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All Journal Quantitative Economics Journal Arthavidya Jurnal Ilmiah Ekonomi Journal Of Management Science (JMAS) Ensiklopedia Education Review JUMAN Tools (Jurnal Manajemen Tools) Community Engagement and Emergence Journal (CEEJ) Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial Journal of Management and Bussines (JOMB) JPM: JURNAL PENGABDIAN MASYARAKAT Jurnal Pengabdian Masyarakat Indonesia Britain International of Humanities and Social Sciences (BIoHS) Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal of Research in Social Science and Humanities Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat Journal of International Conference Proceedings International Conference on Sciences Development and Technology International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) International Journal of Economic, Technology and Social Sciences (Injects) JURNAL RUMPUN MANAJEMEN DAN EKONOMI International Journal of Economics, Accounting, and Management International Journal of Management, Economic and Accounting CITAKARYA Jurnal Pengabdian Masyarakat PHINISI
Dewi Nurmasari Pane
Program Studi Manajemen, Fakultas Sosial Sains, Universitas Pembangunan Panca Budi
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Transportation Other

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ANALISIS KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING PADA PRODUK JASA GOJEK Aldila Sahura; Manuntun Pakpahan; Dewi Nurmasari Pane
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 1 No. 3 (2024): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v1i3.1301

Abstract

The research analysis aims to find out whether service quality and brand image simultaneously have a positive and significant effect on consumer satisfaction with Gojek service products (case study of 2020 stambuk management students at Panca Budi Development University, Medan. The data analysis technique used is an associative research method with the help of the SPSS program . This research uses path analysis. The sample in this research is 96 respondents. Primary data collection using a questionnaire shows that service quality partially has a positive and significant effect on the brand image of Gojek service products (case study of Stambuk Management Students 2020 at Panca Development University. Budi Medan. Service quality partially has a positive and significant effect on consumer satisfaction with Gojek service products (case study of Stambuk management students 2020 Panca Development University Budi Medan. Brand image partially has a positive and significant effect on consumer satisfaction with Gojek service products (student case study 2020 stambuk management, Panca Budi Development University, Medan. Service quality and brand image simultaneously have a positive and significant effect on consumer satisfaction with Gojek service products (case study of 2020 stambuk management students at Panca Budi Development University, Medan. Service quality has a positive and significant effect on consumer satisfaction with brand image as an intervening variable in Gojek service products (case study of 2020 stambuk management students at Panca Budi Development University, Medan.
Pengaruh Promosi, Potongan Harga dan Gratis Ongkir terhadap Perilaku Konsumtif mahasiswa pada Marketplace Shopee Howandi, Rani Desiana; Cendana, Sylvia; Panggabean, Maya Sabirina; Nurmasari Pane, Dewi
Journal of Management and Bussines (JOMB) Vol 6 No 6 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i6.13421

Abstract

This study aims to analyze the effect of promotions, discounts, and free shipping on the consumer behavior of students of the Faculty of Economics, Universitas Prima Indonesia. The study was conducted in Medan, North Sumatra, from February to April 2024 using a quantitative method with a causal approach. The sampling technique used the Lemeshow method with accidental sampling, producing a sample based on a maximum estimate of 50% and an error rate of 10%. Primary data were collected through a survey using a questionnaire and analyzed using validity, reliability, and multiple linear regression tests. The results of the classical assumption test showed that the data were normally distributed, there was no multicollinearity, and met the homoscedasticity assumption. Descriptive statistical analysis describes that the variables of promotions, discounts, free shipping, and consumer behavior have average values ​​that are relevant to the research hypothesis. The results of multiple linear regression indicate that promotions, discounts, and free shipping have a significant effect on consumer behavior partially and simultaneously, as shown by the t-test and F-test with a significance level of 5%. The coefficient of determination (Adjusted R²) shows that the independent variables are able to explain variations in consumer behavior adequately. Keywords: Free Shipping, Consumer Behavior, Promotion, Discounts, Shopee
Village Marketing Digitalization Model: Based on Behavior and Community Readiness Fikri, Miftah El; Nasir, Muhammad; Poluan, Nadia Amelia; Ahmad, Rizal; Pane, Dewi Nurmasari; Rahmadani, Rahmadani
Journal of Research in Social Science and Humanities Vol 4, No 2 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v4i2.183

