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All Journal EkoBis ( Ekonomi & Bisnis ) Jurnal Manajemen Terapan dan Keuangan JBTI : Jurnal Bisnis : Teori dan Implementasi Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Manajemen Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika MANAJERIAL Kinerja: Jurnal Ekonomi dan Manajemen Akuntabel : Jurnal Ekonomi dan Keuangan Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi JURNAL MANAJEMEN Upajiwa Dewantara : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat J-MAS (Jurnal Manajemen dan Sains) Stability: Journal of Management and Business Jurnal Pendidikan Ekonomi (JURKAMI) EKUITAS (Jurnal Ekonomi dan Keuangan) EBBANK: Jurnal Ilmiah Bidang Ekonomi, Bisnis dan Perbankan Jurnal Perilaku dan Strategi Bisnis JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) TEMALI : Jurnal Pembangunan Sosial MANAJEMEN DEWANTARA Jurnal Ilmiah Edunomika (JIE) International Journal of Economics Development Research (IJEDR) Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Riset Bisnis dan Manajemen WIDYA MANAJEMEN Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ilmiah Manajemen Kesatuan MANDAR: Management Development and Applied Research Journal Jurnal Manajemen, Ekonomi, Keuangan dan Akuntansi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management and Bussines (JOMB) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) JURNAL ILMIAH GLOBAL EDUCATION Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Manajemen DIVERSIFIKASI Jurnal Kolaboratif Sains Journal Competency of Business Journal of Economy, Accounting and Management Science (JEAMS) Manajemen : Jurnal Ekonomi Journal of Comprehensive Science Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Eduvest - Journal of Universal Studies Jurnal Riset Ekonomi dan Akuntansi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi Proceeding of International Conference on Humanity Education and Society Economic: Journal Economic and Business Manajemen : Jurnal Ekonomi Journal of Ekonomics, Finance, and Management Studies
Henny Welsa
Universitas Sarjanawijaya Tamansiswa
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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PENGARUH INOVASI TEKNOLOGI TERHADAP KEPUASAN PENGGUNA DAN KINERJA PEMASARAN LELANG ONLINE: STUDI LITERATUR PADA PLATFORM LELANG DJKN Agung Nugroho, Erwin Hanggoro; Welsa, Henny; Fadillah, Muinah
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15223

Abstract

The auction sector has transformed with digital advancements, leading to the utilization of online platforms such as lelang.go.id, which is managed by the Directorate General of State Assets (DJKN) in Indonesia. This literature analysis seeks to examine the impact of technological innovation on user satisfaction and marketing performance of online auctions, specifically on the lelang.go.id platform. This study utilizes the Technology Acceptance Model (TAM) as the main theoretical framework and integrates the notion of perceived risk to investigate the impact of technical innovation on user perception, satisfaction, and marketing performance of online auctions. The findings from this literature review offer insights for DJKN and relevant stakeholders to improve the effectiveness of the lelang.go.id platform and enhance the user experience in online auctions.
Pengaruh Perceived Quality Dan Brand Image Terhadap Purchase Intention Yang Dimediasi Oleh Brand Equity  (Studi Kasus Pada KFC Di Daerah Istimewa Yogyakarta) Welsa, Henny; Dwi Cahya, Agus; Sekar Dwifa, Rejeki
Manajemen: Jurnal Ekonomi USI Vol 5 No 2 (2023): Manajemen : Jurnal Ekonomi
Publisher : Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/3k9vtz87

