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Nafiah Ariyani, Nafiah
Sahid University
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Pelatihan pembuatan desain logo/merek/template design promosi dengan aplikasi Canva di kelurahan Kebayoran Lama Jakarta Selatan Nafiah Ariyani; Mira Septiani; Tanjung Prasetyo
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 3 (2024): September
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i3.26220

Abstract

Abstrak Perkembangan teknologi digital yang pesat memaksa pelaku UMKM harus mampu berkomunikasi secara visual dengan pelanggan maupun calon pelanggan. Logo merupakan salah satu bentuk representasi komunikasi visual, oleh karenanya pembuatan desain logo yang tepat menjadi penting karena dapat menjadi media promosi yang baik. Aplikasi Canva menjadi salah satu aplikasi teknologi yang memudahkan pelaku UMKM membuat desain logo yang tepat dan murah. Sebagai upaya untuk berkontribusi dalam meningatkan kemampuan pelaku UMKM, maka kegiatan pengabdian kepada masyarakat (PKM) ini dilakukan. Kegiatan PKM dilakukan di Kelurahan Kebayoran Lama, Jakarta Selatan. Kegiatan ini dilakukan menggunakan metode ceramah, praktik desain logo dan evaluasi menggunakan pretest dan posttest. Mitra kegiatan PKM ini berjumlah 44 orang. Hasil evaluasi menunjukkan nilai rata-rata pengetahuan mitra sebelum dilakukan pelatihan sebesar 22,27% dan setelah dilakukan pelatihan nilai rata-rata pengetahuan mitra menjadi 95,45% sehingga terjadi peningkatan pengetahuan mitra tentang aplikasi Canva sebesar 73,18%. Kata kunci: desain grafis; canva; UMKM. Abstract The development of digital technology forces MSMEs to be able to communicate visually with customers and potential customers. A logo is a form of visual communication representation; therefore, creating the right design is essential because it can be an excellent promotional medium. The Canva application is a technology application that makes it easier for MSMEs to develop appropriate and cheap logo designs. As an effort to contribute to improving the capabilities of MSME actors, this community service (PKM) activity was carried out. PKM activities were carried out in Kebayoran Lama Village, South Jakarta. This activity was carried out using the socialization method, logo design practice and evaluation using pretest and posttest. There are 44 partners for this PKM activity. The evaluation results show that the average partner knowledge value before the training was 22.27% and after the training0 the average partner knowledge value was 95.45%, increasing partner knowledge about Canva by 73.18%. Keywords: graphic design; canva; MSMEs.
Analisis Hubungan Faktor Sosiodemografis dengan Gangguan Mental Emosional pada Pekerja Kantor di Industri Hulu Migas dalam Implementasi Sistem Manajemen K3l Royanul Arief; Edi Setiawan; Rahmawati Rahmawati; Nafiah Ariyani
Jurnal Ners Vol. 10 No. 1 (2026): JANUARI 2026
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jn.v10i1.53112

Abstract

Penelitian ini bertujuan untuk menganalisis prevalensi dan factor sosiodemografis yang berhubungan dengan gangguan mental emosional (GME) pada pekerja kantor di salah satu perusahaan hulu minyak dan gas di Indonesia. Studi menggunakan desain potong lintang dengan 176 responden yang dipilih melalui metode total sampling. Instrumen pengukuran yang digunakan adalah Self Reporting Questionnaire (SRQ-20) yang telah tervalidasi di Indonesia. Hasil penelitian menunjukkan prevalensi GME termasuk kategori sedang. Analisis bivariat menunjukkan bahwa jenis kelamin, usia, status pernikahan, dan jabatan berhubungan signifikan dengan GME. Namun, hasil analisis multivariat menemukan bahwa faktor yang paling berpengaruh adalah jenis kelamin dan usia. Pekerja perempuan memiliki risiko empat kali lipat lebih tinggi mengalami GME dibandingkan pria, sedangkan kelompok usia muda lebih rentan dibandingkan kelompok usia lebih tua. Penelitian ini menyimpulkan bahwa intervensi promotif dan preventif diperlukan, terutama bagi kelompok berisiko seperti pekerja perempuan dan usia muda. Rekomendasi meliputi skrining rutin, program dukungan psikososial, pelatihan manajemen stres, dan penguatan budaya kerja yang mendukung kesehatan mental.
Musica Studio's Corporate Communication Strategy In The Digital Era (Case Study On Musica Studio's Managing Noah's Band Existence) Yeni Fatmawati; Umaimah Wahid; Ridzki Rinanto Sigit; Nafiah Ariyani; Nandang Mulyasantosa
Enrichment: Journal of Multidisciplinary Research and Development Vol. 3 No. 9 (2025): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v3i9.577

