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All Journal EkoBis ( Ekonomi & Bisnis ) Jurnal Manajemen Terapan dan Keuangan JBTI : Jurnal Bisnis : Teori dan Implementasi Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Manajemen Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika MANAJERIAL Kinerja: Jurnal Ekonomi dan Manajemen Akuntabel : Jurnal Ekonomi dan Keuangan Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi JURNAL MANAJEMEN Upajiwa Dewantara : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat J-MAS (Jurnal Manajemen dan Sains) Stability: Journal of Management and Business Jurnal Pendidikan Ekonomi (JURKAMI) EKUITAS (Jurnal Ekonomi dan Keuangan) EBBANK: Jurnal Ilmiah Bidang Ekonomi, Bisnis dan Perbankan Jurnal Perilaku dan Strategi Bisnis JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) TEMALI : Jurnal Pembangunan Sosial MANAJEMEN DEWANTARA Jurnal Ilmiah Edunomika (JIE) International Journal of Economics Development Research (IJEDR) Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Riset Bisnis dan Manajemen WIDYA MANAJEMEN Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ilmiah Manajemen Kesatuan MANDAR: Management Development and Applied Research Journal Jurnal Manajemen, Ekonomi, Keuangan dan Akuntansi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management and Bussines (JOMB) JURNAL ILMIAH GLOBAL EDUCATION Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Manajemen DIVERSIFIKASI Jurnal Kolaboratif Sains Journal Competency of Business Manajemen : Jurnal Ekonomi Journal of Comprehensive Science Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Eduvest - Journal of Universal Studies Jurnal Riset Ekonomi dan Akuntansi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi Proceeding of International Conference on Humanity Education and Society Manajemen : Jurnal Ekonomi Journal of Ekonomics, Finance, and Management Studies
Henny Welsa
Universitas Sarjanawijaya Tamansiswa
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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The Effect of Local Coffee Commodities and Community-Based Tourism on Tourist Satisfaction in Nglinggo Tourism Village, Yogyakarta: The Mediating Role of Service Quality Ariyanto, Ariyanto; Welsa, Henny; Lukitaningsih, Ambar
TEMALI : Jurnal Pembangunan Sosial Vol. 8 No. 2 (2025): Temali: Jurnal Pembangunan Sosial
Publisher : Universitas Islam Negeri Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jt.v8i2.45097

Abstract

This study examines the impact of local coffee commodities and Community-Based Tourism (CBT) on tourist satisfaction in Nglinggo Tourism Village, emphasizing the mediating role of service quality. Adopting a quantitative explanatory design, the study collected data from 150 tourists through a structured Likert-scale questionnaire. The data were analyzed using Structural Equation Modeling (SEM) with SmartPLS software. The findings indicate that local commodities, CBT, and service quality each have a positive and significant effect on tourist satisfaction. Moreover, service quality serves as a crucial mediating variable that strengthens the relationship between local commodities, CBT, and satisfaction outcomes. These insights are valuable for destination managers, policymakers, and CBT practitioners seeking to improve service standards, empower local communities, and enhance visitor experiences in village-based tourism. The novelty of this study lies in positioning service quality as an intermediary variable that bridges the cultural-economic contributions of CBT and local products with tourist satisfaction—an approach not widely explored in previous research on educational tourism destinations.
THE INFLUENCE OF BRAND AMBASSADOR, BRAND IMAGE WITH CUSTOMER TRUST AS INTERVENING ON PURCHASE DECISION OF SKINTIFIC USERS IN YOGYAKARTA Detuage, Nuraisyah Vilda Agustin; Welsa, Henny; Lukitaningsih, Ambar
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 2 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i2.2728