Abstract

Purchase intention atau niat beli merupakan suatu hal yang berkaitan erat dengan pembelian. Niat beli seseorang tersebut dipengaruhi oleh berbagai faktor seperti perceived quality, brand image, dan brand equity.  Baik perceived quality, brand image, dan brand equity mempunyai peran masing-masing dalam mempengaruhi seseorang terhadap purchase intention. Berdasarkan pernyataan tersebut penulis melakukan sebuah penelitian dengan KFC sebagai objeknya. Adapun penelitian yang dilakukan bertujuan untuk mengetahui (1) apakah perceived quality berpengaruh terhadap purchase intention pada KFC yang ada di Daerah Istimewa Yogyakarta, (2) apakah brand image berpengaruh terhadap purchase intention pada KFC yang ada di Daerah IstimewaYogyakarta, (3) apakah perceived quality berpengaruh terhadap brand equity pada KFC yang ada di Daerah Istimewa Yogyakarta, (4) apakah brand image berpengaruh terhadap brand equity pada KFC yang ada di Daerah Istimewa Yogyakarta, (5) apakah brand equity berpengaruh terhadap purchase intention pada KFC yang ada di Daerah Istimewa Yogyakarta, (6) apakah perceived quality berpengaruh terhadap purchase intention yang dimediasi oleh brand equity, (7) apakah perceived quality berpengaruh terhadap purchase intention yang dimediasi oleh brand equity. Dalam penelitian ini menggunakan metode kuantitatif. Dimana data dalam penelitian berupa angka-angka yang diperoleh dari penyebaran kuesioner secara online. Adapun hasil dari penelitian menunjukkan bahwa variabel perceived quality, brand image, dan brand equity berpengaruh positif dan signifikan terhadap purchase intention. Selain itu perceived quality dan brand image berpengaruh positif dan signifikan terhadap brand equity. Serta brand equity mampu memediasi antara perceived quality terhadap purchase intention dan brand image terhadap purchase intention
Peran Interest to Buy sebagai Variabel Mediasi pada Brand Ambassador dan Online Customer Review Terhadap Purchase Decision pada E-Commerce Shopee Suci Wahyuni, Reni; Welsa, Henny; Fadhilah, Muinah
Fokus Bisnis Media Pengkajian Manajemen dan Akuntansi Vol. 21 No. 1 (2022): Fokus Bisnis
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/fokbis.v21i1.107

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh Brand Ambassador dan Online Customer Review terhadap Keputusan Pembelian yang dimediasi oleh minat beli pada e-commerce Shopee sehingga nantinya dapat menjadi referensi dalam dunia e-commerce. Penelitian ini dilakukan di Kabupaten Kebumen dengan sampel sebanyak 100 responden. Variabel yang digunakan dalam penelitian ini meliputi Brand Ambassador dan Online Customer Review sebagai variabel independen sedangkan keputusan pembelian merupakan sebagai variabel dependen dan minat beli menjadi variabel mediasi. Data yang digunakan dalam penelitian ini adalah data primer, diperoleh jawaban responden yang dikumpulkan dengan bantuan kuesioner. Penelitian ini menggunakan Structural Equation Modeling (SEM) dan diuji menggunakan SmartPLS 3.0. Hasil penelitian ini menunjukkan bahwa Brand Ambassador tidak berpengaruh secara signifikan terhadap Minat Beli dan keputusan pembelian, Online Customer Review berpengaruh secara signifikan terhadap Minat Beli maupun keputusan Pembelian, Minat Beli berpengaruh secara signifikan terhadap Keputusan Pembelian, Minat beli tidak dapat memediasi hubungan antara Brand Ambassador dengan keputusan pembelian, Minat beli dapat memediasi hubungan antara Online Customer Review dengan keputusan pembelian.
The Influence of Brand Awareness, Brand Image, and Brand Association on Brand Loyalty on iPhone Smartphones Julfaturrahman, Julfaturrahman; Welsa, Henny; Setiawan, Budi
Economic: Journal Economic and Business Vol. 4 No. 4 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i4.1233

Abstract

This study aims to examine the influence of brand awareness, brand image, and brand association on brand loyalty among iPhone smartphone users in Yogyakarta. This study used a quantitative approach by distributing questionnaires to 200 respondents. The results showed that brand awareness significantly influences brand image and brand association, but does not directly influence brand loyalty. Conversely, brand image and brand association have a significant influence on brand loyalty. Data analysis was conducted using SEM-PLS, including testing convergent and discriminant validity as well as construct reliability. These findings confirm that the indirect influence of brand awareness on brand loyalty is mediated by brand image and brand association.
Analisis Persepsi Manfaat dan Harga terhadap Minat Beli Melalui Kepercayaan sebagai Variabel Intervening: Studi Kasus pada Konsumen Tiktok Shop di Yogyakarta Nosya Hestina Wati; Welsa, Henny; Diansepti Maharani, Bernadetta
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i4.653

