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All Journal MediaTor: Jurnal Komunikasi Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Komunikasi : Jurnal Komunikasi JIKE : Jurnal Ilmu Komunikasi Efek Bitnet: Jurnal Pendidikan Teknologi Informasi Jurnal Review Pendidikan dan Pengajaran (JRPP) Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Komunika: Journal of Communication Science and Islamic Dakwah Jurnal Abdimas Komunikasi dan Bahasa Al-MIKRAJ: Jurnal studi Islam dan Humaniora Jurnal Ilmu Komunikasi Dan Media Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Jurnal Cyber PR Innovative: Journal Of Social Science Research Indonesian Journal of Multidisciplinary on Social and Technology Jurnal Media Penyiaran Scientica: Jurnal Ilmiah Sains dan Teknologi Jurnal Ilmu Komunikasi dan Sosial Politik Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research An Nafi’; Multidisciplinary Science Tamilis Synex: Multidimensional Collaboration Mahardika Adiwidia Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Studi Administrasi Publik dan ilmu Komunikasi Sinergi : Jurnal Ilmiah Multidisiplin Komunikasi : Jurnal Komunikasi
Iin Soraya
Universitas Bina Sarana Informatika
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Public Health Social Sciences Other

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Pesan Moral Dalam Film Sore: Istri Dari Masa Depan (Analisis Semiotika Roland Barthes) Syachzidan Mahadi Dwi Kusuma; Iin Soraya
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 6 No. 1: AL-Mikraj Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v6i1.9339

Abstract

This study discusses the moral message in the film Sore: Istri dari Masa Depan (Sore: A Wife from the Future), which reflects the phenomenon of low individual awareness of the long-term effects of unhealthy lifestyles and daily life choices. Films are positioned as cultural texts that not only serve as entertainment but also as a medium of communication that conveys values and meanings of life. This study uses a qualitative approach with Roland Barthes' semiotic analysis method, which examines visual and verbal signs through three levels of meaning, namely denotation, connotation, and myth. The analysis focuses on several key scenes that depict the conflict between the main characters regarding life changes, sacrifice, and romantic relationships. The results show that this film conveys a moral message about the importance of self-awareness, responsibility for health, and the meaning of love as a form of care and sacrifice for a better future. This study is expected to contribute to communication and film studies in understanding the role of film as a medium for conveying moral messages and encouraging viewers to be more critical in interpreting the messages conveyed through audio-visual works.
Strategi Komunikasi Corporate Secretary Patrindo Dalam Membangun Citra Perusahaan Berkelanjutan Eka Akmaliyah; Iin Soraya
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 6 No. 1: AL-Mikraj Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v6i1.9347

Abstract

the dynamic development of the business environment and the increasing demand for transparency require companies to build a corporate image that is not only positive but also sustainable. in this context, the role of the corporate secretary has become increasingly strategic, as it is responsible for managing corporate communication with various stakeholders. this study aims to analyze the communication strategies of the corporate secretary in building a sustainable corporate image and to understand how these communication practices are implemented based on the principles of two-way symmetrical communication and public relations communication strategies. this research employs a qualitative approach using a case study method. data were collected through in-depth interviews with informants directly involved in the company’s communication activities, supported by document analysis. the data analysis techniques used include thematic analysis and content analysis to identify patterns, themes, and meanings emerging from the research data. data validity was ensured through source and method triangulation. the findings indicate that the corporate secretary applies two-way symmetrical communication through open organizational and public communication relationships, continuous dialogue, and the ability to negotiate and balance interests with stakeholders. in addition, public relations communication strategies are implemented systematically through the stages of fact-finding, planning, communication, and evaluation. these consistent and participatory communication practices contribute to building public trust and strengthening a sustainable corporate image. the conclusion of this study confirms that the communication strategies of the corporate secretary play a significant role in shaping a sustainable corporate image. the integration of two-way symmetrical communication and well-planned public relations strategies enables the establishment of harmonious long-term relationships between the company and its stakeholders. this research is expected to contribute theoretically to the field of corporate communication studies and serve as a practical reference for companies in developing sustainability-oriented communication strategies.
Representasi Bullying dalam Film Vina: Sebelum 7 Hari (Analisis Semiotika Roland Barthes) Adnan Aditiyana; Iin Soraya; Sari Ekowati Hadi3
Tamilis Synex: Multidimensional Collaboration SPECIAL ISSUE Tamilis Synex: Multidimensional Collaboration 2024
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/tls.v2i4.550

