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All Journal Jurnal Penelitian dan Pengembangan Sains dan Humaniora (JPPSH) JURNAL RELASI STIE MANDALA JEMBER Jurnal Sinar Manajemen Jurnal Penelitian IPTEKS JURNAL MANAJEMEN DAN BISNIS INDONESIA ASSET: Jurnal Manajemen dan Bisnis Prospek: Jurnal Manajemen dan Bisnis BUDGETING : Journal of Business, Management and Accounting Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Nasional Manajemen Pemasaran dan SDM Jurnal Muhammadiyah Manajemen Bisnis (JMMB) Dynamic Management Journal Jurnal Manajemen DIVERSIFIKASI Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Jurnal Mahasiswa Manajemen Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Comparative : Ekonomi Dan Bisnis Jurnal Mahasiswa Entrepreneur National Multidisciplinary Sciences Relasi : Jurnal Ekonomi Jurnal Akuntansi, Manajemen, dan Perencanaan Kebijakan Journal of Business Management Manajemen : Jurnal Ekonomi Ektasi : Jurnal Ekonomi, Akutansi dan Organisasi Jurnal Pengabdian Masyarakat Manage JURNAL MANAJEMEN DAN BISNIS INDONESIA Jurnal Ilmiah Manajemen Dan Kewirausahaan Jurnal Simki Economic Jimma : Jurnal Ilmiah Manajemen Muhammadiyah Aceh Jurnal Sains Manajemen dan Bisnis Indonesia
Tatit Diansari Reskiputri
Universitas Muhammadiyah Jember
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Analisis Pengaruh Brand Ambassador dan Harga pada Aplikasi Ruang Guru terhadap Minat Beli Konsumen pada SMAN 03 Jember Husen Randi; Akhmad Suharto; Tatit Diansari Reskiputri
BUDGETING : Journal of Business, Management and Accounting Vol 4 No 1 (2022): BUDGETING : Journal of Business, Management and Accounting
Publisher : Institut Penelitian Matematika Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/budgeting.v4i1.4050

Abstract

This study aimed to determine and analyze the brand ambassador and the price of the Ruangguru application that had a significant effect on the buying interest of SMAN 03 Jember students. This type of research is explanatory research. The population in this study were all students of SMAN 03 Jember, totaling 1040. The sample used was 91 respondents using the purposive sampling technique. The analysis tool uses multiple linear regression. The study's results prove that the brand ambassador and price on the Ruangguru application significantly affect buying interest in SMAN 03 Jember students. Keywords: Brand Ambassador, Price, Buying Interest
Pengaruh Hedonik Value, Store Atmosphere dan Promosi terhadap Keputusan Pembelian Konsumen Pada Pizza Hut di Kedai Rilex Jember Mochamad Alfan Firmansyah; Ni Nyoman Putu Martini; Tatit Diansari Reskiputri
BUDGETING : Journal of Business, Management and Accounting Vol 4 No 1 (2022): BUDGETING : Journal of Business, Management and Accounting
Publisher : Institut Penelitian Matematika Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/budgeting.v4i1.4135

Abstract

This research was conducted on consumers of Pizza Hut at Kedai Rilex Jember. This study aims to determine the influence of hedonic value, store atmosphere, and promotion on purchasing decisions at Pizza Hut At Kedai Rilex Jember. In this study, data were collected with tools in the form of observation, interviews, and questionnaires for 100 respondents using purposive sampling techniques. The analysis used includes data instrument tests (validity tests, and reliability tests), multiple linear regression analysis, classical assumption tests (normality test, multicholinearity test, heteroskedasticity test), and hypothesis test (F test, t test, coefficient of determination). From the results of the analysis using regression, it can be seen that the variables hedonic value (0.230), mood (0.285), and promotion (0.262), all have a positive effect on purchasing decisions. From the t test, hedonic value results (0.001) had a significant effect on purchasing decisions. The mood test (0.000) has a significant effect on purchasing decisions. As well as promotions (0.000), all have a significant effect on purchasing decisions. From the results of the study, it can be concluded that the better the hedonic value will have an impact on the better the purchase decision, the better the store atmosphere will have an impact on the better the purchase decision and the promotion affects the purchase decision which means that the better the promotion will have an impact on the better the purchase decision. Keywords: Hedonic Value, Purchase Decision, Promotion and Atmosphere
Analisys Peningkatan Job Performance Pegawai Sebagai Impact Dari Lingkungan Kerja, Kompensasi Financial, dan Motivasi Kerja Trias Setyowati; Lastika Wiradita Andrayani Putri; Tatit Diansari Reskiputri
Jurnal Penelitian IPTEKS Vol 8, No 1 (2023): JURNAL PENELITIAN IPTEKS
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/ipteks.v8i1.9106

