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All Journal Jurnal Kajian Manajemen Bisnis Jurnal Pendidikan Ekonomi (JUPE) Jurnal Ilmu Sosial dan Humaniora Jurnal Pemberdayaan Masyarakat Madani (JPMM) Dinamisia: Jurnal Pengabdian Kepada Masyarakat JURNAL PENDIDIKAN TAMBUSAI Jurnal Pendidikan Ekonomi (JURKAMI) JETL (Journal Of Education, Teaching and Learning) DIKEMAS (Jurnal Pengabdian Kepada Masyarakat) Jurnal Ilmu Komputer dan Bisnis Jurnal Inovasi Pendidikan Ekonomi Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Community Development Journal: Jurnal Pengabdian Masyarakat Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Jurnal Ecogen MALLOMO: Journal of Community Service Jurnal Pengabdian Masyarakat (ABDIRA) Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Management and Administration Provision Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) JER Jurnal Salingka Nagari
Rose Rahmidani
Universitas Negeri Padang
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences Other

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Pengaruh Segmentasi Pasar dan Positioning Terhadap Keputusan Pembelian Simcard Axis di Kota Padang Gita Remeo Nensi; Rose Rahmidani
Jurnal Ecogen Vol 2, No 4 (2019): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v2i4.7859

Abstract

This study aims to determine how much influence the market segmentation and positioning to purchase decision of the simcard Axis in Padang city. This type of research is causative. The population in this study were peoples in Padag city. The sample were takrn using Cochran formula with 100 respondents. This sampling technique used is based on nonprobability sampling method. The type of data used in this study is primary data. Data analysis technique used multiple regression analysis technique using SPSS version 24.00. The results of this study indicate that: 1) Market segmentation has a positive significant effect on decision purchase simcard Axis in Padang city. 2) Positioning has a positive significant effect on decision purchase simcard  Axis in Padang city.  Keyword: market segmentation simcard axis, positioning simcard axis, purchase decision simcard axis
PENGARUH ATRIBUT PRODUK TERHADAP PERSEPSI KONSUMEN ATAS PRODUK PASTA GIGI HERBAL HNI-HPAI DI KOTA PADANG Sri Rahma Yani; Rose Rahmidani
Jurnal Ecogen Vol 2, No 3 (2019): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v2i3.7448

Abstract

Abstract : This research  aims to analyze (1) Effect of product brands on consumer perceptions of HNI-HPAI herbal toothpaste products in Padang City, (2) Effect of product quality on consumer perceptions of HNI-HPAI herbal toothpaste products in Padang City, (3) Effect of product packaging on consumer perceptions of HNI-HPAI herbal toothpaste products in Padang City. This type of research is descriptive associative. The sampling technique is convenience sampling with a total sample of 100 people in the city of Padang who use Herbal HNI-HPAI toothpaste in the city of Padang. Data analysis techniques used descriptive analysis and multiple regression analysis using the Statistical Product and Service Solution (SPSS) program. The results showed that (1) the product brand had a positive and significant effect on consumers 'perceptions of HNI-HPAI herbal toothpaste products in Padang City, (2) product quality had a positive and significant effect on consumers' perceptions of HNI-HPAI herbal toothpaste products in the City Padang, (3) product packaging has a positive and significant effect on consumers' perceptions of HNI-HPAI herbal toothpaste products in Padang City. Keywords: consumer perception, product attributes, brand, quality, packaging 
Pengaruh Servicescape Terhadap Kepuasan Konsumen Uda Fes Kuliner’s Cabang Juanda di Kota Padang Toberi Vonika; Rose Rahmidani
Jurnal Ecogen Vol 3, No 1 (2020): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v3i1.8530

