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The Influence of Promotion and Marketing via Facebook Social Media on the Volume and Sales Value of Sago Crackers Rismawan, Yandi; Herdhiansyah, Dhian; Abdullah, Weka Gusmiarty
Tekper : Jurnal Teknologi dan Manajemen Industri Pertanian Vol 4, No 2 (2023):
Publisher : Jurusan Ilmu dan Teknologi Pangan, Fakultas Pertanian,

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/tekper.v4i2.25536

Abstract

Sago cracker products are only marketed from shop to shop and even from stall to stall, this is what makes Sago Cracker MSMEs still unable to market them widely. The aim of this research is to determine the effect of promotion and marketing via Facebook social media on the volume and sales value of sago crackers. Data analysis uses difference test analysis/T test. The results of the research show that the use of the Facebook marketplace feature on the sales value of Anissa sago cracker products has had a significant influence on the MSME owners of Anissa sago crackers who previously had a weekly income of IDR 960,000 before using the marketplace. Facebook and after using the Facebook marketplace, their weekly income is around IDR 1,395,000. The difference before and after using the Facebook marketplace has a real effect so that the Facebook application using the Facebook marketplace feature is effective for MSME owners to market Anissa sago cracker products. The level of consumer confidence in the sale of sago cracker products on the Facebook marketplace is 95%.
Study of the Process of Processing and Manufacturing Sago Chip Products in the Sagoku Home Industry, Kendari City Samsul, Andini Wulandari; Herdhiansyah, Dhian; Abdullah, Sukmawati; Asriani, Asriani
Tekper : Jurnal Teknologi dan Manajemen Industri Pertanian Vol 5, No 1 (2024):
Publisher : Jurusan Ilmu dan Teknologi Pangan, Fakultas Pertanian,

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/tekper.v5i1.29136

Abstract

This research aims to determine the processing and manufacturing process of sago chip products in the Sagoku Home Industry, Kendari City. The research location was determined purposively. Data collection was carried out using observation and documentation methods. The analytical method used is descriptive. The results of the research show that the processing of sago chip products in the Saguku Home Industry begins with the following stages: (1) Providing raw materials, which include 5 kg of sago flour, 5 kg of finely ground corn, 2 kg of moringa leaf flour, 20 tbsp of salt, 15 tsp of pepper, 10 tsp of baking soda, and 15 tsp of baking powder for one production, (2) Mixing process using 1 mixer machine with a maximum capacity of 10 kg, (3) Rolling process with a thickness of 2.5 mm and molded in a circular shape with a diameter of 50 mm, (4) Drying process for 2 days, (5) frying process, (6) Packaging process using mica plastic, with one pack of sago chips weighing 50 grams and a selling price of Rp. 25,000.
Study of the Cashew Nut Product Processing Process at UD. Cashew Mubaraq Kendari City Kiki, Wa Ode; Herdhiansyah, Dhian; Abdulllah, Weka Gusmiarty; Asriani, Asriani
Tekper : Jurnal Teknologi dan Manajemen Industri Pertanian Vol 5, No 1 (2024):
Publisher : Jurusan Ilmu dan Teknologi Pangan, Fakultas Pertanian,

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/tekper.v5i1.46465

Abstract

AThis research aims to determine the cashew product processing process at UD. Cashew Mubaraq in Kendari City. Data collection was carried out using interview and documentation methods. The analysis used is descriptive analysis. Based on the research results, it is shown that the cashew product processing process at UD. Cashew Mubaraq in Lombe begins with the stages: (a) providing raw materials, (b) washing process, (c) process of providing flavorings, (d) frying process, (e) process of adding flavorings, and (f) packaging process. Production activities carried out by UD. Mete Mubaraq Lombe are done 8 times a month. The production volume for each month can process 40 tonnes of cashew nuts with the assumption of 8 tonnes of peeled cashews with a sales volume of 4 tonnes of raw cashews (super and regular), 3.5 tonnes of fried cashews, and 0.5 tonnes of cashew shells. This production can increase when there is an increase in market demand.
Analysis of Trends in Harvested Area, Production, and Productivity of Corn Commodities in Indonesia Asriani, Asriani; Herdhiansyah, Dhian; Embe, Wa; Aksara, LM Fid; Nurcayah, Nurcayah
Tekper : Jurnal Teknologi dan Manajemen Industri Pertanian Vol 4, No 3 (2023):
Publisher : Jurusan Ilmu dan Teknologi Pangan, Fakultas Pertanian,

