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All Journal EkoBis ( Ekonomi & Bisnis ) Jurnal Manajemen Terapan dan Keuangan JBTI : Jurnal Bisnis : Teori dan Implementasi Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Manajemen Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika MANAJERIAL Kinerja: Jurnal Ekonomi dan Manajemen Akuntabel : Jurnal Ekonomi dan Keuangan Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi JURNAL MANAJEMEN Upajiwa Dewantara : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat J-MAS (Jurnal Manajemen dan Sains) Stability: Journal of Management and Business Jurnal Pendidikan Ekonomi (JURKAMI) EKUITAS (Jurnal Ekonomi dan Keuangan) EBBANK: Jurnal Ilmiah Bidang Ekonomi, Bisnis dan Perbankan Jurnal Perilaku dan Strategi Bisnis JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) TEMALI : Jurnal Pembangunan Sosial MANAJEMEN DEWANTARA Jurnal Ilmiah Edunomika (JIE) International Journal of Economics Development Research (IJEDR) Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Riset Bisnis dan Manajemen WIDYA MANAJEMEN Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ilmiah Manajemen Kesatuan MANDAR: Management Development and Applied Research Journal Jurnal Manajemen, Ekonomi, Keuangan dan Akuntansi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management and Bussines (JOMB) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) JURNAL ILMIAH GLOBAL EDUCATION Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Manajemen DIVERSIFIKASI Jurnal Kolaboratif Sains Journal Competency of Business Journal of Economy, Accounting and Management Science (JEAMS) Manajemen : Jurnal Ekonomi Journal of Comprehensive Science Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Eduvest - Journal of Universal Studies Jurnal Riset Ekonomi dan Akuntansi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi Proceeding of International Conference on Humanity Education and Society Economic: Journal Economic and Business Manajemen : Jurnal Ekonomi Journal of Ekonomics, Finance, and Management Studies

Henny Welsa

Universitas Sarjanawijaya Tamansiswa

Author-ID : 2548849

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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PENGARUH ELECTRONIC WORD OF MOUTH DAN CELEBRITY ENDORSMENT TERHADAP PURCHASE INTENTION DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING Jayanti, Dinda Dwi; Welsa, Henny; Cahyani, Putri Dwi

Publisher :

This study aims to determine: (1) the effect of electronic word of mouth on brand image, (2) the influence of celebrity endorsment on brand image, (3) the effect of electronic word of mouth on purchase intention, the effect of celebrity endorsment on purchase intention, (5) the effect of brand image on purchase intention (6) the effect of electronic word of mouth on purchase intention with brand image as an intervening variable, (7) the influence of celebrity endorsement on purchase intention with brand image as an intervening variable case in users of naava green skin care products in Yogyakarta Branch . This research uses a quantitative approach by collecting data through questionnaires. The population in this study were users of naava green skin care products in Yogyakarta Branch. The sampling technique uses a non probability sampling method that is purposive sampling. The sample was 115 respondents with data collection techniques using a questionnaire. Data analysis techniques in this study used descriptive analysis techniques, multiple linear regression and multiple test.

PENGARUH BEAUTY VLOGGER DAN BRAND IMAGE TERHADAP PURCHASE DECISION MELALUI PURCHASE INTENTION Pratika, Niken Lifi; Welsa, Henny; Cahyani, Putri Dwi

Publisher :

Tujuan dari penelitian ini adalah untuk mendeskripsikan (1) pengaruh beauty vlogger terhadap purchase intention (2) pengaruh brand image terhadap purchase intention (3) pengaruh beauty vlogger terhadap purchase decision(4) pengaruh brand image terhadap purchase decision (5) pengaruh purchase intention terhadap purchase decision (6) pengaruh brand image terhadap purchase decision melalui purchase intention (7) pengaruh beauty vlogger terhadap purchase decision melalui purchase intention studi kasus pada produk emina di Kota Yogyakarta. Dalam penelitian ini jumlah populasi adalah 116 orang pengguna produk Emina di Kota Yogyakarta. Metode pengumpulan data menggunakan metode kuesioner, sedangkan teknik uji t dan asumsi klasik yang terdiri dari uji multikolinieritas, uji normalitas dan uji heteroskedastisitas.