Abstract

This study aims to know and prove how much influence theservicescape to consumer satisfactions cafe uda fes kuliner’s branch Juanda in Padang City.This type of research is causal assosiative. The population in this study consumer uda fes kuliner’s branch Juanda in Padang City with the sampling technique used perposive sampling. The samples were taken using Cochran formula with 100 respondents. This sampling technique is based on nonprobability sampling method. The type of data used in this study is primary data. Data analysis technique used multiple regression analysis technique using SPSS version 21.00. The results of this study indicate that: 1) Ambient conditions has a significant effect on consumer satisfaction (0,035<0,05), 2) Spatial Layout and Functionshas a positive significant effect on consumer satisfaction(0,008>0,05), 3) Signs, Symbols, and Artifact has a positive significant effect on consumer satisfaction (0,018<0,05). Keywords: ambient conditions, spatial layout and functions, signs symbols and artifact, consumer satisfaction
Pengaruh Harga, Kualitas Pelayanan, dan Periklanan Terhadap Manfaat Koperasi Mahasiswa Universitas Negeri Padang (KOPMA UNP) Bagi Mahasiswa Universitas Negeri Padang (FE UNP) Ervina Ervina; Bustari Muchtar; Rose Rahmidani
Jurnal Ecogen Vol 1, No 2 (2018): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v1i2.4761

Abstract

The purpose of this research was to find (1) The influece of Price, Quality Of Service and Advertising on the Benefits of KOPMA UNP For Students FE UNP (2) The Influence of Price on the Benefits of KOPMA UNP for Students FE UNP, (3) The Influence of Quality Of Service on the Benefits Of KOPMA UNP for Students FE UNP, (4) The Influence of Advertising On The Benefits of KOPMA UNP For Students FE UNP. This type of research was a descriptive associative. The populations of this research were student of FE UNP who has transacted at KOPMA UNP. The Sampling was determined by Wibisono formula with a total sample of 100 people and using accidental sampling technique. The type of data in this research was primary data. The data has been collected and then analyzed statistically with multiple linear regression analysis using SPSS version 16.0. Hypothesis test in this research have done by using F test and t test. The result of research shows that (1) The influence of Price, Quality Of Service and Advertising Simultaneosly has positive and significant effect to KOPMA UNP On The Benefits for Student of FE UNP with significance value 0.000 <0.05, (2) The Price has positive and significant Effect On The Benefits Of KOPMA UNP for Student FE UNP with significance value of 0.009 <0.05, (3) The Quality of Service has not significant effect On The Benefits Of KOPMA UNP for Student FE UNP with significance value 0.078> 0.05, (4) The Advertising has not effect On Benefits Of KOPMA UNP For Students FE UNP with significance value 0.864 > 0.05. Keywords              : Price, Quantity Of Service, Advertising and Benefits
ANALISIS STRATEGI PEMASARAN PADA PT JAPFA COMFEED INDONESIA TBK, UNIT PADANG Tia Indriani; Rose Rahmidani
Jurnal Ecogen Vol 1, No 1 (2018): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v1i1.4734

Abstract

This research was attempted to formulate the strategy of marketing to increase volume of animal feed at PT Japfa Comfeed Indonesia Tbk, Unit Padang. The research did by using case study method at PT Japfa Comfeed Indonesia Tbk, Unit Padang in collecting data.  The data has collected was analyzed on descriptive by using matrix strenghts, weaknesses, opportunities, and threats (SWOT). To get the strategy the researcher have Three stages. The Were 1 (input stage) consist of EFE (external factor evaluation) from Environment, 2 (stage matching) that have result alternative strategy, 3 (stage result) based on SWOT, the best strategy to increase the volume of animal feed sales at PT Japfa Comfeed Indonesia Tbk, Unit Padang was an intensive strategy and integrationstrategy.    Keywords: Marketing Strategy, SWOT Analysis,EFE Matrix, IFE-Matrix 
Pengaruh Store Atmosphere dan Service Quality Terhadap Revisit Intention Konsumen Pada Golden Cafe dan Resto Yolanda Yolanda; Rose Rahmidani
Jurnal Ecogen Vol 3, No 4 (2020): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v3i4.10507

