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All Journal EkoBis ( Ekonomi & Bisnis ) Jurnal Manajemen Terapan dan Keuangan JBTI : Jurnal Bisnis : Teori dan Implementasi Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Manajemen Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika MANAJERIAL JURNAL MANAJEMEN MOTIVASI Kinerja: Jurnal Ekonomi dan Manajemen Akuntabel : Jurnal Ekonomi dan Keuangan Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi JURNAL MANAJEMEN Upajiwa Dewantara : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat J-MAS (Jurnal Manajemen dan Sains) Stability: Journal of Management and Business Jurnal Pendidikan Ekonomi (JURKAMI) Jurnal Samudra Ekonomi dan Bisnis EKUITAS (Jurnal Ekonomi dan Keuangan) EBBANK: Jurnal Ilmiah Bidang Ekonomi, Bisnis dan Perbankan Jurnal Perilaku dan Strategi Bisnis JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) TEMALI : Jurnal Pembangunan Sosial MANAJEMEN DEWANTARA Jurnal Ilmiah Edunomika (JIE) International Journal of Economics Development Research (IJEDR) Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Riset Bisnis dan Manajemen WIDYA MANAJEMEN Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ilmiah Manajemen Kesatuan MANDAR: Management Development and Applied Research Journal Jurnal Manajemen, Ekonomi, Keuangan dan Akuntansi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management and Bussines (JOMB) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) JURNAL ILMIAH GLOBAL EDUCATION Jurnal Manajemen DIVERSIFIKASI Jurnal Kolaboratif Sains Journal Competency of Business Journal of Economy, Accounting and Management Science (JEAMS) Journal of Comprehensive Science Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Eduvest - Journal of Universal Studies Jurnal Riset Ekonomi dan Akuntansi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi Proceeding of International Conference on Humanity Education and Society Economic: Journal Economic and Business Manajemen : Jurnal Ekonomi Journal of Ekonomics, Finance, and Management Studies
Henny Welsa
Universitas Sarjanawijaya Tamansiswa
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Pengaruh Brand Equity dan Customer Satisfaction terhadap Repurchase Intention Melalui Brand Loyalty Sebagai Variabel Intervening di D’konkrit Coffee & Food Jodi Safutra; Henny Welsa; Nonik Kusuma Ningrum
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 1 (2023): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i1.749

Abstract

This study aims to determine the effect of Brand Equity (X1), Customer Satisfaction (X2), on Repurchase Intention (Y) through Brand Loyalty (Z) as an intervening variable in D'Konkrit Coffee & Food. This type of research is quantitative research by taking samples from 150 customers of d'concrete coffee & food who have made purchases or visited d'konkrit coffee & food as research subjects. Sampling used purposive sampling technique, and data collection was carried out by survey method by distributing questionnaires. The data was processed using the PLS-SEM (Structural Equation Model) method, and the Smart-PLS software statistics by performing a data quality test, classical assumption test, multiple regression test, t test and coefficient of determination test. Based on the test results in this research, it shows that the 5 hypotheses in this study are supported. From these results, it is concluded that if brand equity increases, brand loyalty also increases. Furthermore, it was found that if customer satisfaction increased then brand loyalty also increased. The results also show that if brand equity increases, it can increase repurchase intention. It was also found that if customer satisfaction increases, it can increase repurchase intention and finally it was found that if brand loyalty increases, repurchase intention also increases.
Pengaruh Citra Merek dan Harga terhadap Loyalitas Pelanggan Indomie Goreng dengan Kepuasan sebagai Variabel Intervening Richardus Mosa Leke; Henny Welsa; Agus Dwi Cahya
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 1 (2023): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i1.1007