Abstract

Keberhasilan suatu perusahaan sangatlah ditentukan oleh keberadaan sumber daya manusia yang dimiliki, yaitu melalui pencapaian job performance karyawan. Manajemen Sumber Daya Manusia mempunyai tujuan untuk meningkatkan job performance karyawan. Peningkatan job performance sangat dipengaruhi oleh lingkungan kerja, kompensasi finansial dan motivasi yang dimiliki pekerja, oleh karena itu perlu dilakukan suatu kajian yang mendalam terhadap hal tersebut. Tujuan dari penelitian ini adalah untuk menganalisis efektifitas dari  pengaruh  lingkungan kerja, kompensasi financial, dan motivasi kerja terhadap job performance karyawan. Penelitian ini diharapkan  dapat memberikan kontribusi terhadap peningkatan job performance pegawai. obyek penelitian adalah pegawai pada PT Pegadaian Area Jember, yang berjumlah  119. uji hipotesis dilakukan dengan menggunakan  uji t menggunakan program SPSS. Hasil Penelitian menunjukkan bahwa lingkungan kerja, berpengaruh signifikan terhadap job performance pegawai dengan arah positif, kompensasi finansial berpengaruh signifikan terhadap job performance pegawai dengan arah positif dan motivasi berpengaruhsignifikan terhadap job performance pegawai dengan arah positif. Tiga hipotesis yang diajukan diterima, yaitu lingkungan kerja, berpengaruh signifikan terhadap job performance pegawai dengan arah positif, kompensasi finansial berpengaruh signifikan terhadap job performance pegawai dengan arah positif dan motivasi berpengaruhsignifikan terhadap job performance pegawai dengan arah positif. Hasil penelitian ini dapat memberikan kontribusi bagi organisasi, tentang cara meningkatkan job performance pegawai melalui   perbaikan  lingkungan kerja, pemberian kompensasi finansial yang efektif dan peningkatan motivasi kerja pegawai.
Pengaruh Pengawasan, Teamwork dan Kedisiplinan Terhadap Produktivitas Kerja Guru dan Staf Administrasi di SMK Teknologi Balung Siti Naisyah; Maheni Ika Sari; Tatit Diansari Reskiputri
National Multidisciplinary Sciences Vol. 1 No. 3 (2022): Proceedings N-CoME 2022
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (420.147 KB) | DOI: 10.32528/nms.v1i3.84