Abstract

Digitalization is a big question about how to accept and adapt to it. People's behavior and culture are also affected by the development of the internet, especially in tourist areas, which has the potential to use it to meet their needs, shop online, sell to visitors and get important information that can increase the scale of their small business. But of course, this does not happen in Pamah Similir Hamlet–Telagah Village where the community still has limited access to digitalization. Telagah Village is ready to face digitalization, but with several improvements in factors that affect the digitalization of village marketing, namely irritation, credibility, interactivity, accessibility, and transformative, this research was carried out on the application of digitalization. The purpose of this study is to analyze how much the influence factor of Village Marketing Digitalization and how the community is ready to deal with it. The results of this study show that all factors influencing Village Marketing Digitalization have a positive and significant effect on the variables of Village Marketing Digitalization. The influencing factors are Irritation, Credibility, Accesibility, Transformative, and Interactivity Variables. From the model test, the largest direct influence is the transformative variable on the credibility variable with a Tstatistic of 22.259 and a P value of 0.000, while the largest indirect influence is the accesibility variable on the credibility variable through the transformative variable with a Tstatistic of 18.755 and a P value of 0.000. The conclusion of this study shows that the Telagah Village community is ready to accept the digitalization of their village marketing, although there are several priority obstacles in terms of signal reception and the amount of signal obtained, road infrastructure and network stability in the village.
The Influence Of Brand And Price On Consumer Purchase Intention Of Sunco Cooking Oil Products At Fresh Supermarket Ayahanda Medan Dewi Nurmasari Pane
International Journal of Economics Accounting and Management Vol. 1 No. 4 (2024): IJEAM - November 2024
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v1i4.862

Abstract

Cooking oil is one of the basic necessities for the Indonesian people. The problem faced by the cooking oil company is a significant decline in sales among several other cooking oil products. This research aims to determine the influence of Brand and Price on the Purchase Intention of Sunco Cooking Oil Products at Fresh Supermarket Ayahanda Medan. Data collection by distributing questionnaires/surveys to 82 respondents. The model used with Multiple Regression and processed through SPSS. The results of this study show that Brand partially has a significant effect and Price partially has a significant effect on Purchase Intention. The R Square value is 0.601 or 60.1%, which means Brand and Price account for 60.1%, and the rest is explained by other factors.
The Influence of Digital Marketing Strategy, Price and Customer Experience on Consumer Purchasing Decisions at the Arrahman Perfume Store in Binjai Tania Putri Maharani; Dewi Nurmasari Pane; Husni Muharram Ritonga
International Journal of Economics Accounting and Management Vol. 1 No. 5 (2025): IJEAM - January 2025
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v1i5.937

Abstract

As the digital age has changed how consumers interact with products and services, the perfume industry is one of the most affected sectors. As a result, the number of perfumes being produced is increasing, and new perfumes are emerging with various societal trends, which causes competition to become increasingly intense. The purpose of this study is to understand the impact of digital marketing strategies, pricing, and customer experience on consumer purchasing behavior at the Arrahman Perfume store in Binjai. Data collection via a questionnaire given to 80 respondents. The model used with Multiple Regression and processed through SPSS. The results of this study indicate that digital marketing strategies are positively and significantly impacted, as are prices in a positive and significant way and customer experiences in a positive and significant way with regard to consumer purchasing decisions. The Adjusted R Square value is 0.890 or 89%, which means that digital marketing strategy, price and customer experience contribute 89% and the remaining 11% can be explained by other variables that were not studied
Analisis Efektivitas Strategi Pemasaran Digital dalam Meningkatkan Loyalitas Pelanggan pada Platform E-Commerce (Studi Kasus Toko Sajodo Snack di Shopee) Risky Rahmawansyah; Dewi Nurmasari Pane
EDU SOCIETY: JURNAL PENDIDIKAN, ILMU SOSIAL DAN PENGABDIAN KEPADA MASYARAKAT Vol. 5 No. 1 (2025): Februari-Mei 2025
Publisher : Association of Islamic Education Managers (Permapendis) Indonesia, North Sumatra Province

