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All Journal Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Pemberdayaan Masyarakat Madani (JPMM) Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen JURNAL MANAJEMEN The Spirit of Society Journal : International Journal of Society Development and Engagement Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Sketsa Bisnis Journal of Humanities and Social Studies International Journal of Economics, Business and Accounting Research (IJEBAR) Budimas : Jurnal Pengabdian Masyarakat Journal of Management and Entrepreneurship Research International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Ilmu Manajemen Mulawarman (JIMM) Jurnal Ilmu Ekonomi Mulawarman (JIEM) Jurnal Sosial dan Sains Jurnal Indonesia Sosial Sains Priviet Social Sciences Journal Indonesian Journal of Advanced Research (IJAR) ABDIMU Jurnal Pengabdian Kepada Masyarakat Asian Journal of Social and Humanities PENG: Jurnal Ekonomi dan Manajemen Jurnal Ekonomi Syariah Mulawarman (JESM) Jurnal Dinamika Manajemen Journal of Social Sciences and Technology for Community Service
Herning Indriastuti
Universitas Mulawarman
Religion Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences Other

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Pengaruh celebrity endorsement, perceived quality dan brand awareness terhadap purchase decision Fajar, Andy; Suharno, Suharno; Indriastuti, Herning
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol. 8 No. 4 (2023): November
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jimm.v8i4.12025

Abstract

Penelitian ini bertujuan untuk menjelaskan pengaruh Celebrity Endorsment, Perceived Quality dan Brand Awareness terhadap Purchase Decision Masker Spirulina Tiens di Toko Online Instagram @Spirulinaori.smd. Populasi penelitian ini adalah konsumen yang pernah melakukan pembelian Masker Spirulina Tiens di Toko Online Instagram @Spirulinaori.smd. Teknik pengambilan sampel pada penelitian ini menggunakan purpossive sampling dengan jumlah sampel sebanyak 108 responden. Metode analisi data menggunakan teknik regresi linier berganda dengan perhitungan menggunakan alat bantu SPSS 25. Hasil dari penelitian ini menunjukkan bahwa variabel Celebrity Endorsment dan Perceived Quality serta Brand Awareness berpengaruh positif dan signifikan terhadap variabel Purchase Decision.
The Effect of Service Quality to Improve Customer Retention Through Customer Satisfaction as a Mediation in Calibration Laboratory Jamaluddin, M Nur; Hudayah, Syarifah; Indriastuti, Herning
THE SPIRIT OF SOCIETY JOURNAL : International Journal of Society Development and Engagement Vol 9 No 1: September 2025
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/scj.v9i1.3414

Abstract

This study aims to analyze the effect of service quality on customer satisfaction and retention at the UPTD Laboratory of BPSMB Samarinda. The approach used in this study is quantitative with the Structural Equation Modeling-Partial Least Squares (SEM-PLS) analysis method and involving 162 respondents as samples. Testing is carried out through evaluation of the outer model and inner model to assess the validity, reliability, and relationships between variables in the research model. The results of the analysis show that service quality has a direct and significant effect on customer satisfaction (coefficient = 0.812; t = 32.328; p <0.001), and has a direct effect on customer retention (coefficient = 0.408; t = 3.770; p <0.001). In addition, customer satisfaction also has a significant effect on customer retention (coefficient = 0.416; t = 3.723; p < 0.001) and partially mediates the relationship between service quality and customer retention (coefficient = 0.338; t = 3.638; p < 0.001). This finding confirms that customer satisfaction plays an important role as a mediator in shaping customer loyalty. Thus, consistently improving service quality is a key strategy in building satisfaction and maintaining customer loyalty.
The Influence of Inbound Marketing and Marketing Content On Company Image and Purchasing Decisions at CV Rexindo Multikarya In Samarinda Norhayati, Norhayati; Hidayati, Tetra; Indriastuti, Herning
Asian Journal of Social and Humanities Vol. 2 No. 11 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i11.407

Abstract

The purpose of this study is to analyze and prove the effect of inbound marketing and marketing content on company image, to analyze and prove inbound marketing and marketing content on purchasing decisions, to analyze and prove the effect of company image in mediating inbound marketing and marketing content on purchasing decisions. This research was conducted at CV Rexindo Multikarya in Samarinda. The research design uses explanatory research. The type of research is quantitative. The population of this study are respondents who have shopped at CV Rexindo Multikarya in Samarinda. The sample taken for research is 150 respondents with non probability sampling method, namely with purposive sampling technique. Power collection is done by distributing questionnaires to respondents in Samarinda. The data analysis technique used is the SEM method, namely PLS (Partial Least Square) using Smart PLS version 3.0 software. The results showed that inbound marketing and marketing content have a positive and significant effect on company image, inbound marketing and marketing content have a positive and significant effect on purchasing decisions,. In this study also found that inbound marketing and marketing content have a positive and significant effect on purchasing decisions with company image as mediation.
The Influence of Perceived Risk and Consumer Knowledge on Behavior Intention with Consumer Trust As an Intervening Variable in Life Insurance Products in Balikpapan and Makassar Sri Winarti, Ani; Indriastuti, Herning; Sohsan, Imron
Jurnal Indonesia Sosial Sains Vol. 4 No. 03 (2023): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v4i03.792

