Article Per Year (5 Year)
p-Index From 2021 - 2026
7.178
P-Index
This Author published in this journals
All Journal Jurnal Kajian Manajemen Bisnis Jurnal Pendidikan Ekonomi (JUPE) Jurnal Ilmu Sosial dan Humaniora Jurnal Pemberdayaan Masyarakat Madani (JPMM) Dinamisia: Jurnal Pengabdian Kepada Masyarakat JURNAL PENDIDIKAN TAMBUSAI Jurnal Pendidikan Ekonomi (JURKAMI) JETL (Journal Of Education, Teaching and Learning) DIKEMAS (Jurnal Pengabdian Kepada Masyarakat) MANAJEMEN DEWANTARA Jurnal Ilmu Komputer dan Bisnis Jurnal Inovasi Pendidikan Ekonomi Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Community Development Journal: Jurnal Pengabdian Masyarakat Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Jurnal Ecogen MALLOMO: Journal of Community Service Jurnal Pengabdian Masyarakat (ABDIRA) Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Management and Administration Provision Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) JER Jurnal Salingka Nagari Jurnal Riset Multidisiplin Edukasi
Rose Rahmidani
Universitas Negeri Padang
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences Other

Published : 90 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 90 Documents
Search

 1   2   3   4   5 
Pengaruh Kepercayaan dan Keamanan terhadap Keputusan Pembelian Online Melalui Aplikasi Shopee Firman Puanda; Rose Rahmidani
Jurnal Ecogen Vol 4, No 3 (2021): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v4i3.11507

Abstract

This study aims to find out how to increase trust and security of online purchasing decisions through shopee applications at Padang State University Student. This type of research is causative. Padang State University students who have used the Shopee aplication are the population in this study. Samples were taken using the Cochran formula with 100 respondents. Sampling using nonprability sampling method, namely purposive sampling technique. primary data used in this study. Multiple regression analysis techniques using SPSS version 20 is the data analysis technique in the study. The results of this study indicate that: 1) Trust and Security are positive and significant for online purchasing decisions through Shopee applications in Padang State University students (0.002 < 0.05), 2) Trust has a significant effect on online purchasing decisions through the Shopee application on Padang State University student (0.000 < 0.05), 3) Security has a significant effect on online purchasing decisions through the Shopee applications on Padang State University students (0.000 < 0.05).Keywords : trust, security, purchasing decision
PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN PADA OBJEK WISATA RUMAH GADANG MANDE RUBIAH PESISIR SELATAN Monalisa Monalisa; Rose Rahmidani
Jurnal Ecogen Vol 2, No 3 (2019): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v2i3.7376

Abstract

the purpose of this research is to know the influence of product, promotion, place,physical evidence, employee, process, productivity and quality to decision of tourist visiting at Rumah Gadang Mande Rubiah tourist object. This type of research is causative. The population in this study is all tourists who visit the tourism object that is Pesisir Selatan. The number of research samples was determined based on Cochran formula of 100 people and was chosen by using accidental sampling technique. The data that are used are the primary obtained through the distribusion of questionnaires to selected tourists. The analytical method used is descriptive and quantitative analysis through path analysis. The results of this study indicate objek: 1) The product has significant influence on the tourist visiting decision on Rumah Gadang Mande Rubiah tourism object, 2) Promotion has significant influence on the tourist visiting decision on Rumah Gadang Mande Rubiah tourism object, 3) Place has  significant influence the tourist visiting decision at Rumah Gadang Mande Rubiah tourism object, 4) physical evidence Place has  no significant effect on the tourist visiting decision at Rumah Gadang Mande Rubiah tourist object, 5) Employees has significant influence on the tourist visiting decision on Rumah Gadang Mande Rubiah tourism object, 6) Process has  no significant effect on the tourist visiting decision at Rumah Gadang Mande Rubiah tourist object, 7) Productivity and quality significantly influence the decision of tourists visiting the Rumah Gadang Mande Rubiah tourist object.Keywords: Visiting Devisiting, Product, Promotion, Place, Physical Evidence, Employee, Process, Productivity and Quality.
Perngaruh Kualitas Sistem dan Kualitas Layanan Terhadap Kepuasan Pengguna E-Learning Khairani Dwi Hadrina Pohan; Rose Rahmidani
Jurnal Ecogen Vol 4, No 2 (2021): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v4i2.11050