Abstract

This study aims to examine the effect of perceived benefits and prices on purchase intention through trust as an intervening variable for TikTok Shop consumers in Yogyakarta. The variables of this study consist of perceived benefits, price, purchase intention, and trust. The sample in this study was 112 respondents who had made purchases at the TikTok Shop. The data collection method used a questionnaire which was distributed using a purposive sampling technique. This study using Data Quality Test, Classical Assumption Test, Multiple Regression Test and Hypothesis Test. The results of this study indicate there is a positive and significant influence of Perceived Benefits on Trust with a significance value of 0.000, there is a positive and significant influence of Price on Trust with a significance value of 0.000, there is a positive and significant influence of Perceived Benefits on Purchase Interest with a significance value of 0.011, there is a positive and significant influence of price on purchase interest with a significance value of 0.000, there is a positive and significant influence of Trust on Purchase Interest with a significance value of 0.008.
Pengaruh Desain Produk dan Promosi Digital terhadap Keputusan Pembelian melalui Pembelian Implusif sebagai Variabel Mediasi pada Konsumen Tiktok Shop: Studi Kasus Mahasiswa Yogyakarta Diki Ramadhan; Henny Welsa; Diansepti Maharani, Bernadetta
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i4.654

Abstract

This research aims to determine the influence of product design and digital promotions on the purchasing decisions of TikTok shop consumers and to determine the influence of product design and digital promotions on the impulsive purchases of TikTok shop consumers. This research uses quantitative or survey research methods, a purposive sampling technique, where the sample for this research was taken from 112 respondents from Yogyakarta students who had made purchases at the TikTok shop. To test data quality, use validity and reliability tests. Classic assumption test, normality test, heteroscedasticity test, multicollinearity test and data analysis techniques using multiple regression analysis tests and hypothesis testing using partial tests (T test), coefficient of determination (R2) and Sobel test. The research results show that the product design variable (X1) does not significantly influence purchasing decisions (Y). Digital promotions (X2) have a positive and significant effect on purchasing decisions (Y). Product design (X1) has a positive and significant effect on impulsive purchasing (Z). Digital promotions (X2) have a positive and significant effect on impulsive purchases (Z). Impulsive buying (Z) has a positive and significant effect on purchasing decisions (Y).
Analisis Kompetensi Dan Budaya Organisasi Terhadap Pengembangan Karir Pegawai Di Kpu Daerah Istimewa Yogyakarta Setyaji, Meirino; Chandra Kirana, Kusuma; Welsa, Henny
Journal of Comprehensive Science Vol. 2 No. 7 (2023): Journal of Comprehensive Science (JCS)
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jcs.v2i7.441

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis kompetensi, budaya organisasi, prestasi kerja dan pengembangan karir pada pegawai Komisi Pemilihan Umum (KPU) Wilayah Daerah Istimewa Yogyakarta. Pokok permasalahan dalam penelitian ini adalah pengembangan karir. Pengambilan data penelitian dilakukan dengan cara menyebarkan kuesioner melalui google formulir maupun secara langsung dan disebarkan ke 33 responden pegawai Komisi Pemilihan Umum (KPU) Wilayah Daerah Istimewa Yogyakarta. Metode penelitian yang digunakan dalam penelitian ini adalah metode penelitian kuantitatif, kemudian teknik pengambilan data penelitian dengan metode sensus dan menggunakan alat analisis data SPSS (Statistic Package for Social Science) serta Partial Least Square (PLS). Berdasarkan hasil yang diperoleh bahwa faktor yang berpengaruh terhadap pengembangan karir adalah budaya organisasi dan prestasi kerja. Hal ini dibuktikan dengan hasil uji hipotesis yang menunjukkan nilai P Values < 0.05 yaitu 0.000 dan P Values < 0.05 yaitu 0.025 sedangkan kompetensi tidak berpengaruh terhadap pengembangan karir pada pegawai Komisi Pemilihan Umum (KPU) Wilayah Daerah Istimewa Yogyakarta.
The Influence Of Content Marketing, Experiential Marketing, And Influencer Marketing On Customer Loyalty Mediated By Customer Engagement (Study On Ms. Glow Products) Azie Aenun Nazib, M.; Welsa, Henny; Kusuma Ningrum, Nonik
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 4 (2024): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i4.3308

