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Tatit Diansari Reskiputri
Universitas Muhammadiyah Jember
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ANALISIS SWOT STRATEGI PEMASARAN PRODUK TABUNGAN EMAS DI PT. PEGADAIAN DALAM UPAYA MENINGKATKAN JUMLAH NASABAH (STUDI KASUS PT. PEGADAIAN KANTOR AREA JEMBER) Pradista, Dyah Alfiani; Hafidzi, Achmad Hasan; Reskiputri, Tatit Diansari
Growth Vol 20 No 1 (2022): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v20i2.1953

Abstract

This study aims to formulate a marketing strategy for gold savings products at pawnshops in an effort to increase the number of customers (study at PT. Pegadaian Jember Area Office). Analysis of the data used in this study is a SWOT (Strength, Weakness, Opportunity, Treath) matrix. This study uses a descriptive type of research with a qualitative approach, which is a research method used to examine the condition of natural objects. The results of this study indicate that the IFAS matrix analysis has a total score of 1.244, the total score of the EFAS matrix is 1.645. On the results of these calculations PT. Pegadaian Jember Area Office is in quadrant 1 which means that the situation is very profitable for the company in carrying out an aggressive strategy or growth. From the results of research on alternative strategies for gold savings products that have been obtained and practical researchers to determine the marketing strategy of PT. Pegadaian Jember Area Office, increasing targeted promotions, developing innovations in gold savings products, conducting socialization about gold savings products, as well as formally cooperating with gold shops in the market
PENGARUH MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN DEALER MOKAS SEMERU MOTOR DI MASA PANDEMI Sani, Muhammad Mahrus; Hafidzi, Achmad Hasan; Reskiputri, Tatit Diansari
Growth Vol 21 No 2 (2023): November
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v21i2.3500

Abstract

Purchasing decisions become better, namely the goal for all employees to want to achieve larger purchasing targets. The purpose of this study was to determine the effect of the marketing mix on purchasing decisions for Mokas Semeru Motor dealers during the pandemic. the covid-19 pandemic has greatly affected the level of sales of Mokas Semeru. We can see the sales data in May with sales of only 6 units of motorbikes because in that month the Covid-19 pandemic was endemic, especially in Jember Regency plus in May it collided with the month of Ramadan so that people are more concerned with daily needs than complementary needs like a motorcycle. The population used in this study were all consumers of Mokas Semeru Motor Dealers. The sample used was 125 respondents, using a non-probability sampling technique. The data analysis technique uses multiple linear regression analysis. The results of this study indicate that the Marketing Mix variable has a significant effect on purchasing decisions during a pandemic. Shows a good and appropriate assessment of the indicators Mokas Semeru Dealers offer used motorcycle products at prices that are in accordance with the condition of the unit, Mokas Semeru Dealers offer used motorcycle products according to market prices, and Mokas Semeru Dealers offer used motorcycle products at affordable prices. The suggestion in this study is for mokas dealers to increase marketing towards purchasing decisions during a pandemic. The variables in this study explain the frequency distribution of respondents' answers about the indicators contained in this research questionnaire statement, namely Product (X1), Price (X2), Place (X3), Promotion (X4), HR (X5), Process (X6 ), Physical Evidence (X7), and Purchase Decision (Y). The scores given by respondents to each statement in the questionnaire reflect how they perceive the research variables.
Apakah Persepsi Kesetaraan Gender dan Motivasi Berprestasi dapat Meningkatkan Perencanaan Karir dan Kinerja Pegawai? Winahyu, Pawestri; Reskiputri, Tatit Diansari
ASSET: Jurnal Manajemen dan Bisnis Vol 6, No 2 (2023): Desember
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/asset.v6i2.8144