Abstract

Film is a mass communication medium that has a big influence in conveying entertainment and educational messages. In Indonesia, horror films are very popular because of their ability to combine elements of local culture and cinematic innovation. This research analyzes the representation of bullying in the film "Vina: Prior 7 Hari" using Roland Barthes' semiotic approach which distinguishes between denotative and connotative meaning. Using a constructivist paradigm, this research aims to understand how the reality of bullying is formed and interpreted in the film. Method was analyzed qualitatively from scenes and dialogue to reveal meaning at the denotative and connotative levels. Apart from that, this research also uses three representational approaches from Stuart Hall: reflective, intentional, and constructionist. The reflective approach shows that this film reflects the reality of bullying in society, especially at school, through depictions of verbal and physical violence. The intentional approach reveals that the director deliberately uses film elements to arouse audience empathy towards victims of bullying. The construction approach emphasizes that the meaning of bullying is socially constructed through the interaction of the audience, media, and cultural context. The research results show that this film not only depicts a tragic reality, but also encourages discussion about the importance of creating an environment that is safe and free from bullying
Pengaruh Konten Promosi Marketplace dan Social Media Terhadap Keputusan Pembelian pada Ibu Rumah Tangga Di Lingkungan Rt 03 Rw 14 Babelan Kabupaten Bekasi Dina Andriana; Widarti Widarti; Jusuf Fadilah; Iin Soraya
Jurnal Abdimas Komunikasi dan Bahasa Vol. 1 No. 2 (2021): Desember
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abdikom.v1i2.700

Abstract

Ibu-ibu rumah tangga merupakan target market yang menjanjikan bagi tumbuh kembangnya marketplace dan online-online shop di sosial media. Namun banyak sekali konten-konten promosi yang bermunculan membingungkan dan menyesatkan masyarakat khususnya ibu-ibu rumah tangga. Penelitian ini ingin mengetahui pengaruh konten promosi marketplace dan social media dalam memutuskan pembelian bagi ibu rumah tangga. Kajian teoritik yang digunakan adalah konten promosi dan keputusan pembelian. Metode penelitian positivistik dengan pengolahan data kuantitatif pada sampel ibu-ibu rumah tangga di lingkungan Rt 03 Rw 14 Babelan Kabupaten Bekasi berjumlah 65 orang. Temuan penelitian menunjukkan adanya pengaruh signifikan positf antara konten promosi marketplace dan sosial media terhadap keputusan pembelian yaitu sebesar 40,4%. dan kemudian terungkap bahwa masyarakat yang berusia 16 hingga 25 tahun dan usia 35 - 45 tahun banyak menyempatkan waktunya untuk mengakses marketplace dan social media dengan durasi akses dalam rentang 1 hingga 9 menit setiap harinya.
STRATEGI KOMUNIKASI DIGITAL HUMAS MAHKAMAH AGUNG DALAM MEMBANGUN CITRA LEMBAGA PERADILAN MELALUI INSTAGRAM Hikmatul Rafif Hanifah; Iin Soraya; Yogi Ariska
An Nafi': Multidisciplinary Science Vol. 2 No. 03 (2025): An Nafi’
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/annafi.v2i03.955