Abstract

The purpose of researche is to know the role of System Quality and Service Quality on User Satisfation student Padang State University. This research used quantitative descriptive method, the population in this research were students Padang State University.Number of samples were decided base on hair et. As many as 100 people and were chosen by using proportional stratified Random Sampling. Data were used is primer data were provided through questionnaire shared to students Padang State University based on predetermined criteria. Analysis method was used is multiple regression by using spss 20. The result of this research shows (1) System Quality have significant affect on User Satisfaction, (2) Service Quality  have significant effect on User Satisfaction.     
PENGARUH HARGA DAN WORD OF MOUTH (WOM) TERHADAP MINAT BELI LAPTOP MEREK TOSHIBA DIKALANGAN MAHASISWA UNIVERSITAS NEGERI PADANG Septi Ayu Lestari; Rose Rahmidani
Jurnal Ecogen Vol 2, No 3 (2019): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v2i3.7444

Abstract

This study aims to know and prove how much the effect of Price and Word Of Mouth On The Purchase Intention Toshiba Brand Laptops Among Students From Padang State University. This type of research is causative. The population in this Students from Padang State University. The samples were taken using Cochran formula with 100 respondents. This sampling technique is based on non- probability sampling method. The type of data used in this study primary data. Data analysis technique using SPSS version 21.00. the result of this study indicate that: 1) Price has a positive significant effect on purchase intention, 2) Word of Mouth has a positive significant effect on purchase intention.Keywords: Price, Word of Mouth, Purchase Intention
Pengaruh Kualitas Layanan dan Harga Terhadap Kepuasan Penumpang Bus Trans Padang Mega Anggraini; Rose Rahmidani
Jurnal Ecogen Vol 2, No 4 (2019): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v2i4.7854

Abstract

This study aims to reveal the influence of service quality and price on the satisfaction of Trans Padang bus passengers. This research is quantitative descriptive. The population in this study were all people in the city of Padang who had used Trans Padang services, Pasar Raya - Lubuk Buaya route. The data used are primary data and secondary data. The data collection technique was using questionnaires and documentation. The sample technique used in this study was purposive sampling with a total sample of 100 respondents. The analytical method used is multiple regression analysis using the SPSS version 21 program. For hypothesis testing the study was conducted using data analysis through validity and reliability tests, normality test, multicollinearity, heteroscedicactivity, F test and statistical t test at α = 0.05. The results of this study indicate that 1) Service quality has a significant positive effect on the satisfaction of Trans Padang bus passengers 2) Price has a significant effect on the satisfaction of Trans Padang bus passengers. Keyword: service quality, price, and passenger satisfaction 
PENGARUH BRAND IMAGE DAN PERCEIVED QUALITY TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK LA TULIPE DI KOTA PADANG Tria Anggina Putri; Marwan Marwan; Rose Rahmidani
Jurnal Ecogen Vol 1, No 4 (2018): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v1i4.5651

Abstract

Abstract: This research aims to know and prove how much influence the brand image and perceived quality of La Tulipe Cosmetic to Purchase Decision in Padang City. This research is a causal type of research, using primary data obtained through questionnaires and using multiple regression analysis. The population observed as a sample was 100 female respondents aged 20 - 59 years in Padang City. Data (samples) Analysis using SPSS version 21.00. The results of this study indicate that: 1) brand image and perceived quality significantly together influence the decision to purchase cosmetic product La Tulipe. 2) brand image has no significant effect on the purchase decision of La Tulipe cosmetic products in Padang City. 3) perceived quality has a significant positive effect on purchasing decisions.Keyword: Purchasing Decision, Brand Image, Perceived Quality
Pengaruh Promosi Penjualan dan Shopping Lifestyle terhadap Impulse Buying Produk Fashion Sarah Fauziah; Rose Rahmidani
Jurnal Ecogen Vol 4, No 1 (2021): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v4i1.11046