Abstract

Perencanan karir diharapkan mampu menjadi stimulus dalam diri seseorang untuk termotivasi dalam bekerja dan berprestasi. Karir akan menjadi dorongan bagi pegawai selain bagi pelaksanaan tugas dari organisasi, namun bagi individu pegawai akan menjadi pencapaian yang akan meningkatkan peran dan posisinya dalam organisasi. Riset ini ditujukan untuk menguji apakah persepsi kesetaraan gender dan motivasi berprestasi berpengaruh terhadap perencanaan karir dan kinerja pegawai. Penelitian ini merupakan penelitian kuantitatif dengan pendekatan penelitian asosiatif. Populasi penelitian adalah Pegawai Negeri Sipil di Kabupaten Bondowoso yang berjenis kelamin perempuan sejumlah 3500 orang (data tahun 2022). Sampel penelitian ditentukan dengan non-probability sampling dan jumlah sampel mengacu pada Rumus Slovin sebanyak 97 orang. Untuk analisis data dilakukan dengan analisis Structural Equation Model (SEM) dengan pendekatan Partial Least Square/SEM-PLS. Hasil penelitian menunjukkan kesetaraan gender berpengaruh positif dan signifikan terhadap perencanaan karir dan kinerja. Motivasi berprestasi berpengaruh positif dan signifikan terhadap perencanaan karir dan kinerja. Perencanaan karir berpengaruh positif dan signifikan terhadap kinerja.
Pengaruh Customer Experience Terhadap Keputusan Pembelian Kembali: Studi Kasus Pada Warung Ayam Gephuk Sambel Ijo Genteng Banyuwangi Pratama, Lybel Vega; Fatimah, Feti; Reskiputri, Tatit Diansari
Journal of Business Management Vol. 1 No. 3 (2024): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v1i3.11

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh customer experience terhadap keputusan pembelian kembali (studi kasus pada Warung Ayam Gephuk Sambel Ijo Genteng Banyuwangi). Sumber data primer yang digunakan dalam penelitian ini adalah jawaban responden melalui item-item kuesioner. Populasi dari penelitian ini adalah seluruh konsumen Warung Ayam Gephuk Sambel Ijo Genteng Banyuwangi. Teknik pengambilan sampel dalam penelitian ini adalah menggunakan teknik purposive sampling. Dalam penelitian ini penulis menggunakan sampel sebanyak 90 responden yang terdiri dari konsumen yang berusia 17 tahun keatas dan konsumen yang pernah melakukan pembelian lebih dari 2 kali di Warung Ayam Gephuk Sambel Ijo. Alat analisis yang digunakan dalam penelitian ini adalah analisis regresi linier berganda. Hasil pengujian regresi berganda menunjukkan bahwa memiliki pengaruh customer experience terhadap keputusan pembelian kembali, serta menunjukkan juga bahwa sense (panca indera), feel (perasaan), think (cara berpikir), act (tindakan), relate (hubungan) memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian kembali pada Warung Ayam Gephuk Sambel Ijo.
PENGARUH DISIPLIN KERJA, MOTIVASI KERJA DAN KOMPENSASI TERHADAP KINERJA KARYAWAN BENGKEL LAS DESTA JEMBER Putra, Fahrul Syah; Azhad, Muhamad Naely; Reskiputri, Tatit Diansari
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 2 (2023): FEBRUARI 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i2.3109

Abstract

Sumber daya manusia memiliki peran yang sangat penting bagi perusahaan maupun organisasi karena sumber daya manusia merupakan pengelola sistem supaya tetap berjalan dan tentu dalam pengelolaannya harus memperhatikan beberapa aspek-aspek penting seperti disiplin kerja, motivasi dan juga kompensasi supaya terdorong dalam memberikan segala kemampuan sesuai yang dibutuhkan oleh perusahaan. Penelitian ini bertujuan untuk mengetahui pengaruh Disiplin kerja, Motivasi kerja , dan Kompensasi terhadap Kinerja Karyawan Bengkel Las Desta Jember. Jenis penelitian yang digunakan pada penelitian ini adalah kuantitatif. Populasi penelitian ini yaitu karyawan pada Bengkel Las Desta Jember. Sampel yang digunakan sebanyak 35 responden dengan teknik pengambilan sampel menggunakan sampel jenuh yang dimana semua populasi dijadikan sebagai sampel. Metode pengumpulan data dengan observasi dan kuesioner melalui Google Form. Alat analisis yang digunakan adalah regresi linier berganda, sedangkan pengujian hipotesisnya menggunakan uji t. Hasil penelitian menunjukkan bahwa Disiplin Kerja dan Kompensasi berpengaruh signifikan terhadap kinerja karyawan secara parsial. Sedangkan variabel Motivasi kerja tidak berpengaruh signifikan terhadap kinerja karyawan karena karena tidak adanya jenjang karir yang jelas pada karyawan sehingga karyawan kurang memiliki motivasi dalam bekerja di Bengkel Las Desta dan sehingga berdampak terhadap kinerja pada karyawan sehingga tugas tidak selesai tepat waktu yang sudah ditentukan oleh perusahaan
PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA MIE GALAK BONDOWOSO Halim, Abdul; Setianingsih, Wahyu Eko; Reskiputri, Tatit Diansari
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 7 (2022): JULI 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (250.92 KB) | DOI: 10.36841/jme.v1i7.2340