Abstract

This study analyzes Musica Studio's corporate communication strategy in maintaining Noah's existence in the digital era by using the post-positivism paradigm, qualitative approach, and case study methods. The results of the study show that digital transformation encourages Musica Studio's to integrate communication strategies, crisis management, and digital marketing through the Omni Marketing 12C framework. This approach puts the community at the center of segmentation and target markets, strengthens Noah's positioning and differentiation through consistency of brand identity and narrative, and creates new value based on collaboration and digital experiences. The implementation of digital marketing through websites, social media, streaming services, and virtual concerts allows for strengthening relationships with audiences and optimizing new revenue models. In addition, co-creation, communal activation, and conversational promotion form a participatory and adaptive communication ecosystem. Overall, Musica Studio's strategy shows that brand sustainability and crisis management effectiveness in the modern music industry depend on the integration of technology, community, and collaboration as the foundation of corporate communication in the digital age.
Hegemoni Algoritmik dalam Komunikasi Pemasaran Perbankan Digital Indonesia Yoseph Hari Pramono; Nafiah Ariyani
KOMUNIKATIF : Jurnal Ilmiah Komunikasi Vol. 15 No. 1 (2026): Komunikatif : Jurnal Ilmiah Komunikasi
Publisher : Fakultas Ilmu Komunikasi UKWMS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The digital transformation of banking has shifted marketing communication from conventional persuasion toward ecosystems driven by artificial intelligence (AI), big data, and integrated digital platforms. Banks increasingly convert customer data and digital interactions into highly personalized marketing messages, yet critical scholarship on the power relations this creates remains scarce, leaving customers largely unaware of how far algorithmic systems shape their financial decisions. This study examines how algorithmic hegemony forms within Indonesia's digital banking marketing communication ecosystem through the interplay of AI, big data, and Integrated Marketing Communication (IMC), and proposes a conceptual model explaining how these systems shape, direct, and normalize consumer behavior within algorithmically constructed digital spaces. Using a critical qualitative paradigm that combines digital ethnography, interpretive case study, and critical discourse analysis, data were collected through in-depth interviews with 28 informants (mobile banking users, digital marketing professionals, AI developers, and academics), six months of digital ethnography, and analysis of digital artifacts drawn from Indonesia's banking ecosystem between January and June 2024. Four interrelated themes emerged: behavioral datafication as the foundation of hegemony, algorithmic personalization as a normalizing mechanism, digital manufactured consumer consent, and limited symbolic resistance. The findings show that AI, big data, and IMC jointly construct curated choice environments that predictively shape consumer behavior while normalizing personalization as an everyday social reality, shifting the focus of IMC from persuasion toward data-driven power. The study contributes to debates on algorithmic governance, banking communication ethics, and public algorithmic literacy in Indonesia. ABSTRAK Transformasi digital di industri perbankan menggeser komunikasi pemasaran dari pendekatan persuasi konvensional menuju ekosistem yang digerakkan oleh kecerdasan buatan (AI), big data, dan platform digital yang terintegrasi. Bank kini mengolah data serta interaksi digital nasabah menjadi pesan pemasaran yang sangat personal, namun kajian kritis mengenai relasi kuasa yang tercipta dari proses ini masih minim, sehingga nasabah sebagian besar tidak menyadari sejauh mana sistem algoritmik membentuk keputusan finansial mereka. Penelitian ini mengkaji bagaimana hegemoni algoritmik terbentuk dalam ekosistem komunikasi pemasaran perbankan digital Indonesia melalui interaksi AI, big data, dan Integrated Marketing Communication (IMC), serta mengajukan model konseptual yang menjelaskan bagaimana sistem tersebut membentuk, mengarahkan, dan menormalisasi perilaku konsumen dalam ruang digital yang terkonstruksi secara algoritmik. Dengan paradigma kualitatif kritis yang memadukan etnografi digital, studi kasus interpretatif, dan analisis wacana kritis, data dikumpulkan melalui wawancara mendalam terhadap 28 informan (pengguna mobile banking, profesional pemasaran digital, pengembang AI, dan akademisi), etnografi digital selama enam bulan, serta analisis artefak digital dari ekosistem perbankan Indonesia periode Januari-Juni 2024. Empat tema saling terkait ditemukan: datafikasi perilaku sebagai fondasi hegemoni, kekhususan algoritmik sebagai mekanisme normalisasi, persetujuan konsumen yang diproduksi secara digital, dan resistensi simbolik yang terbatas. Temuan menunjukkan bahwa AI, big data, dan IMC bersama-sama membangun ruang pilihan yang sudah dipilih dalam membentuk perilaku konsumen secara prediktif sekaligus menormalisasi kekhususan sebagai realitas sosial sehari-hari, menggeser fokus IMC dari persuasi menuju kekuasaan berbasis data. Penelitian ini berkontribusi pada tata kelola algoritmik, etika komunikasi perbankan, dan literasi algoritmik publik di Indonesia.
COMMUNICATION SYSTEM SCENARIOS OF MARGINALIZED URBAN COMMUNITIES: A CROSS-IMPACT BALANCE ANALYSIS FOR SDG 11 IN JAKARTA Hifni Alifahmi; Nafiah Ariyani; Meri Safarwati; Defira Novianti Crisandy
Perspektif Komunikasi Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol. 10 No. 1 (2026): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study analyzes the communication system configuration of marginalized urban communities in an urban village in South Jakarta containing mildly slum areas. It combines Systems Theory, the six-stage ROSTIR communication planning model, and Cross Impact Balance (CIB) method to examine interrelations among eight key descriptors: community communication literacy, media and technology access, trust in information sources, internal social networks, external connectedness, culture of dialogue and participation, key actor capacity, and communication infrastructure. Using ScenarioWizard, the analysis generated 6,561 potential configurations and identified ten sufficiently consistent scenarios. Three main scenarios represent coherent communication regimes: severe communication exclusion (S1), an intermediate transitional configuration (S3), and a relatively inclusive communication configuration (S2), while seven others represent fragile transitional trajectories. Combined analysis of the Scenario Map and Total Impact Score (TIS) shows that high TIS configurations tend to be strongly locked in, whereas medium TIS transitional zones offer more realistic opportunities for intervention. The findings demonstrate how targeted communication interventions can be operationalized within medium-TIS transitional configurations by activating local bridging actors, familiar social arenas, and communicative resources to shift the system from exclusion toward more participatory and inclusive policy communication. Supporting SDG 11 requires circular ROSTIR communication planning grounded in CIB scenario analysis, strengthening communication literacy and trust, reinforcing community leaders, enhancing dialogue, and building communication capacity at urban village and neighborhood (RW) levels. The study develops the Transition Activation System (TAS) as an analytical bridge for identifying and activating actors, communication arenas, and resources within transitional configurations.
Bridging institutional voids: A hybrid bibliometric analysis and systematic literature review of MSME strategic pathways in Asia Ariyani, Nafiah; Mahatir, Edwin; Umar, Farhat; Wicaksono, Rayhan Arya
Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Vol. 14 No. 3 (2026): Jurnal Perspektif Pembiayaan dan Pembangunan Daerah
Publisher : Program Magister Ilmu Ekonomi Pascasarjana Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/ppd.v14i3.52016

