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All Journal EkoBis ( Ekonomi & Bisnis ) Jurnal Manajemen Terapan dan Keuangan JBTI : Jurnal Bisnis : Teori dan Implementasi Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Manajemen Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika MANAJERIAL JURNAL MANAJEMEN MOTIVASI Kinerja: Jurnal Ekonomi dan Manajemen Akuntabel : Jurnal Ekonomi dan Keuangan Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi JURNAL MANAJEMEN Upajiwa Dewantara : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat J-MAS (Jurnal Manajemen dan Sains) Stability: Journal of Management and Business Jurnal Pendidikan Ekonomi (JURKAMI) Jurnal Samudra Ekonomi dan Bisnis EKUITAS (Jurnal Ekonomi dan Keuangan) EBBANK: Jurnal Ilmiah Bidang Ekonomi, Bisnis dan Perbankan Jurnal Perilaku dan Strategi Bisnis JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) TEMALI : Jurnal Pembangunan Sosial MANAJEMEN DEWANTARA Jurnal Ilmiah Edunomika (JIE) International Journal of Economics Development Research (IJEDR) Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Riset Bisnis dan Manajemen WIDYA MANAJEMEN Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ilmiah Manajemen Kesatuan MANDAR: Management Development and Applied Research Journal Jurnal Manajemen, Ekonomi, Keuangan dan Akuntansi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management and Bussines (JOMB) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) JURNAL ILMIAH GLOBAL EDUCATION Jurnal Manajemen DIVERSIFIKASI Jurnal Kolaboratif Sains Journal Competency of Business Journal of Economy, Accounting and Management Science (JEAMS) Journal of Comprehensive Science Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Eduvest - Journal of Universal Studies Jurnal Riset Ekonomi dan Akuntansi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi Proceeding of International Conference on Humanity Education and Society Economic: Journal Economic and Business Manajemen : Jurnal Ekonomi Journal of Ekonomics, Finance, and Management Studies
Henny Welsa
Universitas Sarjanawijaya Tamansiswa
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Pengaruh Citra Merek dan Kepercayaan Terhadap Keputusan Pembeliandengan Word Of Mouth Sebagai Variabel Intervening Pada Pengguna Gojek (Studi Pada Mahasiswa Di Yogyakarta) Jatiningsih, Alfiani; Welsa, Henny; Cahyani, Putri Dwi
Jurnal Manajemen DIVERSIFIKASI Vol. 2 No. 1 (2022)
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v2i1.656

Abstract

The research objective was to determine the effect of brand image, trust influencing purchase decision with word of mouth as an intervening variable in Gojek’s online transportation service. The population in this study of student in Yogyakarta who became Gojek consumers, with a total sample of 100 students. This study uses multiple linear regression analysis techniques in data processing where this technique is used to estimate the value of the dependent variable by using more than one independent variable. The results of the analysis found that there were; (1) Brand image has no significant effect on word of mouth, (2) Trust has a positive and significant effect on word of mouth, (3) Brand image has a positive and significant effect on purchasing decisions, (4) Trust does not have a positive and significant effect on purchasing decisions, (5) Word of mouth has a positive and significant effect on purchasing decisions. In the F test, the value is 31,614 with a significance of 0,000 < 0,05 , so brand image and trust simultaneously affect word of mouth. In the F test, it was obtained a value of 30,434 with a significance of 0,000 < 0,05, so the brand image, trust and word of mouth simultaneously had an effect on purchasing decisions.
Pengaruh E-Wom Dan Kepercayaan (Trust) Terhadap Keputusan Pembelian Dengan Minat Beli (Purchase Intention) Sebagai Variabel Intervening (Studi Kasus Pada Pengunjung Monokrom Store Yogyakarta) Utami, Kesti Ayu; Welsa, Henny; Maharani, Bernadetta Diansepti
Jurnal Manajemen DIVERSIFIKASI Vol. 2 No. 2 (2022): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v2i2.710

