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All Journal EkoBis ( Ekonomi & Bisnis ) Jurnal Manajemen Terapan dan Keuangan JBTI : Jurnal Bisnis : Teori dan Implementasi Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Manajemen Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika MANAJERIAL Kinerja: Jurnal Ekonomi dan Manajemen Akuntabel : Jurnal Ekonomi dan Keuangan Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi JURNAL MANAJEMEN Upajiwa Dewantara : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat J-MAS (Jurnal Manajemen dan Sains) Stability: Journal of Management and Business Jurnal Pendidikan Ekonomi (JURKAMI) Jurnal Samudra Ekonomi dan Bisnis EKUITAS (Jurnal Ekonomi dan Keuangan) EBBANK: Jurnal Ilmiah Bidang Ekonomi, Bisnis dan Perbankan Jurnal Perilaku dan Strategi Bisnis JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) TEMALI : Jurnal Pembangunan Sosial MANAJEMEN DEWANTARA Jurnal Ilmiah Edunomika (JIE) International Journal of Economics Development Research (IJEDR) Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Riset Bisnis dan Manajemen WIDYA MANAJEMEN Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ilmiah Manajemen Kesatuan MANDAR: Management Development and Applied Research Journal Jurnal Manajemen, Ekonomi, Keuangan dan Akuntansi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management and Bussines (JOMB) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) JURNAL ILMIAH GLOBAL EDUCATION Jurnal Manajemen DIVERSIFIKASI Jurnal Kolaboratif Sains Journal Competency of Business Journal of Economy, Accounting and Management Science (JEAMS) Journal of Comprehensive Science Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Eduvest - Journal of Universal Studies Jurnal Riset Ekonomi dan Akuntansi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi Proceeding of International Conference on Humanity Education and Society Economic: Journal Economic and Business Manajemen : Jurnal Ekonomi Journal of Ekonomics, Finance, and Management Studies

Henny Welsa

Universitas Sarjanawijaya Tamansiswa

Author-ID : 2548849

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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Analisis Persepsi Manfaat dan Harga terhadap Minat Beli Melalui Kepercayaan sebagai Variabel Intervening: Studi Kasus pada Konsumen Tiktok Shop di Yogyakarta Nosya Hestina Wati; Welsa, Henny; Diansepti Maharani, Bernadetta
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i4.653

This study aims to examine the effect of perceived benefits and prices on purchase intention through trust as an intervening variable for TikTok Shop consumers in Yogyakarta. The variables of this study consist of perceived benefits, price, purchase intention, and trust. The sample in this study was 112 respondents who had made purchases at the TikTok Shop. The data collection method used a questionnaire which was distributed using a purposive sampling technique. This study using Data Quality Test, Classical Assumption Test, Multiple Regression Test and Hypothesis Test. The results of this study indicate there is a positive and significant influence of Perceived Benefits on Trust with a significance value of 0.000, there is a positive and significant influence of Price on Trust with a significance value of 0.000, there is a positive and significant influence of Perceived Benefits on Purchase Interest with a significance value of 0.011, there is a positive and significant influence of price on purchase interest with a significance value of 0.000, there is a positive and significant influence of Trust on Purchase Interest with a significance value of 0.008.

Pengaruh Desain Produk dan Promosi Digital terhadap Keputusan Pembelian melalui Pembelian Implusif sebagai Variabel Mediasi pada Konsumen Tiktok Shop: Studi Kasus Mahasiswa Yogyakarta Diki Ramadhan; Henny Welsa; Diansepti Maharani, Bernadetta
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i4.654

This research aims to determine the influence of product design and digital promotions on the purchasing decisions of TikTok shop consumers and to determine the influence of product design and digital promotions on the impulsive purchases of TikTok shop consumers. This research uses quantitative or survey research methods, a purposive sampling technique, where the sample for this research was taken from 112 respondents from Yogyakarta students who had made purchases at the TikTok shop. To test data quality, use validity and reliability tests. Classic assumption test, normality test, heteroscedasticity test, multicollinearity test and data analysis techniques using multiple regression analysis tests and hypothesis testing using partial tests (T test), coefficient of determination (R2) and Sobel test. The research results show that the product design variable (X1) does not significantly influence purchasing decisions (Y). Digital promotions (X2) have a positive and significant effect on purchasing decisions (Y). Product design (X1) has a positive and significant effect on impulsive purchasing (Z). Digital promotions (X2) have a positive and significant effect on impulsive purchases (Z). Impulsive buying (Z) has a positive and significant effect on purchasing decisions (Y).