Abstract

This study aims to examine and determine: the effect of brand image and price on customer loyalty of indomie goreng with satisfaction as an intervening variable. The method used in this study is a quantitative method with primary data obtained through a questionnaire (questionnaire). The sample of this study was 100 respondents with purposive random sampling technique which was then processed using the spss 21.0 data processing application and analyzed using multiple linear analysis. The results of the study indicate that brand image has a positive and significant effect on customer loyalty. Price has a positive effect on customer loyalty. Brand image and price simultaneously have a positive effect on customer loyalty. Brand image has a positive and significant effect on customer loyalty with satisfaction as an intervening variable. Price has a positive and significant effect on customer loyalty with satisfaction as an intervening variable.
Analisis Competitive Advantage Bisnis Coffee-Shop di Kabupaten Sleman Yudanto, Andreas Adri; Welsa, Henny; Wiyono, Gendro
Perspektif : Jurnal Ekonomi dan Manajemen Akademi Bina Sarana Informatika Vol 18, No 2 (2020): September 2020
Publisher : www.bsi.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jp.v18i2.8358

Abstract

Abstrak - Ratusan Coffee-Shop berdiri di Sleman. Keunggulan bersaing menjadi faktor penting untuk survive dan profit di ketatnya persaingan. Persaingan mendorong semua lini di Coffee-Shop berada dalam performa terbaik. Fenomena yang terjadi dalam bisnis Coffee-Shop di Sleman bahwa pimpinan belum mampu mengolah  karyawan sehingga perusahaan sulit berkembang dan bersaing. Tujuan penelitian  untuk menemukan pengaruh faktor Kepemimpinan Transformasional (KT) dan kompetensi karyawan terhadap capaian Competitive Advantage perusahaan dengan faktor mediasi kepuasan kerja.  Uji empirik dilakukan kepada 80 karyawan Coffee-Shop di Sleman, Yogyakarta berdasarkan Partial Least Square (PLS) dan Sobel Test sebagai intervening. Metode penelitian menggunakan Nonprobability sampling dengan teknik pengambilan sampel purposive sampling. Hasil penelitian menunjukkan bahwa faktor Kepemimpinan Transformasional berpengaruh terhadap kepuasan kerja, faktor kompetensi tidak berpengaruh pada kepuasan kerja, faktor kepuasan kerja tidak berpengaruh pada Competitive Advantage, faktor Kepemimpinan Transformasional berpengaruh pada Competitive Advantage dan faktor kompetensi berpengaruh pada faktor Competitive Advantage pada bisnis Coffee-Shop di Sleman. Penelitian ini bertujuan untuk mengisi penelitian sumber daya manusia (faktor pimpinan, faktor karyawan) dalam pencapaian Competitive Advantage pada Coffee-Shop di Sleman Yogyakarta.Kata Kunci : Kepemimpinan Transformasional, Kompetensi, Kepuasan Kerja, Competitive Advantage
Pengaruh Experiential Marketing dan Desain Produk terhadap Kepuasan Konsumen dengan Keputusan Pembelian sebagai Variabel Intervening pada Konsumen Smartphone Xiaomi di Yogyakarta Farhan Falah; Henny Welsa; Putri Dwi Cahyani
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 2 (2023): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i2.1435

Abstract

Advances in technology and information are currently experiencing very fast growth, one of which is telecommunication, where almost every individual needs it in their daily activities. Because of necessity, technology continues to be developed so that it can do many things that are usually done by computers. Smartphones are now the most important part of your routine. The rise of smartphone use in modern society's lifestyle has resulted in the number of individuals using smartphones continuing to increase from one year to the next. This has become a trigger for companies to aggressively conduct research and sales to Indonesia, one of which is the Xiaomi smartphone company by creating smartphones that are supported by the latest capabilities and attractive designs. Even though Xiaomi smartphones are in great demand by the Indonesian people, even though they are not yet the market leaders because each individual has different tastes, needs and desires in determining the smartphone they will use to get certain satisfaction. So the purpose of this study was to analyze the influence of experiential marketing and product design on consumer satisfaction with purchase decisions as an intervening variable for Xiaomi consumers. This research is a quantitative study by distributing questionnaires to a random sample of 100 respondents living in Yogyakarta. This study uses the category of non-probability sampling with accidental purposive sampling technique. From this study, it was found that all variables had a positive influence and Experiential Marketing (EM) on Consumer Satisfaction (KK) with Purchase Decision (KP) as an acceptable intervening variable. Product Design (DP) on Consumer Satisfaction (KK) with Purchasing Decision (KP) as the intervening variable is accepted.
Meningkatkan Minat Berkunjung Kembali melalui Kepuasan Konsumen sebagai Variabel Intervening pada Pengunjung Domestik Wisata Puncak Becici Yogyakarta Siti Malikhah; Muinah Fadhilah; Henny Welsa
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 2 (2023): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i2.1479

