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All Journal EkoBis ( Ekonomi & Bisnis ) Jurnal Manajemen Terapan dan Keuangan JBTI : Jurnal Bisnis : Teori dan Implementasi Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Manajemen Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika MANAJERIAL Kinerja: Jurnal Ekonomi dan Manajemen Akuntabel : Jurnal Ekonomi dan Keuangan Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi JURNAL MANAJEMEN Upajiwa Dewantara : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat J-MAS (Jurnal Manajemen dan Sains) Stability: Journal of Management and Business Jurnal Pendidikan Ekonomi (JURKAMI) EKUITAS (Jurnal Ekonomi dan Keuangan) EBBANK: Jurnal Ilmiah Bidang Ekonomi, Bisnis dan Perbankan Jurnal Perilaku dan Strategi Bisnis JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) TEMALI : Jurnal Pembangunan Sosial MANAJEMEN DEWANTARA Jurnal Ilmiah Edunomika (JIE) International Journal of Economics Development Research (IJEDR) Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Riset Bisnis dan Manajemen WIDYA MANAJEMEN Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ilmiah Manajemen Kesatuan MANDAR: Management Development and Applied Research Journal Jurnal Manajemen, Ekonomi, Keuangan dan Akuntansi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management and Bussines (JOMB) JURNAL ILMIAH GLOBAL EDUCATION Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Manajemen DIVERSIFIKASI Jurnal Kolaboratif Sains Journal Competency of Business Manajemen : Jurnal Ekonomi Journal of Comprehensive Science Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Eduvest - Journal of Universal Studies Jurnal Riset Ekonomi dan Akuntansi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi Proceeding of International Conference on Humanity Education and Society Manajemen : Jurnal Ekonomi Journal of Ekonomics, Finance, and Management Studies

Henny Welsa

Universitas Sarjanawijaya Tamansiswa

Author-ID : 2548849

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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Pengaruh Sale Promotion dan Store Atmosphere terhadap Impulsive Buying dengan Positive Emotion sebagai Variable Intervening pada Konsumen Matahari Department Store Yogyakarta Oktamia Asri Ivo; Henny Welsa; Putri Dwi Cahyani
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 4 No 3 (2022): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

There is knowledge about the analysis of the influence of sales store atmosphere and sales promotion on impulse buying and positive emotion in Matahari Department Store Yogyakarta. Non-probability sampling method and purposive sampling technique using Matahari Department Store consumers as many as 100 consumers as respondents. The questionnaire which is the instrument in this study was analyzed using SPSS 25. The researcher took the result that positive emotion was not positively influenced by sales promotion. Positive emotion is positively influenced by store atmosphere. Impulse buying is not positively influenced by sales promotion. Impulsive buying is also not positively influenced by the store atmosphere. Meanwhile, impulsive buying is significantly influenced by the positive emotion variable. Keywords: Sale Promotion, Store Atmosphere, Positive Emotion, Impulsive Buying

PENGARUH COUNTRY OF ORIGIN DAN ELECTRONIC WORD OF MOUTH TERHADAP PURCHASE INTENTION DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING David Setiawan; Henny Welsa; Nonik Kusuma Ningrum
MANDAR: Management Development and Applied Research Journal Vol 4 No 1 (2021): Periode Desember
Publisher : Universitas Sulawesi Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31605/mandar.v4i1.1314

Penelitian ini bertujuan untuk mengetahui pengaruh antara Country of Origin dan Electronic Word of Mouth terhadap Purchase Intention dengan Brand Image sebagai variabel intervening. Penelitian ini menggunakan metode kuantitatif. Sampel dalam penelitian ini yaitu pelanggan Burger King di Jogja City Mall Yogyakarta sebanyak 120 responden. Teknik pengumpulan data menggunakan kueisioner skala likert. Teknik analisis data yang digunakan yaitu menggunakan Uji validitas, reliabilitas, Uji regresi linier berganda, dan uji hipotesis. Hasil penelitian menunjukan Country of Origin berpengaruh positif dan signifikan terhadap Brand Image, Electronic Word of Mouth berpengaruh positif dan signifikan terhadap Brand Image, Brand Image berpengaruh positif dan signifikan terhadap Purchase Intention, Country of Origin tidak berpengaruh terhadap Purchase Intention, Electronic Word of Mouth berpengaruh positif dan signifikan terhadap Purchase Intention.