Analisis Kompetensi Dan Budaya Organisasi Terhadap Pengembangan Karir Pegawai Di Kpu Daerah Istimewa Yogyakarta Setyaji, Meirino; Chandra Kirana, Kusuma; Welsa, Henny
Journal of Comprehensive Science Vol. 2 No. 7 (2023): Journal of Comprehensive Science (JCS)
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jcs.v2i7.441

Penelitian ini bertujuan untuk menguji dan menganalisis kompetensi, budaya organisasi, prestasi kerja dan pengembangan karir pada pegawai Komisi Pemilihan Umum (KPU) Wilayah Daerah Istimewa Yogyakarta. Pokok permasalahan dalam penelitian ini adalah pengembangan karir. Pengambilan data penelitian dilakukan dengan cara menyebarkan kuesioner melalui google formulir maupun secara langsung dan disebarkan ke 33 responden pegawai Komisi Pemilihan Umum (KPU) Wilayah Daerah Istimewa Yogyakarta. Metode penelitian yang digunakan dalam penelitian ini adalah metode penelitian kuantitatif, kemudian teknik pengambilan data penelitian dengan metode sensus dan menggunakan alat analisis data SPSS (Statistic Package for Social Science) serta Partial Least Square (PLS). Berdasarkan hasil yang diperoleh bahwa faktor yang berpengaruh terhadap pengembangan karir adalah budaya organisasi dan prestasi kerja. Hal ini dibuktikan dengan hasil uji hipotesis yang menunjukkan nilai P Values < 0.05 yaitu 0.000 dan P Values < 0.05 yaitu 0.025 sedangkan kompetensi tidak berpengaruh terhadap pengembangan karir pada pegawai Komisi Pemilihan Umum (KPU) Wilayah Daerah Istimewa Yogyakarta.

The Influence Of Content Marketing, Experiential Marketing, And Influencer Marketing On Customer Loyalty Mediated By Customer Engagement (Study On Ms. Glow Products) Azie Aenun Nazib, M.; Welsa, Henny; Kusuma Ningrum, Nonik
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 4 (2024): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i4.3308

The rapid development of the internet has changed various aspects of life including consumer behavior such as how to obtain information, the need to make decisions in a fast way without being bound by space and time, and the need for self-actualization in cyberspace. This phenomenon causes traditional marketing such as advertisements through television, newspapers or magazines to be no longer effective because promotional advertisements only contain monotonous promotion of a product or service. Currently, many companies carry out marketing activities for products and services using social media marketing. One company that uses marketing tools through the Instagram social media platform is Ms. Glow. Ms. Glow is a beauty industry. So the purpose of this study is to analyze the effect of Content Marketing, Experiential Marketing and Influencer Marketing on Customer Loyalty mediated by Customer Engagement (Study on Ms. Glow Products). This research is a quantitative study by distributing questionnaires to 150 random respondents who live in Central Java. This research uses non probability sampling category with accidental purposive sampling technique. The results of this study reveal that there is an effect of Content Marketing, Experiential Marketing, Influencer Marketing on Customer Loyalty mediated by Customer Engagement.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i4.653

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i4.654

The Influence of Brand Trust on Perceived Value and Purchase Intention with Brand Preference Avoskin Kurniawan, Risfan Nova; Henny Welsa; Lusia Tria Hatmanti Hutami
Journal of Economy, Accounting and Management Science (JEAMS) Vol. 7 No. 2 (2026): March In progress
Publisher : Faculty of Economics, Merdeka University Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55173/jeams.v7i2.91

This research aims to analyze the effect of purchase intention on AVOSKIN products which influences brand trust and perceived value toward AVOSKIN. The population in this research is AVOSKIN customers who have made at least one purchase. The object of this research is AVOSKIN customers in Yogyakarta in 2024. The sample is purposive and obtained from 100 respondents, which were then analyzed using multiple linear regression and the Sobel test. The sampling technique was conducted by distributing questionnaires using Google Forms through WhatsApp. The author conducted a study on the AVOSKIN brand as the object of this research. The purposes of this research are (1) brand trust influences brand preference, (2) perceived value influences brand preference, (3) brand trust influences purchase intention, (4) perceived value influences purchase intention, and (5) brand preference influences purchase intention. The results of the research show that brand trust has a positive and significant effect on brand preference. Perceived value has a positive and significant effect on brand preference, and functional value has a positive and significant effect on customer satisfaction. Brand preference has a positive and significant effect on purchase intention, but brand trust does not have a positive and significant effect on purchase intention and perceived value does not have a positive and significant effect on purchase intention.