Abstract

The purpose of this research is to determine the effect of store atmosphere and service quality on customer revisit intention of Golden Cafe dan Resto at Kota Padang. This is the causative research. The population of the research is Padang city community. The number of research samples as many as 100 people and selected using purposive sampling technique. The data used is the primary data obtained through the distribution of questionnaires to Padang city community with established criteria. The analytical method is multiple regression analysis using SPSS 16. The results indicate that (1) Store atmosphere and service quality advertisements have a significant effect on revisit, (2) Store atmosphere has a significant effect on revisit intention, (3) Service quality have a significant influence on revisit intention.       Kata Kunci: store atmosphere, service quality, revisit intention
Pengaruh Iklan Televisi Dan Desain Kemasan Terhadap Keputusan Pembelian Sabun Pembersih Wajah Biore pada Mahasiswa Universitas Negeri Padang Rezki Nofriyanto; Rose Rahmidani; Efni Cerya
Jurnal Ecogen Vol 1, No 4 (2018): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v1i4.5670

Abstract

This study aims to examined the effect of brand (1) advertising television and packaging design (2) the advertising on television  and (3) the design packaging to make the decision to purchase biore’s facial wash toward college students in Universitas Negeri Padang. This type of the research is descriptive causative,the purpose of  this research is to  describe and also analyze the relationships between one variable and others on to show how can these variables affect other variables. The population of this research are colleges students in Universitas Negeri Padang who has been whatched the advertisement in television and also used the Biore;s facial wash. The sampling technique used was purposive sampling with 100 respondents. The techniques use to analyze this research was multiple regression analysis using the SPSS version 20 program. The results of this research shows that : (1) advertising television and design packaging have a significant effet on purchasing decision, (2) the advertisement in television give significant effect on purchases, (3) packaging design has a significant effect on purchasing decisions.Keywords: Television Advertising, Packaging Design, Purchasing Decision
PENGARUH BRAND IMAGE DAN BRAND TRUST TERHADAP BRAND LOYALTY VASELINE HAND & BODY LOTION PADA MAHASISWA UNIVERSITAS NEGERI PADANG Dini Novalia; Rose Rahmidani; Abel Tasman
Jurnal Ecogen Vol 1, No 2 (2018): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v1i2.4752

Abstract

This research aims to know and prove how much the influence ofBrand Image and Brand Trust on Brand Loyaltytoward the studentsat Padang State University.This type of this research is causative. Population of this research werethe students of Padang State University. While the samples were taken as much as 100 respondents using purposive sampling method by Wibisono formula.Kinds of the data (sample) which was used in this research are primary and secondary . The analysis of data (sample) used pathtechnique by using SPSS program version 21.00. The results of this researchshow that: 1) Brand imagedoes not give thesignificant effecttowardbrand trust, 2) Brand imagedoes not give thesignificant effect towardbrand loyalty, 3) Brand trustgives significant effect towardbrand loyalty. Keywords: Brand Image, Brand Trust, and Brand Loyalty
PENGARUH KEPERCAYAAN DAN SWITCHING COST TERHADAP LOYALITAS PELANGGAN APOTEK KIMIA FARMA CABANG AHMAD YANI Alida Putri Delina; Rose Rahmidani
Jurnal Ecogen Vol 1, No 1 (2018): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v1i1.4742

Abstract

: The public awareness of the importance of maintaining health is increasing, and the nature of human body requires it to consume certain medicines to simply maintain health or to cure health complaints is the main reason people buy and consume these medicines. This stimulates the investor to open a business in pharmacy in the city of Padang. The research analyzed the influence of trust on customer loyalty of Kimia Farma Branch Ahmad Yani and the influence of switching cost to customer loyalty of Kimia Farma Branch Ahmad Yani. The population in this study is the customer in Kimia Farma Branch Ahmad Yani. This study obtained F count 74.850 F table 33.1250 on df 2 on the siginfikan 0.0000 <α = 0.05. Based on the result, H0 is rejected and H1 accepted. This means that trust and switching cost have a significant effect to customer loyalty in Kimia Farma.Keyword: Trust, Switching Cost, Loyalty
PENGARUH INOVASI PRODUK, KEMASAN, DAN VARIASI PRODUK TERHADAP MINAT BELI ICE CREAM AICE DI KOTA PADANG Tika Afriyanti; Rose Rahmidani
Jurnal Ecogen Vol 2, No 3 (2019): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v2i3.7333

