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All Journal Qanun Medika - Medical Journal Faculty of Medicine Muhammadiyah Surabaya Journal of Islamic Medicine Herb-Medicine Journal Misykat al-Anwar Jurnal Kajian Islam dan Masyarakat MAGNA MEDICA: Berkala Ilmiah Kedokteran dan Kesehatan Jurnal Aisyah : Jurnal Ilmu Kesehatan Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Jurnal Implementa Husada Humanism : Jurnal Pengabdian Masyarakat Journal of Community Development Jurnal Visi Pengabdian Kepada Masyarakat Indonesian Journal of Medical Sciences and Public Health KARYA: Jurnal Pengabdian Kepada Masyarakat Journal of Halal Science and Research Jurnal Pengabdian Inovasi Masyarakat Indonesia Surabaya Biomedical Journal Jurnal Multidisiplin Indonesia Surabaya Biomedical Journal
Muhammad Anas
Universitas Muhammadiyah Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Dentistry Economics, Econometrics & Finance Education Engineering Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Journal : Journal of Halal Science and Research

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Understanding of halal certification with halal purchasing decision of Muhammadiyah Surabaya MSMEs: Analytical descriptive study Anas, Muhammad; Saputro, Andre Ridho; Latifah, Luluk
Journal of Halal Science and Research Vol. 6 No. 2 (2025): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/jhsr.v6i2.12499

Abstract

Public awareness of the importance of halal certification is increasing. Halal certification is not only a guarantee of the halalness of a product, but also a determining factor in consumer decision-making. The supply chain is an important element in meeting human needs. Consciously or not, the supply chain is an inseparable part of daily activities. Therefore, many companies compete to meet the needs of the supply chain through various product innovations. This study aims to analyze the understanding of Muhammadiyah Surabaya MSME actors regarding halal certification and how it affects the decision to purchase halal raw materials. With a descriptive-analytical approach, this study is expected to provide an in-depth picture of the relationship between the level of understanding of halal certification and the practice of purchasing halal raw materials. As many as 66% of MSMEs still choose halal-certified suppliers even though raw materials are more expensive. This decision reflects the priority on halal values as a moral foundation and long-term business strategy to build reputation and consumer loyalty. As many as 76% of respondents prefer halal suppliers even though they are farther away. The halal aspect is a top priority compared to logistics efficiency, with a commitment to maintaining the quality and halalness of products throughout the supply chain. As many as 93% of respondents said that promotions carried out by halal suppliers influenced their decisions. This emphasizes the importance of effective marketing strategies in building trust and strengthening the image of halal suppliers in the eyes of business actors. Keywords: Consumer behavior, Halal certification, Halal logistics, MSMEs, Raw materials, Supply chain.
Co-Authors Abbas, Putri Naula Absor, Sholihul Agus Purwanto Ahmad Mochtar Jamil Ahmad Mochtar Jamil Akbar, Ronny Ali Immanudin Ali Mustofa Amalia, Nuke Amanda Muhamad Bauzir Anandya Fatikhawati Andre Ridho Saputro Anisatul Hamida Annisa Nurida Ardiani, Khoiriya Arsiyoga Bimo Fadhyki Aulia Nuril Islamy Ayu Rahajeng Dianing Negari Azayyana M.S, Alshafiera Bagaskara, Andre Baterun Kunsah Dianing Negari, Ayu Rahajeng Era Catur Prasetya Fahrudda, Ansarul Farah Luthfia Nugroho Firsiyanti, Aty Fitri Nuraini Frando G.E, Moch Futuwwah, Ali Imaduddin Gina Noor Djalilah Gusmaniarti, Gusmaniarti Haniifah, Ulaa Hartamto, Offia Melda Permata Hermadi Hermadi Huliyyatul Wahdah Huliyyatul Wahdah Indra Alfaray, Ricky Jamil, Ahmad Mochtar Kartika Prahasanti Khofifah Dwi Oktaviana Khoiriya Ardiani Luluk Latifah Luluk Latifah M. Thoriq Satria Dinata Marlina, Uning Maya Rafida Meirna Dewita Sari Muhamad Reza Utama Muhammad Perdana Airlangga, Muhammad Perdana Muhammad Ramzi Muhammad Tegar Nugraha Mundakir Musa Ghufron Muslim Andala Putra Nenny Triastuti Nina Veronica Ninuk Dwi Ariningtyas Ninuk Dwi Ariningtyas Ninuk Dwi Ariningtyas Ninuk Dwi Ariningtyas Ninuk Dwi Ariningtyas Nova Ulumiya Nugroho, Yudhistiro Andri Nur Mujadidah Mochtar Nurma Yuliyanasari, Nurma Nursucahyo, Eko Prasetyo, Ari Pudji Pribakti Budinurdjaja Prijambodo, Tjatur Puspita, Eka Ari Putra, Andhika Putri, Intan Rachmi Rahmah Laila Rahman, Aditya Safarudin Rahmasena, Naomi Razzaqy Razzaqy Ridho Akbar Roni Subagyo Roni Subagyo Ruth Mindo Siahaan Sembiring, Rinawati Senoaji, Fauzie Silkviana, Hassita Nadia Siswanto, Alfiansya Noval Siti Mardiyah Sopia Sapitri Suswojo, Heru Thariq Malikul Mulki Tiffany Lovenlya Indy Ayu Putri Kundayadi Ulaa Haniifah Ulaa Haniifah Ulaa Haniifah Uning Marlina Wahyu Setiawan Yelvi Levani Yeti Eka Sispita Yeti Eka Sispita Sari Yudith Annisa Ayu Rezkita Yudith Annisa Ayu Rezkitha, Yudith Annisa Ayu Yusian Eri Fitria