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All Journal Jurnal Kajian Manajemen Bisnis Jurnal Pendidikan Ekonomi (JUPE) Jurnal Ilmu Sosial dan Humaniora Jurnal Pemberdayaan Masyarakat Madani (JPMM) Dinamisia: Jurnal Pengabdian Kepada Masyarakat JURNAL PENDIDIKAN TAMBUSAI Jurnal Pendidikan Ekonomi (JURKAMI) JETL (Journal Of Education, Teaching and Learning) DIKEMAS (Jurnal Pengabdian Kepada Masyarakat) MANAJEMEN DEWANTARA Jurnal Ilmu Komputer dan Bisnis Jurnal Inovasi Pendidikan Ekonomi Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Community Development Journal: Jurnal Pengabdian Masyarakat Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Jurnal Ecogen MALLOMO: Journal of Community Service Jurnal Pengabdian Masyarakat (ABDIRA) Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Management and Administration Provision Indonesian Journal of Advanced Research (IJAR) Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) JER Jurnal Salingka Nagari Jurnal Riset Multidisiplin Edukasi Jurnal Ecogen
Rose Rahmidani
Universitas Negeri Padang
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences Other

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How Trust Mediates the Effect of Interactivity, Attractiveness, and Engagement on E-Loyalty Rahmawida; Rose Rahmidani
Indonesian Journal of Advanced Research Vol. 5 No. 5 (2026): May 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v5i5.16446

Abstract

This study aims to analyze the influence of platform interactivity, physical attractiveness, and customer engagement on e-loyalty through trust as a mediating variable. The study population consists of Glad2Glow customers who make purchases via TikTok live streaming. The sampling technique used was purposive sampling with 145 respondents. Primary data was collected via a questionnaire and analyzed using Smart PLS. The results indicate that platform interactivity and customer engagement have a significant effect on trust, while physical attractiveness does not have a significant effect. Furthermore, platform interactivity and trust significantly influence e-loyalty, while physical attractiveness and customer engagement do not have a significant influence. Additionally, trust was found to significantly mediate the influence of platform interactivity and customer engagement on e-loyalty, whereas the mediation effect for physical attractiveness was not significant; these findings reinforce the role of trust as a key mechanism in fostering customer loyalty.
Pengaruh Product Quality dan Customer Experience Terhadap Repurchase Intention Pada Produk Skincare Ms Glow Dengan Customer Satisfaction Sebagai Variabel Intervening Septi Wahyuni; Rose Rahmidani
Jurnal Ecogen Vol. 8 No. 3 (2025): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/ecogen.v8.i3.17

Abstract

This research aimed to examine the effect of product quality and customer experience on the repurchase intention of Ms Glow skincare products, with customer satisfaction serving as a mediating variable (Case Study on Universitas Negeri Padang Students). This study employs a causative research design. The population consists of students from Universitas Negeri Padang who have previously purchased Ms Glow skincare products. A total of 100 respondents were selected using the Chocran formula. The sampling method applied is purposive sampling. The data collected is primary data based on specific predetermined criteria. The data analysis was conducted use Structural Equation Modeling (SEM) with the help of Smart PLS version 4.0. The findings show that: 1) Product Quality has a positively and significantly influence on Repurchase Intention, 2) Customer Experience positively and significantly affects Repurchase Intention, 3) Product Quality positively and significantly affects Customer Satisfaction, 4) Customer Experience has a positive and significant impact on Customer Satisfaction, 5) Customer Satisfaction positively and significantly influence Repurchase intention, 6) Product Quality affects Repurchase Intention positively and significantly through Customer Satisfaction as a mediating variable, and 7) Customer Experience positively and significantly affects Repurchase Intention through Customer Satisfaction as a mediating variable.
PENGARUH BRAND TRUST, PERCEIVED VALUE DAN CUSTOMER SATISFACTION TERHADAP BRAND LOYALTY MELALUI BRAND COMMITMENT PADA PENGGUNA PRODUK WARDAH Fira Kurnia; Rose Rahmidani
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 3 (2025): Edisi September - Desember 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i3.6350

