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Ita Suryani
Universitas Bina Sarana Informatika
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The Dynamics of Fan Communication on a K-Drama Menfess Twitter Account: A Netnographic Study of Virtual Communities Devy Putri Kussanti; Nur Iman El Hidayah; Dhefine Armelsa; Ita Suryani; Mareta Puri Rahastine
Jurnal Spektrum Komunikasi Vol 14 No 1 (2026): Jurnal Spektrum Komunikasi : March 2026 [On Progress]
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v14i1.1185

Abstract

This study uses netnography to trace the activities of the K-Drama Menfess Twitter account as a means of communication and virtual discussion for Korean drama fans. This approach helps researchers understand the dynamics of social life in cyberspace through observation of online activities that occur naturally on the platform. The research focuses on analyzing the interactions, activities, and content or menfess posted by the account's followers, which reflect the forms of communication, expression, and engagement within the K-Drama fan community. The research method used in this study is a qualitative or naturalistic method that produces descriptive data in the form of written or spoken behavior and words from the subjects. Research data was collected through participatory observation and content analysis of tweets published by the K-Drama Menfess account during a certain period of time. The results of the study show that this account plays an important role in building a solid and interactive virtual community. The account not only serves as a space for sharing information and opinions about K-Drama, but also strengthens the sense of togetherness among community members. These findings emphasize the importance of social media as a dynamic virtual communication space that contributes to enriching the experiences and knowledge of its users.
Co-Authors , M. M, Oktariyansyah Achmad Haikal Akhmad Zulfikri Alfaniza Maradinayanti Saputri Anisa, Lulu Apriani, Devita Aprilia, Resya Arifin, Siti Roshaidai Mohd Armelsa, Dhefine Asriyani Sagiyanto ASRIYANI SAGIYANTO, ASRIYANI Astuti, Andari Wuri Bakhtiar, Iwan Bakiyah, Horidatul Chinmi, Maichel Denny Erica Devy Putri Kussanti Dewi Retno Budiastuti Dhefine Armelsa Dinda Adisti Dinda Laela Putri Efendi Dabukke, Rikardo Engliana, Engliana Febrianti, Cindy Putri George W Bender George W. Bender George Wilhelm Bender Hadi Prana Hefringgo, Refki Hery Widijanto Intan Leliana Jaka Atmaja, Jaka Kusuma, Mutiara Tirta Prabandari Lintang Liliyana, Liliyana Lily Arsanti Lestari Mareta Puri Rahastine Mike Indarsih, Mike Mochammad Zehhan Muhammad Fauzan Kariman Muslimin Muslimin Nasikin, Nasikin Nur Auliya Nur Iman El Hidayah Octarina, Indri Meilika Pratiwi, Astiti Putri indrina Napitupulu Rachmawati, Yuliana Novita Regina Febriyanti Rio Septian Romaria, Gustina Rustono - Sagiyanto, Asriyani Sandra Olifia Savitri, Mila Sharif, Sabidi Siti Fatimah Siti Helmyati siti qonaah qonaah, siti qonaah Suarnajaya, Wayan Susilowati Susilowati Susilowati Suwarno Suwarno Thabita Marethi Arifah Hardini Wijaya, Beby Chandra Wulan Muhariani Yusuf Setiyawan