Abstract

This study aims to know and prove how much influence Innovation Product,Packaging, and Product Varians to Purchase Intention at ice cream Aice in Padang City.This type of research is causative. The population in this study were peoples in Padang City with characteristic know about inforormation Aice and never buying ice cream Aice. The samples were taken using Cochran formula with 100 respondents. This sampling technique is based on nonprobability sampling method. The type of data used in this study is primary data. Data analysis technique used multiple regression analysis technique using SPSS version 25.00. The results of this study indicate that: 1) Innovation Product has a negatif significant effect on purchase intention, 2) Packaging has a positif signifikan effect on purchase intention, 3) Product Varian has a positive significant effect on purchase intention.Keywords: Product Innovation,Packaging, Product Varians, Purchase Intention
Co-Authors Abel Tasman Aditya Hanum Widarsa Adrianto, Yuda Agus Irianto Alida Putri Delina Alifia, Annisa Andi Alatas, Andi Apriani Wulandari Arita, Sri Armiati Armiati Armiati Armiati*, Armiati Azizah Pratika Sari Bustari Muchtar Carla Firma Oktipa Cherrysa Denis Monica Cindy Fatika Danang Krismisandi Desma Putri Dessi Susanti Desy Gusrita Dian Afrilisa Dini Novalia Dola Permata Sari Elvi Rahmi Ervina Ervina Fauzan Aulia Fazli Dermawan Fera Mardiana Finky’an Syafana Putri Firman Puanda Fransiska Madai Gita Remeo Nensi Hayati, Annur Fitri Hidayat, M Topit Hidayat, M. Topit Ika Parma Dewi Indra Irawan Indri Sefrina Irsan, Fachri Irwannus Pratama Jelli Anggraini Khairani Dwi Hadrina Pohan Khairudin Khairudin Khairudin Khairudin Khofifah Nur Kurnia, Fira L. V, Yuhendri Lestari, Tuti lnzaghi, Dhani LV, Yuhendri Marwan Marwan Mega Anggraini Meri Ariani Mir’atil Isnaini Monalisa Monalisa Muhammad Apit Muhammad, Faddel Murni Atifah Muthia Afridita Nadya Nyssa Nita Alida Sari Hasibuan Nurhafizah Nurhafizah Nurhidayah Nurhidayah Nurhizrah Gistituati Okla Hanifa Onelfa, Nelsa Padli Padli Putri Rahayu Putri, Dita Indriani Putri, Silvi Yulita Rahmandani, Suci Alifah RAHMI, ELVI Ramadhani, Delfi Raudatussyifa, Amani Resti Febrianis Rezka Rahmadita Rezki Nofriyanto Rino Rino Rita Syofyan Rusdinal Rusdinal Rusdinal, Rusdinal Sarah Fauziah Sari, Wulan Dia Nopita Septi Ayu Lestari Sofya, Rani Sri Rahma Yani Sucia Pratiwi Sulikah Sulikah Suriani, Weli Susanti, Dessi - Syofyan, Rita Syukhri Syukhri Syukhri, Syukhri Tia Ardila Tia Indriani Tia Rahmadhani Tika Afriyanti Toberi Vonika Tri Kurniawati Tri Kurniawati, Tri Tria Anggina Putri Tuti Susanti Valepi, Dinda Ayu Vidyarini Dwita Vivi Rizky Aulya Winda Octaviani Wiwik Handayani Yolanda Yolanda Yulhendri Yulhendri Yunita Larasati