Abstract

The rapid development of the internet has changed various aspects of life including consumer behavior such as how to obtain information, the need to make decisions in a fast way without being bound by space and time, and the need for self-actualization in cyberspace. This phenomenon causes traditional marketing such as advertisements through television, newspapers or magazines to be no longer effective because promotional advertisements only contain monotonous promotion of a product or service. Currently, many companies carry out marketing activities for products and services using social media marketing. One company that uses marketing tools through the Instagram social media platform is Ms. Glow. Ms. Glow is a beauty industry. So the purpose of this study is to analyze the effect of Content Marketing, Experiential Marketing and Influencer Marketing on Customer Loyalty mediated by Customer Engagement (Study on Ms. Glow Products). This research is a quantitative study by distributing questionnaires to 150 random respondents who live in Central Java. This research uses non probability sampling category with accidental purposive sampling technique. The results of this study reveal that there is an effect of Content Marketing, Experiential Marketing, Influencer Marketing on Customer Loyalty mediated by Customer Engagement.
Analisis Persepsi Manfaat dan Harga terhadap Minat Beli Melalui Kepercayaan sebagai Variabel Intervening: Studi Kasus pada Konsumen Tiktok Shop di Yogyakarta Nosya Hestina Wati; Welsa, Henny; Diansepti Maharani, Bernadetta
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i4.653

Abstract

This study aims to examine the effect of perceived benefits and prices on purchase intention through trust as an intervening variable for TikTok Shop consumers in Yogyakarta. The variables of this study consist of perceived benefits, price, purchase intention, and trust. The sample in this study was 112 respondents who had made purchases at the TikTok Shop. The data collection method used a questionnaire which was distributed using a purposive sampling technique. This study using Data Quality Test, Classical Assumption Test, Multiple Regression Test and Hypothesis Test. The results of this study indicate there is a positive and significant influence of Perceived Benefits on Trust with a significance value of 0.000, there is a positive and significant influence of Price on Trust with a significance value of 0.000, there is a positive and significant influence of Perceived Benefits on Purchase Interest with a significance value of 0.011, there is a positive and significant influence of price on purchase interest with a significance value of 0.000, there is a positive and significant influence of Trust on Purchase Interest with a significance value of 0.008.
Pengaruh Desain Produk dan Promosi Digital terhadap Keputusan Pembelian melalui Pembelian Implusif sebagai Variabel Mediasi pada Konsumen Tiktok Shop: Studi Kasus Mahasiswa Yogyakarta Diki Ramadhan; Henny Welsa; Diansepti Maharani, Bernadetta
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i4.654

