Article Per Year (5 Year)
p-Index From 2021 - 2026
7.464
P-Index
This Author published in this journals
All Journal MediaTor: Jurnal Komunikasi Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Komunikasi : Jurnal Komunikasi JIKE : Jurnal Ilmu Komunikasi Efek Bitnet: Jurnal Pendidikan Teknologi Informasi Jurnal Review Pendidikan dan Pengajaran (JRPP) Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Komunika: Journal of Communication Science and Islamic Dakwah Jurnal Abdimas Komunikasi dan Bahasa Al-MIKRAJ: Jurnal studi Islam dan Humaniora Jurnal Ilmu Komunikasi Dan Media Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Jurnal Cyber PR Innovative: Journal Of Social Science Research Jurnal Media Penyiaran Scientica: Jurnal Ilmiah Sains dan Teknologi Jurnal Ilmu Komunikasi dan Sosial Politik Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research An Nafi’; Multidisciplinary Science Tamilis Synex: Multidimensional Collaboration Mahardika Adiwidia Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Studi Administrasi Publik dan ilmu Komunikasi Sinergi : Jurnal Ilmiah Multidisiplin Komunikasi : Jurnal Komunikasi
Iin Soraya
Universitas Bina Sarana Informatika
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Public Health Social Sciences Other

Published : 70 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 70 Documents
Search

 3   4   5   6   7 
Komunikasi Interpersonal Dalam Permainan Game Mobile Legends Untuk Menciptakan Kekompakan Tim WB Esports Akmal Rizieq Fauzi; Iin Soraya; Sari Ekowati Hadi
Tamilis Synex: Multidimensional Collaboration SPECIAL ISSUE Tamilis Synex: Multidimensional Collaboration 2024
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/tls.v2i4.558

Abstract

The problem that will be discussed in this research is "How does interpersonal communication create cohesiveness in the WB Esports team", the aim of this research is "To find out interpersonal communication to create cohesiveness in the WB Esports team.". This research uses a qualitative research method where the research method is based on the philosophy of postpositivism, which is used to research the conditions of natural objects, with the research object being interpersonal communication in the Mobile Legends game to create cohesiveness in the WB Esports team. This research uses the Social Penetration Theory which is in line with interpersonal communication according to Irwin Altman & Dalmas Taylor "This self-disclosure is the main way a shallow relationship develops into a more intimate relationship. On the other hand, self-disclosure can easily lead to criticism of someone." The results of this study are based on 4 stages of social penetration theory, and 3 stages of interpersonal communication, each stage is associated with the results of interviews from 2 informants of the WB Esports team.
Makna Motivasi dalam Video Klip Lagu “Teramini Ghea Indrawari” (Analisis Semiotika Jhon Fiske) Syarafi Dwi Mansuri; Iin Soraya; Sari Ekowati
Tamilis Synex: Multidimensional Collaboration SPECIAL ISSUE Tamilis Synex: Multidimensional Collaboration 2024
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/tls.v2i4.568

Abstract

With Gen Z's higher level of awareness of mental health, many of them are trying to provide motivation to themselves and others, especially those in the same generation as them. There are many motivations for what they do, one of which is by listening to songs or watching video clips that relate to them. In this era, apart from listening to songs or watching MVs, many of them are creating songs about mental health. This can be proven by the many motivational songs related to mental health on social media. The aim of this research is to find out the meaning of motivation in Ghea Indrawari's song "Teramini". This research is qualitative research using John Fiske's semiotic analysis method which consists of three levels, namely the reality level, representation level and ideology level. Data was obtained through the video clip file for the song "Teramini" Ghea Indrawari. The research results show that every human being needs motivation to survive. Motivation has an important influence in a person's life, even through video clips and songs, people can have motivation. Video clips have other functions, apart from promoting a singer's work, video clips can be a means and infrastructure for someone to provide motivation.
Komunikasi Organisasi Dalam Sub Bidang Perencanaan PPSDM Geominerba Zuchril Bintang Luberta; Iin Soraya; Sari Ekowati Hadi
Tamilis Synex: Multidimensional Collaboration SPECIAL ISSUE Tamilis Synex: Multidimensional Collaboration 2024
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/tls.v2i4.569