Abstract

The purpose of this study was to analyze the effect of destination image, facilities and purchase experience to customer satisfaction partially; the effect of destination image, facilities, purchase experience and customer satisfaction to revisit intention partially; to analyze whether customer satisfaction is able to mediate the relationship between destination image, facilities and purchase experience with revisit intention. This research was located in Bantul Regency at the Tour Becici Peak, Yogyakarta. The number of samples as many as 200 respondent which is domestic visitor at the Tour Becici Peak, Yogyakarta. Data analysis used in this research were descriptive analysis, inferensial analysis, and mediation analysis. The analysis tool in this research was the Partial Least Square (PLS) analysis with SmartPLS 3.2.9 software, and the mediation analysis used the Bootstrapping. The results of the analysis on hypothesis testing in this study indicate that destination image and purchase experience has a positive and significant effect to customer satisfaction partially; facilities haven’t effect to customer satisfaction partially; destination image, facilities, purchase experience and customer satisfaction has a positive and significant effect to revisit intention partially. The results of the bootstrapping test on mediation analysis show that customer satisfaction is able to mediate destination image and purchase experience with revisit intention; customer satisfaction is unable to mediate facilities with revisit intention.
Pengaruh Keragaman Produk Citra Merek dan Kepercayaan Konsumen terhadap Keputusan Pembelian dengan Minat Beli Sebagai Variabel Intervening di Marketplace Shopee Neneng Hardianti; Henny Welsa; Nonik Kusuma Ningrum
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 2 (2023): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i2.1470

Abstract

The emergence of the internet today changed the way people communicate. The internet continues to show its intelligence and sophistication through updates from time to time to make it easier for humans to improve their capabilities and support all activities they carry out every day. This study aims to determine the relationship between product diversity, brand image and consumer trust in purchasing decisions through purchase intentions such as the Shopee Marketplace. This study used a quantitative approach by taking 125 samples in the Sarjanawiyata Tamansiswa Yogyakarta University students. Selected by using purposive sampling technique. Questionnaire data collection methods and literature studies related to the indicators used. This study shows that product diversity has a positive and significant effect on purchase intention.
Peran Interest to Buy sebagai Variabel Mediasi pada Brand Ambassador dan Online Customer Review Terhadap Purchase Decision pada E-Commerce Shopee Reni Suci Wahyuni; Henny Welsa; Muinah Fadhilah
Fokus Bisnis Media Pengkajian Manajemen dan Akuntansi Vol. 21 No. 1 (2022): Fokus Bisnis
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/fokbis.v21i1.107

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh Brand Ambassador dan Online Customer Review terhadap Keputusan Pembelian yang dimediasi oleh minat beli pada e-commerce Shopee sehingga nantinya dapat menjadi referensi dalam dunia e-commerce. Penelitian ini dilakukan di Kabupaten Kebumen dengan sampel sebanyak 100 responden. Variabel yang digunakan dalam penelitian ini meliputi Brand Ambassador dan Online Customer Review sebagai variabel independen sedangkan keputusan pembelian merupakan sebagai variabel dependen dan minat beli menjadi variabel mediasi. Data yang digunakan dalam penelitian ini adalah data primer, diperoleh jawaban responden yang dikumpulkan dengan bantuan kuesioner. Penelitian ini menggunakan Structural Equation Modeling (SEM) dan diuji menggunakan SmartPLS 3.0. Hasil penelitian ini menunjukkan bahwa Brand Ambassador tidak berpengaruh secara signifikan terhadap Minat Beli dan keputusan pembelian, Online Customer Review berpengaruh secara signifikan terhadap Minat Beli maupun keputusan Pembelian, Minat Beli berpengaruh secara signifikan terhadap Keputusan Pembelian, Minat beli tidak dapat memediasi hubungan antara Brand Ambassador dengan keputusan pembelian, Minat beli dapat memediasi hubungan antara Online Customer Review dengan keputusan pembelian.
PENGARUH ELECTRONIC WORD OF MOUTH DAN CELEBRITY ENDORSMENT TERHADAP PURCHASE INTENTION DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING Jayanti, Dinda Dwi; Welsa, Henny; Cahyani, Putri Dwi

