumer Purchase Interest a Low Cost Green Cars Dirwan Doni; Hartato Rianto; Dewi Nurmasari Pane
International Journal of Economic, Technology and Social Sciences (Injects) Vol. 3 No. 2 (2022): October 2022
Publisher : CERED Indonesia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (594.593 KB) | DOI: 10.53695/injects.v3i2.734

Abstract

The Ministry of Industry issued Regulation No.33/M-IND/PER/7/2013 concerning LCGC Production Development In September 2013, and has experienced impressive growth in Indonesia's automotive sector since 2013. LCGC stands for Low Cost Green Mobil. The main objective of this research is to analyze what drives people to buy LCGC Astra Toyota Agya and is measured by three dependent variables (product quality and price). This study will use multiple linear regression analysis to analyze consumer buying interest to buy LCGC Astra Toyota Agya. There were 86 respondents who took/received brochures from the Showroom at the Toyota Auto 2000 Dealer Jalan Medan–Binjai. The results of this study indicate that product quality and price simultaneously have a significant effect on consumer buying interest, product quality and price partially have a significant effect on consumer buying interest in LCGC Astra Toyota Agya at Toyota Auto 2000 Dealer Jalan Medan-Binjai. LCGC Astra Toyota Agya must increase the advertising of the Agya and the best-in-class car; such as adding a side-beam impact for safety and a great new color. So that it will increase buying interest and strengthen the competitiveness of other LCGC products.
FACTORS INFLUENCING CONSUMER DECISIONS IN USING HONDA BRAND MOTORCYCLES (Case Study on Students of The Faculty of Economics Management of Universitas Pembangunan Panca Budi) Dewi Nur Aini; Dewi Nurmasari Pane; Sakdiah; Lissia Salsabila; Muhammad Miftahul Khoiri
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 4 (2022): International Conference on Health Science, Green Economics, Educational Review and T
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v4i1.296

Abstract

This research aims to test and know clearly how the effect of consumer motivation and quality perception on consumer decision to use Honda Motor Cycle. This research used quantitative methods that involved 60 respondents. The data was collected using questionnaires division. Data were analyzed using a statistical formula, namely by using multiple regression analysis of the processing performed by SPSS Version 16. The result of quantitative analysis showed motivation consumer and quality perception have significant influence on consumer decision to use Honda Motor Cycle
The Influence of External Factors on the Success of Coffee Bean Cafes in Medan Pane, Dewi Nurmasari; El Fikri, Miftah; Ahmad, Rizal; Rahmadani, Rahmadani
International Conference on Sciences Development and Technology The 3rd ICoSDTech 2023
Publisher : International Conference on Sciences Development and Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The impact of outside factors on the success of the Coffee Bean Café in Medan is the subject of this study. Additionally, information was gathered by sending out questionnaires to thirty respondents. Multiple linear regression is the model utilised, while SPSS version 19 is employed for processing. The analysis using the t test's results reveals that the dependent variable, the success of the Coffee Bean Café (Y), is partially or simultaneously impacted positively and significantly by two independent variables: the family environment (X1), friendship environment (X2), and impulse buying (X3). Price reductions and other unresearched factors account for 25% of the Biji Kopi café's performance in sustaining its company, according to the analysis utilising the coefficient of determination.