Abstract

Micro, small, and medium enterprises (MSMEs) play a pivotal role in economic development across Asia, yet the literature remains fragmented regarding how firms reconcile internal capabilities with external institutional constraints. This study synthesizes the evolution of Asian MSME research between 2014 and 2024 using a hybrid bibliometric–systematic literature review (B-SLR) of 972 Scopus-indexed publications. Following the PRISMA 2020 guidelines, the study combines quantitative bibliometric mapping using VOSviewer with qualitative thematic synthesis to integrate insights from the Resource-Based View (RBV), Institutional Theory, and Dynamic Capabilities Theory. The findings reveal a clear transition in the literature from an emphasis on firm-level capabilities toward digital transformation, organizational resilience, and ecosystem integration. Although Indonesia and India account for the largest publication output, China demonstrates the highest citation impact per publication, indicating a distinction between research productivity and scientific influence. Seven interconnected thematic clusters were identified, highlighting the growing importance of digital capability, financial technology, sustainability, and institutional support. Building on these findings, this study proposes the Asian MSME Strategic Pathway Framework. It introduces the concept of Institutional Void Bridging to explain how MSMEs strategically combine internal digital capabilities with external digital ecosystem resources to mitigate institutional constraints. The framework represents a conceptual synthesis derived from the reviewed literature rather than an empirically validated model. By integrating fragmented research across diverse Asian contexts, this study contributes to theory development. It provides a conceptual foundation for future empirical research and evidence-based policymaking on MSME digital transformation.
Integrasi Komunikasi Pemasaran dalam Kampanye Kebijakan Publik : Studi Kasus Program Keluarga Harapan (PKH) di Indonesia Asep Sugiarto; Nafiah Ariyani
SEIKAT: Jurnal Ilmu Sosial, Politik dan Hukum Vol. 5 No. 4 (2026): SEIKAT: Jurnal Ilmu Sosial, Politik dan Hukum, Agustus 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/seikat.v5i4.3274

