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PENGARUH INOVASI TEKNOLOGI TERHADAP KEPUASAN PENGGUNA DAN KINERJA PEMASARAN LELANG ONLINE: STUDI LITERATUR PADA PLATFORM LELANG DJKN Agung Nugroho, Erwin Hanggoro; Welsa, Henny; Fadillah, Muinah
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15223

Abstract

The auction sector has transformed with digital advancements, leading to the utilization of online platforms such as lelang.go.id, which is managed by the Directorate General of State Assets (DJKN) in Indonesia. This literature analysis seeks to examine the impact of technological innovation on user satisfaction and marketing performance of online auctions, specifically on the lelang.go.id platform. This study utilizes the Technology Acceptance Model (TAM) as the main theoretical framework and integrates the notion of perceived risk to investigate the impact of technical innovation on user perception, satisfaction, and marketing performance of online auctions. The findings from this literature review offer insights for DJKN and relevant stakeholders to improve the effectiveness of the lelang.go.id platform and enhance the user experience in online auctions.
The Influence of Celebrity Endorsement, Product Quality, To Buying Decission with Brand Image as Intervention Variables Ishak genius oberio; Agus Dwi Cahya; Henny Welsa
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 3 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.4845

Abstract

This study aims to examine the relationship between celebrity endorsement, product quality, and purchasing decisions using brand image as an intervention variable. The research focus is on the user of Garnier products in Yogyakarta. Researchers want to know how celebrity endorsements and product quality affect sales and how brand image can mediate the relationship between the two independent variables. The research method employed quantitative analysis with data collection via an online survey of Garnier product users in Yogyakarta.. The data was analyzed using a two-track regression technique to identify the relationship between independent variables (celebrity endorsement, product quality) and intervening variables (brand image), followed by dependent variables. The findings of this study show that the variable Celebrity endorsment has a significant impact on brand image and purchase intent, while the variable Brand image can mediate the impact of Variable Celebrity endorsment on purchase intent, and Variable Brand image can mediate the impact of Variable Quality.
SERVANT LEADERSHIP: KUNCI MENINGKATKAN INOVASI PERILAKU KERJA INOVATIF PEGAWAI Mar'un, Nurtrisnawati; Hadi, Syamsul; Welsa, Henny
Jurnal Manajemen Terapan dan Keuangan Vol. 14 No. 01 (2025): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v14i01.36751

Abstract

Tujuan penelitianini untuk mengetahui pengaruh servant leadership terhadap perilaku kerja inovatif pegawai. Populasi penelitian ini adalah seluruh pegawai yang bekerja di Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu (DPMPTSP) Kabupaten Banggai Laut dengan teknik pengambilan sampel menggunakan metode sampel jenuh sehingga jumlah sampel dari seluruh anggota populasi sebanyak 48 orang pegawai. Pengolahan data menggunakan metode Inferensial Partial Least Square (PLS), SEM berbasis varians menggunakan perangkat lunak smartpls versi 3, yang melalui 3 tahapan pengujian yaitu uji indikator, uji model fit, uji hipotesis. Hasil penelitian menunjukkan bahwa servant leadership terbukti berpengaruh positif signifikan terhadap perilaku kerja inovatif pegawai.
PENGARUH PENGEMBANGAN KARIR TERHADAP KINERJA PEGAWAI Ho, Riska Sri Pertiwi; Hadi, Syamsul; Welsa, Henny
Jurnal Manajemen Terapan dan Keuangan Vol. 14 No. 01 (2025): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v14i01.37527

Abstract

Penelitian ini bertujuan untuk meneliti tentang pengaruh pengembangan karir terhadap kinerja pegawai pada SMK Mutiara Bangsa Reok. Penelitian ini menggunakan desain penelitian kuantitatif dengan metode survei melalui kuesioner. Melalui pendekatan kualitatif dan kuantitatif, data dikumpulkan dari survei dan wawancara dengan pegawai. Hasil menunjukan bahwa pengembangan karir yang efektif dan teerencana secara signifikan berkontribusi pada peningkatan kinerja pegawai. Penelitian ini menggunakan metode kuantitatif dengan populasi seluruh karyawan yang bekerja di SMK Mutiara Bangsa sebanyak 35 orang. Responden dalam penelitian ini menggunakan seluruh populasi atau yang dikenal dengan Teknik sensus. Setelah instrument penelitian disusun, maka dilakukan uji coba instrument dengan menggunakan SSPS versi 22 yang terdiri dari uji validitas dan uji reliabilitas. Uji validitas dilakukan dengan cara mengkorelasikan antara skor item dengan skor total item. Pengolahan dan analisis data menggunakan Partial Least Square (pls) inferential metode SEM berbasis varian menggunakan perangkat lunak SmartPLS versi 3 yang melalui 3 tahapan pengujian yaitu uji indikator, uji model fit, dan uji hipotesis.
Pengaruh Online Customer Review dan Rating Terhadap Minat Beli ( Purchase Intention ) Dengan Trust Sebagai Variabel Intervening pada Markeplace Shopee (Studi Kasus Konsumen Shopee di Yogyakarta) Purnama, Candra Kiki; Welsa, Henny; Cahyani, Putri Dwi
Journal of Comprehensive Science Vol. 3 No. 7 (2024): Journal of Comprehensive Science (JCS)
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jcs.v3i7.781

