Articles
<![CDATA[Pengaruh Harga dan Reputasi Perusahaan Terhadap Loyalitas Penggunaan Aplikasi Gojek ]]>
<![CDATA[Muthia Afridita]]>;
<![CDATA[Rose Rahmidani]]>
<![CDATA[ Jurnal Ecogen Vol 5, No 1 (2022): Jurnal Ecogen ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/jmpe.v5i1.12761
<![CDATA[The purpose of this study was to determine the effect of price and company reputation on loyalty to the use of the Gojek application for students at the State University of Padang. The research method used in this research is descriptive quantitative. The population in this study were students of the State University of Padang. The number of research samples was determined using the Cochran formula as many as 100 people and selected using a non-probability sampling method with a purposive sampling technique. The data used is the type of primary data obtained through distributing questionnaires to Padang State University students with predetermined criteria. The analytical method used is multiple regression analysis using SPSS 20. The results show that (1) Price and Company Reputation have a significant effect on Customer Loyalty, (2) Price has a significant effect on Customer Loyalty, (3) Company Reputation has a significant effect on Customer Loyalty.Keywords: price, company reputation, customer loyalty]]>
<![CDATA[Pengaruh Pengetahuan Produk dan Daya Tarik Promosi terhadap Minat Menggunakan Go-pay pada Kalangan Mahasiswa ]]>
<![CDATA[Tuti Susanti]]>;
<![CDATA[Rose Rahmidani]]>
<![CDATA[ Jurnal Ecogen Vol 5, No 2 (2022): Jurnal Ecogen ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/jmpe.v5i2.12871
<![CDATA[The purpose of this study was to determine the effect of product knowledge and promotional attractiveness on interest in using Go-pay among Universitas Negeri Padang students. This type of research is causative. The population in this study were Universitas Negeri Padang students. The number of research samples was 96 people and selected using the purposive sampling technique. The data used is the type of primary data obtained through distributing questionnaires to Universitas Negeri Padang students with predetermined criteria. The analytical method used is multiple regression analysis using SPSS 16. The results show that (1) product knowledge has a significant effect on interest in using Go-pay, (2) Promotional attractiveness has a significant effect on interest in using Go-pay. Keywords : product knowledge, promotional appeal, interest]]>
<![CDATA[PKM MENINGKATKAN KEMAMPUAN HARD SKILLS GURU PEMBELAJAR JURUSAN BISNIS DARING DAN PEMASARAN MELALUI PEMBUATAN WEB-BLOG SEBAGAI KOMPETENSI PEMASARAN ONLINE, SMKN 1 DAN SMK KOSGORO 2 KOTA PAYAKUMBUH ]]>
<![CDATA[Rose Rahmidani]]>;
<![CDATA[Armiati Armiati]]>;
<![CDATA[Dessi Susanti]]>
<![CDATA[ Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Vol 3, No 2 (2018): December 2018 ]]>
Publisher : <![CDATA[University of Merdeka Malang ]]>
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DOI: 10.26905/abdimas.v3i2.2479
<![CDATA[Kegiatan pengabdian masyarakat ini bertujuan meningkatkan hardskil guru-guru Jurusan Bisnis Daring dan Pemasaran di SMKN 1 dan SMK Kosgoro 2 Kota Payakumbuh dalam hal: a) merancang pembuatan website, b) merancang prosedr pemasaran online dengan menggunakan/memanfaatkan e-mail dan media sosial, c) melakukan pemasaran melalui situs mobile, dan d) membuat blog. Peserta yang mengikuti pelatihan ini berjumlah 20 orang guru-guru jurusan bisnis daring dan pemasaran online SMKN 1 dan SMK Kosgoro 2 Payakumbuh. Metode dan pendekatan yang digunakan adalah ceramah dan tanya jawab untuk menyampaikan materi yang bersifat teoritis tentang pemasaran online dan memasarkan produk menggunakan website dan blog. Serta metode latihan dan bimbingan individual terkait dengan pengimplementasian atau praktek membuat website dan blog. Metode resitasi atau pemberian tugas yang dilakukan untuk mengetahui sejauh mana kemampuan peserta. Hasil dari kegiatan pengabdian ini adalah: 1) Meningkatkan kompetensi guru dalam merancang pembuatan website. Ukuran peningkatan dapat dilihat dari 85% guru-guru peserta kegiatan dapat menghasilkan website. 