e-WOM Appeal and Brand Image: Shopee’s Strategy to Encourage Purchase Decision and Customer Satisfaction Nazura, Azatul; Welsa, Henny; Setiawan, Budi
Jurnal Samudra Ekonomi dan Bisnis Vol 17 No 1 (2026): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v17i1.11177

The era of online buying and selling is increasingly growing and impacting the development of the e-commerce industry in Indonesia. This study was conducted to analyze the appeal of e-WOM and brand image in relation to Shopee's strategy to encourage purchasing decisions and customer satisfaction. This quantitative study selected 135 respondents as a criteria-based sample, namely consumers who have used the Shopee application. Data were analyzed using multiple linear regression methods, as well as partial and simultaneous hypothesis testing. Empirical findings indicate that e-WOM, brand image, and purchasing decisions have a positive and significant influence on consumer satisfaction. Furthermore, e-WOM and brand image have a positive and significant influence on purchasing decisions.

The The Effect of Store Image And Brand Awareness On Purchase Decisions With Purchase Intention As An Intervening Variable Abdurrahman; Henny Welsa; Nonik Kusuma Ningrum
Journal of Economy, Accounting and Management Science (JEAMS) Vol. 7 No. 2 (2026): March In progress
Publisher : Faculty of Economics, Merdeka University Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55173/jeams.v7i2.103

The phenomenon at Kedai Kancakona Kopi shows that consumer purchasing decisions are influenced not only by the taste quality of coffee but also by store image, brand awareness, and positive experiences that shape purchase intention before making the final decision. This study aims to examine the effect of store image and brand awareness on purchase intention and its impact on purchasing decisions at Kedai Kancakona Kopi, Sumenep. A quantitative method was applied using purposive sampling with 111 respondents. Data were collected through an online questionnaire and analyzed using SPSS 24. The results indicate that store image and brand awareness significantly influence purchase intention both partially and simultaneously. Furthermore, purchase intention has a positive effect on purchasing decisions and also mediates the relationship between external factors and purchasing decisions. These findings emphasize that purchase intention is shaped not only by functional aspects but also by symbolic and emotional values of consumers. This study suggests that business practitioners should integrate the understanding of store image and brand awareness into marketing strategies to enhance consumer appeal and market competitiveness.

Pengaruh Perceived Quality Dan Brand Image Terhadap Purchase Intention Yang Dimediasi Oleh Brand Equity (Studi Kasus Pada KFC Di Daerah Istimewa Yogyakarta) Welsa, Henny; Dwi Cahya, Agus; Sekar Dwifa, Rejeki
Manajemen: Jurnal Ekonomi Vol. 5 No. 2 (2023): Manajemen : Jurnal Ekonomi
Publisher : Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/3k9vtz87

Purchase intention atau niat beli merupakan suatu hal yang berkaitan erat dengan pembelian. Niat beli seseorang tersebut dipengaruhi oleh berbagai faktor seperti perceived quality, brand image, dan brand equity. Baik perceived quality, brand image, dan brand equity mempunyai peran masing-masing dalam mempengaruhi seseorang terhadap purchase intention. Berdasarkan pernyataan tersebut penulis melakukan sebuah penelitian dengan KFC sebagai objeknya. Adapun penelitian yang dilakukan bertujuan untuk mengetahui (1) apakah perceived quality berpengaruh terhadap purchase intention pada KFC yang ada di Daerah Istimewa Yogyakarta, (2) apakah brand image berpengaruh terhadap purchase intention pada KFC yang ada di Daerah IstimewaYogyakarta, (3) apakah perceived quality berpengaruh terhadap brand equity pada KFC yang ada di Daerah Istimewa Yogyakarta, (4) apakah brand image berpengaruh terhadap brand equity pada KFC yang ada di Daerah Istimewa Yogyakarta, (5) apakah brand equity berpengaruh terhadap purchase intention pada KFC yang ada di Daerah Istimewa Yogyakarta, (6) apakah perceived quality berpengaruh terhadap purchase intention yang dimediasi oleh brand equity, (7) apakah perceived quality berpengaruh terhadap purchase intention yang dimediasi oleh brand equity. Dalam penelitian ini menggunakan metode kuantitatif. Dimana data dalam penelitian berupa angka-angka yang diperoleh dari penyebaran kuesioner secara online. Adapun hasil dari penelitian menunjukkan bahwa variabel perceived quality, brand image, dan brand equity berpengaruh positif dan signifikan terhadap purchase intention. Selain itu perceived quality dan brand image berpengaruh positif dan signifikan terhadap brand equity. Serta brand equity mampu memediasi antara perceived quality terhadap purchase intention dan brand image terhadap purchase intention