Publisher :

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (858.705 KB) | DOI: 10.31955/mea.v4i2.392

Abstract

This study aims to determine: (1) the effect of electronic word of mouth on brand image, (2) the influence of celebrity endorsment on brand image, (3) the effect of electronic word of mouth on purchase intention, the effect of celebrity endorsment on purchase intention, (5) the effect of brand image on purchase intention (6) the effect of electronic word of mouth on purchase intention with brand image as an intervening variable, (7) the influence of celebrity endorsement on purchase intention with brand image as an intervening variable case in users of naava green skin care products in Yogyakarta Branch . This research uses a quantitative approach by collecting data through questionnaires. The population in this study were users of naava green skin care products in Yogyakarta Branch. The sampling technique uses a non probability sampling method that is purposive sampling. The sample was 115 respondents with data collection techniques using a questionnaire. Data analysis techniques in this study used descriptive analysis techniques, multiple linear regression and multiple test.
PENGARUH BEAUTY VLOGGER DAN BRAND IMAGE TERHADAP PURCHASE DECISION MELALUI PURCHASE INTENTION Pratika, Niken Lifi; Welsa, Henny; Cahyani, Putri Dwi

Publisher :

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (861.348 KB) | DOI: 10.31955/mea.v4i2.393

Abstract

Tujuan dari penelitian ini adalah untuk mendeskripsikan (1) pengaruh beauty vlogger terhadap purchase intention (2) pengaruh brand image terhadap purchase intention (3) pengaruh beauty vlogger terhadap purchase decision(4) pengaruh brand image terhadap purchase decision (5) pengaruh purchase intention terhadap purchase decision (6) pengaruh brand image terhadap purchase decision melalui purchase intention (7) pengaruh beauty vlogger terhadap purchase decision melalui purchase intention studi kasus pada produk emina di Kota Yogyakarta. Dalam penelitian ini jumlah populasi adalah 116 orang pengguna produk Emina di Kota Yogyakarta. Metode pengumpulan data menggunakan metode kuesioner, sedangkan teknik uji t dan asumsi klasik yang terdiri dari uji multikolinieritas, uji normalitas dan uji heteroskedastisitas.
ANALISIS SWOT DAN AHP SEBAGAI ACUAN STRATEGI OPTIMASI STUDENT BODY Gendro Wiyono; Henny Welsa; Prayekti Prayekti
Jurnal Riset Bisnis dan Manajemen Vol. 12 No. 1 (2019): Edisi Februari
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (716.678 KB) | DOI: 10.23969/jrbm.v12i1.950