2) Meningkatnya kompetensi guru dalam merancang prosedur pemasaran online dengan menggunakan/memanfaatkan email dan media sosial. Ukuran peningkatan ini dapat dilihat dari 85% guru-guru peserta keigatan dapat merancang prosedur pemasaran online dengan menggunakan email dan media sosial. 3) Meningkatnya kompetensi guru dalam melakukan pemasaran melalui situs mobile. Ukuran peningkatan ini dapat dilihat dari 85% guru-guru peserta kegiatan dapat melakukan pemasaran melalui situs mobile. 4) Meningkatnya kompetensi guru dalam membuat blog. Ukuran peningkatan ini dapat dilihat dari 85% guru-guru peserta kegiatan dapat membuat blog. DOI: https://doi.org/10.26905/abdimas.v3i2.2479]]>
<![CDATA[E-Book dengan Memanfaatkan Flipbook Maker sebagai Multimedia pada Pembelajaran Berbasis E-Newspaper Literacy dalam Mengoptimalkan Critical Thinking Skills di Perguruan Tinggi ]]>
<![CDATA[Dessi Susanti]]>;
<![CDATA[Armiati Armiati]]>;
<![CDATA[Rose Rahmidani]]>;
<![CDATA[Sulikah Sulikah]]>;
<![CDATA[Vivi Rizky Aulya]]>;
<![CDATA[Finky’an Syafana Putri]]>;
<![CDATA[Jelli Anggraini]]>
<![CDATA[ Jurnal Inovasi Pendidikan Ekonomi (JIPE) Vol 12, No 2 (2022): Jurnal Inovasi Pendidikan Ekonomi ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/011207080
<![CDATA[It is necessary to provide ebooks as textbooks for the Introduction to Accounting course which is a learning medium to accommodate the diverse characteristics of students and is equipped with cases according to students' real lives in order to optimize their Critical Thinking. So that research was carried out in 2021, which produced an ebook with Flipbook Maker Based on E_Newspaper Literacy in Optimizing Critical Thinking for students in Higher Education which is valid and practical in the Introduction to Accounting course. To continue the 2021 research phase, it is necessary to carry out research in 2022 as a follow-up stage, namely the Assessment Phase, which is the stage of implementation and evaluation of the Ebook with Flipbook Maker that has been produced. Research activities in 2022 are assessing the success of using ebooks with E_Newspaper Literacy-based Flipbook Maker in improving students' critical thinking through action research. This classroom action research aims to implement an Ebook using a Flipbook Maker Based on E_Newspaper Literacy through the Case Method in an Introduction to Accounting class with 25 students. The successful use of Ebooks can be seen from the achievement of students' critical thinking skills which have exceeded the set target of ≥ 60%.]]>
<![CDATA[Pengaruh Kepercayaan dan Customer value Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Sebagai Variabel Intervening pada Produk Sampo Lifebuoy ]]>
<![CDATA[Apriani Wulandari]]>;
<![CDATA[Rose Rahmidani]]>
<![CDATA[ Jurnal Ecogen Vol 5, No 3 (2022): Jurnal Ecogen ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/jmpe.v5i3.12866
<![CDATA[This study aims to determine the confidence of trust and customer value on customer loyalty through customer satisfaction as an intervening variable in Lifebuoy shampoo in the city of Padang. This type of research is causative research. The population in this study is the people of Padang city who have used Lifebuoy shampoo more than 2 times and the determination of the number of samples using the choachroan formula is as many as 97 samples. This study uses the purposive sampling technique with the consideration that consumers have used Lifebuoy shampoo more than 2 times. The data used is the type of primary data obtained through the distribution of questionnaires to the people of the city of Padang with predetermined criteria. The analytical method used is path analysis using SPSS 21. The results show that (1) trust has a significant and positive effect on customer satisfaction, (2) customer value has a significant and positive effect on customer satisfaction, (3) customer value significant and positive effect on customer loyalty, (4) customer satisfaction has a significant and positive effect on customer loyalty, (5) trust has a significant and positive effect on customer loyalty through customer satisfaction as an intervening variable, (6) customer value has a significant and positive effect on loyalty customers through customer satisfaction as an intervening variable.Keywords : trust, customer value, customer loyalty, and customer satisfaction]]>