Abstract

The purpose of this research is to determine the effect of sales promotion and shopping lifestyle on impulse buying of fashion products at Transmart Padang. This is the causative research.The population of the research is Padang city community. The number of research samples as many as 100 people and selected using purposive sampling technique.The data used is the primary data obtained through the distribution of questionnaires to Padang city community with established criteria. The analytical method is multiple regression analysis using SPSS 20.The results indicate that (1) sales promotion and shopping lifestyle advertisements have a significant effect on impulse buying, (2) sales promotion has a significant effect on impulse buying, (3) shopping lifestyles have a significant influence on impulse buyingKeywords : sales promotion, shopping lifestyle and impulse buying
PENGARUH MARKETING MIX DAN LINGKUNGAN SOSIAL TERHADAP KEPUTUSAN PEMBELIAN ONLINE PAKAIAN WANITA DI KOTA PADANG Desy Gusrita; Rose Rahmidani
Jurnal Ecogen Vol 1, No 4 (2018): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v1i4.5674

Abstract

This study aims to examine the effect of marketing mix and social environment on online women's clothing purchasing decisions in the city of Padang. This research is quantitative descriptive. The population in this study was the people of Padang City who had bought women's clothing online in Padang City using primary data. The sample technique used in this study was purposive sampling with a total sample of 100 respondents. The analytical method used is path analysis using the SPSS version 21 program. For hypothesis testing using a statistical t test with an α level of 5%. The results of this study indicate that 1) Product, price, place, promotion and social environment have a significant effect on purchasing decisions on women's clothing online in Padang City 2) Product has a significant effect on online women's clothing purchasing decisions in Padang City 3) Price has a significant effect on purchasing decisions online women's clothing in Padang City 4) Place has a significant effect on purchasing decisions on women's clothing online in Padang City. 5) Promotion has a significant effect on purchasing decisions on women's clothing online in Padang City. 6) The social environment has a significant effect on women's clothing online purchasing decisions in Padang City. Keyword: Product, Price, Place, Promotion, Social Environment, Purchasing Decision.
PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP LOYALITAS NASABAH TABUNGAN PADA BANK NAGARI CABANG AUR KUNING KOTA BUKITTINGGI Winda Octaviani; Yulhendri Yulhendri; Rose Rahmidani
Jurnal Ecogen Vol 1, No 1 (2018): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v1i1.4726

Abstract

This study aims to know and prove how much influence Customer Relationship Management (CRM) on customer loyalty at Bank Nagari Branch Aur Kuning in Bukittinggi City.This type of research is causative. The population in this study were customers of Bank Nagari Branch Aur Kuning. The samples were taken using Slovin formula with 100 respondents. This sampling technique is based on accidental sampling method. The type of data used in this study is primary data and secondary data. Data analysis technique used multiple regression analysis technique using SPSS version 15.00. The results of this study indicate that: 1) Trust has a positive significant effect on customer loyalty, 2) Commitment has a negative and not significant impact on customer loyalty, 3) Communication has a positive significant effect on customer loyalty. Keywords: Trust, Commitment, Communication and Loyalty
ANALISIS STRATEGI PEMASARAN PADA USAHA BATIK TANAH LIEK BUNDO KANDUANG Yunita Larasati; Rose Rahmidani
Jurnal Ecogen Vol 2, No 3 (2019): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v2i3.7334