Abstract

This study aims to examine and determine the effect of two variables, namely product quality and service quality on consumer satisfaction. The hypothesis in this study is that product quality and service quality affect customer satisfaction partially. The object of this research is the consumer of Mie Galak Bondowoso which has a total of 110 respondents using purposive sampling. Data collection techniques using observation, questionnaires, and documentation. The analysis used includes the validity test, reliability test, classical assumption test (normality test, multi-core test, heteroscedasticity test), multiple linear regression analysis and hypothesis testing (t test, determinant coefficient). The results of the study prove that product quality and service quality affect consumer satisfaction at Mie Galak Bondowoso.
PENGARUH IMPLEMENTASI EXPERIENTAL MARKETING TERHADAP LOYALITAS MEMBER TOKO ALFA BUSANA DI SUKOWONO Khoiruzzaki, Kiky; Hafidzi, Achmad Hasan; Reskiputri, Tatit Diansari
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 9 (2022): SEPTEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (297.579 KB) | DOI: 10.36841/jme.v1i9.2384

Abstract

Experiential marketing is a method of providing information about a product or service. Experiential marketing will allow customers to differentiate products and services from one another because they can directly feel and experience the experience through five channels (sense, feel, think, act, related), both before and during the consumption of the product or service. The purpose of this study is to prove the magnitude of the influence of experiential marketing on the loyalty of Alfa fashion store members in Sukowono. This study uses quantitative methods. And the sampling technique used in this study is to use non-probability sampling, which is the technique used in sampling that uses predetermined criteria. While the objects of this research are Alfa fashion member card holders and customers aged 15-70 years, where at that age is a productive age which has met the criteria for member loyalty. The results of this study prove that sense, feel, think, and relate have a significant effect on the loyalty of members of alpha clothing, while act has no significant effect on loyalty of members of alpha clothing.
Pengaruh Kualitas Produk, WOM, Komunitas Pelanggan terhadap Keputusan Pembelian Keripik Sukun Sedap Malam di Masa Pandemi di Dusun Setimbo Desa Jatibanteng kecamatan Jatibanteng Kabupaten Situbondo Masluhah S, Masluhah S; Sari, Maheni Ika; Reskiputri, Tatit Diansari
BUDGETING : Journal of Business, Management and Accounting Vol 5 No 2 (2024): BUDGETING : Journal of Business, Management and Accounting
Publisher : Institut Penelitian Matematika Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/budgeting.v5i2.9480

Abstract

Keputusan pembelian adalah suatu konsep perilaku pembelian dimana seorang konsumen memutuskan untuk melakukan sesuatu atau melakukan sesuatu. Salah satu faktornya adalah kualitas dari produk, perbincangan dari mulut kemulut (Word Of Mouth) dan juga komunitas pelanggan. Metode yang digunakan dalam penelitian ini adalah deskriptif kuantitatif. Populasi dan sampel penelitian adalah konsumen yang telah membeli produk keripik sukun sedap malam di Dusun Setimbo Desa Jati Banteng Kecamatan Jati Banteng Kabupaten Situbondo (populasi heterogen) minimal 97 orang. Teknik pengumpulan data menggunakan kuisioner. Alat analisis yang digunakan adalah menggunakan analisis linier berganda. Hasil penelitian menunjukkan bahwa kualitas produk dan komunitas pelanggan berpengaruh terhadap keputusan pembelian keripik sukun sedap malam, seddangkan WOM tidak berpengaruh nyata terhadap keputusan pembelian keripik sukun sedap malam. Kata kunci: keputusan pembelian, WOM, kualitas produk.
THE IMPACT OF TRANSFORMATIONAL LEADERSHIP, ORGANIZATIONAL CULTURE, AND WORK MOTIVATION ON EMPLOYEE PERFORMANCE AT LPP RRI JEMBER Dinanti, Hilda Setia; Winahyu, Pawestri; Reskiputri, Tatit Diansari
Dynamic Management Journal Vol 8, No 3 (2024): July
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i3.11657