ANALISIS SWOT DAN AHP SEBAGAI ACUAN STRATEGI OPTIMASI STUDENT BODY Gendro Wiyono; Henny Welsa; Prayekti Prayekti
Jurnal Riset Bisnis dan Manajemen Vol. 12 No. 1 (2019): Edisi Februari
Publisher : Faculty of Economic and Business, University of Pasundan

The purpose of this research is to find out how to build competitive strategy of higher education institution, and also to know the preference of students to make their choice in a college. The research method applied mix method that is the combination of quantitative and qualitative methods. The sample uses informant validated by 72 respondents. The analysis technique used in this research is SWOT method, with Cochran Q Test technique to test the SWOT identification perception similarity. To know student preference, this research uses Analytic Hierarchy Process (AHP) method. The results of this reseach showed that the position of the institution in the SWOT quadrant is already being known, also known the segmentation of students with different preferences. Implications of the findings of this research showed that: First, the development of strategies should take account of the quadrant positions; second, using the findings of student preferences for each segmentation as a basis for developing appropriate marketing strategies for each segmentation.

Pengaruh Citra Merek dan Kepercayaan Terhadap Keputusan Pembeliandengan Word Of Mouth Sebagai Variabel Intervening Pada Pengguna Gojek (Studi Pada Mahasiswa Di Yogyakarta) Jatiningsih, Alfiani; Welsa, Henny; Cahyani, Putri Dwi
Jurnal Manajemen DIVERSIFIKASI Vol. 2 No. 1 (2022)
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v2i1.656

The research objective was to determine the effect of brand image, trust influencing purchase decision with word of mouth as an intervening variable in Gojek’s online transportation service. The population in this study of student in Yogyakarta who became Gojek consumers, with a total sample of 100 students. This study uses multiple linear regression analysis techniques in data processing where this technique is used to estimate the value of the dependent variable by using more than one independent variable. The results of the analysis found that there were; (1) Brand image has no significant effect on word of mouth, (2) Trust has a positive and significant effect on word of mouth, (3) Brand image has a positive and significant effect on purchasing decisions, (4) Trust does not have a positive and significant effect on purchasing decisions, (5) Word of mouth has a positive and significant effect on purchasing decisions. In the F test, the value is 31,614 with a significance of 0,000 < 0,05 , so brand image and trust simultaneously affect word of mouth. In the F test, it was obtained a value of 30,434 with a significance of 0,000 < 0,05, so the brand image, trust and word of mouth simultaneously had an effect on purchasing decisions.

Pengaruh E-Wom Dan Kepercayaan (Trust) Terhadap Keputusan Pembelian Dengan Minat Beli (Purchase Intention) Sebagai Variabel Intervening (Studi Kasus Pada Pengunjung Monokrom Store Yogyakarta) Utami, Kesti Ayu; Welsa, Henny; Maharani, Bernadetta Diansepti
Jurnal Manajemen DIVERSIFIKASI Vol. 2 No. 2 (2022): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v2i2.710

The purpose of research into the influence of e-wom and trust affected the purchasing decision with interest in buying a variable intering in Monokrom Store Yogyakarta. The population in this study of Monokrom Store in yogyakarta, with a total of 120 respondents. Data collection methods use the questionnaire method distributed using the Accidental Purposive Sampling Technique. Research shows; (1) e-wom has a positive and significant impact on purchasing intentions, (2) trust has a positive and significant impact on purchasing intentions, (3) e-wom does not have a positive and significant impact on purchase decisions, (4) trust has a positive and significant impact on purchasing decisions, (5) the purchase intention has a positive and significant impact on purchasing decisions. In the test F acquired a value of 64.696 with significant 0,000 < 0.05 therefore e-wom and trust simultaneously affected the interest of the purchase. In the F test produced a value of 52.399 with the significance of 0,000 0.05 hence e-wom, trust and interest buying simultaneously affected the decision of the purchase.