Abstract

Communication consists of various types, one of which is organizational communication, where this communication is carried out both individually and in groups of organizations or agencies. This research is a reference for finding out how communication occurs in an organization using two interrelated theories, namely Laswell’s Theory and SOR Theory which are presented using a qualitative descriptive research method. The organizational communication that will be discussed in this research is PPSDM Geominerba, a government agency that implements organizational communication, because with the many fields within PPSDM Geominerba, PPSDM Geominerba carries out various types of communication. One of the fields in the Geominerba PPSDM is the Planning Sub Sector, where good communication between the leadership and staff is always carried out well, so that it can be an example or reference for every other field within the Geominerba PPSDM agency itself or other organizations or agencies. Because the communication that exists in PPSDM Geominerba is considered good and can be well received by the sender of the message or the person receiving the message, with formal, informal or diagonal communication.
Strategi Komunikasi PT. JMTO Pondok Ranji Melalui Media Instagram Dalam Menginformasikan Rencana Kebijakan Penggunaan MLFF Atik; Iin Soraya; Sari Ekowati Hadi
Tamilis Synex: Multidimensional Collaboration SPECIAL ISSUE Tamilis Synex: Multidimensional Collaboration 2024
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/tls.v2i4.570

Abstract

Economic competition in the business sector is getting fiercer. For a business to be successful, companies must sell their products using company-defined strategies and high-quality products. There are several ways to achieve marketing targets, one of which is to have a strong strategy. This study uses a type of descriptive qualitative research method. This research was conducted by means of observation, interviews, and documentation. The researcher met the informant directly with the aim of obtaining detailed results about the communication strategy of PT. JMTO Pondok Ranji through Instagram media in informing the policy for the preparation of the MLFF plan. Based on the results of the research obtained through in-depth interviews with four interviewees, the researcher wanted to find out how to communicate in the company being studied. The results of the interview obtained are then processed from communication strategies, delivery and produce answers to the problem formulation that has been made before. The activity of sharing stories or Instagram feeds is very helpful for PT JMTO in conveying information about mlff or other information about activities and promotions about products owned by PT JMTO. The communication strategy that has been explained earlier has also been interacted with directly, through Instagram. Direct interaction is carried out by PT JMTO with followers on the account. Direct interaction on Instagram is by replying to messages sent via direct message, replying to comments in the comment column of Instagram feed posts and other things that are active on Instagram. The strategy in this way will be easier for PT JMTO to convey information and more effective with followers on its Instagram account.
Konten Iklan Media Sosial PT Adnyana International Development Dalam Meningkatkan Engagement Hammamiardi, Helmi Aji; Soraya, Iin; Ekowati, Sari
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 5 No. 01 (2024): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i01.6191

Abstract

PT Adnyana International Development, which is one of the property developers in Bali, is trying to reach customers and audiences by engaging in activities on social media. In that effort they also advertise on social media so that they can reach a wider audience. In addition to creating attractive advertisement content can increase engagement on their social media from the results of the advertisements run. The objective of this research is to understand and describe the content of PT Adnyana International Development's social media advertisements in enhancing engagement. This research uses a qualitative descriptive research method. This research aims to determine the results of the social media advertising content of PT Adnyana International Development that can enhance engagement.
Strategi Komunikasi Pemasaran Asmara Coffee Melalui Event Musik Asmaraloka Dalam Menciptakan Brand Awaraness Setiawan, Abdul Lafif; Soraya, Iin; Ekowati, Sari
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 5 No. 01 (2024): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i01.6209