Abstract

This research was conducted in Yogyakarta, this research aims to analyze the influence of brand ambassadors, brand imagewith customer trust as an intervening factor in the purchase decision of skintific users in Yogyakarta. This study is a quantitative study. The population in this study were young people in Yogyakarta, the sample used was 130 respondents with a purposive sampling technique. The criteria for respondents in sampling were consumers who had purchased Skintific, were domiciled in the city of Yogyakarta and were 17 years old and over. The data collection technique in this study used a questionnaire. The data analysis technique used the Classical Assumption Test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, T test, F test, coefficient of determination test and Sobel test. The results of this study indicate that Brand Ambassador has a significant negative effect on the Purchase Decision of skintific products. Brand Ambassador has a positive effect on Customer Trust of Skintific products. Brand Image has a positive effect on Customer Trust of skintific products. Customer Trust has a significant negative effect on Purchase Decision of skintific products. Brand Image has a significant negative effect on Purchase Decision of skintific products.
Kualitas Pengalaman Wisatawan dan Citra Destinasi Terhadap Minat Berkunjung Kembali Melalui Kepuasan Wisatawan Sebagai Variabel Intervening Museum Kartini Rembang Cahyati, Ratih Nur; Welsa, Henny; Fadhilah, Muinah
Jurnal Ilmiah Global Education Vol. 6 No. 3 (2025): JURNAL ILMIAH GLOBAL EDUCATION
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v6i3.4045

Abstract

This study aims to determine the quality of tourist experiences and destination image on the intention to revisit through tourist satisfaction as an intervening variable. The population of this study is all tourists who have visited the Kartini Museum in Rembang, with a sample collection technique using purposive sampling. The number of samples used was 140 respondents. Data analysis was conducted using the partial least squares (PLS) SEM method based on variance, utilizing the SmartPLS software version 3.2.9. The results of the study indicate that tourist experience quality partially has a positive effect on the intention to revisit, destination image partially has a positive effect on the intention to revisit, tourist experience quality partially has a positive effect on visitor satisfaction, destination image partially has a positive effect on visitor satisfaction, and visitor satisfaction partially has a positive effect on the intention to revisit. Visitor satisfaction was found to mediate the relationship between tourist experience quality and the intention to revisit, while tourist satisfaction was found to mediate the relationship between destination image and the intention to revisit.
THE INFLUENCE OF PERCEIVED USEFULNESS, PERCEIVED EASE OF USE ON INTENTION IN USING SHOPEEPAY MEDIATED BY TRUST Pamungkas, Linda; Welsa, Henny; Hutami, Lusia Tria Hatmanti
Jurnal Perilaku dan Strategi Bisnis Vol. 11 No. 1 (2023): Februari
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/jpsb.v11i1.3233

Abstract

In this era of industry 4.0, the big impetus for the movement towards digital seems to appear in many aspects of life. This can be seen from the growth in online transactions, which has also driven the digitalization of the payment system. This research aims to determine the influence of perceived usefulness, perceived ease of use on usage intention of ShopeePay mediated by trust. This type of research is quantitative and processing using SPSS. The sample of this study refers to the population above which in its determination requires the following criteria: UST students, ShopeePay users; ShopeePay users as above use this e-wallet to pay for purchases at Shopee; and in the last few months have used ShopeePay to shop at Shopee at least 1 transaction. The analysis uses regression analysis, before the hypothesis test (t test) is carried out, the researcher performs a validation test, a reliability test, and a classical assumption test. The processing results prove that the five hypotheses have a significant effect. Based on the results of the Sobel test, trust is proven to mediate perceived usefulness on usage intentions and perceived ease of use on usage intentions. Electronic payment systems such as digital cash, debit or credit cards, and electronic wallets (e-wallets) have benefited consumers in conducting non-cash transactions. Advice for further research is expected to expand the results of this study by involving other variables in the form of moderating or other intervening variables.
PENGARUH INOVASI TEKNOLOGI TERHADAP KEPUASAN PENGGUNA DAN KINERJA PEMASARAN LELANG ONLINE: STUDI LITERATUR PADA PLATFORM LELANG DJKN Agung Nugroho, Erwin Hanggoro; Welsa, Henny; Fadillah, Muinah
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15223

