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All Journal International Journal of Engineering Science and Technology Development (IJEST) Jurnal Akuntansi dan Keuangan Jurnal Manajemen dan Bisnis International Conference on Engineering and Technology Development (ICETD) Islamic Ecomonics Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Kebijakan dan Pelayanan Publik Visionist Jurnal EMT KITA J-MAS (Jurnal Manajemen dan Sains) International Journal of Supply Chain Management JURNAL CEMERLANG: Pengabdian pada Masyarakat Journal of Information System, Applied, Management, Accounting and Research Jurnal Administrasi dan Manajemen Adzkiya : Jurnal Hukum dan Ekonomi Syariah Jurnal Ekonomi Manajemen Sistem Informasi eCo-Buss JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN KONSEP DAN TUJUAN PADA TINJUAN BISNIS SYARIAH International Journal of Business, Law, and Education International Journal of Education, Social Studies, And Management (IJESSM) Bima Journal : Business, Management and Accounting Journal eCo-Fin Utsaha: Journal of Entrepreneurship Jurnal Ekonomika Dan Bisnis Annals of Human Resource Management Research Studi Akuntansi, Keuangan, dan Manajemen Jurnal Teknologi dan Manajemen Industri Terapan Ekombis Sains: Jurnal Ekonomi, Keuangan dan Bisnis Business and Entrepreneurial Review Jurnal Pengabdian Masyarakat Tapis Berseri The Es Economics and Entrepreneurship The Eastasouth Management and Business Jurnal Ilmiah Cano Ekonomos Journal of Consumer Study and Applied Marketing Jurnal Ilmiah ESAI MABUSS: Journal of Management, Business and Social Sciences Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Pengabdian UMKM Green Inflation: International Journal of Management And Strategic Business Leadership Journal of Ekonomics, Finance, and Management Studies Journal of Multidisciplinary Academic Business Studies Jurnal Ilmiah Cano Ekonomos
Andala Rama Putra Barusman
Universitas Bandar Lampung
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Social Sciences Transportation Other

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Pengaruh Omni Channel (OCX) dan Customer Experience Terhadap Consumer Loyalty dengan Customer Satisfaction Sebagai Variabel Mediator Pada Platform Tiktok Shop Alviarni, Septia; Putra Barusman, Andala Rama
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 3 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i3.11452

Abstract

The rapid growth of social commerce has significantly transformed consumer shopping behavior, particularly on social media–based platforms such as TikTok Shop. The integration of service channels (omnichannel) and the quality of customer experience are considered crucial factors in shaping customer satisfaction and loyalty. This study aims to examine the effect of Omni Channel (OCX) and Customer Experience on Consumer Loyalty, with Customer Satisfaction serving as a mediating variable among TikTok Shop users. This research adopts a quantitative approach using a survey method. Data were collected through a structured questionnaire employing a five-point Likert scale and distributed to students of the Master of Management Program at Universitas Bandar Lampung. A total of 167 respondents were selected using purposive sampling. The data were analyzed using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) approach, assisted by SmartPLS software. The findings reveal that Omni Channel and Customer Experience have positive and statistically significant effects on Customer Satisfaction and Consumer Loyalty. Customer Satisfaction also demonstrates a significant influence on Consumer Loyalty. Furthermore, mediation analysis indicates that Customer Satisfaction partially mediates the relationship between Omni Channel and Consumer Loyalty, as well as between Customer Experience and Consumer Loyalty. These results suggest that consumer loyalty is not only driven by direct channel integration and customer experience but is also strengthened through customer satisfaction. This study implies that social commerce platforms should prioritize enhancing customer experience and ensuring seamless omnichannel integration to foster customer satisfaction and long-term loyalty.
Pengaruh Pemasaran Relasional Pondok Pesantren dalam Membangun Kepuasan Loyalitas Alumni di Pondok pesantren Al-Fattah Nasor Al-Kahfi, M. Agus; Putra Barusman, Andala Rama
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 3 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i3.11553