PENGARUH KEAMANAN DAN KEMUDAHAN TERHADAP KEPUTUSAN PEMBELIAN DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING PADA PEMBELIAN DI SHOPEE: (Studi kasus pada mahasiswa di Yogyakarta yang menggunakan Shopee) Gilang Purnama Putri; Henny Welsa; Bernadetta Diansepti M
Jurnal Manajemen, Ekonomi, Keuangan dan Akuntansi Vol. 2 No. 1 (2021): Mei 2021
Publisher : Politeknik Kutaraja

Show Abstract | Download Original | Original Source | Check in Google Scholar

Penelitian ini bertujuan untuk mengetahui pengaruh keamanan dan kemudahan terhadap keputusan pembelian dengan minat beli sebagai variabel intervening pada pembelian di Shopee. Populasi pada penelitian ini merupakan mahasiswa di Yogyakarta yang menggunakan Shopee untuk melakukan belanja online dengan jumlah sampel sebanyak 130 responden. Penelitian ini menggunakan metode purposive sampling yaitu metode pengambilan sampelnya dilakukan dengan beberapa pertimbangan dengan artian sebelum sampel diambil ditentukan dulu batasan sampel seperti apa yang akan diambil. Hasil penelitian ini menunjukkan bahwa (1) Keamanan berpengaruh positif dan signifikan terhadap Keputusan pembelian, (2) Kemudahan berpengaruh positif dan signifikan terhadap Keputusan Pembelian, (3) Minat Beli berpengaruh positif dan signifikan terhadap Keputusan Pembelian, (4) Keamanan berpengaruh positif dan signifikan terhadap Minat Beli, dan (5) Kemudahan berpengaruh positif dan signifikan terhadap Minat Beli. Dalam uji F diperoleh nilai sebesar 113,242 dengan signifikansi 0,000 < 0,05 maka keamanan dan kemudahan secara simultan berpengaruh terhadap minat beli. Dalam uji F diperoleh nilai sebesar 157,380 dengan signifikansi 0,000 < 0,05 maka keamanan, kemudahan dan minat beli secara simultan berpengaruh terhadap keputusan pembelian.

PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE XIAOMI SERTA DAMPAKNYA PADA KEPUASAN KONSUMEN Nur Dianah; Henny Welsa
Jurnal Manajemen Vol 7 No 1 (2017): JURNAL MANAJEMEN VOL. 7 NO. 1 JUNI 2017
Publisher : Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/jm.v7i1.240

The purpose of this study is to describe the effect of product quality and brand image on purchasing decisions smartphones Xiaomi, the effect purchasing decisions on consumer satisfaction smartphone Xiaomi, the effect of product quality and brand image to satisfaction consumers smartphones Xiaomi, and the effect of product quality and brand image together on purchasing decisions smartphones Xiaomi and customer satisfaction. This research is classified in research exspost facto. Its population is a student at the Faculty of Economics University Sarjanawiyata Tamansiswa that are currently using or have used a smartphone Xiaomi and samples for the study of 100 people. Methods of data collection is done by using the media questionnaires, while data analysis techniques using multiple linear regression analysis were supported by detrminan coefficient F test and T, and classical assumption test consisting of multicoloniarity, heterocedasticity test, and test for normality and path analysis. The results showed that the quality of the product does not affect the purchase decision Xiaomi smartphone, brand image influence on purchase decisions Xiaomi smartphone. Product quality, brand image affects customer satisfaction while purchasing decisions do not affect the Xiaomi smartphone customer satisfaction. Taken together the product quality and brand image influence on purchasing decisions and consumer satisfaction Xiaomi smartphone. Keywords: product quality, brand image, purchasing decisions, customer satisfaction.

