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The Effect of Competency Certification on Performance Mediated by Innovation Pungky Nanda Raras; Eka Travilta Oktaria; Iskandar A.A; Andala Rama Putra Barusman; Habiburahman Habiburahman
Studi Akuntansi, Keuangan, dan Manajemen Vol 6 No 1 (2026): July
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v6i1.6420

Abstract

Purpose: This study aimed to analyze the effect of competency certification on employee performance and examine the mediating role of innovation in strengthening this relationship. In the era of globalization and rapid technological advancement, organizations must continuously improve the quality of their human resources to remain competitive. Competency certification provides formal recognition of employees’ knowledge, skills, and professionalism. However, its impact on performance may be limited if not accompanied by innovative practices. Therefore, this study investigates whether innovation can function as a mechanism that enhances the effect of competency certification on employee performance. Methodology: This study used a quantitative approach with an explanatory research design. Data were collected through questionnaires distributed to 20 respondents with experience in competency certification. The data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with SmartPLS software to examine both direct and indirect relationships among variables. Results: The results indicate that competency certification positively and significantly affects employee performance, with a path coefficient of 0.662. Competency certification also positively affects innovation, with a coefficient of 0.416, and innovation influences performance, with a coefficient of 0.381. The mediation analysis shows that competency certification indirectly improves performance through innovation, with a value of 0.159, although the direct effect remains stronger. Conclusions: Innovation partially mediates the relationship between competency certification and employee performance. Limitations: This study was limited by its small sample size. Nevertheless. Contributions: This study contributes to the human resource management literature by highlighting the importance of integrating competency certification with innovation-oriented organizational practices.
Pelatihan Kelistrikan bagi Santri Pondok Pesantren Andala Rama Putra Barusman; Khairudin Khairudin; Riza Muhida; Haninun Haninun; Agus Purnomo; Appin Purisky Redaputri
JURNAL CEMERLANG: Pengabdian pada Masyarakat Vol 7 No 1 (2024): JURNAL CEMERLANG: Pengabdian Pada Masyarakat
Publisher : LP4MK STKIP PGRI Lubuklinggau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31540/jpm.v7i1.3225

Abstract

Pelatihan kelistrikan bagi santri di Pondok Pesantren merupakan salah satu upaya penting untuk meningkatkan keterampilan dan pengetahuan praktis santri di bidang kelistrikan. Di era modern saat ini, pemahaman tentang kelistrikan tidak hanya dibutuhkan untuk kebutuhan sehari-hari, tetapi juga sebagai penunjang pendidikan dan keselamatan di lingkungan pondok pesantren. Pelatihan ini bertujuan untuk mengurangi ketergantungan terhadap teknisi luar dengan memberikan kemampuan kepada santri untuk melakukan perawatan dan perbaikan sederhana pada peralatan listrik. Metode pelatihan yang diberikan meliputi pengenalan dasar kelistrikan, teori dan praktik keselamatan kelistrikan, penggunaan alat-alat listrik, serta pemasangan dan perawatan sistem kelistrikan. Melalui pendekatan yang terstruktur ini, santri dapat mengembangkan keterampilan yang relevan dan meningkatkan rasa percaya diri dalam menangani permasalahan kelistrikan. Selain itu, pelatihan ini juga berkontribusi untuk mengurangi risiko kecelakaan listrik dan meningkatkan kesadaran akan efisiensi energi. Secara keseluruhan, program pelatihan kelistrikan di pondok pesantren tidak hanya memperkaya pengetahuan santri tetapi juga mempersiapkan mereka untuk menghadapi tantangan di dunia kerja yang semakin kompetitif.
The Influence of Performance Expectations, Knowledge of Accounting Software, and Business Expectations on MSMEs Profitability Using Cloud Accounting as a Moderator Variable (MSMEs In Bandar Lampung City) Vanessa Gabriela; Andala Rama Putra Barusman
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 3 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Januari - Februari 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i3.4216