Analisis Lokasi, Persepsi Konsumen Dan Kualitas Pelayanan Terhadap Loyalitas Konsumen Pada Chanet Babarsari Yogyakarta Lahura, Armando; Welsa, Henny; Maharani, Bernadetta Diansepti
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 1 (2023): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i1.1453

AbstractThis study aims to determine (1) the effect of location on consumer loyalty (2) the effect ofconsumer perception on consumer loyalty (3) the effect of service quality on consumer loyalty.The sample in this study were 150 consumers of Chanet Babarsari Yogyakarta who had used theservices of the cafe Chanet Babarsari Yogyakarta. The data collection method used aquestionnaire method which was distributed with the Accidental Purposive Sampling technique.In this study using Data Quality Test, Classical Assumption Test, and Multiple Regression Test.The results of this study indicate (1) there is a positive and significant influence of Location onConsumer Loyalty (2) there is a positive and significant effect of Consumer Perception onConsumer Loyalty (3) there is a positive and significant influence on Service Quality onConsumer Loyalty.Keywords: Location, Consumer Perception, Service Quality and Consumer Loyalty.

Analisis Pengaruh Budaya Organisasi, Komitmen Afektif, Lingkungan Kerja Terhadap Kinerja Karyawan Dengan Motivasi Sebagai Variabel Mediasi (Studi Kasus Pada Pusat Oleh-Oleh Jogja Pasaraya Dan Batik Adikusumo Malioboro) Vinda, Galuh Gian; Welsa, Henny; Kirana, Kusuma Candra
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 2 (2023): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i2.3910

This study aims to analyze the relationship between organizational culture, affective commitment, work environment on employee performance with motivation as an intervening variable. This research method uses descriptive quantitative by using primary data obtained from distributing questionnaires. In this study, using the census technique, where all populations are taken, each population has the same opportunity to be sampled. The number of samples taken in this study were 90 questionnaires. Data were analyzed using SPSS and Smart PLS. The results showed that organizational culture had a positive and significant effect on motivation with a significance level of 0.000 <0.05, so hypothesis I was accepted. Affective commitment has a positive and significant effect on motivation with a significance level of 0.030 <0.05, so hypothesis II is accepted. The work environment has no positive and significant effect on employee performance with a significance level of 0.093 > 0.05, so hypothesis III is rejected. Motivation has no positive and significant effect on employee performance with a significance level of 0.379 > 0.05, so hypothesis IV is rejected. Organizational culture has a positive and significant effect on employee performance with a significance level of 0.000 <0.05 (p<0.05), so hypothesis V is accepted. affective commitment has no positive and significant effect with a significance level of 0.081 > 0.05, so the hypothesis in VI is rejected. The work environment has no positive and significant effect on employee performance with a significance level of 0.676 > 0.05, so hypothesis VII is rejected. Organizational culture on employee performance with motivation as an intervening variable with a significance level of Z score 0.83 < 1.96, then hypothesis VIII is rejected. Affective commitment to employee performance with motivation as an intervening variable with a significance level of Z score 0.57> 1.96 then hypothesis IX is rejected. Work environment on employee performance with motivation as an intervening variable with a significance level of Z score 0.69> 1.96 then hypothesis X is rejected.

Pengaruh Kualitas Layanan Dan Nilai Yang Dirasakan Peserta Terhadap Kepuasan Peserta Dengan Kepercayaan Sebagai Variabel Mediasi Pada Pt Taspen (Persero) Kantor Cabang Yogyakarta M. Thomi Sirojudin; Henny Welsa; Nonik Kusuma Ningrum
Jurnal Riset Ekonomi dan Akuntansi Vol. 1 No. 3 (2023): September : JURNAL RISET EKONOMI DAN AKUNTANSI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrea-itb.v1i3.695