Abstract

The purpose of research into the influence of e-wom and trust affected the purchasing decision with interest in buying a variable intering in Monokrom Store Yogyakarta. The population in this study of Monokrom Store in yogyakarta, with a total of 120 respondents. Data collection methods use the questionnaire method distributed using the Accidental Purposive Sampling Technique. Research shows; (1) e-wom has a positive and significant impact on purchasing intentions, (2) trust has a positive and significant impact on purchasing intentions, (3) e-wom does not have a positive and significant impact on purchase decisions, (4) trust has a positive and significant impact on purchasing decisions, (5) the purchase intention has a positive and significant impact on purchasing decisions. In the test F acquired a value of 64.696 with significant 0,000 < 0.05 therefore e-wom and trust simultaneously affected the interest of the purchase. In the F test produced a value of 52.399 with the significance of 0,000 0.05 hence e-wom, trust and interest buying simultaneously affected the decision of the purchase.
Analisis Lokasi, Persepsi Konsumen Dan Kualitas Pelayanan Terhadap Loyalitas Konsumen Pada Chanet Babarsari Yogyakarta Lahura, Armando; Welsa, Henny; Maharani, Bernadetta Diansepti
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 1 (2023): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i1.1453

Abstract

AbstractThis study aims to determine (1) the effect of location on consumer loyalty (2) the effect ofconsumer perception on consumer loyalty (3) the effect of service quality on consumer loyalty.The sample in this study were 150 consumers of Chanet Babarsari Yogyakarta who had used theservices of the cafe Chanet Babarsari Yogyakarta. The data collection method used aquestionnaire method which was distributed with the Accidental Purposive Sampling technique.In this study using Data Quality Test, Classical Assumption Test, and Multiple Regression Test.The results of this study indicate (1) there is a positive and significant influence of Location onConsumer Loyalty (2) there is a positive and significant effect of Consumer Perception onConsumer Loyalty (3) there is a positive and significant influence on Service Quality onConsumer Loyalty.Keywords: Location, Consumer Perception, Service Quality and Consumer Loyalty.
Analisis Pengaruh Budaya Organisasi, Komitmen Afektif, Lingkungan Kerja Terhadap Kinerja Karyawan Dengan Motivasi Sebagai Variabel Mediasi (Studi Kasus Pada Pusat Oleh-Oleh Jogja Pasaraya Dan Batik Adikusumo Malioboro) Vinda, Galuh Gian; Welsa, Henny; Kirana, Kusuma Candra
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 2 (2023): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i2.3910

Abstract

This study aims to analyze the relationship between organizational culture, affective commitment, work environment on employee performance with motivation as an intervening variable. This research method uses descriptive quantitative by using primary data obtained from distributing questionnaires. In this study, using the census technique, where all populations are taken, each population has the same opportunity to be sampled. The number of samples taken in this study were 90 questionnaires. Data were analyzed using SPSS and Smart PLS. The results showed that organizational culture had a positive and significant effect on motivation with a significance level of 0.000 <0.05, so hypothesis I was accepted. Affective commitment has a positive and significant effect on motivation with a significance level of 0.030 <0.05, so hypothesis II is accepted. The work environment has no positive and significant effect on employee performance with a significance level of 0.093 > 0.05, so hypothesis III is rejected. Motivation has no positive and significant effect on employee performance with a significance level of 0.379 > 0.05, so hypothesis IV is rejected. Organizational culture has a positive and significant effect on employee performance with a significance level of 0.000 <0.05 (p<0.05), so hypothesis V is accepted. affective commitment has no positive and significant effect with a significance level of 0.081 > 0.05, so the hypothesis in VI is rejected. The work environment has no positive and significant effect on employee performance with a significance level of 0.676 > 0.05, so hypothesis VII is rejected. Organizational culture on employee performance with motivation as an intervening variable with a significance level of Z score 0.83 < 1.96, then hypothesis VIII is rejected. Affective commitment to employee performance with motivation as an intervening variable with a significance level of Z score 0.57> 1.96 then hypothesis IX is rejected. Work environment on employee performance with motivation as an intervening variable with a significance level of Z score 0.69> 1.96 then hypothesis X is rejected.
Pengaruh Kualitas Layanan Dan Nilai Yang Dirasakan Peserta Terhadap Kepuasan Peserta Dengan Kepercayaan Sebagai Variabel Mediasi Pada Pt Taspen (Persero) Kantor Cabang Yogyakarta M. Thomi Sirojudin; Henny Welsa; Nonik Kusuma Ningrum
Jurnal Riset Ekonomi dan Akuntansi Vol. 1 No. 3 (2023): September : JURNAL RISET EKONOMI DAN AKUNTANSI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrea-itb.v1i3.695