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/tekper.v4i3.42989

Abstract

Corn is a food crop that has a strategic role in the national economy because of its role as a food ingredient, the main raw material for feed, and industrial raw materials. This research aims to analyze trends in harvest area, production, and productivity of corn commodities in Indonesia. The data used in this research is secondary data or time-series data from the Central Statistics Agency for 1981-2020. Data analysis used trend analysis. The research results show that the development of the national corn commodity in the 1981-2020 period experienced fluctuations with the corn commodity harvest area averaging 2.64% per year. National corn commodity production averages 5.90% per year. Meanwhile, for the 2010-2020 period, corn commodity production experienced an average growth of 3.77%. and in 2019 there was an increase of 30.69 million tons, which was the highest production over forty years. Meanwhile, the development of corn commodity productivity averaged 3.11% per year. During this period, national corn commodity productivity increased from 1.53 tonnes/ha in 1981 to 4.84 tonnes/ha in 2020.
Characteristics of the Home Industry inLambusa Village, Konda District, South Konawe Regency Muslihun Husuni, La Ode Muhammad; Herdhiansyah, Dhian; Syukri, Muhammad; Asriani, Asriani
Tekper : Jurnal Teknologi dan Manajemen Industri Pertanian Vol 4, No 2 (2023):
Publisher : Jurusan Ilmu dan Teknologi Pangan, Fakultas Pertanian,

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/tekper.v4i2.18511

Abstract

Abstract This research aims to determine the characteristics of the household tofu industry (home industry) in Lambusa Village, Konda District, South Konawe Regency. The research was conducted in July–August 2020 at Lambusa Village, Konda District, South Konawe Regency. Determining the research location was carried out using purposive sampling with the consideration that the majority of the population in the area meets their living needs from agricultural products, and the most abundant industry is tofu. This research uses a descriptive approach that is intended to describe, describe, and describe in depth the characteristics of the home industry. The research results show that the amount of tofu production is 24,204 kg and can produce tofu an average of 10,600 kg/month. Tools used in tofu processing include grinding machines, basins, sieves, tofu molds, plastic drums, baskets, furnaces, and zinc drums. The raw materials used in making tofu are soybeans, vinegar, and fuel. Industrial businesses sell tofu at the same price, namely Rp 7,500/kg. One kilogram of tofu consists of 40 pieces, with the size of each piece of tofu being 5 cm x 5 cm with a thickness of 2 cm. The weight of each piece of tofu is one ounce.
Analysis of the Manufacturing Process of Shredded Tuna Products in UMKM Citra Permata Kendari Lesmana, Sakinah Ambang Diandry; Herdhiansyah, Dhian; Syukri, Muhammad; Asriani, Asriani
Tekper : Jurnal Teknologi dan Manajemen Industri Pertanian Vol 4, No 1 (2023):
Publisher : Jurusan Ilmu dan Teknologi Pangan, Fakultas Pertanian,

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/tekper.v4i1.26368

Abstract

This study aims to analyze the process of making shredded tuna products at UMKN Citra Permata Kendari. The research conducted is a case study). The analysis in this study uses descriptive analysis. The results of this study indicate that the process of making shredded tuna at UMKM Citra Permata Kendari goes through various stages of the production process, including cleaning tuna to be used as shredded fish, steaming sliced tuna to make it easier to take the meat and separate it from the bones. Fish, seasoning to give a unique taste to the shredded tuna, frying until the color of the shredded tuna turns brown, pressing to remove the remaining oil on the shredded tuna, and packaging for the final production stage of shredded tuna products.
Productivity Analysis of Micro Scale Tempe Processing Businesses in South Konawe Regency Nasrullah, Nasrullah; Rianda, La; Herdhiansyah, Dhian; Asriani, Asriani
Tekper : Jurnal Teknologi dan Manajemen Industri Pertanian Vol 4, No 1 (2023):
Publisher : Jurusan Ilmu dan Teknologi Pangan, Fakultas Pertanian,