Abstract

This study aims to analyze the influence of performance expectation variables, knowledge of accounting software, and business expectations on profitability mediated by cloud accounting. This type of research is quantitative research with primary data from respondents through questionnaire data collection using Google Form. The population in this study was 30 MSMEs domiciled in Bandar Lampung City. Data is analyzed using PLS-SEM in the SmartPLS 4 application. Based on the research results, Performance Expectations have a significant positive effect on profitability, while business Expectations and Knowledge of Accounting Software do not have a significant positive effect on profitability. In addition, Performance Expectations and Knowledge of Accounting Software have a significant positive effect on profitability through the use of cloud accounting, while Business expectations do not have a significant positive effect on profitability through the use of cloud accounting, and Performance Expectations and Knowledge of Accounting Software have a significant positive effect of cloud accounting, while Business Expectations do not have a significant positive effect of cloud accounting.
Eksplorasi Faktor Perilaku Konsumen terhadap Preferensi dan Keputusan Pembelian Benih Jagung NK Kenedhy Kinsyafman; Andala Rama Putra Barusman; Merina Adam
VISIONIST Vol 14, No 1 (2025): Maret
Publisher : Universitas Bandar Lampung (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jmv.v14i1.4863

Abstract

Penelitian ini bertujuan untuk menganalisis secara komprehensif pengaruh perilaku konsumen terhadap keputusan pembelian produk benih jagung NK yang diproduksi oleh PT. Syngenta Indonesia di wilayah Lampung Tengah dan Lampung Utara, dengan berlandaskan pada konsep teoritis bahwa perilaku konsumen mencerminkan proses bagaimana individu atau kelompok dalam memilih, membeli, menggunakan, serta mengevaluasi suatu produk guna memenuhi kebutuhan dan keinginannya, yang dalam praktiknya dipengaruhi oleh berbagai faktor seperti budaya, sosial, pribadi, dan psikologis; penelitian ini dilatarbelakangi oleh meningkatnya dinamika persaingan dalam sektor agribisnis, khususnya pada industri benih jagung, sehingga perusahaan perlu memiliki pemahaman yang mendalam terhadap preferensi dan karakteristik konsumen sebagai dasar dalam merumuskan strategi pemasaran yang efektif dan berdaya saing; penelitian menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner kepada distributor dan konsumen benih jagung NK, dengan jumlah populasi sebanyak 112 responden dan penentuan sampel sebanyak 88 responden menggunakan rumus Slovin, sementara analisis data dilakukan menggunakan metode regresi linear berganda dengan bantuan perangkat lunak SPSS untuk menguji pengaruh variabel secara parsial maupun simultan; hasil penelitian menunjukkan bahwa faktor budaya, sosial, pribadi, dan psikologis secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian, serta secara simultan keempat faktor tersebut juga memiliki pengaruh yang signifikan, sehingga dapat disimpulkan bahwa keputusan pembelian merupakan hasil dari interaksi kompleks berbagai faktor internal dan eksternal konsumen, yang menegaskan pentingnya pemahaman perilaku konsumen bagi perusahaan dalam merancang strategi pemasaran yang tepat guna meningkatkan preferensi dan mendorong keputusan pembelian terhadap produk benih jagung NK di wilayah penelitian. 
The mediating effect of innovation on the relationship between managerial ability and competitive advantage of Bandar Lampung MSMEs Eka Travilta Oktaria; Pungky Nanda Raras; Iskandar Ali Alam; Andala Rama Putra Barusman; Habiburrahman Habiburrahman
Annals of Human Resource Management Research Vol. 5 No. 2 (2025): June
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v5i2.3555

Abstract

Purpose: This study aims to analyze the effect of managerial ability on competitive advantage through innovation among MSMEs in the craft sub-sector of Bandar Lampung City. Methodology/approach: The study employed a quantitative approach using the survey method. The population of this research consisted of all 62 MSMEs in the craft sub-sector in Bandar Lampung City, while a sample of 60 MSMEs was selected through random sampling. Data were collected from the owners and managers of these MSMEs. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS version 3.2.9 to examine the relationships between variables, both directly and through the mediating effect of innovation. Results/findings: The study shows that managerial skills have a direct positive and significant influence on competitive advantage. Furthermore, managerial skills also have a positive influence on innovation, and innovation acts as a partial mediator that strengthens the influence of managerial skills on competitive advantage. These findings emphasize the importance of effective and innovative managerial development in enhancing the competitiveness of MSMEs. Conclusion: Managerial capability is a strategic resource that plays a direct and indirect role through innovation in creating competitive advantage. Integrating managerial management and innovation is a key strategy for MSMEs to maintain and enhance competitiveness in the market. Limitations: This study focused exclusively on MSMEs in the craft sub-sector of Bandar Lampung City; therefore, the findings may not be generalizable to other MSME sectors or regions. Furthermore, the variables examined were limited to managerial ability, innovation, and competitive advantages. Contribution: This study reinforces the Resource-Based View and Dynamic Capabilities theories in linking managerial ability, innovation, and competitive advantage, providing practical insights for MSME managers to strengthen managerial competence and foster innovation for enhanced organizational competitiveness.
PEMBERDAYAAN UMKM PEREMPUAN MELALUI DIGITALISASI DAN PENGUATAN MANAJEMEN KEUANGAN DI KOTA BANDAR LAMPUNG Andala Rama Putra Barusman; Eka Travilta Oktaria
Jurnal Pengabdian UMKM Vol. 5 No. 1 (2026): Januari
Publisher : Pusat Studi UMKM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jpu.v5i1.110