Abstract

This study aims to examine and analyze the influence of service quality and perceived value of participants on participant satisfaction with trust as a mediating variable. This research was conducted at the company PT Savings Fund and Civil Servant Insurance or PT. TASPEN (Persero) Yogyakarta Branch Office. Data collection was carried out using a questionnaire that was given in person and online to recipients of civil servant pensions who had entered retirement from 2021 to 2022. The number of research samples was 120 samples. The analysis tool used was multiple linear regression with the help of SPSS 16 software. The results showed that the service quality variable had a positive and significant effect on trust, the value felt by participants had a positive and significant effect on trust, service quality had a positive and significant effect on participant satisfaction, score perceived by participants has a positive and significant effect on participant satisfaction, participant trust has a positive and significant effect on participant satisfaction. Furthermore, participants' trust was not able to mediate the effect of service quality on participant satisfaction, but participants' trust was able to mediate the effect of participants' perceived values ​​on participant satisfaction
PENGARUH DIGITAL MARKERTING DAN SOCIAL MEDIA INFLUENCER TERHADAP NIAT BELI PRODUK SEPATU COMPASS MELALUI CUSTOMER ONLINE REVIEW SEBAGAI VARIABEL INTERVENING Welsa, Henny; Yase, Wayan Yarte; Maharani, Bernedetta Diansepti
Jurnal Manajemen Terapan dan Keuangan Vol. 13 No. 03 (2024): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v13i03.32424

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh variabel digital marketing dan social media influencer terhadap niat beli melalui customer online review sebagai variabel intervening terhadap konsumen yang memiliki dan mengenal produk sepatu Compass di Yogyakarta. Penelitian ini menggunakan metode kuntitatif. Populasi digunakan dalam penelitian ini adalah pemilik atau konsumen yang mengenal merek sepatu Compass. Metode pengambilan sampel dalam penelitian ini adalah nonprobability sampling dengan menggunakan teknik purposive sampling, data dalam penelitian ini adalah primer dengan penyebaran melalui googleform secara online terhadap responden. sasaran penelitiannya adalah konsumen yang menggunakan atau mengenal merek sepatu Compass. Hasil dari penelitian yang di uji menggunakan IBM SPSS Statistics 25 pada uji hipotesis yaitu uji t, ditemukan dalam penelitian ini menunjukkan bahwa digital marketing tidak berpengaruh terhadap niat beli, social media influencer berpengaruh terhadap niat beli, digital marketing berpengaruh terhadap customer online review, social media influencer tidak berpengaruh terhadap customer online review, customer online review berpengaruh terhadap niat beli dan pada uji sobel persamaan 2 customer online review tidak dapat berperan sebagai variabel mediasi antara social media influencer terhadap niat beli.
PENGARUH TRUST, PRIVACY, DAN QUALITY OF SERVICE TERHADAP KEBERHASILAN E-CRM MELALUI CUSTOMER SATISFACTION PADA PENGGUNAAN E-WALLET Perdana, Wahyu Goesty Perdana; Welsa, Henny; Ningrum, Nonik Kusuma
Jurnal Ilmiah Ekonomi Dan Bisnis Vol. 21 No. 1 (2024)
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jieb.v21i1.18007