Abstract

Komunikasi kebijakan publik membutuhkan pendekatan yang terstruktur dan integratif agar pesan program pemerintah dapat diterima serta diimplementasikan secara efektif. Program Keluarga Harapan (PKH) sebagai program bantuan sosial bersyarat terbesar di Indonesia menghadapi tantangan komunikasi yang kompleks, mulai dari pembentukan kesadaran publik, perubahan perilaku penerima manfaat, hingga pengelolaan persepsi publik terhadap program. Penelitian ini bertujuan menganalisis penerapan strategi Integrated Marketing Communication (IMC) dalam kampanye komunikasi PKH periode 2019–2023, mengidentifikasi pola koordinasi antarelemen komunikasi yang digunakan Kementerian Sosial RI, serta mengevaluasi efektivitas integrasi komunikasi dalam mendukung keberhasilan program. Penelitian menggunakan pendekatan kualitatif dengan metode studi kasus tunggal melalui analisis dokumen kebijakan resmi, analisis konten media sosial resmi, dan telaah pemberitaan media massa. Analisis data dilakukan dengan metode analisis isi kualitatif menggunakan perangkat lunak NVivo untuk pengelolaan dan pengkodean data. Hasil penelitian menunjukkan bahwa PKH menerapkan lima elemen IMC secara simultan: periklanan, hubungan masyarakat, komunikasi langsung melalui pendamping sosial, pemasaran digital, dan komunikasi komunitas. Namun, integrasi antarelemen tersebut masih bersifat parsial dan belum terkoordinasi dalam satu kerangka komunikasi terpadu. Keunikan utama PKH terletak pada peran sentral pendamping sosial sebagai komunikator tatap muka yang tidak dapat sepenuhnya digantikan oleh saluran digital. Penelitian ini berkontribusi pada perluasan penerapan konsep IMC dari ranah komersial ke ranah komunikasi kebijakan publik.
Transformasi Integrated Marketing Communication di Era Kecerdasan Buatan: Strategi Membangun Customer Engagement pada Media Digital Widya Sastra; Nafiah Ariyani
SEIKAT: Jurnal Ilmu Sosial, Politik dan Hukum Vol. 5 No. 4 (2026): SEIKAT: Jurnal Ilmu Sosial, Politik dan Hukum, Agustus 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/seikat.v5i4.3546

Abstract

Advances in Artificial Intelligence (AI) technology have significantly reshaped the dynamics of marketing communication, particularly the implementation of Integrated Marketing Communication (IMC) within the digital ecosystem. This study aims to systematically review and synthesize current literature on AI-driven transformation in IMC, with a specific focus on strategies for building customer engagement across digital media platforms. Using a qualitative approach grounded in a Systematic Literature Review (SLR) guided by the PRISMA protocol, this study examines shifts in IMC tactics and formulates strategies relevant to fostering customer engagement. The analysis shows that AI adoption enables organizations to craft personalized messages, precisely map target audiences, automate interactions, and monitor consumer behavior in real time. This shift moves the marketing paradigm from mass communication toward personalized, customer-centered communication. Consequently, adaptive, data-driven interactions strengthen brand trust, loyalty, and long-term customer retention. The review further identifies a research gap: most prior studies examine AI, IMC, and customer engagement in isolation rather than as an integrated construct. To address this gap, the study proposes an AI-Driven Integrated Marketing Communication (AI-IMC) conceptual model, contributing to the theoretical expansion of IMC 5.0 and offering tactical guidance for practitioners seeking to strengthen customer engagement in the digital era.
Transforming Minimum Wage Policy Toward a Living Wage in Indonesia’s Hospitality Industry: A Multipol Analysis Hariyadi B. Sukamdani; Nafiah Ariyani
Ilomata International Journal of Management Vol. 7 No. 2 (2026): April 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v7i2.2270