Abstract

UMKM perempuan memiliki peran strategis dalam menopang ekonomi keluarga dan perekonomian nasional. Namun demikian, pelaku UMKM perempuan masih menghadapi berbagai kendala, terutama dalam aspek digitalisasi usaha dan pengelolaan keuangan. Keterbatasan literasi digital dan manajemen keuangan seringkali menghambat pertumbuhan usaha dan akses terhadap pembiayaan formal. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas UMKM perempuan melalui pelatihan digitalisasi usaha dan penguatan manajemen keuangan sederhana. Metode yang digunakan meliputi sosialisasi, pelatihan teknis, pendampingan, dan evaluasi. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta mengenai pemasaran digital, penggunaan platform e-commerce dan media sosial, serta kemampuan menyusun pencatatan keuangan sederhana. Program ini berkontribusi terhadap peningkatan daya saing dan kemandirian ekonomi UMKM perempuan secara berkelanjutan.
Pengaruh Pemasaran Relasional Pondok Pesantren dalam Membangun Kepuasan Loyalitas Alumni di Pondok pesantren Al-Fattah M. Agus Nasor Al-Kahfi; Andala Rama Putra Barusman
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 3 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i3.11553

Abstract

This study aims to determine the influence of influencer marketing and social media advertisment on electronic word of mouth and customer trust, as well as the mediating role of electronic word of mouth on the influence of influencer marketing and social media advertisment on customer trust. The location of this study is in Denpasar City, Bali Province and the sample used is 150 respondents. The data analysis technique was carried out using SmartPLS 4. The results of the study show that influencer marketing has a positive and significant effect on customer trust, social media advertisment has a positive and significant effect on customer trust, influencer marketing has a positive and significant effect on electronic word of mouth, social media advertisment has a positive and significant effect on Regarding the electronic word of mouth, the electronic word of mouth has a positive and significant effect on customer trust, the role of electronic word of mouth as a mediating variable in the relationship between influencer marketing has a positive and significant influence on customer trust and the role of electronic word of mouth as a mediating variable in the relationship between Social media advertisment has a positive and significant influence on customer trust. The suggestion that can be given by the researcher is that the management of Skintific is expected to make more innovations in the product, so that later it can provide quality products, always provide direction to influencers in recommending products to consumers in order to provide accurate and reliable information, Make more interesting ads, as well as make more ads that contain product benefits, as well as testimonials from consumers who have used and are more active in promoting on social media.
Literature Review: Factors Influencing Purchasing Decisions in the Service Industry Hasrun Afandi UmpuSinga; Tri Lestira Putri Warganegara; Iskandar Ali Alam; Habiburrahman; Andala Rama Putra Barusman
Islamic Economics Journal Vol. 10 No. 02 (2024): Islamic Economics Journal
Publisher : Faculty of Economics and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/iej.v10i02.28

Abstract

This research focuses on the factors that interact with each other and influence consumers’ purchasing decisions, as well as how implementing effective marketing strategies can influence these decisions across various industry sectors. The purpose of the study is to examine studies that are relevant to purchase decisions, this study uses a qualitative method with a systematic literature study approach, which is an assessment and analysis of previous research related to purchase decisions, using the keywords “Purchase Decision” and “Travel” in the period from 2004 to 2024 (20 years). The results of the study found that purchasing decisions are influenced by cognitive dissonance, social influence, corporate alliances, brand equity, brand preferences, gender roles: female dominance, online forum browsing, price, online reviews, promotions, demographics, travel preferences, domestic family decisions, brand decisions, price decisions, circle of acquaintance decisions, compromises, temporal constructions, perceived ease of use, electronic word of mouth, content marketing, Brand image, lifestyle, trust in tour packages, trust in payment methods, intention to purchase tour services, promotion of online tour services, place of residence, previous purchase experience, information sources used and perception of reliability, professional status, age, education level, financial situation, and perception of value.
The Impact of Global Trends on Tourism and the Creative Economy in Lampung Province Selfia Alke Mega; M. Yusuf S Barusman; Habiburahman Habiburahman; Andala Rama Putra Barusman
Studi Akuntansi, Keuangan, dan Manajemen Vol 5 No 3 (2026): January
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v5i3.5619