<![CDATA[Pengaruh Dimensi Motivasi Belanja Hedonisme Konsumen Terhadap Impulse Buying Produk Fashion Secara Online pada Facebook ]]>
<![CDATA[Putri Rahayu]]>;
<![CDATA[Rose Rahmidani]]>
<![CDATA[ Jurnal Ecogen Vol 5, No 3 (2022): Jurnal Ecogen ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/jmpe.v5i3.13723
<![CDATA[This study object to examine the effect of the hedonism shopping motivation dimension on impulse buying of fashion products online on Facebook in Padang City. This type of research is causative. The population in this study were women with certain criteria and had purchased fashion products without a plan on Facebook in Padang City. Samples were taken using the Cochran formula with 97 respondents and selected by purposive sampling technique. The type of data used in this study is primary data. The analytical method used is multiple regression analysis using SPSS version 21. The results of this study indicate that: 1) shopping adventures have a significant effect on impulse buying of fashion products online on Facebook in Padang City, 2) social shopping has a significant effect on impulse buying of fashion products online. online on Facebook in Padang City, 3) shopping gratification has a significant effect on impulse buying of fashion products online on Facebook in Padang City, 4) shopping ideas have a significant effect on impulse buying of fashion products online on Facebook in Padang City, 5) the role of shopping has an effect significantly to impulse buying of fashion products online on Facebook in Padang City, 6) the value of shopping has no significant effect on impulse buying of fashion products online on Facebook in Padang City.Keywords: impulse buying and hedonism shopping motivation]]>
<![CDATA[Pengaruh Kualitas Pelayanan dan Citra Perusahaan Terhadap Behavior Intention Melalui Kepuasan Pelanggan Sebagai Variabel Intervening Pada Pelanggan PT.Lion Mentari Airlines ]]>
<![CDATA[Resti Febrianis]]>;
<![CDATA[Rose Rahmidani]]>
<![CDATA[ Jurnal Ecogen Vol 5, No 3 (2022): Jurnal Ecogen ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/jmpe.v5i3.13724
<![CDATA[This study object to determine the effect of service quality and company image on behavior intention through satisfaction as an intervening variable for PT. Lion Mentari Airlines customers in the city of Padang. This type of research is causative research. The population in this study is the people of the city of Padang who have used the Lion Air airline. and the determination of the number of samples using the Cochran formula as many as 97 samples. The study used a purposive sampling technique. The data used were primary data types obtained through distributing questionnaires to the people of the city of Padang with predetermined criteria. The analytical method used is path analysis using SPSS 21.The results show that (1) service quality has a significant and positive effect on customer satisfaction, (2) company image has a significant and positive effect on customer satisfaction, (3) service quality has a significant and positive effect on behavior intention, (4) company image has a significant and positive effect. on behavior intention, (5) customer satisfaction has a significant and positive effect on behavior intention, (6) company image has a significant and positive effect on behavior intention through customer satisfaction as an intervening variable, (7) company image has a significant and positive effect on behavior intention through customer satisfaction as an intervention variable.Keywords : service quality, corporate image, customer satisfaction and behavior intention]]>
<![CDATA[Pengaruh Content Marketing dan Electronic Word of Mouth Pada Media Sosial Instagram Terhadap Keputusan Pembelian Produk Vaseline Hand & Body Lotion ]]>
