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All Journal Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Pemberdayaan Masyarakat Madani (JPMM) Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen JURNAL MANAJEMEN The Spirit of Society Journal : International Journal of Society Development and Engagement Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Sketsa Bisnis Journal of Humanities and Social Studies International Journal of Economics, Business and Accounting Research (IJEBAR) Budimas : Jurnal Pengabdian Masyarakat International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Ilmu Manajemen Mulawarman (JIMM) Jurnal Ilmu Ekonomi Mulawarman (JIEM) Jurnal Sosial dan Sains Jurnal Indonesia Sosial Sains Priviet Social Sciences Journal Indonesian Journal of Advanced Research (IJAR) ABDIMU Jurnal Pengabdian Kepada Masyarakat Asian Journal of Social and Humanities PENG: Jurnal Ekonomi dan Manajemen LANCAH Jurnal Inovasi dan Tren Jurnal Ekonomi Syariah Mulawarman (JESM) Jurnal Dinamika Manajemen Journal of Social Sciences and Technology for Community Service
Herning Indriastuti
Universitas Mulawarman
Religion Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences Other

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The Influence of Perceived Risk and Consumer Knowledge on Behavior Intention with Consumer Trust As an Intervening Variable in Life Insurance Products in Balikpapan and Makassar Sri Winarti, Ani; Indriastuti, Herning; Sohsan, Imron
Jurnal Indonesia Sosial Sains Vol. 4 No. 03 (2023): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v4i03.792

Abstract

Life insurance is a financial product that protects individuals from the risk of unfortunate events such as death and disability. Although the life insurance market is showing increased penetration, many still do not have life insurances. Purpose: This research aimed to analyze the influence of consumer trust in the relationship between the relationship of perceived risk and consumer knowledge with behavior intention. Design/methodology/approach: This research used a quantitative approach. The research was conducted on 210 respondents in Makassar and Balikpapan. Data were collected through an online questionnaire. The data collected were analyzed using the Structural Equation Modelling (SEM) with the AMOS application. Findings: Perceived Risk: financial risk, performance risk, physical risk, social risk and overall risk have negative influences and not significant to behavior intention. Consumer knowledge have a positive influence and significant to behavior intention. Consumer trust was a variable that mediated the influence of perceived risk and consumer knowledge on behavior intention.
Gamification enjoyment influences repurchase intention through emotional engagement in generation Zillennials Herning Indriastuti; Alfianty Rizky Ramadhanti
Priviet Social Sciences Journal Vol. 5 No. 9 (2025): September 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i9.424

Abstract

The demise of e-commerce marketplaces in Indonesia is due to the different strategies employed by companies. Two marketplaces in Indonesia still survive by using gamification strategies. Although this strategy does not always directly increase repurchase intention, this study aims to examine the repurchase intention of the Indonesian Zillennial generation on e-commerce platforms through gamification enjoyment and affective emotional engagement. This study used a purposive sampling technique to gather 130 responses for data analysis using SMARTPLS. Gamification has an insignificant effect on Zillennials' generation repurchase intention. However, affective emotional engagement can significantly increase the repurchase intention of the Zillennials generation and mediate the relationship between gamification enjoyment and the repurchase intention of the Zillennials generation. This is a valuable strategic input for e-commerce to keep in mind that the Zillennial generation's gaming experience always involves emotions (S-O-R Theory), and managing affective emotional engagement effectively will lead to more informed decisions, which is an unmapped territory in gamification marketing. The policy implication is that the high usage of social media and digital platforms through gamification enjoyment is expected to boost Zillennial consumer repurchase intentions through affective emotional engagement as an effective and accurate strategy to strengthen corporate branding with next-generation consumers in the digital landscape. This study focuses on Zillennials who use gamification for enjoyment on e-commerce platforms.
Intention to reuse Gojek Application: The parallel mediating role of attitude and satisfaction toward application using AMOS-SEM approach Zsaghandy Adjisuastika Sudibyo; Syarifah Hudayah; Herning Indriastuti
Priviet Social Sciences Journal Vol. 5 No. 7 (2025): July 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i7.440