Abstract

The purpose of this study was to determine the marketing strategies used by the Batik Tanah Liek Bundo Kanduang business in the city of Padang, West Sumatra. This research method is descriptive qualitative. The study was conducted using purposive sampling techniques as for the source and several key informants through the results of in-depth interviews or in-depth interviews and direct observations to the object of the researcher. Secondary data supporting this research were obtained from documents available at the research object. To test the validity of the data used source triangulation.Based on information from the informants of this study it can be explained that the overall marketing strategy is less than optimal and there are still obstacles to the marketing strategy used by the Batik Tanah Liek Bundo Kanduang business. As for some of the problems experienced by the Batik Tanah Liek Bundo Kanduang business which caused suboptimal marketing strategies carried out both from the product, price, promotion and location. As for the description of the problems that exist in the business, namely: 1) The lack of reliable human resources in terms of making batik, 2) Lack of attention from local governments in order to develop SMEs, especially batik liek, 3) There are still a small number of followers on social media instagram created by Batik Tanah Liek Bundo Kanduang business, 4) Lack of promotion by the Batik Tanah Liek Bundo Kanduang business because the business focused on personal selling, 5) Lack of strategic location and the need for innovative store display.Based on research the researchers conducted a recommendation that the writer could suggest to the Tanah Liek Bundo Kanduang Batik business, namely to use marketing methods such as: advertising newspapers, banners, and placing their products at the center of souvenirs scattered in West Sumatra and further intensifying promotions in the media social which is now widely used by people in all walks of life such as Instagram, Facebook, making the web and so on.Keywords: marketing strategic, batik tanah liek.
Co-Authors Abel Tasman Aditya Hanum Widarsa Adrianto, Yuda Agus Irianto Alida Putri Delina Alifia, Annisa Andi Alatas, Andi Apriani Wulandari Arita, Sri Armiati Armiati Armiati Armiati*, Armiati Azizah Pratika Sari Bustari Muchtar Carla Firma Oktipa Cherrysa Denis Monica Cindy Fatika Danang Krismisandi Desma Putri Dessi Susanti Desy Gusrita Dian Afrilisa Dini Novalia Dola Permata Sari Elvi Rahmi Ervina Ervina Fauzan Aulia Fazli Dermawan Fera Mardiana Finky’an Syafana Putri Firman Puanda Fransiska Madai Geby Alfaren Gita Remeo Nensi Hayati, Annur Fitri Hidayat, M Topit Hidayat, M. Topit Ika Parma Dewi Indra Irawan Indri Sefrina Irsan, Fachri Irwannus Pratama Jelli Anggraini Khairani Dwi Hadrina Pohan Khairudin Khairudin Khairudin Khairudin Khofifah Nur Kurnia, Fira L. V, Yuhendri Lestari, Tuti lnzaghi, Dhani LV, Yuhendri Marwan Marwan Mega Anggraini Meri Ariani Mir’atil Isnaini Monalisa Monalisa Muhammad Apit Muhammad, Faddel Murni Atifah Muthia Afridita Nadya Nyssa Nita Alida Sari Hasibuan Nurhafizah Nurhafizah Nurhidayah Nurhidayah Nurhizrah Gistituati Octaviana, Sovia Okla Hanifa Onelfa, Nelsa Padli Padli Putri Rahayu Putri, Dita Indriani Putri, Silvi Yulita Rahmandani, Suci Alifah RAHMI, ELVI Ramadhani, Delfi Raudatussyifa, Amani Resti Febrianis Rezka Rahmadita Rezki Nofriyanto Rino Rino Rita Syofyan Rusdinal Rusdinal Rusdinal, Rusdinal Sarah Fauziah Sari, Wulan Dia Nopita Septi Ayu Lestari Sofya, Rani Sri Rahma Yani Sucia Pratiwi Sulikah Sulikah Suriani, Weli Susanti, Dessi - Syofyan, Rita Syukhri Syukhri Syukhri, Syukhri Tia Ardila Tia Indriani Tia Rahmadhani Tika Afriyanti Toberi Vonika Tri Kurniawati Tri Kurniawati, Tri Tria Anggina Putri Tuti Susanti Valepi, Dinda Ayu Vidyarini Dwita Vivi Rizky Aulya Winda Octaviani Wiwik Handayani Yolanda Yolanda Yulhendri Yulhendri Yunita Larasati