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<![CDATA[Retorika Guru Dalam Meningkatkan Kepercayaan Diri Siswa SMK Hutama Dengan Public Speaking ]]>
<![CDATA[Eka Sapta Apriatna]]>;
<![CDATA[Iin Soraya]]>;
<![CDATA[Sari Ekowati Hadi]]>
<![CDATA[ Tamilis Synex: Multidimensional Collaboration SPECIAL ISSUE Tamilis Synex: Multidimensional Collaboration 2024 ]]>
Publisher : <![CDATA[CV Edujavare Publishing ]]>
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DOI: 10.70610/tls.v2i4.549
<![CDATA[This study analyzes the influence of teachers' rhetoric on students' self-confidence in public speaking at SMK Hutama. In the digital era 5.0, communication skills, especially public speaking, have become essential in education and social contexts. A qualitative descriptive method was used, with data collected from interviews, observations, and documentation of students and teachers. The results show that teachers' rhetoric significantly enhances students' self-confidence in public speaking. This research contributes to the development of communication science in education and is expected to serve as a reference for educators to improve their public speaking skills and students' self-confidence.]]>
<![CDATA[Representasi Bullying dalam Film Vina: Sebelum 7 Hari (Analisis Semiotika Roland Barthes) ]]>
<![CDATA[Adnan Aditiyana]]>;
<![CDATA[Iin Soraya]]>;
<![CDATA[Sari Ekowati Hadi3]]>
<![CDATA[ Tamilis Synex: Multidimensional Collaboration SPECIAL ISSUE Tamilis Synex: Multidimensional Collaboration 2024 ]]>
Publisher : <![CDATA[CV Edujavare Publishing ]]>
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DOI: 10.70610/tls.v2i4.550
<![CDATA[Film is a mass communication medium that has a big influence in conveying entertainment and educational messages. In Indonesia, horror films are very popular because of their ability to combine elements of local culture and cinematic innovation. This research analyzes the representation of bullying in the film "Vina: Prior 7 Hari" using Roland Barthes' semiotic approach which distinguishes between denotative and connotative meaning. Using a constructivist paradigm, this research aims to understand how the reality of bullying is formed and interpreted in the film. Method was analyzed qualitatively from scenes and dialogue to reveal meaning at the denotative and connotative levels. Apart from that, this research also uses three representational approaches from Stuart Hall: reflective, intentional, and constructionist. The reflective approach shows that this film reflects the reality of bullying in society, especially at school, through depictions of verbal and physical violence. The intentional approach reveals that the director deliberately uses film elements to arouse audience empathy towards victims of bullying. The construction approach emphasizes that the meaning of bullying is socially constructed through the interaction of the audience, media, and cultural context. The research results show that this film not only depicts a tragic reality, but also encourages discussion about the importance of creating an environment that is safe and free from bullying]]>
<![CDATA[Komunikasi Interpersonal Dalam Permainan Game Mobile Legends Untuk Menciptakan Kekompakan Tim WB Esports ]]>
<![CDATA[Akmal Rizieq Fauzi]]>;
<![CDATA[Iin Soraya]]>;
<![CDATA[Sari Ekowati Hadi]]>
<![CDATA[ Tamilis Synex: Multidimensional Collaboration SPECIAL ISSUE Tamilis Synex: Multidimensional Collaboration 2024 ]]>
Publisher : <![CDATA[CV Edujavare Publishing ]]>
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DOI: 10.70610/tls.v2i4.558
<![CDATA[The problem that will be discussed in this research is "How does interpersonal communication create cohesiveness in the WB Esports team", the aim of this research is "To find out interpersonal communication to create cohesiveness in the WB Esports team.". This research uses a qualitative research method where the research method is based on the philosophy of postpositivism, which is used to research the conditions of natural objects, with the research object being interpersonal communication in the Mobile Legends game to create cohesiveness in the WB Esports team. This research uses the Social Penetration Theory which is in line with interpersonal communication according to Irwin Altman & Dalmas Taylor "This self-disclosure is the main way a shallow relationship develops into a more intimate relationship. On the other hand, self-disclosure can easily lead to criticism of someone." The results of this study are based on 4 stages of social penetration theory, and 3 stages of interpersonal communication, each stage is associated with the results of interviews from 2 informants of the WB Esports team.]]>
<![CDATA[Makna Motivasi dalam Video Klip Lagu “Teramini Ghea Indrawari” (Analisis Semiotika Jhon Fiske) ]]>
<![CDATA[Syarafi Dwi Mansuri]]>;
<![CDATA[Iin Soraya]]>;
<![CDATA[Sari Ekowati]]>
<![CDATA[ Tamilis Synex: Multidimensional Collaboration SPECIAL ISSUE Tamilis Synex: Multidimensional Collaboration 2024 ]]>
Publisher : <![CDATA[CV Edujavare Publishing ]]>
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DOI: 10.70610/tls.v2i4.568