Abstract

This study was conducted at LPP RRI Jember which aims to determine the effect of transformational leadership style, organizational culture and work motivation on employee performance at LPP RRI Jember. The analysis was conducted on the performance of 83 employees of LPP RRI Jember using saturated sampling techniques and data collection techniques were carried out by means of observation and distributing questionnaires to all employees of LPP RRI Jember about various information / data needed using a Likert scale while data analysis used multiple regression methods with the help of the SPSS program. Company leaders should be able to provide motivation to subordinates both in moral and material form to improve employee performance and foster an attitude of loyalty to the company. Leaders are also required to pay more attention to the policies taken in leading the company, and determine a good leadership strategy or style in order to create a conducive work atmosphere between superiors and subordinates.
ANALYSIS TO IMPROVE THE PERFORMANCE OF LEDOOKOMBO DISTRICT VILLAGE EQUIPMENT USING MOTIVATION AND JOB TRAINING DISCIPLINE VARIABLES Robbani, Ahmad Faydhur; Reskiputri, Tatit Diansari; Winahyu, Pawestri
Dynamic Management Journal Vol 8, No 3 (2024): July
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i3.11652

Abstract

This research was conducted to determine the influence of work discipline, work motivation and work training on improving the performance of village officials in Ledokombo District. The research method used in this research is a quantitative method with a census sampling method of 117 respondents, using a questionnaire sheet distributed to village officials in Ledokombo District. This research uses multiple linear regression analysis methods, partial tests, and coefficient of determination (R2) tests. And the results of the analysis using SPSS 27 show that the three variables, namely motivational discipline and work training, have a significant influence on the performance of village officials in Ledokombo District. The results of the determination test (r2) were (41.8%) showing the large proportion or percentage contribution of the Discipline, Motivation and Job Training variables to performance. Meanwhile (58.2%) was contributed by other variables not included in this research, for example work burnout, compensation, work commitment and so on.
Co-Authors Abadi Sanosra Achmad Hasan Hafidzi Adi Laksono Ahmad Izzuddin Ahmad Izzuddin Ahmad Izzudin Akhmad Suharto Anggraini, Desta Rezzy Apvellyo Dhymas Adjie Pangestu Atika, Nur Auliannisa Vistya Dianty Azhad, Muhamad Naely Bayu Wijayantini, Bayu Dian Septi Riski Illahi Dicaprio El Moslem Dinanti, Hilda Setia Dwi Budi Santoso Eko Budi Satoto Ela Fatmawati Fajar, Moh Febian Dewi Maharani Feti Fatimah Friskia Hia, Yohana Gautama, Gilang Haris Hermawan Haris Hermawan, Haris Husen Randi Ira Puspitadewi S Isti Fadah Iwan Bahtiar Izzudin, Ahmad Khasanah, Kamalia Maulidatul Khoiruzzaki, Kiky Lastika Wiradita Andrayani Putri M Naely Azhad Maharani, Febian Dewi Maheni Ika Sari Martini, Ni Nyoman Putu Masluhah S, Masluhah S Mochamad Alfan Firmansyah Moh Fajar Moh. Halim Muhammad Edo Fiorentino Muhammad Firzil Rohim Ghifary Munir, khoirul Murtaliningtyas, Wenny Ningrum, Della Septia Nufita Dewi Nur Sabilillah Ayuningtias Nurhayati Megayani Nursaidah Nursaidah Nursaidah Nursaidah, Nursaidah Nursaidah, Nursaidah Nurul Qomariah Oktavilia, Diah Ajeng Pangestu, Apvellyo Dhymas Adjie Pradista, Dyah Alfiani Pratama, Lybel Vega Purnamasari, Erfina Putri Purnamie Titisari Puspitadewi S, Ira Puspitadewi, S, Ira Putra, Fahrul Syah Putri, Maulidia Rahma Eka ramadhan, wildan aditya Raudatul Safitri Reza Vannes Fahlevy Risa Holwati Rizki Romadhoni Robbani, Ahmad Faydhur Romadhoni, Rizki Rusdiyanto Rusdiyanto Rusdiyanto Rusdiyanto, Rusdiyanto Sani, Muhammad Mahrus Septy Holisa Umamy Sevia Artha Ansheila Siti Naisyah Suharto, Akhmad Sutrisno, Mashluhah Suwinda, Agustin Cipta Toni Herlambang Trias Setyowati Trias Setyowati Trias Setyowati, Trias Tyas, Wenny Murtalining Umamy, Septy Holisa Uswatul Khasanah Valentha, Fangky Vedhia Wahyu Eko Setianingsih Wahyu Eko Setianingsih Wahyu Wulandari Wanda Anggraini Rahayu Wenny Murtalining Tyas Wicaksono, Deni Arto Winahyu, Pawestri Yohanes Gunawan Wibowo Yusi Saharani