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/tekper.v4i1.35327

Abstract

This research aims to analyze the productivity of micro-scale tempeh processing businesses in South Konawe Regency. Determining the research location was carried out purposively. The sampling method used in the research is the census method technique, where the samples used in this research are the Micro A, Micro B, Micro C, Micro D, Micro E, and Micro F tempeh businesses. Data collection was carried out using questionnaires, interviews. , documents and libraries. The analysis used is analysis of labor productivity, production productivity, income and trade system margins. The results of the research show that the labor productivity of micro-scale tempe businesses that have very good consecutive criteria is Micro B and C. The production productivity of micro-scale tempe businesses is Micro A, B, C, D and E. The income of tempe businesses is the highest. The highest micro scale in one production is the micro B tempeh industry with a value of Rp. 3,069,000.
MARJIN PEMASARAN BERAS DI KECAMATAN LAEYA KABUPATEN KONAWE SELATAN Fatma; Alwi, La Ode; Herdhiansyah, Dhian
Agrisurya Vol 3 No 1 (2024): Agrisurya, Vol. 3 No. 1, Juni 2024
Publisher : Fakultas Pertanian Universitas Muhammadiyah kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51454/agrisurya.v3i1.644

Abstract

This research aims to determine the marketing margin for rice in Laeya District, South Konawe Regency. The research method used in this study is the descriptive method. The sampling methods used in this research are purposive sampling and snowball sampling techniques. The data analysis used is marketing margin analysis. The research results show that: (1) there are two streams in the rice supply chain in Laeya District, South Konawe Regency. (2) Collectors in value chain streams I and II each have a margin value of Rp. 2,700/kg and Rp. 3,000/kg, large traders in value chain I have a margin of IDR 1,000/kg. Meanwhile, retailers in value chain streams I and II each have a margin value of IDR. 1,500/kg and Rp. 2,000/kg. The share of farmers in the value chain 1 is 43%. Meanwhile, marketing in the two-part value chain is efficient due to the large percentage of parts received by farmers, which is 50%.
Preferensi Masyarakat Terhadap Agroindustri Kerupuk Sagu Melalui Pendekatan Uji Organoleptik Asriani; Hamundu, Ahmad; Herdhiansyah, Dhian
JURNAL AGROINDUSTRI HALAL Vol. 9 No. 2 (2023): Jurnal Agroindustri Halal 9(2)
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jah.v9i2.6065

Abstract

Sago crackers are a local food agroindustry product that is being developed into food made from sago to support food diversification programs. This study aims to describe sago crackers' processing and test consumer preferences for sago crackers to develop the sago agroindustry. Respondents used by student consumers and the general public were 20 consumers using the five senses in the form of taste, aroma, texture, color, and packaging. The consumer's preference level test was conducted through an organoleptic approach test. The analytical technique used is descriptive quantitative using a Likert scale. The test results showed that the assessment of sago cracker products with the highest taste attribute was 45% (like), the highest texture rating was 56% (like), the highest aroma rating was 46% (like), and the highest color rating was 45% (neutral). Meanwhile, the highest packaging attribute assessment was 60% (do not like). Thus, consumer preferences for the attributes of crackers are, on average good, except for the packaging attributes, which are not good, so the packaging attributes need to be improved.
PENERAPAN PEMASARAN ONLINE TANAMAN HIDROPONIK MELALUI MARKETPLACE FACEBOOK Herdhiansyah, Dhian; Asriani, Asriani; Fid Aksara, LM
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 10 (2024): MARTABE : JURNAL PENGABDIAN MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i10.4068-4079