Abstract

The purpose of this study is to analyze Asmara Coffee's marketing communication strategy through the Asmaraloka music event in creating and increasing brand awareness among consumers. This study uses a constructivism paradigm with a qualitative approach to analyze Asmara Coffee's marketing communication strategy through the Asmaraloka music event in increasing brand awareness. Data were collected through interviews, observations, literature studies, and documentation, with analysis using the interactive method of Miles and Huberman and verification through triangulation. The results of the study provide an in-depth picture of the effectiveness of the marketing strategy implemented and its impact on Asmara Coffee's brand awareness. Research on Asmara Coffee shows that tight competition in the coffee shop industry is a challenge for Asmara Coffee to stay competitive and increase brand awareness. Asmara Coffee strives to maintain its existence by optimizing social media accounts, providing the best service, and routinely holding music events. The Asmaraloka music event is the main strategy in attracting new consumers and strengthening brand awareness. Through this approach, Asmara Coffee strives to remain relevant and competitive amidst business competition.
Peran External Relation PT KCI Dalam Upaya Meningkatkan Corporate Image Firdaus, Alfian Nur; Soraya, Iin; Ekowati, Sari
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 5 No. 01 (2024): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i01.6212

Abstract

The role of PT KCI's External Relations in efforts to improve its Corporate Image is important to provide a positive view of the public. This cannot be separated from how External Public Relations carries out its role with a managerial concept. This research aims to analyze the role of PT KCI's external public relations. This research uses the concept of Managerial roles. This research method uses qualitative methods, the data collection techniques used are interviews, observation and documentation. The results of this research found the role of External Relations in improving corporate image with expert communication experts, problem-solving process facilitators, communication facilitators and communication technicians. And the obstacles include internal and external obstacles, including operational problems, crisis communication, public and media perceptions, technological challenges, internal challenges, changes in government policy and social issues. The results of this analysis provide insight into the dynamics of the role of PT KCI's external public relations in efforts to improve its corporate image.
Pengaruh Penggunaan Brand Ambassador Nicholas Saputra Terhadap Citra Brand Kanzler (Survei Pada Followers Akun Instagram @Nicholassaputra) Nazilah, Nazilah; Soraya, Iin; Ekowati, Sari
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 5 No. 01 (2024): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i01.6233

Abstract

The purpose of using brand ambassadors is one way for a company to shape an image and influence society. This research was aimed at finding out and measuring the influence of brand ambassadors on image. The theory used in this research is stimulus response theory. And the method used is a survey method with a quantitative approach. Data collection was carried out by distributing questionnaires to 200 respondents who came from followers of the Instagram account @nicholassaputra. This research aims to find out how much influence the use of brand ambassadors has on image. The results of this research show that there is an influence of the use of brand ambassadors on image.
Strategi Komunikasi Pemasaran Digital Rabando Group Dalam Meningkatkan Brand Awareness di Instagram Robiyah, Nurul; Soraya, Iin; Pratiwi, Cindya Yunita
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 5 No. 2 (2025): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i2.6997

Abstract

The development of information technology has changed the pattern of marketing communication from conventional to digital methods, allowing companies to reach a wider audience with higher efficiency. Rabando Group, as a company engaged in online distribution, realizes the importance of utilizing social media, especially Instagram, as a strategic platform to increase brand awareness. The purpose of this study is to determine Rabando Group's digital marketing communication strategy in increasing brand awareness on Instagram. The data collection method in compiling the thesis uses observation, interview, documentation and literature study methods with the analysis method in the form of qualitative analysis, namely a data analysis method without using statistical analysis. The results of the study show that Rabando Group utilizes the AIDA strategy to increase brand awareness on Instagram. At the Attention stage, the brand attracts the audience's attention with attractive visual content and consistent uploads, making the brand "Top of Mind" in the minds of consumers. The Interest stage is carried out by delivering relevant information via Instagram Story and live, which strengthens brand recall when the audience compares the brand with competitors. At the Desire stage, emotional storytelling and highlighting product benefits support brand recognition, making it easier for the audience to recognize the brand through its unique characteristics. The Action stage utilizes effective CTAs and a simple purchasing process to convert unaware of brand audiences into potential consumers, thereby expanding marketing reach and increasing brand awareness.
Komunikasi Persuasif Untuk Memperkenalkan Kuliner Lokal (Studi Kasus Kuliner Gabus Pucing Saung Babelan Bekasi) Soraya, Iin; Rahastine, Mareta Puri; Susilowati, Susilowati
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research (Special Issue)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.12137