Abstract

This research aims to determine the influence of product design and digital promotions on the purchasing decisions of TikTok shop consumers and to determine the influence of product design and digital promotions on the impulsive purchases of TikTok shop consumers. This research uses quantitative or survey research methods, a purposive sampling technique, where the sample for this research was taken from 112 respondents from Yogyakarta students who had made purchases at the TikTok shop. To test data quality, use validity and reliability tests. Classic assumption test, normality test, heteroscedasticity test, multicollinearity test and data analysis techniques using multiple regression analysis tests and hypothesis testing using partial tests (T test), coefficient of determination (R2) and Sobel test. The research results show that the product design variable (X1) does not significantly influence purchasing decisions (Y). Digital promotions (X2) have a positive and significant effect on purchasing decisions (Y). Product design (X1) has a positive and significant effect on impulsive purchasing (Z). Digital promotions (X2) have a positive and significant effect on impulsive purchases (Z). Impulsive buying (Z) has a positive and significant effect on purchasing decisions (Y).
Co-Authors Agung Nugroho, Erwin Hanggoro Agus Dwi Cahya Agus Dwi Cahya Agus Dwi Cahyo Ahmad Suheri Ambar Lukitaningsih Amelia, Stephanie Ariyanto Ariyanto Armada, Armada Arohman Arohman Azie Aenun Nazib, M. Bayu Aprilianto Bernadetta Diansepti M Budi Setiawan Burhan Marwanto Cahya, Agus Dwi Dwi Cahyati, Ratih Nur Chandra Kirana, Kusuma David Setiawan Detuage, Nuraisyah Vilda Agustin Diansepti Maharani, Bernadetta Diki Ramadhan Dinda Dwi Jayanti Dwi Cahya, Agus Emil Salim Fadillah, Muinah Fahrurozi Ibnu Faiz Fajar Imam Ma&#039;aruf Fajarningrum, Ani Rizky Farhan Falah Fauzi, Latiffah Ulul Felinda Astuti Fernicko Meidyansyah Firmansah, Laila Nurul Galih Kristian Gendro Wiyono Gilang Purnama Putri Ho, Riska Sri Pertiwi Hutami, Lusia Tria Hatmani Hutami, Lusia Tria Hatmanti Ida Bagus Nyoman Udayana Ignatius Soni Kurniawan Ignatius Soni Kurniawan Ignatius Soni Kurniawan Ignatius Soni Kurniawan Irma wati Ishak genius oberio Jatiningsih, Alfiani Jayanti, Dinda Dwi Jodi Safutra Julfaturrahman, Julfaturrahman Kholiqun Nur Ramadhan Khusna Indah Wijayanti Kirana, Kusuma Candra Kristian, Galih Kurniasari Tripambudi Kurniawan, Risfan Nova Kusuma Chandra Kirana Kusuma Chandra Kirana Kusuma Chandra Kirana, Kusuma Chandra Lahura, Armando Lamere, Lukas Latifah Latifah Latiffah Ulul Fauzi Lisnaini, Ratna Lukas Lamere Lusia Tria Hatmanti Hutami M. Thomi Sirojudin Maharani, Bernadetta Diansepti Maharani, Bernedetta Diansepti Mar'un, Nurtrisnawati maratush sholihah Marella Festirari Sasangka Mar’atush Sholihah Mean, Paulus Mohammad Arief Baehaqi Muhamad Khoironi Muhammad Alfian Muinah Fadhilah Muinah Fadhilah Muinah Fadhilah, Muinah Neneng Hardianti Nika Irawati Niken Lifi Pratika Nirma Nirma Nonik Kusuma Ningrum Nonik Kusuma Ningrum Nosya Hestina Wati Nur Dianah Oktamia Asri Ivo Pamungkas, Linda Paulus Mean Perdana, Wahyu Goesty Perdana Pratika, Niken Lifi Prawita, Dika Prayekti, Prayekti Pricilia Sinta Sakinda Purnama, Candra Kiki Putri Dwi Cahyani Putri Dwi Cahyani Putri Dwi Cahyani, Putri Dwi Putri Nugraheni Cahyaningsih Ratna Lisnaini Rejeki Sekar Dwifa Rejeki Sekar Dwifa Reni Suci Wahyuni Richardus Mosa Leke Risang Bagus Hastungkara Aji Risang Nagar Riyana Riyana Rohandi Mutaqin Sabrina, Dira Sandika Purnama Putri Sekar Dwifa, Rejeki Sekar Hapsari Selastri Niati Siahaan Sella Saputri Setyaji, Meirino Siti Malikhah Sodik, Muhammat Fajar Sofyan Nurcahyo SRI LESTARI Suharti Suharti Susanto Susanto Susanto Susanto Susanto Susanto Sutiyati Sutiyati* Syamsul Hadi Utama, Rizky Luhung Wadia Utami , Rahmah Esti Utami, Kesti Ayu Utami, Lusia Tria Hatmanti Vinda, Galuh Gian Wahyu Saputri, Febriani Widiya Saputri Wulandari, Destri Yase, Wayan Yarte Yudanto, Andreas Adri