Abstract

The auction sector has transformed with digital advancements, leading to the utilization of online platforms such as lelang.go.id, which is managed by the Directorate General of State Assets (DJKN) in Indonesia. This literature analysis seeks to examine the impact of technological innovation on user satisfaction and marketing performance of online auctions, specifically on the lelang.go.id platform. This study utilizes the Technology Acceptance Model (TAM) as the main theoretical framework and integrates the notion of perceived risk to investigate the impact of technical innovation on user perception, satisfaction, and marketing performance of online auctions. The findings from this literature review offer insights for DJKN and relevant stakeholders to improve the effectiveness of the lelang.go.id platform and enhance the user experience in online auctions.
Pengaruh Perceived Quality Dan Brand Image Terhadap Purchase Intention Yang Dimediasi Oleh Brand Equity  (Studi Kasus Pada KFC Di Daerah Istimewa Yogyakarta) Welsa, Henny; Dwi Cahya, Agus; Sekar Dwifa, Rejeki
Manajemen: Jurnal Ekonomi USI Vol 5 No 2 (2023): Manajemen : Jurnal Ekonomi
Publisher : Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/3k9vtz87

Abstract

Purchase intention atau niat beli merupakan suatu hal yang berkaitan erat dengan pembelian. Niat beli seseorang tersebut dipengaruhi oleh berbagai faktor seperti perceived quality, brand image, dan brand equity.  Baik perceived quality, brand image, dan brand equity mempunyai peran masing-masing dalam mempengaruhi seseorang terhadap purchase intention. Berdasarkan pernyataan tersebut penulis melakukan sebuah penelitian dengan KFC sebagai objeknya. Adapun penelitian yang dilakukan bertujuan untuk mengetahui (1) apakah perceived quality berpengaruh terhadap purchase intention pada KFC yang ada di Daerah Istimewa Yogyakarta, (2) apakah brand image berpengaruh terhadap purchase intention pada KFC yang ada di Daerah IstimewaYogyakarta, (3) apakah perceived quality berpengaruh terhadap brand equity pada KFC yang ada di Daerah Istimewa Yogyakarta, (4) apakah brand image berpengaruh terhadap brand equity pada KFC yang ada di Daerah Istimewa Yogyakarta, (5) apakah brand equity berpengaruh terhadap purchase intention pada KFC yang ada di Daerah Istimewa Yogyakarta, (6) apakah perceived quality berpengaruh terhadap purchase intention yang dimediasi oleh brand equity, (7) apakah perceived quality berpengaruh terhadap purchase intention yang dimediasi oleh brand equity. Dalam penelitian ini menggunakan metode kuantitatif. Dimana data dalam penelitian berupa angka-angka yang diperoleh dari penyebaran kuesioner secara online. Adapun hasil dari penelitian menunjukkan bahwa variabel perceived quality, brand image, dan brand equity berpengaruh positif dan signifikan terhadap purchase intention. Selain itu perceived quality dan brand image berpengaruh positif dan signifikan terhadap brand equity. Serta brand equity mampu memediasi antara perceived quality terhadap purchase intention dan brand image terhadap purchase intention
Peran Interest to Buy sebagai Variabel Mediasi pada Brand Ambassador dan Online Customer Review Terhadap Purchase Decision pada E-Commerce Shopee Suci Wahyuni, Reni; Welsa, Henny; Fadhilah, Muinah
Fokus Bisnis Media Pengkajian Manajemen dan Akuntansi Vol. 21 No. 1 (2022): Fokus Bisnis
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/fokbis.v21i1.107