Abstract

This study aims to determine the influence of influencer marketing and social media advertisment on electronic word of mouth and customer trust, as well as the mediating role of electronic word of mouth on the influence of influencer marketing and social media advertisment on customer trust. The location of this study is in Denpasar City, Bali Province and the sample used is 150 respondents. The data analysis technique was carried out using SmartPLS 4. The results of the study show that influencer marketing has a positive and significant effect on customer trust, social media advertisment has a positive and significant effect on customer trust, influencer marketing has a positive and significant effect on electronic word of mouth, social media advertisment has a positive and significant effect on Regarding the electronic word of mouth, the electronic word of mouth has a positive and significant effect on customer trust, the role of electronic word of mouth as a mediating variable in the relationship between influencer marketing has a positive and significant influence on customer trust and the role of electronic word of mouth as a mediating variable in the relationship between Social media advertisment has a positive and significant influence on customer trust. The suggestion that can be given by the researcher is that the management of Skintific is expected to make more innovations in the product, so that later it can provide quality products, always provide direction to influencers in recommending products to consumers in order to provide accurate and reliable information, Make more interesting ads, as well as make more ads that contain product benefits, as well as testimonials from consumers who have used and are more active in promoting on social media.
The Influence of Relationship Marketing, Consumer Trust, and the Korean Wave on the Purchase Decision of Enhypen's Kpop Album Maharanni Dessully; Andala Rama Putra Barusman
eCo-Buss Vol. 7 No. 3 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i3.2096

Abstract

This study seeks to analyze the influence of relationship marketing, consumer trust, and the Korean Wave phenomenon on purchase interest and purchasing decisions of Enhypen's K-pop album in Bandar Lampung. Consumer purchasing decisions are complex processes and are influenced by a variety of factors, including relationship-based marketing aimed at building customer loyalty. In addition, consumer trust has an important role in creating purchase interest, particularly in the context of products that cannot be seen directly. The Korean Wave phenomenon, which is increasing the popularity of Korean culture, also contributes to the purchase decision of K-pop-related products. A questionnaire was circulated as part of the research methodology to 282 Enhypen fans in Bandar Lampung, with data analysis carried out using Smart-PLS technique. The outcomes shown that every variable studied had a noteworthy and constructive influence on purchase interest and purchase decisions. Relationship marketing and consumer trust have proven to play a significant part in raising purchase interest, which in turn influences purchasing decisions. The Korean Wave phenomenon acts as an additional driving factor that strengthens this relationship. This research is anticipated to offer understanding for music industry players in formulating more effective marketing strategies, as well as increasing the loyalty of K-pop fans in Indonesia
The Effect of Service Quality, Price, and Promotion on Go-Mart Customer Loyalty with Satisfaction as Moderator at Bandar Lampung University Trianisa Aldina Fitri Sudiana; Andala Rama Putra Barusman
eCo-Fin Vol. 7 No. 1 (2025): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v7i1.2107

Abstract

This study examines the influence of service quality, pricing, and promotions on customer loyalty at Go-Mart, particularly among students from the Faculty of Economics and Business at the University of Bandar Lampung. Customer loyalty is defined as the commitment to continue using the services provided, which is essential for sustaining competitive advantage in today’s market. The research indicates that high service quality, reasonable pricing, and effective promotions significantly enhance customer satisfaction. This satisfaction, in turn, drives loyalty, thereby creating a positive feedback loop that benefits both the customer and the business. Employing a quantitative methodology, online questionnaires were distributed to 280 respondents, ensuring a diverse range of perspectives. Data analysis was conducted using Structural Equation Modeling (SEM), a robust statistical technique that allows for the assessment of complex relationships between variables. The findings reveal that all independent variables—service quality, pricing, and promotions positively influence customer loyalty, with customer satisfaction serving as a crucial mediator in these relationships. These results provide valuable insights for companies looking to develop more effective marketing strategies to boost customer loyalty in the digital age. By focusing on these key areas, businesses can enhance their offerings, ultimately leading to increased customer retention and loyalty.
Improving Higher Education Performance Through Strategic Collaboration And Intellectual Capital: A Path To Competitive Advantage Irsan Aras; Iskandar A A; Andala Rama Putra Barusman; Defrizal Defrizal
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.8142