<![CDATA[Sucia Pratiwi]]>;
<![CDATA[Rose Rahmidani]]>
<![CDATA[ Jurnal Ecogen Vol 6, No 1 (2023): Jurnal Ecogen ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/jmpe.v6i1.14476
<![CDATA[This study intends to certain the impact of content marketing and electronic word of mouth on Padang City residents’ decisions to purchase Vaseline hand & body lotion products. Reseacrh of this kind is casual research of this kind reaserch. The inhabitants 0f Padang City who have purchase and witnessed content marketing for Vaseline hand & body lotion good make up the study’s population. Using the Chocran formula and the purposive sampling method, the number of samples out of a total of 100 samples is determined. The information used was gathered by the distribution of questionnaires to residents of Padang City that had predetermined parameters. Using SPSS 22 as the analytical tool, descriptive and inductive analyses were performed. The findings demonstrated that content marketing and electronic word of mouth both had a substantial and positive impact on consumers’ decisions to buy products. Electronic word of mouth also had a strong and positive impact on consumers’ decisions to buy products.]]>
<![CDATA[Pengaruh Inflasi, Suku Bunga dan Nilai Tukar terhadap Return Saham Sektor Restoran Hotel dan Pariwisata ]]>
<![CDATA[Vidyarini Dwita]]>;
<![CDATA[Rose Rahmidani]]>
<![CDATA[ Jurnal Kajian Manajemen Bisnis Vol 1, No 1 (2012): Jurnal Kajian Manajemen Bisnis ]]>
Publisher : <![CDATA[Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Padang ]]>
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DOI: 10.24036/jkmb.477000
<![CDATA[The purpose of this research is to examine the factor which is influence the stock return of sector in restaurant, hotels and tourism. The research used independent variables are inflation rate, interest rate and exchange rate. The population is firms in subsector of restaurants, hotels and tourism. Purposive sampling technique is used to taking sampel which only 8 firm’s as sampels. Time series data from stocks return in year 2005 – 2010. Multiple regresion for data analysis. Results shows that : 1). Inflation rate has significant negative influence on stock return ; 2) interest rate has unsignificant positively influence on stock return and 3) exchange rate has unsignificant positively infleunce on stock return.]]>
<![CDATA[Pengaruh Keterlibatan Pelanggan dan Kepribadian Merek Terhadap Loyalitas Pelanggan Nivea Hand and Body Lotion Di Kota Padang ]]>
<![CDATA[Desma Putri]]>;
<![CDATA[Rose Rahmidani]]>
<![CDATA[ Jurnal Pendidikan Tambusai Vol. 7 No. 2 (2023): Agustus 2023 ]]>
Publisher : <![CDATA[LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia ]]>
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<![CDATA[Penelitian ini bertujuan untuk menganalisis 1) pengaruh keterlibatan pelanggan dan kepribadian merek terhadap loyalitas pelanggan nivea hand and body lotion di Kota Padang, 2) pengaruh keterlibatan pelanggan terhadap loyalitas pelanggan nivea hand and body lotion di Kota Padang, 3) pengaruh kepribadian merek terhadap loyalitas pelanggan nivea hand and body lotion di Kota Padang. Jenis penelitian adalah penelitian kausatif. Penelitian dilakukan pada masyarakat Kota Padang. Waktu penelitian dilakukan pada tahun 2022. Populasi dalam penelitian ini yaitu masyarakat Kota Padang yang telah menggunakan dan melakukan pembelian produk Nivea Hand and Body Lotion minimal lebih dari 2 bulan dengan sampel 97 orang yang diambil dengan teknik purposive sampling. Teknik analisis yang digunakan yaitu analisis deskriptif dan analisis induktif. Pengujian hipotesis yang digunakan yaitu Uji F dan Uji t dengan menggunakan aplikasi SPSS 20. Hasil penelitian menunjukkan bahwa (1) keterlibatan pelanggan dan kepribadian merek berpengaruh positif dan signifikan terhadap loyalitas pelanggan, (2) keterlibatan pelanggan berpengaruh positif dan signifikan terhadap loyalitas pelanggan, (3) kepribadian merek berpengaruh positif dan signifikan terhadpa loyalitas pelanggan.]]>
