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Henny Welsa
Universitas Sarjanawijaya Tamansiswa
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Journal : Journal Competency of Business

 1 
ANALISIS PENGARUH KERAGAMAN PRODUK, PERSEPSI HARGA DAN LOKASI TERHADAP MINAT BELI ULANG MELALUI BRAND IMAGE PADA KONSUMEN ROCKET CHICKEN Henny Welsa; Ignatius Soni Kurniawan; Risang Nagar
Journal Competency of Business Vol 5 No 1 (2021): Journal Competency of Business
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (330.831 KB) | DOI: 10.47200/jcob.v5i1.871

Abstract

This study aims to determine the effect of product diversity, price perception, and location on repurchase intention through the intervening variable brand image on Rocket Chicken customers. The population in the study were 100 Rocket Chicken buyers. The sampling technique in this study was an online questionnaire via Google Forms which was distributed randomly to Rocket Chicken customers. The results show that product diversity and price perception have a significant effect on brand image with each significance value of 0.000 and 0.017 which is smaller than 0.05, then for locations that have a significant value above 0.05, namely 0.316, it does not have a significant effect. to brand image. Significant values of brand image and location on repurchase intention are 0.000 and 0.002 where a significant value below 0.05 means that these two variables have a positive influence on repurchase intention, while product diversity and price perception have a significant value on repurchase requests. are 0.098 and 0.245 have no significant effect on repurchase interest
Co-Authors Agung Nugroho, Erwin Hanggoro Agus Dwi Cahya Agus Dwi Cahyo Ahmad Suheri Ambar Lukitaningsih Amelia, Stephanie Ariyanto Ariyanto Armada, Armada Arohman Arohman Bayu Aprilianto Bernadetta Diansepti M Bernadetta Diansepti Maharani Burhan Marwanto Cahya, Agus Dwi Dwi Cahyati, Ratih Nur David Setiawan Detuage, Nuraisyah Vilda Agustin Diansepti Maharani, Bernadetta Diki Ramadhan Diki Ramadhan Dinda Dwi Jayanti Dwi Cahya, Agus Emil Salim Fadillah, Muinah Fahrurozi Ibnu Faiz Fajar Imam Ma'aruf Fajarningrum, Ani Rizky Farhan Falah Fauzi, Latiffah Ulul Felinda Astuti Fernicko Meidyansyah Firmansah, Laila Nurul Galih Kristian Gendro Wiyono Gilang Purnama Putri Ho, Riska Sri Pertiwi Hutami, Lusia Tria Hatmani Hutami, Lusia Tria Hatmanti Ida Bagus Nyoman Udayana Ignatius Soni Kurniawan Ignatius Soni Kurniawan Ignatius Soni Kurniawan Ignatius Soni Kurniawan Irma wati Ishak genius oberio Jatiningsih, Alfiani Jayanti, Dinda Dwi Jodi Safutra Kholiqun Nur Ramadhan Khusna Indah Wijayanti Kirana, Kusuma Candra Kristian, Galih Kurniasari Tripambudi Kusuma Chandra Kirana Kusuma Chandra Kirana Kusuma Chandra Kirana, Kusuma Chandra Lahura, Armando Lamere, Lukas Latifah Latifah Latiffah Ulul Fauzi Lisnaini, Ratna Lukas Lamere M. Thomi Sirojudin Maharani, Bernadetta Diansepti Maharani, Bernedetta Diansepti Mar'un, Nurtrisnawati maratush sholihah Marella Festirari Sasangka Mar’atush Sholihah Mean, Paulus Mohammad Arief Baehaqi Muhamad Khoironi Muhammad Alfian Muinah Fadhilah Muinah Fadhilah Muinah Fadhilah, Muinah Neneng Hardianti Nika Irawati Niken Lifi Pratika Nirma Nirma Nonik Kusuma Ningrum Nonik Kusuma Ningrum Nosya Hestina Wati Nosya Hestina Wati Nur Dianah Oktamia Asri Ivo Pamungkas, Linda Paulus Mean Perdana, Wahyu Goesty Perdana Pratika, Niken Lifi Prawita, Dika Prayekti, Prayekti Pricilia Sinta Sakinda Purnama, Candra Kiki Putri Dwi Cahyani Putri Dwi Cahyani Putri Dwi Cahyani, Putri Dwi Putri Nugraheni Cahyaningsih Ratna Lisnaini Rejeki Sekar Dwifa Reni Suci Wahyuni Richardus Mosa Leke Risang Bagus Hastungkara Aji Risang Nagar Riyana Riyana Rohandi Mutaqin Sabrina, Dira Sandika Purnama Putri Sekar Dwifa, Rejeki Sekar Hapsari Selastri Niati Siahaan Sella Saputri Siti Malikhah Sodik, Muhammat Fajar Sofyan Nurcahyo SRI LESTARI Suharti Suharti Susanto Susanto Susanto Susanto Susanto Susanto Sutiyati Sutiyati* Syamsul Hadi Utama, Rizky Luhung Wadia Utami , Rahmah Esti Utami, Kesti Ayu Utami, Lusia Tria Hatmanti Vinda, Galuh Gian Wahyu Saputri, Febriani Widiya Saputri Wulandari, Destri Yase, Wayan Yarte Yudanto, Andreas Adri