Abstract

Purpose: This study aims to analyze the influence of global trends on the development of tourism and creative business sectors in Lampung Province. Methodology/approach: The research employs a qualitative approach through a systematic literature review, drawing data from scientific articles, research reports, books, and official statistical sources. Results/findings: Global trends such as the rise in tourist visits, digitalization, and environmental awareness significantly impact local economic growth, tourism product diversification, and promotional activities in Lampung Province. Conclusions: Global trends including the growth of tourist arrivals, diversification of tourism products, the emergence of digital tourism ambassadors, and increased environmental awareness have significantly influenced the tourism and creative business sectors in Lampung Province. These developments present both opportunities and challenges that require strategic adaptation and collaboration among local governments, business actors, and communities. By adopting digital technologies, promoting sustainable tourism practices, and leveraging cultural and natural resources, Lampung can strengthen its competitiveness and achieve sustainable regional development. Conclusion: This study shows that adaptation to global trends supports tourism and creative economy development in Lampung Province through digitalization, diversification, and sustainability. The findings underline the role of local innovation and stakeholder collaboration in regional development and suggest the need for stronger digital capacity and sustainable tourism policies Limitations: This study is limited to literature-based analysis and does not include empirical field data to validate the findings. Contribution: The research provides strategic recommendations for policymakers and business stakeholders to capitalize on global trends for developing sustainable tourism and creative industries in Lampung Province.
Building University Brand Equity Through Service and Symbolic Attributes: The Mediating Role of Brand Image Tri Lestira Putri Warganegara; M. Yusuf Sulfarano Barusman; Andala Rama Putra Barusman; Habibburahman
Fundamental and Applied Management Journal Vol. 4 No. 2 (2026): June
Publisher : Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/famj.v4i2.1015