Abstract

Life insurance is a financial product that protects individuals from the risk of unfortunate events such as death and disability. Although the life insurance market is showing increased penetration, many still do not have life insurances. Purpose: This research aimed to analyze the influence of consumer trust in the relationship between the relationship of perceived risk and consumer knowledge with behavior intention. Design/methodology/approach: This research used a quantitative approach. The research was conducted on 210 respondents in Makassar and Balikpapan. Data were collected through an online questionnaire. The data collected were analyzed using the Structural Equation Modelling (SEM) with the AMOS application. Findings: Perceived Risk: financial risk, performance risk, physical risk, social risk and overall risk have negative influences and not significant to behavior intention. Consumer knowledge have a positive influence and significant to behavior intention. Consumer trust was a variable that mediated the influence of perceived risk and consumer knowledge on behavior intention.
Pengembangan Produk Unggulan Desa Sebagai Potensi Peningkatan Ekonomi Masyarakat Desa Sidorejo di Kecamatan Penajam, Kabupaten Penajam Paser Utara Indriastuti, Herning; Hudayah, Syarifah; Rahmawati, Rahmawati; Kuleh, J.; Rahmawati, Heni Rahayu; Nugroho, Budi
Journal Social Science And Technology For Community Service Vol. 7 No. 1 (2026): Volume 7 Nomor 1 Maret 2026
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/jsstcs.v7i1.1186

Abstract

Sidorejo, adalah desa tranmigrasi dari Jawa gelombang pertama di Kalimantan Timur yang berada di Kabupaten Penajam Paser Utara. Sekarang mempunyai jumlah penduduk 4000 dengan 2.600 atau 70% adalah petani. Desa Sidorejo berhasil memaksimalkan lahan seluas 1 Hektare (Ha) hingga menghasilkan 6,6 ton padi dalam sekali panen dengan luas hamparan sawah 365 Ha. Masalahnya apakah desa Sidorejo mampu memenuhi kapasitas produksi yang besar sebagai support system IKN ? Apakah masyarakat Sidorejo mampu meningkatkan nilai tambah (value added) hasil pertaniannya untuk meningkatkan perekonomian daerah? Pengabdian Masyarakat ini untuk memberikan solusi bagi masalah yang dihadapi masyarakat Sidorejo, yaitu berhubungan dengan lumbung pangan, mengajarkan untuk memberikan nilai tambah bagi perekonomian masyarakat dengan mengembangkan produk unggulan. Solusi yang ditawarkan untuk menyelesaikan permasalahan mitra adalah pengembangan produk unggulan yaitu dengan mengadakan Pelatihan Pengembangan Produk Unggulan seperti cara pembuatan brand, logo dan kemasan, digitalisasi, manajerial, kewirausahaan serta pemasaran.
The effect of live streaming and customer reviews on purchase decisions with brand trust as a mediating variable in TikTok Shop Sari, Yunita; Indriastuti, Herning
Priviet Social Sciences Journal Vol. 6 No. 3 (2026): March 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i3.1645

Abstract

The Influence of Live Streaming and Customer Reviews on Purchase Decisions, and the Role of Brand Trust as an Intervening Variable on Products in TikTok Shop. Supervised by Dr. Herning Indriastuti, SE., MM. This study investigates the effect of live streaming and customer reviews on purchase decisions while examining brand trust as an intervening variable in the context of products marketed through TikTok Shop. Employing a quantitative approach with Partial Least Squares (PLS) analysis, the research involved 133 active TikTok Shop users who had watched live streaming sessions, read customer reviews, and made purchases. The findings reveal that live streaming and customer reviews positively and significantly influence both brand trust and purchase decisions. Furthermore, brand trust significantly affects purchase decisions and serves as a mediating variable in the relationship between live streaming, customer reviews, and purchase decisions, thereby underscoring the critical role of brand trust in optimizing the effectiveness of digital marketing strategies on TikTok Shop.
Information technology on employee performance with job satisfaction as a mediating variable Renhard, Kaleb; Indriastuti, Herning
Priviet Social Sciences Journal Vol. 6 No. 3 (2026): March 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i3.1647

