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All Journal EkoBis ( Ekonomi & Bisnis ) Jurnal Manajemen Terapan dan Keuangan JBTI : Jurnal Bisnis : Teori dan Implementasi Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Manajemen Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika MANAJERIAL JURNAL MANAJEMEN MOTIVASI Kinerja: Jurnal Ekonomi dan Manajemen Akuntabel : Jurnal Ekonomi dan Keuangan Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi JURNAL MANAJEMEN Upajiwa Dewantara : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat J-MAS (Jurnal Manajemen dan Sains) Stability: Journal of Management and Business Jurnal Pendidikan Ekonomi (JURKAMI) Jurnal Samudra Ekonomi dan Bisnis EKUITAS (Jurnal Ekonomi dan Keuangan) EBBANK: Jurnal Ilmiah Bidang Ekonomi, Bisnis dan Perbankan Jurnal Perilaku dan Strategi Bisnis JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) TEMALI : Jurnal Pembangunan Sosial MANAJEMEN DEWANTARA Jurnal Ilmiah Edunomika (JIE) International Journal of Economics Development Research (IJEDR) Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Riset Bisnis dan Manajemen WIDYA MANAJEMEN Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ilmiah Manajemen Kesatuan MANDAR: Management Development and Applied Research Journal Jurnal Manajemen, Ekonomi, Keuangan dan Akuntansi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management and Bussines (JOMB) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) JURNAL ILMIAH GLOBAL EDUCATION Jurnal Manajemen DIVERSIFIKASI Jurnal Kolaboratif Sains Journal Competency of Business Journal of Comprehensive Science Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Eduvest - Journal of Universal Studies Jurnal Riset Ekonomi dan Akuntansi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi Proceeding of International Conference on Humanity Education and Society Economic: Journal Economic and Business Manajemen : Jurnal Ekonomi
Henny Welsa
Universitas Sarjanawijaya Tamansiswa
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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Analisis Persepsi Manfaat dan Harga terhadap Minat Beli Melalui Kepercayaan sebagai Variabel Intervening: Studi Kasus pada Konsumen Tiktok Shop di Yogyakarta Nosya Hestina Wati; Welsa, Henny; Diansepti Maharani, Bernadetta
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i4.653

Abstract

This study aims to examine the effect of perceived benefits and prices on purchase intention through trust as an intervening variable for TikTok Shop consumers in Yogyakarta. The variables of this study consist of perceived benefits, price, purchase intention, and trust. The sample in this study was 112 respondents who had made purchases at the TikTok Shop. The data collection method used a questionnaire which was distributed using a purposive sampling technique. This study using Data Quality Test, Classical Assumption Test, Multiple Regression Test and Hypothesis Test. The results of this study indicate there is a positive and significant influence of Perceived Benefits on Trust with a significance value of 0.000, there is a positive and significant influence of Price on Trust with a significance value of 0.000, there is a positive and significant influence of Perceived Benefits on Purchase Interest with a significance value of 0.011, there is a positive and significant influence of price on purchase interest with a significance value of 0.000, there is a positive and significant influence of Trust on Purchase Interest with a significance value of 0.008.
Pengaruh Desain Produk dan Promosi Digital terhadap Keputusan Pembelian melalui Pembelian Implusif sebagai Variabel Mediasi pada Konsumen Tiktok Shop: Studi Kasus Mahasiswa Yogyakarta Diki Ramadhan; Henny Welsa; Diansepti Maharani, Bernadetta
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i4.654