<![CDATA[With Gen Z's higher level of awareness of mental health, many of them are trying to provide motivation to themselves and others, especially those in the same generation as them. There are many motivations for what they do, one of which is by listening to songs or watching video clips that relate to them. In this era, apart from listening to songs or watching MVs, many of them are creating songs about mental health. This can be proven by the many motivational songs related to mental health on social media. The aim of this research is to find out the meaning of motivation in Ghea Indrawari's song "Teramini". This research is qualitative research using John Fiske's semiotic analysis method which consists of three levels, namely the reality level, representation level and ideology level. Data was obtained through the video clip file for the song "Teramini" Ghea Indrawari. The research results show that every human being needs motivation to survive. Motivation has an important influence in a person's life, even through video clips and songs, people can have motivation. Video clips have other functions, apart from promoting a singer's work, video clips can be a means and infrastructure for someone to provide motivation.]]>
<![CDATA[Komunikasi Organisasi Dalam Sub Bidang Perencanaan PPSDM Geominerba ]]>
<![CDATA[Zuchril Bintang Luberta]]>;
<![CDATA[Iin Soraya]]>;
<![CDATA[Sari Ekowati Hadi]]>
<![CDATA[ Tamilis Synex: Multidimensional Collaboration SPECIAL ISSUE Tamilis Synex: Multidimensional Collaboration 2024 ]]>
Publisher : <![CDATA[CV Edujavare Publishing ]]>
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DOI: 10.70610/tls.v2i4.569
<![CDATA[Communication consists of various types, one of which is organizational communication, where this communication is carried out both individually and in groups of organizations or agencies. This research is a reference for finding out how communication occurs in an organization using two interrelated theories, namely Laswell’s Theory and SOR Theory which are presented using a qualitative descriptive research method. The organizational communication that will be discussed in this research is PPSDM Geominerba, a government agency that implements organizational communication, because with the many fields within PPSDM Geominerba, PPSDM Geominerba carries out various types of communication. One of the fields in the Geominerba PPSDM is the Planning Sub Sector, where good communication between the leadership and staff is always carried out well, so that it can be an example or reference for every other field within the Geominerba PPSDM agency itself or other organizations or agencies. Because the communication that exists in PPSDM Geominerba is considered good and can be well received by the sender of the message or the person receiving the message, with formal, informal or diagonal communication.]]>
<![CDATA[Strategi Komunikasi PT. JMTO Pondok Ranji Melalui Media Instagram Dalam Menginformasikan Rencana Kebijakan Penggunaan MLFF ]]>
<![CDATA[Atik]]>;
<![CDATA[Iin Soraya]]>;
<![CDATA[Sari Ekowati Hadi]]>
<![CDATA[ Tamilis Synex: Multidimensional Collaboration SPECIAL ISSUE Tamilis Synex: Multidimensional Collaboration 2024 ]]>
Publisher : <![CDATA[CV Edujavare Publishing ]]>
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DOI: 10.70610/tls.v2i4.570
<![CDATA[Economic competition in the business sector is getting fiercer. For a business to be successful, companies must sell their products using company-defined strategies and high-quality products. There are several ways to achieve marketing targets, one of which is to have a strong strategy. This study uses a type of descriptive qualitative research method. This research was conducted by means of observation, interviews, and documentation. The researcher met the informant directly with the aim of obtaining detailed results about the communication strategy of PT. JMTO Pondok Ranji through Instagram media in informing the policy for the preparation of the MLFF plan. Based on the results of the research obtained through in-depth interviews with four interviewees, the researcher wanted to find out how to communicate in the company being studied. The results of the interview obtained are then processed from communication strategies, delivery and produce answers to the problem formulation that has been made before. The activity of sharing stories or Instagram feeds is very helpful for PT JMTO in conveying information about mlff or other information about activities and promotions about products owned by PT JMTO. The communication strategy that has been explained earlier has also been interacted with directly, through Instagram. Direct interaction is carried out by PT JMTO with followers on the account. Direct interaction on Instagram is by replying to messages sent via direct message, replying to comments in the comment column of Instagram feed posts and other things that are active on Instagram. The strategy in this way will be easier for PT JMTO to convey information and more effective with followers on its Instagram account.]]>
<![CDATA[Konten Iklan Media Sosial PT Adnyana International Development Dalam Meningkatkan Engagement ]]>
<![CDATA[Hammamiardi, Helmi Aji]]>;
<![CDATA[Soraya, Iin]]>;
<![CDATA[Ekowati, Sari]]>
<![CDATA[ AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 5 No. 01 (2024): Al-Mikraj, Jurnal Studi Islam dan Humaniora ]]>
Publisher : <![CDATA[Pascasarjana Institut Agama Islam Sunan Giri Ponorogo ]]>
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DOI: 10.37680/almikraj.v5i01.6191