Abstract

Information Technology on Employee Performance with Job Satisfaction as a Mediating Variable in the Sangasanga District, Kutai Kartanegara Regency. Under the guidance of Mrs. Dr. Herning Indriastuti, S.E., M.M.. This study examined the effect of information technology on employee performance, with job satisfaction serving as a mediating variable, in the Sangasanga District, Kutai Kartanegara Regency. A quantitative approach was employed, and data were collected through online questionnaires distributed to employees. The sample consisted of 40 staff members working at sub-district and district offices in Sangasanga. The data were analyzed using SmartPLS 3.0. The findings revealed that information technology had a positive but not statistically significant effect on employee performance. However, information technology had a positive and significant impact on job satisfaction, and job satisfaction significantly and positively influenced employee performance. Furthermore, information technology indirectly exerted a positive and significant effect on employee performance through job satisfaction as a mediating variable.
Gamification enjoyment influences repurchase intention through emotional engagement in generation Zillennials Herning Indriastuti; Alfianty Rizky Ramadhanti
Priviet Social Sciences Journal Vol. 5 No. 9 (2025): September 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i9.424

Abstract

The demise of e-commerce marketplaces in Indonesia is due to the different strategies employed by companies. Two marketplaces in Indonesia still survive by using gamification strategies. Although this strategy does not always directly increase repurchase intention, this study aims to examine the repurchase intention of the Indonesian Zillennial generation on e-commerce platforms through gamification enjoyment and affective emotional engagement. This study used a purposive sampling technique to gather 130 responses for data analysis using SMARTPLS. Gamification has an insignificant effect on Zillennials' generation repurchase intention. However, affective emotional engagement can significantly increase the repurchase intention of the Zillennials generation and mediate the relationship between gamification enjoyment and the repurchase intention of the Zillennials generation. This is a valuable strategic input for e-commerce to keep in mind that the Zillennial generation's gaming experience always involves emotions (S-O-R Theory), and managing affective emotional engagement effectively will lead to more informed decisions, which is an unmapped territory in gamification marketing. The policy implication is that the high usage of social media and digital platforms through gamification enjoyment is expected to boost Zillennial consumer repurchase intentions through affective emotional engagement as an effective and accurate strategy to strengthen corporate branding with next-generation consumers in the digital landscape. This study focuses on Zillennials who use gamification for enjoyment on e-commerce platforms.
Intention to reuse Gojek Application: The parallel mediating role of attitude and satisfaction toward application using AMOS-SEM approach Zsaghandy Adjisuastika Sudibyo; Syarifah Hudayah; Herning Indriastuti
Priviet Social Sciences Journal Vol. 5 No. 7 (2025): July 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i7.440

Abstract

This study examines the influence of perceived usefulness and ease of use of the Gojek application and the intention to reuse the application with mediated attitudes and user satisfaction among Millennials and Generation Z. The focus of this research is on the big cities of East Kalimantan, Indonesia, namely Samarinda and Balikpapan. Data were extracted from 128 respondents using snowball sampling, and the analysis was conducted using AMOS structural equation Modelling. The findings show that perceived usefulness significantly affects the attitude and satisfaction of Gojek application users but has no significant effect on the intention to reuse application users.  Perceived ease of use had an insignificant effect on attitudes, satisfaction, and intention to reuse Gojek application users. There is only one significant relationship between indirect variables; perceived usefulness has a significant effect on intention to reuse the application through the attitude toward the application. However, the other indirect relationships had an insignificant effect. This finding highlights the importance of perceived usefulness for Gojek application users. Although consumers admit to using an application based on attitude and satisfaction, they are reluctant to reuse the application because many competitors offer promotions and lower prices, so consumers feel they have a choice. Tests before the full AMOS model using confirmatory factor analysis for exogenous and endogenous factors showed significant results for all relationships between variables.
The effect of workload on burnout mediated by work-family conflict among employees Nurul Huda; Herning Indriastuti
Priviet Social Sciences Journal Vol. 6 No. 6 (2026): June 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i6.1877