ANALISIS PENGARUH KERAGAMAN PRODUK, PERSEPSI HARGA DAN LOKASI TERHADAP MINAT BELI ULANG MELALUI BRAND IMAGE PADA KONSUMEN ROCKET CHICKEN Henny Welsa; Ignatius Soni Kurniawan; Risang Nagar
Journal Competency of Business Vol 5 No 1 (2021): Journal Competency of Business
Publisher : Program Studi Manajemen

This study aims to determine the effect of product diversity, price perception, and location on repurchase intention through the intervening variable brand image on Rocket Chicken customers. The population in the study were 100 Rocket Chicken buyers. The sampling technique in this study was an online questionnaire via Google Forms which was distributed randomly to Rocket Chicken customers. The results show that product diversity and price perception have a significant effect on brand image with each significance value of 0.000 and 0.017 which is smaller than 0.05, then for locations that have a significant value above 0.05, namely 0.316, it does not have a significant effect. to brand image. Significant values of brand image and location on repurchase intention are 0.000 and 0.002 where a significant value below 0.05 means that these two variables have a positive influence on repurchase intention, while product diversity and price perception have a significant value on repurchase requests. are 0.098 and 0.245 have no significant effect on repurchase interest

PENGARUH KEWIRAUSAHAAN TERHADAP KEMAMPUAN USAHA SERTA KINERJA USAHA RUMAH MAKAN PADANG DI DAERAH ISTIMEWA YOGYAKARTA Henny Welsa
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 13 No 3 (2009)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Current number of entrepreneurs in Indonesia is only 0, 18% or about 400.000 people. The number of entrepreneur in USA was 11, 5 % last year and the number of entrepreneur Singapore that had 4,24 million of population in 2005 was 7,2 %. The objectives of this research are to examine the effects entrepreneurship on business competence and performance of Padang Restaurants in special province of Yogyakarta. This study is expected to increase the number of entrepreneurship and is the solution of the unemployment problem in Indonesia is specially in Yogyakarta. 61 respondents from 72 Padang Restaurants. The data were collected using questionnaires and analyzed using Partial Least Square (PLS) analysis. Result of this study proved Ranidar finding (2004) which mentioned that the existence of Padang Restaurants is supported by the power of the norms which is from social and culture of Minang based on Islamic teaching (custom is based on Islam, Islam is based on Holy Quran). This finding also supports the theory of Minang culture. This theory is the concept of life which was prepared Minang’s anchestor for their generation who has purpose to reach a happy and prosperous life in this world and here after. (Idrus, 1998). The business competence has a big role in creating the business perfomance. (Hill and Jones, 1998, Muljadi, 1999). (Kotler 1997). Enterpreneurship depends on the ability of individual to run the business. Meredith et. al., (2000) stated that a person is called enterpreneur if he has an ability to see and find the opportunity and he believes in his own ability to plan, take a risk, inovate, and do some actions to get the goal. The finding of this study is important empirical evidence on the development of the theory and the practice of the enterpreneurship in Indonesia

BUDAYA MINANGKABAU DAN IMPLEMENTASI PADA MANAJEMEN RUMAH MAKAN PADANG DI YOGYAKARTA Henny Welsa; Suharti Suharti; Latifah Latifah
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 1 No 2 (2017)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Pada dasarnya penelitian ini merupakan suatu studi untuk melihat faktor budaya yang mempengaruhi kewirausahaan, kemampuan usaha dan kinerja Usaha Rumah Makan Padang yang ada di Daerah Istimewa Yogyakarta. Diharapkan secara langsung akan mendorong kewirausahaaan di Indonesia dan merupakan solusi terhadap penyerapan tenaga kerja serta pengangguran di Indonesia dan khususnya di DIY. Adapun objek penelitian yang diteliti adalah Rumah Makan Padang yang telah memiliki surat izin usaha, Alasan memilih wilayah Daerah Istimewa Yogyakarta adalah karena Yogyakarta adalah kota pelajar dan wisata yang penduduknya terdiri dari beragam suku bangsa dan Pendapatan Asli Daerah Yogyakarta 60% berasal dari Pariwisata dimana salah satu sarana pariwisata adalah Rumah Makan. Perkembangan Rumah Makan Padang cukup pesat didaerah IstimewaYogyakarta. Jumlah Sampling 50 responden pemilik restoran Padang dengan mengunakan kuisioner serta teknik analisis data menggunakan analisis Partial Least Square (PLS). Hasil penelitian menjelaskan bahwa Budaya Minangkabau berpengaruh signifikan terhadap kewirausahaan, kemampuan usaha, kinerja usaha, serta Kewirausahaan berpengaruh tidak signifikan terhadap kemampuan usaha berpengaruh signifikan terhadap kinerja usaha.