Abstract

The decline in public trust toward Indonesia’s judiciary largely driven by corruption scandals involving court officials has underscored the urgent need for the Public Relations division of the Supreme Court of Indonesia (Humas Mahkamah Agung RI) to adopt more effective communication strategies. This research focuses on examining how Humas Mahkamah Agung utilizes social media, specifically the Instagram account @humasmahkamahagung, to build and reinforce a positive image of the judiciary. Employing a qualitative case study approach, data were gathered through interviews, field observations, and supporting documentation. The findings reveal that Instagram serves as a strategic visual communication platform where institutional messages are shared in an organized manner, combining positive storytelling, engaging visuals, and consistent publication schedules. Despite the current limitations in facilitating two-way interactions with the public, this communication approach has successfully contributed to enhancing the public image of the judiciary. Contributing factors to this success include the availability of high- quality visual content and the presence of a professional PR team, while the main challenge remains the limited direct engagement with the public. Ultimately, this research highlights the essential role of digital communication strategies in shaping and maintaining the reputation of public institutions, especially in the era of social media that demands transparency, speed, and responsiveness to evolving legal issues.
KREATIVITAS DAN INOVASI REDAKSI @NTVNEWS.ID: KOMODIFIKASI BERITA MENJADI VIDEO PENDEK DI INSTAGRAM Depvia Faizah Tsaniyah; Iin Soraya; Yogi Ariska
An Nafi': Multidisciplinary Science Vol. 2 No. 03 (2025): An Nafi’
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/annafi.v2i03.970

Abstract

This study aims to reveal how the creativity and innovation of the @ntvnews.id editorial team play a role in the process of commodifying news into short videos that are adjusted to the characteristics of Instagram social media. Using a descriptive qualitative method, data was obtained through interviews, observations, and documentation. The results of the study show that the editorial team modifies news into interesting visual content that is in accordance with the characteristics of the social media audience. Innovation is seen from the video format, narrative style, and the use of platform algorithms. The division of specialized tasks supports production efficiency. These findings confirm that creativity and innovation are important strategies in maintaining the existence of digital media.
REPRESENTASI KEKERASAN DAN DISKRIMINASI RAS DALAM FILM PENGEPUNGAN DI BUKIT DURI Syifa Nadia; Iin Soraya; Yogi Ariska
An Nafi': Multidisciplinary Science Vol. 2 No. 4 (2025): An Nafi’
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/annafi.v2i4.986

Abstract

This study aims to analyze the representation of youth violence and racial discrimination in the film Pengepungan di Bukit Duri (2025) using Charles Sanders Peirce’s semiotic approach. The film highlights complex social issues such as juvenile delinquency, marginalization, and structural violence against the Chinese ethnic minority in Indonesia. Using a descriptive qualitative method, this research identifies and interprets visual signs, dialogues, and narratives that signify violence and discrimination. The findings show that the film represents social disintegration through symbols of physical violence, psychological pressure, and social injustice toward minority groups. This research is expected to contribute to academic discourse in visual communication studies and raise social awareness of discrimination and violence in media.
MAKNA BODY SHAMING PADA FILM 200 POUNDS BEAUTY VERSI INDONESIA (ANALISIS SEMIOTIKA CHARLES SANDERS PEIRCE) Lila Sari Andamaya; Iin Soraya; Yogi Ariska
An Nafi': Multidisciplinary Science Vol. 2 No. 4 (2025): An Nafi’
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/annafi.v2i4.991

Abstract

The phenomenon of body shaming remains widespread in Indonesian society and is often considered normal as a form of humor, even though it has serious psychological impacts on victims. Film, as a medium of mass communication, can represent this phenomenon through scenes, dialogues, and visual symbols. This study aims to examine the meaning of body shaming in the Indonesian version of 200 Pounds Beauty using Charles Sanders Peirce’s semiotic theory. The research employs a descriptive qualitative method with a constructivist paradigm. Data were collected through observation, documentation, and literature review. From 48 observed scenes, 10 scenes containing signs of body shaming were selected for further analysis. The analysis shows that body shaming in the film encompasses five elements: social cognition, self-evaluation, emotional, behavioral, and psychological. The findings highlight that the film not only reflects narrow beauty standards but also illustrates the profound social and psychological impacts experienced by victims of body shaming.
PERAN TIM KREATIF DALAM PROSES PRODUKSI POGRAM ACARA HALO DOKTER DI TVRI DALAM MENINGKATKAN EKSISTENSI PROGRAM Diyas Aenur Ropiq; Iin Soraya; Yogi Ariska
An Nafi': Multidisciplinary Science Vol. 2 No. 4 (2025): An Nafi’
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/annafi.v2i4.995