Co-Authors Abdurahman Abdurrahman Agung Nugroho, Erwin Hanggoro Agus Dwi Cahya Agus Dwi Cahyo Ahmad Suheri Ambar Lukitaningsih Amelia, Stephanie Armada, Armada Arohman Arohman Azie Aenun Nazib, M. Bayu Aprilianto Bernadetta Diansepti M Budi Setiawan Burhan Marwanto Cahya, Agus Dwi Dwi Cahyati, Ratih Nur Chandra Kirana, Kusuma David Setiawan Diansepti Maharani, Bernadetta Diki Ramadhan Dinda Dwi Jayanti Dwi Cahya, Agus Dwi Cahyani, Putri Emil Salim Fadillah, Muinah Fahrurozi Ibnu Faiz Fajar Imam Ma'aruf Fajarningrum, Ani Rizky Farhan Falah Fauzi, Latiffah Ulul Felinda Astuti Fernicko Meidyansyah Firmansah, Laila Nurul Galih Kristian Gendro Wiyono Gilang Purnama Putri Ho, Riska Sri Pertiwi Hutami, Lusia Tria Hatmani Hutami, Lusia Tria Hatmanti Ida Bagus Nyoman Udayana Ignatius Soni Kurniawan Ignatius Soni Kurniawan Ignatius Soni Kurniawan Ignatius Soni Kurniawan Irma wati Ishak genius oberio Jatiningsih, Alfiani Jayanti, Dinda Dwi Jodi Safutra Julfaturrahman, Julfaturrahman Kholiqun Nur Ramadhan Khusna Indah Wijayanti Kirana, Kusuma Candra Kristian, Galih Kurniasari Tripambudi Kurniawan, Risfan Nova Kusuma Chandra Kirana Kusuma Chandra Kirana Kusuma Chandra Kirana, Kusuma Chandra Lahura, Armando Lamere, Lukas Latifah Latifah Latiffah Ulul Fauzi Lisnaini, Ratna Lukas Lamere Lusia Tria Hatmanti Hutami M. Thomi Sirojudin Maharani, Bernadetta Diansepti Maharani, Bernedetta Diansepti Mar'un, Nurtrisnawati maratush sholihah Marella Festirari Sasangka Mar’atush Sholihah Mean, Paulus Mohammad Arief Baehaqi Muhamad Khoironi Muhammad Alfian Muinah Fadhilah Muinah Fadhilah Muinah Fadhilah, Muinah Nazura, Azatul Neneng Hardianti Nika Irawati Niken Lifi Pratika Nirma Nirma Nonik Kusuma Ningrum Nonik Kusuma Ningrum Nosya Hestina Wati Nur Dianah Oktamia Asri Ivo Pamungkas, Linda Paulus Mean Perdana, Wahyu Goesty Perdana Pratika, Niken Lifi Prawita, Dika Prayekti, Prayekti Pricilia Sinta Sakinda Purnama, Candra Kiki Putri Dwi Cahyani Putri Dwi Cahyani Putri Dwi Cahyani, Putri Dwi Putri Nugraheni Cahyaningsih Ratna Lisnaini Rejeki Sekar Dwifa Reni Suci Wahyuni Richardus Mosa Leke Risang Bagus Hastungkara Aji Risang Nagar Riyana Riyana Rohandi Mutaqin Sabrina, Dira Sandika Purnama Putri Saputri, Sella Sekar Dwifa, Rejeki Sekar Hapsari Selastri Niati Siahaan Setyaji, Meirino Siswahyudianto Siti Malikhah Sodik, Muhammat Fajar Sofyan Nurcahyo Sri Lestari Suharti Suharti Susanto Susanto Susanto Susanto Susanto Susanto Sutiyati Sutiyati* Syamsul Hadi Utama, Rizky Luhung Wadia Utami , Rahmah Esti Utami, Kesti Ayu Utami, Lusia Tria Hatmanti Vinda, Galuh Gian Wahyu Saputri, Febriani Widiya Saputri Wulandari, Destri Yase, Wayan Yarte Yudanto, Andreas Adri

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