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Taat Kuspriyono
Universitas Bina Sarana Informatika
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Journal : journal of industrial engineering

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THE EFFECT OF PRODUCT INNOVATION ON SAMSUNG SMARTPHONE PRODUCT PURCHASE DECISIONS THROUGH BRAND EQUITY AS INTERVENING VARIABLES IN THE TOKOPEDIA MARKETPLACE Suleman, Dede; Zuniarti, Ida; Marwansyah, Sofyan; Kuspriyono, Taat; Riftiasari, Dinar; Rusiyati, Sri; Suharyadi, Dedi; Ariawan, Joko
Journal of Industrial Engineering & Management Research Vol. 2 No. 5 (2021): October 2021
Publisher : AGUSPATI Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (483.576 KB) | DOI: 10.7777/jiemar.v2i5.209

Abstract

Buying choices are contemplations that exist inside a person to work out something to look for through an interaction of thought with different accessible choices. There are many components that impact buying choices where each buyer needs an item which will address all issues. In this manner, inside the choice to search for Cell phone items, shoppers likewise need items that have total innovation that follows the days, so makers are needed to in any case improve on their items. This investigation utilizes a quantitative methodology and SEM PLS examination strategy utilizing the Keen PLS 3 investigation instrument. during this examination, purposive inspecting method was utilized. The populace during this examination were all Samsung cell phone shoppers who made buys through the Tokopedia commercial center during 2020. on account of the wide populace inclusion, the populace during this investigation isn't known definitely, so during this examination the creators utilized a limitless populace, in the wake of figuring the example during this examination. This examination is 100 respondents. The consequences of this examination demonstrate that there's a positive and critical impact of item development variable on brand value, there's no impact of item advancement variable on buying choices, there's a positive and huge impact of brand name value on buying choices and there's a positive and huge impact of item development on buy choices through brand value.
KEWIRAUSAHAAN BERBASIS PROMISE AND PERIL ERA INDUSTRI 4.0 TERHADAP PRILAKU ENTREPRENEUSHIP REMAJA KARANG TARUNA CAKRAWALA TANJUNG PRIOK Kuspriyono, Taat
Journal of Industrial Engineering & Management Research Vol. 3 No. 2 (2022): April 2022
Publisher : AGUSPATI Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.7777/jiemar.v3i2.314

Abstract

The progress of digitalization has had its own impact on humans, especially in the field of technology. Industry 4.0 has changed the shift from human power to machine power. This is also felt by youth youth groups who take advantage of Entrepreneurship Based on Promise and Peril in the Industrial Era 4.0 in doing business. To find out the relationship that occurs between Promise-Based Entrepreneurship and Peril in the Industrial Age 4.0 Against Youth Entrepreneurship Behavior, a research method used is a quantitative method, by distributing questionnaires to the object of research, in this case youth Karang Taruna Horizon, Tanjung Priok. The research was conducted with the aim of knowing to what extent youth youth groups are accustomed to doing entrepreneurship based on 4.0. The results of this study show that each variable has a very high relationship. The correlation results of promise-based entrepreneurship (X1) on entrepreneurship behavior (Y) are 0.874 entrepreneurial parallels (X2) on entrepreneurship behavior (Y) are 0.934 and two star signs appear. which means showing a high level of correlation.
Co-Authors . Syamsulbahri Abdurrachman Abdurrachman Abdurrachman, Abdurrachman Adhar, Andi Muhammad Agustina Yanti, Vera Ai Halimah Aisy, Nabilah Rihadatul Ana Ramadhayanti Anatassya, Anatassya Annissa winda junita Anwar, Syafina Ardana, Mohamad Arifai Ilyas Azlina, Yunidyawati Bay, David Eko Octavian Dafa Firmansyah Hidayat Damayanti, Widya Dante Rio Sebastian Dede Mustomi Dede Suleman Dedi Suharyadi Della Wulandari Dewi Ayu Nur Wulandari Dewi Ayu Nur Wulandari Dinar Riftiasari Donny Dharmawan Dyah Octavia Eigis Yani Pramularso Ela Nurela Sari Ela Nurelasari Elmira Siska Elpa Hermawan Eulin Karlina Fahmi Kamal Fahmi Kamal Fatiha, Syalysia Luna Fatikha Turrizkiyah Fatkhuri Fauziah Rahmah Fitri Rahmiyatun, Fitri G. Gunawan Hanna Febriyani Hanum, Nur Alliza Pramudya Resita Hartanto Haryani Helmi Ali Hilarius Wandan Ibnu Akil Ida Zuniarti, Ida Ilham Maulana Imelda Sari Iqbal Saputra Istiqomah Melati Subardi Jayawarsa, A.A. Ketut Joko Ariawan Junita Marcela Putri Junita Marcela Putri Kespandiar, Tengku Lady Diana Warpindyastuti Lestari, Hana Dwi Lukman Hakim Lukman Hakim Lukman Hakim Lukman Hakim Lukman Hakim6 Luthfia Alfianti Maulida, Anjelika Melistiana Rachmawati Menari Sitohang Murifal, Badar Musran Munizu Nabilah Rihadatul Aisy Nadia Azahra Natasya Rizkia Rahmadona Nauval, Rossi Ramadhanty Niken Larasati Nisa, Navira Aura NOVITA DAMAYANTI Nur Azizah Nurvi Oktiani Olivia Zahra Khairyama Piko Hendrianto Rafin Dwi Purnomo Rani Kurniasari Ranti Fauziah Rianti Setyawasih Riezky Pahlevi, Raden Mohammad Rizky Amalia Roy Irawan Salsabila, Jihan Salvana, Alsa Diva Silaban, Indry Sinthya dewi SILVIA EKASARI Siti Nur Halizah Slamet Heri Winarno Sofyan Marwansyah sonny fransisco siboro Sri Rusiyati Suci Dwi Purwati Sugeng Karyadi Suhar tono Suhartono Suhartono Suhartono suhartono - Suhartono Suhartono Suhartono Suhartono Sunarti Sunarti Sunarti Syam, Amandasyifa Syamsul Arifin Syarief Eko Margono Teddy Shandro Sihombing Teni Agustina Urmila Tri Cahyani Vera Agsutina Yanti Vera Agustina Yanti Vera Agustina Yanti Wa Ode Nur Wa Ode Nur Ainun Winda Rahmawati Yudyanto Ilham Perdana Yuliantari, Kartika Yusuf, Ghufran Faishal