Abstract

This study analyzes the effect of workload on burnout, with Work-Family Conflict (WFC) as a mediating variable, among employees of Bank Rakyat Indonesia (BRI) Branch Office Samarinda 1. The study is grounded in the growing pressure faced by banking employees, including high service demands, extended working hours, strict accuracy requirements, and performance targets that may intensify psychological strain. A quantitative research design was applied using a saturated sampling technique, involving all 84 employees as respondents. Data were collected through questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.1. The findings reveal that workload has a positive and significant effect on burnout and WFC. WFC also has a positive and significant effect on burnout. Furthermore, WFC partially mediates the relationship between workload and burnout, indicating that excessive workload increases burnout both directly and indirectly by disrupting employees’ balance between work and family roles. These results highlight the importance of workload management, adequate staffing, realistic performance targets, and family-supportive policies to reduce burnout risk. The study contributes to human resource management literature by providing empirical evidence from an Indonesian banking branch context. It also offers practical guidance for managers seeking to sustain employee well-being and service quality.
Co-Authors Achmad , Gusti Noorlitaria Achmad Fachri Adhytya Nugraha Adi Anwar Adi Wijaya Adinda Nur Oktaviani Dwi Putri Ady, Muhammad Adzawiah, Prinshi Rabbiatul Agil Sukadri Agus Tomako Saputra AHMAD GAZALI DAHLAN Alexander Sampeliling Alexander Sampeliling Alexander Sampeliling Alexander Sampeliling Alfianty Rizky Ramadhanti Alfina Damayanti AMELIA SETYAWATI, AMELIA Ananta, Andi Asti Ani Sri Winarti Annisa Dwi Ratnasari Aprilliani, Nur Ardiyanti Syifa Rahmani Asnawati Asnawati Asnawati Asnawati Asnawati Asnawati Budi Nugroho Cantika Virgores Damayanti, Alfina Dedy Alfiannur Dian Anita Nuswantara Dian Ratna Sari Dirga Lestari Doddy Adhimursandi Endi Pembudi Eny Rochaida Fadillah Ridho Pangestu Fajar, Andy Fega Septia Rustam Feri Rahmat Gusti Noorlitaria Gusti Noorlitaria A Gusti Noorlitaria Achmad Hairul Anwar Hajjra Hajjra Heni Rahayu Rahmawati Hidayati Tetra Imron Sohsan Imron Sohsan, Imron J. Kuleh Jamaluddin, M Nur Jayanti Reike Jefryadi Yeskel Jeny Arita Jofachri, Muhammad Johanes Babtista Barca Sally Kembaren Johanes Babtista Barca Sally Kembaren Joko Susilo Joko Susilo Joko Susilo Kiki Andriani Purty Lenjau, Jalung Setiawan Lucky Apriliyanti Mutholib Lusiana Emiliani Weti M. Alda Saputra Marhamah, Putri Al Martiyanti, Dwi Maulia Syafda M Meri Meri Muhammad Faizuddin Muhammad Hilmi Lingga Sabda KasiH MuhammadRisyan Mahendra Putra Mukhlis Mukhlis Muslihin Muslihin Niken Fortuna Nila Kartika Norhayati Norhayati Norhayati Norhayati, Norhayati Noris Marten Polanco Nova, Meri Novia Fitri Yanti Saragih Nur Aprilliani Nur Ita’ Zahrah Nur Mahani Nur Rahman Ramadhany Al-Fatih Nuraeni, Hera Nurul Huda Oktaviani, Rizka Purwati Pamasang S. Siburian Pamasang Siburian Pembudi, Endi Prinshi Rabbiatul Adzawiah Purty, Kiki Andriani Puspo Dewi Dirgantari Putit, Lennora Putra Darma Negara Putu Meilya Ayu Widyastini Rabiatul Adawiyah Rachmat Kurniawan Rahman, Iradah Rahmat Hidayat Rahmat, Feri Rahmawati Rahmawati Rahmawati, Heni Rahayu Rahmawati, Rahmawati Rama Rama Ramadhanti , Alfianty Rizky Raudatul, Salsabilla Raya Sulistyowati Renhard, Kaleb Retno Dewi Perwita Risnawati Risnawati Rizal Rizal Rizal Rizal Rizky Abdillah Isma Rizky Khotijatul Mahgfiroh Rizky Yudaruddin Robiansyah, Robiansyah Rufina Pramuditha Rufina Pramuditha Safira, Zuyyina Santi Wiji Astuti Siti Kamisah Siti Kumala Dewi Siti Qomariah Sri Wahyuni Sri Winarti, Ani Sudarjo Sudibyo, Zsaghandy Adjisuastika Sugangga, Amelia Sugangga, Rayyan Suharno Suharno Syahar Banu, Syahar Syamsiar, Syamsiar Syarifah Hudayah Theresia Militina Utama, Dandi Begi Warsita, Meisy Yohanes Kuleh Yunita Sari ZA, Saida Zainurossalamia Zainuddin, Julham Zsaghandy Adjisuastika Sudibyo Zukhruf, Ratu Dintha Insyani