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Nafiah Ariyani, Nafiah
Sahid University
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Technology Acceptance Model To Analyze Satisfaction And Loyalty Of Users Of Satuguru Blockchain-Based Online Media Platform Widyanto, Widyanto; Ariyani, Nafiah
International Journal of Educational Research & Social Sciences Vol. 4 No. 4 (2023): August 2023
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijersc.v4i4.692

Abstract

To find out user responses to the Satuguru Platform. One method that can facilitate this need is to use the methodTechnology Acceptance Model (TAM). The phenomenon that occurs with the loyalty of Satuguru users is quite a lot of usersmove to another platform.. In this research, Technology Acceptance Model (TAM) will be used to understand how users accept and adopt new technologies, especially in terms of security and content with Blockchain. This study aims to determine and analyze the effect of perceived usefulness and perceived ease of use on loyalty mediated by user satisfaction on the Satuguru Blockchain-based online media platform. The method used in this research is quantitative with a descriptive approach. The sample of this research is 140 rRespondents selected by customers who are users of the Satuguru Blockchainbased Online media platform.The data collection method uses a questionnaire that has been tested for validity and reliability. This study uses the SmartPLS 3 software method. The results of the study show that there is a direct or indirect influence on perceived usefulness and perceived ease of use on loyalty mediated by user satisfaction on the Satuguru Blockchain-based Online media platform.
Pelatihan pembuatan desain logo/merek/template design promosi dengan aplikasi Canva di kelurahan Kebayoran Lama Jakarta Selatan Nafiah Ariyani; Mira Septiani; Tanjung Prasetyo
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 3 (2024): September
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i3.26220

Abstract

Abstrak Perkembangan teknologi digital yang pesat memaksa pelaku UMKM harus mampu berkomunikasi secara visual dengan pelanggan maupun calon pelanggan. Logo merupakan salah satu bentuk representasi komunikasi visual, oleh karenanya pembuatan desain logo yang tepat menjadi penting karena dapat menjadi media promosi yang baik. Aplikasi Canva menjadi salah satu aplikasi teknologi yang memudahkan pelaku UMKM membuat desain logo yang tepat dan murah. Sebagai upaya untuk berkontribusi dalam meningatkan kemampuan pelaku UMKM, maka kegiatan pengabdian kepada masyarakat (PKM) ini dilakukan. Kegiatan PKM dilakukan di Kelurahan Kebayoran Lama, Jakarta Selatan. Kegiatan ini dilakukan menggunakan metode ceramah, praktik desain logo dan evaluasi menggunakan pretest dan posttest. Mitra kegiatan PKM ini berjumlah 44 orang. Hasil evaluasi menunjukkan nilai rata-rata pengetahuan mitra sebelum dilakukan pelatihan sebesar 22,27% dan setelah dilakukan pelatihan nilai rata-rata pengetahuan mitra menjadi 95,45% sehingga terjadi peningkatan pengetahuan mitra tentang aplikasi Canva sebesar 73,18%. Kata kunci: desain grafis; canva; UMKM. Abstract The development of digital technology forces MSMEs to be able to communicate visually with customers and potential customers. A logo is a form of visual communication representation; therefore, creating the right design is essential because it can be an excellent promotional medium. The Canva application is a technology application that makes it easier for MSMEs to develop appropriate and cheap logo designs. As an effort to contribute to improving the capabilities of MSME actors, this community service (PKM) activity was carried out. PKM activities were carried out in Kebayoran Lama Village, South Jakarta. This activity was carried out using the socialization method, logo design practice and evaluation using pretest and posttest. There are 44 partners for this PKM activity. The evaluation results show that the average partner knowledge value before the training was 22.27% and after the training0 the average partner knowledge value was 95.45%, increasing partner knowledge about Canva by 73.18%. Keywords: graphic design; canva; MSMEs.
Co-Authors Ade Suherlan, Ade Afriza, Eka Dana Akhmad Fauzi Ani Purwati, Ani Anna Kurniawati Bambang Juanda Berewot, Juliana Bernard Hasibuan Budi Rahayu Budiana, Mohamad Arief Didi Susanto, Didi eko harsono Erdi Adrimurlan Chaniago Farhat Umar Farhat Umar Fatmawati, Yeni Hairun Nissa, Hairun Handaningtias, Uliviana Restu Haris Kadarisman Indra Novianto Adibayu Pamungkas Irfan Syauqi Beik Ispriyahadi, Heri Kadarisman, Haris Kholil Kholil Laila Febrina Levyda Levyda Lomban, Ario Akbar Mayang Riyantie, Mayang Mira Septiani Mira Septiani Mira Septiani MULYASANTOSA, Nandang Oktrainal, Rijalul Fikri Pertiwi, Ratih Prihartadi, Bambang Ramli, Soehatman Rayung Wulan Reskadarto, Nanang Rico, Rico Sari Narulita Septiani, Mira Sigit, Ridzki Rinanto Sjakbani, Sjahru Soraya, Haniifah Sri Hidayati Sugiarto S Syamsul Arifin Tanjung Prasetyo TATAN SUKWIKA Tri Agus Yuarsa Umaimah Wahid Widyanto Widyanto William William Yudi Kristiyadi Yudith Sitinjak