Abstract

Tujuan penelitian ini adalah untuk menguji pengaruh online customer review dan rating terhadap minat beli dengan tust sebagai variabel intervening. Populasi dalam penelitian ini adalah konsumen yang menggunakan aplikasi Shopee berdomisili di Yogyakarta. Penelitian ini diperoleh dengan menggunakan data kuisioner dengan melakukan penelitian langsung dengan sarana menyebarkan kuisioner menggunakan google form. Populasi dan sampel yang digunakan dalam penelitian ini sejumlah 140 kosumen. Penelitian ini dilakukan secara Non Probability Sampling dengan metode Purposive Sampling.Metode analisis data yang digunakan adalah Regresi Linier. Hasil penelitian ini menunjukan bahwa: Online Customer Review, rating dan trust  berpengaruh positif dan signifikan terhadap Minat Beli hal ini dibuktikan dengan output sama dimana nilai t hitung > t table. Lalu  Online Customer Review  dan Rating berpengaruh positif dan signifikan terhadap Trust hal ini dibuktikan dengan output sama dimana nilai t table. Sehingga membuat hasil Trust berpengaruh positif signifikan memediasi Online Customer Review dan rating  terhadap Minat Beli, hasil ini dibuktikan dengan hasil uji sobel yang menunjukan nilai One-tailed probability sebesar 0,027  dan 0,00 yang berarti 0,027 dan 0,00 < 0,05. Dalam hal ini Online Review Customer  dan rating  dapat meningkatkan Minat Beli melalui Trust pada konsumen shopee diYogyakarta.
The Influence of Ad Appeal and Competitive Pricing on Purchase Decisions with Consumer Buying Interest As An Intervening Variable in Indomie Consumers Armada, Armada; Welsa, Henny; Ningrum, Nonik Kusuma
Eduvest - Journal of Universal Studies Vol. 5 No. 4 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i4.33282

Abstract

This research aims to find out how much influence Advertising Attractiveness (DTI), Competitive Prices (HK) and Consumer Purchase Interest (MBK) have on Purchasing Decisions (KP) for Indomie Products. The population used in this research is consumers who have accessed the Shopee application. The sample in this study was 100 respondents using the Non-Probability Sampling technique with a purposive sampling approach (sampling based on certain criteria, with the criteria being that respondents had purchased Indomie after seeing the advertisement. Data was taken using a questionnaire via Google Form, after the questionnaire results were collected then Data was tabulated using MS Excel and analyzed using SPSS version 29. The results of this research show that advertising attractiveness has an effect on consumer buying interest, competitive prices (HK) have a significant effect on consumer buying interest (MBK), consumer buying interest (MBK) has a positive and significant effect on purchasing decisions (KP) Influence of advertising attractiveness (DTI) on Purchasing Decisions (KP) through Consumer Purchase Intentions (MBK) as an accepted intervening variable. The influence of Competitive Prices on Purchasing Decisions (KP) through Consumer Purchase Interest (MBK) as an accepted intervening variable
The Effect of Local Coffee Commodities and Community-Based Tourism on Tourist Satisfaction in Nglinggo Tourism Village, Yogyakarta: The Mediating Role of Service Quality Ariyanto, Ariyanto; Welsa, Henny; Lukitaningsih, Ambar
TEMALI : Jurnal Pembangunan Sosial Vol. 8 No. 2 (2025): Temali: Jurnal Pembangunan Sosial
Publisher : Universitas Islam Negeri Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jt.v8i2.45097