Abstract

Increasing competition in higher education has compelled private universities to strengthen their institutional brands to attract prospective students, enhance stakeholder confidence, and sustain long-term competitiveness. Because higher education is a credence service, prospective students are generally unable to evaluate educational quality before enrollment and therefore tend to rely on institutional reputation when making their decisions. Therefore, understanding the factors that shape university brand equity has become increasingly important. Although previous studies have examined service attributes and symbolic attributes separately, limited research has investigated their combined effects on university brand equity through brand image, particularly in private universities in developing countries. Therefore, using brand image as a mediating factor, this study investigates how service attributes and symbolic attributes affect university brand equity. Using survey data gathered from 394 students enrolled in seven private universities in Bandar Lampung, Indonesia, a quantitative technique was used. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine both the direct and indirect relationships among the proposed constructs. The findings indicate that service attributes do not have a significant direct effect on brand equity. In contrast, symbolic attributes have a positive and significant effect on brand equity. Furthermore, both service attributes and symbolic attributes positively influence brand image, which in turn has a positive and significant effect on brand equity. Additionally, the mediation study shows that while brand image somewhat mediates the association between symbolic traits and brand equity, it entirely mediates the correlation between service attributes and brand equity. These findings demonstrate that students’ perceptions of institutional image play a critical role in translating both service attributes and symbolic attributes into university brand equity. By integrating symbolic and service attributes into a single model to describe how university brand equity is formed through brand image, this study adds to the body of knowledge on university branding. The findings suggest that private universities should strengthen not only service quality but also symbolic attributes, including institutional reputation, prestige, and identity, to build a stronger brand image and enhance university brand equity. This study is limited to student respondents from private universities within a single geographical region, which may restrict the generalizability of the findings.
Co-Authors . Marzuki . Riswan A Suharyo A.A, Iskandar Aan Zeni Abdillah Abdillah Adhitya Pratama Adi Gunawan Adiati Ameci Adithiya Adithiya Afriansyah, Reffi Afrizal Nilwan Agus Purnomo Agus Purnomo Ahmad Cucus Ahmad Firdaus Ahmad Paruji Amatiria, Gustop Aminah Amisa Fitri, Elysa Andika Okta Wijaya Andini Aquasita Anggrita Denziana Anugerah, Erwin C Appin Purisky Redaputri Aprinisa Arfina Shella Meilany Arif Rahman Arseta Yudha Lesmana Arya Febru Augustine, Nuraini Maya Azis Salam Bambang Sumbogo Belinda, Sherliana Bella Agustia Hasyim Benny Prakarsa Yustianto Budhi Waskito Chintana, Andayu Juhawa Darwin HS Dedemas Febriyanti Defrizal Defrizal Defrizal Defrizal Dewi Komala Sari Dian Anggraini DIKI CAHYADI Dodi Irwansyah Eka Travilta Oktaria Eka Travilta Oktaria Eka Travilta Oktaria Eka Travilta Oktaria Eka Travilta Oktaria Estutryas Primatarani Finorina Finorina Finorina, Finorina Firdaus Ali Firdaus Aljihadi Firdinan Puja Firtiliza Zatadini Fitri Fitri Fitryansyah, Alya Fritz Akhmad Nuzir Gita Leviana Putri Habbiburahman Habbiburahman Habibburahman Habiburahman, Habiburahman Habiburrahman Habiburrahman Habiburrahman Habiburrahman, Habiburrahman Haninun Hasrun Afandi Umpusinga Hasrun Afandi UmpuSinga Hasrun Afandi UmpuSinga Helmita Helmita Hendri Dunan Herry G Soedarsa Humaeni, Ali Humaeni, Ali Indah Suprihatin Indriani, Novita Irsan Aras Irsan Aras Irsandi Iskandar A.A Iskandar A.A Iskandar Ali Alam Iskandar Muda Pohan Ivan Batara Jhon Hendrik Joko Setiadi Kenedhy Kinsyafman Khairudin Khairudin Khairudin Khairudin Khunsu KHUNSU Lukmanul Hakim Lukmanul Hakim Lulu Syifa Arizki LUWIHA LUWIHA M. Agus Nasor Al-Kahfi M. Denu Poyo M. Oktaviannur M. Yusuf S. Barusman Maharanni Dessully Mardofian Akrom Munthasir Maria Shusanti Febrianti Maria, Dwi Yutika MARTHALENA, YENNY Marzuki, Marzuki Mega, Selfia Alke Meria, Dwi Yutika Merina Adam Mubarokah, Zakiatul Muhammad Fakhri Mulyono Mulyono Nadia Desti Chaerunisa Niki Agus Santoso Nopita Sari Novalia Rosa Novitasari, Meidi Nurdiawansyah Okta Ainita Oktaria, Eka Travilta Oktavia, Resti Oktaviani, Miranda Pungky Nanda Raras Pungky Nanda Raras Pungky Nanda Raras Putri, Gita Leviana Rahma Sweda Asmara Rahman, Saifur Rahmat Indra Pratama Anom Raras, Pungky Nanda Refyana Anindya Wirawan, Reni Nursyanti Resti Oktavia Ricko Marcellino Rina Loliyana Rini Velita Riza Muhida Robenson Robenson Saifur Rahman Saifur Rahman Sapmaya Wulan Saptarini, Veronika Septia Alviarni Setyaningsih, Leni Sindy Astuti Siti Nur Fadillah Soewito Soewito Sri Surya Sri Vesvaningsih Suhaimi Suhaimi Suhaimi Suhaimi Sumbogo, Bambang Sumbogo, Bambang Sunarmi Sunarmi Sunarmi Sunarmi Sunarmi Sunarmi Suryana, Marceilla Syamsu Rizal Syamsurizal Syamsurizal Tania Permata Yanra Taqwan Thamrin Tina MB Virgawenda Tina MB Virgawenda Tina Miniawati Barusman Travel Valeri Mercuri Tri Lestira Putri Warganegara Trianisa Aldina Fitri Sudiana Umpusinga, Hasrun Afandi Vanessa Gabriela Vanessa Gabriela Vina Petricia Wenny Permata Sari Yenny Marthalena Yenny Marthalena Yety, Yety Yosepha Windi Arini Yoshoa YOSHOA Yuni Astini Yuniastini, Yuniastini Yustianto, Benny Prakarsa Yuyun Safitri Zaidirina Zaidrina Zaqiyah, Ulfa