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56832/edu.v5i1.779

Abstract

Strategi pemasaran digital tentu saja mengarah kepada keefektivitas suatu strategi sehingga membuat kemungkinan yang besar untuk menghadirkan loyalitas pelanggan. Sama halnya dengan Sajodo Snack, di mana toko yang beroperasi di Shopee ini melakukan kegiatan jual beli secara online. Penelitian ini bertujuan untuk mengetahui efektifitas strategi pemasaran digital pada variable X1 (konten pemasaran) berpengaruh secara signifikan terhadap peningkatan variable Y (loyalitas pelanggan) pada platform e-commerce, untuk mengetahui efektifitas strategi pemasaran digital pada variable X2 (media sosial) berpengaruh secara signifikan terhadap peningkatan variable Y (loyalitas pelanggan) pada platform e-commerce dan untuk mengetahui penyebab strategi pemasaran digital tersebut sehingga dapat mempengaruhi peningkatan loyalitas pelanggan. Penelitian ini menggunakan metode kuantitatif dengan penetapan sampel sebanyak 91 orang. Hasil penelitian membuktikan bahwa efektifitas strategi pemasaran digital pada variable X1 berpengaruh secara signifikan terhadap peningkatan variable Y pada platform e-commerce disebabkan konten pemasaran adalah strategi yang tidak bisa berdiri sendiri dan perlu penompang dengan strategi lain. Hal ini ditunjukkan oleh hasil analisis sebesar 0,053 sama dengan 0,05 Artinya variable X1 berpengaruh secara signifikan terhadap variable Y. Efektifitas strategi pemasaran digital pada variable X2 (media sosial) berpengaruh secara signifikan terhadap peningkatan variable Y (loyalitas pelanggan) pada platform e-commerce karena variable X2 bernilai lebih kecil dari 0,005 yaitu 0,000 yang berarti berpengaruh secara signifikan terhadap variable Y. Penyebab strategi pemasaran digital tersebut sehingga dapat mempengaruhi peningkatan loyalitas pelanggan jika dilakukan secara simultan atau bersama-sama. Artinya, konten pemasaran tidak bisa dipisahkan dengan media sosial, di mana konten pemasaran tersebut akan dapat berjalan efektif jika dilaksanakan menggunakan media sosial.
The Influence Of Price, Trust, And Quality Of Service On The Decision To Use Oriskin Medan Clinic Services Dewi Nurmasari Pane; Miftah El Fikri; Mustofa
International Journal of Management, Economic and Accounting Vol. 1 No. 2 (2023): December 2023
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v1i2.8

Abstract

This study aims to investigate the influence of price, trust, and service quality on decisions to use Oriskin Medan Clinic services. This research is an attempt to understand the factors that influence individual choices in choosing health services at this clinic. Data was collected through a survey involving a sample of Oriskin Medan Clinic patients. The results of this study reveal that price, level of trust in the clinic, and service quality contribute significantly to the decision to use clinic services. These findings highlight the importance of these aspects in influencing patient preferences in choosing a health clinic. Managerial implications and recommendations for healthcare practitioners are also discussed in this study to improve patient experience and sustainability of Oriskin Medan Clinic. This study can provide useful insights for stakeholders in the healthcare industry to develop more effective strategies in maintaining and increasing market share.
DATERMINAN MINAT BELI MASYARAKAT TERHADAP PRODUK ROTI AROMA BAKERY Pane, Dewi Nurmasari; Dayu, Wulan; Hasanah, Nurul
Arthavidya Jurnal Ilmiah Ekonomi Vol 26 No 2 (2024): Oktober
Publisher : Fakultas Ekonomi Universitas Wisnuwardhana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37303/a.v26i2.566

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh dari kualitas produk, harga, dan selera konsumen, minat beli produk Aroma Bakery & Cake Shop Cabang Medan Sunggal. Populasi pada penelitian ini berjumlah 1100 responden dengan jumlah sampel yang diambil sebanyak 80 orang responden yang dihitung dengan rumus Slovin. Teknik sampling yang digunakan adalah purposive sampling. Penelitian di lakukan di Kota Medan dan dilakukan di Oktober 2023 – Desember 2023. Penelitian ini menggunakan data kuantitatif yang diolah dengan aplikasi SPSS versi 24.0 dengan model regresi linear berganda. Sumber data yang digunakan adalah data primer yang diambil langsung dari responden. Hasil penelitian menunjukan bahwa Kualitas produk, Harga, Selera konsumen dan keamanan secara parsial dan simultan berpengaruh secara positif dan signifikan terhadap minat beli produk
MOTIVASI SEBAGAI VARIABEL INTERVENING PELATIHAN TERHADAP KINERJA KARYAWAN Setiawan, Abdi; Pane, Dewi Nurmasari; Rahmadani, Adinda Tantri
Arthavidya Jurnal Ilmiah Ekonomi Vol 26 No 2 (2024): Oktober
Publisher : Fakultas Ekonomi Universitas Wisnuwardhana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37303/a.v26i2.567