Abstract

The purpose of this research is to find out how to build competitive strategy of higher education institution, and also to know the preference of students to make their choice in a college. The research method applied mix method that is the combination of quantitative and qualitative methods. The sample uses informant validated by 72 respondents. The analysis technique used in this research is SWOT method, with Cochran Q Test technique to test the SWOT identification perception similarity. To know student preference, this research uses Analytic Hierarchy Process (AHP) method. The results of this reseach showed that the position of the institution in the SWOT quadrant is already being known, also known the segmentation of students with different preferences. Implications of the findings of this research showed that: First, the development of strategies should take account of the quadrant positions; second, using the findings of student preferences for each segmentation as a basis for developing appropriate marketing strategies for each segmentation.
Co-Authors Abdurahman Abdurrahman Agung Nugroho, Erwin Hanggoro Agus Dwi Cahya Agus Dwi Cahyo Ahmad Suheri Ambar Lukitaningsih Amelia, Stephanie Armada, Armada Arohman Arohman Azie Aenun Nazib, M. Bayu Aprilianto Bernadetta Diansepti M Budi Setiawan Burhan Marwanto Cahya, Agus Dwi Dwi Cahyati, Ratih Nur Chandra Kirana, Kusuma David Setiawan Diansepti Maharani, Bernadetta Diki Ramadhan Dinda Dwi Jayanti Dwi Cahya, Agus Dwi Cahyani, Putri Emil Salim Fadillah, Muinah Fahrurozi Ibnu Faiz Fajar Imam Ma'aruf Fajarningrum, Ani Rizky Farhan Falah Fauzi, Latiffah Ulul Felinda Astuti Fernicko Meidyansyah Firmansah, Laila Nurul Galih Kristian Gendro Wiyono Gilang Purnama Putri Ho, Riska Sri Pertiwi Hutami, Lusia Tria Hatmani Hutami, Lusia Tria Hatmanti Ida Bagus Nyoman Udayana Ignatius Soni Kurniawan Ignatius Soni Kurniawan Ignatius Soni Kurniawan Ignatius Soni Kurniawan Irma wati Ishak genius oberio Jatiningsih, Alfiani Jayanti, Dinda Dwi Jodi Safutra Julfaturrahman, Julfaturrahman Kholiqun Nur Ramadhan Khusna Indah Wijayanti Kirana, Kusuma Candra Kon, Iknasius Kristian, Galih Kurniasari Tripambudi Kurniasari, Riza Kurniawan, Risfan Nova Kusuma Chandra Kirana Kusuma Chandra Kirana Kusuma Chandra Kirana, Kusuma Chandra Lahura, Armando Lamere, Lukas Latifah Latifah Latiffah Ulul Fauzi Lisnaini, Ratna Lukas Lamere Lusia Tria Hatmanti Hutami M. Thomi Sirojudin Maharani, Bernadetta Diansepti Maharani, Bernedetta Diansepti Mar'un, Nurtrisnawati maratush sholihah Marella Festirari Sasangka Mar’atush Sholihah Mean, Paulus Mohammad Arief Baehaqi Muhamad Khoironi Muhammad Alfian Muinah Fadhilah Muinah Fadhilah Muinah Fadhilah, Muinah Nazura, Azatul Neneng Hardianti Nika Irawati Niken Lifi Pratika Nirma Nirma Nonik Kusuma Ningrum Nonik Kusuma Ningrum Nosya Hestina Wati Nur Dianah Oktamia Asri Ivo Pamungkas, Linda Paulus Mean Perdana, Wahyu Goesty Perdana Pratika, Niken Lifi Prawita, Dika Prayekti, Prayekti Pricilia Sinta Sakinda Purnama, Candra Kiki Putri Dwi Cahyani Putri Dwi Cahyani Putri Dwi Cahyani, Putri Dwi Putri Nugraheni Cahyaningsih Ratna Lisnaini Rejeki Sekar Dwifa Reni Suci Wahyuni Richardus Mosa Leke Risang Bagus Hastungkara Aji Risang Nagar Riyana Riyana Rohandi Mutaqin Sabrina, Dira Sandika Purnama Putri Saputri, Sella Sekar Dwifa, Rejeki Sekar Hapsari Selastri Niati Siahaan Setyaji, Meirino Siswahyudianto Siti Malikhah Sodik, Muhammat Fajar Sofyan Nurcahyo Suharti Suharti Susanto Susanto Susanto Susanto Susanto Susanto Sutiyati Sutiyati* Syamsul Hadi Utama, Rizky Luhung Wadia Utami , Rahmah Esti Utami, Kesti Ayu Utami, Lusia Tria Hatmanti Vinda, Galuh Gian Wahyu Saputri, Febriani Widiya Saputri Wulandari, Destri Yase, Wayan Yarte Yudanto, Andreas Adri