Abstract

E-wallet is a popular payment system in society due to technological advancements causing disruption. This research was conducted to study the success of E-CRM (Electronic Customer Relationship Management) among e-wallet users in terms of Trust, Privacy, and Quality of Service, with Customer Satisfaction as a mediating variable. This study employed a quantitative method with a sample size of 190 respondents. Data were tested through descriptive analysis and multiple linear regression. Findings revealed that Trust does not have a relationship with E-CRM. Service quality and privacy influence E-CRM, where all three variables trust, privacy, and quality of service have a significantly positive impact on customer satisfaction. This research provides information regarding the influence of trust, privacy, and service quality on the success of E-CRM systems through customer satisfaction in using e-wallets. It is highly valuable and can be considered for the implementation of E-CRM
The Effect of Social Media Marketing and Product Quality on Purchasing Decisions Through Purchase Interest Sabrina, Dira; Welsa, Henny; Cahya, Agus Dwi Dwi
Jurnal Ekonomi dan Bisnis Vol 25, No 1 (2024): JURNAL EKONOMI DAN BISNIS
Publisher : Department of Management, Faculty of Economics, Universitas Islam Sutan Agung, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ekobis.25.1.109-123

Abstract

Scarlett Whitening products are a top choice for women due to their affordability and availability in various beauty stores. The company is smart in utilizing social media marketing to be an effective strategy in advertising products to the modern era that relies on technology. Population in the study were users of Scarlett Whitening products in the Management Study Program of Sarjanawiyata Tamansiswa University. Method used in the research is quantitative, by distributing Google Form questionnaires to 100 respondents. The analysis conducted by classical assumption test and multiple linear regression using SPSS 20.0. The results showed that social media marketing and product quality have a significant positive impact on purchase intention. However, social media marketing does not significantly affect purchasing decisions, but purchasing decisions are significantly positively influenced by product quality. Purchase intention acts as a significant mediator between purchasing decisions, social media marketing, and product quality.
PENGARUH KUALITAS DAN INOVASI TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK BATRISYIA DENGAN VARIABEL INTERVENING MINAT BELI Nirma, Nirma; Welsa, Henny; Hutami, Lusia Tria Hatmanti
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 8, No 3 (2023): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v8i3.2931

Abstract

The evolution of contemporary market conditions has had numerous significant impacts on the cosmetics sector, particularly Indonesia. The cosmetics sector has seen economic and socio-cultural advancement, as well as changes in lifestyle, resulting in the emergence of a wide variety of beauty products. The purpose of this study is to identify the elements that influence purchase decisions for Batrisyia Herbal Beauty Products in Yogyakarta. This study employs quantitative research methods, with a population of 100 Batrisyia product users serving as the research sample. The research data is based on primary data gathered via a questionnaire. Data Quality Test employs validity and reliability tests. Data Analysis Methods Using Classical Assumption Tests and Multiple Linear Regression Analysis. In this study, the F and t tests, coefficient of determination tests, and Sobel tests were used. Based on the results of the data analysis, Product quality positively and significantly influences purchasing interest; Product innovation does not significantly affect purchasing interest; Product quality positively and significantly influences purchasing decisions; Product interest positively and significantly influences purchasing decisions
Pengaruh Brand Ambassador Dan Brand Image Terhadap Keputusan Pembelian Dengan Trustworthiness Sebagai Variabel Intervening Kristian, Galih; Welsa, Henny; Udayana, Ida Bagus Nyoman
Jurnal Ilmiah Manajemen Kesatuan Vol. 9 No. 3 (2021): JIMKES Edisi Desember 2021
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v9i3.570