Abstract

This study examines the impact of local coffee commodities and Community-Based Tourism (CBT) on tourist satisfaction in Nglinggo Tourism Village, emphasizing the mediating role of service quality. Adopting a quantitative explanatory design, the study collected data from 150 tourists through a structured Likert-scale questionnaire. The data were analyzed using Structural Equation Modeling (SEM) with SmartPLS software. The findings indicate that local commodities, CBT, and service quality each have a positive and significant effect on tourist satisfaction. Moreover, service quality serves as a crucial mediating variable that strengthens the relationship between local commodities, CBT, and satisfaction outcomes. These insights are valuable for destination managers, policymakers, and CBT practitioners seeking to improve service standards, empower local communities, and enhance visitor experiences in village-based tourism. The novelty of this study lies in positioning service quality as an intermediary variable that bridges the cultural-economic contributions of CBT and local products with tourist satisfaction—an approach not widely explored in previous research on educational tourism destinations.
Kualitas Pengalaman Wisatawan dan Citra Destinasi Terhadap Minat Berkunjung Kembali Melalui Kepuasan Wisatawan Sebagai Variabel Intervening Museum Kartini Rembang Cahyati, Ratih Nur; Welsa, Henny; Fadhilah, Muinah
Jurnal Ilmiah Global Education Vol. 6 No. 3 (2025): JURNAL ILMIAH GLOBAL EDUCATION
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v6i3.4045

Abstract

This study aims to determine the quality of tourist experiences and destination image on the intention to revisit through tourist satisfaction as an intervening variable. The population of this study is all tourists who have visited the Kartini Museum in Rembang, with a sample collection technique using purposive sampling. The number of samples used was 140 respondents. Data analysis was conducted using the partial least squares (PLS) SEM method based on variance, utilizing the SmartPLS software version 3.2.9. The results of the study indicate that tourist experience quality partially has a positive effect on the intention to revisit, destination image partially has a positive effect on the intention to revisit, tourist experience quality partially has a positive effect on visitor satisfaction, destination image partially has a positive effect on visitor satisfaction, and visitor satisfaction partially has a positive effect on the intention to revisit. Visitor satisfaction was found to mediate the relationship between tourist experience quality and the intention to revisit, while tourist satisfaction was found to mediate the relationship between destination image and the intention to revisit.
THE INFLUENCE OF PERCEIVED USEFULNESS, PERCEIVED EASE OF USE ON INTENTION IN USING SHOPEEPAY MEDIATED BY TRUST Pamungkas, Linda; Welsa, Henny; Hutami, Lusia Tria Hatmanti
Jurnal Perilaku dan Strategi Bisnis Vol. 11 No. 1 (2023): Februari
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/jpsb.v11i1.3233

Abstract

In this era of industry 4.0, the big impetus for the movement towards digital seems to appear in many aspects of life. This can be seen from the growth in online transactions, which has also driven the digitalization of the payment system. This research aims to determine the influence of perceived usefulness, perceived ease of use on usage intention of ShopeePay mediated by trust. This type of research is quantitative and processing using SPSS. The sample of this study refers to the population above which in its determination requires the following criteria: UST students, ShopeePay users; ShopeePay users as above use this e-wallet to pay for purchases at Shopee; and in the last few months have used ShopeePay to shop at Shopee at least 1 transaction. The analysis uses regression analysis, before the hypothesis test (t test) is carried out, the researcher performs a validation test, a reliability test, and a classical assumption test. The processing results prove that the five hypotheses have a significant effect. Based on the results of the Sobel test, trust is proven to mediate perceived usefulness on usage intentions and perceived ease of use on usage intentions. Electronic payment systems such as digital cash, debit or credit cards, and electronic wallets (e-wallets) have benefited consumers in conducting non-cash transactions. Advice for further research is expected to expand the results of this study by involving other variables in the form of moderating or other intervening variables.
PENGARUH INOVASI TEKNOLOGI TERHADAP KEPUASAN PENGGUNA DAN KINERJA PEMASARAN LELANG ONLINE: STUDI LITERATUR PADA PLATFORM LELANG DJKN Agung Nugroho, Erwin Hanggoro; Welsa, Henny; Fadillah, Muinah
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15223