Abstract

Penelitian ini menguji hubungan antara pelatihan (X) dengan kinerja pegawai (Y) pada Sekretariat DPRD Provinsi Sumatera Utara melalui motivasi (Z) secara langsung dan tidak langsung. Dari 107 orang, algoritma Slovin memilih 52 pegawai pemerintah sebagai sampel representatif. Pendekatan pengambilan sampel bersifat purposive. Penelitian ini dilakukan pada tahun 2022. Kuesioner responden memberikan data primer. Analisis jalur dilakukan terhadap data kuantitatif yang diolah dengan SPSS 24.0. Nilai Standardised Coefficients Beta Pelatihan sebesar 0,900 dengan tingkat signifikansi 0,000 menunjukkan bahwa pelatihan secara langsung dan signifikan mempengaruhi motivasi, menurut analisis jalur. Pelatihan meningkatkan produktivitas pekerja secara signifikan, sebagaimana ditunjukkan oleh nilai standardised coefficients beta pelatihan sebesar 0,931 dan tingkat signifikansi 0,000. Motivasi secara langsung meningkatkan kinerja pegawai, dengan nilai Standardised Coefficients Beta Pelatihan sebesar 0,942 dan tingkat signifikansi 0,000. Analisis jalur juga menunjukkan bahwa motivasi tidak dapat memediasi pengaruh tidak langsung pelatihan terhadap kinerja pegawai. Pelatihan motivasi memiliki efek tidak langsung yang lebih kecil terhadap kinerja karyawan (0,848) daripada pelatihan langsung (0,931).
PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA RUMAH MAKAN SIDEMPUAN MEDAN Fikri, Miftah El; Pane, Dewi Nurmasari; Ritonga, Husni Muharram
JUMANT Vol 9 No 1 (2018): JURNAL Manajemen Tools
Publisher : Universitas Pembangunan Panca Budi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (437.882 KB)

Abstract

Rumah Makan Sidempuan adalah salah satu rumah makan yang menyajikan makanan tradisional yang terletak di wilayah Medan khususnya di jalan Sei Belutu. Rumah Makan Sidempuan focus pada penyajian makanan khas Sidempuan. Penelitian ini bertujuan untuk mengetahui dan menganalisa pengaruh harga dan kualitas pelayanan terhadap kepuasan pelanggan. Penelitian ini di ukur dengan menyebarkan angket kepada 96 pelanggan rumah makan Rumah Makan Sidempuan. Untuk mengukur hipotesis, disini penulis menggunakan teknik metode analisis data dengan sistem perhitungan statistic linier berganda dari hasilpenelitian menunjukan bahwa secara simultan harga dan kualitas pelayanan secara signifikan terhadap kepuasan pelanggan. Menurut teori harga dan kualitas pelayanan, sangat mempengaruhi kepuasan pelanggan, karena harga dan kualitas pelayanan, yang dapat meningkatkan kepuasan pelanggan. Hasil penelitian ini menunjukan adanya pengaruh harga dan kualitas pelayanan terhadap kepuasan pelanggan baik secara simultan maupun parsial disebabkan data atau sampel yang digunakan dari angket yang disebarkan kepada pelanggan, sehingga menjamin keakuratan jawaban yang diberikan pelanggan RumahMakan Sidempuan.
Co-Authors , Miftah El Fikri Ahmad, Rizal Ahmad, Rizal Aldila Sahura Annisa Sanny Beni Anggara Bobby Surya Darma Breyma Baharudin Maulana Tarigan Cendana, Sylvia CITRA ANITA ANITA RAHMAH DAYU, Wulan Dewi Nur Aini Dirwan Doni DWI SURYANTO Fitra Arlina Nasution Hambali Hikmatul Fadhilah Sianipar Howandi, Rani Desiana Husni Muharram Ritonga Husni Muharram Ritonga HUSNI MUHARRAM RITONGA Lissia Salsabila Lorentia, Esther M. Zulfikri Manuntun Pakpahan Maya Macia Sari Mesra B Muhammad Dharma Tuah Putra Muhammad Miftahul Khoiri Muhammad Nasir Muhammad Sugiato Mustofa Nur Athifah Nurafrina Siregar Nurul Hasanah Ocdy Amelia Panggabean, Maya Sabirina Poluan, Nadia Amelia Putri Suci Rahayu Putri, Chairani Dwi Rahmadani Rahmadani Rahmadani Rahmadani, Adinda Tantri Rahmadani, Rahmadani Ramadhan Akbari Ramadhan Harahap Rianto, Hartato Risky Rahmawansyah RITONGA, HUSNI MUHARRAM Rizal Ahmad Sakdiah Santana, Richo Adjie Sentosa, Ilham Setiawan, Abdi Sharin, Farah Hida Sianipar, Hikmatul Fadhilah Sienak Krismawati Hia Sri Wahyuni Suwarno Tania Putri Maharani Thionardi, Velasco Yoki Amriza