Abstract

UMKM Rumah Bali Hidroponik Kendari telah beroperasi sejak tahun 2019, tetapi masih menggunakan metode promosi dan pemasaran tradisional yang membatasi jangkauan penjualannya. Dengan semakin populernya metode menanam tanaman secara hidroponik, terdapat kebutuhan untuk memperluas pasar melalui strategi pemasaran digital. Program Pengabdian Kepada Masyarakat (PKM) ini bertujuan untuk meningkatkan pengetahuan dan keterampilan dalam penerapan pemasaran online melalui Marketplace Facebook bagi UMKM Rumah Bali Hidroponik Kendari. Kegiatan ini dilaksanakan pada 1 Agustus 2024 dan diikuti oleh 20 peserta. Metode pelatihan yang digunakan adalah pendekatan demonstrasi. Hasil evaluasi menunjukkan bahwa sebelum pelatihan, tingkat pengetahuan dan keterampilan peserta mengenai pemasaran online hanya sebesar 65%. Namun, setelah pelatihan, terjadi peningkatan yang signifikan menjadi 90%. Hal ini menunjukkan bahwa penggunaan Marketplace Facebook sebagai media promosi dan pemasaran produk hidroponik memiliki pengaruh positif dalam meningkatkan nilai penjualan di UMKM ini. Penerapan pemasaran online melalui platform digital ini memungkinkan UMKM Rumah Bali Hidroponik Kendari untuk menjangkau pasar yang lebih luas, sehingga mendukung pertumbuhan bisnis mereka di Sulawesi Tenggara.
Co-Authors - Asriani Abdul Wahab Abdulllah, Weka Gusmiarty Adelia, Fitrah Aksara, L. M. Fid Andi Besse Patadjai Andi Rini Wahyuni Ardhiansyah Asmila Yunissa Asriani Asriani Asriani Asriani asriani Asriani Asriani, Asriani Awi, La Bahari Bahari Bahari Didik Purwadi Didik Purwadi Elsa Saleh Elsa Saleh Fatma Fid Aksara, LM Fitrawati Fitrawati Fyka, Samsul Alam Gafaruddin, Abdul Gustina Gustina Hadi Sudarmo Hamundu, Ahmad Heni Pujiastuti Hisein, Waode Siti Anima Ida Ayu Putu Sri Widnyani Iluh Kariasti Indarsyih, Yusna intan ayu permata sari Ismi Rahma Yani Juwita Juwita Juwita, Juwita Kiki, Wa Ode Kunta, Tamrin L, Mariani La Karimuna La Ode Alwi La Ode Midi, La Ode La Rianda Lampasa, Yunitawati Lesmana, Sakinah Ambang Diandry Lilik Sutiarso Lilik Sutiarso LM Fid Aksara, LM Fid Lukman Yunus Mariani Mariani Mariani Mariani Marsuki Iswandi Ma’suf, Assayuthi Muh Syukri Sadimantara Muh. Syukri Sadimantara Muh. Syukri Sadimantara Muhammad Syukri muhrifa, muhrifa mulianingsih, sitti Muslihun Husuni, La Ode Muhammad Nadila Hance Nafilawati Nafilawati Napu, Fithriah Nasrullah Nasrullah Nasrullah Nasrullah Nur Alam Nur Asyik Nur Asyik, Nur Nurcayah R. Marsuki Iswand R. Marsuki Iswandi Rayuddin Rayuddin, Rayuddin Resman, Resman Reza Reza Rismawan, Yandi Rizal, Muahammad Rosmawaty Rosmawaty Sahrim, Sahrim sahrul, ade Sailila, Annur Babatia Sakinah Ambang Sakir Sakir Sakir Sakir Samsul, Andini Wulandari Sarinah Sarinah Sri Rejeki Subhan Sudarmi Sudarmi Sukmawati Abdullah Sultan Sultan Suwarjoyowirayatno Suwarjoyowirayatno Syahria Rizka Syukri, Muh. T Taryono T Taryono, T Tamrin Tamrin Taryono, Taryono Wa Embe Wahyuni, Andi Rini Waode Aisyah Weka Gusmiarty Weka Gusmiarty Abdullah Weka Gusmiarty Abdullah, Weka Gusmiarty Yandi Rismawan Yusna Indarsyih Yusriadin, Yusriadin Zainuddin, Yuliani