Abstract

Abstrak: Tujuan penelitian ini adalah untuk mengetahui pengaruh pengawasan, teamwork dan kedisiplinan terhadap produktivitas kerja guru dan staf administrasi di SMK Teknologi Balung. Jenis penelitian yang digunakan adalah kuantitatif, Populasi pada penelitian ini sebanyak 87 karyawan (guru dan staf administrasi), teknik sampel yang digunakan adalah sampel jenuh yaitu dengan menggunakan seluruh populasi untuk digunakan sampel penelitian. Alat analisis yang digunakan dalam penelitian ini adalah Uji Validitas, Uji Reliabilitas, Analisis Regresi Linear Berganda, Uji Asumsi Klasik (uji normalitas, uji multikolinearitas ,uji heteroskedastisistas, autokorelasi) dan Uji t, data diproses dengan menggunakan SPSS versi 25. Hasil pengujian H1 menunjukkan pengawasan berpengaruh positif dan signifikan terhadap produktivitas kerja guru dan staf administrasi di SMK Teknologi Balung dengan hasil uji t pada variabel pengawasan (X1) mempunyai nilai signifikansi hitung sebesar (0.010 < 0.05 ). H2 Teamwork tidak berpengaruh terhadap produktivitas kerja guru dan staf administrasi di SMK Teknologi Balung, hal ini dapat dilihat dari hasil uji t pada variabel teamwork (X2) nilai signifikansi hitung sebesar (0.236 > 0.05 ) yang berarti bahwa hipotesis variabel teamwork tidak mempunyai pengaruh terhadap produktivitas kerja atau Ho ditolak. H3 Kedisiplinan berpengaruh positif dan signifikan terhadap produktivitas kerja guru dan staf administrasi di SMK Teknologi Balung. Hal ini dapat dilihat dari hasil uji t pada variabel kedisiplinan (X3) mempunyai nilai signifikansi hitung sebesar (0.000 < 0.05). Dari hasil analisis tersebut dapat diambil suatu kesimpulan bahwa Pengawasan dan Kedisiplinan merupakan faktor yang mempunyai pengaruh terhadap produktivitas kerja guru dan staf administrasi di SMK Teknologi Balung
The Role of Brand Image, Product Quality and Price in Improving Product Purchasing Decisions Muhammad Edo Fiorentino; Maheni Ika Sari; Tatit Diansari Reskiputri; Nurul Qomariah
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 6, No 3 (2023): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v6i3.7734

Abstract

This study aims to determine the effect of brand image, product quality and price on purchasing decisions for tofu products at Tamanan Bondowoso). The population is all people who buy tofu products at Tamanan Bondowoso. The number of samples was determined as many as 90 respondents with non-probability sampling technique and purposive sampling method. To test the measuring tool in the form of a research questionnaire, the validity test tool and data reliability test tool are used. Multiple linear regression analysis, F test and t test were used to test the research hypothesis. The test results show that there is a significant influence between brand image and purchasing decisions with a significance level of 0.013 (<0.05). The second result shows that there is a significant influence between product quality and purchasing decisions with a significance level of 0.002 (p <0.05). The third result shows that there is a significant effect between price and purchase decision with a significance level of 0.002 (p <0.05). Thus it can be concluded that the independent variables consisting of brand image, product quality and price together have an effect on the dependent variable (Y) purchasing decisions.
PENGARUH LINGKUNGAN KERJA DAN KOMPENSASI TERHADAP KEPUASAN KERJA MELALUI DISIPLIN DAN SEMANGAT KERJA KARYAWAN PADA PT. BANK JATIM, Tbk CABANG JEMBER Tatit Diansari Reskiputri; Purnamie Titisari; Isti Fadah
RELASI : JURNAL EKONOMI Vol 12 No 1 (2016)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v12i1.87

Abstract

This research aims to analyze and understand and prove Empirically influence directly and indirectly working environment and compensation to job satisfaction employees through work discipline and working spirit at PT. Bank Jatim, Tbk Jember Regency. This research classified as exsplanatory reseach and confirmatory research at once with loading technique samples proportional sampling. Data acquisition will be done with questionnaires distribution directly and indirectly from respondents the PT. Bank Jatim,Tbk Jember Branch Office employee. Data that was recieved by processed by using analysis of path analysis with IBM SPSS AMOS 20 software. The results showed that the work environment, compensation, work discipline and morale has a positive and significant impact on   job satisfaction of employees. In addition the research also shows that the work environment, compensation and working discipline has a positive and significant impact on job satisfaction of employees through morale
Penentuan Strategi Pemasaran pada Cafe Herdacake Puger Menggunakan Analisis SWOT Adi Laksono; M Naely Azhad; Tatit Diansari Reskiputri
BUDGETING : Journal of Business, Management and Accounting Vol 5 No 1 (2023): BUDGETING : Journal of Business, Management and Accounting
Publisher : Institut Penelitian Matematika Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/budgeting.v5i1.7041