Abstract

This study develops a strategic framework for transitioning from a minimum wage to a living wage system in the Indonesian hospitality sector. Utilizing the MULTIPOL multicriteria analysis, the research evaluates the strategic hierarchy of policy scenarios, examines the consistency between interventions and actions, and constructs a conceptual transformation roadmap. Findings reveal that Productivity Enhancement (P3) is the most influential and resilient policy framework, followed by Variable Income Transparency (P1) as a critical stabilizing anchor. These policies demonstrate high resilience across various future scenarios, particularly under Gradual Fair Transformation (S4). Correspondence mapping further identifies a strong strategic fit between productivity-driven policies and Productivity Training (A6), while aggressive base-wage hikes are found to be highly context-sensitive. The study concludes with a strategic transformation flowchart, proposing a multi-track approach: a Primary Track (productivity-led), a Baseline Track (transparency-focused), and a Contingent Track (adaptive social dialogue). This research shifts the wage discourse toward an "Earned Adequacy" model, providing a scalable guide for local governments and industry stakeholders to balance worker welfare with business competitiveness.
Arti Strategis Membangun Merek yang Kuat (Tinjauan Literatur) Muhammad Fikri Andhika; Nafiah Ariyani
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 3 (2025): November: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i3.7859

Abstract

A brand can enhance a company's ranking, on the one hand, and consumers' status in society, on the other. The purpose of this paper is to further elaborate on the strategic significance of strong brand building efforts. The research design used in this study is a literature review. The data sources used are journals and/or websites related to the selected topic. The data sources for this study consist of journal articles on the strategic significance of brands. The data analysis technique used is content analysis. Companies in developing countries like Indonesia are increasingly recognizing the benefits of building strong brands, such as surviving difficult economic conditions, enjoying longer lifespans, gaining greater power in distribution channels, expanding sales beyond small domestic markets, becoming more competitive in staff recruitment and retention, and increasing profits. Brand strength plays a crucial role in determining business success, as it significantly shapes customer behavior, engagement, and loyalty. This is because a strong brand has strategic significance as a valuable asset for companies in making business decisions. By understanding and leveraging brand strength, companies can develop strategies that maximize their brand's potential and drive business growth. Furthermore, strong brand building plays a role in creating sustainable differentiation amidst increasingly fierce market competition. In today's digital age, consumers buy products not only based on their function but also on the values, image, and story behind the brand. Therefore, an effective brand strategy focuses not only on visuals or communication but also reflects the company's core values ​​that are relevant to consumer expectations and aspirations.
Co-Authors Ade Suherlan, Ade Afriza, Eka Dana Akhmad Fauzi Alifahmi, Hifni Ani Purwati, Ani Anna Kurniawati Asep Sugiarto Bambang Juanda Berewot, Juliana Bernard Hasibuan Budi Rahayu Budiana, Mohamad Arief Defira Novianti Crisandy Didi Susanto Edi Setiawan eko harsono Erdi Adrimurlan Chaniago Farhat Umar Farhat Umar Fatmawati, Yeni Hairun Nissa, Hairun Handaningtias, Uliviana Restu Haris Kadarisman Hariyadi B. Sukamdani Indra Novianto Adibayu Pamungkas Irfan Syauqi Beik Ispriyahadi, Heri Kadarisman, Haris Kholil Kholil Laila Febrina Levyda Levyda Lomban, Ario Akbar Mahatir, Edwin Mayang Riyantie, Mayang Meri Safarwati Mira Septiani Mira Septiani Mira Septiani Muhammad Fikri Andhika Nandang Mulyasantosa Oktrainal, Rijalul Fikri Pertiwi, Ratih Prihartadi, Bambang Rahmawati Rahmawati Ramli, Soehatman Rayung Wulan Reskadarto, Nanang Rico, Rico Ridzki Rinanto Sigit Royanul Arief Sari Narulita Septiani, Mira Sjakbani, Sjahru Soraya, Haniifah Sri Hidayati Sugiarto S Sukamdani, Hariyadi B. Syamsul Arifin Tanjung Prasetyo TATAN SUKWIKA Tri Agus Yuarsa Umaimah Wahid Wicaksono, Rayhan Arya Widya Sastra Widyanto Widyanto William William Yeni Fatmawati Yoseph Hari Pramono Yudi Kristiyadi Yudith Sitinjak