Abstract

This research aims to explore how strategic collaboration and intellectual capital can improve higher education performance and achieve competitive advantage. The main objective of this study is to identify the relationship between strategic collaboration, intellectual capital, and the performance of higher education institutions, as well as how these three elements can be used synergistically to achieve competitive advantage. The research method used is a quantitative approach with the population of all private universities (PTS) in the LLDikti II Region, which totals 197 private universities. The data analysis technique uses the Structural Equation Models (SEM) approach with the help of the SmartPLS program package. The results of the study show that strategic collaboration has a positive and significant impact on higher education performance. In addition, intellectual capital was also found to contribute significantly to improving the performance of the institution. The combination of strategic collaboration and intellectual capital resulted in a greater improvement in higher education performance compared to each element separately. These results show that institutions that adopt a collaborative approach and manage their intellectual capital will tend to have better performance and are able to compete more effectively in the global education market. Based on these findings, the study recommends that higher education institutions should increase their collaborative efforts, both inside and outside the institution, as well as invest in the development and management of intellectual capital.
Analisis Keunggulan Quality Oriented Human Resources Practices (QRHP) dan Ambidextrous Culture pada UPTD Balai Benih Induk Tanaman dan Alsintan Provinsi Lampung Dedemas Febriyanti; Andala Rama Putra Barusman
VISIONIST Vol 14, No 2 (2025): SEPTEMBER
Publisher : Universitas Bandar Lampung (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jmv.v14i2.4693