Abstract

Currently, one of the business competitions occurs very tightly in businesses engaged in the culinary field. This is due to the rapid development of business in the culinary field of cafes in various cities including in Jember City. Some people choose to be in the culinary field because the business is considered the most profitable. The development of the Cafe business in Jember City, Puger Village, is marked by the increasing number of competitors in the same business. HerdaCake which is located in Kerajan Hamlet, Puger Kulon Village, Puger Jember District. Jember City is one of the business ventures in the culinary field of Cafe with a modern and instagramabel, kidsfriendly and comfortable feel. Various strategies have been applied to HerdaCake to be able to grab and attract the attention of customers and be able to keep up with the fierce competition. The purpose of this study was to determine the marketing strategy of Café Herdacake using a SWOT analysis. Based on the results of the SWOT analysis, it shows that Café Herdacake is positioned by the Herdacake café, which is in the square V marked astrix (2.82; 2.60) in quadrant V, this means that the Herdacake café should apply a Stability or Growth strategy which is a growth strategy through expansion and expanding the area of marketing and product sales or it can be product dissertation. This strategy can be applied by market penetration and market development. Keywords: Cafe, Marketing Strategy, SWOT Analysis
Pengaruh Kualitas Produk, WOM, Komunitas Pelanggan Terhadap Keputusan Pembelian Keripik Sukun Sedap Malam di MasaPandemi di Dusun Setimbo Desa Jati Banteng Kecamatan Jati Banteng Kabupaten Situbondo Sutrisno, Mashluhah; Maheni Ika Sari; Tatit Diansari Reskiputri
Jurnal Manajemen DIVERSIFIKASI Vol. 4 No. 3 (2024): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v4i3.5602

Abstract

Purchasing decision is a concept of purchasing behavior where a consumer decides to do something or do something. One of the factors is the quality of the product, word of mouth and also the customer community. The method used in this research is descriptive quantitative. The population and research sample are consumers who have bought sukun sedap malam chips products in Setimbo Hamlet, Jati Banteng Village, Jati Banteng District, Situbondo Regency (heterogeneous population), at least 97 people. The data collection technique used a questionnaire. The analytical tool used is to use multiple linear analysis. The results showed that product quality and customer community had an effect on purchasing decisions for night savory breadfruit chips, while WOM had no significant effect on purchasing decisions for night savory breadfruit chips.
Pengaruh Brand Image, Brand Trust dan Perceived Quality terhadap Purchase Intention Pelanggan Meycookies Jember Anggraini, Desta Rezzy; Nursaidah; Reskiputri, Tatit Diansari
Prospek: Jurnal Manajemen dan Bisnis Vol. 6 No. 2 (2024)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/pjmb.v6i2.80305

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh brand image, brand trust dan perceived quality terhadap purchase intention pelanggan Meycookies Jember. Penelitian ini termasuk ekploratoris berjenis kausalitas untuk mengukur hubungan atara dua variabel atau lebih. Sampel penelitian ini berjumlah 100 responden pelanggan Meycookies Jember. Metode pengambilan sampel yang dilakukan yaitu menggunakan teknik pengambilan sampling jenuh, suatu teknik dalam penentuan sampel apabila seluruh anggota populasi dipakai sebagai sampel. Sampel terdiri dari responden Perempuan maupun laki-laki dan sudah pernah melakukan pembelian di Meycookies jemberi sebanyak lebih dari dua kali pembelian. Analisis data yang digunakan yaitu menggunakan analisis regresi linier berganda dengan pendekatan SPSS versi 26. Hasil analisis yang didapat dalam penelitian ini menjunjukkan bahwa brand image, brand trust dan perceived quality berpengaruh positif dan signifikan terhadap purchase intention pelanggan Meycookies Jember. Hal ini membuktikan bahwa pelanggan di Meycookies jember sangat memperhatikan merek suatu produk.
PENGARUH CITRA MEREK, KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK J.CO ROXY SQUARE JEMBER Valentha, Fangky Vedhia; Satoto, Eko Budi; Reskiputri, Tatit Diansari
Growth Vol 20 No 2 (2022): November
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v20i2.2019