Abstract

Tujuan penelitian ini adalah untuk menganalisis dan memahami efektivitas strategi komunikasi persuasif yang digunakan oleh influencer dalam memperkenalkan kuliner lokal Gabus Pucing di Saung Babelan, Bekasi. Penelitian ini menggunakan metode kualitatif studi kasus, mengumpulkan data primer dan sekunder melalui wawancara, observasi, dan analisis dokumen, lalu dianalisis tematik untuk mengevaluasi strategi komunikasi persuasif Gabus Pucing. Hasil penelitian menunjukkan peningkatan kesadaran publik terhadap Gabus Pucing melalui strategi komunikasi efektif, termasuk media sosial dan kerjasama dengan influencers. Saung Babelan mengalami peningkatan kunjungan dan penjualan signifikan melalui event kuliner, festival makanan, dan promo. Testimoni pelanggan dan narasi emosional berhasil menarik perhatian audiens. Kombinasi media tradisional dan digital mendukung popularitas Gabus Pucing, berdampak positif pada pariwisata lokal dan brand awareness Saung Babelan. Kampanye hashtag di media sosial meningkatkan jumlah pengunjung dan kualitas layanan.
Co-Authors Ade Irmayanti Adnan Aditiyana Akmal Rizieq Fauzi Akmali, Ahmad Jaiz Alifahmi, Hifni Andi Setyawan Angel Nabella Sydney Potonengan Annisarizki, Annisarizki Arina Muntazah Ario Bimo Adipura Atik Bagus Hajianto Cindya Yunita Pratiwi Depvia Faizah Tsaniyah Devy Putri Kussanti Dina Andriana Diyas Aenur Ropiq Earth Yakhin Da’boas Abedneju Lasut Eka Akmaliyah Ekowati , Sari Ekowati, Sari Ernila Gusari Siregar Fauzi Syarief Fauziah Rahmawati Faza Sava’Atul Ulya Fifit Fitriansyah Firdaus, Alfian Nur Gan Gan Giantika Ganjar Wibowo Ganjar Wibowo Hammamiardi, Helmi Aji Hikmatul Rafif Hanifah Imsar Gunawan Irwanto Irwanto Jaqualine Pramanta Putra Jusuf Fadilah Kharlina Oktaviani Laurensia Retno Hariatiningsih Lila Sari Andamaya Linujaya Samudra M. Ismail Alif, M. Ismail M. Yogi Riyantama Isjoni Manik Sunuantari Mareta Puri Rahastine Mareta Puri Rahastine, Mareta Puri Mario Komarindo Saputra Maulaniah, Suci Nasir, Ikhwan Muchtar Nazilah Nazilah, Nazilah Ningtyas, Dito Anjasmoro Nova Florentina Silaen Noventa, Christifera Nur Iman El Hidayah Pratiwi, Cindya Yunita Putra, Rizki Pramana Rasendra, Keefe Ratna Kartika Sari Retno, Laurensia Rifaldy Rios Wanadri Robiyah, Nurul Sarah Rizqi Aprilia Sari Ekowati Sari Ekowati Hadi Sari Ekowati Hadi3 Setiawan, Abdul Lafif Shelomitha Anjani Sunuantari , Manik Susilowati Susilowati Susilowati Susilowati Syachzidan Mahadi Dwi Kusuma Syarafi Dwi Mansuri Syifa Nadia Tin Ayu Amilya Ainun Nisya Vhatinah, Inas Widarti Widarti Widyaningsih, Dhika Yogi Ariska Yunita Pratiwi, Cindya Zuchril Bintang Luberta