Abstract

UPTD Balai Benih Induk Tanaman Pangan dan Alat Mesin Pertanian (UPTD BBI TPA) Provinsi Lampung memiliki tugas pokok utama yaitu melaksanakan penyiapan benih sumber dan benih bermutu tanaman pangan, serta pembangunan prototype alat mesin pertanian. Penggabungan Quality-oriented Human Resource Practices (QHRP) dan Ambidextrous Culture (AC), UPTD BBI TPA dapat menciptakan lingkungan yang mendukung manajemen risiko, meningkatkan keterlibatan karyawan, dan mengembangkan kapabilitas dinamis. Penelitian ini, bertujuan menganalisis strategi yang efektif untuk mengatasi tantangan dalam memadukan QHRP dan AC di UPTD BBI TPA Provinsi Lampung serta menganalisis faktor-faktor yang mempengaruhi pengimplementasiannya. Penelitian ini menggunakan pendekatan kualitatif untuk mendalami keunggulan QRHP dan AC. Teknik pengumpulan data dengan menggunakan teknik wawancara, dan dokumentasi. Wawancara dilakukan kepada 4 narasumber yang bekerja di UPTD BBI TPA. Teknik analisis data dalam penelitian ini mencakup prosedur reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa Strategi efektif untuk mengatasi tantangan dalam memadukan QHRP dan Budaya Ambidextrous di dalam UPTD BBI TPA mencakup pengembangan kebijakan dan prosedur yang mendukung praktek manajemen sumber daya manusia (SDM) yang berorientasi pada kualitas, serta promosi budaya ambidextrous yang mendorong inovasi dan adaptasi. Hal ini dapat dilakukan melalui pelatihan dan pengembangan karyawan, pemberian insentif, serta penciptaan lingkungan kerja yang mendukung kreativitas, efektivitas dan efisiensi kinerja. Faktor-faktor yang mempengaruhi implementasi QHRP dan Budaya Ambidextrous termasuk dukungan kepemimpinan yang kuat, ketersediaan sumber daya yang memadai, dan budaya organisasi yang mendukung perubahan ke arah lingkungan kerja yang lebih sehat. Selain itu, pengakuan terhadap keberagaman individu dalam organisasi dan komunikasi yang terbuka juga merupakan faktor penting dalam memastikan keberhasilan strategi ini. Implikasi dari penelitian ini adalah penekanan pada perlunya perbaikan dalam manajemen SDM, termasuk strategi rekrutmen yang lebih selektif, pelatihan yang terarah, dan peningkatan pemantauan kinerja pegawai.
Co-Authors . Marzuki A Suharyo A.A, Iskandar Aan Zeni Abdillah Abdillah Adhitya Pratama Adi Gunawan Adiati Ameci Adithiya Adithiya Afriansyah, Reffi Agus Purnomo Ahmad Cucus Ahmad Firdaus Ahmad Paruji Alviarni, Septia Aminah, Aminah Amisa Fitri, Elysa Andika Okta Wijaya Andini Aquasita Anggrita Denziana Anugerah, Erwin C Appin Purisky Redaputri Aprinisa Arif Rahman Arizki, Lulu Syifa Arseta Yudha Lesmana Arya Febru Asmara, Rahma Sweda Augustine, Nuraini Maya Azis Salam Barusman, Tina Miniawati Virgawenda Belinda, Sherliana Bella Agustia Hasyim Benny Prakarsa Yustianto Budhi Waskito Chintana, Andayu Juhawa Darwin HS Dedemas Febriyanti Defrizal Defrizal Defrizal Dewi Komala Sari Dian Anggraini DIKI CAHYADI Dodi Irwansyah Estutryas Primatarani Finorina, Finorina Firdaus Ali Firdaus Aljihadi Fitri Fitri Fitryansyah, Alya Habbiburahman Habbiburahman Habiburahman Habiburahman, Habiburahman Habiburrahman Habiburrahman, Habiburrahman Haninun Hendri Dunan Herry G Soedarsa Humaeni, Ali Humaeni, Ali Indriani, Novita Irsan Aras Irsandi, Irsandi Iskandar A A Iskandar Ali Alam Iskandar Muda Pohan Jhon Hendrik Joko Setiadi Khairudin Khairudin Khairudin Khairudin Khunsu KHUNSU Lukmanul Hakim LUWIHA LUWIHA M Oktavianur M. Denu Poyo M. Oktaviannur M. Oktavianur M. Oktavianur M. Yusuf Sulfarano Barusman Maharanni Dessully Maria Shusanti Febrianti Maria, Dwi Yutika Marzuki Meria, Dwi Yutika Mubarokah, Zakiatul Mulyono Mulyono Nasor Al-Kahfi, M. Agus Niki Agus Santoso Nopita Sari Novitasari, Meidi Nurdiawansyah Nurdiawansyah Nuzir, Fritz Akhmad Okta Ainita Oktaria, Eka Travilta Oktavia, Resti Oktaviani, Miranda Puja, Firdinan Purnomo, Agus Rahman, Saifur Rahmat Indra Pratama Anom Raras, Pungky Nanda Refyana Anindya Wirawan, Reni Nursyanti Resti Oktavia Ricko Marcellino Rina Loliyana Rini Velita Riswan RISWAN Riza Muhida Robenson Robenson Rosa, Novalia Saifur Rahman Sapmaya Wulan Selfia Alke Mega, Selfia Alke Setyaningsih, Leni Shella Meilany, Arfina Sindy Astuti Siti Nur Fadillah Soewito Soewito Sri Surya Sri Vesvaningsih Suhaimi Suhaimi Sumbogo, Bambang Sumbogo, Bambang Suryana, Marceilla Syamsu Rizal Syamsurizal Syamsurizal Tania Permata Yanra Taqwan Thamrin Tina MB Virgawenda Tina MB Virgawenda Tina Miniawati Barusman Travel Valeri Mercuri Tri Lestira Putri Warganegara Trianisa Aldina Fitri Sudiana Umpusinga, Hasrun Afandi Vanessa Gabriela Veronika Saptarini Vina Petricia Wenny Permata Sari Yety, Yety Yosepha Windi Arini Yoshoa YOSHOA Yustianto, Benny Prakarsa Yuyun Safitri Zaidirina Zaidrina Zaqiyah, Ulfa Zatadini, Firtiliza