Abstract

This study aims to determine the effect of brand ambassador and brand image on purchasing decisions with trustworthiness as an intervening variable in the Yogyakarta Starcross distribution. the type of research used in this research is descriptive quantitative. The population used is the customer of the Starcross Yogyakarta distribution as many as 100 people. The sample used in this study is 100 customers using the sampling technique used is non-probability sampling using a data collection method using a questionnaire. The data analysis technique in this study used multiple linear regression. Based on the results of this study, brand ambassadors have a significant positive effect on purchasing decisions, brand image has a significant positive effect on purchasing decisions, brand ambassadors have a significant positive effect on trustworthiness, brand image has a significant positive effect on trustworthiness, trustworthiness has a significant positive effect on purchasing decisions. In this case, trustworthiness as an intervening variable is able to mediate the relationship between brand ambassadors on purchasing decisions, and brand image on purchasing decisions.
Co-Authors Abdurahman Abdurrahman Agung Nugroho, Erwin Hanggoro Agus Dwi Cahya Agus Dwi Cahyo Ahmad Suheri Ambar Lukitaningsih Amelia, Stephanie Armada, Armada Arohman Arohman Azie Aenun Nazib, M. Bayu Aprilianto Bernadetta Diansepti M Budi Setiawan Burhan Marwanto Cahya, Agus Dwi Dwi Cahyati, Ratih Nur Chandra Kirana, Kusuma David Setiawan Diansepti Maharani, Bernadetta Diki Ramadhan Dinda Dwi Jayanti Dwi Cahya, Agus Dwi Cahyani, Putri Emil Salim Fadillah, Muinah Fahrurozi Ibnu Faiz Fajar Imam Ma&#039;aruf Fajarningrum, Ani Rizky Farhan Falah Fauzi, Latiffah Ulul Felinda Astuti Fernicko Meidyansyah Firmansah, Laila Nurul Galih Kristian Gendro Wiyono Gilang Purnama Putri Ho, Riska Sri Pertiwi Hutami, Lusia Tria Hatmani Hutami, Lusia Tria Hatmanti Ida Bagus Nyoman Udayana Ignatius Soni Kurniawan Ignatius Soni Kurniawan Ignatius Soni Kurniawan Ignatius Soni Kurniawan Irma wati Ishak genius oberio Jatiningsih, Alfiani Jayanti, Dinda Dwi Jodi Safutra Julfaturrahman, Julfaturrahman Kholiqun Nur Ramadhan Khusna Indah Wijayanti Kirana, Kusuma Candra Kon, Iknasius Kristian, Galih Kurniasari Tripambudi Kurniasari, Riza Kurniawan, Risfan Nova Kusuma Chandra Kirana Kusuma Chandra Kirana Kusuma Chandra Kirana, Kusuma Chandra Lahura, Armando Lamere, Lukas Latifah Latifah Latiffah Ulul Fauzi Lisnaini, Ratna Lukas Lamere Lusia Tria Hatmanti Hutami M. Thomi Sirojudin Maharani, Bernadetta Diansepti Maharani, Bernedetta Diansepti Mar'un, Nurtrisnawati maratush sholihah Marella Festirari Sasangka Mar’atush Sholihah Mean, Paulus Mohammad Arief Baehaqi Muhamad Khoironi Muhammad Alfian Muinah Fadhilah Muinah Fadhilah Muinah Fadhilah, Muinah Nazura, Azatul Neneng Hardianti Nika Irawati Niken Lifi Pratika Nirma Nirma Nonik Kusuma Ningrum Nonik Kusuma Ningrum Nosya Hestina Wati Nur Dianah Oktamia Asri Ivo Pamungkas, Linda Paulus Mean Perdana, Wahyu Goesty Perdana Pratika, Niken Lifi Prawita, Dika Prayekti, Prayekti Pricilia Sinta Sakinda Purnama, Candra Kiki Putri Dwi Cahyani Putri Dwi Cahyani Putri Dwi Cahyani, Putri Dwi Putri Nugraheni Cahyaningsih Ratna Lisnaini Rejeki Sekar Dwifa Reni Suci Wahyuni Richardus Mosa Leke Risang Bagus Hastungkara Aji Risang Nagar Riyana Riyana Rohandi Mutaqin Sabrina, Dira Sandika Purnama Putri Saputri, Sella Sekar Dwifa, Rejeki Sekar Hapsari Selastri Niati Siahaan Setyaji, Meirino Siswahyudianto Siti Malikhah Sodik, Muhammat Fajar Sofyan Nurcahyo Suharti Suharti Susanto Susanto Susanto Susanto Susanto Susanto Sutiyati Sutiyati* Syamsul Hadi Utama, Rizky Luhung Wadia Utami , Rahmah Esti Utami, Kesti Ayu Utami, Lusia Tria Hatmanti Vinda, Galuh Gian Wahyu Saputri, Febriani Widiya Saputri Wulandari, Destri Yase, Wayan Yarte Yudanto, Andreas Adri