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh Brand Ambassador dan Online Customer Review terhadap Keputusan Pembelian yang dimediasi oleh minat beli pada e-commerce Shopee sehingga nantinya dapat menjadi referensi dalam dunia e-commerce. Penelitian ini dilakukan di Kabupaten Kebumen dengan sampel sebanyak 100 responden. Variabel yang digunakan dalam penelitian ini meliputi Brand Ambassador dan Online Customer Review sebagai variabel independen sedangkan keputusan pembelian merupakan sebagai variabel dependen dan minat beli menjadi variabel mediasi. Data yang digunakan dalam penelitian ini adalah data primer, diperoleh jawaban responden yang dikumpulkan dengan bantuan kuesioner. Penelitian ini menggunakan Structural Equation Modeling (SEM) dan diuji menggunakan SmartPLS 3.0. Hasil penelitian ini menunjukkan bahwa Brand Ambassador tidak berpengaruh secara signifikan terhadap Minat Beli dan keputusan pembelian, Online Customer Review berpengaruh secara signifikan terhadap Minat Beli maupun keputusan Pembelian, Minat Beli berpengaruh secara signifikan terhadap Keputusan Pembelian, Minat beli tidak dapat memediasi hubungan antara Brand Ambassador dengan keputusan pembelian, Minat beli dapat memediasi hubungan antara Online Customer Review dengan keputusan pembelian.
Co-Authors Agung Nugroho, Erwin Hanggoro Agus Dwi Cahya Agus Dwi Cahyo Ahmad Suheri Ambar Lukitaningsih Amelia, Stephanie Ariyanto Ariyanto Armada, Armada Arohman Arohman Bayu Aprilianto Bernadetta Diansepti M Bernadetta Diansepti Maharani Burhan Marwanto Cahya, Agus Dwi Dwi Cahyati, Ratih Nur David Setiawan Detuage, Nuraisyah Vilda Agustin Diansepti Maharani, Bernadetta Diki Ramadhan Diki Ramadhan Dinda Dwi Jayanti Dwi Cahya, Agus Emil Salim Fadillah, Muinah Fahrurozi Ibnu Faiz Fajar Imam Ma'aruf Fajarningrum, Ani Rizky Farhan Falah Fauzi, Latiffah Ulul Felinda Astuti Fernicko Meidyansyah Firmansah, Laila Nurul Galih Kristian Gendro Wiyono Gilang Purnama Putri Ho, Riska Sri Pertiwi Hutami, Lusia Tria Hatmani Hutami, Lusia Tria Hatmanti Ida Bagus Nyoman Udayana Ignatius Soni Kurniawan Ignatius Soni Kurniawan Ignatius Soni Kurniawan Ignatius Soni Kurniawan Irma wati Ishak genius oberio Jatiningsih, Alfiani Jayanti, Dinda Dwi Jodi Safutra Kholiqun Nur Ramadhan Khusna Indah Wijayanti Kirana, Kusuma Candra Kristian, Galih Kurniasari Tripambudi Kusuma Chandra Kirana Kusuma Chandra Kirana Kusuma Chandra Kirana, Kusuma Chandra Lahura, Armando Lamere, Lukas Latifah Latifah Latiffah Ulul Fauzi Lisnaini, Ratna Lukas Lamere M. Thomi Sirojudin Maharani, Bernadetta Diansepti Maharani, Bernedetta Diansepti Mar'un, Nurtrisnawati maratush sholihah Marella Festirari Sasangka Mar’atush Sholihah Mean, Paulus Mohammad Arief Baehaqi Muhamad Khoironi Muhammad Alfian Muinah Fadhilah Muinah Fadhilah Muinah Fadhilah, Muinah Neneng Hardianti Nika Irawati Niken Lifi Pratika Nirma Nirma Nonik Kusuma Ningrum Nonik Kusuma Ningrum Nosya Hestina Wati Nosya Hestina Wati Nur Dianah Oktamia Asri Ivo Pamungkas, Linda Paulus Mean Perdana, Wahyu Goesty Perdana Pratika, Niken Lifi Prawita, Dika Prayekti, Prayekti Pricilia Sinta Sakinda Purnama, Candra Kiki Putri Dwi Cahyani Putri Dwi Cahyani Putri Dwi Cahyani, Putri Dwi Putri Nugraheni Cahyaningsih Ratna Lisnaini Rejeki Sekar Dwifa Reni Suci Wahyuni Richardus Mosa Leke Risang Bagus Hastungkara Aji Risang Nagar Riyana Riyana Rohandi Mutaqin Sabrina, Dira Sandika Purnama Putri Sekar Dwifa, Rejeki Sekar Hapsari Selastri Niati Siahaan Sella Saputri Siti Malikhah Sodik, Muhammat Fajar Sofyan Nurcahyo SRI LESTARI Suharti Suharti Susanto Susanto Susanto Susanto Susanto Susanto Sutiyati Sutiyati* Syamsul Hadi Utama, Rizky Luhung Wadia Utami , Rahmah Esti Utami, Kesti Ayu Utami, Lusia Tria Hatmanti Vinda, Galuh Gian Wahyu Saputri, Febriani Widiya Saputri Wulandari, Destri Yase, Wayan Yarte Yudanto, Andreas Adri