Abstract

This research aims to determine the influence of product design and digital promotions on the purchasing decisions of TikTok shop consumers and to determine the influence of product design and digital promotions on the impulsive purchases of TikTok shop consumers. This research uses quantitative or survey research methods, a purposive sampling technique, where the sample for this research was taken from 112 respondents from Yogyakarta students who had made purchases at the TikTok shop. To test data quality, use validity and reliability tests. Classic assumption test, normality test, heteroscedasticity test, multicollinearity test and data analysis techniques using multiple regression analysis tests and hypothesis testing using partial tests (T test), coefficient of determination (R2) and Sobel test. The research results show that the product design variable (X1) does not significantly influence purchasing decisions (Y). Digital promotions (X2) have a positive and significant effect on purchasing decisions (Y). Product design (X1) has a positive and significant effect on impulsive purchasing (Z). Digital promotions (X2) have a positive and significant effect on impulsive purchases (Z). Impulsive buying (Z) has a positive and significant effect on purchasing decisions (Y).
e-WOM Appeal and Brand Image: Shopee’s Strategy to Encourage Purchase Decision and Customer Satisfaction Nazura, Azatul; Welsa, Henny; Setiawan, Budi
Jurnal Samudra Ekonomi dan Bisnis Vol 17 No 1 (2026): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v17i1.11177

Abstract

The era of online buying and selling is increasingly growing and impacting the development of the e-commerce industry in Indonesia. This study was conducted to analyze the appeal of e-WOM and brand image in relation to Shopee's strategy to encourage purchasing decisions and customer satisfaction. This quantitative study selected 135 respondents as a criteria-based sample, namely consumers who have used the Shopee application. Data were analyzed using multiple linear regression methods, as well as partial and simultaneous hypothesis testing. Empirical findings indicate that e-WOM, brand image, and purchasing decisions have a positive and significant influence on consumer satisfaction. Furthermore, e-WOM and brand image have a positive and significant influence on purchasing decisions.
A Concerning Variable In Lazada E-Commerce During The Covid-19 Pandemic Is Web Appearance And Product Variety's Impact On Buying Interest With Trust. (Case study on Yogyakarta's Lazada e-commerce consumers) Lestari, Sri; Welsa, Henny; Dwi Cahyani, Putri
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 5 No. 6 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v5i6.165

Abstract

This study aims to identify: 1) The impact of website appearance on buying attention; 2) The impact of product type on buying attention; 3) The impact of website appearance on belief; 4) The impact of product type on belief, and 5) The impact of confidence on buying attention. All customers who have transacted via Lazada make up the population of this research. Purposive sampling is the technique used in this study to collect examples. One hundred twelve responders who were given an online questionnaire received the information. The Sobel Test is used to analyze the data collected. According to the study, website appearance influences positive and significant buying attention, product type influences negative buying attention, website appearance influences positive and significant belief, product type influences positive and essential belief, and confidence influences positive and significant buying attention. Results of the Sobel test show whether confidence may mediate between the effects of product category and website design on consumer attention.
Pengaruh Tampilan Website dan Kemudahan Pengguna terhadap Repurchase Intention dengan Customer Satisfaction sebagai Variabel Intervening : Studi Kasus Pada Ecommerce Tokopedia di Yogyakarta Welsa, Henny; Kusuma Ningrum, Nonik; Saputri, Sella
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 5 No. 6 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v5i6.168

Abstract

This study aims to determine how much influence Website Appearance and Ease Of Use have on Repuchase Intention through Customer Satisfaction as Intervening Variables (Study on Tokopedia E-commerce in Yogyakarta City). The population used in this study were consumers who had shopped at least twice at Tokopedia. The sample in this study was 100 respondents using a quantitative approach, with purposive sampling technique. This data was taken using a questionnaire via the Google form, after the questionnaire results were collected, the data was tabulated using MS Excel and analyzed using multiple linear regression analysis using SPSS version 25. The results of this study indicate that Website Appearance has a positive and significant effect on Customer Satisfaction. Ease Of Use has no effect on Customer Satisfaction. Website Appearance has no effect on Repurchase Intentions. Ease Of Use has a positive and significant effect on Repurchase Intentions. Customer Satisfaction has a positive and significant effect on Repurchase Intentions. Effect of Website Appearance on Repurchase Intention through Customer Satisfaction as an accepted intervening variable. The effect of Ease Of Use on Repurchase Intention through Customer Satisfaction as an intervening variable is rejected.
Natural and Cultural Capital as Drivers of Ecotourism Performance: Exploring the Mediating Role of Tourism Quality Kurniasari, Riza; Welsa, Henny; Fadhilah, Muinah
JURNAL MANAJEMEN MOTIVASI Vol 21 No 2 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i2.7830