This study aims to examine and analyze the influence of service quality and perceived value of participants on participant satisfaction with trust as a mediating variable. This research was conducted at the company PT Savings Fund and Civil Servant Insurance or PT. TASPEN (Persero) Yogyakarta Branch Office. Data collection was carried out using a questionnaire that was given in person and online to recipients of civil servant pensions who had entered retirement from 2021 to 2022. The number of research samples was 120 samples. The analysis tool used was multiple linear regression with the help of SPSS 16 software. The results showed that the service quality variable had a positive and significant effect on trust, the value felt by participants had a positive and significant effect on trust, service quality had a positive and significant effect on participant satisfaction, score perceived by participants has a positive and significant effect on participant satisfaction, participant trust has a positive and significant effect on participant satisfaction. Furthermore, participants' trust was not able to mediate the effect of service quality on participant satisfaction, but participants' trust was able to mediate the effect of participants' perceived values on participant satisfaction

PENGARUH DIGITAL MARKERTING DAN SOCIAL MEDIA INFLUENCER TERHADAP NIAT BELI PRODUK SEPATU COMPASS MELALUI CUSTOMER ONLINE REVIEW SEBAGAI VARIABEL INTERVENING Welsa, Henny; Yase, Wayan Yarte; Maharani, Bernedetta Diansepti
Jurnal Manajemen Terapan dan Keuangan Vol. 13 No. 03 (2024): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v13i03.32424

Penelitian ini bertujuan untuk mengetahui pengaruh variabel digital marketing dan social media influencer terhadap niat beli melalui customer online review sebagai variabel intervening terhadap konsumen yang memiliki dan mengenal produk sepatu Compass di Yogyakarta. Penelitian ini menggunakan metode kuntitatif. Populasi digunakan dalam penelitian ini adalah pemilik atau konsumen yang mengenal merek sepatu Compass. Metode pengambilan sampel dalam penelitian ini adalah nonprobability sampling dengan menggunakan teknik purposive sampling, data dalam penelitian ini adalah primer dengan penyebaran melalui googleform secara online terhadap responden. sasaran penelitiannya adalah konsumen yang menggunakan atau mengenal merek sepatu Compass. Hasil dari penelitian yang di uji menggunakan IBM SPSS Statistics 25 pada uji hipotesis yaitu uji t, ditemukan dalam penelitian ini menunjukkan bahwa digital marketing tidak berpengaruh terhadap niat beli, social media influencer berpengaruh terhadap niat beli, digital marketing berpengaruh terhadap customer online review, social media influencer tidak berpengaruh terhadap customer online review, customer online review berpengaruh terhadap niat beli dan pada uji sobel persamaan 2 customer online review tidak dapat berperan sebagai variabel mediasi antara social media influencer terhadap niat beli.

PENGARUH TRUST, PRIVACY, DAN QUALITY OF SERVICE TERHADAP KEBERHASILAN E-CRM MELALUI CUSTOMER SATISFACTION PADA PENGGUNAAN E-WALLET Perdana, Wahyu Goesty Perdana; Welsa, Henny; Ningrum, Nonik Kusuma
Jurnal Ilmiah Ekonomi Dan Bisnis Vol. 21 No. 1 (2024)
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jieb.v21i1.18007

E-wallet is a popular payment system in society due to technological advancements causing disruption. This research was conducted to study the success of E-CRM (Electronic Customer Relationship Management) among e-wallet users in terms of Trust, Privacy, and Quality of Service, with Customer Satisfaction as a mediating variable. This study employed a quantitative method with a sample size of 190 respondents. Data were tested through descriptive analysis and multiple linear regression. Findings revealed that Trust does not have a relationship with E-CRM. Service quality and privacy influence E-CRM, where all three variables trust, privacy, and quality of service have a significantly positive impact on customer satisfaction. This research provides information regarding the influence of trust, privacy, and service quality on the success of E-CRM systems through customer satisfaction in using e-wallets. It is highly valuable and can be considered for the implementation of E-CRM