Abstract

This study examines the influence of perceived usefulness and ease of use of the Gojek application and the intention to reuse the application with mediated attitudes and user satisfaction among Millennials and Generation Z. The focus of this research is on the big cities of East Kalimantan, Indonesia, namely Samarinda and Balikpapan. Data were extracted from 128 respondents using snowball sampling, and the analysis was conducted using AMOS structural equation Modelling. The findings show that perceived usefulness significantly affects the attitude and satisfaction of Gojek application users but has no significant effect on the intention to reuse application users.  Perceived ease of use had an insignificant effect on attitudes, satisfaction, and intention to reuse Gojek application users. There is only one significant relationship between indirect variables; perceived usefulness has a significant effect on intention to reuse the application through the attitude toward the application. However, the other indirect relationships had an insignificant effect. This finding highlights the importance of perceived usefulness for Gojek application users. Although consumers admit to using an application based on attitude and satisfaction, they are reluctant to reuse the application because many competitors offer promotions and lower prices, so consumers feel they have a choice. Tests before the full AMOS model using confirmatory factor analysis for exogenous and endogenous factors showed significant results for all relationships between variables.
The effect of workload on burnout mediated by work-family conflict among employees Nurul Huda; Herning Indriastuti
Priviet Social Sciences Journal Vol. 6 No. 6 (2026): June 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i6.1877

Abstract

This study analyzes the effect of workload on burnout, with Work-Family Conflict (WFC) as a mediating variable, among employees of Bank Rakyat Indonesia (BRI) Branch Office Samarinda 1. The study is grounded in the growing pressure faced by banking employees, including high service demands, extended working hours, strict accuracy requirements, and performance targets that may intensify psychological strain. A quantitative research design was applied using a saturated sampling technique, involving all 84 employees as respondents. Data were collected through questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.1. The findings reveal that workload has a positive and significant effect on burnout and WFC. WFC also has a positive and significant effect on burnout. Furthermore, WFC partially mediates the relationship between workload and burnout, indicating that excessive workload increases burnout both directly and indirectly by disrupting employees’ balance between work and family roles. These results highlight the importance of workload management, adequate staffing, realistic performance targets, and family-supportive policies to reduce burnout risk. The study contributes to human resource management literature by providing empirical evidence from an Indonesian banking branch context. It also offers practical guidance for managers seeking to sustain employee well-being and service quality.
FROM DISCOUNTS TO DECISIONS: THE ROLE OF BRAND REPUTATION IN TIKTOK GO'S F&B CONSUMER ECOSYSTEM Novia Fitri Yanti Saragih; Herning Indriastuti; Heni Rahayu Rahmawati
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 2 (2026): April
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20537824

Abstract

This study aims to examine the effect of TikTok discount vouchers on consumer purchase decisions in the food and beverage (F&B) sector, with brand reputation as a mediating variable within the social commerce ecosystem. The growing use of TikTok Go as a promotional channel reflects a shift in consumer behavior from passive content exposure to transaction-driven digital engagement. However, the effectiveness of discount strategies in this context is not solely determined by price incentives, but also by perceived brand reputation. This research employs a quantitative approach using Structural Equation Modeling–Partial Least Squares (SEM-PLS). Data were collected through a survey of consumers who have used TikTok discount vouchers for F&B products. The results indicate that TikTok discount vouchers have a positive and significant effect on both brand reputation and purchase decisions. Furthermore, brand reputation significantly influences purchase decisions and acts as a mediating variable in the relationship between discount vouchers and purchase decisions. These findings suggest that the effectiveness of discount strategies in social commerce depends not only on price-based stimuli but also on the ability of brands to maintain a strong reputation. This study contributes to digital marketing literature by highlighting the integration of price promotions and brand perception in shaping consumer behavior.
Pengembangan Produk Unggulan Desa Sebagai Potensi Peningkatan Ekonomi Masyarakat Desa Sidorejo di Kecamatan Penajam, Kabupaten Penajam Paser Utara Herning Indriastuti; Syarifah Hudayah; Rahmawati Rahmawati; J. Kuleh; Heni Rahayu Rahmawati; Budi Nugroho
Journal Social Science And Technology For Community Service Vol. 7 No. 1 (2026): Volume 7 Nomor 1 Maret 2026
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/jsstcs.v7i1.1186