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh sumber daya alam dan sumber daya budaya terhadap kinerja ekowisata dengan kualitas wisata sebagai variabel intervening. Populasi dalam penelitian ini adalah wisatawan yang pernah berkunjung ke Desa Trunyan, khususnya dalam satu tahun terakhir, yang memiliki pengalaman langsung dengan kualitas wisata di desa tersebut. Teknik pengambilan sampel yang digunakan adalah purposive sampling, dengan jumlah sampel sebanyak 105 responden yang diperoleh melalui penyebaran kuesioner. Data dianalisis menggunakan metode inferensial Partial Least Squares (PLS) dengan pendekatan Structural Equation Modeling (SEM) berbasis varians, dengan menggunakan perangkat lunak SmartPLS versi 3.2.9. Hasil penelitian menunjukkan bahwa sumber daya alam berpengaruh positif terhadap kinerja ekowisata, sumber daya budaya berpengaruh positif terhadap kinerja ekowisata, sumber daya alam berpengaruh positif terhadap kualitas pariwisata, sumber daya budaya berpengaruh positif terhadap kualitas pariwisata, dan kualitas pariwisata berpengaruh positif terhadap kinerja ekowisata. Kualitas pariwisata terbukti menjadi variabel intervening dalam hubungan sumber daya alam dengan kinerja ekowisata, sedangkan kualitas pariwisata tidak terbukti menjadi variabel intervening dalam hubungan sumber daya budaya dengan kinerja ekowisata.
Analysis of Perceived Value and Positive Surprise on Intention to Revisit Indrayanti Beach with Tourist Satisfaction as an Intervening Variable kon, Iknasius; Welsa, Henny; Fadhilah, Muinah
JURNAL MANAJEMEN MOTIVASI Vol 21 No 2 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i2.8031

Abstract

This study analyzes the effect of Perceived Value and Positive Surprise on Intention to Revisit Indrayanti Beach, mediated by Tourist Satisfaction. A survey of 110 purposively selected respondents was conducted. Analysis using variance-based SEM-PLS showed that Perceived Value and Positive Surprise significantly and positively affect Tourist Satisfaction and Intention to Revisit, with Tourist Satisfaction mediating these relationships. The study implies that managing visitor experiences effectively can enhance revisit intention and improve destination competitiveness, offering practical guidance for tourism managers and policymakers in developing sustainable and appealing tourism services.
The Influence of Ad Appeal and Competitive Pricing on Purchase Decisions with Consumer Buying Interest As An Intervening Variable in Indomie Consumers Armada Armada; Henny Welsa; Nonik Kusuma Ningrum
Eduvest - Journal of Universal Studies Vol. 5 No. 4 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i4.33282

Abstract

This research aims to find out how much influence Advertising Attractiveness (DTI), Competitive Prices (HK) and Consumer Purchase Interest (MBK) have on Purchasing Decisions (KP) for Indomie Products. The population used in this research is consumers who have accessed the Shopee application. The sample in this study was 100 respondents using the Non-Probability Sampling technique with a purposive sampling approach (sampling based on certain criteria, with the criteria being that respondents had purchased Indomie after seeing the advertisement. Data was taken using a questionnaire via Google Form, after the questionnaire results were collected then Data was tabulated using MS Excel and analyzed using SPSS version 29. The results of this research show that advertising attractiveness has an effect on consumer buying interest, competitive prices (HK) have a significant effect on consumer buying interest (MBK), consumer buying interest (MBK) has a positive and significant effect on purchasing decisions (KP) Influence of advertising attractiveness (DTI) on Purchasing Decisions (KP) through Consumer Purchase Intentions (MBK) as an accepted intervening variable. The influence of Competitive Prices on Purchasing Decisions (KP) through Consumer Purchase Interest (MBK) as an accepted intervening variable
Pengaruh Perceived Quality Dan Brand Image Terhadap Purchase Intention Yang Dimediasi Oleh Brand Equity  (Studi Kasus Pada KFC Di Daerah Istimewa Yogyakarta) Henny Welsa; Agus Dwi Cahya; Rejeki Sekar Dwifa
Manajemen: Jurnal Ekonomi Vol. 5 No. 2 (2023): Manajemen : Jurnal Ekonomi
Publisher : Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/3k9vtz87