Co-Authors Agung Nugroho, Erwin Hanggoro Agus Dwi Cahya Agus Dwi Cahya Agus Dwi Cahyo Ahmad Suheri Ambar Lukitaningsih Amelia, Stephanie Ariyanto Ariyanto Armada, Armada Arohman Arohman Azie Aenun Nazib, M. Bayu Aprilianto Bernadetta Diansepti M Budi Setiawan Burhan Marwanto Cahya, Agus Dwi Dwi Cahyati, Ratih Nur Chandra Kirana, Kusuma David Setiawan Detuage, Nuraisyah Vilda Agustin Diansepti Maharani, Bernadetta Diki Ramadhan Dinda Dwi Jayanti Dwi Cahya, Agus Emil Salim Fadillah, Muinah Fahrurozi Ibnu Faiz Fajar Imam Ma'aruf Fajarningrum, Ani Rizky Farhan Falah Fauzi, Latiffah Ulul Felinda Astuti Fernicko Meidyansyah Firmansah, Laila Nurul Galih Kristian Gendro Wiyono Gilang Purnama Putri Ho, Riska Sri Pertiwi Hutami, Lusia Tria Hatmani Hutami, Lusia Tria Hatmanti Ida Bagus Nyoman Udayana Ignatius Soni Kurniawan Ignatius Soni Kurniawan Ignatius Soni Kurniawan Ignatius Soni Kurniawan Irma wati Ishak genius oberio Jatiningsih, Alfiani Jayanti, Dinda Dwi Jodi Safutra Julfaturrahman, Julfaturrahman Kholiqun Nur Ramadhan Khusna Indah Wijayanti Kirana, Kusuma Candra Kristian, Galih Kurniasari Tripambudi Kurniawan, Risfan Nova Kusuma Chandra Kirana Kusuma Chandra Kirana Kusuma Chandra Kirana, Kusuma Chandra Lahura, Armando Lamere, Lukas Latifah Latifah Latiffah Ulul Fauzi Lisnaini, Ratna Lukas Lamere Lusia Tria Hatmanti Hutami M. Thomi Sirojudin Maharani, Bernadetta Diansepti Maharani, Bernedetta Diansepti Mar'un, Nurtrisnawati maratush sholihah Marella Festirari Sasangka Mar’atush Sholihah Mean, Paulus Mohammad Arief Baehaqi Muhamad Khoironi Muhammad Alfian Muinah Fadhilah Muinah Fadhilah Muinah Fadhilah, Muinah Neneng Hardianti Nika Irawati Niken Lifi Pratika Nirma Nirma Nonik Kusuma Ningrum Nonik Kusuma Ningrum Nosya Hestina Wati Nur Dianah Oktamia Asri Ivo Pamungkas, Linda Paulus Mean Perdana, Wahyu Goesty Perdana Pratika, Niken Lifi Prawita, Dika Prayekti, Prayekti Pricilia Sinta Sakinda Purnama, Candra Kiki Putri Dwi Cahyani Putri Dwi Cahyani Putri Dwi Cahyani, Putri Dwi Putri Nugraheni Cahyaningsih Ratna Lisnaini Rejeki Sekar Dwifa Rejeki Sekar Dwifa Reni Suci Wahyuni Richardus Mosa Leke Risang Bagus Hastungkara Aji Risang Nagar Riyana Riyana Rohandi Mutaqin Sabrina, Dira Sandika Purnama Putri Sekar Dwifa, Rejeki Sekar Hapsari Selastri Niati Siahaan Sella Saputri Setyaji, Meirino Siti Malikhah Sodik, Muhammat Fajar Sofyan Nurcahyo SRI LESTARI Suharti Suharti Susanto Susanto Susanto Susanto Susanto Susanto Sutiyati Sutiyati* Syamsul Hadi Utama, Rizky Luhung Wadia Utami , Rahmah Esti Utami, Kesti Ayu Utami, Lusia Tria Hatmanti Vinda, Galuh Gian Wahyu Saputri, Febriani Widiya Saputri Wulandari, Destri Yase, Wayan Yarte Yudanto, Andreas Adri

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