Abstract

Studi ini ditujukan untuk menelaah dampak dari kepercayaan terhadap merek, persepsi nilai, dan kepuasan konsumen terhadap komitmen merek, serta meninjau peran komitmen merek sebagai variabel perantara pada konsumen produk Wardah (kasus pada mahasiswa Universitas Negeri Padang). Penelitian ini bersifat kausal, dengan populasi berupa mahasiswa Universitas Negeri Padang yang telah membeli produk Wardah sedikitnya dua kali. Responden penelitian ditentukan sebanyak 100 orang menggunakan rumus Cochran dan metode purposive sampling. Data primer dikumpulkan melalui kuesioner sebagai sumber utama. Analisis dilakukan dengan pendekatan SEM memakai software SmartPLS 4.0. Temuan mengindikasikan bahwa 1) kepercayaan merek berpengaruh signifikan pada loyalitas merek, 2) nilai persepsi berdampak signifikan pada loyalitas merek, 3) kepuasan pelanggan berkontribusi signifikan terhadap loyalitas merek, 4) kepercayaan merek memengaruhi komitmen merek secara signifikan, 5) nilai persepsi tidak berpengaruh signifikan terhadap komitmen merek, 6) kepuasan pelanggan berpengaruh signifikan terhadap loyalitas merek, 7) komitmen merek memberikan dampak positif pada loyalitas merek, 8) komitmen merek menjadi mediator antara kepercayaan merek dan loyalitas merek, 9) komitmen merek juga memediasi hubungan nilai persepsi dengan loyalitas merek, serta 10) komitmen merek memediasi kaitan antara kepuasan pelanggan dan loyalitas merek.
Pengaruh Scarcity Message Dan Live Stream Interactivity Terhadap Impulse Buying Melalui Perceived Urgency Sebagai Variabel Mediasi Pada Konsumen Live Streaming Tiktok Shop Di Kota Padang Wella Nadila; Rose Rahmidani
Jurnal Salingka Nagari Vol. 5 No. 1 (2026): Jurnal Salingka Nagari
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the era of globalization, with rapid advancements in technology and the internet, consumer behavior has shifted from conventional shopping to online shopping. This development has driven the emergence of social commerce innovations, one of which is the live streaming feature that enables real-time interaction between sellers and consumers. This phenomenon triggers impulse buying due to various digital marketing stimuli. This study aims to analyze the influence of scarcity messages and live stream interactivity on impulse buying through perceived urgency as a mediating variable among TikTok Shop live stream consumers in Padang City. This research method uses a quantitative method. The sample consists of 120 respondents selected via non-probability sampling, specifically purposive sampling, and analyzed using SEM-PLS. The results indicate that scarcity messages, live stream interactivity, and perceived urgency have a positive and significant effect on impulse buying. Additionally, scarcity messages and live stream interactivity also have a positive and significant effect on perceived urgency. Indirectly, scarcity messages have a significant effect on impulse buying through perceived urgency, whereas live stream interactivity does not show an indirect effect.
Co-Authors Abel Tasman Aditya Hanum Widarsa Adrianto, Yuda Agus Irianto Alida Putri Delina Alifia, Annisa Andi Alatas, Andi Apriani Wulandari Arita, Sri Armiati Azizah Pratika Sari Bustari Muchtar Carla Firma Oktipa Cherrysa Denis Monica Cindy Fatika Danang Krismisandi Desma Putri Dessi Susanti Desy Gusrita Dian Afrilisa Dini Novalia Dola Permata Sari Elvi Rahmi Ervina Ervina Fauzan Aulia Fazli Dermawan Fera Mardiana Finky’an Syafana Putri Fira Kurnia Firman Puanda Fransiska Madai Geby Alfaren Gita Remeo Nensi Hayati, Annur Fitri Hidayat, M Topit Hidayat, M. Topit Ika Parma Dewi Indra Irawan Indri Sefrina Irsan, Fachri Irwannus Pratama Jelli Anggraini Khairani Dwi Hadrina Pohan Khairudin Khairudin Khairudin Khairudin Khofifah Nur L. V, Yuhendri Lestari, Tuti lnzaghi, Dhani LV, Yuhendri Marwan Marwan Mega Anggraini Meri Ariani Mir’atil Isnaini Monalisa Monalisa Muhammad Apit Muhammad, Faddel Murni Atifah Muthia Afridita Nadya Nyssa Nita Alida Sari Hasibuan Nurhafizah Nurhafizah Nurhidayah Nurhidayah Nurhizrah Gistituati Octaviana, Sovia Okla Hanifa Onelfa, Nelsa Padli Padli Putri Rahayu Putri, Dita Indriani Putri, Silvi Yulita Rahmandani, Suci Alifah Rahmawida RAHMI, ELVI Ramadhani, Delfi Raudatussyifa, Amani Resti Febrianis Rezka Rahmadita Rezki Nofriyanto Rino Rino Rita Syofyan Rosita Melia Nopisi Rusdinal Rusdinal Rusdinal, Rusdinal Sarah Fauziah Sari, Wulan Dia Nopita Septi Ayu Lestari Septi Wahyuni Sofya, Rani Sri Rahma Yani Sucia Pratiwi Sulikah Sulikah Suriani, Weli Susanti, Dessi - Syofyan, Rita Syukhri Syukhri Syukhri, Syukhri Tia Ardila Tia Indriani Tia Rahmadhani Tika Afriyanti Toberi Vonika Tri Kurniawati Tri Kurniawati, Tri Tria Anggina Putri Tuti Susanti Valepi, Dinda Ayu Vidyarini Dwita Vivi Rizky Aulya Wella Nadila Winda Octaviani Wiwik Handayani Yolanda Yolanda Yulhendri Yulhendri Yunita Larasati