Abstract

Purchase intention atau niat beli merupakan suatu hal yang berkaitan erat dengan pembelian. Niat beli seseorang tersebut dipengaruhi oleh berbagai faktor seperti perceived quality, brand image, dan brand equity.  Baik perceived quality, brand image, dan brand equity mempunyai peran masing-masing dalam mempengaruhi seseorang terhadap purchase intention. Berdasarkan pernyataan tersebut penulis melakukan sebuah penelitian dengan KFC sebagai objeknya. Adapun penelitian yang dilakukan bertujuan untuk mengetahui (1) apakah perceived quality berpengaruh terhadap purchase intention pada KFC yang ada di Daerah Istimewa Yogyakarta, (2) apakah brand image berpengaruh terhadap purchase intention pada KFC yang ada di Daerah IstimewaYogyakarta, (3) apakah perceived quality berpengaruh terhadap brand equity pada KFC yang ada di Daerah Istimewa Yogyakarta, (4) apakah brand image berpengaruh terhadap brand equity pada KFC yang ada di Daerah Istimewa Yogyakarta, (5) apakah brand equity berpengaruh terhadap purchase intention pada KFC yang ada di Daerah Istimewa Yogyakarta, (6) apakah perceived quality berpengaruh terhadap purchase intention yang dimediasi oleh brand equity, (7) apakah perceived quality berpengaruh terhadap purchase intention yang dimediasi oleh brand equity. Dalam penelitian ini menggunakan metode kuantitatif. Dimana data dalam penelitian berupa angka-angka yang diperoleh dari penyebaran kuesioner secara online. Adapun hasil dari penelitian menunjukkan bahwa variabel perceived quality, brand image, dan brand equity berpengaruh positif dan signifikan terhadap purchase intention. Selain itu perceived quality dan brand image berpengaruh positif dan signifikan terhadap brand equity. Serta brand equity mampu memediasi antara perceived quality terhadap purchase intention dan brand image terhadap purchase intention
Pengaruh Interaktifitas dan Influencers terhadap Purchase Decision melalui mediasi Customer Engagement di Live shopping Tiktok Gina Anindita; Henny Welsa; Ambar Lukitaningsih
UPAJIWA DEWANTARA : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat Vol 10 No 1 (2026): UPAJIWA DEWANTARA: JURNAL EKONOMI, BISNIS DAN MANAJEMEN DAULAT RAKYAT
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/mmud.v10i1.21878