Abstract

This study aims to determine and analyze the effect of brand image, product quality and price on purchasing decisions of J.CO Roxy Square Jember products. This type of research is quantitative research. The population in this study are consumers who have purchased products and visited J.CO Roxy Square Jember. The sampling technique used purposive sampling method with a total sample of 90 people. The analytical method used in this study is using multiple linear regression analysis, with the help of SPSS 25 software. The test results in this study indicate that partially brand image, product quality and price variables have a positive and significant effect on purchasing decisions J.CO Roxy Square Jember .
Co-Authors Abadi Sanosra Achmad Hasan Hafidzi Adi Laksono Ahmad Izzuddin Ahmad Izzuddin Ahmad Izzudin Akhmad Suharto Anggraini, Desta Rezzy Apvellyo Dhymas Adjie Pangestu Atika, Nur Auliannisa Vistya Dianty Azhad, Muhamad Naely Bayu Wijayantini, Bayu Dian Septi Riski Illahi Dicaprio El Moslem Dinanti, Hilda Setia Dwi Budi Santoso Eko Budi Satoto Ela Fatmawati Fajar, Moh Febian Dewi Maharani Feti Fatimah Friskia Hia, Yohana Gautama, Gilang Haris Hermawan Haris Hermawan, Haris Husen Randi Ira Puspitadewi S Isti Fadah Iwan Bahtiar Izzudin, Ahmad Khasanah, Kamalia Maulidatul Khoiruzzaki, Kiky Lastika Wiradita Andrayani Putri M Naely Azhad Maharani, Febian Dewi Maheni Ika Sari Martini, Ni Nyoman Putu Masluhah S, Masluhah S Mochamad Alfan Firmansyah Moh Fajar Moh. Halim Muhammad Edo Fiorentino Muhammad Firzil Rohim Ghifary Munir, khoirul Murtaliningtyas, Wenny Ningrum, Della Septia Nufita Dewi Nur Sabilillah Ayuningtias Nurhayati Megayani Nursaidah Nursaidah Nursaidah Nursaidah, Nursaidah Nursaidah, Nursaidah Nurul Qomariah Oktavilia, Diah Ajeng Pangestu, Apvellyo Dhymas Adjie Pradista, Dyah Alfiani Pratama, Lybel Vega Purnamasari, Erfina Putri Purnamie Titisari Puspitadewi S, Ira Puspitadewi, S, Ira Putra, Fahrul Syah Putri, Maulidia Rahma Eka ramadhan, wildan aditya Raudatul Safitri Reza Vannes Fahlevy Risa Holwati Rizki Romadhoni Robbani, Ahmad Faydhur Romadhoni, Rizki Rusdiyanto Rusdiyanto Rusdiyanto Rusdiyanto, Rusdiyanto Sani, Muhammad Mahrus Septy Holisa Umamy Sevia Artha Ansheila Siti Naisyah Suharto, Akhmad Sutrisno, Mashluhah Suwinda, Agustin Cipta Toni Herlambang Trias Setyowati Trias Setyowati Trias Setyowati, Trias Tyas, Wenny Murtalining Umamy, Septy Holisa Uswatul Khasanah Valentha, Fangky Vedhia Wahyu Eko Setianingsih Wahyu Eko Setianingsih Wahyu Wulandari Wanda Anggraini Rahayu Wenny Murtalining Tyas Wicaksono, Deni Arto Winahyu, Pawestri Yohanes Gunawan Wibowo Yusi Saharani