Abstract

Sidorejo, adalah desa tranmigrasi dari Jawa gelombang pertama di Kalimantan Timur yang berada di Kabupaten Penajam Paser Utara. Sekarang mempunyai jumlah penduduk 4000 dengan 2.600 atau 70% adalah petani. Desa Sidorejo berhasil memaksimalkan lahan seluas 1 Hektare (Ha) hingga menghasilkan 6,6 ton padi dalam sekali panen dengan luas hamparan sawah 365 Ha. Masalahnya apakah desa Sidorejo mampu memenuhi kapasitas produksi yang besar sebagai support system IKN ? Apakah masyarakat Sidorejo mampu meningkatkan nilai tambah (value added) hasil pertaniannya untuk meningkatkan perekonomian daerah? Pengabdian Masyarakat ini untuk memberikan solusi bagi masalah yang dihadapi masyarakat Sidorejo, yaitu berhubungan dengan lumbung pangan, mengajarkan untuk memberikan nilai tambah bagi perekonomian masyarakat dengan mengembangkan produk unggulan. Solusi yang ditawarkan untuk menyelesaikan permasalahan mitra adalah pengembangan produk unggulan yaitu dengan mengadakan Pelatihan Pengembangan Produk Unggulan seperti cara pembuatan brand, logo dan kemasan, digitalisasi, manajerial, kewirausahaan serta pemasaran.
The effect of live streaming and customer reviews on purchase decisions with brand trust as a mediating variable in TikTok Shop Yunita Sari; Herning Indriastuti
Priviet Social Sciences Journal Vol. 6 No. 3 (2026): March 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i3.1645

Abstract

The Influence of Live Streaming and Customer Reviews on Purchase Decisions, and the Role of Brand Trust as an Intervening Variable on Products in TikTok Shop. Supervised by Dr. Herning Indriastuti, SE., MM. This study investigates the effect of live streaming and customer reviews on purchase decisions while examining brand trust as an intervening variable in the context of products marketed through TikTok Shop. Employing a quantitative approach with Partial Least Squares (PLS) analysis, the research involved 133 active TikTok Shop users who had watched live streaming sessions, read customer reviews, and made purchases. The findings reveal that live streaming and customer reviews positively and significantly influence both brand trust and purchase decisions. Furthermore, brand trust significantly affects purchase decisions and serves as a mediating variable in the relationship between live streaming, customer reviews, and purchase decisions, thereby underscoring the critical role of brand trust in optimizing the effectiveness of digital marketing strategies on TikTok Shop.
Persepsi Perilaku Mahasiswa Terhadap Keputusan Menabung di Perbankan Syariah Feri Rahmat; Joko Susilo; Herning Indriastuti
PENG: Jurnal Ekonomi dan Manajemen Vol. 1 No. 1 (2024): January-Maret, Economics and business economics in people's lives
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/f7ychb13

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh persepsi dan perilaku terhadap keputusan mahasiswa sebatik menabung di perbankan syariah. Jenis penelitian ini menggunakan penelitian kuantitatif. Penelitian ini juga menggunakan 100 data responden mahasiswa sebatik yang berkuliah di Universitas Mulawarman Kota Samarinda yang telah menabung di perbankan syariah. Data yang dikumpulkan mengunakan kuesioner dengan skala Likert. Hasil dari penelitian ini menunjukkan bahwa Persepsi berpengaruh positif dan signifikan terhadap keputusan mahasiswa sebatik menabung di perbankan syariah, dan Perilaku juga berpengaruh positif dan signifikan terhadap keputusan mahasiswa sebatik menabung di perbankan syariah.
The Effect of Service Quality to Improve Customer Retention Through Customer Satisfaction as a Mediation in Calibration Laboratory M Nur Jamaluddin; Syarifah Hudayah; Herning Indriastuti
THE SPIRIT OF SOCIETY JOURNAL : International Journal of Society Development and Engagement Vol 9 No 1: September 2025
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/scj.v9i1.3414

Abstract

This study aims to analyze the effect of service quality on customer satisfaction and retention at the UPTD Laboratory of BPSMB Samarinda. The approach used in this study is quantitative with the Structural Equation Modeling-Partial Least Squares (SEM-PLS) analysis method and involving 162 respondents as samples. Testing is carried out through evaluation of the outer model and inner model to assess the validity, reliability, and relationships between variables in the research model. The results of the analysis show that service quality has a direct and significant effect on customer satisfaction (coefficient = 0.812; t = 32.328; p <0.001), and has a direct effect on customer retention (coefficient = 0.408; t = 3.770; p <0.001). In addition, customer satisfaction also has a significant effect on customer retention (coefficient = 0.416; t = 3.723; p < 0.001) and partially mediates the relationship between service quality and customer retention (coefficient = 0.338; t = 3.638; p < 0.001). This finding confirms that customer satisfaction plays an important role as a mediator in shaping customer loyalty. Thus, consistently improving service quality is a key strategy in building satisfaction and maintaining customer loyalty.
Effects of private label, store brand image, and product signature on Word of Mouth (WOM) emotion at Indomaret Point Samarinda Fidelia Zulfaqar Putri; Herning Indriastuti
Priviet Social Sciences Journal Vol. 6 No. 8 (2026): August 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i8.1835