Abstract

The auction sector has transformed with digital advancements, leading to the utilization of online platforms such as lelang.go.id, which is managed by the Directorate General of State Assets (DJKN) in Indonesia. This literature analysis seeks to examine the impact of technological innovation on user satisfaction and marketing performance of online auctions, specifically on the lelang.go.id platform. This study utilizes the Technology Acceptance Model (TAM) as the main theoretical framework and integrates the notion of perceived risk to investigate the impact of technical innovation on user perception, satisfaction, and marketing performance of online auctions. The findings from this literature review offer insights for DJKN and relevant stakeholders to improve the effectiveness of the lelang.go.id platform and enhance the user experience in online auctions.
Co-Authors Abdurahman Abdurrahman Agung Nugroho, Erwin Hanggoro Agus Dwi Cahya Agus Dwi Cahya Agus Dwi Cahyo Ahmad Suheri Ambar Lukitaningsih Amelia, Stephanie Armada, Armada Arohman Arohman Azie Aenun Nazib, M. Bayu Aprilianto Bernadetta Diansepti M Budi Setiawan Burhan Marwanto Cahya, Agus Dwi Dwi Cahyati, Ratih Nur Chandra Kirana, Kusuma David Setiawan Diansepti Maharani, Bernadetta Diki Ramadhan Dinda Dwi Jayanti Dwi Cahya, Agus Emil Salim Fadillah, Muinah Fahrurozi Ibnu Faiz Fajar Imam Ma&#039;aruf Fajarningrum, Ani Rizky Farhan Falah Fauzi, Latiffah Ulul Felinda Astuti Fernicko Meidyansyah Firmansah, Laila Nurul Galih Kristian Gendro Wiyono Gilang Purnama Putri Ho, Riska Sri Pertiwi Hutami, Lusia Tria Hatmani Hutami, Lusia Tria Hatmanti Ida Bagus Nyoman Udayana Ignatius Soni Kurniawan Ignatius Soni Kurniawan Ignatius Soni Kurniawan Ignatius Soni Kurniawan Irma wati Ishak genius oberio Jatiningsih, Alfiani Jayanti, Dinda Dwi Jodi Safutra Julfaturrahman, Julfaturrahman Kholiqun Nur Ramadhan Khusna Indah Wijayanti Kirana, Kusuma Candra Kristian, Galih Kurniasari Tripambudi Kurniawan, Risfan Nova Kusuma Chandra Kirana Kusuma Chandra Kirana Kusuma Chandra Kirana, Kusuma Chandra Lahura, Armando Lamere, Lukas Latifah Latifah Latiffah Ulul Fauzi Lisnaini, Ratna Lukas Lamere Lusia Tria Hatmanti Hutami M. Thomi Sirojudin Maharani, Bernadetta Diansepti Maharani, Bernedetta Diansepti Mar'un, Nurtrisnawati maratush sholihah Marella Festirari Sasangka Mar’atush Sholihah Mean, Paulus Mohammad Arief Baehaqi Muhamad Khoironi Muhammad Alfian Muinah Fadhilah Muinah Fadhilah Muinah Fadhilah, Muinah Nazura, Azatul Neneng Hardianti Nika Irawati Niken Lifi Pratika Nirma Nirma Nonik Kusuma Ningrum Nonik Kusuma Ningrum Nosya Hestina Wati Nur Dianah Oktamia Asri Ivo Pamungkas, Linda Paulus Mean Perdana, Wahyu Goesty Perdana Pratika, Niken Lifi Prawita, Dika Prayekti, Prayekti Pricilia Sinta Sakinda Purnama, Candra Kiki Putri Dwi Cahyani Putri Dwi Cahyani Putri Dwi Cahyani, Putri Dwi Putri Nugraheni Cahyaningsih Ratna Lisnaini Rejeki Sekar Dwifa Rejeki Sekar Dwifa Reni Suci Wahyuni Richardus Mosa Leke Risang Bagus Hastungkara Aji Risang Nagar Riyana Riyana Rohandi Mutaqin Sabrina, Dira Sandika Purnama Putri Sekar Dwifa, Rejeki Sekar Hapsari Selastri Niati Siahaan Sella Saputri Setyaji, Meirino Siti Malikhah Sodik, Muhammat Fajar Sofyan Nurcahyo SRI LESTARI Suharti Suharti Susanto Susanto Susanto Susanto Susanto Susanto Sutiyati Sutiyati* Syamsul Hadi Utama, Rizky Luhung Wadia Utami , Rahmah Esti Utami, Kesti Ayu Utami, Lusia Tria Hatmanti Vinda, Galuh Gian Wahyu Saputri, Febriani Widiya Saputri Wulandari, Destri Yase, Wayan Yarte Yudanto, Andreas Adri