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All Journal Jurnal Manajemen Terapan dan Keuangan Syntax Literate: Jurnal Ilmiah Indonesia EKONOMIS : Journal of Economics and Business JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan JURNAL PENDIDIKAN TAMBUSAI Journal on Education Journal Sampurasun : Interdisciplinary Studies for Cultural Heritage JURNAL PEMASARAN KOMPETITIF FIRM: Journal of Management Studies Accounting Global Journal BENING Management Studies and Entrepreneurship Journal (MSEJ) JURNAL ILMIAH FEASIBLE (JIF) Jurnal Pendidikan dan Kewirausahaan Jurnal E-Bis: Ekonomi Bisnis Jurnal Manajemen dan Bisnis Kreatif ATRABIS: Jurnal Administrasi Bisnis (e-Journal) Jurnal Ilmu Administrasi dan Studi Kebijakan (JIASK) Journal of Economics and Business UBS Jurnal ABDIMAS (Pengabdian kepada Masyarakat) UBJ Wahana Dedikasi : Jurnal PkM Ilmu Kependidikan Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Berdikari : Jurnal Ekonomi dan Statistik Indonesia Jurnal Ekonomi Padma: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Ekbis (Ekonomi & Bisnis) Transforma: Jurnal Manajemen Jurnal Penelitian Pendidikan Indonesia Secretary Administration Journal Jelajah Ekonomi: Jurnal Ekonomi dan Bisnis Indonesia
Candra Fatihah, Dian
Politeknik Piksi Ganesha
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Peranan Pelaku UMKM Perempuan bagi Perekonomian Keluarga di Kelurahan Tangga Takat Palembang (Studi Kasus UMKM Kuliner Tradisional) Dian Candra Fatihah; Imelda Verawati; Ai Nunung
JKEN: Jurnal Kajian Ekonomi Nasional Vol 1 No 3 (2026): Jelajah Ekonomi: Jurnal Ekonomi dan Bisnis
Publisher : PT Bukuloka Literasi Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65307/je.v1i3.141

Abstract

This article is titled “The Role of Female MSME Entrepreneurs in the Family Economy of Tangga Takat Subdistrict, Palembang.” This study aims to identify female MSME entrepreneurs in Tangga Takat Subdistrict, Palembang, as they navigate the surge of foreign food trends such as Korean and Japanese cuisine. The objective of the study is to determine the extent of the influence of these foreign food markets so that traditional food can remain the primary choice in an era of viral foreign food trends. The method used is qualitative analysis, and two (2) SME samples were selected from the main operators in Tangga Takat Village who are active in the traditional culinary sector. The research results indicate that female SME operators can compete through innovation to maintain the appeal of traditional food among people of all age groups, as traditional food possesses a distinctive flavor that resonates with the local community, particularly in Palembang. The challenges faced by female SME operators in the Tangga Takat neighborhood include the use of traditional promotional methods due to a lack of knowledge regarding technology and social media, as well as a lack of facilities, since most female SME operators conduct their production processes at home. Therefore, to overcome the challenges they face, women-owned SMEs must leverage technology and social media as promotional tools and actively participate in training seminars organized by the government to enhance their capabilities in the Tangga Takat neighborhood of Palembang. Keywords: SMEs, Women, Family Economy
Co-Authors Adji, Widwi Handari Afifah, Najma Ai Nunung Amel Aprillia Ana Nur Rahayu Andini Kusdi Antini Andini Kusdiantini Andri Susan Kurnia Anggi Amalia Putri Anjani Pratiwi Anjani, Dwi Anjelina, Christi Azka Savvana, Fadhia Cahyati, Desi Candra Mecca Sufyana CHANDRA FIRMANSYAH CHANDRA FIRMANSYAH Darmawanti, Nurul Datu, Fefrina Tangke David Ifanly David Ipa, Jaybert Devi Setiawati Dewi Pramanik, Nuniek Dewi Tresnasari Dian Dania Apriyanti Dwi Anjani Dwi Ariani, Nurul Eka Aprilistia Sudewi Eri suparjan Erny Wityasminingsih Euis Hernawati Euis EUIS SANDRI MEILAWATI EUIS SANDRI MEILAWATI Fadhia Azka Savvana Farida, Mirna Firmansyah Sumantri, Agung Fitriyani, Sani Gina Nafisha Hani Kustyanti Kusnadi Hera Septiani Patmala Hernawati, Euis Hj. Ai Nunung Ika Rahman Imelda Verawati Irda Sari K Prihartono Kurnia Taupik Laowo, Forfalenti Latifah Latifah Latifah Latifah Mareta, Eka Marliana Oktaria Lifan Musrofah, Rezza Anni Novita Anggraeni Novita Anggraeni NUNIEK DEWI PRAMANIK Nunik Dewi Pramanik NUNUNG, AI Nurdin, Jusuf Nursela Setiawati, Putri Nurul Try Oktaviyanti Omia, Maria Patmala, Hera Septiani Putri S.K, Anggi Ramadhan , M. Syahrul Rani Desmawati, Dewi rezza anni musrofah Rezza Anni Musrofah Rini Susilowati Rini Tisnawati Risma Suminar Sari Rizky, Ardelia Astriany Sahidin, Yuda Saidah, Iis Saidah Salsabila, Putri Dewi Sandy Ramadan Ismail Setiani, Andini Silva Septriana Siti Insani Sonia Azizah Putri Solihah Sudradjat, Agus Sudrartono, Tiris Sulastri, Lalas Susilowati , Rini Taupik, Kurnia Tetralleniajr Tetralleniajr Tetralleniajr, Tetralleniajr Veranita, Mira Wardiani, Anita Warsiati , Wiwi Warsiati, Wiwi Widaningsih, Imas Sri Willy Nurzaman Wilma Zuarko Adji Yuda Syahidin Yuliana Ritna Bara Yunengsih, Yuyun YUSUF, RAMAYANI