Abstract

This study aims to examine the influence of private label on store brand image, private label on product signature, private label on word of mouth (WOM) emotion, store brand image on word of mouth (WOM) emotion, and product signature on word of mouth (WOM) emotion at Indomaret Point Samarinda. A quantitative approach was employed, and data were collected through questionnaires distributed to 200 respondents. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that private label has a significant effect on store brand image and product signature. Furthermore, store brand image and product signature significantly influence WOM emotion. Although private label also directly affects WOM emotion. These findings indicate that private label, store brand image, and product signature plays an important role in strengthening store identity and encouraging positive emotional responses from consumers.
Co-Authors Achmad Fachri Adhytya Nugraha Adi Anwar Adi Wijaya Adinda Nur Oktaviani Dwi Putri Ady, Muhammad Adzawiah, Prinshi Rabbiatul Agil Sukadri Agus Tomako Saputra AHMAD GAZALI DAHLAN Al Hidayah, Rahmawati Alexander Sampeliling Alexander Sampeliling Alexander Sampeliling Alexander Sampeliling Alfianty Rizky Ramadhanti Alfina Damayanti Al’mira Fa’rah AMELIA SETYAWATI, AMELIA Ananta, Andi Asti Ani Sri Winarti Annisa Dwi Ratnasari Aprilliani, Nur Ardiyanti Syifa Rahmani Asnawati Asnawati Asnawati Asnawati Asnawati Asnawati Budi Nugroho Budi Nugroho Cantika Virgores Damayanti, Alfina Dedy Alfiannur Dian Anita Nuswantara Dian Ratna Sari Dirga Lestari Doddy Adhimursandi Endi Pembudi Eny Rochaida Fadillah Ridho Pangestu Fajar, Andy Fega Septia Rustam Feri Rahmat Fidelia Zulfaqar Putri Gusti Noorlitaria Gusti Noorlitaria A Gusti Noorlitaria Achmad Hairul Anwar Hajjra Hajjra Heni Rahayu Rahmawati Hidayati Tetra Imron Sohsan Imron Sohsan, Imron J. Kuleh Jayanti Reike Jefryadi Yeskel Jeny Arita Jofachri, Muhammad Johanes Babtista Barca Sally Kembaren Johanes Babtista Barca Sally Kembaren Joko Susilo Joko Susilo Kiki Andriani Purty Lenjau, Jalung Setiawan Lucky Apriliyanti Mutholib Lusiana Emiliani Weti M Nur Jamaluddin M. Alda Saputra Marhamah, Putri Al Martiyanti, Dwi Maulia Syafda M Meri Meri Muhammad Faizuddin Muhammad Hilmi Lingga Sabda KasiH MuhammadRisyan Mahendra Putra Mukhlis Mukhlis Muslihin Muslihin Niken Fortuna Nila Kartika Norhayati Norhayati Norhayati Norhayati, Norhayati Noris Marten Polanco Nova, Meri Novia Fitri Yanti Saragih Nur Aprilliani Nur Ita’ Zahrah Nur Mahani Nur Rahman Ramadhany Al-Fatih Nuraeni, Hera Nurul Huda Oktaviani, Rizka Purwati Pamasang S. Siburian Pamasang Siburian Pembudi, Endi Prinshi Rabbiatul Adzawiah Purty, Kiki Andriani Puspo Dewi Dirgantari Putra Darma Negara Putu Meilya Ayu Widyastini Rabiatul Adawiyah Rachmat Kurniawan Rahman, Iradah Rahmat Hidayat Rahmat, Feri Rahmawati Rahmawati Rahmawati, Heni Rahayu Rama Rama Ramadhanti , Alfianty Rizky Raudatul, Salsabilla Raya Sulistyowati Retno Dewi Perwita Risnawati Risnawati Rizal Rizal Rizal Rizal Rizky Abdillah Isma Rizky Khotijatul Mahgfiroh Rizky Yudaruddin Robiansyah, Robiansyah Rufina Pramuditha Rufina Pramuditha Safira, Zuyyina Santi Wiji Astuti Siti Kamisah Siti Kumala Dewi Siti Qomariah Sri Wahyuni Sri Winarti, Ani Sudarjo Sudibyo, Zsaghandy Adjisuastika Sugangga, Amelia Sugangga, Rayyan Suharno Suharno Syahar Banu, Syahar Syamsiar, Syamsiar Syarifah Hudayah Theresia Militina Utama, Dandi Begi Warsita, Meisy Yohanes Kuleh Yunita Sari ZA, Saida Zainurossalamia Zainuddin, Julham Zsaghandy Adjisuastika Sudibyo Zukhruf, Ratu Dintha Insyani