<![CDATA[PT Adnyana International Development, which is one of the property developers in Bali, is trying to reach customers and audiences by engaging in activities on social media. In that effort they also advertise on social media so that they can reach a wider audience. In addition to creating attractive advertisement content can increase engagement on their social media from the results of the advertisements run. The objective of this research is to understand and describe the content of PT Adnyana International Development's social media advertisements in enhancing engagement. This research uses a qualitative descriptive research method. This research aims to determine the results of the social media advertising content of PT Adnyana International Development that can enhance engagement.]]>
<![CDATA[Strategi Komunikasi Pemasaran Asmara Coffee Melalui Event Musik Asmaraloka Dalam Menciptakan Brand Awaraness ]]>
<![CDATA[Setiawan, Abdul Lafif]]>;
<![CDATA[Soraya, Iin]]>;
<![CDATA[Ekowati, Sari]]>
<![CDATA[ AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 5 No. 01 (2024): Al-Mikraj, Jurnal Studi Islam dan Humaniora ]]>
Publisher : <![CDATA[Pascasarjana Institut Agama Islam Sunan Giri Ponorogo ]]>
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DOI: 10.37680/almikraj.v5i01.6209
<![CDATA[The purpose of this study is to analyze Asmara Coffee's marketing communication strategy through the Asmaraloka music event in creating and increasing brand awareness among consumers. This study uses a constructivism paradigm with a qualitative approach to analyze Asmara Coffee's marketing communication strategy through the Asmaraloka music event in increasing brand awareness. Data were collected through interviews, observations, literature studies, and documentation, with analysis using the interactive method of Miles and Huberman and verification through triangulation. The results of the study provide an in-depth picture of the effectiveness of the marketing strategy implemented and its impact on Asmara Coffee's brand awareness. Research on Asmara Coffee shows that tight competition in the coffee shop industry is a challenge for Asmara Coffee to stay competitive and increase brand awareness. Asmara Coffee strives to maintain its existence by optimizing social media accounts, providing the best service, and routinely holding music events. The Asmaraloka music event is the main strategy in attracting new consumers and strengthening brand awareness. Through this approach, Asmara Coffee strives to remain relevant and competitive amidst business competition.]]>
<![CDATA[Peran External Relation PT KCI Dalam Upaya Meningkatkan Corporate Image ]]>
<![CDATA[Firdaus, Alfian Nur]]>;
<![CDATA[Soraya, Iin]]>;
<![CDATA[Ekowati, Sari]]>
<![CDATA[ AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 5 No. 01 (2024): Al-Mikraj, Jurnal Studi Islam dan Humaniora ]]>
Publisher : <![CDATA[Pascasarjana Institut Agama Islam Sunan Giri Ponorogo ]]>
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DOI: 10.37680/almikraj.v5i01.6212
<![CDATA[The role of PT KCI's External Relations in efforts to improve its Corporate Image is important to provide a positive view of the public. This cannot be separated from how External Public Relations carries out its role with a managerial concept. This research aims to analyze the role of PT KCI's external public relations. This research uses the concept of Managerial roles. This research method uses qualitative methods, the data collection techniques used are interviews, observation and documentation. The results of this research found the role of External Relations in improving corporate image with expert communication experts, problem-solving process facilitators, communication facilitators and communication technicians. And the obstacles include internal and external obstacles, including operational problems, crisis communication, public and media perceptions, technological challenges, internal challenges, changes in government policy and social issues. The results of this analysis provide insight into the dynamics of the role of PT KCI's external public relations in efforts to improve its corporate image.]]>
<![CDATA[Pengaruh Penggunaan Brand Ambassador Nicholas Saputra Terhadap Citra Brand Kanzler (Survei Pada Followers Akun Instagram @Nicholassaputra) ]]>
<![CDATA[Nazilah, Nazilah]]>;
<![CDATA[Soraya, Iin]]>;
<![CDATA[Ekowati, Sari]]>
<![CDATA[ AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 5 No. 01 (2024): Al-Mikraj, Jurnal Studi Islam dan Humaniora ]]>
Publisher : <![CDATA[Pascasarjana Institut Agama Islam Sunan Giri Ponorogo ]]>
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DOI: 10.37680/almikraj.v5i01.6233
<![CDATA[The purpose of using brand ambassadors is one way for a company to shape an image and influence society. This research was aimed at finding out and measuring the influence of brand ambassadors on image. The theory used in this research is stimulus response theory. And the method used is a survey method with a quantitative approach. Data collection was carried out by distributing questionnaires to 200 respondents who came from followers of the Instagram account @nicholassaputra. This research aims to find out how much influence the use of brand ambassadors has on image. The results of this research show that there is an influence of the use of brand ambassadors on image.]]>