Analisis Pelatihan dan Kompensasi terhadap Kinerja Karyawan Melalui Kepuasan Kerja Sebagai Variabel Intervening pada PT. Anugrah Harapan Nusantara Emil Salim; Kusuma Chandra Kirana; Henny Welsa
J-MAS (Jurnal Manajemen dan Sains) Vol 7, No 1 (2022): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v7i1.383

The purpose of this study was to analyze the effect of training to job satisfaction; the effect of compensation to job satisfaction; the effect of training to employee performance; the effect of compensation to employee performance; the effect of training to employee performance through job satisfaction; the effect of compensation to employee performance through job satisfaction. This research was located in Gowa Regency involving employees of PT Anugrah Harapan Nusantara. The sampling technique used Saturated Sampling method. Data analysis used in this research were descriptive analysis, inferensial analysis, and mediation analysis. The analysis tool in this research was the Partial Least Square (PLS) analysis with SmartPLS 3.2.8 software, and the mediation analysis used the Bootstrapping. The results of the analysis on hypothesis testing in this study indicate that training has a positive and significant effect to job satisfaction; compensation has a positive and significant effect to job satisfaction; training has a positive and significant effect to employee performance; compensation has a positive and significant effect to employee performance. The results of the bootstraping test on mediation analysis show that training has a positive but not significant effect to employee performance through job satisfaction; compensation has a positive and significant effect to employee performance through job satisfaction.

Analisis Organizational Trust dan Komitmen Organisasi terhadap Turnover Intention pada Pekerja Generasi Milenial dengan Kepuasan Kerja sebagai Variabel Intervening Putri Nugraheni Cahyaningsih; Kusuma Chandra Kirana; Henny Welsa
J-MAS (Jurnal Manajemen dan Sains) Vol 6, No 2 (2021): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v6i2.318

This study aims to examine and analyze the analysis of organizational trust, organizational commitment, job satisfaction and turnover intention in millennial generation workers in the Special Region of Yogyakarta. The main problem is turnover intention. Data was collected by distributing questionnaires via google forms to 292 respondents spread across the Special Region of Yogyakarta. The method used in this study uses quantitative research methods using purposive random sampling data collection techniques and using Partial Least Square (PLS) for analysis tools. Based on the results of the analysis, it is found that the factors that influence turnover intention are organizational trust and job satisfaction. This is evidenced by the results of hypothesis testing which show P Values <0.05, which is 0.000 and P Value <0.05, which is 0.025, while the organizational commitment variable has no effect on turnover intention in millennial generation workers in the Special Region of Yogyakarta.

The Analysis of Creative Tourism and Location on Tourist Satisfaction through WOM as an Intervening Variable in the Region Becici Peak Pine Forest Tour, Yogyakarta Arohman Arohman; Henny Welsa; Muinah Fadhilah
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.3771

The purpose of this study was to analyze the effect of creative toursim to WOM; the effect of location to WOM; the effect of creative tourism to tourist satisfaction; the effect of location to tourist satisfaction; the effect of creative tourism to tourist satisfaction through WOM; the effect of location to tourist satisfaction through WOM. This research was located in Bantul Regency involving visitor of Kawasan Wisata Hutan Pinus Puncak Becici Yogyakarta. The sampling technique used Slovin’s Formula method. Data analysis used in this research were descriptive analysis, inferensial analysis, and mediation analysis. The analysis tool in this research was the Partial Least Square (PLS) analysis with SmartPLS 3.2.8 software, and the mediation analysis used the Bootstrapping. The results of the analysis on hypothesis testing in this study indicate that creative tourism has a positive and significant effect to WOM; location has a positive and significant effect to WOM; creative tourism has a positive and significant effect to tourist satisfaction; location has a positive and significant effect to tourist satisfaction. The results of the bootstrapping test on mediation analysis show that WOM is unable to mediate between creative tourism and tourist satisfaction; WOM is able to mediate between location and tourist satisfaction.