Abstract

This study investigates the effects of interactivity and influencers on purchase decisions mediated by customer engagement in TikTok live shopping. The growth of social commerce has shifted consumer behavior toward interactive, real-time shopping experiences that blend entertainment and transaction. TikTok Live Shopping enables direct interaction among hosts, influencers, and viewers, potentially shaping engagement and buying outcomes. Using a quantitative survey approach, data were collected through an online questionnaire from 97 respondents who had previously watched and purchased via TikTok live streams, selected through purposive non-probability sampling. Data were analyzed using Structural Equation Modeling based on Partial Least Squares (SEM-PLS) with SmartPLS. The study is expected to demonstrate that higher interactivity and credible influencers enhance customer engagement, which in turn positively influences purchase decisions. The findings contribute to social commerce and marketing literature and provide guidance for businesses and content creators to optimize live-streaming strategies that foster engagement and drive purchases.
Co-Authors Agung Nugroho, Erwin Hanggoro Agus Dwi Cahya Agus Dwi Cahya Agus Dwi Cahyo Ahmad Suheri Ambar Lukitaningsih Amelia, Stephanie Armada Armada Arohman Arohman Azie Aenun Nazib, M. Bayu Aprilianto Bernadetta Diansepti M Budi Setiawan Budi Setiawan Burhan Marwanto Cahya, Agus Dwi Dwi Cahyati, Ratih Nur Chandra Kirana, Kusuma David Setiawan Diansepti Maharani, Bernadetta Diki Ramadhan Dinda Dwi Jayanti Dwi Cahya, Agus Dwi Cahyani, Putri Emil Salim Fadillah, Muinah Fahrurozi Ibnu Faiz Fajar Imam Ma'aruf Fajarningrum, Ani Rizky Farhan Falah Fauzi, Latiffah Ulul Felinda Astuti Fernicko Meidyansyah Firmansah, Laila Nurul Galih Kristian Gendro Wiyono Gilang Purnama Putri Gina Anindita Ho, Riska Sri Pertiwi Hutami, Lusia Tria Hatmani Hutami, Lusia Tria Hatmanti Ida Bagus Nyoman Udayana Ignatius Soni Kurniawan Ignatius Soni Kurniawan Ignatius Soni Kurniawan Ignatius Soni Kurniawan Irma wati Ishak genius oberio Jatiningsih, Alfiani Jayanti, Dinda Dwi Jodi Safutra Julfaturrahman Julfaturrahman Kholiqun Nur Ramadhan Khusna Indah Wijayanti Kirana, Kusuma Candra Kon, Iknasius Kristian, Galih Kurniasari Tripambudi Kurniasari, Riza Kusuma Chandra Kirana Kusuma Chandra Kirana Kusuma Chandra Kirana, Kusuma Chandra Lahura, Armando Lamere, Lukas Latifah Latifah Latiffah Ulul Fauzi Lisnaini, Ratna Lukas Lamere M. Thomi Sirojudin Maharani, Bernadetta Diansepti Maharani, Bernedetta Diansepti Mang Yayi Jabawidhiartha Mar'un, Nurtrisnawati maratush sholihah Marella Festirari Sasangka Mar’atush Sholihah Mean, Paulus Mohammad Arief Baehaqi Muhamad Khoironi Muhammad Alfian Muinah Fadhilah Muinah Fadhilah Muinah Fadhilah, Muinah Nazura, Azatul Neneng Hardianti Nika Irawati Niken Lifi Pratika Nirma Nirma Nonik Kusuma Ningrum Nonik Kusuma Ningrum Nosya Hestina Wati Nur Dianah Oktamia Asri Ivo Pamungkas, Linda Paulus Mean Perdana, Wahyu Goesty Perdana Pratika, Niken Lifi Prawita, Dika Prayekti, Prayekti Pricilia Sinta Sakinda Purnama, Candra Kiki Putri Dwi Cahyani Putri Dwi Cahyani Putri Dwi Cahyani, Putri Dwi Putri Nugraheni Cahyaningsih Ratna Lisnaini Rejeki Sekar Dwifa Rejeki Sekar Dwifa Reni Suci Wahyuni Richardus Mosa Leke Risang Bagus Hastungkara Aji Risang Nagar Riyana Riyana Rohandi Mutaqin Sabrina, Dira Sandika Purnama Putri Saputri, Sella Sekar Dwifa, Rejeki Sekar Hapsari Selastri Niati Siahaan Setyaji, Meirino Siswahyudianto Siti Malikhah Sodik, Muhammat Fajar Sofyan Nurcahyo Suharti Suharti Susanto Susanto Susanto Susanto Susanto Susanto Sutiyati Sutiyati* Syamsul Hadi Utama, Rizky Luhung Wadia Utami , Rahmah Esti Utami, Kesti Ayu Utami, Lusia Tria Hatmanti Vinda, Galuh Gian Wahyu Saputri, Febriani Widiya Saputri Wulandari, Destri Yase, Wayan Yarte Yudanto, Andreas Adri