Abstract

TVRI stands for Televisi Republik Indonesia, which is Indonesia’s national public broadcasting institution owned by the government. This study aims to explore and analyze the role of the creative team in the production process of the Halo Dokter program on TVRI, as well as its contribution to enhancing the program's existence amid the competitive television industry. This research uses a qualitative descriptive method with data collected through interviews, observations, and documentation. The findings show that the creative team plays a crucial role in every stage of production, including pre-production, production, and post-production. In the pre-production phase, the team is responsible for idea generation, content planning, and scriptwriting. During the production stage, they ensure that the execution of the concept aligns with the plan while maintaining visual and narrative quality. In the post-production stage, they are involved in editing and evaluation processes for continuous improvement. The active and innovative role of the creative team has proven to enhance the appeal and relevance of the Halo Dokter program in the eyes of the audience, thus increasing its existence as an informative and trusted educational program.
STRATEGI KOMUNIKASI KLINIK UTAMA LAVALEN MEDICA DALAM MEMBANGUN BRAND AWARENESS MELALUI INSTAGRAM Angel Nabella Sydney Potonengan; Iin Soraya; Yogi Ariska
An Nafi': Multidisciplinary Science Vol. 2 No. 4 (2025): An Nafi’
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/annafi.v2i4.1007

Abstract

This research aims to explore the communication strategy implemented by Lavalen Medica, a regenerative health clinic, in building brand awareness through Instagram. Lavalen Medica focuses on stem cell-based treatment services, which are still relatively new, complex, and high-cost in Indonesia. Therefore, an educational communication approach is necessary to foster public trust. This study uses a descriptive qualitative method with data collected through in-depth interviews with internal teams responsible for managing digital communication. The findings show that Lavalen’s communication strategy includes fact finding, content planning, implementation using various Instagram features (feed, reels, stories, and Meta Ads), and regular evaluation through Meta dashboard and Instagram Insights. This strategy has proven effective in enhancing brand recognition, increasing audience engagement, and shaping a positive perception of Lavalen Medica as a modern and trusted health service provider.
Co-Authors Ade Irmayanti Adnan Aditiyana Akmali, Ahmad Jaiz Alifahmi, Hifni Andi Setyawan Angel Nabella Sydney Potonengan Annisarizki, Annisarizki Arina Muntazah Ario Bimo Adipura Bagus Hajianto Cindya Yunita Pratiwi Cindya Yunita Pratiwi Depvia Faizah Tsaniyah Devy Putri Kussanti Dina Andriana Diyas Aenur Ropiq Earth Yakhin Da’boas Abedneju Lasut Eka Akmaliyah Ekowati , Sari Ekowati, Sari Ernila Gusari Siregar Fauzi Syarief Fauziah Rahmawati Faza Sava’Atul Ulya Fifit Fitriansyah Firdaus, Alfian Nur Gan Gan Giantika Ganjar Wibowo Ganjar Wibowo Hammamiardi, Helmi Aji Hikmatul Rafif Hanifah Imsar Gunawan Inas Vhatinah Irwanto Irwanto Jaqualine Pramanta Putra Jusuf Fadilah Kharlina Oktaviani Laurensia Retno Hariatiningsih Lila Sari Andamaya Linujaya Samudra M. Ismail Alif, M. Ismail M. Yogi Riyantama Isjoni Manik Sunuantari Mareta Puri Rahastine Mareta Puri Rahastine, Mareta Puri Mario Komarindo Saputra Maulaniah, Suci Nasir, Ikhwan Muchtar Nazilah Nazilah, Nazilah Ningtyas, Dito Anjasmoro Nova Florentina Silaen Noventa, Christifera Nur Iman El Hidayah Nurul Robiyah Pramelani Pratiwi, Cindya Yunita Putra, Rizki Pramana Rasendra, Keefe Ratna Kartika Sari Retno, Laurensia Rifaldy Rios Wanadri Rita Amira Robiyah, Nurul Sarah Rizqi Aprilia Sari Ekowati Hadi3 Setiawan, Abdul Lafif Shelomitha Anjani Sunuantari , Manik Susilowati Susilowati Susilowati Susilowati Syachzidan Mahadi Dwi Kusuma Syifa Nadia Tin Ayu Amilya Ainun Nisya Widarti Widarti Widyaningsih, Dhika Yogi Ariska Yunita Pratiwi, Cindya