Co-Authors Agung Nugroho, Erwin Hanggoro Agus Dwi Cahya Agus Dwi Cahyo Ahmad Suheri Ambar Lukitaningsih Amelia, Stephanie Ariyanto Ariyanto Armada, Armada Arohman Arohman Bayu Aprilianto Bernadetta Diansepti M Bernadetta Diansepti Maharani Burhan Marwanto Cahya, Agus Dwi Dwi Cahyati, Ratih Nur David Setiawan Detuage, Nuraisyah Vilda Agustin Diansepti Maharani, Bernadetta Diki Ramadhan Diki Ramadhan Dinda Dwi Jayanti Dwi Cahya, Agus Emil Salim Fadillah, Muinah Fahrurozi Ibnu Faiz Fajar Imam Ma'aruf Fajarningrum, Ani Rizky Farhan Falah Fauzi, Latiffah Ulul Felinda Astuti Fernicko Meidyansyah Firmansah, Laila Nurul Galih Kristian Gendro Wiyono Gilang Purnama Putri Ho, Riska Sri Pertiwi Hutami, Lusia Tria Hatmani Hutami, Lusia Tria Hatmanti Ida Bagus Nyoman Udayana Ignatius Soni Kurniawan Ignatius Soni Kurniawan Ignatius Soni Kurniawan Ignatius Soni Kurniawan Irma wati Ishak genius oberio Jatiningsih, Alfiani Jayanti, Dinda Dwi Jodi Safutra Kholiqun Nur Ramadhan Khusna Indah Wijayanti Kirana, Kusuma Candra Kristian, Galih Kurniasari Tripambudi Kusuma Chandra Kirana Kusuma Chandra Kirana Kusuma Chandra Kirana, Kusuma Chandra Lahura, Armando Lamere, Lukas Latifah Latifah Latiffah Ulul Fauzi Lisnaini, Ratna Lukas Lamere M. Thomi Sirojudin Maharani, Bernadetta Diansepti Maharani, Bernedetta Diansepti Mar'un, Nurtrisnawati maratush sholihah Marella Festirari Sasangka Mar’atush Sholihah Mean, Paulus Mohammad Arief Baehaqi Muhamad Khoironi Muhammad Alfian Muinah Fadhilah Muinah Fadhilah Muinah Fadhilah, Muinah Neneng Hardianti Nika Irawati Niken Lifi Pratika Nirma Nirma Nonik Kusuma Ningrum Nonik Kusuma Ningrum Nosya Hestina Wati Nosya Hestina Wati Nur Dianah Oktamia Asri Ivo Pamungkas, Linda Paulus Mean Perdana, Wahyu Goesty Perdana Pratika, Niken Lifi Prawita, Dika Prayekti, Prayekti Pricilia Sinta Sakinda Purnama, Candra Kiki Putri Dwi Cahyani Putri Dwi Cahyani Putri Dwi Cahyani, Putri Dwi Putri Nugraheni Cahyaningsih Ratna Lisnaini Rejeki Sekar Dwifa Reni Suci Wahyuni Richardus Mosa Leke Risang Bagus Hastungkara Aji Risang Nagar Riyana Riyana Rohandi Mutaqin Sabrina, Dira Sandika Purnama Putri Sekar Dwifa, Rejeki Sekar Hapsari Selastri Niati Siahaan Sella Saputri Siti Malikhah Sodik, Muhammat Fajar Sofyan Nurcahyo SRI LESTARI Suharti Suharti Susanto Susanto Susanto Susanto Susanto Susanto Sutiyati Sutiyati* Syamsul Hadi Utama, Rizky Luhung Wadia Utami , Rahmah Esti Utami, Kesti Ayu Utami, Lusia Tria Hatmanti Vinda, Galuh Gian Wahyu Saputri, Febriani Widiya Saputri Wulandari, Destri Yase, Wayan Yarte Yudanto, Andreas Adri

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